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PROJECT REPORT

ON

“WHOLE SALE BANKING OPERATIONS”

IN AXIS BANK

SUBMITTED TO ANNAMALAI UNIVERSITY IN PARTIAL

FULFILLMENT FOR DEGREE OF

M.B.A. (BUSINESS APPLICATION)

For the Academic year 2008-2010

Submitted by:

Miss. SHILPA S. UPADHYAY

Under the Guidance of

Miss. RIDDHI DESHPANDE

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CENTUM LEARNING CENTRE, SHANKAR NAGAR, NAGPUR

AFFILIATED BY ANNAMALAI UNIVERSITY, CHENNAI

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CENTUM LEARNING CENTER, NAGPUR

AFFILIATED BY ANNAMALAI UNIVERSITY, CHENNAI

CERTIFICATE

This is to certify that this project titled “WHOLE BANKING OPERATIONS” is a

bonafied work carried out and developed by SHILPA S. UPADHYAY in partial
fulfillment for the award of degree of MASTERS OF BUSINESS
ADMINISTRATION. During the academic session 2008-2010, submitted to
Annamalai University, Tamil Nadu under my guidance and supervision.

This is also to certify that this project is the result of candidates own work and is of
sufficiently high standard to warrant its submission to the university for the award
of the said degree.

To the best of my knowledge the matter presented in this project report has not
been submitted earlier for any other degree/diploma to any university.

The assistance and help rendered to him during the course of his project work in
the form of basic source material and information have been duly acknowledged.

Ms. Riddhi Deshpande Mr. Sanjay Choure

(Project Guide) (Director, CLC, Nagpur)

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CENTUM LEARNING CENTER, NAGPUR

AFFILIATED BY ANNAMALAI UNIVERSITY, CHENNAI

CERTIFICATE

This is to certify that Miss Shilpa Upadhyay is the students of MBA-1 st

[Business Application] in Centum Learning Center, Nagpur Affiliated
by Annamalai University; Chennai has satisfactorily carried and
conducted their project report entitled “WHOLE BANKING
OPERATIONS” IN AXIS BANK LTD., WARDHA as a Summer
Internship Project.

She has completed her project work under my guidance and

supervision. The project work is the outcome of her own work.

Date:

Place:

Project Guide Director Project In charge

[Miss. Riddhi Deshpande] [Mr. Sanjay Chaure] [Mrs. Smita Chaure]

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CENTUM LEARNING CENTER, NAGPUR

AFFILIATED BY ANNAMALAI UNIVERSITY, CHENNAI

ACKNOWLEDGEMENT

I present this project report on “whole banking operations” IN AXIS BANK LTD.,
WARDHA with a sense of great pleasure and satisfaction. I undersign with
pleasure take this opportunity to thank all those related directly or indirectly in
preparation of this project report.

I started working on this project under the invaluable guidance of Honorable

Miss. Riddhi Deshpande mam for which I am very much thankful for her valued
time given for the purpose. Without her co-operation our project work would have
been difficult to complete.

I express our sincere thanks to Mr. Jagtap sir, (Branch Manager) in Axis Bank
Ltd., Wardha and staff in that organization. I am also thankful to Mr. Sanjay
Chaure sir [Director of our college] and Mrs. Smita S. Chaure [Project In charge] to
allow us to carryout this project.

Date:

Place:

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Miss Shillpa Upadhyay

CENTUM LEARNING CENTER, NAGPUR

AFFILIATED BY ANNAMALAI UNIVERSITY, CHENNAI

DECLARATION

I hereby declare that this project titled “WHOLE BANKING OPERATIONS ” is a

bonafied and authentic record of work done by me under the supervision of Miss.
Riddhi Deshpande during academic session 2008-2010.

The work presented here is not duplicated from any other source and also not
submitted earlier for any other degree/diploma to any university.

I understand that any such duplication is liable to be punished in accordance with

the university rules.

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MISS. SHILPA UPADHYAY

INDEX
SR. NO. TOPIC PAGE NO.
CHAPTER 1 COMPANY PROFILE
1.1 Introduction of axis bank
1.2 History of Axis bank
1.3 Management of Axis bank
1.4 Milestone
CHAPTER 2
PROJECT INTRODUCTION
2.1 Project Introduction
2.2 Meaning of Wholesale Banking operations
2.3 Definitions of Banking
2.4 Meaning of Banking
CHAPTER 3
PROJECT RESEARCH
3.1 Product of Axis Bank
3.2 Customer Service in Banking Operation
3.3 Traditional Banking Activities
3.4 Accounting for Bank Account
3.5 Economic Function
3.6 Banking Channels
3.7 Types of Investment Bank
3.8 Mortgage Banking
3.9 KYC (Know Your Customer)

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CHAPTER 4 TRAINING CONCEPT

4.1 Organization Structure of Axis Bank
4.2 Saving Account Information
4.3 Current Account Information
4.4 Training In Wholesale Banking Operations
CHAPTER 5 FINDINGS AND SUGGESTIONS
5.1 Findings
5.2 Suggestion
5.3 Competitors
CHAPTER 6 CONCLUSION

CHAPTER 7 BIBLIOGRAPHY

CHAPTER 1
COMPANY PROFILE

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1.1 Introduction of axis bank:

Commercial banking services which includes merchant banking, direct finance
infrastructure finance, venture capital fund, advisory, trusteeship, forex, treasury
and other related financial services. As on 31-Mar-2009, the Group has 827
branches, extension counters and 3,595 automated teller machines (ATMs).

Axis Bank was the first of the new private banks to have begun operations in 1994,
after the Government of India allowed new private banks to be established. The
Bank was promoted jointly by the Administrator of the specified undertaking of
the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and
General Insurance Corporation of India (GIC) and other four PSU insurance
companies, i.e. National Insurance Company Ltd., The New India Assurance
Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance
Company Ltd. The Bank today is capitalized to the extent of Rs. 359.76 crores with
the public holding (other than promoters) at 57.79%.The Bank's Registered Office
is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very
wide network of more than 853 branches and Extension Counters (as on 30th June
2009). The Bank has a network of over 3723 ATMs (as on 30th June 2009)
providing 24 hrs a day banking convenience to its customers. This is one of the
largest ATM networks in the country. The Bank has strengths in both retail and
corporate banking and is committed to adopting the best industry practices
internationally in order to achieve excellence.

