SR.

AUTHOR PAPER JOURNAL REVIEW

No.
1. [Link] Green Long Range  Study focuses on partnerships between
alliances: Planning businesses and environmental groups. It
Building New describes the conceptual underpinnings of
Business with the market-based perspective and
Environmental illustrates how green alliances specifically,
Groups are helping companies to develop
(1997) ecologically protective programmes which
can lower costs and gives different
advantages to the business.
2. Ricky Y. K. “Determinants Psychology &  Study examines the influence of various
Chan of Chinese Marketing, cultural and psychological factors on the
Consumers’ green purchase behavior of Chinese
Green consumers. Against the foregoing
Purchase background,
Behavior”  This study aims to grasp a better
(2001) understanding of how various
psychological factors might affect Chinese
consumers’ green purchasing
 The major factors under investigation
include the consumers’ affective responses
toward and knowledge of ecological issues
in general, and their specific attitudes
toward green purchases
3. [Link], And R. ,”Environment Corporate  Study shows that companies are
Vézina al Performance Environmental considering environmental differentiation
as a Basis for Strategy as a basis for their competitive strategy.
Competitive Further it examines importance of the
Strategy: following three devices like Corporate
Opportunities Environmental Reports (CER), eco-
and Threat labelling programs, and the ISO 14001
(2001) environmental management systems
(EMS) standard.
4. Adriana Budeanu Sustainable International  The study aims to examine the relation
tourist Journal of between reasons for tourist choice of
behaviour – a Consumer products and services and environmental
discussion of Studies motivation.
opportunities  Research showed that despite of their
for change declared positive attitude towards
 (2007) sustainable tourism, only few tourist act
accordingly by buying responsible tourism
products.
5. Suzanne Bergin- ‘Emerging Tourism and  the specific aims of the study were (i) test
Seers ,Judith Green Hospitality and refine an instrument to identify green
Mair Tourists: Their Research consumers and green tourists;(ii)develop a
Behaviours profile of green tourists with a focus on
and Attitudes” travel selection and pro environmental
(2009 ) behaviours and attitudes; and (iii) identify
how the industry may harness this market if
it exists.
 Researchers carried out 166 intercept
interviews with tourists at Visitor
Information Centres in five locations
around Victoria in Australia (Melbourne,
Lorne, Bendigo, Mildura and Mount
Beauty).
 Various inferential statistical techniques
including Chi-square regression and t -tests
aided the analysis.
 Although the tourists involved in this study
are relatively green, with many
implementing recycling, energy reduction
and green purchasing practices at home,
there is a group who are more focused on
environmental issues. It should also be
noted that the very green tourist may not
exist, as the very green consumer is
unlikely to be a tourist– this type is too
green and too concerned about the impacts
of travel on the environments.

6. Alhilal Furqan Promoting Theoretical  This conceptual paper attempts to discuss

Ahmad Puad Mat Green tourism and Empirical green tourism concept, green tourism
Som for future Researches in certification and its processes as well
Rosazman Hussin sustainability Urban explain the comparative approaches of
(2010) Management green tourism in a few countries.
 The result is that many of the claims made
on products are unverifiable, and/or vague,
woolly, specious or misleading.
7. [Link], Green Journal of  Study highlights environmental
 And D.J. Hanson Marketing and Marketing implications and imperatives associated
Green Places: Management with destination marketing as distinct from
A Taxonomy those related to products and services
for the marketing. A comparative taxonomy has
Destination been generated to illustrate these, and to
Marketer provide a structure for discussing their
(2010) relevance, with reference to the particular
case of Tasmania as a tourism destination.
8. Ratni Prima “Green Procedia  The study have shown the relationship
Litaa, Sari Attitude and Environmental between attitude, image, intention to visit
Suryaa , M. Behavior of Sciences and willingness to pay more for
Ma’rufb , Laura Local Tourists environmentally friendly services. With
Syahrula towards Hotels unique background of local tourist in West
and Sumatra Indonesia,
Restaurants in  This study aims to confirm the previous
West Sumatra, findings based on perspective of services
Indonesia” marketing literatures. This explanatory
(2013) study investigates causality among cross
sectional data that was collected by
following convenience sampling
technique.
 Overall image has significant influence
toward re-visit intention, positive word of
mouth, and willingness to pay more for
environmentally friendly hotels and
restaurants.
9. Scott A. Cohen, Consumer Current Issues  This review article examines external
Girish Prayag behaviour in in Tourism influences and opportune research contexts
&Miguel Moital tourism: in contemporary tourism CB research.
Concepts,  Using a narrative review, the paper
influences and examines the CB literature published in
opportunities three major tourism journals from 2000 to
(2014) 2012. Of 519 articles identified and
reviewed, 191 are included in this article.
