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Okada Manila

Okada Manila targets tourists and guests aged 25-55 who can afford luxury and are willing to spend significant money at the casino. It aims to provide both leisure activities for adults and a fun environment for children. To protect guests and staff, Okada Manila has strengthened safety and sanitation protocols through extensive training programs, new health and safety rules, and advanced cleaning technologies. It works closely with the government to ensure it is following all regulations and industry best practices for pandemic protection at the integrated resort complex.

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Ma. Keana Alexa Espinosa
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5K views1 page

Okada Manila

Okada Manila targets tourists and guests aged 25-55 who can afford luxury and are willing to spend significant money at the casino. It aims to provide both leisure activities for adults and a fun environment for children. To protect guests and staff, Okada Manila has strengthened safety and sanitation protocols through extensive training programs, new health and safety rules, and advanced cleaning technologies. It works closely with the government to ensure it is following all regulations and industry best practices for pandemic protection at the integrated resort complex.

Uploaded by

Ma. Keana Alexa Espinosa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

OKADA MANILA

TARGET MARKET

Okada Manila is a luxurious casino resort and hotel complex that is best for staycation. This
world-class destination in Metro Manila provides a quality services for tourists and for all. Okada’s target
market are those tourists or guests that ages 25-55. These are their target market since mostly in this
age have the ability to spend and purchase luxury and have the courage to invest too much money in
casino. Additionally, Okada Manila accommodates and targets visitors who wish to unwind and have a
good time without leaving the hotel. Okada Manila is also open for all ages even below 17 as long as
they ate accompanied by adults because Okada also offers different activities for children were they can
enjoy and explore while staying at Okada.

STRATEGIES AND ACTION PLAN

Okada Manila is committed to enhancing safety standards around the resort. To keep the
integrated resort's workforce trained and equipped, thorough training programs are being undertaken
for all of the integrated resort's personnel.
Okada Manila is a multi-disciplinary branding and marketing agency headquartered in Hong
Kong with locations throughout Asia and Europe. It offers a wide range of services with one goal in mind:
development. The organization will assist a brand in communicating with their target audience and
increasing sales by utilizing an integrated branding strategy and marketing services.
Okada Manila is implementing new rules at the resort complex, such as best practices and
innovative approaches to new government laws. Strengthened security measures are also in place
across the property, beginning with physical separation and the use of face masks in public locations.
Okada Manila has upgraded its sanitation and emergency measures by installing advanced cleaning
equipment like as disinfection chambers, UV scanners, and high-end cleaning robots. The resort stayed
totally compliant with regulatory regulations throughout the community quarantine, even going above
and beyond the required health and safety safeguards by establishing industry-leading practices across
its grounds. Okada Manila's 3T (True clean. True safe. True heart) campaign fits with government rules
and enables the company to alter its own approach to prioritize the health and safety of its guests and
employees. The resort promises to continue collaborating with the government in order to provide a
safe place for potential tourists.

REFERENCES

https://www.okadamanila.com/relax/attractions/kids-club/play-okada-manila
https://www.coursehero.com/file/57249828/OKADA-MARRIOTT-cupay-lopez-1docx/

https://www.scribd.com/document/507612500/CHAPTER-4

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