Dear Hiring Manager,
I am writing to express my strong interest in the Visual Merchandiser position with your Company, as
advertised on your Careers Site. With my creative flair, keen eye for detail, and passion for design, I am
confident in my ability to contribute to the visual merchandising efforts of Louis Vuitton in Barcelona.
Having gained valuable experience as a Visual Merchandiser for the past 5 years, I have developed a
deep understanding of the importance of effective visual presentation in maximising sales and
enhancing the overall customer experience. I possess a strong background in both fashion and retail,
and I have consistently applied my skills to create visually captivating displays that drive foot traffic,
increase conversion rates, and promote brand awareness.
Throughout my career, I have successfully collaborated with cross-functional teams, including buyers,
marketing professionals, and store managers, to translate marketing strategies into compelling visual
displays. I am skilled in conceptualising and executing innovative and on-trend designs that align with
the target audience and reflect the brand's identity. I am adept at utilising various visual
merchandising techniques, such as colour coordination, space optimisation, signage placement, and
lighting, to create impactful presentations that captivate customers and drive sales.
Furthermore, I am currently learning industry-standard design software, such as Adobe Creative Suite
and SketchUp, which will enable me to create visual mock-ups and planogram layouts that effectively
communicate my vision. I stay updated with the latest trends and consumer behaviour to ensure that
my visual merchandising strategies are always fresh, relevant, and tailored to the local market.
In addition to my technical skills, I am highly organised, detail-oriented, and capable of managing
multiple projects simultaneously. I thrive in fast-paced environments and enjoy the challenge of
meeting deadlines while maintaining the highest level of quality. With my exceptional communication
and interpersonal skills, I can effectively collaborate with team members and build strong
relationships with stakeholders at all levels.
I am excited about the opportunity to contribute my skills and expertise to Louis Vuitton, which I
admire for its reputation as a leader in the industry and its commitment to creating exceptional
shopping experiences. Barcelona's vibrant fashion scene and dynamic retail landscape make it an
ideal environment for me to showcase my creativity and make a meaningful impact.
Thank you for considering my application. Below, my resume for your review, which provides further
details on my qualifications. I would welcome the opportunity to discuss how my skills align with the
requirements of the Visual Merchandiser position within your company. I am available at your
convenience for an interview or any additional information you may require.
Thank you for your time and consideration.
Sincerely,
Nicole Vieira
NICOLE VIEIRA
VISUAL MERCHANDISER
Successful and highly creative Visual Merchandiser with proven
accomplishments in driving market growth and profits. Having the
ability to drive brands forward with visual strategies and concepts. I
am a hardworking team builder that motivates personnel in order to
maximise performance, whilst maintaining the ability to make a
strong impact with Visual Merchandising. Working in the Luxury
retail industry for four years, i continuously aim to provide high
quality, creative and professional work
promptly that demonstrates my efficiency and skills.
VM portfolio upon request.
Nicole Vieira WORK EXPERIENCE
CONTACT FASHION PORTFOLIO 2023- 06/2023
Calvin Klein & Tommy Hilfiger (Stanbel)
nicvie@[Link] Assisting with Visual Merchandising of new collections within stores
Store Opening of 3 Calvin Klein stores within South Africa
91 420 82 11 Soft Launch Functions for Store Openings
Presence on the sales floor, serving a proper approach and service to the
customers
Guimarota, Leiria Assisting in Buying Department by analysing customer buying trends
Assisting in Price Determinations
Portuguese - CC319790 E-commerce
Marketing Duties
Willing to relocate - Yes Warehouse Duties
Drivers License
03/12/1997
BRAND MANAGER 2022-2023
Karl Lagerfeld & Preview Designer Collection (EAG)
PROFESSIONAL & Responsible for the enforcement of company procedures on cash activity, inventory
PERSONAL
and all the main reporting activities requested by head office.
Create and implement action plans to achieve store sales targets as well as Key
Performance Index.
SKILLS Represent the company in the local market, identifying new opportunities to increase
customer footfall, attract new cus- tomers and build a loyal relationship with both the
Visual Merchandising company and the brands.