 Examination of key research gaps is
concluded by arguing that the hedonic and
affective aspects of CB research in tourism
must be brought to bear on the wider CB
and marketing literature.
10. Gitobu Joyce “Adoption Of
 This study examined adoption of green
Kathambi Green
marketing practices by hotels in Mombasa
Marketing
 Practices By
County, Kenya.
Hotels In
 A census survey was carried out for hotels in
Mombasa
Mombasa County that were registered by
County,
Kenya Association of Hotels Keepers and
Kenya”
Caterers (KAHC).
(2014)
 Primary data was collected through a closed
ended questionnaire. The data was analysed
using Statistical Package for Social science.
A descriptive analysis was carried out to
determine the mean and the standard
deviation.
 From the study, it was found out that
environmental conservation was the major
driver for adoption of green marketing by
hotels in Mombasa County.
11. Narges Effect of green A Qutar  The influence of green marketing tools
Delafrooz, marketing on Foundation have been analysed in this study, namely
Mohammad consumer Academic the eco-label, eco-brand and environmental
Taleghani, purchase Journal advertisement.
Bahareh Nouri behaviour  The sampling used was available cluster
(2014) sampling. Tehran city is divided into four
parts, North, South, East and West. The
sample size was 384 people. Formulae and
data was analysed using the Spearman
correlation test and multiple regression
analysis.
 The results showed that environmental
advertisement had the most significant
effect on consumer purchasing behavior
and eco-brand had the least effect.
12. Furqan A., Mat Promoting Theoretical  This conceptual paper attempts to discuss
Som A.P. And Green Tourism and Empirical green tourism concept, green tourism
Hussin R For Future Researches in certification and its processes as well
Sustainability Urban explain the comparative approaches of
(2015) Management green tourism in a few countries.
 A key problem found was that few
consumers understand environmental
claims, and many claims are not regulated.
Brands and labels are used by customers to
form an opinion about the environmental
 soundness of such products.
13. M. P. Leal Green 7th  The purpose of this paper was to analyse
Londoño practices in International eco-friendly practices developed by hotels
G. Hernandez- hotels: the case Conference within the GreenLeaders Program from
Maskivker of the on Sustainable TripAdvisor in six destinations: Boston and
GreenLeaders Tourism Chicago, Berlin, Copenhagen, Paris and
Program from Toronto.
TripAdvisor  This information gathered is based on
(2016) customer reviews published on
TripAdvisor and hotel websites and
analysed using chi square test.
 From an evolutionary approach, an
emmbedded capitalist mode of production
is recognized, which is reproduced by
green practices implemented by hotel
chains. However, at the same time they are
contributing towards a more sustainable
environment.
14. S. Punitha , “Consumers’  This paper attempts to explore the evolution
Yuhanis Abdul Perceptions of of green marketing in the hotel industry.
Aziz1 & Green  This study is guided by three research
Azmawani Abd Marketing in the questions: to explore the level of u
Hotel Industry”,
Rahman  nderstanding of local and international
(2016)
tourists on green marketing; to gather
tourists’ points of view if marketers have
failed or they have never really tried to adopt
the concept; and to examine the level of
awareness of tourists relating to green
practices embraced by hotels.
 The discussion reveals that the concept has
evolved hastily in developed countries while
it is an emerging trend in developing
countries like Malaysia. While some hotels
have already begun to respond to
environmental concerns in the country, the
lack of promotions and advertisements have
become part of the causes of knowledge
non-appearance.
15. Jeevarathnam P. “The influence "Environmenta  The aim of this paper is to examine, at an
Govender of green l Economics" exploratory level, the influence of green
Tushya L. marketing on marketing on the purchasing behavior of
 Govender consumer South African consumers.
purchase  A survey was conducted on a
becuchavior” sample of 100 consumers using a
(2016) quantitative, exploratory and descriptive
design.
 The results indicate that South African
citizens have high knowledge levels on the
issues facing the environment. Elements of
the green marketing mix, specifically, green
promotion, were found to raise awareness
and encourage positive change in
consumption behavior.A large proportion of
respondents preferred to patronize socially
responsible retailers.
16. Cuculeski N Sustainable Journal of  This paper aims at investigating
Mircevska TP Marketing and Tourism & consumers’perceptions of foreign tourists in
Petrovska Consumers’ Hospitality Republic of Macedonia.
Preferences in  In order to provide tourist perceptions and
Tourism expectations, a survey based research was
(2016) conducted among 254 foreign tourists in
four cities in Republic of Macedonia.
 For this purpose, statistical methods have
been used as: Hi2-test, Student’s t-tests
as well as correlation and Anova, using a
specific program STAT FOR WINDOWS
and STATA 11 for descriptive statistics of
demographic characteristics of the sample.
