6

daily lesson plan

in
technology and livelihood
education
(AGRICULTURE)

Written by:

RENATO M. CONSIGNADO
Bagbag Elementary School
Checked by:

MARITES D. BASCOS
Evaluator Noted:
WILMA C. OBRAS
Principal

Recommending Approval

SIMEON AUDETTE Approved by:

Public School District Supervisor

ROGER S. TAMONDONG
Education Program Supervisor EPP/TLE (ELEM)

RENATO M. CONSIGNADO
Daily Lesson Plan in TLE6
Agriculture

2. 5 manages marketing of animal/fish raised

I. OBJECTIVES:

1. Explain the role of market and marketing system in selling of animals/fish.

2. Express personal opinions and ideas regarding poor marketing channels in selling of
domesticated animals/fish.
3. Tabulate the identified factors that affect marketing system in selling domesticated
animals/fish in the Philippines.

II. SUBJECT MATTER:

Topic : 2.5.4 Markets the harvested or captured animals/fish
References : K to 12 CG pp. 36 -TLE6AG-0j-13, 2.5.4
Life Skills through TLE ph. 85-94
Learning and Living in the 21st Century ph. 120 -138

Online Resources: Please select and watch videos that discuss the prescribed topic.
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]

Materials : USB for the powerpoint presentation, flip chart, chart/table, flash cards,
pictures manila paper, chalk, board, pentel pen and television

Day/s: 1

Integration: Science, Values Education, AP

III. PROCEDURES

A. Preliminary Activities
1. Review :
Review of the past lesson about “Marketing Strategy by asking help from others or using the
Internet”. Tell to the students to honestly check their assignment or reinforcement.

Ask questions to the students about the pictures and their relation to the previous lesson. How
did Philippine market and marketing system evolved? Explain.
[Link]
[Link]

2. Drill : Fill up the table placing a tick if you agree on the space before each sentence.

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1 Filipinos are fond of eating.
2 Repacking is an act of retailing.
3 Adulteration is a bad practice in marketing
4 Wholesale malls subsist only for few years.
5 S and R is just a modification of MACRO and UNIWIDE.
6 If lamb, pork and mutton are sold by weight, eggs are sold by dozen.
7 Most fish port practices “Bulungan” as a means of bidding and buying fish
8 “Pakyaw” as they said, is a typical example of wholesale marketing system.
9 Retailing survives and exists in the Philippines because of the poor sector of the society.
10 Good PR is important in marketing domesticated animals/fish and related farm products.
3. Unlocking of Difficulties
To facilitate easy learning of the students, terms are defined below
a. Barter d. Bagsakan g. Food Terminal
b. Sales e. Flea market h. Floating market
c. Kadiwa f. Night market g. Tiange /market day

The program ‘Kadiwa on Wheels’ in cooperation with the Agricultural Training Institute on
Elliptical Road in Quezon City, The program allows farmers to sell their produce, and for
consumers to purchase fresh farm products at a cheaper [Link] said the selling price in these
mobile stores is cheaper by 20% than those being sold in public markets.
[Link]
[Link]

Food Terminal Incorporated (FTI) is a Filipino government owned and controlled

corporation focused on food processing and distribution. It also runs a 120-hectare industrial
estate that leases lots for small and medium-sized enterprises that runs business on agricultural
development, electronic raw materials and other business endeavors,[1][2][3] of which 76 hectares
were sold to Ayala Land and is now known as Arca South

"Tiangge" is a Filipino term for flea market, bazaar, or just a market in general. At
a tiangge, you can find stalls selling a variety of affordable products. ... A seller also earns more
from stalls or booths set up in a mall. [Link]
[Link]

Sales and marketing are two business functions within an organization -- they both impact
lead generation and revenue. The term, sales, refers to all activities that lead to the selling of
goods and services at a least cost. And marketing is the process of getting people interested in
the goods and services being sold. Sales are activities related to selling or the number of goods
or services sold in a given targeted time period. The seller, or the provider of the goods or
services, completes a sale in response to an acquisition, appropriation, requisition, or a direct
interaction with the buyer at the point of sale.

Barter is a system of exchange by which goods or services are directly exchanged for
other goods or services without using a medium of exchange, such as money. It is
distinguishable from gift economies in that the reciprocal exchange is immediate and not delayed
in time. In trade, barter (derived from baretor) is a system of exchange where participants in a
transaction directly exchange goods or services for other goods or services without using a
medium of exchange, such as money. [Link]

A floating market is a market where goods are sold from boats. Originating in times and
places where water transport played an important role in daily life, most floating

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 markets operating today mainly serve as tourist attractions, and are chiefly found in Thailand,
Indonesia and Vietnam. [Link]
[Link]

Flea market. A market, usually held outdoors, where used goods and antiques are sold.
For example, We picked up half of our furniture at flea markets. The term is a direct translation of
the French marché aux puces and presumably implies that some of the used clothes and
furniture might be flea-infested. [Link]

Night markets or night bazaars are street markets which operate at night and are
generally dedicated to more leisurely strolling, shopping, and eating than more businesslike
day markets. They are typically open-air markets. Night market is a spectacular and
colorful market. From one end to the other, one can see a dense mass of human heads moving
about restlessly under the bright neon lights of the hand-carts and stalls. These temporary stalls
sell all manners of useful household goods, food and drinks. Night market is a colourful place.

B. Development of the lesson

1. Motivation
Allow the students to watch any of the suggested videos.
[Link]
[Link]
[Link]

The teacher will give guide questions to make the students acquainted with the video
leading to the lesson.