1.2 History of Axis bank:

1993: The Bank was incorporated on 3rd December and Certificate of business on
14th December. The Bank transacts banking business of all description. UTI Bank
Ltd. was promoted by Unit Trust of India, Life Insurance Corporation of India,

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General Insurance Corporation of India and its four subsidiaries. The bank was the
first private sector bank to get a license under the new guidelines issued by the
RBI.
1997: The Bank obtained license to act as Depository Participant with NSDL and
applied for registration with SEBI to act as `Trustee to Debenture Holders'. Rupees
100 crores was contributed by UTI, the rest from LIC Rs 7.5 crores, GIC and its four
subsidiaries Rs 1.5 crores each.

1998: The Bank has 28 branches in urban and semi urban areas as on 31 st July. All
the branches are fully computerized and networked through VSAT. ATM services
are available in 27 branches. The Bank came out with a public issue of 1,50,00,000
No. of equity shares of Rs 10 each at a premium of Rs 11 per share aggregating to Rs
31.50 crores and Offer for sale of 2,00,00,000 No. of equity shares for cash at a price
of Rs 21 per share. Out of the public issue 2,20,000 shares were reserved for
allotment on preferential basis to employees of UTI Bank. Balance of 3,47,80,000
shares were offered to the public. The company offers ATM cards, using which
account-holders can withdraw money from any of the bank's ATMs across the
country which is inter-connected by VSAT. UTI Bank has launched a new retail
product with operational flexibility for its customers. UTI Bank will sign a co-
brand agreement with the market, leader, Citibank NA for entering into the highly
promising credit card business. UTI Bank promoted by India's pioneer mutual
fund Unit Trust of India along with LIC, GIC and its four subsidiaries.
1999: UTI Bank and Citibank have launched an international co-branded Credit
card. UTI Bank and Citibank have come together to launch an international co-
branded credit card under the MasterCard umbrella. UTI Bank Ltd has
inaugurated an off site ATM at Ashok Nagar here, taking the total number of its off
site ATMs to 13.m
2000: The Bank has announced the launch of Tele-Depository Services for Its
depository clients. UTI Bank has launch of `iConnect', its Internet banking
Product. UTI Bank has signed a memorandum of understanding with
[Link] for e-broking activities of the site. [Link] financial
Securities Ltd., an e-broking outfit is Typing up with UTI Bank for a banking
interface. Geojit Securities Ltd, the first company to start online trading services,
has signed a MoU with UTI Bank to enable investors to buy\sell demat stocks
through the company's website. India bulls have signed a memorandum of
understanding with UTI Bank. UTI Bank has entered into an agreement with Stock
Holding Corporation of India for providing loans against shares to SCHCIL's
customers and funding investors in public and rights issues. ICRA has upgraded
the rating UTI Bank's Rs 500 crore certificate of deposit programmed to A1+. UTI

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Bank has tied up with L&T [Link] for providing customized online trading
solution for brokers.
2001: UTI Bank launched a private placement of non-convertible debentures to
rise up to Rs 75 crores. UTI Bank has opened two offsite ATMs and one extension
counter with an ATM in Mangalore, taking its total number of ATMs across the
country to 355. UTI Bank has recorded a 62 per cent rise in net profit for the
quarter ended September 30, 2001, at Rs 30.95 crore. For the second quarter ended
September 30, 2000, the net profit was Rs 19.08 crore. The total income of the bank
during the quarter was up 53 per cent at Rs 366.25 crore.

2002: UTI Bank Ltd has informed BSE that Shri B R Barwale has resigned as a
Director of the Bank w.e.f. January 02, 2002. A C Shah, formerchairman of Bank of
Baroda, also retired from the bank’s board in the third quarter of last year. His
place continues to be vacant. M Damodaran took over as the director of the board
after taking in the reins of UTI. B S Pandit has also joined the bank’s board
subsequent to the retirement of K G Vassal. UTI Bank Ltd has informed that Shri
Paul Fletcher has been appointed as an Additional Director Nominee of CDC
Financial Service (Mauritius) Ltd of the [Link] Shri Donald Peck has been
appointed as an Additional Director (nominee of South Asia Regional Fund) of the
Bank. UTI Bank Ltd has informed that on laying down the office of Chairman of
LIC on being appointed as Chairman of SEBI, Shri G N Bajpai, Nominee Director of
LIC has resigned as a Director of the Bank.
2002: B Paranjpe & Abid Hussain cease to be the Directors of UTI [Link] Bank
Ltd has informed that in the meeting of the Board of Directors following decisions
were taken: Mr Yash Mahajan, Vice Chairman and Managing Director of Punjab
Tractors Ltd were appointed as an Additional Director with immediate effect. Mr
N C Singhal former Vice Chairman and Managing Director of SCICI was appointed
as an Additional Director with immediate effect. ABN Amro, UTI Bank in pact to
share ATM. UTI Bank Ltd has informed BSE that a meeting of the Board of
Directors of the Bank is scheduled to be held on October 24, 2002 to consider and
take on record the unaudited half yearly/quarterly financial results of the Bank for
the half year/Quarter ended September 30, 2002. UTI Bank Ltd has informed that
Shri J M Trivedi has been appointed as an alternate director to Shri Donald Peck
with effect from November 2, 2002.
2003: UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors
of the company held on January 16, 2003, Shri R N Bharadwaj, Managing Director
of LIC has been appointed as an Additional Director of the Bank with immediate
effect.- UTI Bank, the private sector bank has opened a branch at Nellore. The
bank's Chairman and Managing Director, Dr P.J. Nayak, inaugurating the bank
branch at GT Road on May 26. Speaking on the occasion, Dr Nayak said. This
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marks another step towards the extensive customer banking focus that we are
providing across the country and reinforces our commitment to bring superior
banking services, marked by convenience and closeness to customers. -UTI Bank
Ltd. has informed the Exchange that at its meeting held on June 25, 2003 the BOD
have decided the following: 1) To appoint Mr. A T Pannir Selvam, former CMD of
Union Bank of India and Prof. Jayanth Varma of the Indian Institute of
Management, Ahmedabad as additional directors of the Bank with immediate
effect. Further, Mr. Pannir Selvam will be the nominee director of the
Administrator of the specified undertaking of the Unit Trust of India (UTI-I) and
Mr. Jayanth Varma will be an Independent Director. 2) To issue Non-Convertible
Unsecured Redeemable Debentures up to Rs.100 crs, in one or more tranches as
the Bank's Tier - II capital. -UTI has been authorized to launch 16 ATMs on the
Western Railway Stations of Mumbai Division. -UTI filed suit against financial
institutions IFCI Ltd in the debt recovery tribunal at Mumbai to recover Rs.85cr in
dues. -UTI bank made an entry to the Food Credit Programme; it has made an
entry into the 59 cluster which includes private sector, public sector, old private
sector and co-operative banks. -Shri Ajeet Prasad, Nominee of UTI has resigned as
the director of the bank. -Banks Chairman and MD Dr. P. J. Nayak inaugurated a
new branch at Nellore.-UTI bank allots shares under Employee Stock Option
Scheme to its employees. -Unveils pre-paid travel card 'Visa Electron Travel
Currency Card' -Allotment of 58923 equity shares of Rs 10 each under ESOP. -UTI
Bank ties up with UK govt fund for contract farm in -Shri B S Pandit, nominee of
the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I)
has resigned as a director from the Bank wef November 12, 2003. -UTI Bank unveils
new ATM in Sikkim.
2004: Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible
Debenture Issue, issue fully subscribed -UTI Bank Ltd has informed that Shri Ajeet
Prasad, Nominee of the Administrator of the Specified Undertaking of the Unit
Trust of India (UTI - I) has been appointed as an Additional Director of the Bank
w. e. f. January 20, 2004.-UTI Bank opens new branch in Udupi-UTI Bank, Geojit in
pact for trading platform in Qatar -UTI Bank ties up with Shriram Group Cos -
Unveils premium payment facility through ATMs applicable to LIC UTI Bank
customers –Metal junction (MJ)- the online trading and procurement joint venture
of Tata Steel and Steel Authority of India (SAIL)- has roped in UTI Bank to start off
own equipment for Tata Steel. -DIEBOLD Systems Private Ltd, a wholly owned
subsidiary of Diebold Incorporated, has secured a major contract for the supply of
ATMs an services to UTI Bank -HSBC completes acquisition of 14.6% stake in UTI
Bank for .6 m -UTI Bank installs ATM in Thiruvananthapuram -Launches
Remittance Card' in association with Remit2India, a Web site offering money
transfer services
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2005: - UTI Bank enters into a banc assurance partnership with Bajaj Allianz
General for selling general insurance products through its branch network. -UTI
Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at
Mangalore.
2006: -UBL sets up branch in Jaipur -UTI Bank unveils priority banking lounge.

