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English Grammar & Marketing Test

1. The document appears to be an evaluation test containing multiple sections assessing different language skills. 2. The first section asks the test taker to introduce themselves. The second section requires converting verbs into the simple present or present continuous tenses. 3. The third section matches marketing questions to paragraphs describing marketing concepts like understanding customers, objectives, research, and promotion strategies. 4. The fourth section involves filling in single-word gaps in sentences. The fifth and final section matches words from a list to blanks in sentences about various jobs and occupations.
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0% found this document useful (0 votes)
106 views3 pages

English Grammar & Marketing Test

1. The document appears to be an evaluation test containing multiple sections assessing different language skills. 2. The first section asks the test taker to introduce themselves. The second section requires converting verbs into the simple present or present continuous tenses. 3. The third section matches marketing questions to paragraphs describing marketing concepts like understanding customers, objectives, research, and promotion strategies. 4. The fourth section involves filling in single-word gaps in sentences. The fifth and final section matches words from a list to blanks in sentences about various jobs and occupations.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

“George Bacovia” University of Bacau

January 2022

Evaluation Test 1

I. Introduce yourself (20p.)


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II.  Put the verbs in brackets into the simple present or the present continuous tense.
(20p.)
  
1. You can’t see Tom now; he is having (have) a bath.
2. He usually  drinks (drink) coffee, but today he is drinking (drink) tea.
3. What does she do (do) in the evenings?
She usually plays (play ) cards or listens (listen) to the radio.
4. I won’t go out now as it is raining (rain) and I don’t (not have) an umbrella.
5. The last train leaves (leave) the station at 11.30.
6. He usually speaks (speak) so quickly that I don’t understand (not understand) him.
7. In Spain women usually don’t wear (not wear) hats.
8. I’m afraid I’ve broken one of your coffee cups.
Don’t worry. It doesn’t matter (not matter) a bit. I don’t like (not like) that set anyway.
9. I always buy (buy) lottery tickets but I never  win (win) anything.
10. How much do you owe (owe) him? I owe (owe) him $5. Do you intend (intend) to pay
him? 

III. Read this article about marketing. Match the questions (1-6) with the paragraphs (a-
f). (18p)
1. How do I meet my objectives? e
2. What do I want to achieve? d
3. What is marketing? a
4. How do I communicate my message? f
5. How do I find out this information? c
6. What do I need to know? b

a. Marketing is finding out about your customers and competitors so that you can provide the
right product at the right price.

b. Think about the people you want to sell to: your target market. Different products have
different target markets, for example, Swatch and Rolex watches. Questions to ask are:
Who are my customers – age, sex, income?
What is the size of the market?
Is it possible for the market to get bigger?
What about product awareness – do people know about my company’s products?

c. You find out this information through market research. Market research uses interviews to
find out about people’s attitudes and questionnaires to find out about their shopping habits.

d. When you know who your customers are and how big your market is, the next step is to set
your objectives. Do you want to increase sales? To increase market share? Or to make your
product different from the competition?

e. Next, think about your strategy for meeting your objectives. If your objective is to increase
market share, you could:
 find new customers by making your product more attractive
 take customers from your competitors
 persuade your customers to use more of your product.

f. How will you make your strategy work? What message do you want to send? There are
many types of promotion and it’s important to choose the right one, e.g.
 advertising on TV, in newspapers, etc.
 direct marketing by post (mailshots)
 telesales – selling to customers on the phone
 point-of-sale material in shops – free samples or special offers.
Now you are ready to launch your product in the market. Good luck!

IV. Fill each gap with one word. (12p)

1.  I always ask for steak when we eat .


2.  What do you usually have for lunch?
3.  It’s a good idea to warm up before you start running.
4.  Who do you get along with best in your family?

V. Fill in each blank with the appropriate word from the list: (20p.)

1. Work is hard to find at the moment.


2. I work in a garage as a car mechanic
3. Mrs. Williams is the manager of the shop, not the owner.
4. Who is the conductor of the Boston Symphony Orchestra?
5. His teacher at school has given him report.
6. An engineer designs bridges and roads.
7. There had been a burglary, so we called the police .
8.  I can’t use a typewriter , never mind a word processor.
9. Michael is a colleague of mine at the office.
10. It is useful to be a good typist if you use a computer.
Boss, chauffeur, mechanic, chef, college, colleague, conductor, doctor, engineer, job,
manager, nurse, owner, police, policeman, professor, teacher, typist, typewriter, work.

+10p. 
Total 100p.

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