BASICS OF MARKETING- 106
MULTIPLE CHOICE QUESTIONS
1. Good marketing is no accident, but a result of careful planning and ________.
execution
selling
strategies
research
2. Marketing management is ________.
managing the marketing process
monitoring the profitability of the company’s products and services
the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
developing marketing strategies to move the company forward
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The
firm is primarily the marketer of which one of the following?
An image
A service
A good
An idea
4. Marketers often use the term ________ to cover various groupings of customers.
people
buying power
demographic segment
market
5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy
enough of the organization’s products.
production
selling
marketing
holistic marketing
6. .Which of the following would be the best illustration of a subculture?
A religion.
A group of close friends.
Your university.
Your occupation.
7. The buying process starts when the buyer recognizes a _________.
Product
an advertisement for the product
a salesperson from a previous visit
problem or need
8. If actual performance exceeds the expected performance of the product, Then customer is
___________________
Satisfied
Dissatisfied
Delighted
Neutral
9. Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
10. Parents buy toys for their children act as _______________ in the buying process.
Decider
Buyer
Maintainer
All of the above
11. If a firm is practicing ____________________, the firm is training and effectively motivating its
customer-contact employees and all of the supporting service people to work as a team to provide
customer satisfaction.
double-up marketing
interactive marketing
service marketing
internal marketing
12. A cluster of complementary goods and services across diverse set of industries is called as
_____________
Market place
Meta market
Market space
Resource Market
13. Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
14. One of the key tasks of marketers is ____________ and to create consumer perceptions that the
product is worth purchasing.
To make products easily visible and available
To promote sales of products
To differentiate their products from those of competitors
To do marketing surveys
15. What is the last stage of the consumer decision process?
problem recognition
post purchase behavior
alternative evaluation
purchase
16. ________ markets are made up of members of the distribution chain.
Consumer
Business-to-business (industrial)
Channel
Institutional
17. Which of the following is considered a “key player” in the marketing industry?
marketer
suppliers or vendors
distributors or retailers
all of the above
18. Marketing Mix is the most visible part of the marketing strategy of an organization.
True
False
19. Businesses spend most of their advertising rupees on business-to-business markets.
True
False
20. A transaction in which the organization is making an initial purchase of an item to be used to
perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
21.________ markets include a wide variety of profit and nonprofit organizations, such as hospitals,
government agencies, and schools, which provide goods and services for the benefit of society.
Consumer
Business-to-business (Industrial)
Reseller
Institutional
22.Which of the following is NOT considered a type of reseller?
wholesaler
retailer
manufacturer
distributor
23.The promotion “P” of marketing is also known as ________.
Product Differentiation
Distribution
Cost
Marketing Communication
24.When a company distributes its products through a channel structure that includes one or more
resellers, this is known as ________.
Indirect marketing
direct marketing
multi-level marketing
integrated marketing
25.In marketing theory, every contribution from the supply chain adds ________ to the product.
value
costs
convenience
ingredients