1.3 Management of Axis bank

Promoters: Axis Bank Ltd. has been promoted by the largest and the best
Financial Institution of the country, UTI. The Bank was set up with a capital of Rs.
115 crore, with UTI contributing Rs. 100 Crore, LIC - Rs. 7.5 Crore and GIC and its
four subsidiaries contributing Rs. 1.5 Crore each SUUTI - Shareholding
27.02%Erstwhile Unit Trust of India was set up as a body corporate under the UTI
Act, 1963, with a view to encourage savings and investment. In December 2002, the
UTI Act, 1963 was repealed with the passage of Unit Trust of India (Transfer of
Undertaking and Repeal) Act, 2002 by the Parliament, paving the way for the
bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from 1st February
2003. In accordance with the Act, the Undertaking specified as UTI I has been
transferred and vested in the Administrator of the Specified Undertaking of the
Unit Trust of India (SUUTI), who manages assured return schemes along with
6.75% US-64 Bonds, 6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59
crores. The Government of India has currently appointed Shri K. N. Prithviraj as
the Administrator of the Specified undertaking of UTI, to look after and administer
the schemes under UTI where Government has continuing obligations and
commitments to the investors, which it will uphold.

1.4 MILESTONE
Mar-08 Axis Bank launches Platinum Credit Card, India's first EMV chip based card
Dec-07 Axis Bank gets AAA National Long-Term Rating from Fitch Ratings
Sept-07 Axis Bank ties up with Banque Privée Edmond de Rothschild Europe for Wealth
Management
July-07 UTI Bank re-brands itself as Axis Bank
July-07 UTI Bank successfully raises USD 1050 million

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July-07 UTI Bank ties up with Tata Motors Ltd. for Car Loans
June-07 UTI Bank's expansion into Asia supported by FRS
May-07 UTI Bank launches 'Spice Rewards' on the bankcards - India's first-ever
merchant-supported rewards program
April-07 UTI Bank opens a Financial Services Category I Branch in the DIFC in Dubai
Mar-07 UTI Bank ties up with Hyundai Motor India Ltd. for Car Loans
Mar-07 UTI Bank ties up with IIFCL to provide finance for infrastructural projects in the
country
Mar-07 UTI Bank launches Car Loans in association with Maruti Udyog Ltd
Mar-07 UTI Bank opens a Full License Bank Branch in Hong Kong
Feb-07 Finance Minister Shri P. Chidambaram Launches Shriram - UTI Bank Co -
Branded Credit Card Exclusively For Small Road Transport Operators (SRTOS)
Feb-07 UTI Bank announces the launch of its Meal Card
Feb-07 UTI Bank announces the launch of its Gift Card
Feb-07 LIC Premium payment now through UTI Bank Branches
Jan-07 UTI bank opens Priority Banking branch in Mumbai and Kolkata
Nov-06 UTI Bank opens Priority Banking Lounge in Pune
Sep-06 UTI Bank launches operations of UBL Sales, its Sales Subsidiary - Inaugurates its
first office in Bangalore
Aug-06 UTI Bank announces the launch of its Credit Card Business
Aug-06 UTI Bank becomes the first Indian Bank to successfully issue Foreign Currency
Hybrid Capital in the International Market
Aug-06 UTI Bank Business Gold Debit Card MasterCard Launched - Designed for
business related spending by SMEs and self employed professionals
Aug-06 UTI Bank announces the scheme of issuance of "Senior Citizen ID Card" in
association with Dignity Foundation
Aug-06 UTI Bank rolls out its 2000th ATM
July-06 UTI Bank opens Representative Office in Shanghai
May-06 UTI Bank and LIC join hands to launch an Annuity Card for group pensioners of
LIC

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May-06 UTI Bank ties up with Geojit Financial Services to offer Online Trading service to
its customers
Apr-06 UTI Bank opens its first international branch in Singapore
Jan-06 UTI Bank and UTI Mutual Fund to launch a new service for sale and redemption
of mutual fund schemes through the Bank's ATMs across the country
Dec-05 UTI Bank wins International Financing Review (IFR) Asia 'India Bond House'
award for the year 2005
Oct-05 UTI Bank extends banking services to the rural milk producers in Anand and
Kheda districts in Gujarat
July-05 UTI Bank and Visa International launch Mobile Refill facility - Anytime,
Anywhere Pre-Paid Mobile Refill for all Visa Cardholders in India
May-05 UTI Bank and Bajaj Allianz join hands to distribute general insurance products
Apr-05 UTI Bank launches Smart Privilege - a special bank account designed for women
Mar-05 MTNL ties up with UTI Bank for payment of telephone bills through the Bank's
ATM network
Mar-05 UTI Bank gets listed on the London Stock Exchange, raises US$ 239.30 million
through Global
Mar-05 Depositary Receipts (GDRs)
Feb-05 UTI Bank appointed by Government of Karnataka as the sole banker for the
Bangalore One (B1) project
Feb-05 UTI Bank launches a powerful version of Kisan Credit Card
Jan-05 UTI Bank ties up with Remit2India to launch the Remittance Card
Mar-04 UTI Bank enables premium payment of LIC policies through its ATMs.
Feb-04 Bilateral arrangement between State Bank of India (and its 7 associate member
banks) and UTI Bank. comes into force with the commencement of operations
(as on 3rd February '04) of the combined network of over 4000 ATMs
Feb-04 UTI Bank (by pursuing a proactive strategy of forging bilateral agreements and
being a progressive player in the multi-lateral consortiums for shared ATM
network) offers its customers access to over 7000 ATMs across the country - the
largest to be offered by any bank in India so far.
Dec-03 Bank inaugurated its ATM at Thegu near the Nathula Pass in Sikkim. This ATM is
at the highest altitude in India.

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Sep-03 The Bank's ATMs across the country crosses the thousand mark
Sep-03 Bank launches the Travel Currency Card.
Aug-03 The Bank's Debit Card crosses the one million mark.
Aug-03 Total Advances cross Rs 7,000 Crore.
May-03 Bank declares a net profit of Rs 192.18 crores for FY03, a growth of 43% over the
previous year
Mar-03 Bank signs Agreement with Employees Provident Fund Organization (EPFO) for
disbursement of Pension
Mar-03 Bank crosses the 800 ATM mark
Mar-03 The Bank issues 3,83,62,834 fully paid up equity shares totaling to Rs. 164.00
crores, through a
Mar-03 Preferential offer to Life Insurance Corporation of India (now constituting 13.54%
of
Mar-03 the Bank's expanded equity), Citicorp Banking Corporation, Bahrain (holding
3.84%), Chris Capital I,
Mar-03 LLC, Mauritius (holding 3.84%) and Karur Vysya Bank Ltd.(constituting 1.00%)
The Bank also
Mar-03 Increases the authorized share capital of the Bank from Rs. 230 crores to Rs. 300
crores.
Feb-03 Bank, in a pioneering move, launches the AT PAR Cheque facility, free of cost, for
all its Savings Bank customers.
Feb-03 Bank wins mandate to set up 14 ATMs at the Western Railway stations along the
Mumbai division.
Oct-02 Bank launches Corporate iConnect? - the Internet Banking facility for Corporate
Aug-02 Bank signs MoU with BSNL regarding bill collection services across the country
through both online and offline channels.
Apr-02 Bank opens its 500th ATM
Mar-02 Deposits Cross Rs.12, 000 Crore
Jan-02 The Bank's 100th branch opens at Tuticorin, Tamilnadu
Jan-02 The Bank opens an ATM at the Gol Dak-Khana, i.e. the New Delhi GPO, making
it the first instance of a commercial bank setting up an ATM at any post-office in

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the country.
Dec-01 Total Advances cross Rs 5,000 Crore
Nov-01 The deposit base for the Bank crosses Rs. 10,000 Crore
Sep-01 Private placement of 26% stake in the Bank to CDC Capital Partners. UTI holding
reduces to 44.88%
Aug-01 Bank signs MoU with India Post for introducing value added financial products
and services to customers of both organizations, including setting up of UTI Bank
ATMs in post offices.
July-01 Bank ties up with Govt of Andhra Pradesh for collection of commercial tax
Dec-00 Bank opens its 200th ATM. It becomes the 2nd largest ATM network in the
country, a position held even today.
Oct-00 Bank becomes fully networked
July-00 E-commerce initiatives announced
July-00 Financial Advisory Services offered beginning with marketing of US 64
Apr-00 UTI Bank calls off its proposed merger with Global Trust Bank and surges ahead
on its own.
Apr-00 Bank launches its Internet banking module, iConnect Retail loans introduced for
the first time by the Bank
Mar-00 Profits cross Rs 50 crore mark for the first time.
Feb-00 Bank adopts Finacle software from Infosys for core banking
Jan-00 Dr.P.J Nayak takes over as Chairman and Managing Director from Shri Supriya
Gupta.
Sep-99 Cash management services (CMS) launched, Co branded credit card launched
Mar-99 Deposits cross Rs.3000 crores
Sep-98 UTI Bank goes public with a Rs. 71 crore public issue; Issue over-subscribed 1.2
times, over 1 lakh retail investors. UTI holding reduces to 60.85%
Jun-96 Crosses Rs.1000 crore deposit mark
Mar-95 Completes first profitable year in operation
Apr-94 First branch of UTI Bank inaugurated at Ahmedabad by Dr. Manmohan Singh,
Hon'ble Finance Minister, Government of India.

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Dec-93 UTI Bank comes into being

Dec-93 Registered office at Ahmedabad; Head office at Mumbai

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CHAPTER 2
PROJECT INTRODUCTION

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2.1 PROJECT INTRODUCTION

As a part of curriculum the students of MBA have to undergo Summer Internship
Program (SIP). Wherein a student gets the knowledge about practical life, how the
work is done in companies, how to get acquainted with working conditions and
other many such things, etc. the main aim behind this program is that students get
some experience with which he could get assistance while searching the job. This
program is generally provided by a company and it lasts for at least two months.
Students as per their specializations could apply for SIP and get the opportunity to
work in a company, which the college suggests.

As a management student I also have to undergo SIP. I got the opportunity to

complete this program in AXIS BANK LTD., for two months. Axis bank is one of
the leading BANKS in banking sector in India. First of the two months was devoted
to training. Our training started with the session of information about bank
product and sales and - what is the meaning of the concepts, importance of sales
and marketing was taught. The second part was about open an account- why we
open an account in bank, about the banking sector- as avenue for investment, how
banking sector is Better Avenue for investment. The next session was about
detailed knowledge about banking sector- how to sell these products in market.
The last session was about the practical knowledge about how to get appointment
of customers and how to convince them to take the product. In the second month
we have sell the products directly in the market, procedure of selling the products
etc.

