Чекмарев Глеб 5030302/10005
Advertising occupies a very large part of the life of a modern person. Wherever a person is, he will be
surrounded everywhere by a large number of very different advertisements. Advertising can be seen
on the Internet, on the street, on TV, in public transport, everywhere. Every day more and more
different advertisements are invented, in which different techniques are used to attract the attention of
a person. even if it is easy for you to avoid one type of advertising, you will fall for one of the existing
methods of attracting attention.
As I said, advertising is different good and bad. An important condition for good advertising is to
attract one's attention easily. Let's define what ad we can call good. Firstly if advertising was good,
then it could easily motivate to go and buy a product therefore big companies should have an instantly
recognizable logo. Also, if the advertisement is to be purely informative, then it is easy to remember
So that to be focused on the product, if a person is focused on the product, then he will be able to
identify the symbol with the company. An example of a good advertisement is the Coca Cola New
Year's advertisement, everyone remembers the song from it and everyone immediately recognizes the
logo of this company. if Coca Cola had bad advertising, then we would not be able to recognize the
product of this company in the store. Many believe that they are not influenced by advertising, but I
believe that this is not so and you are to escape from reality if you claim it. If you were right, you
would always buy different products, however you prefer one company. that's why a company should
have good publicity.
One of the ways to make an advertisement so that it attracts attention is image processing. Any photo
in the ad is to be digitally retouched so that the model in the photo is to make someone look more
physically perfect. This is to cause a great deal of controversy how correct it is to use such tricks in
advertising to deceive people. I believe that on the one hand, all people know about to use various
software programs in advertising, so you can use such programs on the other hand, this is absolutely
to promote an unrealistic and distorted image, which is a deception of people. This question has been
studied by a large group of researchers and psychologists who are well aware of the topic of
advertising and have come to the conclusion that the use of edited photos in advertising can be used.
On the Internet advertising is to be aimed at children and teenagers. due to the large number of
children on the internet now there is an advertisement that to go viral such an advertisement to put
smth / smb on the map. This is due to the fact that the Internet has no governmental control on
advertising. Therefore, children can spend vast sums of money on something that they saw on the
Internet or on TV without knowing about all the tricks they use when creating advertising.
Advertising shown on the internet must have strict legal controls. Not many adults notice but a trick
often used is to make the TV commercials louder than the programs. At the time of the commercial
break on TV to show an advert many times now there are more and more people who thought that this
problem will not affect them, but there are cases that to have a persuasive massage that advertising
needs to be controlled by government intervention. consequently, it can be said that children and
adolescents are a nuisance for advertising on the Internet on TV and this needs to be combated by
government intervention.
also you can talk about what It pays to advertise. It is not difficult to notice that every day advertising
becomes more and more, it becomes more diverse, new techniques for creating advertising are used,
which means that we can say that companies are developing and consider it necessary to create
advertisements for their development. In short it is profitable to create advertising.
In conclusion, we can say that advertising is a part of every person's life. Advertising is everywhere
and you need to know about all its tricks in order to learn to distinguish between necessary and
unnecessary products. But there are definitely still many controversial points left, and therefore I am
sure that this topic will definitely be studied even deeper.
Active Vocabulary: 24, Grammar Structures: 5, Linkers: 13. Total: 768 words.
