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Packaging Your Way To Your Client's Appetite

This webinar will discuss the importance of packaging design for consumer behavior and brand recognition. Participants will learn about elements of effective visual communication and how digital fabrication technologies like 3D printing and laser cutting can be applied to product and packaging creation. The webinar agenda includes sessions on packaging design principles, digital fabrication, applications of 3D printing and laser cutting for small businesses, and an overview of Fablab and AA3 services.

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Ryan Q
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57 views2 pages

Packaging Your Way To Your Client's Appetite

This webinar will discuss the importance of packaging design for consumer behavior and brand recognition. Participants will learn about elements of effective visual communication and how digital fabrication technologies like 3D printing and laser cutting can be applied to product and packaging creation. The webinar agenda includes sessions on packaging design principles, digital fabrication, applications of 3D printing and laser cutting for small businesses, and an overview of Fablab and AA3 services.

Uploaded by

Ryan Q
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Packaging Your Way to Your Client’s Appetite

A Webinar on Design and Digital Fabrication

Facilitators:
Cyd Francis Recidoro – Founder & Designer, Blue Capuch Graphic Design Studio
Reinna Biaca – Co-founder, AA3 Design Studio

Moderators
Fortunato de la Pena Jr. - Faculty Coordinator, UP CFA Fablab
Robby Salas – Resident Maker, UP CFA Fablab

Description

In this webinar participants will know about the importance of packaging in consumer behavior, and the
elements of effective visual communication. Participants will also be exposed to developing
technologies in the realm of digital fabrication and its applications in product and packaging creation.

Target Participants
Micro and small business owners, Food and Non-Food businesses, DIY craftsmen, makers, online sellers,
bakers, and pastry makers.

Webinar Outline

8:30AM to 9:00AM
Session 1: Introduction and Welcoming Remarks

9:00 AM to 9:50 AM
Session 2: Packaging Design

Lecture 1: Importance of Packaging Design

a. Functional
b. Product Image & Brand Recognition
c. Draw Attention (Attract/Entice Customers)

Lecture 2: Packaging and Labeling Mandatories

Lecture 3: Elements of a Good Packaging Design


10:00AM to 10:30AM
Session 3: Digital Fabrication
Lecture 4: What is Digital Fabrication?
Laser Cutting and 3D Printing 101
Session 4: From Ideas to Objects
10:30AM to 11:10AM
Lecture 6: Applications of 3D Printing and Laser cutting for MSMEs
Packaging and Branding (Samples)
Baking and Cooking (Samples)
Mold-making (Samples)
Toys and other Customized Items (Samples)
BREAK (10mins)
Session 5
11:20AM to11:40AM
Lecture 7: FABLAB and AA3 Projects and Services
Session 6
11:40AM to 12:00 NN
Q&A Session

Session 7

12:00 NN to 2:00PM

Overview of Fablab’s services


Q&A with DTI

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