Bst plan

Item selected chocolate

Usp – organic , natural ,caffeine free, made
with stevia sugar,
References
https://www.freeswotanalysis.com/
https://www.goodto.com/wellbeing
https://www.webmd.com/
https://www.mbaskool.com/

Healthiest chocolate bars:

Milky Way

100 Grand

Curley Wurly

Kinder Bueno

Milky Bar

Whilst picking up a standard size chocolate bar at lunch or as an evening snack might not be as healthy
as opting for a piece of fruit, when we fancy a treat there are still some healthy choices we could be
making. Especially when you consider that the difference in calories between our worst chocolate bar
and our best chocolate bar is a staggering 151 calories - that's the same as a slimline ham sandwich!

You could almost have a bag of Maltesers and the healthiest chocolate bar combined before hitting that
calorie total, and let's be honest with ourselves here - who on earth would say no to more chocolate?
Unhealthiest chocolate bars:

Whispa Gold

Toberlone

Twix

Lion Bar

Yorkie

We've rated some of the nation's favourite chocolatey treats from low calorie chocolate to high, plus
counted them down in terms of fat and other factors that contribute to the nutritional information,
ordering them from the worst to the best. Which one will come out on top?

And if the results shock you, be sure to check out the best and the worst biscuits(opens in new tab) for
your next 3pm tea break and the best and worst cereals(opens in new tab) before your next food shop.

Nutrition Information
Eating dark chocolate offers you a good mix of minerals, including:

 Magnesium
 Zinc
 Iron
 Phosphorus
 Copper

One-quarter cup of dark chocolate, about 1.5 oz or 2 large squares, contains:

 142 calories
 2 grams of protein
 10 grams of fat
 15 grams of carbohydrates
 3 grams of fiber
 11 grams of sugar
 0 milligrams of cholesterol
 0 milligrams of sodium

Potential Health Benefits of Chocolate

One fact is clear for chocolate: the purer and darker the chocolate, the greater your health
benefits. Raw chocolate or minimally processed dark chocolate high in cocoa solids is healthier
than milk chocolate and white chocolate. Dark chocolate has anywhere from 50 to 90 percent
cocoa solids, while milk chocolate is typically 10 to 30 percent. White chocolate is pure cocoa
butter and doesn't offer you any health benefits.

There's a lot going on in chocolate. Raw cacao nibs are crushed pieces of dried cacao beans, and
when you grind them up you get cocoa paste, also called cocoa liquor. Cocoa solids are what you
have once you remove the cocoa fat, or cocoa butter, from cocoa paste. When you dry cocoa
solids, you get cocoa powder

Hershey is most famous and renowned chocolate manufacturing company in North America.
Before 2005 this company was also known as Hershey Foods Corporation. The original home of
Hershey chocolate in Pennsylvania where headquarter of company is also located. Hershey was
established in 1894 by Milton S. Hershey. Nowadays, the products of Hershey are available all
over the world.

Strengths

• The social and public image of Hershey was enhanced with its contribution of The Milton
Hershey School for orphans.

• Hershey set new standards of chocolate with its wide range of chocolate products.

• The company also holds strong brand name due to its largest production of pasta in USA.

• With its renowned chocolate Hershey also produce variety of products.

• Company promotes its brand name by contributing in various segments of industry like
commercial segment, resorts, entertainment and other market areas.

• Hershey promotes research and education by facilitating teachers and students with their
dedicated toll free number.

• To motivate its employees Hershey provide various facilities to employees that include parks,
schools and housing facility.

• Hershey is $ 4 billion Company with established reputation all over the world with 30.7%
market share of candy industry in USA market.

• Employees of company follow strict code of conduct laid by the founder of company that
includes virtues like integrity, honesty, respect and quality.

Weaknesses
• The debt own by the company is more than other companies working in market.

• Due to greater geographical distribution of company, the company control is lacked by

authority.

• Huge increase in advertisement expense that exceeds up to 46%.

