PROPOSAL NO.
2
CENTER FOR M.I.C.E.: CONVENTION AND EXHIBITION
CENTER
TAN, ANNA JANE P. I 201410482
CHAPTER 1
PROJECT JUSTIFICATION
1.1. TECHNICAL DEFINITION OF THE TITLE
Center
A building or set of buildings having a particular purpose, or a place connected
with a particular activity.
MICE
Meetings, Incentives, Conventions and Exhibitions.
Convention
An assembly of persons met for a common purpose.
Exhibition
A public event at which objects of interest are displayed.
Complex
A group of buildings designed for a particular purpose, or one large building
divided into several smaller areas.
1.2. STATEMENT OF THE PROBLEM
What is the problem and reasons for undertaking the study?
• Lack of facility that can accommodate large events and gatherings of the area
• Existing convention and exhibition facilities does not meet the needs of some of
its users
• Promote and showcase numbers of businesses and the products and services it
offers
Key-questions
• In what way can architecture create a functional structure that accommodates its
users need?
• What architectural design should be considered to make a convention and
exhibition complex?
1.3. OBJECTIVE OF THE STUDY
To become a center for the Meetings, Incentive, Conventions and Exhibitions
To develop a flexible environment for conventions and other events
To promote the Meetings, Incentive, Conventions and Exhibitions industry of the
country
1.4. BACKGROUND OF THE STUDY
The Department of Tourism (DOT) Secretary Wanda Tulfo-Teo said the country's target of
7.5 million foreign tourists for the whole of 2018 is an inch closer with the development of
MICE (meetings, incentives, conventions and exhibitions) Roadmap 2030. Eight percent of
the tourist arrivals in the country is because of the MICE industry.
In 2016, Philippine MICE placed 48th in 116 countries worldwide and 14th among 35
countries in the Asia Pacific and the Middle East region in terms of having the most number
of [Link] is much to be done to achieve the 2030 goal of putting the Philippines
among the top ten in the International Congress and Convention Association rank in Asia
Pacific and the Middle East. (Rocamora, 2018)
The Philippines has the potential to attract foreign travellers as a destination for meetings,
incentives, conventions and exhibition (MICE), The country’s MICE industry is not only
attracting neighboring countries in the ASEAN region, but is also appealing to the global
market due to the lower costs it offer. The demand for MICE facilities is not exclusive to
conference, but also includes entertainment events such as rock concerts and sports
events.
(Talavera, 2018)
Trades shows and exhibitions can prove to be brilliant ways to promote individual business
as well as collective trade. Moreover, they play a pivotal role in helping businesses by
meeting with other players of the industry in which they can learn. It is also a great way to
network with other industry members and grow the customer base exponentially. (Soni,
2017)
1.5. DEFINITION OF TARGET USER
1.6. FLOOR AREA RATIO
Total Lot Area (TLA) = 42,043 sq.m.
Building Height Limit = 45 m
Maximum Allowable PSO = 75%
AMBF = PSO x TLA
= 75% X 1 42,043 sq.m.
= 31, 532.25 sq.m.
ISA = 20% X TLA
= 20% X 42,043 sq.m.
= 8,408.60 sq.m.
USA = 5% X TLA
= 5% X 42,043 sq.m.
= 2,102.15 sq.m.
MACA = AMBF+ISA
= 31, 532.25 sq.m. + 8,408.60 sq.m.
= 39,940.85 sq.m.
TOSL = USA+ISA
= 2,102.15 sq.m.+8,408.60 sq.m.
= 10,510.75 sq.m.
FLAR = (TLA X FLAR DESIGNATION RIGHTS)/AMBF
= (42,043 sq.m. X 5.00)/ 31,532.25 sq.m.
= 7 FLOORS
Allowable Max. Bldg. Volume = BHL X AMBF
= 45 m. X 31,532.25 sq.m.
=1,418,951.25 cu.m.
Total Gross Floor Area (TGFA) = AMBF X FLAR
= 31, 532.25 sq.m. X 7
= 220,725.75 sq.m.
1.7. PROJECT DESCRIPTION
1.6.1. Project Components
Primary Building/s
• Convention Center
• Admin Office
• Exhibition Halls
• Multi-Purpose Hall
• Hotel
Secondary Building/s
• Souvenir Shop
• Museum
• Park
1.8. PROBABLE COST OF THE PROJECT
Building Construction Cost
TGFA= 220,725.75 sq.m.
