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MBA Research Report on Survey Analytics

This document outlines the structure and contents of a research project report for a Master's in Business Administration program. It includes sections for an executive summary, problem statement, objectives, scope of study, research design, analysis, findings, recommendations and conclusions, appendix, references, and bibliography. The research design section will describe the survey method, sample unit, sample size, and questionnaire. The analysis section will include numbered elements based on the actual work done. The findings, recommendations, and conclusions sections will also include numbered elements based on the work.

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Rajveer Kumar
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91 views13 pages

MBA Research Report on Survey Analytics

This document outlines the structure and contents of a research project report for a Master's in Business Administration program. It includes sections for an executive summary, problem statement, objectives, scope of study, research design, analysis, findings, recommendations and conclusions, appendix, references, and bibliography. The research design section will describe the survey method, sample unit, sample size, and questionnaire. The analysis section will include numbered elements based on the actual work done. The findings, recommendations, and conclusions sections will also include numbered elements based on the work.

Uploaded by

Rajveer Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

INSTRUCTIONS

RESEARCH PROJECT REPORT

On

“TOPIC”

Submitted in the partial fulfillment of the requirement for the


award of
MASTER IN BUISNESS ADMINISTRATION
<University Name>
ACADEMIC SESSION
(2021 – 20223)

Under the Guidance of: Submitted By:


<Guide Name> <Student Name>
<Designation of Guide> MBA(BM)
<Enrolment ID>

Date:
Date:

TO WHOMSOEVER IT MAY CONCERN

This is to certify that a student of MBA from GDG University (Batch 2021-
2023), Enrolment ID:____ has completed his/her research/dissertation on the topic
_____________________________________________________ under my guidance and
supervision from to .

Signature

<Guide Name>
<Designation>
Date:
Contents Table

S. No. Item Page No.


1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
Executive Summary

This project portrays how survey analytics can be used to solve market research business
problems. This one is an example of how we can analyze the impact of a concept app on
different segments of potential users and hence determines the go-to market strategy. The
project uses concepts of survey analytics and business statistics to predict the likability,
uniqueness and intention to use scale from the potential users of the concept app. The
implementation of the survey analytics was done by conducting personal and telephonic
surveys with the potential users. The output was statistics based presentation along with
recommendations for launching the app.
1. Statement about the problem
Here you have to explain the problem/issue/work you handled/did. Why it was
important? What is the background?

2. Objectives
What were you expected to do? What were you targets, if any? This is NOT about
your objectives of doing an internship.

3. Scope of the Study


What was the field/area of study? What was the region assigned to you? For
example: Region - Delhi, NCR and/or Segment - Middle income group, etc.
(Point 1,2 and 3 write in bullet points)
4. Research Design
 Survey Method (How to select respondents?)
 Sample Unit (Who is to be surveyed?)
 Sample Size (How many respondents?)
 Questionnaire
5. Analysis
6. Analysis of the data collected (Elements and numbering based on actual work
done)
7.
7 Findings
 Findings (Elements and numbering based on actual work done
8. Recommendations and Conclusions
 Conclusion
 Recommendation
 Limitations/Problems faced
 Learnings from the Internship
9. Appendix

[Link] of References
• (Mentioned at the end of each chapter, the references (Books, journal,
websites, etc, for that particular section/chapter)

10. Bibliography
• (Mentioned at the end of the report, mentioning all the books, journals,
websites, and other sources referred for writing the report)

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