• In the industry of chocolate confectionary worldwide the shares holds by the company are
lowest that is about 10% only.

• The increasing price of Cocoa beans is matter of concern for company as increase in price of
product can reduce consumer purchasing to great deal.

Opportunities

• With more variation in products and taste the market of Hershey can be enhanced worldwide.

• Dark chocolate by Hershey offers various advantages from health point of view.

• The effective communication of company among suppliers and customers.

• With production of cocoa in areas like India can reduce cost of cocoa.

• The greater customer loyalty ensures the continuous growth of company.

• Various untapped countries like China, Malaysia, Vietnam, India, Indonesia and Thailand can
offer better opportunities for company.

• By producing environment friendly products Hershey can establish its reputation in

community.

• Hershey can explore other segments of candy industry by manufacturing variety of non
chocolate products.

Threats

• Hershey has to face tough competition from rivals like Mars, Nestle and Cadbury.

• The declining health conditions of people in USA especially with rising diabetes in people, the
demand of Hershey products decreases.

• The fluctuating price of cocoa in different areas of world effect the production of chocolate
products.

• With developing technology the price of manufacturing technology also increases that also
effects the production of company.
• The increasing demands of employees with rise in living expenses.

• Decreasing natural resources such as agriculture land, high cost of sugar and milk

• Hershey has to deal with strong competition from its rival that is Mars. Mars is established in
various other locations worldwide such as Asia, Europe, Japan and Mexico.

• The criticism from various segments of society regarding lack policies for purchase of cocoa

Amul Chocolates is a product category of the milk company Amul which is

the brand name for the Gujarat Cooperative Milk Marketing Federation. An
after effect of the green revolution pioneered by Shri Verghese Kurien, the
cooperative society makes milk and various milk products like curd, cheese,
milk powder, cheese spread and chocolate amongst others.

Strengths in the SWOT analysis of Amul Chocolates

Strengths are defined as what each business does best in its gamut
of operations which can give it an upper hand over its competitors. The
following are the strengths of Amul Chocolates :

 Marketing: Amul Chocolates because of its association with Amul

has benefitted greatly from the marketing campaigns of the brand
including the brand icon, the Amul Girl and its tagline Taste of
India.
 Continuous spirit of innovation: Amul has drawn inspiration from
leading confectionery businesses across the world and innovated
in their chocolates. This has resulted in the new category of dark
chocolate and the chocolate syrup.The spirit of innovation is also
reflected in their marketing campaigns and packaging.
 Focus on brand Amul: One strategy that has helped the company
as a whole is that instead of advertising individual products the
focus has always been on the brand Amul.This has resulted in
building goodwill and trust which has reflected in each of its
products including its chocolates.
 Distribution channel: Amul follows a three-tier distribution
strategy for all its products where their products are sourced at
three levels from village to district to state and then distributed at
three tiers namely company, wholesaler, and retailer.This ensures
maximum coverage for Amul Chocolates.
  Focus on quality: Amul Chocolates has never compromised on
quality.The company takes all possible steps to ensure that there is
total compliance with all norms mandated by various health, safety,
and quality regulatory agencies.

Weaknesses in the SWOT analysis of Amul Chocolates

Weaknesses are used to refer to areas where the business or the
brand needs improvement. Some of the key weaknesses of Amul Chocolates
are:

 Lack of importance: Amul has never emphasized enough on its

chocolates and the vertical has always been regarded as a low
importance category with the company choosing to focus on butter
or cheese.
 Lower number of variants: In comparison to competitors
like Cadbury’s the number of varieties in the milk chocolate is low.
This leads to boredom amongst customers who do not prefer this
brand in spite of the chocolate being higher in quantity and quality.
 Low relative cost of promotion: The confectionery market is
highly competitive and the purchase is focused on impulse
purchase behavior. This means that only advertisements can
 trigger the purchase.However, the relative cost of promotion is low
and thus the number of advertisements for chocolates in low.
 Low differentiation: The customer is unable
to differentiate between various brands of chocolates because the
category does not have anything much to offer in terms of a real
difference in taste or texture.
 Focus on a regional hub: Most of Amul’s products are related to
milk and the source is just a single hub which is Gujarat.
Procurement and management of milk and manufacturing of
chocolates is a supply chain challenge.

