Republic of the Philippines

NUEVA VIZCAYA STATE UNIVERSITY

Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

College: ARTS AND SCIENCES

Campus : Bambang

DEGREE PROGRAM BSPA COURSE NO. BA 01

SPECIALIZATION - COURSE TITLE ENTREPRENEURSHIP
YEAR LEVEL 1ST Year TIME FRAME 6 Hours WK NO. 15-17 IM NO. 6

I. UNIT TITLE/CHAPTER TITLE

SUCCESSFUL ENTREPRENEURS
II. LESSON TITLE

1. Jonathan So and Carlito Macadangdang

2. Lucio Tan
3. Henry Sy
4. National Bookstore
5. Mercury Drugstore
6. Jollibee Corporation

III. LESSON OVERVIEW

Documentaries on entrepreneurship are generally associated more with material successes,

enrichment and empowerment than of failures or business bankruptcy. One has to take note, however,
that among those who have earned their materials riches and popularity, many of them did not wake up
on a silver platter so to speak but many of them had sad stories to tell in the beginning with success
and contentment in the end. The stories of successes of many entrepreneurs are for the readers to
emulate and their failures are opportunities to learn from.
The brief story of the following successful entrepreneurs tells us their beginnings and the rocky
road they have been through and the secret ingredients to achieve material wealth we realize to be no
secret at all.
The following write-ups about the persons referred to are just introductory or synopsis of their
background as many of their success and failures are well publicized either in books of various media
instruments. For detailed information as to the ingredients for success, a number of books and
publications and as well as magazine and newspaper reports can be search to give a more detailed
and candid analysis and assessments of how the persons made it.
This chapter focuses on the different businesses of the entrepreneurs, their success stories
which includes their ups and downs that leads them to a successful business venture.

IV. DESIRED LEARNING OUTCOMES

At the end of the chapter the student is expected to:

1. Identify the characteristics and attitudes of successful entrepreneurs;

2. Relate the success stories of identified most successful entrepreneurs;
3. Formulate the success principles and practices of the different entrepreneurs; and
4. Apply concepts and theories learned in actual business activity.

“In accordance with Section 185. Fair Use of Copyrighted Work of Republic Act 8293, the copyrighted works included in this material may be reproduced
for educational purposes only and not for commercial distribution ‖
NVSU-FR-ICD-05-00 (081220) Page 1 of 11
 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

V. LESSON CONTENT:
Introduction: Please watch this link on ―How to start small business:
[Link]

1. JONATHAN SO AND CARLITO MACADANGDANG

JC Worldwide's First Brand The History:
The humble beginning of –
―YEARS OF BUILDING
DREAMS AND CREATING
OPPORTUNITIES”

Founded in 2006, JC
Franchising Inc. was the
brainchild of two young
entrepreneurs Jonathan So
and Carlito Macadangdang
Jr. The two childhood friends
recognized the market potential
of food franchising and
explored into its many aspects.
Thus, what started out as an
idea to franchise came the
realization that establishing
their own franchising company
was the more viable path to
take.

JC Worldwide first launched its first brand of food stall Burger Factory, which serves luscious
burgers and snacks. With the surprising growth of their pet brand, they launched several new
brands after only three months, including: Siomai King, Sgt. Sisig, Siopao da King, and Noodle
House. As its commitment to consumers, the Company uses quality ingredients everyday such as
fresh meats and vegetables. All ingredients are being processed using the latest machinery in
producing Siomai and Siopao at their commissary which has GMP (Good Manufacturing
Practices) certificate, BFAD and NMIS accreditation. Employees are meticulously trained and
maintain good sanitation.

To date, all the brands combined have produced over to 1000 franchises nationwide. JC
Worldwide is now developing new brands that will soon be introduced to the market. In addition to
that, JC Worldwide has been getting recognition from different market sectors. Both Jonathan So
and Carlito Macadangdang have appeared in acclaimed TV programs such as Magandang
Umaga Bayan and Pangkabuhayang Swak na Swak, and was featured in noted news weekly The
Philippine Free Press and Entrepreneur Magazine. Also the company has sponsored different TV
shows like Showtime, Singing Bee, Bet on Your Baby, and Gandang Gabi Vice.

