CASE STUDY -
HAMLEYS
LOCATION
TF - 09, Third Floor, Pacific Mall, Najafgarh
Road Tagore Garden, Near Subhash Nagar
Metro Station, New Delhi, Delhi 110018
HAMLEYS
FLOOR PLAN
Hamleys is one of the world's best-
ABOUT Hamleys known retailers of toys.
Its flagship store in London is the world's largest
toy store. The chain has six other outlets in the
United Kingdom and others worldwide.
The company was purchased by the French toy retailer
Groupe Ludendo in September [Link] had previously
been owned by Baugur Group, which purchased Hamleys
in 2003 for £58.7 million.
THEME
RED THEME
Red stands for passion, excitement
and anger. it can signify importance
and command attention
WHY COLOR MATTERS IN RETAIL STORE INTERIOR
DESIGN
When it comes to sales, retail store displays are more than about looking pretty
• 73% of purchasing decisions are made in store.
• Potential customers make a subconscious judgement within 90 seconds of entering a store.
• 62%-90% of first impressions are based on color.
• 52% of shoppers won't return to a store if they don't like the aesthetics.
• 93% of purchasing decisions are based on
visual appearance.
• Color advertisements are read 42% more than black and white.
As to indirect effects on your brand and product:
• Color increases brand recognition by up to 80%.
• Color boosts memory by adding an extra stimulus for the brain.
ENTRY/EXIT
The color of the entrance is ‘RED’
Separate escalator for Entry –Exit.
Left-Entry& Right- Exit
Entry Exit
SPECIAL DISPLAYS
The RED BUS is big
attraction at
Hemleys outlet. All
the toys are kept
aside at bus to
follow loop path.
ENTERTAINMENT
All the demonstration and entertainer are be
at the entrance level.
They are showing demo on new toys which
are operated on battery or very attractive.
ENVIRONMENT
Watchmen is present at entry
side to sanitize your hands
and measure your body
temperature
Entire outlet is having AC.
Environment was good for kids
ZONE
It is loop layout so the section are created for Toy Brand as
Barbie
Hot Wheels
Marvel
Disney
DC
RACKS & DISPLAY
Every section have a different rack.
For Teddy bear they have like supermarket rack.
Rack shelf is depend on the size of the toys.
The height of the rack is max 5 feet. Shelf is also max 4-5.
Some time toys or branded big cars are kept on table
display which is centrally located to attract the kids.
Racks Display
Table Display
Hanging Display
FLOORING
TILE FLOORING
A tile is a manufactured piece of hard wearing
material such as stone, metal, or even glass,
generally used for covering roofs, floors, walls.
LIGHTING
SPOT LIGHT
The lighting of hamleys is very dream like, as they
have used golden, spherical lighting units to
illuminate the whole store. On the ceiling. their are
cloud shaped props, with lighting, so as to create the
appearance of a glittering sky. The lighting above
each of the fixtures made each of the product stacked
on the fixture visible from far.
LED LIGHT
CEILING
EXPOSED CEILING
Ceiling is full of black and some part is
painted by
blue color. So overall they given look of
sky the blue
part is cloud. In beetween they kept
Spot lighting.
WALL TREATMENT
Wall Art
Wooden
SIGNAGES
V
PROS & CONS
Variety of Toys They have to use different
types of colors..so the store
look more aesthetic
Children Friendly Environment They could have use different
color for reception area so it
easily to detect
Lighting was good They have to use different color
for different zone
CONCLUSION
As an interior design student my overall experience was good as i am
satisfied with the facility provided, safety measures ,interior of the store
,environment and etc. also i got the opportunity to study about the place
and gain knowledge about several things that for gonna help in the course.
Puneet
