Objective: To build SaaS for helping unorganized restaurant and hospitality industry to compete with organized
peers by improving efficiency and increasing customer base
Problem Statement: Local unorganized restaurants challenges can be bucketed into 3 broad categories
Operational Inefficiency Financial Management Customer Outreach
Staffing Issues Credit Line Technology
Raw Material Wastage Bill Management Skill Set
Taste Inconsistency Awareness
Order Management
Vendor Management
Approach: How big corporates in industry are different from unorganized sector and how can we mimic there
solutions in a simpler/convenient way
Basic Restaurant life cycle
Warehouse availability at city or Standardized Recipe Digitized billing tool
region level
• Better CX • Easy Recon
• Can afford to buy in bulk • USP • Tax Management
• Better quality • No human dependency on taste
Store Raw material Food Preparation Billing
Order Raw material Order Serving Payment
Digitized Order & Inventory On roll trained staff All possible payment methods
Corporates order in bulk
Management tools available with recon tools
• Specified notice period
• Negotiation Power with • Fixed leaves
• Better Cx • Better CX
Vendor • Centrally trained staff
• Better inventory management • Easy Cash Management
• Better Payment terms
Key Takeaways: Following advantages help corporates in running successful restaurant business
Other Additional
advantages
Scale helps restaurants in better
Economies of Scale bargaining power
Branding
Helps in maintaining consistency,
Standard Operating removing human error and Specialized marketing teams to
Procedures dependency on human promote the restaurant and reach
the target segment
Multiple digital tools helps in Multiple stores in single
Digitized Tools bringing operational efficiency city
Helps in reducing logistics cost and
Centralized staffing with back up and decreasing wastage
Corporate Staffing retention policies help in managing
resources well
Deep dive into problem Statement
Operational Inefficiency
• Untrained staff with high attrition
Staffing Issues • Depending on the location, restaurant might need 2x staff on weekday or weekend
• Depending on menu, different volume of staff required in different seasons
• Unavailability of ample cold storage machines
Raw Material Wastage • No technological help to determine the quantity to buy or prepare
• No SOP’s for dishes
Taste Inconsistency
• Frequent change in chef’s & suppliers
Order/Inventory • Manual order taking process leads to miscommunications and wrong servings
Management • Last minute inventory shopping leads to out of stock dishes on menu
• No bargaining power with suppliers
Vendor Management • Number of payment days are generally less putting pressure on Cashflow
• No vendor backups leading to incremental inventory cost
Possible solution
Operational Inefficiency
Imagine a restaurant where every time taste of dish is different, one or more dishes on the menu are unavailable,
either there is shortage of staff and you have to wait long for your order or there is plenty of staff standing on your
head all the time
Solution – Digi-Restaurant network platform by Credgenics
App based tool where restaurants onboard themselves and network with other peer restaurants to work as
single entity to reach economy of scales
Module 1 – Operational Module
• List your vacant staff on app, any other restaurant in need of staff next day can book.
This way you wont have to pay for staff for complete 30 days, if you need them only on
weekends or weekdays
Staffing Issues • Salary of staff will be managed by platform, money will be deducted every day from
your connected wallet to settle staff dues
• Staff Rating – Rate your staff, report abonnement – This will help in bring discipline is
staff as majority of local restaurants on platform will not hire after bad rating
• Staff will have maker rights access of app and will be able to mark attendance or apply
for leaves
You will never be short staffed and will not have to pay for low business days
Possible solution
Operational Inefficiency
• Half of the day is over and you can see that business is not as expected today, few fresh
Raw Material Wastage vegetables will go stale, put them on app at specific price, other restaurants in the city
will have option to bid and acquire
• Make standardized recipe in templates available on app and save it forever
Taste Inconsistency • All chef’s will have access to standard recipe and you will always serve your best
possible taste
• Digitize your restaurant, add all the inventory on the app to track real time status. With
every order placed, app will automatically subtract the used inventory and give real time
Inventory and Order status
Management • With recipe and orders stored on app, app with help of its algorithm help in deciding the
amount of inventory needed based on past data (day, month holiday etc)
• With maker access, staff will be able to add order, which will be visible to chef with SOP
and cooking video
Be known for your taste and always stocked up to serve
Possible solution
Operational Inefficiency
• No more retail prices. Order your inventory on app. App will combine all the orders of
Vendor Management all listed restaurants of city
• Listed wholesale vendors on platform will bid for order and supply the same
Deep dive into problem Statement
Financial Management
Difficulty in expanding the business, opening a second outlet, buying a
Credit Line bigger space for additional seating or renovating for better ambience
because of limited access to funds
Multiple Cost points like vendor payments, utility payments, staff
Bill Management payments etc makes it difficult to recon and requires extra resource to
handle finances
Possible Solution
Financial Management
Module 2 – Financial Management
• Application can leverage upon the available information – Cashflow,
Inventory, Staff, Bill Payments, Orders
Credit Line
• NBFC’s tied up with platform can offer best rates with available financial
information on platform
• All payments in one place – Top up your wallet and all payments will be taken
care off
✓ Vendor Payment
Bill Management
✓ Utility Bill Payment
✓ Salary Payments
• Option to update payment status against each order with mode of payment
• Real time view of Cashflow and balance sheet
Deep dive into problem Statement
Outreach
• No access to technology for utilizing modern day social media
Technology marketing tools
• With budget constraint not possible to hire professional help
• Although there are few social media platforms where marketing can
Skill Set be done at low cost but small time restaurant owners lack skill set to
manage business pages on social media
• Mostly restaurant owners are not aware of new age branding
Awareness
and marketing tools
Solution
Outreach
• Pre Defined templates to promote your restaurant
Technology • Templates to be refreshed for offers, occasions etc
• Punch in restaurant name and other editable fields and content
will be directly posted to social media
• Social Media pages will be managed by Digital Marketing agency
Skill Set • Every city will have a different handle where content will be
published by restaurants in templates and other activities will be
managed by the agency
• No need to understand by tools. Just edit the template and post.
Awareness
Rest will be handled by agency
Distribution and Monetization
Monetization Distribution Strategy
Subscription Charges – Each Module will come with • Core of operational module is networking hence for it to
monthly subscription charge of INR 500-1000, be successful platform needs to onboard good number of
depending on the city restaurants
Outreach Charges – Each social media post will be • Application will be available on play store for easy
charged, INR 50-100 depending on the city again distribution
Extra charges if one needs to promote its restaurant
for deal of the day etc • 1st 6 months subscription will be free for operational
module
Payment Convenience Charge – 1% of all the
payments, Salary, Vendor will be charged as • Promotional events in cities where all local restaurant
convenience fee owners will be invited to give demo of the platform
Wallet Float – Funds in wallet can be used in money
market or other financial instruments
