Running Head: MARKET ANALYSIS PROPOSAL 1
Market Analysis Proposal
Name
School
Market Entry Analysis Proposal 2
The American clothing, secret headquarters are in Los Viewpoints, Florida generates,
markets, and provides at retail store outlet basic fashion clothing for men, women, and children.
The company mainly provides t-shirts, denim, sweat tops, leather coats, and other casual wear to
its approximately 260 providers in the United States. The America clothing Organization
efficiently piloted RFID at the item level and, once financing is secured, desires to roll out RFID
to all of its 260 stores over the next 18 a couple of several weeks (Chen, P., Kor, Y., Mahoney,
J., & Tan, D. 2017) .As an employee of this organization, am hereby glad to submit a proposal to
in the issue relating to ethical program, developing training program and conducting a
compliance auditing.
Background Analysis
The American clothing intends to open new stores in other parts of the globe so to boost
its marketing strategies. There are different risks associated with global market in the current
world. These risks include, economic, environmental, geopolitical and technological factors. In
other words, these are external environmental factors that affects any business setup.
The intensity of these depends on the country’s economic status. Most of the African
countries and part of Asian continent countries are the most affected with these risks. The effects
of is that those countries affected have slow growth in their economy. There is also political
instability and severe famine. Countries with poor to technological results slow growth in its
industries.
Organizations that has really invested in good customer service attracts more customers
and retains them. As of this organization when it has good policies that does not affect their
Market Entry Analysis Proposal 3
customer nor employee it will probably grow very fast because the customers will be retained
and employees will be happy working for the organization. (Kenneth Shaw. 2015).
It’s important to always conduct a time to time audit on the ethical issues because
consumers and employees preferences tend to change time to time depending on the situations
and circumstances. Employees also need to be trained on how to handle customers in the best
way so that they can be left wanting to come back. Employees should be trained in different
ways of handling customers depending with the countries they are going to work in, and also the
policies set should be set a according to country’s culture. (Zhou, T. 2014).
The objective of the training is to ensure that where the company opens up its branches
the business should succeed. The training should be conducted through seminars and conferences
to teach them on the importance of business ethics. This training should take at least two months
after that an examination given to the trainee to see how they will do there. After the results the
employee should be evaluated on a scale of 0-20. A compliance audit should be conducted using
a trial and errors system to see how it works.(Parker, P., & Parker, P. 2007).
Inconclusion in order for any business to survive and grow anywhere in the globe,
environmental factors and ethical issues should be considered. These are very vital issues
concerning any business set up. There should be a through research concerning all these.
Market Entry Analysis Proposal 4
References
Chen, P., Kor, Y., Mahoney, J., & Tan, D. (2017). Pre-Market Entry Experience and Post-Market
Entry Learning of the Board of Directors: Implications for Post-Entry Performance.
Strategic Entrepreneurship Journal. http://dx.doi.org/10.1002/sej.1251
Kenneth Shaw. (2015). Foreign Market Entry Strategies. China-USA Business Review, 14(8).
http://dx.doi.org/10.17265/1537-1514/2015.08.002
Larimo, J. (2007). Market entry and operational decision making in East-West business
relationships. Binghamton, NY: International Business Press, an imprint of The Haworth
Press.
Parker, P., & Parker, P. (2007). Executive report on strategies in South Africa. ICON Group.
Zhou, T. (2014). The China dream and the China path. Singapore: World Scientific Pub. Co.