Represent the Company in International markets for buys and feedback reports as to
Excellent communication and interpersonal
how the company can improve globally.
skills Attention to detail and accuracy Meeting store operating budget and controlling store ex- penses
Planning and organising Presence on the sales floor, ensuring a proper approach and service to the customers
Writing Press Release’s for International approval in order to submit locally to the RSA
Problem analysis and solving, decision maker
Market.
Strong time management, ability to work under Recruiting, sourcing and interviewing candidates for the stores
pressure as well as meeting deadlines Monthly staff rosters
Merchandising departments, windows, setting up window
Strategic Planning
displays in the line with international guidelines for the brand,
Public Relations points below in previous experience (SurteeGroup) were exercised in current
Marketing employment.
Promote an entrepreneurial team spirit using effective communication, ensuring
Ability to deal sensitively with confidential efficient organisation and professional growth
materials Ensure that the team is always prepared on the company!s latest information, brand
Customer Service knowledge, local market, competitors, policies and procedures
Monitoring stock takes
Sales Quality control communications with customer repairs
Easily adaptable to work in an international Develop a sales strategy, in collaboration with the retail and
Visual merchandising and retail operations teams
environment
Participating in the buying session when requested and provide effective customer
Good knowledge of MS Office 2016 plus (Word, effective feedback, based on store and region needs
Excel, Powerpoint) and outlook Making sure that stockroom and receiving of stock is being followed correctly
Warehouse duties
Administration
Writing
Time Management
LANGUAGES VISUAL MERCHANDISER
Hugo Boss & Sacoor Brothers (Surtee Group)
2019-2022
English - Native Speaker Providing design ideas for displays
Portuguese - Professional Working Proficiency Creating and implementing special seasonal displays
Afrikaans - Beginner Following Visual guidelines from the Global party to ensure products are
presented correctly, keeping the particular market/region in mind in order to drive
sales
Utilising the best layout for the store ensuring all spaces are used effectively
Advising and training store teams on how to layout the items via Visual
INTERESTS Merchandising packs produced by myself.
Frequent store visits to ensure standards are met
Training teams on product and capsule knowledge and attending to all
Fashion unanswered questions they may have
Travelling Providing feedback and notifying the buying team on any issues regarding
International networking products.
Arranging and rotating displays, dressing mannequins every two weeks OR when
Volunteering at animal shelters and charities
necessary
Visual Merchandising Changing TV screens in store with the latest seasonal videos
Gym Sourcing own props and materials when required to optimise visual displays
Negotiating with suppliers on materials to ensure the best possible deals
Reading
Ensuring old displays are removed and relevant materials are stored correctly
Recruiting, sourcing and interviewing candidates for the stores
Working to tight deadlines to ensure displays are launched on time with great
success
REFERENCES
Promote an entrepreneurial team spirit using effective communication, ensuring
efficient organisation and professional growth
Develop a sales strategy, in collaboration with the retail and visual merchandising
Rachel Laureles and retail operations teams
Making sure that stockroom and receiving of stock is being followed correctly
Head of Marketing (EAG & Stanbel) Warehouse duties
+27 82 684 4699
Alexandros Kitsandonis
Head of Visual Merchandising (Surtee Group) PART TIME SALES ASSISTANT 2014-2018
Alexkitsandonis@[Link] Cristina's Baby Emporium
+27 82 531 0734 Monitoring stock takes
Visual Merchandising
Quality control communications with customer repairs
Presence on the sales floor, serving a proper approach and service to the
customers
Customising and placing orders for customers
Exhibitions
Setting up Stands for Exhibitions
Recruiting of Staff
Warehouse Duties
ACHIEVEMENTS
Opening the first Karl Lagerfeld store in Sub-Saharan Africa
Overlooking Six Stores and continuously reaching turnover
targets on a monthly basis of +- R8mil.
Having all stores on top of the company regarding performance and turnover
Receiving great reviews from mystery shoppers on a monthly basis.
Winning top store globally in 2021 for HUGO
Opening Calvin Klein Jeans Store in Mall of Africa
Opening Calvin Klein Underwear Store in Hyde Park
EDUCATION
Brand Managers / Marketing 8 Week Online Course (UCT) 2023-2023
Varsity College, Bachelors Degree in Corporate Communications 2017-2019
Microsoft Excel Course (Quest College) 2019-2019
Eyelash Extensions Course
2016-2016
Edenvale High School
2011-2015