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Advertising's Influence on Consumer Behavior

The study examined the impact of advertising on consumers' buying behavior through persuasiveness, brand image, and celebrity endorsement. A sample of 120 respondents was surveyed, of which 50 worked in government or semi-government services. Data analysis showed that well-executed advertising has a significant impact on consumers' loyalty towards brands and influences their intention to purchase advertised products over quality and price. The study recommends that the persuasive effects of advertising can further lead consumers to buy advertised products.

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Donnelle Niño Remotigue
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269 views2 pages

Advertising's Influence on Consumer Behavior

The study examined the impact of advertising on consumers' buying behavior through persuasiveness, brand image, and celebrity endorsement. A sample of 120 respondents was surveyed, of which 50 worked in government or semi-government services. Data analysis showed that well-executed advertising has a significant impact on consumers' loyalty towards brands and influences their intention to purchase advertised products over quality and price. The study recommends that the persuasive effects of advertising can further lead consumers to buy advertised products.

Uploaded by

Donnelle Niño Remotigue
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Author Title of Research Research Research Research Data Significan Recommen

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