2.2 MEANING OF WHOLESALE BANKING OPERATIONS

The Wholesale Banking contains products sold to large and middle market
commercial companies, as well as to consumers on a wholesale basis. This includes
lending, treasury management, mutual funds, asset-based lending, commercial
real estate, corporate and institutional trust services, and investment banking
through Wells Fargo Securities. The company also owns Baring ton Associates, a
middle market investment bank. Wells Fargo historically has avoided large
corporate loans as stand-alone products, instead requiring that borrowers
purchase other products along with loans—which the bank sees as a loss leader.
One area that is very profitable to Wells, however, is asset-based lending: lending
to large companies using assets as collateral that are not normally used in other
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loans. This can be compared to subprime lending, but on a corporate level. The
main brand name for this activity is "Wells Fargo Foothill," and is regularly
marketed in tombstone ads in the Wall Street Journal. Wells Fargo also owns
Eastdil Secured, which is described as a "real estate investment bank" but is
essentially one of the largest commercial real estate brokers for very large
transactions (such as the purchase and sale of large Class-A office buildings in
central business districts throughout the United States).

The wholesale banking operations consist of the following transactions:

1. Opening of Account

2. Issue of Check book

3. International Debit / Credit Card

4. Issue of Demand Draft (DD)

5. Net banking

6. e-mail statement

7. phone banking

8. Insta Query

9. Insta Alert

10. Bill pay

11. Passbook

12. Quarterly Account Statement

13. Loan Facility

2.3 DEFINITIONS OF BANKING

 A bank is a financial institution licensed by a government. Its primary
activity is to lend money. Many other financial activities were allowed over
time. For example banks are important players in financial markets and
offer financial services such as investment funds.
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 Banking can also be defined as engaging in the business of keeping money

for savings and checking accounts or for exchange or for issuing loans and
credit.

 Transacting business with a bank; depositing or withdrawing funds or

requesting a loan.

 Bank - a supply or stock held in reserve for future use (especially in

emergencies)

2.4 MEANING OF BANKING

An organization, usually a corporation, chartered by a state or federal government,
which does most or all of the following: receives demand deposits and time
deposits, honors instruments drawn on them, and pays interest on them; discounts
notes, makes loans, and invests in securities; collects checks, drafts, and notes;
certifies depositor's checks; and issues drafts and cashier's checks.

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CHAPTER 2
PROJECT RESEARCH

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3.1 PRODUCT OF AXIS BANK

 Easy Access Saving Account

 Saving Account for Women

 Prime Saving Account

 Senior Citizens Saving Account

 Priority Banking

 Corporate Salary Account

 Trust /NGOs Saving Account

 Resident Foreign Currency Account

 Online Trading Account

 Current Account

 Term Deposits

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 Locker Facilities

 NRI Services

 Depository Services

 Financial Advisory Services

 Wealth Management Services

 Insurance Solutions – Life and General

 Retail Loans

 Credit Loans

 Travel Currency Cards

 Remittance Cards

 Gift Cards

3.2 Customer service in Banking Operations

 Cheque Drop Box Facility

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RBI's Committee on Procedures and Performance Audit on Public Services has

recommended that both the drop box facility and the facility for acknowledgement
of the cheques at the regular collection counters should be available to customers
and no branch should refuse to give an acknowledgement if the customer tenders
the cheques at the counters.

 Issue of Cheque Books: The Committee has observed that some banks do not
allow depositors to collect their cheque book at the branch but insist on
dispatching the cheque book by courier to the depositor. Further, it is stated by
the Committee that the depositor is forced to sign a declaration that a despatch
by the courier is at the depositor's risk and consequence and that the depositor
shall not hold the bank liable in any manner whatsoever in respect of such
despatch of cheque book. Committee has observed this as an unfair practice
and advised banks to refrain from obtaining such undertakings from
depositors. Banks should also ensure that cheque books are delivered over the
counters on request to the depositors or his authorized representative.

 Statement of Accounts / Pass Books: The Committee has noted that banks
invariably show the entries in depositor’s passbooks / statement of accounts as
"By Clearing" or "By Cheque". Further, in the case of Electronic Clearing System
(ECS) and RBI Electronic Funds Transfer (RBIEFTR) banks invariably do not
provide any details even though brief particulars of the remittance are provided
to the receiving bank. In some cases computerized entries use sophisticated
codes which just cannot be deciphered. With a view to avoiding inconvenience
to depositors, banks are advised to avoid such inscrutable entries in passbooks
statements of account and ensure that brief, intelligible particulars are
invariably entered in passbooks / statements of account. Banks may also ensure
that they adhere to the monthly periodicity prescribed by us while sending
statement of accounts.

3.3 Traditional banking activities : Banks act as payment agents by

conducting checking or current accounts for customers, paying cheques drawn by
customers on the bank, and collecting cheques deposited to customers' current
accounts. Banks also enable customer payments via other payment methods such
as telegraphic transfer, EFTPOS, and ATM. Banks borrow money by accepting
funds deposited on current accounts, by accepting term deposits, and by issuing
debt securities such as banknotes and bonds. Banks lend money by making
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advances to customers on current accounts, by making installment loans, and by

investing in marketable debt securities and other forms of money lending. Banks
provide almost all payment services, and a bank account is considered
indispensable by most businesses, individuals and governments. Non-banks that
provide payment services such as remittance companies are not normally
considered an adequate substitute for having a bank account. Banks borrow most
funds from households and non-financial businesses, and lend most funds to
households and non-financial businesses, but non-bank lenders provide a
significant and in many cases adequate substitute for bank loans, and money
market funds, cash management trusts and other non-bank financial institutions
in many cases provide an adequate substitute to banks for lending savings to

3.4 Accounting for bank accounts

Bank statements are accounting records produced by banks under the various
accounting standards of the world. Under GAAP and IFRS there are two kinds of
accounts: debit and credit. Credit accounts are Revenue, Equity and Liabilities.
Debit Accounts are Assets and Expenses. This means you credit a credit account to
increase its balance, and you debit a debit account to increase its balance. [7]This
also means you debit your savings account every time you deposit money into it
(and the account is normally in deficit), while you credit your credit card account
every time you spend money from it (and the account is normally in
credit).However, if you read your bank statement, it will say the opposite—that
you credit your account when you deposit money, and you debit it when you
withdraw funds. If you have cash in your account, you have a positive (or credit)
balance; if you are overdrawn, you have a negative (or deficit) balance. The reason
for this is that the bank, and not you, has produced the bank statement. Your
savings might be your assets, but the bank's liability, so they are credit accounts
(which should have a positive balance). Conversely, your loans are your liabilities
but the bank's assets, so they are debit accounts (which should have a also have a
positive balance).Where bank transactions, balances, credits and debits are
discussed below, they are done so from the viewpoint of the account holder—
which is traditionally what most people are used to seeing.

