20

HE ART-
WARMING
RECIPES
FOR
INSPIR ATION
AND
SUCCESS

trends
in tasty
treats
AN N UAL TR E N D R E P O R T 2020 -2021
 Colophon For starters
Even in these turbulent your markets we've got do-it-
times, we continue to bring yourself drinks with a health
you heart-warming and kick, cold-brew coffee with a
Worldwide trends collated by Suzanne van den inspirational on-trend recipes. protein-pick-me-up and home-
Eshof, Loes Snijder–Oeseburg and Luc Steenwelle This year's annual trend report made cake for breakfast.
is a 'recipe book' designed to
tickle the taste buds and wow Memorable experiences
your consumers.
Delicious recipes made with love by Alexis Eating out, ordering in
Cabanetos, Matthew Brown, Aulya Fauza, Ailsa Lu, Eating your way to good or getting creative in the
Lydia Asri, Arjay Reberta, Jeroen Dijkgraaf, Carlos health kitchen: it's all about having a
Fraguela, Martijn Jozephs and Anke Manders memorable experience. One to
Heightened interest in foods share. One to savour. One to
and drinks that might promote repeat. And if that experience
consumer health will define is making the world a better
Sensorial data sliced and diced by Yvonne the new normal. We're talking place too, it's a win in every
Kaupmann and Elly van den Broek. better-for-you propositions aspect.
such as crunchy cookies with
gut health benefits, naturally This year's trends report aims
sweetened milk tea and veggie to unleash your creativity
Spiced up with a tasty look and feel by Irene Belt, vitamin-packed loaf. Hearty and seduce you with
Eileen Tan and Eva Wilders meets healthy in new tasty mouthwatering recipes to feed
treats that just happen to be success in your markets.
good-for-you too. We've also added notes
pages so you can personalise
Dished up on a plate for you by Susan van den Burg, DIY experiences your booklet with your own
Ruud Disco, Alex Hoogers, Angela Tang, Winston inspirations.
Wong, Jorge Roberti Proenca and Uwe Schnell With the global hospitality
industry shut down almost Reach out to us so we can
everywhere for several work together to tailor the
months, many have come to recipes to your markets or talk
appreciate preparing their own about your latest challenges
Delivered with love from FrieslandCampina
food and drinks and developed and what we can do to support
Ingredients Food & Beverages foodies to you
an appetite for authenticity. you. Enjoy the read!
For guaranteed success in

1
 Contents to make
you content
Macro trend 1: Conscious indulgence

Being healthy has taken on new significance. But not at the

expense of flavour, texture, and all-round deliciousness.

– 4 brand-new micro trends

– 8 delicious recipes for conscious indulgence
– Data topping the 'take-it-out' micro trend

Macro trend 2: Experience beyond the imagined

Consumers want more! The companies that will thrive in these

uncertain times are taking food and drinks to the next level.

– 3 micro trends shaping the industry

– 6 recipes giving experiences beyond the imagined
– Providing more bite to the 'new takes on texture' trend

Macro trend 3: Shape a better world

'Waste not, want not' - sustainable consumption is a big

concern for consumers. With the whole family suddenly at
home, turning the contents of the fridge into flavoursome
treats has become an art.

– 2 micro trends spiced up with online listening data

– 4 indulgent recipes shaping a better world
– Happy sustainability stories

Serving up success

Reach out to us

2
 CHAPTER 1

Conscious
indulgence

What's not to love

about great food and
beverages that are good-
for-you too?
Consumer interest in a diet beverages and foods which
with a wellness benefit was can incidentally protect and
already on the increase pre- promote good health.
COVID-19. But the pandemic
forced us all to think more Relevant micro trends
about our lifestyles. And popping up under conscious
with that has come a indulgence are:
consumer desire to better A natural boost
understand ingredients Added goodness
and to enjoy delicious - the Take it out
most important aspect - Planet-plant based

5
 MICRO TREND 1

A Natural
Boost

Now more than ever, boosting

the body's natural defences by
consciously choosing foods and
beverages shown to support immunity
is a key trend shaping the market.

According to the latest June 2020

findings from our unique online
listening research, immunity is one
of the top three health topics talked
about in Asia and Europe.

Be it a touch of turmeric thought to

alleviate a host of conditions, the
vitamin C and fibre of lemon added to
a delicious cup of tea, pro-gut-health
probiotics in yoghurt or the natural
antioxidant properties of ginger in
a latte: heightened interest in foods
and drinks that could keep consumers
healthy will define the new normal.

7
One of the oldest spices, ginger is widely-accepted
across the globe. Grandma’s secret remedies
include ginger, for a great taste and perceived health RECIPE
benefits. Consumers love this miraculous root spice!
Ginger Lat te

A perfect
morning boost!
Treat your consumers to a spicily warming
ginger latte. This sublime fusion of ginger and
a comforting milky coffee drink is zinging with
zestiness. Ginger is packed with anti-oxidants
and consumers are familiar with adding
ginger to their cooking for its possible health
benefits. This drink features our Kievit® Vana-
Blanca M830 that adds the perfect touch of
sweet milky note to the coffee, while Kievit®
Vana-Cappa 25T gives your consumers an
extra foam experience.

Ingredients:
Kievit® Vana-Cappa 25T, Kievit® Vana-Blanca
M830, Palm sugar, Instant coffee powder,
Ginger powder, Flavours, Cinnamon powder,
Salt

For the full recipe,

reach out to us!

9
 RECIPE

Gut-feeling
mini cookies

A bite-sized good
gut feeling
Sometimes your consumers crave a snack for now
or even on the go, but they're health conscious
and especially 'gut health' is an concern. These
crunchy cookies are based on two innovative
ingredients and finished with delicious cranberries
- perfect for a guaranteed moment of indulgence.

Meet Kievit Vana®-Grasa70M 064 for deliciously

healthy cookies with no added sugar and great
taste. The powerful Biotis™ GOS could increase
Bifidobacteria numbers in the gut and is rich in
prebiotic.

We've got a gut feeling these are good for you!

Ingredients:
Kievit Vana®-Grasa 70M 064, Biotis™ GOS, Flour,
Salt, Almond flour (fine), Maize starch, Baking
powder, Lemon zest, Cranberries

For the full recipe,

reach out to us!

Goodness these are good for your

gut, with crunchy cranberries for
a great texture. 11
 MICRO TREND 2

Added goodness

Modern consumers are embracing food and

drinks with a wellness benefit. Interest in
enrichment with fibres and added vitamins is
a trend we see continuing to strengthen.

We are also witnessing an explosion of added

protein promises on products, which health-
conscious consumers are devouring with
relish. Protein is an essential nutrient for the
muscle growth and repair process. Branched-
chain amino acids (BCAAs), available only
from food, boost muscle growth.1

The challenge for manufacturers is to

cater to the added goodness trend without
compromising on delicious taste and a
sense of indulgence. Taste comes first, with
incidental goodness as a welcome bonus.

1
Innova Market Insights, January 2020, Dairy Protein:
When enough protein is not enough

13
 RECIPE

Smoothie protein
pancakes

A healthy way to
start the day
These colourful power-packed pancakes contain
high-quality protein to start the day, plus all the
vitamins and minerals from your consumers'
favourite smoothie added to the dough. And to
top it off, they have a delicious flavour.

Kievit® Vana-Lata BB80B adds an enriched

mouthfeel, texture and the perfect butter taste
whereas Textrion™ PROGEL 800 is the ideal
protein building block for creating structure.

Ingredients:
Kievit® Vana-Lata BB80B, Textrion™ PROGEL
800, Sodium Caseinate Excellion EM7, Wheat
flour, Powdered sugar, Baking powder, Egg yolk
flavour, Smoothie

For the full recipe,

reach out to us!

The word 'protein' comes from the Greek

proteios, meaning 'first place' or 'primary',
apt for this essential building block. 15
Coffee plus protein? What's not to love? Have your
consumers try this after their morning run. What a
wake-up! They'll feel happy, healthy and ready to roll! RECIPE

Cold brew protein-

enriched coffee

Wake up and
smell the coffee!
This formulation combines two of the
latest new trends: cold brew and protein-
enrichment. Cold brew coffee is sweeter,
smoother and less acidic than hot-brewed
coffee.

And now that delicious flavour comes with

a good-for-you promise too. Pre-workout,
post-workout, or just because… It's fortified
with our Kievit® Vana-Cappa CB561 and
Excellion™ CaCas I, which is packed with
the goodness of dairy protein.

Ingredients:
Kievit® Vana-Cappa CB561, Excellion™
CaCas I, Cold brew coffee, Ice, Sugar

For the full recipe,

reach out to us!

