POST GRADUATE CERTIFICATE IN

BUSINESS MANAGEMENT
STARTS ON DECEMBER 30, 2021 | 1 YEAR
EXECUTIVE EDUCATION ALUMNI STATUS*

ACHIEVE FASTER CAREER PROGRESSION IN A DYNAMIC BUSINESS LANDSCAPE

OVERVIEW
65% of the companies say transformation plans are focused
on upskilling and reskilling critical talent pools (Mercer's
Indian Talent Trends, 2021). It is crucial to constantly upskill, STARTS ON
enhance and sharpen the multi-disciplinary and
multi-sectoral management skills to stay relevant and be
DECEMBER 30, 2021*
agile in delivering effective solutions and add value to the
business. DELIVERY
To keep up with the ever-changing business landscape, the LIVE ONLINE &
Indian Institute of Management Indore (IIM Indore) has IN-CAMPUS SESSIONS
designed the Post Graduate Certificate in Business
Management. This programme will equip you with the PROGRAMME FEE
management fundamentals, critical perspectives of modern
INR 3,50,000 + GST
management practices, and contemporary & future trends
to fast-track your managerial career and scale to senior
decision-making positions. *Begins with introduction to platform

90% 65%
of CEOs were found to have 65% of learners upskilled in the
general management past year to strengthen career
experience across prospects and felt that lack of
a 10-year study. critical skills is the biggest
career growth obstacle.
(India Today, 2021) (Business World, 2021)
WHO IS THIS PROGRAMME FOR?
This programme is beneficial for:

Mid and senior professionals seeking a holistic and cutting edge perspective of business management
to transition into higher managerial roles

Early-career professionals looking to launch or advance their career in management through enhanced
managerial and critical thinking capabilities

Professionals across domains looking to apply modern management practices and strategies to drive
transformation and business growth

Businesses and individuals can look forward to shaping their futures rather than
just grinding through the present. The next normal is going to be different.
(McKinsey, Trends That Will Define 2021)

KEY DRIVERS FOR A SUCCESSFUL BUSINESS

Financial Marketing, Sales

Management and Branding

Strategic Management Operations Management

and Innovation and Analytics

People Managing Business

Management Sustainability
PROGRAMME HIGHLIGHTS

Real-world Case Studies

& Capstone Project

Taught by IIM Indore

Faculty & industry experts

IIM Indore Executive

Education Alumni Status
(#6 NIRF, 2021)
Peer-to-peer
Learning

3 Days Campus
Immersion

Receive a Certificate of
Completion from IIM Indore
PROGRAMME MODULES
MODULE 1: Foundations of Management

Introduction to Business Environment & Economics

Introduction to Business Management
Statistics and Introductory Data Analysis
Data Visualisation
Ethics of Business
Legal Aspects of Business
Business Communication

MODULE 2: Marketing, Sales and Branding

Evolution of Sales and Marketing

STP and Marketing Mix
Market Oriented Approach and Brand Management
Consumer Behaviour, B2B and B2C Marketing
Digital Marketing: Tools and Techniques
Social Media and Influencer Marketing
Digital Marketing Analytics

MODULE 3: Financial Management

Introduction to Finance and Time Value of Money

Financial Accounting Fundamentals
Cost and Managerial Accounting
Understanding Capital Structure

MODULE 4: People Management

Perspectives on Individual Dimensions

Perspectives on Group and Organisational Dimensions
Human Resource Management
Performance and Reward Management
Negotiation
Industrial Relations
 MODULE 5: Operations Management

Introduction to Operations
Lean, Six Sigma and Quality Control
Inventory Management
Fundamentals of Supply Chain Management

MODULE 6: Strategic Management & Innovation

Organisational Strategy
Entrepreneurship
Innovation and Design Thinking/ VUCA/ Blue Ocean
Strategic Decision Making

MODULE 7: Contemporary & Future Trends

Digital Transformation in Businesses

AI / ML/ Block Chain
Managing Business Sustainability
Predictive and Prescriptive Analytics
Big Data Analytics

Capstone Project

The capstone project provides participants with an opportunity to apply their learnings from the
programme to industry-specific challenges. It is a comprehensive project that participants will work in
groups from conception to completion. At the end of the project, the participants will turn in their work
for consultation with faculty members.

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total
programme hours.
REAL-WORLD CASE STUDIES
Executive Shirts Co. by Janice Hammond & Sylvie Ryckebusch
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general
manager has charged two of his managers to develop plans for incorporating the production of custom
shirts into the existing standard shirt manufacturing process. The case introduces the applications of
various operations terminologies, computation of various operations performance measures and its
interpretations in various manufacturing organisations. It also develops approaches to analyse
operations systems for improving the expected performance.

Online Travel Agents in India: Whither Industry Dynamics? by Srinivas Gunta, Anil Kumar,
Angshuman Das & Subramanyam Mithireddy

The case throws up the changes wrought by digital interventions by looking at how traditional business
models get upended even as questions persist about the promise of digital – is it just hype or is there
substance behind the hype? It demonstrates how the presence of aggregators heightens the inability of
firms to possess pricing and power. Also, looking at the differences in the evolutionary trajectories of
the new-age aggregators, the case throws up questions on entrepreneurial mindsets and if first mover
or fast mover advantages accrue in this industry.