Mission
To care not only for our franchise but also to our end consumers.
To promote and strengthen micro-entrepreneurship through active participation in various
business-oriented programs and through its own marketing strategy. Along with this leadership is
the commitment to see our customers through success.
To provide variety of products noted for its quality as well as its great taste.
To provide Filipino people value for their money during this time of narrowing consumer spending
power.
To broaden the reach of its services to areas and people who need it most, gaining a strong
foothold in the food stall franchising industry.
To enrich the lives of Filipino families by providing them secure and stable future.
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 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

Vision
To uplift the quality of life of the Filipino people through microbusiness.
To inspire all Filipinos to have entrepreneurial spirit as means to achieve economic growth for our
country.
To be the leading provider of affordable and profitable franchises in the country and essentially a
global brand.

JC PREMIERE PRODUCTS/SERVICE

Copper Mask and Barley helps you Ninja Ion is a personal air
CALVIT C is a
Ninja Ion, which maintain a purifier with an ability to
certified vitamin Good Leaf Ashitaba
offer protection healthy lifestyle release 200 million anions
supplement that Instant Coffee has
against the and is also a key that will help you fight off
contains nutrients chalcone which
coronavirus to fighting off viruses. Breathe safe, clean
you need to live a contains a lot of
diseases air.
good life. nutrients beneficial to
the human body.

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for educational purposes only and not for commercial distribution ‖
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 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

2. LUCIO TAN
The late Jaime Cardinal Sin once wrote that the
life story of Lucio C. Tan is like the proverbial mustard
seed: "It began small but emerged bigger than most of
the shrubs and trees." Indeed, Lucio Tan started small
and humble. Yet, according to the good Cardinal, his
only armaments were faith on God and determination in
his work. ―They proved to be the best ammunition a
person can have.‖

Lucio Tan, probably the most controversial of all

the Filipino Tycoons, is the featured success story
today. He was once the longest running richest man in
the Philippines not until last year when his great rival
retail tycoon Henry Sy overtook him in the throne.

Although some of us knew Lucio Tan got involved in various controversies as in the case of
tax evasion, having a lot of children in different wives, and having close friends in politics like
former Philippine Presidents Marcos and Estrada, he is still another epitome of success.

Let‘s look another rags to riches entrepreneur story as we witness the success story of Dr.
Lucio Tan.

Lucio Tan was born on July 17, 1934 in China‘s Fujian province. His family moved to
Philippines, in Naga, where he was a child. He worked his way through college studying
Chemistry in Far Eastern University but quit before graduating, set up a business that deals with
scrap in the late 1950s and later on found a job in a tobacco factory where he was tasked to buy
leaf tobacco in the Ilocos provinces.

Because of this experience, Lucio Tan started his own cigarette company named Fortune
Tobacco in 1966. It was also during this time when his close friend Ferdinand Marcos was newly
elected as President. The tobacco business was a success and it expanded introducing a
budget brand ‗Hope‘ in 1975. By year 1980, Fortune Tobacco was the Philippines‘ largest
cigarette manufacturer.

In 1977, Lucio Tan acquired from the Philippine Government the then bankrupt bank
General Bank and Trust Co. (Genbank) for only P500, 000 which was described by many as a
sweetheart deal. It was later renamed to Allied Bank.

In 1982, Lucio Tan established and put up Asia Brewery where he used to his benefit, the
Marcos ruling that lifted the ban on the establishment of new beer companies. Back then, it was
the only brewery allowed to compete with the market leader San Miguel Corp.

In 1993, Lucio Tan secured control of the country‘s airline carrier Philippine Air Lines (PAL).
While a lot of articles say that Lucio Tan benefited a lot from tax concessions and privileges that
the Marcos Regime gave to him in exchange for a rumored 60% on all his shareholdings, on
December 7, 2007, the Philippine Supreme Court affirmed the decision dismissing the state‘s
sequestration of Lucio Tan‘s companies. The court‘s decision says that ―there can be no
question that indeed, petitioner‘s orders of sequestration are void and have no legal effect.‖

Today, Lucio Tan is still one of the richest people in the Philippines ranking him as second
to Henry Sy last year 2008 with a total asset of %1.5 Billion. His Lucio Tan Group of Companies
now owns several industries that include liquor (Tanduay Holdings, Inc. and Asia Brewery),
tobacco (Fortune Tobacco), aviation (Philippine Airlines), banking (Allied Bank and Philippine
National Bank), real estate (Eton Properties Philippines), and education (University of the East).
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 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

3. HENRY SY, SR

Henry Sy, Sr. (Chinese: 施至成; pinyin: Shī ZhìChéng;

born December 25, 1923) is a Chinese Filipino businessman
and the founder and chairman of SM Prime Holdings, the
largest retailer and shopping mall operator in the Philippines.
He earned his Associate of Arts degree in Commercial
Studies at Far Eastern University in 1950. Acknowledged as
the country‘s "Retail King," he has come a long way from the
modest shoe store he set up in Quiapo in 1946, to become
Asia's biggest shopping mall operator with over 30 malls

throughout the Philippines. He is the Philippines' richest man, gaining 1.4 billion dollars in 2007,
amid the global financial crisis.