3.5 Economic functions

1. Issue of money, in the form of banknotes and current accounts subject to
cheque or payment at the customer's order. These claims on banks can act as
money because they are negotiable and/or repayable on demand, and hence

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valued at par. They are effectively transferable by mere delivery, in the case of
banknotes, or by drawing a cheque that the payee may bank or cash.
2. Netting and settlement of payments – banks act as both collection and
paying agents for customers, participating in interbank clearing and settlement
systems to collect, present, be presented with, and pay payment instruments.
This enables banks to economies on reserves held for settlement of payments,
since inward and outward payments offset each other. It also enables the
offsetting of payment flows between geographical areas, reducing the cost of
settlement between them.

3. Credit intermediation – banks borrow and lend back-to-back on their own

account as middle men

4. Credit quality improvement – banks lend money to ordinary commercial and

personal borrowers (ordinary credit quality), but are high quality borrowers.
The improvement comes from diversification of the bank's assets and capital
which provides a buffer to absorb losses without defaulting on its obligations.
However, banknotes and deposits are generally unsecured; if the bank gets into
difficulty and pledges assets as security, to raise the funding it needs to
continue to operate, this puts the note holders and depositors in an
economically subordinated position.

5. Maturity Transformation – banks borrow more on demand debt and short

term debt, but provide more long term loans. In other words, they borrow
short and lend long. With a stronger credit quality than most other borrowers,
banks can do this by aggregating issues (e.g. accepting deposits and issuing
banknotes) and redemptions (e.g. withdrawals and redemptions of banknotes),
maintaining reserves of cash, investing in marketable securities that can be
readily converted to cash if needed, and raising replacement funding as needed
from various sources (e.g. wholesale cash markets and securities markets).

3.6 Banking channels

Banks offer many different channels to access their banking and other services:

 A branch, banking centre or financial centre is a retail location where a

bank or financial institution offers a wide array of face-to-face service to its
customers.
 ATM is a computerized telecommunications device that provides a financial
institution's customers a method of financial transactions in a public space
without the need for a human clerk or bank teller. Most banks now have
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more ATMs than branches, and ATMs are providing a wider range of
services to a wider range of users. For example in Hong Kong, most ATMs
enable anyone to deposit cash to any customer of the bank's account by
feeding in the notes and entering the account number to be credited. Also,
most ATMs enable card holders from other banks to get their account
balance and withdraw cash, even if the card is issued by a foreign bank.

 Mail is part of the postal system which itself is a system wherein written
documents typically enclosed in envelopes, and also small packages
containing other matter, are delivered to destinations around the world.
This can be used to deposit cheques and to send orders to the bank to pay
money to third parties. Banks also normally use mail to deliver periodic
account statements to customers.

 Telephone banking is a service provided by a financial institution which

allows its customers to perform transactions over the telephone. This
normally includes bill payments for bills from major billers (e.g. for
electricity).

 Online banking is a term used for performing transactions, payments etc.

over the Internet through a bank, credit union or building society's secure
website.

 Mobile banking is a method of using one's mobile phone to conduct simple

banking transactions by remotely linking into a banking network.

 Video banking is a term used for performing banking transactions or

professional banking consultations via a remote video and audio
connection. Video banking can be performed via purpose built banking
transaction machines (similar to an Automated teller machine), or via a
videoconference enabled bank branch

3.7 Types of investment banks

 Investment banks "underwrite" (guarantee the sale of) stock and bond
issues, trade for their own accounts, make markets, and advise corporations
on capital market activities such as mergers and acquisitions.
 Merchant banks were traditionally banks which engaged in trade finance.
The modern definition, however, refers to banks which provide capital to

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firms in the form of shares rather than loans. Unlike venture capital firms,
they tend not to invest in new companies

3.8 Mortgage Banking

Mortgage banking deals primarily with originating mortgage loans and servicing
them. Read more about it here as well as about what a career in mortgage banking
involves. Mortgage banking is meant for a single purpose, to service the real estate
finance industry. Mortgage banking deals specifically with originating mortgage
loans as well as servicing them. Mortgage banks are state-licensed entities from
which consumers can get mortgage loans directly. Usually, mortgage banks avail
funds from the Federal National Mortgage Association, or FNMA, also known as
Fannie Mae, the Federal Home Loan Mortgage Corporation, or FHLMC, also
known as Freddie Mac, or any other large companies that service mortgages,
which are related to the secondary mortgage market. Here are a few pointers about
the nitty-gritty of mortgage banking.
Mortgage Banks Specialize in Mortgage Loans: Unlike a savings bank that is
federally chartered, in general mortgage banks specialize in only providing
mortgage loans. Hence, customers do not deposit their money in these banks. As
has been mentioned above, the secondary wholesale market is their primary
source of funds. Freddie Mac and Fannie Mae are examples of the lenders in the
secondary market.

Mortgage Banks Differ in Size: While some mortgage banks can be nationwide,
others can originate a volume of loan that can exceed that of a commercial bank
that is nationwide. Many of these mortgage banks utilize specialty servicers like
Real Time Resolutions to carry out tasks like fraud detection work and repurchase.

Mortgage Banks have Two Sources of Revenue: The two main sources of
income are from loan servicing fees (if they are into loan sevicing0, and fees from
loan origination. Mortgage bankers, by and large, are choosing not to service the
loans they have originated. That is because they are entitled to earn a service-
released premium by selling them soon after the mortgage loans are closed and
funded. The investor in the secondary market that purchases the loan has the
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ability of earning revenue for providing servicing of the loan every month the
borrower keeps the loan.

Different Banking Laws Apply to Mortgage Banks: Mortgage banks usually

operate under banking laws that are quite different, according to the state they
operate in. You will need to check each individual state’s financial department or
state banking in order to get list of mortgage bankers in each state. While federal
laws apply to the operation of a federal bank, in terms of consumer protection,
usually consumers have additional rights, which are applicable according to each
state.

