A

Summer Training Report

At
“Dhiraj Son’s Mega Store”

A Project Report Submitted in Partial fulfillment Of the Requirements

For The Award of the Degree Of

Bachelor of Business Administration

To
Veer Narmad South Gujarat University, Surat

Submitted by:
Honey Prakash Jain (Roll No.20, Finance)
Darshti Bhupendrabhai Umariya

Under the Guidance of:

Prof. Shailesh Pandhi

Submitted to:

AMBABA COMMERCE COLLEGE, MANIBA INSTITUTE OF BUSINESS

MANAGEMENT

& DICA-SABARGAM

(JULY-2022)

1
 DECLARATION

I, Jain Honey P. & Darshti Umariya B. hereby declare that the online summer
report entitle“ Summer Training Report ”under the guidance of Dr. Shailesh
Pandhi submitted in partial fulfillment of the requirements for the award of the
degree of Bachelor of Business Administration to Veer Narmad South Gujarat
University, Surat is my original work – research study – carried out during 1st
May, 2021 to 30th May, 2022 and not submitted for the award of any other degree
/diploma/fellowship or other similar titles or prizes to any other
institution/organization or university by any other person.

Signature

Place: Jain Honey P. (Roll no: 20, Finance)

Date: Darshti Umariya B.

AMBABA COMMERCE COLLEGE, MANIBA INSTITUTE OF BUSINESS

MANAGEMENT & DICA-SABARGAM

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 ACKNOWLEDGEMENT
Every work that one completes successfully stands on the constant support and encouragement
of people around. As a part of our summer training in 5 th semester of bachelor of business
administration, our training report is the result of support guidance and timely help of many. I
take this opportunity to express our gratitude to all of them.

I would also like to thanks Prof. Shailesh Pandhi, Prof. of AMBABA COMMERCE
COLLEGE, MANIBA INSTITUTE OF BUSSINESS MANAGEMENT& DICA-
SABARGAM, for give permission to do this report. I would also like to thanks all Asst. Prof. of
Our College or supporting and sparing them valuable time on us .

I am highly indebted to Dhiraj Sons mega Store Pvt. Ltd. For their guidance and constant
supervision as well as for providing necessary information regarding the project & also for their
support in completing the project.

Lastly, I am very thankful to all, Staff members and friends who directly or indirectly helped us
in completion of our summer training report.

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 INDEX

SR NO. TOPIC PAGE NO.

1 INDUSTRY PROFILE

2 GENERAL DETAIL 16

3 PURCHASE DEPARTMENT 25

OPERATIONAL DEPARTMENT 26

- CORE DEPARTMENT 47

- NON-CORE DEPARTMENT 68

HR DEPARTMENT 85

INVENTORY DEPARTMENT

SALES DEPARTMENT

MARKETING DEPARTMENT

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 Industry Profile
Service Industry Profile:
A Service is a form of product that consists of activities, benefits, or satisfactions offered for sale
that are essentially intangible and do not result in the ownership of anything. Philip Kotler and
Bloom define services as, “any activity or benefit that one party can offer to another that is
essentially intangible and does not result in the ownership of anything. Its production may or
may not be tied to a physical product.”
The distinct characteristics of services are intangibility, perishability, inseparability, variability,
ownership, simultaneity, quality measurement etc.
Examples of Business Services

Various example of Business Services

Retailing Courier Service Hotel Restaurant
Advertising Education Airlines Consultancy
IT Service Banking Services Medical Services R&D Services
Education Legal Services Maintenance Investment Advising
Beauty Saloon Theme Park Marketing Research Accounting & Tax

Various Business Sectors, in India is growing at a faster rate and strengthens our Indian
Economy by contributing 59.29 % to total GDP (Gross Domestic Product) (2012-2013). Post-
Independence in the financial year of 1951-1952 it was about 29.63% share to total GDP which
further accelerated by 43.91% during post liberalization period (1991-1992). Retail Industry
accounts for 14 – 15 % GDP for Indian Economy and estimated to be US$ 500 billion and is
expected to rise about US$ 2500 billion in 2016. Overall different Service Sectors in India
generates employment and create stability in the market as well as in global economy.