The huge gain was due to his holding company, SM Investments Corp., which has interests
in Banco de Oro Universal Bank, inter alia. Forbes magazine's 2008 list of 40 wealthiest
Filipinos, revealed the Sy family's net worth was 3.1 billion dollars. Earlier, he was the 2nd
wealthiest individual in the Philippines, next to Lucio Tan and (as of 2008) 843rd in the world. Sy
is considered a Tai-Pan or tycoon of Asia. The Sy group is the operator of Banco de Oro
Universal Bank and owner of China Banking Corporation.

In 2006, he bought the remaining 66% of Equitable PCI Bank, the Philippines 3rd largest
lender, in which he already had a 34% stake, and merged it with Banco de Oro Universal Bank in
2007. The merger created the Philippines's second largest financial institution with resources of
close to $17billion dollars. A conspiracy tells that the Sy family has a personal stake of $4 billion
in these 3 banks, although there are still no sufficient evidences that strongly substantiate such
matter. Mr. Sy has recently sold his 11% stake in San Miguel Corporation, Southeast Asia's
largest food and beverage conglomerate for $680 million.

Henry Sy, Sr., was named "Management Man of the Year" by the Makati Business Club
and was conferred an Honorary Doctorate in Business Management by De La Salle University-
Manila in January 1999. He organized the SM Foundation Inc., which helps underprivileged but
promising young Filipinos. Sy's retail chain is SM Prime Holdings, known as "Shoe Mart" or
simply "SM". Several of his children now hold senior management positions in his companies,
although he has groomed daughter Teresita Sy-Coson and his grandchildren Hailey Sy-Coson,
Darcie Sy and Josiah Sy as his successors. Sy's holding company, SM Investments Corp., has
consistently been cited as one of the Philippines best-managed companies. On May 20, 2006,
The SM Mall of Asia, built in the reclamation area of Pasay City, was opened to the public. It is
the sixth-largest mall in the world. Sy got his start by selling smuggled shoes from abroad.

4. MARIA SOCORO CANSIO RAMOS

National Book Store, the Philippine‘s largest chain of

bookstores is the featured success story for today as we
witness the life story of the woman behind it, Socorro Ramos or
more commonly known to her staffs as Nanay Coring.
Her story is truly an inspiring one as she built the business
National Book Store from scratch with a lot of challenges and
hurdles as she and her husband Jose Ramos literally built and
rebuilt the business three times from scratch. That‘s the true
entrepreneurial spirit with enough courage and
determination.

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for educational purposes only and not for commercial distribution ‖
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 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

Nanay Coring or Maria Socorro Cancio in her early years was born in Sta. Cruz, Laguna
on September 23, 1923. Ever she was young, she grew up in an entrepreneurial environment
as one of the six children born to entrepreneur parents and grandmother. Her parents used to
run a store selling a lot of stuffs from slippers to clothes and a lot more while her grandmother
had a market stall where the young Socorro got used to seeing customers withdraw items on
credit. Unfortunately, her grandmother did not manage the business carefully not maintaining a
list of those items availed on credit and their business fell.
After that event, they went to Manila. Her mother struggled hard to feed six children and
the young Socorro considered herself as lucky if she got money from her mother. Her elder
sisters helped the family by working in a candy and bubble gum factory and she spent her
summer doing summer jobs too. In one instance, young Socorro was hired to peel off the paper
used in old cigarettes so that it can be reuse to make new fresh cigarette sticks. She received
five centavos per pack of cigarettes. But the young Socorro started her entrepreneurial skills
and hired kids in their neighbourhood paying them 5 centavos for every two pack of cigarettes
leveraging her efforts. Since then, the young Socorro was on her way to become an
entrepreneur as early as 10 years old!
Immediately after graduating from Arellano High School, she worked as a salesgirl at
Goodwill Book Store owned by the family of her present husband Jose Ramos. Socorro‘s
brother Manuel married one of the Ramos children and in 1940, they needed someone to look
after the branch they set up along Escolta Street, on the ground floor of Panciteria National.
Jose Ramos took over it and asked Socorro to work on him in that branch. They renamed it as
National Book Store.
Their love story began but her parents were against with it as Socorro was just 18 years
old back then. She was told to stay in the province to keep away from marrying Jose Ramos.
But as they say, true love never dies, the young Socorro with just 11 pesos in her pocket,
struggled to go back to Manila to marry Jose. Because of this act, her family was so furious and
angry that they considered her dead already. It was short-lived though lasting only until Socorro
gave birth to her twins named Alfredo, who is now the President of National Book Store and
Benjamin, now the Vice President.
As mentioned above, the business National Book Store faced a lot of challenges as it
was built and rebuilt three times from scratch!