Average Cost = Php. 29,500 – 35,550 / sq.m.
Building Construction Cost
= 220,725.75 sq.m. X 29,500
= Php. 6,511,409,625
= 220,725.75 sq.m. X 35,550
= Php. 7,846,800,413
Land Development Cost
TOSL= 10,510.75 sq.m.
Average Cost = Php. 29,500 – 35,550 / sq.m.
Land Construction Cost
= 10,510.75 sq.m. X 29,500
= Php. 310,067,125
= 10,510.75 sq.m. X 35,550
= Php. 373,657,162.50
Lot Cost
Market Value= Php. 121,783,200
TOTAL= Php. 15,163,717,530
1.9. CONCEPTUAL FRAMEWORK
1.10. CONCLUSION
Functionalism
This design of the project should maximize the need of its users. The spaces in the
facility should have a purpose and must serve its purpose. It is also important for the
facility to be flexible as it will cater different events and gatherings.
CHAPTER 2
SITE JUSTIFICATION
2.1. LAND USE & ZONING REQUIREMENT
Land Use Map
Land Use Map
Zoning Ordinance
Primary Urban Core
The block enclosed by J.P. Rizal Avenue and the Tagaytay-Nasugbu Road is the
Primary Urban Core. What make the sight an ideal urban core are its central location,
sufficient size for unitary planning and the location of major urban facilities.
Developments shall focus on the provision of urban facilities and amenities such as
hotels, convention halls, parks and similar institutions. This area shall revolve around
the existing Tagaytay Centrum or the government center.
Site Location
2.2. ACCESSIBILITY OF TARGET USERS
Transportation
Catchment Area
2.3. AVAILABILITY OF UTILITY SYSTEMS
Waste Disposal System
Solid Waste
Garbage collection in the city is being managed by the local government unit
through the City Environment and Natural Resources Office (CENRO).
Liquid Waste
Tagaytay suffers from the absence of central sewerage system/waste water
treatment system. Since these facilities require massive resources, the city
resorts are using natural drainage and a multi-chamber (sealed) septic vault.
Communication Facilities
Telephone Services
Telephone Services within the city is mainly being serviced by the
Philippine Long Distance Telephone Comp (PLDanyT).
Mobile Phone Services (including Cell sites and their location)
Several relay stations for cellular phones (Smart, Globe and Sun Cellular
Telecommunications) are also found within the city.
2.4. TOPOGRAPHICAL DATA OF THE SITE
Slope
AREA (in SHARE TYPE SLOPE CHARACTERISTICS
hectares) (%) RANGE
(%)
2,210.0 34.0 A 0 to 2.5 Level to nearly level
715.0 11.0 B 2.6 to Very gently sloping or
5.0 undulating
390.0 6.0 C 5.1 to Gently sloping or
10.0 undulating
520.0 8.0 D 10.1 to Moderately sloping or
18.0 rolling
1,040.0 16.0 E 18.1 to Strongly sloping or
25.0 strongly rolling
1,625.0 25.0 F Over Strongly hilly to
25.0 mountainous
Areas with Type D slopes (10.1 to 18.0 percent) cover 520.0 hectares of land in portions
of Barangays Calabuso, Dapdap, Iruhin, Sungay, Sambong, Kaybagal, San Jose and
Silang Crossing.
Countor Map
Land Capability Map
Soil Sustainability
Erosion Hazard Map
Existing Structures & Vegetation
2.5. CLIMATIC CONDITIONS
Climate
Dry from November through april
Wet during the rest of the year
Atmospheric Temperature
A cool and invigorating climate with an average temperature of 22.7o C.
Situated approximately 600 meters above sea level
Misty and is relatively cooler during the months of December, January and February
Relative Humidity
The average relative humidity of Tagaytay is 78 percent.
Rainfall
Maximum rainfall usually occurs from July to September.
The city’s annual rainfall is 2,546 mm with a peak of 459 mm in August and low of 27
mm in February.
Wind Direction
North-eastern winds prevail in the city during the months of October to April.
Winds came from the southwest during May to September.
The average speed of the wind is 6 knots per hour.
Typhoons
31% to 40% of the typhoons visiting the Philippines affect Tagaytay City.
Probable months of typhoon season are from June to December
2.6. SITE PICTURES
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