17
 MICRO TREND 3 D ATA T O P P I N G T H E

Take it out Take it out

micro trend
In the June 2020 results Reformulated favourites
from our unique online
listening programme,
in a reduced-sugar and
lower calorie format
Same taste, less sugar
through a smart choice of your creamer
sugar-free emerged as will prove popular as
the single most talked consumers seek out feel-
about topic in Asia and good indulgences with an Sugar reduction is all about less sugar while
Europe in relation to ingredients list as clean maintaining the taste profile that your consumers are
health and coffee, cakes as their conscience and used to. The cups below have the same taste profile,
and tea. We see calorie that taste as good as they but by carefully choosing the creamer, up to 70% of
counts clearly displayed are for you. the sugar has been reduced in the third cup.
on packaging, and
increasingly on restaurant Consumers' choices
menus. are backed by
science: the World
And it's not just reducing Health Organization
or removing sugar that recommends that no
consumers are concerned more than 10% of total
about; gluten-free and daily energy intake should
vegan are also on the come from added sugars.
market 15% reduction 70% reduction
rise! 2021 will be all about And many governments reference, no possible with one possible with
'free-from', 'reduced', globally are considering reduction. of our classic one of our more
creamers. creamy creamers.
'less' and 'fewer' as or have already
consumers eschew or introduced a so-called
look to cut down on 'sugar tax'.
certain ingredients. Whatever you want to take out – sugar, fat or
anything else – our sensory experts can help
you to achieve the right balance.

18 19
 RECIPE

Brown sugar milk tea

with stevia

All the flavour, all the

indulgence, none of the
guilt
Consumers crave sweetness, but try to cut
down on calories at the same time. Now, this
new brown sugar tea is the ultimate in guilt-free
indulgence. It's partially sweetened with natural
stevia, so lower in sugar.

Our Kievit® Vana-Blanca M830 promises the

intense taste of sweetened condensed milk and
adds the finishing touch to your milk tea. What
could be more indulgent than this deliciously
refreshing milk tea?

Ingredients:
Kievit® Vana-Blanca M830, Brown sugar,
Maltodextrine, Instant tea powder, Flavours,
Salt, Stevia

For the full recipe,

reach out to us!

Let your consumers try the stevia brown sugar milk

tea! They will love that it's sweetened naturally and
that they don't have to count the calories. 21
 RECIPE

Eggless
Meringue Kisses

A hassle-free
no-egg take on a
classic
Colourful, light and fluffy and a dream of an ease
to make. Perfect for creating special memories
when we can get together, and a delightful gift to
send when we can't.

What it's got: Hyvital® Whey EtD 120 - a partially

hydrolysed whey protein that can easily replace
egg while delivering a deliciously light consistency.
Let your consumers treat themselves and their
beloved ones with an unbelievable delicious, small
portion-size, eggless meringue.

Ingredients:
Hyvital® Whey EtD 120, White meringue, Powdered
sugar, Water, Flavour, Colour

For the full recipe,

reach out to us!

When embracing friends is out, these virtual kisses

are the perfect indulgence instead. Pretty in pink,
they might just be too good to give away! 23
 MICRO TREND 4

Planet
plant – based

Interest in plant-based alternatives

shows no sign of stopping in the wake of
the COVID-19 pandemic. As consumers
consider not just their health, but also
the source of their food and drinks and
long for more taste varieties, a balanced
diet and alternative origins have taken on
even greater significance.

Consumers are exploring new plant-

based takes on old favourites: an oat
cappuccino or latte, or non-dairy ice
cream and cake - all in the quest for
alternatives and variety.

It's a question of balance, and the

freedom to choose a personal approach
to mindful consumption to match the
consumer's chosen lifestyle.

25
Add instant powders to your restaurant menu. They're
easy to make and delicious. Because they have a long
shelf life, you can store the ingredients for as long as RECIPE
you need and there is no waste. Plus it's great to have a
vegan alternative that non-vegans will love just as much. Creamy dreamy vegan
chocolate mousse

Feed that chocolate

craving... without the guilt!
Vegans too often get forgotten when it comes to
their favourite desserts.

But using the finest vegan ingredients, here's

a luxurious chocolate mousse that's simply
irresistible to everyone around the table.

Kievit® Vana-Grasa 70M 064 is a fat powder that

in combination with Kievit® Vana-Monte V98 (NEW
in 2021) as a whipping agent brings an elevated
vegan experience with a clean and spotless taste
and outstanding performance.

Ingredients:
Kievit® Vana-Grasa 70M 064, Kievit® Vana-
Monte V98, Powdered sugar, Cocoa powder,
Instant potato starch, Guar gum, Xanthan gum,
Salt, Coconut drink, Water

For the full recipe,

reach out to us!

27
Consumers tell us: “I’m mainly vegan but the taste of my
morning cappuccino was one thing I just couldn’t give
up.” Now serve them with plant-based alternatives that RECIPE
totally satisfy them. There will be fans!
Oat Lat te
Macchiato

Add a creamy oat note

making your coffee irresistible
for your consumers
Offer your consumers a plant-based alternative with this
luscious oat-based latte macchiato for in-home brewing
systems. Our Kievit® Vana-Cappa V840 means it boasts
the same stable foam as a cappuccino made with milk,
and there's no compromise on taste or texture. Even
vegans can enjoy it with complete relish.

Ingredients:
Kievit® Vana-Cappa V840, Sugar,
Roast and ground coffee

For the full recipe,

reach out to us!

29
 YO U R

Notes

31
 CHAPTER 2

Experience beyond
the imagined
New definitions of indulgence Deliveries to consumers'
homes are also becoming
Visiting their favourite restaurant more inventive. Finished or
when it opens again or enjoying as a creative DIY kit, milk tea
simpler in-home indulgences… reminiscent of the in-store
consumers are keen to pursue experience can be enjoyed
unforgettable experiences – at home, with the fun and
and adopt new definitions of experience of finalising a semi-
indulgence. Today, it's all about finished product yourself.
a total and immersive experience
that tickles all the senses. The Extreme experiences
unusual, the unexpected, the
extraordinary and even the Unleashed from lockdown, coffee
extreme: there's no restriction on bars, milk tea chains and bakery
the imagination. shops need to draw consumers
back. Going out to eat has to be
Reinventing in-home indulgence something special. Consumers
are lured in with appealing
Consumers are finding more time packaging, mood music, new
to experiment in-home. To get takes on texture or a video of
creative and discover new flavour temptingly tasty treats playing
combinations. Cookie cheesecake out on the wall.
cupcakes, surprise cakes, double
brewed milk tea frappé with Micro trends now emerging
salted chips milk foam, extreme across continents include:
tea sliders and insanely fluffy New takes on texture
waffles are now seeing the light Re-inventing in-home
in the homes of consumers as indulgence
they create their own feel-good Extreme experiences
moments to cherish.

33
 MICRO TREND 1 PROV IDI NG MOR E BITE T O THE

New takes on New takes on

texture texture trend
Our own sensory research shows that playing
around with external parameters such as water...
Food and beverages are can also satisfy consumers
adopting a new take on texture who want to go beyond the Default Test Default Test Default Test Default Test
recipe recipe recipe recipe recipe recipe recipe recipe
and creating unexpected and expected. Drinks with different,
novel experiences. In beverages, clearly divided layers are proving
added texture elevates a drink popular. They maintain intrigued,
from a simple thirst-quencher with each layer revealing a
to a more substantial snack that different textural sensation, and
can satisfy hunger pangs. look stunning too.

China, Japan and South Korea Consumers are also keen to get
Kievit® Vana-Monte
in particular lead the way in their fill of fluffiness – which whipping agent
Water Whipping time Sugar

exploring texture. The bubble is perhaps the next texture to

tea craze – featuring chewy overtake the popularity of added ...can boost aeration and flavour release to
tapioca balls in milk tea – began crunchy bits. Who says pancakes get the desired texture in whipped cream.
in Taiwan in 1985 and opened up have to be flat, for example:
the concept of edible additions the Japanese (think jiggly Default Test Default Test Default Test Default Test Default Test Default Test
recipe recipe recipe recipe recipe recipe recipe recipe recipe recipe recipe recipe
to drinks across the world. cheesecake!) can't get enough
Now, consumers are hungry of mountainous pancakes piled
for the next level of texture-led high that taste light as a feather.
innovation. Surprise the senses
with unexpected textures and Crunchy meets smooth, creamy
tap into a market of consumers meets chewy, nutty meets Stability Aeration Flavour Whitening Creaminess Stiffness
keen to experiment. mousse-like, fluffy meets…fun: release

anything goes as innovations in

Teaming different textures in texture look set to dominate in
novel and contrasting ways 2021. The experts at FrieslandCampina Ingredients Food &
Beverages can help you design and develop the right recipe
for your consumers in one of our innovation kitchens.

34 35
As categories begin to blur, this taste-bud tickling drink
crosses over into the realm of a snack. And an irresistibly
moreish one too. Once your consumers start, it's hard to stop. RECIPE

Double brewed milk tea

frappé with salted potato
chip milk foam
Obsessed with seeking out
new sensations?
What a texture explosion this is! Velvety creaminess
underneath and a crispy crunch on top. Milky, salty,
eggy, creamy….it's got it all, and it looks spectacular
too.

Take a twist on the salted egg yolk trend and bring a

unique texture to your beverage experience.

Use Kievit® Vana-Blanca FM878 to create a creamy

double strength milk tea frappé, blend and top with a
salted egg yolk potato chip foam. Plus Kievit® Instant
Milk Cap for personalisable good looks in seconds. A
taste and texture of uniquely Asian dimensions.

Ingredients:
Kievit® Vana-Blanca FM878, Kievit® Instant Milk Cap,
Double brew ceylon black tea, Sugar syrup, Ice, Milk,
Salted egg yolk, Potato chips crushed

For the full recipe,

reach out to us!