First, Socorro admitted that it was not easy to start the

business from scratch. She recalled that during the Japanese
occupation, they would look on each and every book title on
sale. If they found questionable books, they would just tear
the pages off leaving them useless. So instead of selling
books, Socorro and Jose decided to fill their bookshelves with
stuffs from candies, soap, slippers, papers, and cigarettes.
During the war, she would transfer goods to her smaller
stores.
Second, when the Japanese were driven away, it was
now the time for the Americans. Their National Book Store
stall in Escolta was damaged in the war. They recovered a bit
by selling unused greeting cards and uncensored books,
which they had hidden in their home.

Third, in 1945, they relocated their National Book Store previously located at Escolta to
Avenida. The business is doing quite well during first few post-war school years but
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 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

unfortunately, three years after, a typhoon blew the roof of their store and they were left with
soaked books and stuffs that were worthless. Again, for the third time, they have to start from
zero.
They struggled hard to rebuild National Book Store for the third time. But since then, every
centavo that they earned was used to buy the lot where the Rizal Avenue Branch of National
Book Store stands to this day.
Today, National Book Store is considered as the largest chain of bookstores in the country.
They have ventured into several businesses already such as a convenience-type store named
NBS Book Express, publishing companies named Cacho-Hermanos printing press, Anvil Books
and Capitol-Atlas Publishing, another book store named PowerBooks, music store named Tower
Records and Music One, Gift Gate, the home of Hello Kitty and Swatch, and a department store
named Crossings department store. Socorro‘s children and relatives ran all these.
Socorro Ramos‘ life and success story and the challenges that she faced with her business
National Book Store business was another inspiring story. In fact, it was recognized when she
was chosen as the Ernst and Young‘s Philippine Entrepreneur of the Year in 2005.
Today, at the age of 85, Socorro Ramos or Nanay Coring acts as the General Manager of
National Book Store. And she told that the core values in her success are to keep learning,
being actively involved in the business, being able to read changes and act on them
immediately, and most of all, never give up!

5. MARIANO QUE

MERCURY DRUG STORE

MERCURY DRUG… SERVING OUR
CUSTOMERS BETTER. From its humble
beginnings, Mercury Drug has gone beyond
expectations. Shortly after the liberation of Manila
from Japanese occupation, Mariano Que, realizing
the need of the people for medicines, bought with
his hard earned savings of P100 a bottle of 1000
tablets of Sulfathiazole and sold it ―patingi-tingi‖ for
P1.00 per tablet in the sidewalks of Bambang,
Manila. Sulfathiazole is a wonder drug that cures
all during that time.

From pushcart – peddling and with his previous working experience in a drugstore before
the war, he eventually opened his first small drugstore in Bambang Street. Mercury Drug has
today grown into a vast network of over 700 company-owned and franchised stores nationwide.
Mercury Drug believes that it owes its success to the millions of customers who have trusted and
patronized the drugstore chain all throughout these years. Its feat could also not have been
possible without its pool of professional and dedicated staff numbering close to 9,000 today.
As a way of giving back to the people, Mercury Drug vows to bring quality, safe and
affordable health-enhancing and life-saving medicines closer to the public. In the first place, it is
what the name Mercury Drug stands for. In Roman mythology, Mercury is known as the god of
commerce and manual skill. Being the messenger of gods, Mercury needed a winged-feet for his
swift flights. Mercury Drug remains committed to its name as seen on its corporate philosophy of
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NVSU-FR-ICD-05-00 (081220) Page 7 of 11
 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

