MK110: SOCIAL & SALES NETWORK COMMUNICATIONS - Project 3
Finding Your Target Market
Project Description:
A target market is the specific group of people you want to reach with your marketing message. They
are the people who are most likely to buy your products or services, and are united by some common
characteristics, like demographics and behaviors.
Defining your target market is one of a marketer’s most important tasks. It’s the foundation of all
elements of your marketing strategy, from how you develop and name your products or services right
through to the marketing channels you use to promote them.
For Project 3, choose one of the following brands: Nike, Whole Foods, Amazon, Ulta, McDonalds or
Tesla, and discuss who you think comprises their target market.
Make sure to consider all Geographic, Demographic, Psychographic, and Behavioral attributes.
Remember that all successful marketing strategies use quantitative and qualitative data. Use a
secondary research resource like Statista https://www.statista.com. Be sure to cite any statistics that
you used to determine your brand’s target market.
Also, auditing your brand’s social media feeds will give you valuable information.
If you need some guidance, refer to Chapter 5 in your textbook.
Submit your target market description (minimum 200 words) to Project 3 in Moodle.
Whole Foods is a natural and organic food supermarket chain that has gained a reputation for providing
high-quality products to customers. The target market for Whole Foods comprises a diverse group of
people who share certain demographic, psychographic, geographic, and behavioral attributes.
Geographic: Whole Foods targets customers in urban and suburban areas with high-income levels. The
brand has over 500 stores in North America, the UK, and Germany.
Demographic: The brand's target market includes individuals with higher disposable income, educated
and health-conscious customers who are willing to pay a premium price for high-quality products.
According to Statista, 44% of Whole Foods customers have an annual household income of over
$100,000, and 37% have a college or post-graduate degree.
Psychographic: Whole Foods targets customers who value sustainability, organic foods, and
environmentally-friendly products. They cater to customers who are interested in health and wellness,
and who prioritize ethical and social responsibility.
Behavioral: Whole Foods' target market includes customers who are willing to pay a premium for high-
quality, organic, and sustainably sourced products. The brand appeals to customers who are loyal to the
Whole Foods brand and appreciate the convenience of online ordering and delivery services.
In conclusion, Whole Foods' target market consists of higher-income, educated, health-conscious, and
environmentally-conscious individuals who are willing to pay a premium price for high-quality, organic,
and sustainably sourced products. Whole Foods has built a strong reputation for providing premium
quality products, and their target market values the brand's commitment to health and wellness,
sustainability, and social responsibility.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated
requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very
good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that
shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
MK110: Social & Sales Network Communications (BCM)
Student:
Instructor:
Date:
STUDENT LEARNING OUTCOMES
SLO-1. Discuss how marketers use segmentation when formulating a winning marketing strategy.
SLO-2. Convey why product positioning is a foundational tenet of marketing management.
SLO-4. Explain why great digital and social media marketing campaigns are the result of robust social
auditing.
SLO-6. Understand the importance of well-defined target marketing strategies and why brands can’t be
“everything to everybody”.
SLO-7. Discuss why and how credible quantitative data should be used when creating and maintaining
social media campaigns.
Project 3
Possible Your
Description of requirements
Points Points
SLO-1, SLO-2, SLO-4, SLO-6, SLO-7: Chose one of the brands in the project
description and provided a discussion of who you think comprises their 40
target market (minimum 200 words). Sources cited of statistics used.
SLO-1, SLO-2, SLO-4, SLO-6, SLO-7 Geographic attributes are included in 15
the target market description.
SLO-1, SLO-2, SLO-4, SLO-6, SLO-7 Demographic attributes are included in 15
the target market description.
SLO-1, SLO-2, SLO-4, SLO-6, SLO-7 Psychographic attributes are included 15
in the target market description.
SLO-1, SLO-2, SLO-4, SLO-6, SLO-7 Behavioral attributes are included in 15
the target market description.
TOTAL 60
YOUR SCORE: ________
Instructor Comments:
