SWOT Analysis
STRENGTH WEAKNESSES
Having a beneficial relationship Limited knowledge of the area
between the stakeholders and The initiative relies heavily on rote
government authorities. memorization and memorizing
facts and figures.
Professional leaders and elevated
members. While this is certainly a part of
financial literacy, it does not
This initiative has a strong team of
promote critical thinking or
supporters, including financial
analysis.
experts and educators.
The materials used in the initiative
It is focused on teaching about often need to be more engaging
financial literacy and responsible and engaging.
money management. The evaluation methods are not
The initiative has a clear goal and particularly effective in gauging
plan for achieving it. whether students have learned
It also has the support of financial anything from the initiative. Simply
institutions and other testing students on their
organizations. Similar initiatives knowledge of financial terms does
have already had some success, not show whether they can apply
with thousands of students that knowledge in real-world
participating in its first year. situations.
OPPORTUNITIES THREATS
create opportunities to open small security concerns
businesses emerging competitors
desire of the residents to use their The initiative may not garner
money wisely. enough support from schools and
Expand the reach by partnering teachers.
with more organizations or The initiative's content may be too
institutions or increasing its complex for some students,
publicity and marketing efforts. leading to low engagement and
Teaching young people about comprehension rates.
financial literacy and responsible The initiative may face competition
money management can help from other education initiatives or
them make sound decisions with programs that cover similar topics.
their money throughout their lives. Budgetary constraints could limit
(This can improve financial stability the resources available to the
and security for individuals, initiative, hindering its ability to
families, and communities.) achieve its objectives.
Potential to empower young There could be pushback from
people to take control of their businesses or institutions who
finances and make positive don't want to support something
changes in their lives and the that could harm their bottom line.
world around them.
To offer more resources and
materials on financial literacy so
people can learn differently.