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India’s Service Sector shaping business through Retail Industry
Introduction to Retail Sector in India

Among top five fastest growing markets globally Indian Retail Sector is one of them and it is
expected to touch $637 billon, by the year of 2015. Retailing by its very nature, is a dynamic
industry. Lots of developments have been observed in this industry from unorganized to organize
section. Updated technology is utilized for further more innovation in order to tap the untapped
prospect buyers with the assistance of various advertising and promotional strategies. According
to Philip Kotler: “Retailing includes all activities involved in selling goods or services to the
Rachna S. Singh / Procedia Economics and Finance 11 ( 2014 ) 314 – 322 319 final consumers
for personal, non-business use”. A retailer or retail store is any business enterprise whose sale
volume comes primarily from retailing. By contributing 14 to 15 percent of the GDP, it is
estimated to be worth around US$ 500 billion currently. India offers immense scope of growth
and opportunities in this arena. The retail sector has recently experienced dramatic technological
changes and substantial growth. For example, information technology (IT), such as point-of-sale
systems and electronic business transactions, enables retail stores to manage inventory more
efficiently. Indian retail industry has expanded by 10.6 per cent between 2010 and 2012 and is
expected to increase to US$ 750- 850 billion by 2015. Food and Grocery is the largest category
within the retail sector with 60 per cent share followed by Apparel (8%) and Mobile & Telecom
segment (6%). In total retail market 8% constitutes to the organized sector which is growing
much faster than traditional retail market (92% for unorganized sector). It is estimated by various
sources that organized retail counter for 20% by the year 2020 driven by the emergence of
shopping centers and malls and a middle class of close to 300 million and whose numbers are
growing at nearly 2 percent a year.

Segments of Retailing and scope of opportunities

 Food and Grocery retail: The food market in India is largely unorganized. The
expenditure on food products by Indian households is the highest in the world. With rapid

6
 urbanization and consumerism, there exists huge untapped potential which needs to be
explored

 Apparel: Demand for stitched garments and western outfits is increasing at the rate of
40% to 45%. Factors critical to the success of this segment are easy availability and
affordability of fashionable garments along with value-added benefits.

 Beauty and Wellness: Pharmacy retailing in India is largely occupied by a local

pharmacist. However new chemist stores like 98.3 are emerging which offer drugs, health
and beauty care products.

 Consumer durable: The market for consumer durable is the US $6.5 billion and is
expected to grow at the rate of 18%.

 Furniture and furnishings: There has been a new trend evident in the market wherein
the modern retailers are setting up home furnishings sections in hypermarkets and
specialty stores. This segment faces tough competition from local retailers

Online Retailing
as online shopping has gained popularity amongst a large number of people especially
youngsters, online retailers are flourishing as an important sales medium for various consumer
brands. Everything ranging from apparel to accessories for all age groups is available online
these days. Brands like PUMA, NIKE etc. have recorded huge increments in their online sales in
2012. .Nike, a footwear brand, has its associations only with online
retailers such as Myntra and Jabong. And it has recently launched its new variety of cricket gear
on Jabong. These online retailers help such brands widen their visibility and make them easily
accessible to buyers.

Retail market size across India from 2014 to 2021:

Financial Year Value (In billion USD)

2014 534

2016 641

2017 795

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 Financial Year Value (In billion USD)

2018 850

2020 883

2021 1200

India’s Top retailers:

Retail Group Outlet name

Future Group Pantaloons

Brand factory

E-zone

Fashion Station

REI Agro Ltd. 6Ten

FabIndia Textile, Apparel, home furniture and jewellery 

RPG Group CEAT Tyres

Zensar technologies

KEC International Ltd.

TATA Group Westside

Tanishq

Titan

Skinn

Reliance Retail Reliance trends

Reliance mart

Reliance footprint

Reliance jewellery

K Raheja Corp. group Shoppers Stop

Crossword

Aditya Birla Group Louis Phillip

Gitanjali Jewellery stores

Watches

8
Retail Group Outlet name

Apparel

Chain stores

General Information

Dhiraj Sons Megastore

Hunny Park, Opp. CNG Pump, N.H. No. 48, Kadodara, Gujarat-394327

Other Branches

Dhiraj Sons Megastore

Near Chowpati, Athwa Gate, Surat, Gujarat-395001

Dhiraj Sons Megastore

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 4RGJ+M66, Vadod, Bhestan, Surat, Gujarat 394221

Year of Establishment
Dhiraj Sons Mega Store Was Established in 1984.

History of Dhiraj Sons

Dhiraj Sons is a well-known name in the retail industry that runs supermarkets, department
stores, a toy shop, a card shop and an exclusive stationary shop. Three generations and the bond
remain strong in the family with each brother, though cousins, being uniform in their goal – to
expand the scale and reach of their stores across the city and outside too.

Late Dhirajlal Modi ensured that his store, Athwa General Stores, scored above the others in
terms of the goods he stocked, which included niche items like baked beans and dips and
ketchup. His sons – Rajnikant, Praful and Bipin who took on the mantle to expand the re-brand
their store to Dhiraj Sons – beautifully carried on the zeal that he had for his business. The year
was 1984. Operating from a bigger store that was spread across 1500 sq. ft, they converted that
into a supermarket and also included a department store.

Founder & Promoter of Company

The Founder of Dhiraj Sons Mega Store Was Dhiraj Bhai Modi Which was expanded & Re-
Brand by his four sons: Rajnikant, Praful and Bipin.

