ELECTRONIC COMMERCE (8554)
COURSE OUTLINES
Block 1: Introduction to Electronic Commerce
1 Introduction
1.1 Objectives
2 What is Electronic Commerce?
2.1 Activity: Trade link Services
2.2 Definitions of E-Commerce
2.3 Activity: Definitions
2.4 Additional Definitions of E-Commerce
3 Categorizing E-Commerce by Transaction
3.1 B2C (Business to Consumer)
3.2 Activity: Comparing Sites
3.3 C2C (Consumer to Consumer)
3.4 B2B (Business to Business)
3.4.1 Online Reading
3.5 Activity: Accessing Websites and Pages
3.6 Non Business E-Commerce
4 Going into E-Commerce: Why and How
4.1 Benefits of E-Commerce
4.2 Dangers of E-Commerce
4.2.1 Online Reading
4.3 Security Issues
4.3.1 Online Reading
4.4 Making the Decision to Get into the Game
4.4.1 Online Readings
4.5 Activity: Clicks vs. Bricks
5 The impact of E-commerce on the Business World
5.1 Improving Direct Marketing
5.2 Organizational Restructuring
5.2.1 Supply Chain Management
5.3 Virtual Value Chains
5.4 The Market-space: Content, Context and Infrastructure
6 Commercial use of the WWW: Government Perspectives
6.1 E-commerce as promoted by the HK SAR Government
6.1.1 Online Reading
6.2 Activity: ESD
7 The future for E-Commerce
Block 2: Infrastructure for Electronic Commerce
1 Introduction
1.1 Objectives
1.2 The Internet as a Network
1.3 The physical Infrastructure of the Internet
1.4 Activity: Building a Glossary (dictionary of sorts)
2 Connecting to the Internet, Part A
2.1 Activity
3 Connecting to the Internet, Part B
3.1 Activity (Optional)
3.2 Activity
4 The Web
5 Website location
5.1 IP Addresses
5.2 Activity
5.3 Domain Names
6 Uniform Resource Locator
6.1 DNS
7 Registration Issues
7.1 Activity
8 Client/server applications
8.1 The Client/Server-Programming Model
8.2 Types of Client/Server Computing Services
8.2.1 File Server
8.2.2 Database Server
8.2.3 Transaction Server
9 Fat servers or fat clients
9.1 Thin Client Servers vs. Other Networks
9.1.1 How is a Thin Client Network Different from other Networks?
9.2 Two-Tiered Versus Three-tiered
9.3 Activity: Client/Server Models
10 World Wide Web (WWW) Servers and Clients
10.1 The Web Server
10.2 Hypertext Mark-up Language (HTML)
10.3 Activity
10.4 Web Browsers
11 E-Mail: The Killer Application
11.1 Activity
12 Interactive Technologies
12.1 Forms
12.2 Common Gateway Interface (CGI)
12.2.1 Activity
12.2.2 Advantages of CGI
12.3 Java: A Distributed Model Client/Server Solution
12.4 Activity
12.5 A brief note on JavaScript
13 Multimedia delivery
13.1 Virtual reality (VR)
13.2 Activity
14 Push technology and webcasting
14.1 Internet Telephony
14.1.1 Online Reading
Block 3: Business Strategies for E-Commerce: B2C
1 Introduction
1.1 Objectives
2 Corporate strategy in the digital age
2.1 Online Reading
2.2 Activity
3 Business value of B2C electronic commerce
3.1 Activity: Product Promotion
3.2 New Sales Channel
3.3 Activity
3.4 Direct Savings
3.5 Time Saving
3.5.1 Online Reading
3.6 Brand and corporate image
3.6.1 Activity
3.7 Customer relationships
3.7.1 Activity
3.8 New Product Capabilities
3.8.1 Online Reading & Activity
4 B2C Business Models
4.1 Ways of Classifying Business Models
4.1.1 Activity
4.2 Storefront Model
4.2.1 Activity
4.3 E-Mall Model
4.3.1 Activity
4.4 Activity: Commercial Viability of E-Malls
4.5 Image-building model
4.6 Customer service model
4.7 Advertiser-supported model
4.7.1 Activity
4.8 Access charge model
4.9 Brokerage model
4.10 Free model
4.11 Virtual communities
4.11.1 Online Reading & Activity (Required)
5 Imperatives of EC Business Models
5.1 Reading & Activity (Required
6 Customer Relationship Management
6.1 Online Reading
6.2 Online Reading & Activity
7 From Pure-Play to Click-and-Mortar
7.1 Reading
Block 4: B2C, B2B and E-Commerce Business Models
1 Introduction
1.1 Objectives
1.2 Major Activity/Assignment
2 Overview