How would you compare marketing system practiced before by our ancestors against the
present system? Differentiate our marketing system with Thailand, Hongkong, US and
other neighbouring countries. Explain. Is it necessary to have different marketing system
especially in selling animals/fish? Why?

C. Presentation
Watch suggested videos:
[Link]
[Link]
[Link]

A market is any place where sellers of particular goods or services can meet
with buyers of those goods and services. It creates the potential for a transaction to take
place. The buyers must have something they can offer in exchange for the product to
create a successful transaction.
It is a place where two parties can gather to facilitate the exchange of goods and
services. ... Alternatively, the term may also be used to describe a collection of people

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 who wish to buy a specific product or service such as the Brooklyn housing market or as
broad as the global diamond market.

What is market and its types?

Types of Markets. Physical Markets - Physical market is a set up where buyers can
physically meet the sellers and purchase the desired merchandise from them in
exchange of money. ... Auction Market - In an auction market the seller sells his goods
to one who is the highest bidder.

Here are some tips to help you define your target market.
1. Look at your current customer base. ...
2. Check out your competition. ...
3. Analyze your product/service. ...
4. Choose specific demographics to target. ...
5. Consider the psychographics of your target. ...
6. Evaluate your decision. ...
7. Additional resources.
Market Players
 Customers. Of course the most important organization or people in the market are your
customers. ...
 Suppliers. Suppliers may sell directly into the market, for example selling spare parts, but
largely they need to be kept aligned to your strategy. ...
 Complementors. ...
 Competitors. ...
 Substitutors. ...
 Regulators. ...
 Influencers. ...

Essential characteristics of a market are as follows:

 One commodity: ADVERTISEMENTS: ...
 Area: In economics, market does not refer only to a fixed location. ...
 Buyers and Sellers: ...
 Perfect Competition: ...
 Business relationship between Buyers and Sellers: ...
 Perfect Knowledge of the Market: ...
 One Price: ...
 Sound Monetary System:

Advertising is a marketing tactic involving paying for space to promote a product,

service, or cause. The actual promotional messages are called advertisements, or ads for
short. The goal of advertising is to reach people most likely to be willing to pay for a
company's products or services and entice them to buy.

What is importance of markets?

As everyone knows, free markets are important because they voluntarily bring together
willing buyers and sellers. Supply and demand are the sine qua non of economics. In fact,
so important is their function that, in classical economic theory, a free market occurs only
when no single buyer or seller can determine price.
How are markets classified?

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 Markets can be classified on different bases of which most common bases are: area,
time, transactions, regulation, and volume of business, nature of goods, and nature of
competition, demand and supply conditions. ... Traditionally, a market was a physical place
where buyers and sellers gathered to buy and sell the goods.
[Link] › file › Two-Major-Types-of-Mark...

What are characteristics of a market?

One of the most important characteristics of a market economy, also called a free
enterprise economy, is the role of a limited government. Most economic decisions are
made by buyers and sellers, not the government. ... Natural and capital resources like
equipment and buildings are not government-owned.
[Link] › cms › lib3 › Centricity › Domain

Who is your target market?

A target market is the specific group of people you want to reach with your
marketing message. They are the people who are most likely to buy your products or
services, and they are united by some common characteristics, like demographics and
behaviors.

Why do we need a market?

We need a market so as to meet the demands and supplies existing in an area and also
the fulfillment of consumer need. A consumer is likely to consume the goods and
services from a producer who producer like firms so as to gain maximum satisfaction
and also be in an area of consumer equilibrium.

1. Activities – Let’s play and learn

The students will be grouped accordingly. Each group will be given a group activity about
marketing system.

A. Activity 1 (Easy) Compose a song / jingle to advertise and sell the cattle.

B. Activity 2 (Average) Make a poster- slogan advertisement to encourage consumers

to buy your newly harvested catfish.

C. Activity 3 (Difficult) Create a TV commercial selling domesticated broilers in your

farm
Students are given 10 minutes to tell their report about the task.

Why should farmers be familiar with the marketing system to sell their animals/fish?
Explain? Why marketing of animals/fish differ among nations? Explain. What other
system you can suggest in relation to the topic?

2. Discussion
Do market and marketing system differ in most parts of the country? Explain. How can ou
develop or create market out of joining bazaar, fair, seminar –workshop, forum and
conferences? Does internet play a role in marketing farm animals? Explain. Why traditional
“Barter” system of marketing was no longer practiced in the Philippines? Explain.
Note: Discussion can be done in the form of group debate.

3. Abstraction/ Application
How will you explain the evolution of market and marketing system of livestock, poultry and
fish in the Philippines? Does marketing system go with the trend of technology to be
globally competitive? Explain how to enter world market in marketing animals/fish? Explain

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 D. Generalization
Does technology on market and marketing system need to evolve and go with the changes
and demand of the society? Explain. How can we lessen expenses but increase profit in
marketing farmer animals/fish? Is there any other mean to improve or change marketing
system in the future? In tabulated form identify factors that affect marketing system in the
Philippines.

IV. ASSESSMENT

Instruction. Study the pictures and determine the marketing system observed. Select
answer from the box and write your answer on the space before each picture.

_________ __________

Barter _________ __________

Bulungan
Floating Market
Store on Wheel
Subasta/bidding
___________

V. REINFORCEMENT
Answer the questions below by giving your personal opinion/s or ideas.

1. What are the advantages and disadvantagves of marketing system thru the use Internet?
What is GRAB? Is it a marketing strategy or system? Why? Explain

2. What is the significance of Advertisement in marketing system? Explain its importance in

marketing. How is it done? What are the kinds of advertisement?

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