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Consumer Funnel: Latest Trend in Marketing

The document discusses the consumer funnel, which describes the journey a customer takes from initial awareness of a brand to becoming a customer. It outlines the three stages: top of the funnel (awareness), middle of the funnel (consideration), and bottom of the funnel (purchase). An example is then provided of how a weight loss firm could utilize each stage by creating awareness through social media ads, engaging prospects in the consideration stage through articles and surveys, and converting prospects into customers through trials, testimonials and comparisons in the purchase stage.

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88 views10 pages

Consumer Funnel: Latest Trend in Marketing

The document discusses the consumer funnel, which describes the journey a customer takes from initial awareness of a brand to becoming a customer. It outlines the three stages: top of the funnel (awareness), middle of the funnel (consideration), and bottom of the funnel (purchase). An example is then provided of how a weight loss firm could utilize each stage by creating awareness through social media ads, engaging prospects in the consideration stage through articles and surveys, and converting prospects into customers through trials, testimonials and comparisons in the purchase stage.

Uploaded by

abha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Latest Trend In Marketing

Presentation Topic -

CONSUMER FUNNEL
What is Consumer Funnel ?

Consumer Funnel also known as Three stages of Consumer Funnel


Marketing Funnel describes your Top of the Funnel
customer’s journey with any brand or Prospects become aware of
company. AWARENESS
your brand and engage with it
for the first time.

This funnel illustrates the hypothetical Middle of the Funnel


journey a customer takes in going from a CONSIDERATION Potential customers enter once
stranger to a customer. they’ve engaged with your
brand in a meaningful way
Bottom of the funnel
PURCHASE
It is the last place prospective
customers go before they
convert and finally decide to
Brand Advocacy become a customer
2
Idea of Consumer Funnel
Idea of getting customers/consumers to
growing customers/consumers

This type of funnel is more open-ended than


the traditional funnel because it doesn't
conclude when the prospect buys your
product, but rather works to retain them.

Up-sell : Persuade a customer to buy additional


or more expensive.
Next-sell : Following up with a buyer after
purchase
Cross-sell : Sell different product/service to an
existing customer
Referrals : Word of mouth initiative by
Customer/Consumer

3
Consumer Funnel and Time

Consumer funnel is effected by the Amount of time


invested by the consumer/customer
As we move downwards in Funnel, time investigate Consumer
by the costumers increases but further decreases
Funnel Time
once it reaches to the bottom.

• People have very little time for you initially.


• As they begin to investigate you they give you
more time.
• They no longer need to give large amount of time
once they start trusting you.

4
Example We are going to consider a weight loss firm that displays their adds via
social media

AWARENESS :

Use this stage to attract prospects, and show them what you have to
offer

• Create a landing page or infographic that introduces the brand,


services, or product to new visitors.
• Share a post on social media that highlights your unique selling
proposition (USP).
• Use paid ads on social media and in podcasts that are relevant to
your target audience.

5
6
CONSIDERATION :

Use this stage to engage with prospects—to earn their trust and set
your brand apart

• Write an article or white paper that provides value, answers a


question, and solves a problem for your potential customers.
• Invite visitors to participate in a survey to learn more about the
trainers, equipment, facilities, and infrastructure they encounter
with your brand.
• Share live examples and comparison with other brands/firms.

Surveying potential customers is an opportunity to learn how real


people behaves. Ask open-ended questions like
• Where did you hear about us?
• What are you hoping to find on our site today?
• What persuaded you to [take a specific action]?
• What are your concerns or questions about [our product or
service]?
7
.
PURCHASE :

Use this stage to convert prospects into consumers—give them


specific reasons to choose your brand over your competitors

• Offer a trial or demo so visitors can experience your product or


service first-hand
• Write a how-to guide or article that answers questions and
eliminates any doubt customers may experience.
• Share social proof, like customer reviews and testimonies, to build
even more trust.
• Make feature and price comparison charts easy to access and
understand.

8
9
THANK YOU !

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