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Dhiraj Sons Megastore Private Limited Directors
RAJNIKANT DHIRAJLAL MODI

DIN: 00255937

APPOINTMENT DATE: 12 Apr, 2002

BIPIN DHIRAJLAL MODI

DIN: 00256552

APPOINTMENT DATE: 07 May, 2002

PRAFUL DHIRAJLAL MODI

DIN: 00256697

APPOINTMENT DATE: 07 May, 2002

DENISH BIPINCHANDRA MODI

DIN: 00256883

APPOINTMENT DATE: 07 May, 2002

CHIRAG BIPINCHANDRA MODI

DIN: 00344274

APPOINTMENT DATE: 07 May, 2002

Vision Statement

 To expand the scale and reach of their stores across the city and outside too.

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Mission Statement

 To Ensure Customer Get Good Quality Food at Reasonable rate.

12
Organizational Structure of Dhiraj Sons Megastore

Owner

Aerial
Manager

Purchase HR Sales
Manager Manager Manager

Store
Manager

Godown Non-Core Core

Head Head Head

Officer Officer Officer

Sales
Assistant

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Specific Detail:
Dhiraj Sons Megastore Private Limited is a Non-govt company, incorporated on 06 Jul, 1983. It's
a private unlisted company and is classified as ‘company limited by shares
'.

Company's authorized capital stands at Rs 100.0 lakhs and has 35.0% paid-up capital which is Rs
35.0 lakhs. Dhiraj Sons Megastore Private Limited last annual general meet (AGM) happened on

14
29 Sep, 2017. The company last updated its financials on 31 Mar, 2017 as per Ministry of
Corporate Affairs (MCA)

Dhiraj Sons Megastore Private Limited is majorly in trading business from last 39 years and
currently, company operations are active. Current board members & directors are RAJNIKANT
DHIRAJLAL MODI, BIPIN DHIRAJLAL MODI, PRAFUL DHIRAJLAL MODI, DENISH
BIPINCHANDRA MODI and CHIRAG, BIPINCHANDRA MODI .

Company is registered in Ahmedabad (Gujarat) Registrar Office. Dhiraj Sons Megastore Private
Limited registered address is A 1-4, KESHAV NAGAR, I FLOOR SOCIETY, OPP. PRIMARY
SCHOOL, UMRA GAAM, UMRA. SURAT GJ 395007 IN.

Dhiraj Sons Megastore Private Limited Details

CIN U52190GJ1983PTC006335

Date of Incorporation 06 Jul, 1983

Status Active

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Company Category Company limited by Shares

Company Sub-category Non-govt company

Company Class Private

Business Activity Trading

Authorized Capital 100.0 lakhs

Paid-up Capital 35.0 lakhs

Paid-up Capital % 35.0

Registrar Office City Ahmedabad

Registered State Gujarat

Registration Number 6335

Registration Date 06 Jul, 1983

Listing Status Unlisted

AGM last held on 29 Sep, 2017

Balance Sheet last updated on 31 Mar, 2017

Purchase Department
The purchasing department of a company is responsible for procuring the goods, raw materials &
services required to operate the organization effectively.

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Now, every organization has its specific needs when it comes to the sourcing and procurement of
equipment, raw materials, and services. These needs define the purchasing process and how its
purchasing department functions.

Based on these needs, an organization sets the purchasing department’s responsibilities and
streamlines its procurement plans to guard against demand-supply hurdles.

Purchase Procedure

Mainly there are two ways used for purchasing any variety of product.

Bottom to Top Level:

Here staff member Inform to Their Departmental Officer, that they need such product. Officer
Inform to the purchase Department for Fulfilling the stock needs.

Top to Bottom Level:

Here, Vender Visit Purchase Department & Show Their product To the Purchase Manager. If
Manager Agree to Purchase the Product it sent to the All Branches.

Purchase Procedure from Bottom to Top Level:

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 Identifying needs

Staff Member will inform to The Departmental Officer

Departmental Officer will inform to The Purchase Department.

The variable costs in production setup include the personnel costs in

changing over production, as well as the consumable material used in the
teardown and setup. The longer the production tear down and setup takes,
the higher the
Sourcing For variable costs.
the Supplier

Purchase Manager Made PO

PO Sent to the Supplier

Supplier Sent Goods & Invoice As Per PO.

Receiver Cross-Check Goods & Invoice as Per PO.

Inventory of Goods in System.

Purchase Procedure from Top to Bottom Level: -

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 Vendor Visit to the Store Meet Purchase Manager

Present catalogue to the manager

Overall Evaluation

Price Analysis

Order of Sample

Evaluation of Quality and Reliability.

Approval

Manager Made PO.

Vender Sent Goods as Per PO.

Receivers Cross-Check Invoice & Goods as Per PO.

Inventory of Goods in the System.

Purchasing Lead Time

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The Average Purchasing Lead Time is 3-4 Days.