 Results from this research presented the
need for lower pricing, increased
promotional activities using
social media, providing online booking and
development of ecotourism.
17. Sarfaraz Sustainable Economic  This paper aims to study the progress of
Hashemkhani tourism: a Research research on Sustainable Tourism and to
Zolfani, Maedeh comprehensive outline and identify the key disciplines,
Sedaghat, Reza literature journals, articles and authors.
Maknoon & review on  This review contains 132 scholarly papers
Edmundas frameworks from 47 journals since the year 1993 up to
Kazimieras and 2013 categorised into 14 application areas.
Zavadskas applications The five major topics are Paradigm,
(2016) Sustainable Tourism Development, Market
 research and Economic, Policy-making,
and Infrastructure.
 This paper provides the needs of
researchers and practitioners with easy
references for sustainable tourism and its
definitions and applications, and also
presents future research opportunities.
18. Ashima Sharma Green Tourism Journal of  This study has explored a number of tourists
. Products, Pro- Business and across Chandigarh with the aim of finding
environmental Management out more about their knowledge,
Tourists and expectations and behaviorswith regard to
their green tourism products.
Perceptions: A  The researchers carried out 150 intercept
Case Study of interviews with a sample of general tourists
Chandigarh at Chandigarh main tourist attractions in
(2017) five locations such as Elante Mall, Sukhna
Lake, Rock Garden, Sector 17 and Sector
35.
 The findings highlight differences between
the more environmentally active tourist and
the less environmentally active tourist.
19. Aftabuddin Sk, “ Green International  This research paper tries to explore the
Dr. Kadambari Tourism Journal of relationship between attitude towards green
Jain Practices In Science, practices and the revisit intentions among
India – A Technology visitors in a tourist destination in India.
Paradigm Shift and  It has been argued that revisit intentions
In Sustainable management. may result in financial sustainability and
Development” profitability to the industry.
(2017),  The result revealed that there is a no
significant relationship between attitude
towards green practices and the revisit
intentions.
 However, descriptive statistics reveal that
high percentage of visitors are in agreement
that green initiatives is important and also it
should be visibility communicated to the
society at large.
20. Li, L. ‒ Wang, L. An Empirical Applied  The study aims to examine effect of eco-
Y.* Study On The Ecology And tourism visitors’ environmental attitudes on
Effect Of Eco- Environmental environmental behavior
Tourism Research  Total 360 copies of the questionnaire are
 Visitors’ distributed, and 251 valid copies are
Environmental retrieved, with the retrieval rate 70%.
Attitudes On Regression Analysis is applied to
Environmental understand the relationship among
Behavior environmental attitudes, tourist satisfaction,
(2017) and environmental behavior.
 The suggestion, proposed according to the
research result in this study, expects to
reduce the impact of eco-tourism on the
environment and maintain the rights to
enjoy natural resources and the
environment for descendants.
21. Mohd. Salman Green Product Pertanika  The study aims to understand the concept
Shamsi and Consumer Journal of of green product and consumer behavior
Zainus Salikin Behavior: An Social Science towards it. The study also investigates the
Siddiqui Analytical and relationship of green product usage and
Study Humanities purchase intention with demographic
(2017) variables (age, gender, income and
educational qualification).
 Primary data was collected using
structured questionnaires and analysed
using descriptive statistics as well as
Pearson’s chi-square test for independence.
 The results reveal an important insight
concerning the factors that are majorly
responsible for motivating as well as
demotivating consumer behavior towards
green products.
22. A.S.M. Saifur Influence of Global Journal  This study aims at looking into consumer
Rahman Green of perception towards green values created by
Rajidul Hoque Marketing on Management the green marketing efforts by the
Rifat Zahir Consumer and Business promoters and its impact on their
Behavior: A Research purchasing behavior of eco-friendly
Realistic Study sustainable products.
on  Secondary as well as primary data was
Bangladesh compiled and analysed using regression
(2017) analysis
 The study urges that the greater use of
marketing and brands to promote and sell
products that are environmentally favorable
and function effectively.
23. Samar Zgolli The Arab  The purpose of the study was to examine
. Imed Zaiem responsible Economic And the effect of social engagement, the concern
behavior of Business for sustainable tourism, the exemplarity of
tourist: The Journal public power on responsible behaviour of
role of tourist,and the effect of the responsible
personnel behaviour on the choice destination
factors and  Questionnaires were completed and
public power structural equation modeling with AMOS
and effect on was used to test the
the hypothesis.
choice of  The findings highlight a positive effect of
destination the determinants studied on responsible
(2018) behavior of the tourist
24. Zakia Binte Analyzing Journal of  This paper investigated and tries to
. Jamal, Sohel Factors that Economics, understand the purchase behavior of green
Islam, Affect Green Business and products of Bangladeshi consumers.