total and speedy customer service: ―To serve you, to have what you want, when you want it.‖
Aside from bringing its chain of stores closer to the homes of the people, Mercury Drug
has constantly endeavored to reach the hearts of the customers. To achieve this, Mercury Drug
has taken pride in the introduction of many firsts in the drug retailing business ---all in an effort to
satisfy, please and further serve the people.
In 1945, it opened a drugstore and one of its innovations is to sell ―tingi-tingi‖ or piece by
piece to those who could not afford to buy a whole bottle of medicine. Realizing that not
everyone could go to the drugstore, Mercury Drug introduced the first motorized customer
delivery service in 1948. Four years later, it commenced the 17-hour, 7 days a week drugstore
service; in 1963, the country‘s first self-service drugstore; in 1965, the 24-hour, 7 days a week
service; in 1967, the first computerized temperature-controlled central warehouse; in 1969, the
first drugstore chain to use biological refrigerators to preserve life-saving medicines and in 1976,
the first drugstore chain to expand throughout Luzon, Visayas and Mindanao.
Mercury Drug believes that quality and life-saving medicines made affordable and
accessible are as important today as it was then. Now more than ever, it is committed to
introducing enhanced services to better serve the customers farther and wider, whoever and
wherever they may be. For instance, Mercury Drug makes certain the availability of less common
but life-saving medical products such as serum, blood plasma, albumin and the like that are
stored in a Bio-refrigerator. This would require Mercury Drug to invest on modern technology and
to continuously upgrade its facilities in its head office, stores and distribution centers. Aside from
pharmaceutical products, it now carries basic household necessities such as food, health and
personal care products and others for the buying convenience of its customers. It has also
incorporated value added facilities and services in many of its drugstores. More and more
branches are open on a 24-hour service all days of the week. Aside from consistently complying
with the 20% discounts to senior citizens, Mercury Drug has also launched its ‖Suki‖ card, a
customer program as a way of expressing gratitude to its loyal customers.
As a drugstore with a heart, Mercury Drug has been conducting ―Operation Bigay Lunas‖
every March 1, on their anniversary day together with its business associates. For the past
decade, this annual and all-day free clinic catering to the less-privileged provides medical
consultations and free medicines to indigent patients in selected cities and municipalities
nationwide. This year alone, it served more than 130,000 beneficiaries in around 63 cities and
municipalities.
In 2002, Mercury Drug, in partnership with the Philippine Business for Social Progress
(PBSP), has launched a program that has been helping rural and urban marginalized
communities nationwide to have access to potable water system within their communities
through the Artesian Well Project. The installation of this potable water system helped improved
the quality of life of the beneficiaries by promoting better health and sanitation practices.
In the years to come, Mercury Drug will keep on looking for opportunities to further
enable customers to have more access to quality, safe and life-saving medicines, thus enabling
them to have more meaningful, healthier and longer lives. It will always pursue its commitment to
better and further serve its customers whose trust and loyal patronage has allowed Mercury
Drug to be of continued service to the nation.

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for educational purposes only and not for commercial distribution ‖
NVSU-FR-ICD-05-00 (081220) Page 8 of 11
 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

6. TONY TAN CAKTIONG

Jollibee's Short History

JOLLIBEE CORPORATION
These expansions led the company to its
successful streak even today. But what else do we know
about Jollibee as well as with other brands? Jollibee's
Short History before the Jollibee that all the Filipinos
know of today, it was once an ice cream parlor shop
down in the old streets of Cubao. It was started by Tony
Tan Caktiong and his family in 1975. It was later
changed to serving sandwiches aside from ice cream. But
it was in 1978 that Tony and his family decided to change
their business completely. According to their Jollibee web
site, Tony Tan and his brothers and sisters, being
partners, then engaged the services of a management
consultant in the person of Manuel C. Lumba. Through
Lumba's study, he has pointed out that there is a much
larger market waiting to be tapped in hamburgers
compared to ice creams and sandwiches.