Route Planning at an Animal Husbandry Department by Sanjay Choudhari & Saurabh Chandra
The case demonstrates a practical application of supply chain modelling in the area of livestock
management for a group of rural communities in India. An animal husbandry department needs to
ensure timely replenishment of liquid nitrogen to several livestock locations to preserve straws for
artificial insemination. The department wishes to explore a possible route distribution redesign for
cost optimisation. The case explores the uses of the spreadsheet as a decision support tool for
evaluating several options of route redesigns.

Wal-Mart Stores' Discount Operations by Pankaj Ghemawat

Starting with Wal-Mart's major diversification move in the early 1980s in the USA, the case looks at the
steps taken by Wal-Mart till then and how they led to a competitive advantage for the firm in discount
retailing. The case is a demonstration of how strategy evolves from the entire system of activities. It
helps understand how strategy cuts across several functional areas and the essence of strategic
decision-making. It also serves to underline how strategies are made, outlining the trade-offs involved
in the process.

Note: Listed above are a few indicative case studies and the programme will include additional case studies specially curated by
the faculty for integrated learning.
PROGRAMME DIRECTORS

Prof. Sanjay Choudhari

Area Chair & Faculty Member,
Operations Management & Quantitative Method

Prof. Choudhari is an Associate Professor in the Operations Management and

Quantitative Techniques area at the Indian Institute of Management Indore. His
research areas include manufacturing strategy, application of optimisation and
simulation in operations, and supply chain management. He has published his works
and cases in the International Journal of Production Research, International Journal of
Operations and Production Management (IJOPM), Construction Innovation, Business
Process Management Journal, Asian Case Research Journal, Asian Journal
Management cases, INFORMS Transactions on Education, and Ivey case publication.

Prof. Srinivas Gunta

Area Chair & Faculty Member,
Strategic Management

Prof. Gunta has been a faculty member in the Strategic Management area at the
Indian Institute of Management Indore since 2010. He is a Fellow of the Indian Institute
of Management Bangalore (equivalent to PhD), where he was a recipient of the Infosys
Fellowship for research in Information Technology for the period 2003-2006. A paper
co-authored by him was selected for the Best Paper Proceedings and nominated for
the Carolyn Dexter Award at the 2008 Annual Academy of Management Conference.
He has also won several best teacher accolades through his career at IIM Indore. He
works in the areas of capability building and knowledge management.

The Post Graduate Certificate in Business Management is intended to help working

executives understand and apply business management concepts to their work-life and
thus enhance their career prospects. It provides a bird’s eye view of various important
dimensions of business management with a variety of facets ranging from classical to
contemporary. The modular design of the course helps the participants to get exposure
to other functional areas even as they immerse themselves in the module pertaining to
their own functional area(s). These capsules help break away from the hitherto prevalent
mindset of organisational silos and drives home the need for the big picture.
- Prof. Sanjay Choudhari & Prof. Srinivas Gunta

Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to
programme start date.
LEARNING OUTCOMES

Understand the principles of

management and various
business functions

Develop the acumen and ability to

manage and collaborate across
cross-functional teams

Leverage emerging technologies

and digital trends for business
transformation and sustainability

Transition to higher roles in

management by enhancing your
decision-making capabilities

Thrive in the evolving marketplace by

leveraging data, developing a mindset
for innovation, and by application of
strategic and lean principles
CERTIFICATE
Participants will be awarded a certificate of completion from IIM Indore on successfully completing
all evaluation components and maintaining a minimum attendance of 75%. Grade sheet will be given
to the participants along with the certificate.

भारतीय �बंध सं�थान इंदौर

INDIAN INSTITUTE OF MANAGEMENT INDORE

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------------------Programme Name
सफलतापूवक र् पूणर् �कया|

This is to certify that

Xxxx
six-months
has successfully completed the one-year Online
Online
Programme
Post Graduate Certificate Name Management
in Business
conductedby
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during
during January2021
December 2021to toDecember
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2022.

काय��म सम�वयक अ�य�, काय�कार� �श�ा �नदे शक, भा. �. सं. इ�दौर
Programme Coordinator Chairperson, Executive Education Director, IIM Indore

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.

IIM INDORE EXECUTIVE EDUCATION

ALUMNI BENEFITS
On successful completion of the programme, participants will be eligible for the prestigious IIM Indore Executive
Education Alumni Status (optional). The participants will need to apply separately along with necessary fee to
register their names.

Benefits available to Executive Education Alumni Status:

Communication of brochures and newsletters from IIM Indore

Access to the IIM Indore Campus Library (onsite access only)

Official email id of the institute

Note: The Executive Alumni benefits are subject to the discretion of IIM Indore.
ERUDITUS INDIA CAREER SERVICES
Building an Impressive LinkedIn
Profile (Group Session) Job Placement Assistance

Building an Impressive Interview Preparation

Resume (Group Session) (Group Session)

Three 90-minute workshops from career management industry experts

Job placement assistance from partner companies are published, applied to, and tracked to success
via an online platform (offered in partnership with Superset)

Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro,
Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:
- This service is available only for Indian residents enrolled into select Eruditus programmes.
- IIM Indore or Eruditus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a
service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Eruditus. IIM
Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

ELIGIBILITY
Diploma /Graduate minimum (10+2+3)/Post Graduate from Universities recognised by
Association of Indian Universities.
At least 50% marks in either Diploma or graduation or post-graduation (or its equivalent).
Minimum two years of post-graduate work experience as on December 30, 2021.

EVALUATION
The evaluation methodology is at the discretion of the faculty and includes quizzes, examinations,
case analysis, and assignments among other components. Participants will have to secure the
minimum pass marks in the respective evaluation components.
PROGRAMME DETAILS
Programme Fee INR 3,50,000 + GST

Instalment Schedule
Particulars Remarks Standard Fee

Booking Amount Within 7 days post selection INR 52,500 + GST

Instalment I Jan 15, 2022 INR 87,500 + GST

Instalment II Apr 15, 2022 INR 87,500 + GST

Instalment III Jul 15, 2022 INR 70,000 + GST

Instalment IV Oct 15, 2022 INR 52,500 + GST

*Applicable till Nov 25, 2021

Note:
- The actual programme schedule will be announced closer to the programme start
- In case a programme session corresponds with a public holiday, the session would be held on the following day
- GST (currently @ 18%) will be charged extra on these components
- The payment gateway charges will be charged to the Participants based on actuals.

Round-wise Application Dates

Particulars Application Fee Dates

Round 1 INR 1,500 + GST Nov 25, 2021

Round 2 INR 2,000 + GST Dec 22, 2021

Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.

PROGRAMME DETAILS
Academic Orientation Duration
January 23, 2022 1 Year

Live Online Sessions Programme Application Link

Sunday (Weekly) Click here to apply to the programme.
Session 1 : 4:00 PM to 5:15 PM Finance options available.
Session 2: 5:30 PM to 6:45 PM Click here to learn more.
Saturday (2nd & 4th Week) For more information,
Session 1 : 4:00 PM to 5:15 PM please email at iimi@[Link]
Session 2: 5:30 PM to 6:45 PM

Note: In case a programme session corresponds with a public holiday, the session would be held on the following day.
APPLICATION REQUIREMENTS
Experience Documents:
For Previous Organisation(s): Relieving letters

For Current Organisation: Current Salary Slip or Bonafide Certificate from the HR department on
company letterhead

Graduation and Post-Graduation Education:

Marksheet – Individual or consolidated (all semesters)

Passing Certificate – If Any

Diploma/ Degree/ Doctorate

ID Proof:
Any Government-issued photo ID like PAN Card/ Driving License/ Passport, etc.
SYSTEM REQUIREMENTS
This programme includes live online classes. To attend a live online class you will need to have a
PC/Laptop/Mac with

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/i5/i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/Laptop/Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/
Laptops/Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PC/Laptop/Mac.

Note: Personal Laptop required for the programme, the laptop should have access to MCQ url’s or Pendrive.
ABOUT IIM INDORE
IIM Indore is now the second IIM in the nation to receive triple accreditations. With a mission to be a
contextually-relevant business school with world-class academic standards that develops
socially-conscious managers, leaders and entrepreneurs. It is committed to excellence in management
education, research & training, and using contemporary participant-centric pedagogies & teaching
methods. IIM Indore is one of the fastest-growing institutions in India today. It has consistently ranked
among the top 10 B-schools in India, and it ranks 6th in NIRF 2021. The institute has constantly featured in
Global Ranking. In the FT Rankings, IIM Indore ranked in the Top 100 in 2021 (4th in India and 3rd amongst
the IIMs). In QS Global MBA Rankings, IIM Indore ranked 25th amongst all the top business schools in Asia
(4th position amongst the IIMs).

ABOUT ERUDITUS
Eruditus Executive Education offers customised and open programmes in India, Singapore, Dubai and
other global locations. It is associated with Global schools like MIT Sloan, Columbia Business School,
INSEAD, Harvard Business School (HBS), Kellogg Executive Education, Berkeley Executive Education,
Wharton Executive Education and Emeritus. Its association in India includes the top IIMs like IIM Calcutta
Executive Education, IIM Lucknow Executive Education, IIM Indore Executive Education, and IIM
Kozhikode Executive Education, among other schools. Our world-class executive education
programmes, supported by eminent programme experts, provide an immersive learning experience
integrated with actionable insights and practical business applications. The meticulously curated
programmes are delivered in a different range of formats; in-class, online, as well as blended
programmes. Our extensive portfolio also includes short 2-4 day in-class workshops, online courses of
2-3 months duration as well as comprehensive learning journeys that run over 6-9 months, customised to
an organisation’s requirement.
Apply for the programme here

APPLY NOW

Finance options available

KNOW MORE

For registration and any other information, please get in touch with us at
iimi@[Link]

WhatsApp an Advisor On +91 7208889990*

*This number does not accept any calls. Please message your queries.

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