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BJTP 3013 Assignment 1

The document outlines a study focused on the quality of bus transportation services at Universiti Utara Malaysia, highlighting its importance for the movement of students. The research aims to identify relationships between various aspects of bus services, including tangibility, reliability, and responsiveness, and their overall service quality. Key research questions explore whether positive relationships exist between these aspects and the quality of bus transportation.

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ChanWaiYin
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44 views1 page

BJTP 3013 Assignment 1

The document outlines a study focused on the quality of bus transportation services at Universiti Utara Malaysia, highlighting its importance for the movement of students. The research aims to identify relationships between various aspects of bus services, including tangibility, reliability, and responsiveness, and their overall service quality. Key research questions explore whether positive relationships exist between these aspects and the quality of bus transportation.

Uploaded by

ChanWaiYin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHAN WAI YIN 279971

Keyword of Problem Statement Research Objectives Research Questions


Observation
Public Bus is one of the vehicles of transportation To identify the Is there a positive
Transportation, on land that allows the movement of people relationships between relationship between
Campus and goods from one place to another place tangible aspect and the tangible aspect and the
Transit, during specific time period. The bus services quality of bus services quality of bus
Satisfaction, availability in transporting a large number of transportation in Universiti transportation in
Transportation people and goods in reasonable time have Utara Malaysia. Universiti Utara
Management leads to its uses as one of the important Malaysia?
transportation in any places especially in the To identify the
metropolitan and urban cities or town, high relationships between Is there a positive
institution, and also universities. reliability aspect and the relationship between
services quality of bus reliability aspect and
In Universiti Utara Malaysia, bus as our transportation in Universiti the services quality of
main transportation also are not exceptional. Utara Malaysia. bus transportation in
With populations around 18,000 students Universiti Utara
that are staying in residential colleges that To identify the Malaysia?
are located around the campus, almost all of relationships between
them travelling from one place to another responsiveness aspect and Is there a positive
place such as from their residential colleges the services quality of bus relationship between
to their classes by using bus transportation. transportation in Universiti responsiveness aspect
Utara Malaysia. and the services quality
This study intends to obtain the services of bus transportation in
quality of bus transportation in Universiti Universiti Utara
Utara Malaysia. Malaysia?

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