3 Business Models for E-Business and E-Commerce
3.1 Background on B2B: Electronic Marketplaces
3.1.1 Electronic Marketplace Options
3.2 Models for a Commercial Face
3.2.1 Digital Models
3.2.2 Poster Model
3.2.3 Yellow Pages model
3.2.4 Brochure Model
3.2.5 Shop front Model
3.2.6 Subscription Model
3.2.7 Advertising Model
3.3 Activity
3.3.1 Project 2000 Research
3.3.2 Destination Sites
3.3.3 Traffic Control Sites
3.3.4 Reading
3.4 The Virtual Face
3.4.1 The Co-Alliance
3.4.2 The Star Alliance
3.4.3 The Value Alliance
3.4.4 The Market Alliance
3.4.5 The Virtual Broker
3.4.6 The Virtual Space
3.5 Activity
4 Virtual Communities as Facilitators for e-Business
4.1 Specific Community Advantages
4.2 Case Example: The On-line Garage
4.3 Activity
5 Additional Readings on Business Models
Block 5: Introduction to Intranets and Extranets
1 Introduction and Overview
1.1 Objectives
2 Hierarchical Framework of e-Business
2.1 Technology-based Infrastructure
2.2 Services
2.3 Products and Structures
3 Corporate Strategies for Intra and Inter-Organizational Systems
3.1 Intranets
3.1.1 Primary and Secondary Intranet Communications Technology
3.1.2 Information Sources
3.1.3 Putting the Intranet in Place
3.1.4 Intranets Versus Proprietary Groupware
3.2 Extranets
3.2.1 Thin Clients vs. Thick Clients
3.2.2 Security Issues
3.2.3 Making the Business Case
4 Issues in Implementing IOS
4.1 Organizational Issues
4.2 Technical Issues
4.2.1 Proprietary Technologies
4.2.2 Non-Proprietary Internet Technologies
4.2.3 Open Technologies and Convergence
4.3 Implementation Issues
Block 6: Marketing Strategies for E-Commerce
1 Introduction
1.1 Objectives
2 WWW Marketing
2.0.1 Online Readings
2.0.2 Activity
2.1 Product
2.1.1 Activity
2.2 Price
2.2.1 Online Reading
2.3 Place
2.4 Promotion
2.5 Personalization
2.5.1 Online Readings
3 Marketing techniques
3.1 Combining Traditional and Online Marketing Techniques
3.1.1 Online Reading
3.2 E-branding
3.2.1 Online Readings
3.3 Flexible Pricing
4 Online Advertising
4.1 Search Engines and Directories
4.1.1 Online Reading
4.2 Activity
4.3 Banners
4.3.1 Online Reading
4.4 Activity
4.5 Other Types of Reciprocal Promotion
4.5.1 Electronic mail
4.5.2 Push Versus Pull Technology
4.6 Activity
5 Managing Customer Relationships
5.1 Customer Relationship Management
5.1.1 Online Reading
6 E-Marketing Strategies
6.1 Organization Strategy study
6.2 Opportunity analysis
6.3 Monitoring
Block 7: Legal and Ethical Issues in E-Commerce
1 Introduction
1.1 Objectives
2 Legal and Ethical Issues
2.1 Overview
2.2 Protection of Privacy
2.2.1 What is Information, and how is it Collected
2.3 Activity
2.4 Intellectual Property
2.5 Free Speech and Censorship
2.6 Taxation
2.7 Encryption and Security
3 Emerging Legal Issues
3.1 Introduction
3.2 Contracts
3.2.1 Online Sales
3.2.2 Is an Online Contract Written?
3.2.3 Do we Need a Signature?
3.2.4 Terms of the Contract
3.2.5 Are Electronic Contracts
3.2.5 Are Electronic Contracts Admissible in Court?
3.3 Limitations of Liability
3.4 Valid Payment Procedures
3.4.1 Tax Issues
3.5 Marketing
3.5.1 Protection of Personal Data
3.5.2 Advertising Guidelines
3.5.3 Restrictions on Advertising
3.6 Activity
3.7 Trademarks, Domain Names, and Copyright
3.7.1 Registration of Trademarks
3.7.2 Domain Names
3.8 Gambling
3.9 Dispute Resolution
3.9.1 Jurisdiction
3.9.2 Civil Liability
4 Social Issues
4.1 Introduction
4.2 Social Enablers of Electronic Commerce
4.2.1 Access to the Digital Economy
4.2.3 Network Availability
4.2.4 Connectivity
4.2.5 Business Connections
4.2.6 Skills and Digital Literacy
4.2.7 Confidence and Trust
4.3 Benefits and Social Impacts
4.3.1 Strengthening the Social Infrastructure
4.3.2 Education and Training
4.4 A Sense of Community
4.4.1 Time Usage
4.4.2 Distributive Effects
4.4.3 The Workplace
4.4.4 Small Businesses
4.5 Activity: TaiFUNG Case Study
