Candle Making Business Plan Template by

Wise Business Plans

 [Company Logo]

[Company Name]

[Company Address]
[Company Phone Number]

Developed By:

[Name]

[Your Role]

[Company Name]

[Address]

Email: [ ]

Document Version

Business Plan Confidentiality Agreement

The undersigned reader of [Company's Name] Business Plan acknowledges that the
information provided is totally confidential, and undertakes not to reveal anything
discovered in the business plan without the express written agreement of [Business
Owner's Name].
The reader also acknowledges that the information to be provided in this business plan is
confidential in all aspects, with the exception of information that is in the public domain
through other means, and that any disclosure or use of the same by the reader may
cause serious harm and or damage to [Company Name].

This business plan document will be returned to [Business Owner's Name] immediately
upon request.
This is a business plan. This document does not make or intend to make any offer.

Your Business Name or Logo

Table of Contents

1. Executive Summary……………………………………………………………………….##
2. Company Overview..……………..……………….…….…….…….…...……………….##
3. Industry Analysis………………………………....…………………….….…….………..##
4. Customer Analysis…………………………………………….…...….….…….………...##
5. Competitor Analysis…………...………………………………………………………….##
6. Marketing Plan…………………....……………………………….…….…….…….…….##
7. Operations Plan………….....……………………………………………………………..##
8. Management Team………….....…………………………………………………………##
9. Financial Plan…………….….….………………………………………………………….##
10. Appendix……………………………….…………………………………………………##

Your Business Name or Logo

Executive Summary
Provide a one-two-page overview of your candle making business and highlight the most
important details. A typical executive summary includes:

● Business Overview

Describe what your candle making offer, its goals, and objectives?

● Products and Services

List your candle making products in more detail, if applicable. Describe the products/services
you offer.

● Customer Focus

Provide a concise and clear definition of your candle making target market, as well as the need
you hope to fulfill.

● Financial Highlights

How much capital, if any, are you seeking for your candle making business, and how you are
going to use them?
● Management Team

Outlines your management team, staff, resources, and how your candle making business is
structured.

Your Business Name or Logo

Company Overview
This section summarizes your candle making business. You should include the company's
registered name, physical address, key people, the company's history, its nature, and your
company's goals. Let's break down these sections

Company Profile

● What is your location?

● When did you form?
● What is the legal entity form of your company?

Company Mission/Vision Statement

● What are the objectives of your company?

Previous Accomplishments

● Describe the past accomplishments that have your candle making business already
achieved

Your Business Name or Logo

Industry Analysis
Candle making industry overview

● Briefly describe the candle making industry. Define the candle making industry in terms
of its history, geographical service area, and services.

Candle making industry trends

● Examine trends and growth patterns in the candle making industry.

Relevant Market Size

● How large is your relevant market (the number of customers who can realistically buy
from you)?

Factors affecting the candle making industry

● Determine what factors influence the candle making industry. These may include
government regulations and other businesses' competitive practices.

Five Years Forecast

● What will your candle making company's position be in the industry in five years?
Identify opportunities that your company can take advantage of in the industry.

Your Business Name or Logo

Customer Analysis

Identify your target customers

● Who are your target customers? Please provide a detailed demographic profile.

Factual information obtained is categorized as follows:

● Demographic data: Age, gender, income

● Geographic: Location, type of area (Rural, suburban, urban)
● Psychographic: Values, interests, beliefs, personality, lifestyle
● Behavioral: Behavior patterns, frequent actions, buying habits

Customer Needs

● What are the key needs of your target audience?

How do your candle making products align with customer needs?

● Explain how your candle making products benefit the customer and what its Unique
Selling Proposition is. Describe how your offerings make your customers' lives easier.

Your Business Name or Logo

Competitive Analysis

Describe the state of competition in your candle making industry. You may want to include a
SWOT analysis here or in your appendix.

List your top competitors along with the following details for each:

Direct Competitors

● What are your direct competitors? Which are their strengths and weaknesses?

Indirect Competitors,

● Who are your indirect competitors? Which are their strengths and weaknesses?

Competitive Advantage

● What makes you different from your competitors? Do you have sustainable advantages
(can your competitors emulate you)

Competitor Name Strength(s) Weakness(es) Competitive

Advantage

Competitor A

Competitor B

Competitor C

Your Business Name or Logo

Marketing Plan

Brand positioning

Why are potential buyers going to be interested in your candle making products? How will you
address your buyer persona’s biggest challenges and goals?

Example: The [Company Name] brand will emphasize the Company's unique value
proposition:

● Ingredients of high quality that are also eco-friendly

● Customer satisfaction is prioritised by a well-trained staff
● Offering a diverse range of candle makings for various occasions and settings
● A reasonable price point
● In-depth understanding of the industry

Pricing Strategy

What is the maximum amount you can charge? And how do you maximize your income by
balancing sales volume and price?

Placing

This refers to the location of your candle making business. Explain how the location will impact
your success. Is your candle making business located in a busy retail district, shopping mall,
shopping center, etc? Discuss how your location may be perfect for your customers.

Promotion

How will you market your candle making products? Are you going to market your candle
making products at a price that matches the quality? Will it be a low-cost, no-frills alternative to
similar offerings available from other candle making businesses? Describe your advertising
strategy. When will you advertise?

Your Business Name or Logo

Operations Plan

The following are two parts to your operations plan.

Key Operational Processes

● What are the key operational processes your candle making company must
perform on a daily basis to succeed?

Goal Plan Action Responsibility Deadline

Business Milestones

● Over the next 1-3 years, what milestones will you need to achieve success?

Date Milestone

Date 1

Date 2

Date 3 `

Date 4

Your Business Name or Logo

Management Team
Your management team section of the candle making business plan should contain the
following key elements:

Organizational Structure:

● Highlights the hierarchy and outlines responsibilities and decision-making

authority.

Management Team Members

● Highlights the company's management team. Also, providing details of key employees,
such as their qualifications, experience, or skills can add a competitive edge to the
image of the business.

Working Structure:

● Describes how your management team will operate within your candle making business
structure.

Expertise:

● Provides details about your team's business expertise.

Management Team Gaps

● Who else needs to be hired?

Skills Gap:

● Explain what your candle making company is planning to do to improve staff skills
and expertise. In this section, you should address your plans for acquiring new
information and knowledge.

Your Business Name or Logo

Financial Plan

Revenue Model

● How does your candle making business generate revenue?

Sales Forecast

● The sales forecast is exactly what it sounds like: your projections, or forecast, of what
you think you will sell in a given period.

Financial Highlights

● How do you project your topline financials over the next five years?

Funding Requirements/Use of Funds

● How much money will you need to start and/or run your candle making business? How
will you use these funds?

Your Business Name or Logo

Appendix
A business plan's appendix is the place where you can include any additional
documents that you want to use to give your readers a feel for your services, marketing,
services, etc.

Some examples:

● Startup Costs sheet

● 5 Year Annual Income Statement
● 5 Year Annual Balance Sheet
● 5 Year Annual Cash Flow Statement

Your Business Name or Logo