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Qualitative Research Fundamentals

This document contains a midterm exam for a business research course. The exam tests students on key concepts of qualitative and quantitative research methods through multiple choice, true/false, matching, and essay questions. It addresses topics like the scientific research process, formulating research questions and titles, research ethics, and the importance of research in daily life. The exam is designed to evaluate students' understanding of fundamental research methodology principles.

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0% found this document useful (0 votes)
534 views3 pages

Qualitative Research Fundamentals

This document contains a midterm exam for a business research course. The exam tests students on key concepts of qualitative and quantitative research methods through multiple choice, true/false, matching, and essay questions. It addresses topics like the scientific research process, formulating research questions and titles, research ethics, and the importance of research in daily life. The exam is designed to evaluate students' understanding of fundamental research methodology principles.

Uploaded by

マイ ケ ル
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

BUSINESS RESEARCH MIDTERM EXAM

Name:______________________________________ Year/Section: _______________ Score:__________


I. MULTIPLE CHOICE: Directions: Choose the best answer, and write it on on the blank space provided before the
item.
______1. What is the scientific investigation of phenomena which Includes collection, presentation, analysis and interpretation of facts
that lines an individual's speculation with reality?
a. Research b. Qualitative Research c. Quantitative Research d. Scientific Method
______2. Which of the following is the first step in formulating a Qualitative research title?
a. Concept Making b. Citing a Problem c. Formulation of ideas d. Reading Journal Articles
______3. What kind of question should Qualitative Research start with?
a. Do or Does b. Does or Did c. Is or Are d. 4
______4. What kind of research is used to quantify attitudes, opinions, behavior and other defined variables and generalize results
from a
larger population?
a. Research b. Qualitative Research c. Quantitative Research d. Scientific Method
______5. What kind of Qualitative Research emphasize on this title “Understanding Addiction: A Study of Adolescent Drug-users”?
a. Case Study b. Content Analysis c. Ethnography d. Phenomenology
______6. This kind of Qualitative Research refers to a particular group in which it reveals the nature or characteristics of
their own culture through the world perceptions of the cultural group’s members.
a. Content Analysis b. Case Study c. Ethnography d. Historical Research
______7. This kind of Qualitative Research involves a long-time study of a particular person in psychology, medicine and
education. It seeks to find answers to why such thing occurs to the subject.
a. Content Analysis b. Case Study c. Ethnography d. Historical Research
______8. Which of the following is most appropriate to a qualitative approach?
a. Describing the relationship between students’ math attitudes and their math achievement
b. Describing the effect on students’ achievement of creating a student/centered assessment environment.
c. Identifying the characteristics that differentiate students who drop out of high school from students who do not drop out.
d. Understanding what it is like to work in a school that is changing the decision-making process from a top-down,
administratively
driven model to a bottom-up, teacher/driven model
______9. Ethics in research ensures that participants have informed consent. Which of the following actions best
example of informed consent?
a. talking to him or her privately c. writing him or her a letter
b. surprising him or her with questionnaire d. using a padrino system
______10. Confidentiality of a participant is best exemplified in which of the following actions?
a. Asking the participant to write his or her name in the questionnaire
b. Not mentioning his or her name in the Participants of the Study section
c. Introducing himself or herself in an interview
d. Taking his/her picture and placing it in the appendix

II. IDENTIFICATION: There are two broad categories of research methodology: qualitative research and quantitative research.
Determine what type of research methodology is being referred to. Write QUALITATIVE or QUANTITATIVE on the space provided
before the item.
______________11. Identify patterns, features, themes
______________12. Answers question of “why” or “how”
______________13. Purpose is to test hypotheses, look at cause & effect, & make predictions
______________14. Purpose is to understand & interpret social interactions
______________15. Group studied is smaller & not randomly selected
______________16. Group studied is larger & randomly selected
______________17. Narrative report with contextual description & direct quotations from research participants
______________18. Statistical report with correlations, comparisons of means, & statistical significance of findings
______________19. Answers “how many”, “when” and “where”
______________20. Objectivity is critical
III. TRUE or FALSE: Write TRUE if the statement is correct and FALSE if the sentence is not correct. Write the corresponding
answer on the blank space provided before the item.
__________21. Research must be hurriedly conducted.
__________22. There should be enough data before conducting research.
__________23. Research must observe a step-by-step process.
__________24. The researcher must have the final say in his or her findings.
__________25. A person's opinion is acceptable and considered as an answer to the questions asked by the
researcher.
__________26. Any concern or issue confronted by the students is researchable.
__________27. The causes why students fail in quizzes are worth researching.
__________28. The student-researcher must read literature related to the problem he or she is studying.
__________29. The researcher must avoid listening to another researcher to have an objective view of his or her
study.
__________30. The steps in conducting research are patterned.

