1

A Business Plan
Presented to the teachers of
Paliparan III Senior High School

In Partial Fulfillment
Of the Requirements for the Subject
Entrepreneurship

Eloiza Blando
John Christian Borromeo
Glory Mae Dador
Maverick Del Pilar
Jahzeel Ducante
Joy Pearly Galano
Yosef Raven Jose
Anne Shanen Mendoza
Ansherina Norca

Group 5
HUMSS 12-1
December 13, 2019
 2

TABLE OF CONTENTS

TITLE PAGE…………………………………………………………………………….1
TABLE OF CONTENTS………………………………………………………………..2
ACKNOWLEDGEMENT………………………………………………………………..4
CHAPTER I. INTORDUCTION………………………………………………………...5
A. The Business Concept and Business Model…………………………………5
B. The Business Goals: Vision, Mission, Objectives and Performance
Target…………………………………………………………………………….5
C. The Business Offering and Justification……………………………………...6
CHAPTER [Link] SUMMARY…………………………………………….....7
CHAPTER [Link] BUSINESS PROPONENTS: ORGANIZERS WITH THEIR
CAPABILITIES AND CONTRIBUTIONS……………………………………………..8
CHAPTER [Link] TARGET CUSTOMERS AND THE MAIN VALUE
PROPOSITION………………………………………………………………………...12
Table1. Target Customers……………………………………………………12
CHAPTER V. THE MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS
AND MACRO ENVIRONMETAL FACTORS……………………………………….13
The Market Demand and Supply…………………………………………….13
SWOT Analysis……………………………………………………………… ..14
SPEET Analysis………………………………………………………………..15
CHAPTER [Link] PRODUCT AND THE SERVICE OFFERING………………..17
Recipe…………………………………………………………………………..19
CHAPTER [Link] ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY
SYSTEM: BUSINESS COMPETITIVENESS……………………………………….22
CHAPTER [Link] FINANCIAL FORECAST AND EXPECTED RETURNS,
RISK AND CONTINGENCIES…………………………………………………….....23
Expected Sales per Day………………………………………………………24
Expected Sales per Month……………………………………………………24
Expected Sales per Year……………………………………………………..24
Financial Statements………………………………………………………….25
 3

CHAPTER [Link] AND REGULATORY COMPLIANCE……….27

CHAPTER X. THE CAPITAL STRUCTURE AND FINANCIAL OFFERING,
RETURNS AND BENEFITS TO INVESTORS, FINANCIERS AND BUSINESS
PARTNERS…………………………………………………………………………….28
REFERENCES…………………………………………………………………………29
 4

Acknowledgement

The business proponents would like to manifest their deepest gratitude and
recognition to the following persons who helped them and made a significant
contributions, assistance and support in accomplishing this business plan.

Mrs. Lorna D. Paiton, Entrepreneurship mentor, for her unconditional

support, patience in taking time reading and revising our business plan, and for
the prior knowledge she has shared while developing the business plan;

Sethena group, business proponents’ classmates, for extending and giving a

hand in fulfilling each other’s’ shortcomings and encouraging them to accomplish
this business plan;

Most of all, to gracious God, who generously gave them wisdom and lead
the researchers to the right path, to the truth and for providing strength, and for
the empowerment to surpass all the shortcomings and hindrances .For the
encouragement and inspiration to achieve the success in accomplishing this
research paper. All glory and praises be to His name.

- J4-Angle
 5

CHAPTER I
INTRODUCTION

A. The Business Concept and Model

Company Name: J4-Angle

Business Name: Potaculicious

Industry Type: Food Service

Type of organization: Partnership

Offerings: Potato Cheese Roll, Potato Mojo and Cucumansi Shake

B. The Business Goals: Vision, Mission, Objectives, and Performance Targets

Mission Statement

Potaculicious aims to provide delicious, healthy and affordable

finger foods and smoothies.

Vision Statement

Potaculicious will continue to serve delicious, healthy, and

affordable finger foods and smoothies in the next coming years. Potaculicious will
become one of the well-known top-performer food stalls with many branches
located in the different parts of the Philippines.

Business Objectives:

• To provide a quality product and a more convenient way of buying food.