Ordering Cost:
Ordering costs are the expenses your company incurs to purchase and receive the products it
stocks in its inventory. These ordering costs can include shipping fees, unexpected transportation
costs, inspection fees and other expenses necessary to acquire inventory products.

Carrying Cost:
Carrying costs are the various costs a business pays for holding inventory in stock. Examples of
carrying costs include warehouse storage fees, taxes, insurance, employee costs, and opportunity
costs

When a business is looking at its overall costs, it should examine the carrying costs of
holding inventory against the cost of ordering material from vendors. It is clear that order costs
are very high if a small number of items are ordered, while carrying costs are much lower when
the inventory in the warehouse is very low.

By Examine Ordering Cost and Carrying Cost Purchase Manager Buy Stock for Whole
Branches, which result low Cost.

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General Informations:

 Fulfilling the Stock Requirement

 Identify reliable Supplier
 Price negotiation
 Product Testing and Quality Control
 Managing Budget and Payment
 Comparison Delivery term
 Establishing order Quantities
 Made PO.

List of Suppliers:

1. Shreeji Agency (HUL)

2. Matra Aahar – Bakery Prodoct
3. Nilesh Trader – Oil
4. Super King - Pulses
5. Gayatri Trader – Dry Fruit
6. Om Trader - Pulses
7. Sunrise Trader- Lijat Papad
8. Mahavir Sales Agency- Plastic
9. Aarihant Trader- Rice
10. Agarwal Thanda- Cold Drink
11.
12. Maa Krupa Sales Agency- Nestle Product

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Re-Ordering Time
FMCG product-every week.

Dairy product –3-4 Days

Non-Food – whenever is needed

Seasonal Product- Every Season

Specific Detail

 Every Day Officer Need to update stock Report to the Purchase Department.
 Purchase Department has each and every detail of stock.
 Purchase Manager Visit Store every week.
 Cross-check payment With Supplier
 Purchase Manager do Floor-Walk with officer and check that every stock is Available or
Not.

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 Operational Department

CORE DEPARTMENT: -

 In this Department, FMCG Goods are kept.

 Fast-moving consumer goods (FMCG) are cheaper products that sell quickly
 FMCG Goods (Milk, Cold Drink, Ketchup, Wafer, Maggie, Perfume, Oil, Foods Grain,
Masala, Biscuit, etc.)
 Here Two Department are Include Grocery & FMCG.

 There Are 20 No. Of employee Work in Core Department under Departmental Officer.
 Whole Department Manage by Officer Under the Guidance of Store Manager.
 Here 6 Promoter are work which manage Their Own Company Goods.
 Every Months firm gave No. Of sales Target to the Officer.

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Work Assign to Officer

 Managing Core Department.

 Regular Display of Product.
 Regular Floor-Walk with Store Manager.
 Regular Report Upload.
 Make Staff Member Roaster.
 Update Stock Requirements to Purchase Department.
 Prepare Staff Member Checklist.
 Gave Training and Knowledge about Store.
 Meeting With Staff.

 Complete every Month Target.

Work Assign to Staff Member

 Regularly Complete the Report.

 Regularly Clean the Rack.
 Stuffing the Stuff in FIFO method.
 Daily Completing their Checklist.
 Help Other’s After Completing their Assign Works.
 Submitting Report to the Officer.

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Categories: -

Farshan/Sweet/Chikki Bakery & Biscuit

Party Zone Personal Care
Pooja Item Sanitary Napkin/Diaper
Shaving Product Stationery
Tea & Coffee Cosmetic
Bath Soap/Hand wash/Sanitizer Healthy/Baby Food
Cold Drink /Juice/Water/Syrup Baby Product
Chocolate/Confectionery Fast Food/Instant Mix/Ready to Cook/Eat
Cleaning Material Papad/Frymus/Pickel
Jam /Jelly/Ketchup Dental Care
Food Grain Oil/ Ghee/Vanaspati
Salt /Sugar Talcum/Perfume/Deo
Upvas Washing Aid/Fabric Care
Hair Care Insecticides/Mosquito Repellent
Masala/Spices Medicated
Dry Fruit Cutlery
Dairy Frozen

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26
Non-Core Department: -

 In this Department, FMCD Goods are kept.

 Fast-moving durable goods (FMCD) are cheaper products that sell quickly and have
long time of shelf live
 FMGD Goods (Towel, Bedsheet, Steel, Stationary, Plastic, etc.)
 Here 8 No. Of Employee & 3 Officers work in this Department.
 Here, 1 Other Seller has their Stall which Pay Rent to DhrajSons.
 This Department Managed by the Officers & Owner.
 Every Month Firm Gave No. Of Sales Target to their Officers.

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Work Assign to Officer

 Managing Non-Core Department.

