BM050-3-3-IMNPD Individual Assignment Page 1 of 4
Test Specification Table
CLO1 Appraise the widely recognised attributes necessary Final Examination
in developing and successfully commercialising a
new product (C5, PLO2)
CLO2 Propose ethical arguments and informed solutions to Individual
innovation management scenarios (A5, PLO11) Assignment
CLO3 Defend innovation management and new product Individual
development techniques for launch planning, Assignment
implementation and management (A4, PLO10)
Individual Assignment (60%):
Question Vs Taxonomy
Affective Level
Question PL
Topic 1 2 3 4 5 6
No. O
S S S S
SQ SQ
Q Q Q Q
1 Ethical Solutions in Innovation 33% 11
Management Scenarios
Innovation Management and
2 New Product Development 67% 10
Techniques
67 33
Total
% %
Question
Choose ANY ONE of the companies above and discuss a potential NEW product that they
can introduce into the market by 2023. One of the objectives of the new product will be to
increase the market share for the company.
Elaborate and provide detailed information about your new product as below:
1) Discuss the “Newness” of the new product
2) Justify the level innovation of the new product
A.P.U Level 3 Asia Pacific University of Technology and Innovation 202201
BM050-3-3-IMNPD Individual Assignment Page 2 of 4
a. Problem addressed/opportunity, benefits or impact created
b. Commercial viability (Market demand & revenue model)
3) Discuss the growth strategies in the Ansoff’ s Matrix that can be opted to influence
the growth of the newly developed product throughout its product life cycle.
4) Discuss the types of protections that can be opted for intellectual properties.
.
THE REQUIREMENTS
A written essay of approximately 3,000 words. The assignment must adhere to standard
academic documentation standards:
Please use appropriate citation and reference according to the APA Referencing
Style to avoid plagiarism.
Font type should be Times New Roman.
Font size should be 12 pts.
Vertical/line spacing should be 1.5 line spacing.
You must use enough of your own words to convince that you understand what you
are writing and are not just “cutting and pasting”. Normally your own words should
be no less than 80% of the total word count.
You should on no account make reference to [Link], [Link],
[Link] or similar sources for your work. These websites can be useful to
provide you with the definitions and the general ideas about the concepts required in
this module but it is not acceptable to be inserted into your academic writing.
You may include diagrams, figures, tables etc. without word penalty.
You are required to use at least 15 references with 50% of them from relevant
textbooks, magazines, and recent academic journals.
MARKING CRITERIA & MARKS ALLOCATION
Marks
No Criteria
Allocation
1 Analysis of newness 20
2 Problem addressed/opportunity, benefits or impact created 30
A.P.U Level 3 Asia Pacific University of Technology and Innovation 202201
BM050-3-3-IMNPD Individual Assignment Page 3 of 4
Commercial viability (Market demand & revenue model)
3 Growth Strategies 20
4 Intellectual Property Protections 20
5 Citations and Referencing According to APA Referencing Style 10
Total 100
ROPOSED STRUCTURE FOR THE INDIVIDUAL ASSIGNMENT
When completing the assignment, it should have the following general structure:
Title Page
Executive Summary
Table of Contents
Body
Conclusion
References
Appendix
Performance Criteria
Marks are awarded based on the following guidelines:
Grade Assessment Guidelines
Superficial analysis, concepts and language of the subject are absent or
0-39 % scant. Irrelevant regurgitation of text book. Ideas are poorly expressed.
Many key issues are ignored. Concepts and language of the subject are
used but are often confused in application and/or discussion.
Superficial analysis, concepts and language of the subject are absent or
minimal. Limited learning outcomes have been met. Irrelevant
40-49% regurgitation of text book. Ideas are poorly expressed. Many key issues
are ignored. Concepts and language of the subject are used but are often
confused in application and or discussion.
Some understanding of the relevant models and concepts. Some elements
50-54%
of an appropriate structure are present. Restricted analysis of some issues.
A.P.U Level 3 Asia Pacific University of Technology and Innovation 202201
BM050-3-3-IMNPD Individual Assignment Page 4 of 4
Evidence of some reading and research. Incorrect referencing although it
55-64% is evident. Some elements of an appropriate structure are present. Key
issues are analysed but not done thoroughly.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated, but not thoroughly.
65-69%
Key issues are identified and analysed, although this may be restricted at
times. Some sources are acknowledged.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated. Key issues are
70-74%
identified and analysed, although this may not be consistent. References
are acknowledged.
Evidence of wider reading. The assignment effectively interprets the
information and exhibits the integration of ideas across the subject area.
75-79% The assignment has credible recommendations. A systematic approach to
development and evaluation is used. Most sources are acknowledged and
referenced using APA Referencing Style.
Arguments are clear and convincing. Confident integration of theory and
80% and
practices is demonstrated. Consistent referencing to sources using the
above
APA Referencing Style.
Other Important Information
Plagiarism is NOT acceptable. Representation of another person's work as your own,
without acknowledgement of the source, for the purpose of satisfying formal
assessment requirements is considered plagiarism. The possible consequences of
plagiarism include:
Reduced grade for this module
Referral for this module
Failure of this module
Expulsion from the Institution
You can avoid plagiarism by using correct referencing and attribution.
You may not copy another individual’s work in any way.
A.P.U Level 3 Asia Pacific University of Technology and Innovation 202201