• To serve foods with reasonable prices that will suit for the customers’ budget.
 6

• To establish different branches in the Philippines.

• To achieve the capital of investment within five [5] months of running the
business.

C. The Business Offering and Justification

Potaculicious offers healthy potato rolls and smoothie for it is stuffed with
potato and cheese, cucumber and calamansi. Customers would have three
options: the potato cheese roll, potato mojo, and smoothie. Cheese is notable for
its high protein and calcium while the potato has potassium and carbohydrate.
Moreover, calamansi is rich in vitamin C that enhances and rejuvenating skin
whereas cucumber is a good source of low calorie and contains a good amount
of water and solute as a fiber that promotes hydration and aiding in weight loss.
 7

CHAPTER II
EXECUTIVE SUMMARY

J4-Angle Partnership, founded by people whose names J, A, G, and E,

will create a business that aims to provide delicious, healthy and affordable
finger foods and smoothies. The business will be named Potaculicious as it will
offer shake and finger foods made out of vegetables. Potaculicious sells
Cucumansi Shake which will be made out of cucumber and calamansi, and
Potato Cheese Roll which will be made out of potato and cheese, and Potato
Mojo which is made out of potato also.

As a startup, stakeholders will invest Php 10,000 each to establish the

business and to start the operation of selling the products. The money that will
be invested will be used in order to reach the target sales of the business and
also to earned back the capital within the fifth month of running the business
.
The business will be subdivided into different roles comprises of the
stakeholders who will oversee all the happenings in the business. This includes
Operation Manager, Human Resource Manager, Finance Manager, Marketing
Manager, Technical Manager, Marketing Manager, and Legal Representative
that is reliably assigned based on their skills and expertise.

Ansherina Norca will serve as the Operation Manager; Maverick Del Pilar
and Glory Dador served as the Human Resource Manager; Joy Pearly Galano
as the Finance Manager; John Christian Borromeo and Anne Shanen Mendoza
as the Marketing Managers; Yosef Raven Jose as the Technical Manager;
Eloisa Blando and Jahzeel Ducante as the Legal Representative Manager.

The market place will be established near the Paliparan III Senior High
School which caters to about 15oo students. Most of the students and the
teachers are looking for a market place where they could buy healthy, delicious
 8

and affordable food aside from what the school’s cafeteria is serving.
Potaculicious wants to target the students, teachers, and adults where the age
ranges from 15 to 49 years old since it will located near Paliparan III Senior High
School, Phase 5, Paliparan III, City of Dasmariñas, Cavite.
 9

CHAPTER III
THE BUSINESS PROPONENTS: ORGANIZERS WITH THEIR CAPABILITIES
AND CONTRIBUTIONS

Potaculicious will comprise Humanities and Social Sciences student

entrepreneurs. Every individual will offer and gives contributions according to
their talent, skills, capabilities, and experiences that will help to establish and run
this business successfully. Business proponents refer to the stakeholders who
will manage and supervise all the activities and actions that the business is
undertaking. They will be solely responsible for the aspect of the business they
were assigned to manage. This includes Operation Manager, Human Resource
Manager, Finance Manager, Marketing Manager, Technical Manager, Marketing
Manager, and Legal Representative.

Eloisa Blando and Jahzeel Ducante will serve as the Legal Representative
Managers because both of them showcase interest in studying and applying
business laws. They will be responsible for the signatories for all the business-
operational activities, business legalities, business affairs, general administration,
and registration of the business. They have the legal power to represent the
company and enter into binding obligations and contract on behalf of the
company.

John Christian Borromeo and Anne Shanen Mendoza will serve as the
Marketing Managers since both of them are good in analytical, decision-making
skills, interpersonal skills as well as developing promotional strategies to make
the business well-known and successful. They will be responsible for planning
and implementing promotional campaigns that will lead to higher sales in
business. They must develop different marketing strategies, supervise customer
relationship management, employee management, and spotting new
opportunities for the business to continue to grow.
 10

Maverick Del Pilar and Glory Dador will set as the Human Resource
Manager of Potaculicious, showing their integrity, leadership, social
responsibility, good communications skill, and formal authority as an individual.
They will be responsible for interviewing and hiring potential employees for the
business. They will also be accountable for the scheme of compensations and
benefits of the employees, strategic and risk management, employee and labor
relation and Human resource development including employees’ training.