Opportunities in the SWOT analysis of Amul Chocolates

Opportunities refer to those avenues in the environment that surrounds the
business on which it can capitalize to increase its returns. Some of the
opportunities include:

 Healthy chocolates: The customer is growing more conscious

about health and this is creating a new need for sugar-free and low
calories chocolates. Dark chocolate is also a preferred option for
customers.These are areas that Amul Chocolates can look at.
 Steep growth potential in emerging economies: The
confectionery market from a global level had a market
potential of $184,056 million in 2015, and with a CAGR of 3.4 %
the growth is expected to reach $232,085 million by 2022.
Companies can capitalize on this.
 Chocolate flavored products: Amul can look at chocolate
flavored products like milk powder, cream biscuits, chocolate
cookies etc since chocolate is a hot favorite amongst kids.
Threats in the SWOT analysis of Amul Chocolates
Threats are those factors in the environment which can be detrimental to the
growth of the business. Some of the threats include:

 Competition: The main competitors of Amul are Perfetti Van

Melle, Cadburys, Mars, Lindt etc.
 Low barriers to entry: The confectionery market has low barriers
to entry with the result that many new players are entering into the
market.There is also a huge market for homemade chocolates
today which is proving to be a threat fro branded chocolates.

For Cadbury, SWOT analysis can help the brand focus on building upon its
strengths and opportunities while addressing its weaknesses as well as
threats to improve its market position. Let us start the Cadbury SWOT
Analysis:

Cadbury Strengths

The strengths of Cadbury looks at the key aspects of its business which gives
it competitive advantage in the market. Some important factors in a brand's
strengths include its financial position, experienced workforce, product
uniqueness & intangible assets like brand value. Below are the Strengths in
the SWOT Analysis of Cadbury :

1. Cadbury has a high brand equity and top of the mind chocolate brand

2. Strong brand recall and customer loyalty among Cadbury's customers

3. An employee strength of around 70,000

4. Strong parent brand of Kraft Foods gives a strong backing

5. Cadbury has had very successful marketing and advertising campaigns

6. A wide variety of products on offer

7. Strong R&D and innovation in chocolates

8. Cadbury is a trusted and premium quality brand

9. Strong distribution network and operations in US, UK, India, Australia and a
few other countries

10. Cadbury' Dairy Milk is one of the most famous and widely sold brand

Cadbury Weaknesses

The weaknesses of a brand are certain aspects of its business which are it
can improve to increase its position further. Certain weaknesses can be
defined as attributes which the company is lacking or in which the competitors
are better. Here are the weaknesses in the Cadbury SWOT Analysis:

1. A few controversies regarding advertising, worms etc. made international

news

2. A few instances of product recall hampered Cadbury's brand image

Cadbury Opportunities

The opportunities for any brand can include areas of improvement to increase
its business. A brand's opportunities can lie in geographic expansion, product
improvements, better communication etc. Following are the opportunities in
Cadbury SWOT Analysis:

1. Cadbury can increase reach in rural markets

2. Increase its reach and penetration in untapped markets

3. Acquiring competition can boost the market dominance of Cadbury

4. Diversification of product range into related food segments

Cadbury Threats

The threats for any business can be factors which can negatively impact its
business. Some factors like increased competitor activity, changing
government policies, alternate products or services etc. can be threats. The
threats in the SWOT Analysis of Cadbury are as mentioned:

1. Health consciousness amongst people can reduce intake of chocolates

2. Increase in cost of raw material

3. Inflation can cause reduction in sales

4. Higher competition form international and local chocolate brands can

affect Cadbury's market share