 Regular Display of Product.
 Regular Floor-Walk with Store Manager.
 Regular Report Upload.
 Make Staff Member Roaster.
 Update Stock Requirements
 Prepare Staff Member Checklist.
 Gave Training and Knowledge about Store.
 Meeting With Staff.
 Complete every Month Target.

Work Assign to Staff Member

 Regularly Complete the Report.

 Regularly Clean the Rack.
 Stuffing the Stuff in FIFO method.
 Daily Completing their Checklist.
 Help Other’s After Completing their Assign Works.
 Submitting Report to the Officer.

Categories: -

Steel Girl’s Garment

Plastic Boy’s Garment
Thermo ware Men’s Garment
Plastic Women’s Garment
Cutlery Footwear
Cookware School time
House Furnishing Rainy Wear
Winter Wear

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Types of Report

 Lot Pos Report

 Top 200 report
 No-Sale Report
 Double Rate Report
 No Margin Report
 Packing Report
 PI Report

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 Human Resources Department (HRD)
Recruitment Procedure: -
Recruitment is the process of finding, screening, hiring and eventually onboarding qualified
job candidates.

30
Selection Process: -
The selection process can be defined as the process of selection and shortlisting of the right
candidates with the necessary qualifications and skill set to fill the vacancies in an
organization.

No. Of Employee

 There are 70-80 No. of Employee work in Dhiraj Mega Store.

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Attendances Maintenance

 It is mandatory for all the Employees to Punch While Coming to Store or Going for
Home.
 Employee should write their Arrival or departure time in Attendance Register.
 All the employee does punch four times a day.
1. Arrival Time
2. Departure Time
3. Before Lunch-Break
4. After Lunch-Break

 Essl Brand Punching Machine is Use for Attendance.

Training Given

 Training was given by old Employee to new employee.

 Training Period of employee was 15 days.

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  Advance training was given at Main Branch.

Fringe Benefits Provided:

 PF is provided, after completing 3 months of Job.

 Whole PF money was given by a company.

Leave Rules:

 Leave Fulfill Leave Application form.

 Inform to the Departmental Officer before 2-3 Days.
 After Completing 8 months of job, employee get Paid Leave of 21 Days.
 Employee also get Half day.
 For Emergency Leave, Employee should Leave a message or Call to their Department
Officer.

Promotion –Transfer Rules

Developing effective incentives for employee initiative and ambition is of major concern
to the Company. One of the most successful ways for departments to obtain skilled and
experienced employees is to encourage advancement opportunities through transfers and
promotions. When they meet all qualifications prescribed for the new position, Dhiraj
son’s employees are encouraged to apply for job vacancies which would result in a
promotion or transfer.

Transfer or promotion within a department or from one department to another may be

made. Careful consideration should be given to the benefits which can be derived for both
the employee and the Company.

Definitions

 Promotion is defined as the movement of an employee from one position to another

position of a higher pay grade or salary.
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  Transfer is defined as the movement of an employee from one position to another
position at the same pay grade level or similar salary.

Requirements

 The employee must have the qualifications specified in the position specifications
for the new position.

Promotion and Transfer Procedures

1. Within a Department

 Promotions and transfers within a department may be effected if the employee

meets all of the designated requirements for the vacant position. Approval to fill
the vacancy must be obtained by the department before transfers or promotions can
be initiated. The transfer or promotion may be effected without advertising the
vacant position.

 Requests to transfer employees within a department should be made to the

department chair or administrative director by the supervisor. The department chair
or administrative director shall initiate such transfers by completing and forwarding
the Notice of Personnel Action Form through the proper channels.

Between Departments

 Requests for transfer or promotion may be initiated by department chairs or

administrative directors but must be coordinated through Human Resources when
two departments are involved.

When Initiated by the Employee

 An employee may seek a promotion or transfer by applying through Human

Resources for any posted position vacancy which meets his/her qualifications.

34
  The employee may contact Human Resources to discuss promotion and transfer
possibilities at any time.

Notification to Supervisor

 In the overall interest of a satisfactory employment relationship, it is recommended

that an employee initially discuss his/her interest in transfer with the current
supervisor. Such discussions allow the employee the opportunity to communicate
his/her career goals and/or provide the supervisor reasonable time to assess the
possible transfer in light of the needs of the department and the needs of the
employee.

 In any event, it shall be the responsibility of the employee to arrange with the
present supervisor for the time needed, if any, for interviews during work hours.
Such reasonable time off the job shall not be charged to the employee's leave
balances. Such time shall not be arbitrarily withheld.

Administrative Procedures

 When an employee is transferred or promoted into another department, the current

department and the new department must mutually determine the effective date of
the transfer.

 A Notice of Personnel Action Form must be submitted and approved for every
employee transferred or promoted. Such form must be submitted far enough in
advance (normally one week) to allow time for the final approval prior to the
effective date of action.