Pearly Galano will serve as the Financial Manager because of her

excellent problem-solving skills, analytical, technical, and numerical abilities. She
will be responsible for doing financial reports, investment activities, as well as
developing strategies and plans for the long-term financial goals of the business.
She is also accountable for all the activities concerned with the control and
planning of financial resources and doing financial reports, expenses, and funds
needed to make the operation of the business efficient.

Yosef Raven Jose will function as the Technical Manager because he

demonstrated excellent skills in using and utilizing different hardware and
software for the business. He is responsible for developing, designing, and
integrating systems into the business.

Lastly, Ms. Ansherina Norca will be assign as the Operation Manager of

the Potaculicous because of her strong communication skills, motivational skills,
strong negotiation skills, and exceptional organizational skills. She will be
accountable in ensuring that every aspect of the business is working properly,
efficiently, and productively in achieving the production goals while also
maintaining the quality of the product.

The individuals’ assigned tasks and committed decisions as one of the

business proponents ensures a notable and significant impact in achieving their
business goals.
 11

General Partnership

Legal
Marketing Technical Operation
Representative
Manager Manager Manager
Manager

Human
Financial
Resource
Manager Manager

Organizational Structure
 12

CHAPTER IV
THE TARGET CUSTOMERS AND THE MAIN VALUE
PROPOSITION TO THE CUSTOMER

Potaculicious main products are Potato Cheese Roll and Potato Mojo.
Potato Cheese Roll will be made up of potato filled with cheese inside and
coated with bread crumbs. Meanwhile, Potato Mojo will also be made out of
potato coated with seasoned flour and served with barbeque powder. Potato
Cheese Roll and Potato Mojo are delicious, healthy and very affordable for the
students and the teachers. These products will show a new way of utilizing
potato instead of its common uses particularly stuffed in viand or as mashed
potato alone. The potato and cheese are rich in potassium, carbohydrate,
calcium, and protein. Whereas, the cucumber and calamansi shake is made from
fresh fruits.

Target Costumers

Potaculicious wants to target consumer’s ages 17 to 49 years old as their

potential customers. Since the market place will be located near the Paliparan III
Senior High School, the age bracket of the students who are studying there is 15
to 30 years old while the teachers and adult age bracket is 25 to 49 years old.
Students, teachers, and adults will be the potential customers of the business for
they are capacitated and interested to purchase the product.

Table1. Target Costumers in Phase 5, Paliparan III, City of Dasmariñas,

Cavite
Target Customers Sex
Students Male and Female
Teenagers Male and Female
Adults Male and Female
 13

CHAPTER V
THE MARKET DEMAND AND SUPPLY, INDUSTRY DYNAMICS
AND MACRO ENVIRONMENTAL FACTORS

This section of business plan shows the assessment and ascertaining of

the different factors that may affect the whole business enterprise.

The Market Demand and Supply

Pie Graph of People who like to eat food made out of

Potato

Potato Mojo
Potato Cheese Roll

The business proponents surveyed 30 respondents and 93.3% of the

respondents said that they like eating foods specially made out of vegetables.
Since the business offers two different finger food, the respondents were also
asked to choose between the two and it resulted that 43.3% of the respondents
said that they preferred Potato Mojo while 56.7% of them said that they preferred
Potato Cheese Roll. 79.6% of the respondents also said that it is also good to
make a shake out of cucumber and calamansi since it is quite new. Meanwhile,
23.3% said that they don’t’ like shake out of cucumber and calamansi.
Based on the survey conducted, Potaculious should focus on producing
more potato Cheese Roll than Potato Mojo, for it shows greater demand, thus
 14

higher sales. Also, Potaculious should make an effective marketing strategy to

pursue the customers to try something new in terms of the flavor of the shake.
However, the business still recognized the 79.6% respondents who like
Cucumansi Shake.

SWOT Analysis

SWOT analysis is an effective strategic technique to identify and analyze

the strengths, weaknesses, opportunities, and threats that the business and its
environment have. This framework helps the business owners to focus on their
strengths, minimize the threats, and take sustenance of possible advantages to
make the business grow and expand.