37
The first waffle recipe to be written down dates back
to the 14th century. It was presented by an anonymous
French man as a set of cookery instructions for his young RECIPE
wife. Now waffles are widespread across the globe and
thanks to innovative ingredients, they’re fluffier than ever. Fluffier-than-ever
waffles

Who needs an excuse to

enjoy waffles?
Breakfast or brunch, afternoon treat, post-dinner dessert or
late-night snack: it's got to be these unimaginably indulgent
waffles. With a texture that's airy, moist, light & fluffy - just
top with your favourite fruit, ice cream and syrup. Every
sensation on one plate!

This recipe has got Kievit® Vana-Sponge BV60 inside, a

batter emulsifier that adds volume with a fine structure to
(gluten-free) pastries and desserts. Moreover, they include
Textrion™ PROGEL 800, an ideal building block for creating
structure. Your consumers will love 'em!

Ingredients:
Kievit® Vana-Sponge BV60, Textrion™ PROGEL 800,
Sugar, Potato starch, Cocoa powder, Baking powder,
Whole egg, Water

For the full recipe,

reach out to us!

39
 MICRO TREND 2

Re-inventing
in-home indulgence

For people spending more The COVID-19 pandemic

time at home with the has forced a rethink of
family, enjoying baking a in-home indulgence,
cake together or lingering including which needed
over a Dalgona coffee to invent different ways of
take on a new value. When engaging with customers.
popping out to a patisserie Think new ways of bringing
for a pastry, or grabbing a the ceremony and sense
cappuccino in a favourite of occasion of dining out
café are off the menu, it's all into consumers' homes,
about making an occasion with added convenience
of staying at home. too! New concepts include
remote click and collect,
In our own online listening DIY kits with how-to video
research, we have already instructions, top restaurants
witnessed an increase offering takeaways, online
in consumers seeking to cookery classes and
replicate their coffee bar foodservice adapting with
favourites in the home, and semi-prepared dishes with
this is a continuing trend. the finishing touches added
Plus, consumers see no in the home.
limit to the possibilities of
personalisation to create
precious in-home memories.

41
Our own online listening programme shows that consumers
are turning to replicating their coffee shop favourites in the
home. This explains the plethora of 'how to' videos online RECIPE
showing just how easy it is 'matcha' the big names.
Bubblelicious
DIY milk tea

Fun to make and

a delight to drink
East or west, home is best! And now your
consumers can enjoy the fun of making
milk cap tea in their own kitchen. This DIY
kit contains everything needed to have fun
conjuring up bubble milk tea for all the family.
Our Kievit® Vana-Blanca CS-09 promises a
perfect milk tea with delicious texture. Your
consumers have the option to add Kievit®
Instant Milk Cap powder which adds a milk
cap with milk tea shop quality. Let your
consumers have fun creating their signature
bubble tea. Hot or cold, 0% or 50% sugar,
pearls or no pearls – it's totally up to them!

Ingredients:
Kievit® Vana-Blanca CS-09, Sugar,
Instant tea powder, Tea flavour

For the full recipe,

reach out to us!

43
 RECIPE

Cookie cheesecake
cupcakes
Give your consumers an
elevated experience at home
We're talking no-bake favourite cookies. Indulgence
cheesecake in combination with and personalisation in one.
the cookies your consumers The recipe is given its perfect
love most - their choice. What creaminess by Kievit® Vana-
a delight: crunchy cookies Lata MB50D and the delicious
combined with soft cheesecake. topping is made with Vana®-
Monte DP580. The creaminess
And if that is not enough delight matches the crumbly cookies
for your consumers: cupcakes resulting in a delicious
bursting with flavour and cheesecake with a difference.
texture are super easy to make.
No baking needed. Give your Cookies + cheesecake -
consumers the convenience tasty treats don't come more
of a quick and easy treat and indulgent and easy-to-make
the variety of adding their own than this.

Ingredients:
Cheesecake: Kievit® Vana-Lata MB50D, Brown
castor sugar, Wheat flour, Instant starch, Instant
gelatine, Guar gum, Citric acid, Flavour
Crème Chantilly: Kievit® Vana-Monte DP580,
Maltodextrin, Crystal sugar, Water (iced)

For the full recipe,

When your consumers can't decide between reach out to us!
cookies and cheesecake, there's only one thing
you can do: offer both together in one recipe! 45
 MICRO TREND 3

Extreme
experiences

These uncertain times have prompted

some consumers to indulge to the max.
Consumers are increasingly looking for
their food and beverages to take the
whole experience to new heights of
presentation and showmanship. Be that in
out-of-home or in-home.

Consumers are experimenting more in

their own kitchens, creating crazily over-
the-top cakes, discovering new flavours
and pairings, and surprising all their
senses with new adventures in foods and
drinks.

