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Basics of Design & Graphics Course

This document outlines two courses for the first semester of a Bachelor of Arts in Journalism and Mass Communication: Basics of Design and Graphics, and Design and Graphics Lab I. The Design and Graphics course covers the basics of design principles, typography, layout, visuals, and desktop publishing. The lab course provides hands-on experience in designing posters, flashcards, web banners, and brochures using Photoshop and QuarkXpress, with an emphasis on print media layout skills. Students must complete exercises like photo editing and designing brochures and newspapers to be internally assessed.

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Ayush Kumar
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93 views2 pages

Basics of Design & Graphics Course

This document outlines two courses for the first semester of a Bachelor of Arts in Journalism and Mass Communication: Basics of Design and Graphics, and Design and Graphics Lab I. The Design and Graphics course covers the basics of design principles, typography, layout, visuals, and desktop publishing. The lab course provides hands-on experience in designing posters, flashcards, web banners, and brochures using Photoshop and QuarkXpress, with an emphasis on print media layout skills. Students must complete exercises like photo editing and designing brochures and newspapers to be internally assessed.

Uploaded by

Ayush Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Page 7 of 60

BACHELOR OF ARTS (JOURNALISM & MASS COMMUNICATION)

FIRST SEMESTER

BASICS OF DESIGN AND GRAPHICS

COURSE CODE: BA (JMC) 105 L: 4 T/P: 0 CREDITS: 4


External Evaluation: 75 Marks Internal Evaluation: 25 Marks Total Marks: 100

Objectives of the Course


On completion of this course, the student should be able to:
 describe basics of Design and Graphics
 utilize knowledge gained in the application of elements and principles of design in different forms of visual and
graphic communication for Print and Web Media

Unit I: [Introduction to Design and Graphics] L: 12


1. Basics of Design and Graphics
2. Elements and Principles of Design
3. Typography: Physical Form, Letter Form, Aesthetics and Classifications
4. Colour: Physical Forms, Psychology, Colour Scheme and Production

Unit II: [Layout] L: 12


1. Components of Layout and Layout Planning
2. Publication Design: Newspaper, Tabloid, Magazine, Book and Print Ad
3. Package Design
4. Layout Design for Web Banner

Unit III: [Visuals and Design] L: 12


1. Visuals: Physical Forms, Functions, Editing and Ethics
2. Poster Design
3. Logo Design
4. Brochure Design

Unit IV: [DTP and Printing] L: 12


1. History of Printing Process
2. Basics of Desktop Publishing: WYSIWYG, Hardware and Software
3. Paper and Finishing
4. Contemporary Printing Methods: Letterpress, Offset and Digital

Suggested Readings & E-resources:


1. Davis, M.(2012). Graphic Design Theory. London: Thames& Hudson
2. Joss, M., Nelson, L. (1977). Graphic Design Tricks & Techniques. Cincinnati, OH: North Light Books.
3. Sarkar, N. N. (1998). Designing Print Communication. New Delhi: S. Publications.
4. Sarkar, N. N. (2012). Art and Print Production. Oxford. University Press.
5. [Link] Design Illustration Tutorials

i. Approved in the BOS Meeting held on 27th June 2016 & AC Sub Committee Meeting held on 22nd July 2016.
ii. To be effective from the Academic Session 2016-17 onwards.
Page 10 of 60
BACHELOR OF ARTS (JOURNALISM & MASS COMMUNICATION)

FIRST SEMESTER
DESIGN AND GRAPHICS LAB - I
COURSE CODE: BA (JMC) 155 L: 0 T/P: 2 CREDITS: 2
External Evaluation: 60 Marks Internal Evaluation: 40 Marks Total Marks: 100

Objectives of the Course


On completion of this course, the student should be able to:
 apply knowledge gained of photo editing software in design and layout
 demonstrate proficiency of skills in designing and creating layouts using page layout softwares for print media

Exercises/Assignments
A. Photoshop
1. Design a Poster
2. Design a set of Flash Cards (8)
3. Design a Web Banner
4. Add Effects to Photographs (Minimum-5)
B. QuarkXpress
1. Design a Brochure
2. Design a Tabloid/Broadsheet (4 Pages)

Visit a printing press and write a report on the visit.

Internal Assessment: The student should maintain a file and soft copy of her/his assignments/jobs duly checked
and signed by the concerned faculty. The marks assigned for internal evaluation are 40.

i. Approved in the BOS Meeting held on 27th June 2016 & AC Sub Committee Meeting held on 22 nd July 2016.
ii. To be effective from the Academic Session 2016-17 onwards.

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