Strengths Weaknesses Opportunities Threats

Leadership in Not everyone likes Customer needs Customer
product innovation to eat vegetable especially those perceptions about
student and the taste of the
Affordable prices Modest teachers product
advertising budget
Delicious and Potential growth Many competitors
healthy finger food Seasonal via establishing
ingredients different branches New at the
Highly efficient and near schools business
low cost
manufacturing
 15

SPEET Analysis

a. Social Environment

The population of Paliparan III City of Dasmariñas, Cavite has been

estimated at around 60,000 and continues to grow as time passes by. The
continuous growth of the population also increments to the poor health
condition of the people living around the area. Various reports also show a
sudden increase in diseases related to eating unhealthy food
Potaculicious is of great advance and distinction compared to other
businesses. Potacuclious main goal is to provide healthy and nutritious
finger foods and smoothies to the locality of Paliparan especially to the
students and teachers who will be the main target customers of the
business. Aside from potato's undeniable nutrients, it will be offered at a
cheap price which the customers can really afford.

b. Political Environment
The political concerns are the business registrations and the legal
matters that the business must abide by. Establishment of employment
laws and application for a business permit to fully grant its operation also
needed to prioritize.

c. Economic Environment

The economic aspect of the business will be affected due to

taxation implemented by the governance system and the interest
exchange rate. The economy of the country will also affect the food
industry. A good economy is a good indicator that the people are living
well-enough to afford the services offered by the business. However, if
the economy fluctuates and the inflation rate increases, the production
 16

process will also be affected, especially if the prices of the main

ingredients will increase dramatically.

d. Ecological Environment

Potaculicious will follow the environmental regulations of the City of

Dasmariñas such as the ‘No to single-use plastic’ and the use of reusable
materials in packaging the product. Potaculious will ensure the proper
segregation of wastes especially the used-oil. Environmental regulations
will be strictly monitored throughout the operation of the business.

e. Technological Environment

The business will still have a long way to run in achieving all the
new advanced types of machinery in production. However, the
implementation of technology can be taken effectively when it comes to
the management of the business, for it makes the tasks easy, efficient
and time- saving to finish. Technology also paved the way of
opportunities for making more creative and enthusiastic advertisements
that can persuade customers to buy the product.
 17

CHAPTER VI
THE PRODUCT AND SERVICES OFFERINGS

At the present, various types of food are emerging and continually

innovating. With its scrumptious taste and aesthetic presentations, no wonder
why people are buying it. However, some of these foods are though pleasing as
it looks, it covers the unhealthiness of it. That is why J4-Angle decided to put up
a business that offers tasty finger food and luscious smoothies that are
affordable and most importantly is healthy to our body.

Potaculicious is a food service type of business that will offer finger foods
and shake made out of vegetables and fruits. The business has three options:
potato cheese roll, potato mojo, and cucumansi shake (Cucumber and
Calamansi) are affordable and most
importantly is healthy to our body.

The business began thinking of

finger foods that are not quite familiar
with the target customers in the area.
The business will come up with
innovating potatoes into potato mojo

and potato cheese roll which are not

commonly found within the community
where the business will be
established. Potato is notable for its
relatively cheap price, richness in
nutrients, and the main ingredient that
can be innovated in many ways. Potato
 18

is rich in iron, calcium, and magnesium that helps the body to builds and
maintains bone structure. Potassium, vitamin C, and potato fiber are also
abundant in potato making it as good food for your heart. The Potato Mojo will
be flavored with barbeque powder to add more taste. But the customers can still
avail the unflavored potato mojo.

The business will also offer

Cucumansi Shake. It is a shake made
out of cucumber
and calamansi juice. The business
noticed that three of the business
competitors are also selling shake.
However, the main difference is that
these competitors are selling shake
made out of powdered flavors like
chocolate, cookies and cream and the
like. Potaculicious decided to sell shake
out of real fruits like cucumber and
calamansi. Cucumber is relatively low in calories and good as anti-oxidant which
can prevent the accumulation of harmful free radicals and also reduced the risk
of chronic diseases. It is also good at sustaining hydration and aid to lose
weight. Meanwhile, calamansi is a potential source of vitamin C, eliminate many
of the toxins in your body, and improve your metabolism.

Potaculicious aims to provide quality, delicious, affordable, and healthy

snacks to its target customers by showcasing products that are made with all
natural ingredients.
 19

The following are the ingredients needed and the recipe for each product
offered by Potaculicious:

Potato Mojo
Ingredients:
 ¼ kg. Potato
 1piece Egg
 ¼ kg. Flour
 87.5 ml. Cooking Oil
 ¼ tsp. Magic Sarap
 ¼ tsp. Salt
 ¼ tsp. Pepper
 10 g, Barbeque Powder

Procedure:
1. Peel, clean and slice potatoes so that they are in fourths and round in
shape.
2. Mix the flour, magic sarap, salt and pepper,
3. In a separate bowl, break the egg and mix it gently.
4. Coat the potatoes in egg and flour until it fully coated.
5. Put the cooking oil in the frying pan and let it heat.
6. Deep fry the potatoes in the pan until it turns brown.
7. Serve with barbeque powder or plain potato mojo.
 20

Potato Cheese Roll

Ingredients:
 1/4 kg. Potato
 35 g. Cheese
 175ml. Cooking Oil
 ¼ tsp. Magic Sarap
 ¼ tsp. Salt
 ¼ tsp. Pepper
 50 g. Breadcrumbs

Procedure:
1. Clean and peel the potatoes.
2. Put the potatoes in the boiling water, let it simmer until it becomes soft and
easily to mash. Once it softened, take it from the water and place it in a
bowl and then mash it.
3. Mix the mashed potato, salt, pepper and seasonings.
4. Wetting your hands a bit and shape them into mini rolls.
5. Put the cheese inside the rolled potato as a feeling.
6. Dip the potato in the egg and then afterwards, roll it in some bread crumbs
and fry till golden brown.
7. Serve it hot for better taste.
 21

Cucumansi Shake

Ingredients:
 ¼ kg. Cucumber
 60 ml. Calamansi Juice
 140 ml. Evaporated Milk
 1/8kg. Sugar
 Crushed Ice

Procedure:
1. Peel the cucumber and cut it into pieces.
2. In a blender, combine cucumbers, calamansi juice, sugar, evaporated
milk, and ice. Blend to desired consistency.
3. Pour into serving glasses,
 22

CHAPTER VII
THE ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY
SYSTEM: BUSINESS COMPETETIVENESS

Strategic planning is important in organization because it gives

assessment to the business with its mission, vision, values, as well as long
terms goals and action plans to reach the success of the business.
The importance of business strategy is it helps the business proponents to
identify and foresee the state of the business for the next coming years. It also
allows the business proponents to identify what are strength, weakness,
opportunities, and threat that their business has.
Through the enterprise system, the business proponents will be maximize
the use of technology in facilitating and operating its business and management
reporting needs.
 23

CHAPTER VIII
THE FINANCIAL FORECASTS AND EXPECTED RETURNS,
RISKS AND CONTINGENCIES

This chapter of the business plan shows the financial forecast including
the financial returns, risks, and contingencies.
J4-Angle will buy the ingredients and materials needed for the operation of
the business.

Cucumansi Shake

Quantity Unit Ingredients Unit Price Unit Cost

(PHP)
1/4 kilogram Cucumber 40/kg. 10
1/32 kilogram Calamansi 150/kg. 25
140 millilitre Evaporated 14/pc. 14
Milk
1/8 kilogram Sugar 60/kg 7.50
8 ounce Paper cup 36/50pcs. 0.72
Ice 3/pc 3
Total : Php303 Php60.22

Potato Mojo

Quantity Unit Ingredients Unit Price Unit Cost

(Php.)
1/4 kilogram Potato 90/kg. 22.5
1 piece Egg 6/pc. 6
1/4 kilogram Flour 32/kg. 8
87.5 milliliter Cooking Oil 20/bottle 5
1/4 teaspoon Magic Sarap 4/pc. 4
1/4 teaspoon Salt - 1
1/4 teaspoon Pepper - 1
10 gram Barbeque 10/pc. 5
Powder
5 pieces Paper plate 12/50pcs. 0.24
Total: Php176 Php52.74
 24

