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Supreme Marketing Strategy - Google Search

Supreme has achieved immense success through an unconventional marketing strategy that relies on scarcity, collaborations, and resale value to drive demand. They deliberately limit supply of products and release them in "drops" to create urgency and exclusivity. Supreme also partners with celebrities and other brands to expand their audience. Additionally, the high resale value of Supreme items on social media and the secondary market provides free marketing for the brand. This strategy has allowed Supreme to become a billion dollar brand without any traditional advertising.

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Reysel Lizardo
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0% found this document useful (0 votes)
479 views1 page

Supreme Marketing Strategy - Google Search

Supreme has achieved immense success through an unconventional marketing strategy that relies on scarcity, collaborations, and resale value to drive demand. They deliberately limit supply of products and release them in "drops" to create urgency and exclusivity. Supreme also partners with celebrities and other brands to expand their audience. Additionally, the high resale value of Supreme items on social media and the secondary market provides free marketing for the brand. This strategy has allowed Supreme to become a billion dollar brand without any traditional advertising.

Uploaded by

Reysel Lizardo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

supreme marketing strategy

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The Brilliant Strategy Behind Supreme's Success -


Indigo9 Digital Inc.
Aug 24, 2021 — 1. Scarcity that heightens demand. · 2. Collaborations
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How does Supreme promote?

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