Mortgage Bankers can be More Competitive: Since they only specialize in

lending and do not have to subsidize any of the losses that other departments may
have incurred, as in regular banking, mortgage bankers have the ability of being
really competitive when lending for mortgage. However, they usually do not have
the advantage of accessing adjustable rate mortgages that are low cost, which
federal banks are typically associated with, and federal money access.

A Career in Mortgage Banking: Professionals in mortgage banking in the job

market today need to have a college degree in business or finance, or some specific
experience or training related to the field. Skills in good customer service, an
inherent ability with numbers, and computer skills are also essential requirements
for mortgage banking jobs. A mortgage banking professional’s job involves
reviewing credit scores, determining the kind of loan that is most beneficial for the
customer and guiding them through the process of application as well as closing.
The loan officer has to be very organized and detail oriented, and need to be able
to handle the large amounts of paperwork and reporting that are required for
getting loans approved, up to the closing. A mortgage banking professional also
has to have thorough know-how about the regulations associated with federal
mortgage as well as the various types.

3.9 KYC (KNOW YOUR CUSTOMER)

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As per KYC guideline the RBI has advised banks to follow KYC guidelines of RBI
mandates banks to collect three proofs from their customers they are
1 Photograph
2 Proof of Identity
3 Proof of address

Accordingly, Axis bank has framed its KYC procedure according to which, a
photograph and documentary proof of personal identification and address proof
are required t be [Link] account Opening form Provides the nature of
documents required / procedure to be followed for opening a new account. You
may also log in to our website [Link] for such information which is
displayed product-wise.

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CHAPTER 4
TRAINING CONCEPT

4.1 ORGANIZATION STRUCTURE OF AXIS BANK

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4.2 SAVING ACCOUNT INFORMATION

Definition: A deposit account at a bank or savings and loan which pays interest,
but cannot be withdrawn by check writing.

Types of Saving Account In Axis Banking

 Zero Balance Savings Account

At Axis Bank it has been constant endeavor to create products specifically catering
to your needs. The account while offering a whole range of services also addresses
your latent need of having an account without the hassle of maintaining an
average quarterly balance.

Features: - [Link] Average Quarterly Balance requirement

2. Free International Debit Card with an Accidental Insurance cover up to Rs
2 lakhs* (charges for the primary holder are waived)
3. Free mobile banking facility
4. Access through more than 825 branches and more than 3595 ATMs
5. At-Par cheque facility with the clearing limit of Rs 50,000
6.24x7 Telebanking & Internet banking
7. Free quarterly statements
8. Free monthly e-statement

Conditions Apply:-
1. Initial funding of Rs. 5,500.
2. Account maintenance fee of Rs. 500 per annum

 Krishi Savings Account (Kheti Ho Khushahali ki)

Axis Bank offers a unique savings account which is easy to operate and allows you
to transact immediately. This product has been specially designed keeping in mind
the unique requirements of a farmer and true to its nature has been called the
Krishi Savings Account. Some of the features of our new product are:
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Average Balance Requirement : This account is offered with the requirement of

maintaining the half-yearly average balance of Rs 1000 only.

International Master Debit Card

The Krishi Savings Account entitles you to an International Master Debit Card
with which you can access your account anytime through the Axis Bank ATM
network free of cost. This card comes with a cash withdrawal limit of Rs 25,000 per
day. Free Accident Insurance cover of Rs 2 lacks.

Anywhere Banking
Being a Krishi account holder, you are entitled to access our wide network of more
than 825 branches and 3595 ATMs across 440 cities. You can now easily carry out
your transactions through any of the branches or ATMs.

At Par Cheque Book

Your Krishi Savings Account comes with the At-Par Cheque facility. This facility
enables you to encash the cheques as local instruments at any of the 440 centers
where the Bank has its presence, at no extra cost. Moreover, you can also issue
cheques at other centers upto the limit of Rs 50,000.

 Easy Access Savings Account (Banking made easy)

 A :Accessibility
 C :Convenience
 C :Comfort
 E :Earnings
 S :Speed
 S :Service
Want a savings account that transcends geographical boundaries? Presenting, Axis
Bank's Easy Access Savings Account. The account is an endeavor by the Bank to
understand the consumers' needs and redefine banking to suit your requirements
for a truly comfortable banking experience. Easy Access Savings Account gives you
instant access to your money anywhere, anytime. Possessing a range of unmatched

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features, it has been devised to better suit the convenience of our eclectic client
base. You can avail of all these services with a minimum quarterly average balance
of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs.
1,000 in rural centers.

 At-par cheque
 ATM Network
 Anywhere Banking
 Telebanking
 iConnect
 Mobile Banking
 Quarterly account statement
 Quarterly interest @ 3.5 % per annum
 Free monthly e-statement.

You can avail of all these services with a minimum quarterly average balance of
Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs. 1,000
in rural centers.

 Corporate Salary Account:

Our Corporate Salary Power Offering is designed to offer payroll solutions through
in a 24 X 7 environment. We leverage on our extensive network of distribution
channels spread across 450 centers through a network of more than 827 branches
and 3595 ATMs besides our superior service delivery model and product features,
as a strong differentiator, to provide value to the end user.

Benefit to Employers:
 Efficient salary disbursal. Web Upload - Transfer salaries/reimbursements
directly from your current account with Axis Bank to your employee's
accounts using I Connect from your office.
 Single-instruction salary credit - Same day salary credits for all companies
having Corporate Account with Axis Bank. Dedicated Relationship Manager
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at metro locations to understand the financial requirements of your

employees.
Benefit to Employees:
 No minimum balance criteria.
 Unparalleled Access - Anywhere banking facility through our network of
Branches, ATM and Internet banking facility.
 AT Par cheque books payable locally at all Axis Bank locations.
 International Debit cum ATM cards with enhanced Cash withdrawal facility
and other value add ons.
 Online Banking with funds transfer, online shopping and bill payment
options.
 Depository services with free online trading accounts.
 Meal Cards on a master card platform.
 Employee Reimbursement accounts as a savings account variant.
Preferential pricing on loan products and credit cards and other banking
products & services.

 Prime Savings Account:

Want a customized savings account to suit your specific financial requirements? At
Axis Bank, we have always strived to pace our products with the growing needs of
our customers. The Prime Savings account has therefore been created with your
specific financial requirements in mind.