IV. MATCHING TYPE TEST


Directions: Match column A with the correct answer on column B. Write the corresponding answer on the blank space
provided before the item.
A B

a. focused on studying shared practices and belief systems


___________31. Historical Analysis
b. refers to a set of inductive data collection and analytic method
__________32. Ethnography c. a systematic investigation of any social or natural phenomena
d. is the scientific investigation of phenomena which Includes collection,
__________33. Grounded Theory
presentation, analysis and interpretation of facts that lines an individual's
__________34. Phenomenology speculation with reality.
e. involves a long-time study of a person, group, organization, or situation. It
__________35. Case Study
seeks to find answers to why such thing occurs to the subject.
__________36. Inductive Thematic f. studies naturally-occurring discourse and shared meaning from such
discourse
Analysis
g. designed to advance knowledge with no application to existing problems
__________37. Discourse/Content in view
h. takes place when you discover a new theory to underlie your study at the
Analysis
time of data collection and analysis.
__________38. Research i. uses knowledge acquired through research
j. is the examination of primary documents to make you understand the
__________39. Applied Research
connection of past events to the present time.
__________40. Basic Research

IV. ESSAY. Explain the importance/Significance of Research in Daily Life. Give examples. (10 points)

Prepared by:
MICHAEL T. SEBULLEN, PhD

Good luck and God bless!!!

Research is to see what everybody else has seen, and to think what nobody else has thought.
--Albert Szent-Gyorgyi
RESEARCH MIDTERM EXAM

ANSWER KEY

1 a
2 b
3 d
4 c
5 a
6 c
7 b
8 d
9 c
10 b
11 QUALITATIVE
12 QUALITATIVE
13 QUANTITATIVE
14 QUALITATIVE
15 QUALITATIVE
16 QUANTITATIVE
17 QUALITATIVE
18 QUANTITATIVE
19 QUANTITATIVE
20 QUANTITATIVE
21 FALSE
22 TRUE
23 TRUE
24 FALSE
25 FALSE
26 TRUE
27 TRUE
28 TRUE
29 FALSE
30 TRUE
31 j
32 a
33 h
34 c
35 e
36 b
37 f
38 d
39 i
40 g

Common questions

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Researchers ensure informed consent by clearly explaining the research purpose, procedures, and potential risks to participants before participation begins. This typically involves private conversations, written communication, or signed consent forms, avoiding any form of surprise or pressure .

The scientific method ensures objectivity by employing systematic, step-by-step processes that involve observation, hypothesis testing, experimentation, and analysis. This structured approach minimizes bias and ensures that findings are based on empirical evidence rather than personal beliefs or opinions .

Pattern recognition is crucial in qualitative research as it allows researchers to identify recurring themes and features across different data sources. This contributes to understanding social phenomena by highlighting commonalities and differences in human behavior, providing insights into underlying motives, relationships, and cultural influences .

The key steps in formulating a qualitative research title include concept making, citing a problem, the formulation of ideas, and reading journal articles. These steps are important as they help define the scope, focus, and relevance of the research, guiding the study towards addressing specific research questions effectively .

Qualitative research addresses questions of 'why' or 'how,' focusing on understanding and interpreting social interactions and identifying patterns, features, and themes . Quantitative research, on the other hand, aims to answer 'how many,' 'when,' and 'where,' testing hypotheses, assessing cause and effect, and making predictions .

Confidentiality is critical in ethical research to protect participants' privacy, ensure their openness during participation, and maintain the integrity of the research process. Without confidentiality, participants might be reluctant to provide honest responses, which could compromise the validity of the research findings .

Ethnography is significant in qualitative research as it provides deep insights into the cultural characteristics and world perceptions of a particular group. It allows researchers to understand the group's shared practices and belief systems, enhancing the overall understanding of the culture's impact on behavior and attitudes .

Personal opinions cannot be considered valid in scientific research because scientific findings must be based on empirical evidence and objective analysis rather than subjective beliefs or opinions. Relying on personal opinions undermines the credibility and reliability of the research .

The case study method is advantageous for understanding complex phenomena as it involves an in-depth, long-term examination of a person, group, or situation. This allows for a comprehensive exploration of causes and effects in real-world contexts, providing rich qualitative data that can reveal detailed insights .

Objectivity in quantitative research is critical because it ensures that the findings are independent of the researcher's biases or opinions. This is essential for producing reliable, generalizable results that can be effectively compared, correlated, and statistically analyzed .

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