 When the transfer or promotion is to another department, the new department must
initiate the Notice of Personnel Action Form and obtain the signature of the
department chair or administrative director of the old department. The Notice of

35
 Personnel Action Form should then be forwarded through the appropriate channels
of the new department to Human Resources.

HR Policy

HR policies of companies can be defined as a collection of the company’s policies that lay down
a strategy for developing, communicating, and enforcing a set of practices that reflect the
company’s standards of acceptable behavior.

HR policies of a company define the process through which an employer and

employee(s) together can achieve the company’s goals. The HR policies for a company must be
drafted in accordance with the company’s objectives and work ethics, with the assistance of an
employment and labor lawyer.

Here are Some HR Policy Follow by Dhiraj Son’s Megastore

 Working Hour – Working Hour of Every Employee is 10 Hours. For Overtime, Company
Pay Their Overtime Amount which was decided with employee. For Time-less, Amount
will also deducted.
 Code of Conduct – Employee should wear Formal dress Code. For Women, Tie their
Hair in Bun with hair net. Bold Jewellery is not allowed. Trimmed Nail is compulsory.
Wear Formal Shoes.
 Leave Policy – Every employee Get one Holiday in Every Week as per Their Roaster. If
any need Leave they should inform their Departmental Officer before 2-3 Days. Half Day
Also available for the employee. For emergency leave employee should leave a message
or Call to their Officer. After 8 months Employee get 21 days Paid leave.
 Interpersonal Relationships – Employee Should Follow every Instruction of their Officer
(Work Related). Misbehave With any Officer or Employee don’t get tolerate by the
company.
36
  Employee Provident Fund- After 3 months of Job, employee is Liable for their PF. Every
Month 500 Rupees is Transfer in employee PF Account. The Whole amount is Paid by
Company, it’s doesn’t Deducted from Employee salary. While Getting Retired or Resign
full Amount is paid to the employee after 3 months.
 Performance Management & Appraisal - Every New Employee Get Compulsory 15 Days
Training. If Any Advance Training is needed in future, employee need to take that
training.
 Grievance Redressal - Complaints from employees regarding job harassment, employee
discourse or other issues faced by an employee during his course of employment will
treated as per Government Rule or Complain should be file In Police Station.

Grievance Handling Procedure

A grievance procedure is a formal way for an employee to raise a problem or complaint to
their employer.

37
38
 Godown & GRN Department

Definition: Inventory management is an approach for keeping track of the flow of inventory. It
starts right from the procurement of goods and its warehousing and continues to the outflow of
the raw material or stock to reach the manufacturing units or to the market, respectively. The
process can be carried out manually or by using an automated system.

When the goods arrive at the premises, inventory management ensures receiving, counting,
sorting, arrangement, storage and maintenance of these items, i.e. stock, raw material,
components, tools, etc., efficiently.

To see how this whole system functions, we should first understand the flow of inventory in an
organization. The same has been represented in the following diagram:

39
 Received Goods

Inspection

Inventory Of Goods

Store In Warehouse

Distribute for sale

Here, the goods which are stored in the warehouse can be utilized in the following ways:

 Direct distribution in the Store.

There are many inventory management techniques available for organizations to choose from.
Some of the most common ones are EOQ (economic order quantity), ABC analysis, just-in-time
management, LIFO (last in last out) and FIFO (first in first out).

 In Dhiraj Sons, FIFO Method is used.

40
Inventory Management Objectives
Inventory management is performed to simplify the operational activities. Some of the primary
objectives for which it is carried out are as follows:

 Preventing Dead Stock or Perishability: With an optimal inventory level, the

chances of wastage in the form of goods spoilage or dead stock.
 Optimizing Storage Cost: It reduces the chances of maintaining excessive stock,
even the requirements are pre-determined, which ultimately cuts done the unnecessary
warehousing costs.
 Maintaining Sufficient Stock: Now, the production department need not worry
about the shortage of raw material or goods because of its constant supply.
 Enhancing Cash Flow: Inventory has a significant impact on the cash flow of the
company. With effective inventory management, the organization can ensure sufficient
liquid cash to enhance its operational efficiency.

41
  Reducing the Inventories’ Cost Value: When there is a constant purchase of
goods or stock, the organization can ask for discounts and other benefits to decrease the
purchase price.

Types of Inventory Management

While installing an inventory management system, the organization has to consider the various
aspects like cost, budget, utility and accessibility. However, it can be classified into the following
types:

Bar-code Inventory Management

The barcode system is its automated and simplified version. The management can find out the
stock remaining with just one click on a computer device. The scanned barcodes enable the
software to maintain a track of all the purchases and the flow of inventory.

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Continuous Inventory Management

It links the barcode and radio frequency identification with the accounting inventory system,
inventory received, and point of sales systems along with the production system, to trace the path
of inventory movement. It is mostly beneficial for accounting purpose. This is also termed as
perpetual inventory management.

