Customer Needs and Wants
Need Youth Work Recreation Mountain Speed
Child-friendly 132 71 81 83 68
Colorful 122 93 118 116 111
Fits rider's personality 114 105 116 121 117
Minimum complexity for user 128 111 117 100 73
Easy to maintain 121 115 117 104 113
Safety 123 123 114 115 110
Low price point 126 124 117 95 71
Sleek 107 102 102 88 117
Stylish 96 107 108 110 116
Easy to ride 124 126 126 97 104
Comfortable 107 122 123 100 101
Soft ride 110 119 115 86 94
Repair, parts, support nearby 110 113 118 114 123
Ability to handle rough terrain 112 98 114 132 82
Ability to stop quickly 107 113 107 121 105
On-road and off-road capabilities 114 87 110 101 69
Able to carry things 113 120 118 98 73
Durable 105 119 114 131 122
Feel young at heart 108 108 115 115 111
Ability to turn sharply 110 113 107 128 115
Environmentally friendly 107 123 119 117 105
Protect the rider from water & dirt 106 116 112 106 106
Light weight 112 118 114 123 132
High visibility 114 115 114 100 120
Easily handles change in incline 112 115 114 123 112
Speed 105 112 104 103 133
Shifts smoothly 88 115 115 125 121
Provides competitive advantage 82 84 104 121 124
Aerodynamic 84 105 77 87 121
Specialized repair, parts, support 83 103 86 124 118
Rider expertise required 76 105 98 126 131
Status symbol/exclusivity 70 98 119 120 121
Navigation assistance 71 112 111 112 119
Practical 115 124 109 82 84
Soften the impact of rough terrain 118 106 117 117 90
Precise speed control-turns, hills 104 93 101 111 123
End of Worksheet