Tony, believing in Lumba's advice, turned their business of ice cream parlor shop to a full
grown hamburger fast-food restaurant. This shift gave rise to their business, grew more popular
along its area.
To further improve the restaurant's outlook, Tony and Lumba then changed its name from
Jollibee to Jolly Bee, then to the one-word name Jollibee. Both then visualized its mascot.
Inspired by local and foreign children's book, they have created Jollibee's current mascot, a big
red bee wearing a blazer as well as a chef's hat. They then created names for their menus, so as
to perfectly fit their theme such as Yum Burger for their burgers as well as Chicken joy for their
deep fried chickens.
Through the business' simple beginnings, Jollibee grew to become one of the largest fast-
food chains not only in the Philippines, but also across the world. There are currently 1,482
Jollibee stores around the globe: 1,185 are here in the Philippines, and 297 in various other
countries—141 Jollibee stores in Vietnam, 47 in the United States, 18 in Brunei, 16 in Canada,
16 in the United Arab Emirates, 12 in Saudi Arabia, 10 in Qatar, 10 in Hong Kong, 11 in
Singapore, six in Kuwait, three in the United Kingdom, two in Italy, one in Bahrain, one in Macau,
one in Malaysia, and one in Guam.

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for educational purposes only and not for commercial distribution ‖
NVSU-FR-ICD-05-00 (081220) Page 9 of 11
 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

VI. LEARNING ACTIVITIES (45 points)

1. Search at least one (1) successful entrepreneur in your respective places and write their success
story.
2. Compare the success stories of JC Premiere.
3. Prepare a critic paper on the success story of an entrepreneur of your choice.

VII. ASSIGNMENT

Answer the following questions briefly. (45 points)

1. What are the distinctive characteristics of Lucio Tan and Henry Sy? (10points}
2. How do you assess the success story of JC Worldwide Franchise Inc. (10 points)
3. Are there significant differences on the strategies of Mercury Drugstore, National Bookstore, and
Jollibee Corporation to attain successful in their respective field of business endeavor? (15 points)

VIII. EVALUATION (Note: Not to be included in the student‘s copy of the IM)

A. Identification. Identify the businessman who owned or introduced the product

or business indicated below.
1. Philippine Airlines 1.

2. PLDT 2.
3. Asia Brewery 3.
4. Calvit C 4.
5. BDO 5.
6. Fortune Tobacco Corporation 6.
7. Coppermasks 7.
8. Siomai King, Potato King 8.
9. Robinson Bank 9.
10. Cebu Pacific 10.

B. Enumerate the success formula of the following businessmen/women:

1. Lucio Tan
2. Mariano Que
3. Henry Sy
4. Jonathan So and Carlito Mcadangdang
5. Maria Socoro Cansio Ramos

C. Matching Type: Match column A to column B and write the correct

answer on the space provided
Answer Column A Column B

1. 1. PLT College A. Maria Socorro Cancio

2. 2. National Books Store B. John Gokongwei
3. 3. Philippine National Bank C. Henry Sy
4. 4. Cebu Pacific D. Lucio Tan
5. 5. China Bank E. Bill Gates
6. 6. Microsoft F. Jonathan So and Carlito Macadangdang
7. 7. Jollibee G. Tony Caktiong
8. 8. Calvit - C H. Purisimo L. Tiam
9. 9. Mercury Drug Store I. Mariano Que
10. 10. CDO Corporation J. Jerome Ong

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NVSU-FR-ICD-05-00 (081220) Page 10 of 11
 Republic of the Philippines
NUEVA VIZCAYA STATE UNIVERSITY
Bambang, Nueva Vizcaya
INSTRUCTIONAL MODULE #6
IM No.: BA 01–2nd SEM-2022-2023

IX. REFERENCES
A. Books
Drummond, H. (2009), How to be a Successful Entrepreneur, Spot the Opportunity, Take a Risk
and Build a Brilliant Business, Kogan Page, London and Philadelphia.
Fajardo, F.R.(2002), Entrepreneurship: Mandaluyong City, Philippines:
National Bookstore.
Hisrich, R. D. [Link], (2008), Entrepreneurship 7th Edition, McGraw-Hill International Edition.
Orcullo, N.A. Jr., 2000, Contemporary Entrepreneurship: Mandaluyong City, Philippines: Academic
Publishing Corporation.
B. Online Sources
Department of trade and Industry website: (accessed 2002)
[Link]
[Link]
DOLE website: [Link]
[Link]
[Link]
HTTPS://[Link]/394242/JC-FOUNDERS-JONATHAN-SO-CARLITO-MACADANGDANG-
HAILED-AS-MOST-OUTSTANDING-GLOBAL-ENTREPRENEURS

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