Periodic Inventory Management

It is a manual process, which is used for determining the closing inventory value, for putting it
up in the ledger at the end of a financial year. Depending on the organizational need, it can also
be analyzed quarterly. However, it is a time-consuming way, since the inventory has to be
physically counted.
Importance of Inventory Management

The evolving technology and changing consumer preference have significantly brought forward
the need for a robust inventory management system. Given below are some of the most
prominent reason for which it is considered beneficial for every business entity:

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Enables Enterprise Resource Planning (ERP)

The ERP software accommodates and links the different business operations. These are
inventory procurement, warehousing, production, human resource, finance, marketing and sales
to one another. In this process, inventory management contributes its part of providing the
necessary data.

Proper Warehouse Management

The barcode system, LIFO and FIFO techniques provide a clear picture of the past and present
inventory available with the company to optimize the warehousing functions.

Efficient Inventory Valuation

It provides for proper evaluation of the different types of inventory, i.e., stock in hand, opening
and closing stocks, raw material, finished goods, etc. This data is also used to prepare the cost
sheet.

Supports Supply Chain Management

Being a segment of supply chain management, it is responsible for streamlining all the
warehousing operations and flow of raw material or stock.

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 Sales Department

A sales department is the direct link between a company’s product or service and its
customers. However, a well-trained sales department does more than making sales. Your
sales staff builds relationships with your customers. Further, a quality salesperson helps
identify a customer’s unique needs and makes sure that those needs are met. Since
salespeople have direct contact with your customers on an ongoing basis, they become
privy to personal information that helps make sales interactions smoother and friendlier. A
highly trained sales professional tailors sales pitches to the individual customer and learns
the ins and outs of their needs.
A sales department promotes the growth of your business as well as customer retention. A
quality salesperson builds an ongoing, long-term relationship with your customers. The
importance of personal relationships in business can’t be understated. A personal
connection makes customers feel valued and encourages them to remain loyal to your
company. Plus, a happy customer will recommend your brand to others.

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 Objective of Sales Department
A sales department has several objectives, aside from just making sales. Since your sales
department is often the link between your customers and the product or service your
company offers, there are other necessary functions a sales department must meet:

 Converting sales: Of course, a sales department’s main objective is to make sales. However,
they must also do so efficiently and as inexpensively as possible. It is not enough to collect
credit card information and process an order. A sales department is always concerned with
improving its conversion rate. A conversion rate is the percentage of customers who complete
a sale. So if your sales team speaks to 100 potential customers per day and 20 of those
conversations result in a sale, then your team has a 20 percent conversion rate. A well-oiled
sales department is always looking for ways to improve its conversion rate. A better
conversion means the business spends less money converting each customer, resulting in
higher profits.
 Customer retention: Your sales team is responsible for retaining customers, a monumentally
important task. It costs a business five- to-25 times more money to attract new customers than
it does to keep existing customers. Research further shows that upping your customer retention
rate by only 5 percent can result in increased profits of 25-to-95 percent for your business. It
makes sense always to keep your customers happy. This is where your sales team comes in. As
the direct point-of-contact for your business, your sales department is building valuable
relationships with customers. A sales team that follows up with customers and makes sure they
are happy with the product or service you are providing is crucial. Most customers who take
their business elsewhere do so quietly, without informing anyone. So one objective of a sales
staff is to make sure customers remain happy and continue to do business with your company.
 Business growth: The sales department is one of the most critical sectors of business for
growth. Through relationship-building and keeping customers happy, word-of-mouth
recommendations increase. Plus, satisfied customers are usually willing to leave positive
reviews for your company online. Reviews are critically  important in doing business these
days. Prospective clients want to see that you have made other customers happy, and are all too

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willing to go to your competitors if there is no evidence that you're doing so. This is why your
sales team can help you grow your business. Through outstanding customer service, your
customers become loyal and sing your praises to others, bringing in new business. What’s
more, a quality sales staff will always be searching for new client leads, further growing your
business

The Different Roles of a Sales Department

The responsibilities of a sales department are varied. Thus, a sales department is often split up
into multiple roles, each with their unique functions:

 Sales Development Representative: Also called business development representatives,

a sales development representative is responsible for step one of the sales process:
researching, identifying and contacting leads. This person is often a cold caller or the
team member who makes the first contact with a prospective client. Once the customer
lead has been identified as a “qualifying lead” (one likely to result in a sale), a sales
development representative passes that lead to a higher-level sales representative.
 Account Executive: The account executive is responsible for bringing in new business
and making sales, filling the traditional salesperson role. This person must be a closer
since the success of the deal ultimately falls on their shoulders. Account executives
create presentations, run demonstrations, write proposals, identify any obstacles to the
purchase process, negotiate terms with clients and finally, make the sale.
 Sales Specialist: A sales specialist has in-depth knowledge of the product and the
industry. This is the person you want handling complicated issues or difficult customer
questions. A sales specialist is also adept at doing product demonstrations and client
proposals. In a sales department, this specialist takes on any complex sales or advanced
challenges that come up for the rest of the team.
 Customer Success Representative: A customer success representative is responsible
for following up and renewing sales with customers who have already made purchases.
This role is crucial for customer retention and ensuring your business isn’t leaving
money on the table. A customer success representative keeps your best customers
happy and finds new ways to further the relationship, thus increasing your profits.

