Business Plan
Potato Cheap
I. INTRODUCTION
Potato chips are thin sliced potato, which have been deep fried until it becomes crunchy. They are
mostly served as an appetizer, side dish, or snack. According to a snack food folklore, the potato chip
was invented in 1853 by a chef named George Crum at a restaurant called Moon's Lake House in
Saratoga Spring, New York.
A potato chip is an improvised potato product added with different flavors. The potato offers some
health and nutrition advantages. It is fat- and cholesterol-free, as well as low in salt. One of the benefits
of potatoes is that they are a good source of fiber, which can help you lose weight.
A potato is a vegetable. It is a valuable source of nutrition in many countries, contributing
carbohydrates, vitamins, and minerals. The potato provides nutrients that the body uses to create and
maintain bone strength and structure, including iron, phosphorus, calcium, magnesium, and zinc. It also
contains a lot of vitamin C, which is an antioxidant. Filipinos are known for their love for deep-fried
foods. Here's Potato Cheap to bring you the finest and cheapest potato chips, which are proudly
Philippine-made.
TARGET MARKET and SETTING
We chose a product that it is affordable, easy to eat and is suitable and popular for different ages. We
aim to deliver products of different varieties that will give customers nutrition and satisfaction at the
same time. Due to our limited schedule, the target market of the production is specifically the students
and school teaching and non-teaching staffs of Daraga National High School. We chose them as our
target market because the majority of our customers are in the same grade as us (senior high school,
specifically grade 12), and because our product proposes that it will suit the tastebuds of a variety of
ages, we also sell it to the teaching and non-teaching staff of DNHS, whose age ranges from 30 to 50
years old. The item was available for sale at the Daraga National High School campus, GPTA Building
B21, RM 53, next to The Fort.
Technical Aspects
Technical aspects helps the owner to determine the technical requirements of business. Additionally,
it describes where and how the products will be manufactured, how much it will cost to produce them,
when they will be produced, how technology will be used, and how the products will be produced.
• Equipment
- Stove
• Utensils
- Spoon
- Pan
- Container
- Tray
- Bowl
Ingredients and Procedures
This product uses potatoes as primary ingredients. Thinly sliced, rinsed in water, dried off, seasoned
with salt and pepper, then deep-fried in vegetable oil until golden brown. Repeat the process until all of
the slices are fried, then seasoned with other flavourings, such as cheese and chili powder.
Initial Capital and Cost Per Unit
Initial Capital:
P420 - accumulated from members' combined savings
Expenses:
P128 - 1kg. Potato
P41 - vegetable oil
P28 - cheese powder
P35 - chili powder
P25 - plastic bags
Initial Capital - Expenses: P420 - 257 = P163
Cost per Unit
P257 ÷ 30 bags of potato chips
= P8.57
Selling Price
P8.57 × 1.25
= P10.71
Source Of Funds
Financial resources are required in order to start a business and produce a product. The members
allocated the funds from their combined savings from personal allowances and part time jobs. This fund
is then used for the purchase of supplies and raw materials needed in the production of the potato
chips. The proceeds from the sale of the potato chips will be used to support the continued production
of the product.
Innovation
Innovation basically changes a business plan in the same way that it changes a business. In this case,
the potato chips is the target product that the members chose for innovation. Existing potato chip
products uses dehydrated potatoes and contains the chemical acrylamide, which is formed when the
potato chips are cooked at high temperature, and other additives such as artificial flavourings. In this
proposal, a new approach to the ingredients and nutritional value of the potato chip is presented. The
members provide a nutritious and reasonably priced product that uses only pure potatoes and no
additional chemicals and has no additives. This business plan suggests numerous adjustments to the
current potato chip industry as people want to enjoy snacking while being aware that they are not
endangering their health.