Fire Tiger in Bangkok, Thailand,

dispenses with the barista and traditional
vending machine altogether. They
have installed a tiger's head requiring
consumers to feed a lamb to the tigers to
get their torched crème brûlée texture-
topped tea.

47
 RECIPE

Extreme Asian
experience tasting

Tasting slider menu for milk tea Indonesia

Five small shots all with different Avocado smoothie, swirled
tastes experiences and textures with fresh brewed milk tea and
from Asia… an extreme milk tea condensed milk foam
experience!
Vietnam
Singapore & Malaysia Light Tra Shan pomelo tea
Ice pulled Tea-Tarik with salted finished with preserved lemon
egg yolk sesame milk foam milk foam and salted plum dust

Philippines Thailand
Brown sugar milk tea with Thai red milk tea ice shaken
creamy layers of Ube condensed with coconut milk cream cloud
milk cream sprinked with toasted peanuts

Ingredients Singapore & Malaysia:

Kievit® Instant Milk Cap, Evaporated milk,
Tahini paste, Toasted sesame seeds

For the full recipes,

reach out to us!

Even if travel seems a distant memory, consumers can still

travel with their taste buds with these 'Taste of Asia' sliders, an
experience of how drink trends have developed across Asia. 49
This cake just loves the limelight! Your consumers will
post stunning photos on social media to share the
extreme experience of a cake with a big surprise in store. RECIPE

Sunset surprise
cake
A new take
on cake
There's no missing this showstopper of a cake! Whether it's a
special celebration or a treat to brighten up a winter weekend –
this eye-catching cake takes the whole experience to extremes.

It looks stunning on the outside decorated with colour, glitter,

sprinkles and even edible gold if you want. But it holds a secret!
Because the greatest gift of all comes when it's opened up and
a cascade of candies comes tumbling out!

The higher the cake the better, so use our Kievit® Vana-Monte
DP580 and Kievit® Vana-Sponge BV60 to reach for the stars.

Ingredients:
Spongecake: Kievit® Vana-Sponge BV60,
Sugar, Wheat flour, Wheat starch, Baking
powder, Xanthan gum, Whole egg, Water
Crème Chantilly: Kievit® Vana-Monte DP580,
Crystal sugar, Maltodextrin, Water (iced)

For the full recipe,

reach out to us!

51
 YO U R

Notes

53
 CHAPTER 3

Shaping a
bet ter world
Even prior to COVID-19, their own health and wellbeing
consumers wanted ingredients shape a better world?
that were ethically sourced,
came from closer to home and Seasonal and local will
boasted green credentials. dominate. Consumers are
becoming increasingly aware
Sustainability came naturally of food miles and want
during the pandemic. We fresh food and drinks from
cooked creatively using producers they can relate to.
whatever was in our cupboards.
We threw nothing away. We Recognisable ingredients
re-used, we refused to let on the label and transparent
leftovers end up in the bin, and source and nutritional
we wasted nothing. information will be
increasingly important.
Now, we're all adjusting to
a world where COVID-19 is Online ordering is here to
something we have to live stay. And it has the potential
with. And actually, there's to reduce car journeys and
some positives. Some really emissions: one van replaces
good changes consumers several cars, or consumers
want to hang on to. There are can opt to collect locally on
opportunities to make lasting foot or by bike.
positive changes and shape a
better world. How does this macro trend
manifest itself in the world?
So what's the food and Two micro trends are emerging:
beverages landscape going to Back to our roots
look like in this 'new normal'? No waste, great taste
How will consumers keen to
protect the planet, people, and

55
 MICRO TREND 1 O N L I N E L I S T E N I N G R E S E A R C H D ATA

Back to Spicing up the

our roots Back to our roots
micro trend.
In an increasingly Foods that are globally
environmentally popular each have their
conscientious world, there local adaptations, and now Our unique online listening programme
is growing interest in consumers are returning to shows that localism and ethical buying
products that come from their roots. In Asia, demand are growing, especially after the major
closer to home. This is for Durian fruit and flavour is COVID-19 lockdowns.
driven by concerns about on the rise. In Europe, sweet
the damage excessive food and warming custard fulfils
miles cause to the planet, the craving for the comfort
400
coupled with the perception foods of childhood, while
that local means fresh and also reducing food miles.
can easily be traced back. Conscientious consumers 320

are keen to enjoy a product

Where flavours, tastes and that hasn't crossed 240

trends once transcended continents, and reduce the

borders without thought, impact of the planet and the 160

today the emphasis is natural environment.

on loving what's local. 80
Returning to locally For consumers, the option After major
lockdowns
sourced, seasonal produce to make socially and
19 Aug 2019 7 Oct 2019 18 Nov 2019 6 Jan 2020 24 Feb 2020 13 Apr 2020 25 May 2020
from sustainable sources environmentally responsible
Engagement of "local & community" and "ethical purchasing & sourcing" consumer tweets, global.
is vitally important. choices that salve their
Consumers may well turn conscience is key in making Local & Community Ethical purchasing & sourcing Trend

their backs on artificially the word a better place.