Potato Cheese Roll

Quantity Unit Ingredients Unit Price Unit Cost

(PHP)
1/4 kilogram Potato 90/kg. 22.50
35 gram Cheese 15/pc. 15
Bread crumbs 11/pc. 11
175 milliliter Cooking Oil 20/bottle 10
1 piece Egg 6/pc. 6
1/4 teaspoon Magic Sarap 4/pc. 4
1/4 teaspoon Salt - 1
1/4 teaspoon Pepper - 1
7 piece Paper plate 12/50pcs. 0.24
Total: Php158 Php70.74

Product Pricing

Product Direct Cost Yield 25% 50% 100%

(PHP)
Cucumansi Shake 60.22 8 9.41 11.30 15.06
Potato Mojo 52.74 5 13.19 15.83 21.1
Potato Cheese Roll 70.74 7 12.7 15.24 20.32

Expected Sales

Expected Sales Per Day

Product Quantity Cost (PHP) Expected Sales
(PHP)
Cucumansi Shake 175 1,317.75 2,635.5
Potato Mojo 180 1,899 2,374.2
Potato Cheese Roll 210 2,133.36 2,667
Total: 5,349.86 7,676.7

Expected Sales Per Month

Product Quantity Cost (PHP) Expected Sales
(PHP)
Cucumansi Shake 4900 36,897 73,794
Potato Mojo 5040 53,172 66,477.6
Potato Cheese Roll 5880 59,734.08 74,676
Total: 14,9803.08 214,947.6
 25

Expected Sales Per Year

Product Quantity Cost (PHP) Expected Sales
(PHP)
Cucumansi Shake 58,800 442,764 885,528
Potato Mojo 60,480 638,064 797,731.2
Potato Cheese Roll 70,560 716,808.96 896,112
Total: 1,797,636.96 2,579,371.2

The following will be the forecasted financial statements of J and G Partnership:

Financial Statements
26
 27

CHAPTER IX

ENVIRONMENTAL AND REGULATORY COMPLIANCE

This chapter is the organization's adherence to our laws, the guidelines,

the regulations, and specifications that are relevant to the business processes. In
establishing the business, the business proponents ensure to obtain a business
license in the locality where the business will be established. It also needs to be
registered in the Department of Trade and Industry, as well as with the Securities
and Exchange Commission. Since it is a food business, J4-Angle requires
applying for a sanitary permit to ensure the cleanliness of the workplace, food
preparation, and processing. Sanitary permit is essential requirements to fully
start the operation of the business in the municipality together with the Mayor’s
permit. Aside from that, it must be registered with the Bureau of Internal Revenue
(BIR) and apply for the business’s taxpayer identification number (TIN) and
registration of accounts. Once the business has grown and expanded with five or
more employees, the business must be registered to the Department of Labor
and Employment.
 28

CHAPTER X

THE CAPITAL STRUCTURE AND FINANCIAL OFFERING:

RETURNS AND BENEFITS TO INVESTORS, FINANCIERS AND
BUSINESS PARTNERS

On this chapter, the capital structure and financial offering of the

Potaculicious will be discussed including the return on investment of the following
investors who contributed amounted to Php. 10,000.

Based on the financial forecast in Chapter 8, J and G Partnership will have

Php 90,000.00 initial investment and a net income of Php 65,144.52 resulting to
Php 7,238.28 expected returns to each distributor.

Investors Investment (PHP) Return of

Investment(PHP)
Eloiza Blando 10,000 17,238.28
John Christian Borromeo 10,000 17,238.28
Glory Mae Dador 10,000 17,238.28
Maverick Del Pilar 10,000 17,238.28
Jahzeel Ducante 10,000 17,238.28
Joy Pearly Galano 10,000 17,238.28
Yosef Raven Jose 10,000 17,238.28
Anne Shanen Mendoza 10,000 17,238.28
Ansherina Norca 10,000 17,238.28
Total: 90,000 155,144.25
 29

References

[Link]

[Link]

[Link]