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 Sales Manager: The sales manager is the leader of the team, and responsible for
making sure the team is meeting their responsibilities and hitting their goals. This
person is charged with steering the ship as well as measuring and improving out comes.
A great sales manager is the person who guides your salespeople and is responsible for:
 Setting sales goals and quotas
 Motivating and mentoring the team
 Creating sales plans and workflows
 Hiring and onboarding new hires
 Organizing sales training programs
 CRM and pipeline management
 Ensuring coordination with the sales enablement and marketing teams
 Overall team management

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 Marketing Department
List of Products & Services

Farshan/Sweet/Chikki Bakery & Biscuit

Party Zone Personal Care
Pooja Item Sanitary Napkin/Diaper
Shaving Product Stationery
Tea & Coffee Cosmetic
Bath Soap/Hand wash/Sanitizer Healthy/Baby Food
Cold Drink /Juice/Water/Syrup Baby Product
Chocolate/Confectionery Steel
Cleaning Material Papad/Frymus/Pickel
Jam /Jelly/Ketchup Dental Care
Food Grain Oil/ Ghee/Vanaspati
Salt /Sugar Talcum/Perfume/Deo
Upvas Washing Aid/Fabric Care
Hair Care Insecticides/Mosquito Repellent
Masala/Spices Medicated
Dry Fruit Cutlery
Dairy Frozen Garment
Fast Food/Instant Mix/Ready to Cook/Eat
Plastic
Thermo ware
Plastic
Cutlery
Cookware
House Furnishing
Foot ware

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Marketing Strategies

Offer additional facilities to customers in a departmental store

 Offering free discount , sourced from different brands

 Giving away customer loyalty discount coupons for their next purchase
 Keeping sufficient staff to attend to the customer’s needs
 Having proper parking facility with assistance
 Maintaining neat and clean surroundings

Special sales promotion tactics like coupons and discounts

 Buy one get one free offer

 Free gift hampers on purchase above a certain amount
 Extra reward points on purchase

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  Stock clearance sales
 Discount on next purchase
 Offering a free product
Target the online customers

 Ask customers to leave a review on your social channels, or simply tag your departmental
store page on their profiles, along with a photo of a product purchased from your store.

Engage with the customers of your departmental store

 Build an emotional connection

 Treat the customer as a part of the team
 Host events and contests
 Raise personalized communications to the customers

Make the facilities provided to the customers smoother

Here are two important software, required to develop departmental marketing system:

 Receipt printer: Say bye-bye to paper receipts and adopt the new technology of
computerized receipt printers. Using computerized system will reduce the chances of
errors and will also complete the work faster.
 Digital inventory tracker: Handling a departmental store means shouldering a lot of
responsibilities. In this cumbersome process, the person in charge might forget to check
the inventory of the store. So to keep a regular record about the inventory, departmental
stores should invest in the technology of digital inventory tracker. This tracker will give
updates about the stock on a daily basis.

 Location-based advertisement

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  In departmental stores, there exists a lot of competition. Sales and advertising go hand in
hand, the person in business must take the advertisement factor very seriously for a
sustainable growth of the departmental store. Strong advertising capability is required to
trap the customers. The best medium for advertising is the local/ regional newspapers,
Hoardings and banners also invite the attention of the people. It is one of the best
marketing strategies for departmental stores.

Major Competitors

1. D Mart
2. Star Hyper
3. Metro Cash & Carry India Pvt Ltd
4. Reliance Fresh
5. MD MART
6. A V Sons
7. HASTEE MART
8. Padela Super Store
9. Big Bazzar

Promotion Tools Used for Advertising

1. Pamphlet: Pamphlet advertising have been used by many individuals and companies for
product promotion. Pamphlet also called leaflets, flyers

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2. Social Media: Social media advertising is a type of digital marketing that utilizes social
networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target
audience.

FaceBook Instagram
DhirajSons Megastore dhirajsons_the_megastore

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3. Banner:

4. Radio Advertising: Radio advertising is buying commercials to promote products or

services. Advertisers pay commercial radio stations for airtime and, in exchange, the

radio station broadcasts the advertiser's commercial to its listening audience.

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5. Mouth Publicity: A form of promotion in which satisfied customers tell other people
how much they like a business, product or service

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