Source: FrieslandCampina Ingredients Food
ripened out-of-season foods & Beverages online listening research, July
2020
in favour of what they see
as more environmentally-
friendly seasonal produce.

56 57
 RECIPE

Custom seasonal
pudding
The traditional pudding we
all know and love!
What better comfort food for pumpkin for autumn. Local
feeding friends and family and seasonal: a double win for
than puddings we know the environment.
from our childhood and
your consumers know from The basis for this recipe is
their childhood and can be Kievit® Vana-Lata CB72B
confident stem form nearby which enriches the mouthfeel,
fields. Local foods are more taste and texture of custards
appreciated than ever. and desserts, enhancing the
indulgence with a superior
Have your consumers creaminess. Because local
customise their pudding certainly doesn't mean
according to the current consumers are prepared to
seasons and the available compromise on taste. So
ingredients. Sweet & sour bring them a creamy pudding
strawberry for spring, a that tastes delicious and
tropical refreshing coconut for brings back sweet memories
summer or a creamy and spicy of their childhood.

Ingredients:
Kievit® Vana-Lata CB72B, Sugar, Tapioca starch,
Flavours, Egg yolk powder, Water

For the full recipe,

reach out to us!
Let your consumers enjoy their favourite
seasonal pudding ingredients: strawberries, kiwi
fruit, pineapple, raspberries and loganberries. 59
 RECIPE

Yogurt cloud
storm shake
Shake it up!
We're loving going local and rediscovering the
flavours we grew up with like red dragon fruit
and strawberry.

Shake to wake this new drink with layers of

red dragon fruit and strawberry smoothie and
yogurt foam. Local fruits are taking the lead
here… but yogurt also plays a big role in this
recipe made with our Kievit® Instant Milk Cap
powder. This all-round ingredient gives it a
creamy and fresh texture.

Go local while enjoying creamy layers of fruit,

yogurt and chewy pearls.

Ingredients:
Kievit® Vana-Blanca FM878, Kievit®
Instant Milk Cap, Dutch Lady Natural
Yogurt, Crushed fruits, Milk

For the full recipe,

reach out to us!

Kievit® Instant Milk Cap powder is perfect for

personalisation - consumers can just add their
topping of choice. It can be blended with milk
or water for an instantly indulgent layer. 61
 MICRO TREND 2 D ATA D E C O R AT I N G

No waste, The No waste, great

great taste taste micro trend
Waste reduction is already popular, but many Our own unique online behavourial clustering research – using
high on the agenda for other vegetables can be AI to discover consumers' subconscious thinking and behaviour
environmentally conscious used to create a deliciously patterns – reveals: consumers want to make an ethical,
consumers. For instance moist cake or tray of muffins: conscious and sustainable choice and would like their favourite
finding novel uses for get people guessing the bubble tea brands, coffee chains and bakeries to do a better job
fruit and vegetables that surprise ingredient with in supporting this aim. Consumers are talking about four areas
are over-ripe are seen by beetroot, mashed potato or for improvement:
consumers as great ways pumpkin cake.
to indirectly cut the carbon
footprint. Drinks such as Many consumers don’t want 2. Edible 3. Coffee waste
a delicious smoothie with to see too much whipped up packaging options innovations
brownish bananas and other bakery cream go to waste. (8.1%, 169 nodes) (7.1%, 148 nodes)
single left-over pieces of Novel solutions include to
fruit are being explored simply pop it in the fridge
by consumers now. Not and use it the next day: some
only good for saving on whipping agents perform the
waste, but also fostering same or even better after
consumers' creativity to try a night in the fridge. Just
new combinations. another way of reducing
waste!
More and more consumers
also convert those uneaten Consumers also look into 4. Corporate zero
vegetables from dinner ways to cut waste such as 1. Less packaging
waste policy
into a tasty breakfast loaf having their coffee in a cone (9%, 189 nodes)
(5.1%, 143 nodes)
packed with vitamins - as instead of a cup! Food and
a tasty alternative to toast beverage all in one and not a
and cereals. Carrot cake is trace of waste. Cluster analysis of conversations around "Zero Waste" (within broader
research of tweets on sustainability and coffee, ice cream, milk tea
and cakes) – showing four important clusters or central ideas.