Promotosh Purchase Management  The data collection is conducted at the
Barua Behavior: entrance of a mall or supermarket when
From the customers are making their purchases and
Context of was analysed using regression analysis
Bangladeshi  It was found that attitude, local
Consumers environmental awareness, peer, knowledge,
(2018) and green purchase behavior, influence
consumers’ green purchase behavior for
purchasing eco-friendly products.
25. Chee-Hua Chin, The Journal of  This study was undertaken with the
Chee-Ling Chin Implementatio Hospitality purpose of understanding the relationship
& Winnie Poh- n of Green Marketing & between green marketing tools (eco-brand,
Ming Wong Marketing Management eco-label, and environmental
Tools in Rural advertisement) and green purchasing
Tourism: The behavior in rural tourism destinations from
Readiness of the perception of tourists.
Tourists?  A sample of 252 respondents was selected
(2018) to complete the questionnaires. To assess
the developed model, Smart PLS (version
3.2.6) was applied based on path modeling,
followed by bootstrapping.
 The results revealed that the three-
dimensional constructs of green marketing
tools were significantly and positively
correlated with green purchasing behavior
 of rural tourism destinations from tourists’
perspectives.
26. Judith Chen- Exploring Sustainability,  This exploratory study used a mixed
. Hsuan Cheng Antecedents of MDPI, Open method to explore people’s perception,
Ai-Hsuan Chiang Green Tourism Access motivation, intention, and behaviors of
Yulan Yuan Behaviors: Journal, vol. green tourism in Taiwan.
Ming-Yuan A Case Study 10(6), pages 1-  Factor Analysis was used to analysed the
Huang in Suburban 17, June. data collected through surveys.
Areas of  This study suggests that government
Taipei, Taiwan agencies should emphasize environmental
(2018) education regarding the relationship
between climate change and people’s life;
therefore, people will increase their
environmental awareness regarding the
urgent conditions of the environment
27. Luekveerawatta Key Factors Polish Journal  This study is a quantitative study .It aims to
. na R. Affecting Of Of explore key effect factors in tourists’
Tourists’ Management decisions to stay at environmental friendly
Decisions To Studies hotels.
Stay At  This study collected data from 400 tourists
Environmental of various nationalities. They were selected
Friendly through the purposive sampling method.
Hotels Logistic regression was applied to the data
(2018) analysis.
 The study found that social and population
factors influenced the prediction decision
making of tourists which are their attitudes
more likely to choose green hotel
28. Angels Niñerola , Tourism Sustainability,  The objective of the present study was to
. Maria-Victòria Research on MDPI, Open use a bibliometric approach to review the
Sánchez-Rebull Sustainability: Access Journal relevant literature. Bibliometric indicators,
And Ana-Beatriz A Bibliometric such as citations, are used to identify the
Hernández-Lara Analysis field structure and the VOS viewer
(2019) software is used to map the main trends in
this area.
 Analysis of the leading journals, authors,
institutions, and keywords indicates that:
(1) the literature on sustainability issues in
the field of tourism is significantly
growing; (2) a mere six papers accounted
more than 300 citations, but there are
 several prolific authors; (3) of the 614
sources included in the review, the most
important have published 46.7% of the
papers.
 According to keyword trend network
analysis, sustainability is becoming a
strategic approach for companies and
tourist destinations. Finally, this subfield
within the tourism literature has
considerable potential and is expected to
continue growing.
29. Ekaterina Values of ESPACIOS  The purpose of the study was to determine
Vladimirovna Sustainable customer segments in Russia based on
Khalina ; Development sustainability values and barriers that can
Julia Nikolaevna in prevent Russians from choosing sustainable
Solovjova ; Consumer modes of behavior.
Oksana Behavior: Case  The main methods to investigate this
Urniakovna of Russia problem are questionnaire (for quantitative
Yuldasheva; research) and focus-group (for qualitative
Olga Anatolievna research).
Pogrebova  Results of the study are presented by
segmenting Russian respondents by the
sustainable development factor,
determining the influence of sustainability
values on consumer behavior and
identifying barriers that prevent
transformation of values into actions.
30. Grace K. Dagher Factors Journal of  Four factors that may influence green
Omar Itani influencing Consumer purchasing behaviour were examined in
green Behaviour this study: perceived seriousness of
purchasing environmental problems, perceived
behaviour: environmental responsibility, perceived
Empirical effectiveness of environmental behaviour
evidence from and concern for self-image in
the environmental protection.
Lebanese  Data was collected from Lebanon using
consumers online questionnaire and analysed using
regression analysis.
 The result indicated that the perceived
seriousness was the main contributor the
green purchase behaviour.