Digital
Product
Blueprint
5 STEPS TO CREATING AND SELLING A DIGITAL PRODUCT
BY JESSICA STANSBERRY
Nice to meet you!
What's up over there friend?!? I see you, I In this blueprint, I'm going to walk you
see you wishing there was a better way through the 5 steps you need to take to
to make money - an easier, more passive create and sell a digital product.
way to make money. I'm betting you've
heard people talk about digital products
but you're not completely sure how you
would use them or create them or sell
them, yeah?
INSTAGRAM | FACEBOOK | YOUTUBE
01 Nail your niche
WHO DO YOU WANT TO SELL TO?
You cannot create ANYTHING without knowing
who you're selling to. Figure out WHO your
target market is and be specific. You should
only have ONE target market in mind and this
same target client/market/customer will want
02
to buy other products from you too.
The 5 Steps
Determine their struggles.
WHAT DO THEY NEED HELP WITH?
Now that you know your ideal client, what do
they need help with? If you already have an
audience - ASK THEM, if you're just starting,
find some people who fit your ideal client
avatar and ask them, or find someone who
already has an audience of these people and
see if you can figure out their struggles. Either
way, figure out what they struggle with.
03
How can you fix it?
WHAT DO YOU KNOW OR HAVE
THAT CAN FIX THEIR PROBLEM?
What knowledge, tools, or resources have you
created, thought of, or utilized to fix their
struggles?
04 Develop your digital product
COMBINE STEPS 1-3
Now that you know your ideal client, what
they're struggling with, and what you know that
can help them - figure out how to put your
knowledge or resources into a digital product.
See the list of ideas for digital products on page 4.
05
The 5 Steps
Get in front of the right people
GET YOUR SOLUTION IN FRONT OF THEM!
Your digital product isn't going to help anybody
(you or your ideal client) if the right people
don't know about it! Get the word out! Create
content that attracts the right people, promote
it everywhere you can, create ads, do
#allthethings to make sure they see it!
what?
The 411 on
Digital Products
Digital Products are
things that you can sell
(online) that don't have a
physical deliverable. Examples of digital
products:
That's it, it's as simple as that. Anything
that you can deliver digitally is a digital
Workbooks
products (see the list on the right for
Downloadable art or graphics
examples).
Templates
Swipe files
These are normally sold in a way where
Printables
the buyer gets a downloadable link to the
Ebooks
item directly after purchase without you
Spreadsheets
having to do anything as a seller. See,
Tools/systems
passive income isn't actually passive but
keeping your work front-loaded so you
don't have any work after the purchase is
key.
02Why they're so
important...
Digital products are often
overlooked in the business Digital Products:
world because they're not a Help you make more passive income.
Create leads for more expensive
shiny course or a physical
products/services/courses while also
product but they can be a making money.
GAME CHANGER in the Can serve your audience well for less
passive income you bring in up-front cost than courses.
AND lead generation for your
bigger products/courses/etc.
[Link]
Create income
streams that
allow you to
work less and
live more.
create
find your perfect
digital product
What problem are you solving?
What kind of resources can help you solve it? Circle all that apply.
Worksheets eBook. Systems. Templates. Graphics.
Google Doc. Swipe Files. Spreadsheet. Printable.
What will be the easiest
copyright
notice
The information and design of this here
ebook is totally the property of Hey
Jessica, LLC . Copying = no bueno.
Want more
awesome info?
I CREATE FREE CONTENT CONSTANTLY TO HELP YOU
MAKE MORE MONEY AND WORK A LITTLE LESS SO YOU
CAN LIVE A LITTLE MORE.
Come hang out with me on these platforms to find out more.