62 63
 RECIPE

Brunch
veggie loaf

We hate to see good

food go to waste, so this
lovely loaf is perfect
Get a load of this vitamin-packed loaf. No more
consigning extra veggies to the bin. Channel your
consumers' creativity with this loaf that they can turn
into an art. The 'no waste, great taste' trend never
looked so good.

What it's got: Kievit® Vana-Grasa 80B 198 contains

olive oil that boosts a unique Mediterranean sensory
profile and taste. Due to its nutritious mono-saturated
fats and antioxidants, it's an ideal fat source for bakery
products.

Ingredients:
Kievit® Vana-Grasa 80B 198, Calcium Caseinate I,
Nutriwhey 800 I, Wheat flour, Salt, Sugar, Yeast (dry),
Water, Vegetables

For the full recipe,

Anything goes in this yummy bake that's as good for reach out to us!
breakfast as it is packed up for a picnic in the park. Your
ethically-minded consumers can use up all their left-over
veggies. The results might not always be the same, but with
our Kievit® Vana-Grasa 80B 198, they'll always be delicious. 65
Consumers will love this one! A cone
instead of a cup and not a crumb to
clear up. This one unleashes creativity RECIPE
for loads more sustainable ideas.
Cornet toccino

Cappuccino
in a sustainable
cup!
This coffee in a cone not only tastes amazing,
the whole thing is edible, leaving you with no
waste, great taste, and no washing up!

Create this completely sustainably and eye-

catching drink with our Kievit® Vana-Cappa
CS10 for a cold cappuccino with a milky taste
and great foam.

Ingredients:
Kievit® Vana-Cappa CS10, Sugar,
Instant coffee, Caramel flavour​

For the full recipe,

reach out to us!

67
H A P P Y S U S TA I N A B I L I T Y S T O R I E S H A P P Y S U S TA I N A B I L I T Y S T O R I E S

We are committed to deliver

A on our sustainability promises
to you in three areas:
sustainability
(hi)story
1.
Healthier indulgence
From grass to glass, we help to minimise your
ecological footprint while feeding the world's
A better-for-you
growing population. Ethically and sustainably.
take on treats,
deliciousness dished
But to us, sustainability means more than that.
up with a promise of...
We want to cater to consumer demand for
you tell us: boosting
delicious treats with ‘healthier indulgence’ and
immunity, lower fat, no
deliver ingredients that consumers can enjoy
2. or low sugar. Leave it
with a clear conscience.
Carbon footprint to us to deliver.
We've committed to six of the seventeen
sustainable development goals (SDGs) We're cutting it all
established by the United Nations (UN). the way. Green is
Together we can achieve more! the colour, and we're 3.
laying it on thick. Sustainable
Sustainability and our promises: With a vision for zero resourcing
greenhouse gases by
100% of our palm oil certified sustainable 2050. Ethical, responsible
100% green energy in our factories and traceable. Not
40% renewable energy, 30% supplied by just buzz words –
our own farmers by 2025 our hand on heart
On-farm support and education for our procurement promise.
farmers We aim to have 100%
More goodness from the food and drinks responsibly sourced
that people consume raw materials in 2020
An authentic storyline for your consumers and 98% traceability
in 2025.

68
SERV ING U P SUCCE S S SERV ING U P SUCCE S S

From Three steps to

a successful
research to new product
launch
results!
We're passionate about making
your new product launches 1. 2. 3.
a success, from concept to Ideation & Scouting Testing &
kitchen. Tap into our extensive research solutions refining
resources, over 100 years of
expertise and state-of-the- Support we Support we Support we
art facilities. We listen to your offer: offer: offer:
consumers. We scope the Online listening Demos Growth hacking
market for gaps. We demo, Innovation day Concepting Sensory panel
develop, research and refine. Trend report & recipe Consumer testing
Collaborate with us for a richer Landscaping development
development process! Tasting session

Successful
new product
launch

70
 YO U R

Notes

Let's create
moments of
feeling good
together!

73
 REACH
OUT
TO US

We trust these delicious ready-to-try recipes have excited your

imagination and opened your mind to the opportunities the latest
consumer trends offer.

If you would like more information about any of the formulations

or ingredients featured here, please get in touch. We'd love to
explore the potential for your market with you.

FrieslandCampina Ingredients
Food & Beverages
Stationsplein 4
3818 LE Amersfoort

P.O. Box 1551

3800 BN Amersfoort
The Netherlands

[Link]/segment/food-beverages/
[Link]@[Link]
FrieslandCampinaIngredients

© | Confidential | This information is intended for B2B professionals only.

Potential consumer benefits are not to be considered as health claims. They should be
considered as potential leads that might be developed into health claims compliant with
the local legal requirements.