Through the 'At Par' cheque facility, you have the unique advantage to encash your
cheques as a local cheque at more than 330 centers where the bank has a presence
at no extra cost. In addition the account enables you to issue cheques up to Rs. 1
lakh, which will be treated as 'At Par' across these locations.

You can avail of all these services with a minimum average balance of Rs 25,000 in
metro/urban/semi-urban centers and Rs 10,000 in rural centers.

 Smart Privilege Account:(For the woman of today)

In today's busy world it's tough being a working woman. Right from shuttling
between a job and family to taking care of her finances she has to be on her toes all
the time. Keeping this in mind, we at Axis Bank have designed a savings account

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best suited for the woman of today. With the Smart Privilege Account, you can
manage your money and your life and as well as enjoy a host of lifestyle privileges.
Furthermore Axis Bank's Smart Privilege Account ensures that you have enough
time for all the important things in life.

 Senior Privilege (Because life begins at sixty)

Are you seeking a banking style that compliments your senior status? Axis Bank's
Senior Citizen Savings Account has been designed keeping in mind the fact that a
senior citizen's banking requirements are wholly different and require special
consideration.

Special Privilege (A Privilege assures the care you deserve): We have

introduced Senior Citizen ID card for our Senior Privilege patrons. Let us briefly
introduce the wide range of advantages it hold for you.

Avail of Great benefits with Senior Citizen ID card

ID card acts as an age proof. Enabling you to redeem every advantage that you are
eligible for, this card will soon help you avail of certain never-before Senior-citizen
benefits at various stores, service providers and installation across the nation.

Feel safe Everywhere

Apart from provide you with the power to claim great benefits, card also act as
emergency information medium. In case of emergencies, it provides the doctors
and authorities with vital data like your blood group, allergies, illnesses, address
and emergency contact details. This ensures that you are well looked after in any
situation, no matter where you are.

Always a Privilege
It will help in strengthen the bond with us and to be of assistance to you at all the
times, no matter what your need be. Whether its loan, a savings account or any
financial services that you wish to avail of, we will make sure that we're always be
there by your side.
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 Power Salute (Salute to the defense forces)

Are you looking for an account that fits with your life in the Defence Forces?
Defense Salary Account from Axis Bank is a product designed keeping in mind
how tough a life in the Defense Forces is. Not only does it come to you absolutely
free, no minimum balance is required either. You can also access the entire Axis
Bank network, including more than 2300 ATMs and 550 branch offices (and
growing) no matter where you are posted. With the complete gamut of banking
services (including overdrafts, loans and zero-balance requirements) you can now
rest assured about your family and all their financial needs. It's our way of showing
our appreciation to your work.

Banking Privileges:
At-par Cheque Facility: Your job involves constant transfers across the country.
With the at-par cheque facility it will no longer be necessary to set up new bank
accounts with each transfer.
Additional Debit Card: Along with a free International Debit Card, you also get a
free card for the joint account holder. This means that your child or spouse also
enjoy the same benefits of banking with Axis Bank.
Financial Advisory Services: Our solutions answer to the twin goals of meeting
your requirements and to diversify and spread the risk of your investment
portfolio, so you can look forward to a comfortable and worry-free life. We first
understand your exact investment needs and then design the perfect investment
plan for you.

 Trust/NGO Savings Account:

Thoughtful banking for people who spend their lives thinking of others
Need special banking for special causes? Axis Bank's Trust Account is an effort to
offer thoughtful banking for people who spend their lives thinking of others. It is a
complete banking solution for Trusts, Associations, Societies, Government Bodies,
Section 25 companies and NGOs, so that the organizations can devote all of their
time to their noble motivations.

Features:-
A Savings Account for your Trust with a concessional Average Quarterly Balance a
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multi-city at-par cheque facility with no limit on clearing payments at centers

across the country wherever we are present.
Free anywhere banking across all our Branches and Extension Counters and over
all our ATMs.
Free Demand Drafts or Pay Orders as and when required by you to remit funds.
Free collection of cheques at outstations locations
Free monthly e-statement
Monthly Statement of Account delivered at your doorstep. Facility for collecting
donations in your account through our network of
Branches and extension counters across the country, as well as through iConnect -
our Internet Banking facility. Also, Axis Bank can offer the facility to donate funds
to your Trust through our Internet Banking facility iConnect to its customers. An
Axis Bank customer can donate any amount to your Trust through the Internet. In
such cases, the savings account of the customer gets debited and the savings
account of your Trust gets credited with the amount of donation at the same time.
At the end of every month, the Bank will provide an MIS giving details of the
amount of donations and the name of donor. This will enable the Trust to issue
receipts to the donors.
Free Internet Banking facility that enables you to view the status of your account,
transfer funds and carry out a number of banking activities from the comfort of
your home or office.
Investment Advice: Our Financial Advisory Desk will provide portfolio
management advice as well as help you undertake investments.
Free Demat:
To facilitate your investments, we offer a free Demat Account (charges due to
NSDL must still be levied) to our esteemed account holders in the Trust or Society
segment.
 Foreign Contribution (Regulation) Act [FCRA] accounts:
The FCRA account enables approved organizations to receive foreign
contributions for utilization in their activities in India. The Bank will provide
assistance in the process of documentation and obtaining necessary approvals
from Ministry of Home Affairs at New Delhi.

4.3 CURRENT ACCOUNT INFORMATION

 CHANNEL ONE: (FOR SUCCESSFUL BUSINESSES)
The ‘Channel One’ Current Account is an effort in that direction where we take
care of your day to day banking requirements leaving you with more time for your

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business. Channel One Current Account is most appropriate choice of successful

businesses. At a monthly Average Balance (MAB ) of Rs. 10 lack.
FEATURES:
1. Relationship Manager
2. Doorstep Banking
3. Anywhere Banking
4. Free Internet Banking
5. Free 24 hour Telebanking
6. Mobile Banking Service
7. International debit card
8. cheque Protection Faciltity
9. Free 24 – hour cheque deposite facility
10. Payment of Government Taxes/ Dues
11. Foreign exchange services.

 ZERO Hassle Balance: Small businesses rising on the growth graph need the
right of nurturing and appropriate solution for their growing banking
requirements. Recognizing these needs, Axis Bank present you the Local
Current Account geared to answer all kinds of local business requirements. At
a monthly Average Balance (MAB) of Rs. Nil.

FEATURES:
1. Zero Balance facility
2. 75 free transactions every month
3. Rebate on Annual Charges
4. Upfrount Annual Fee
5. Mobile Banking
6. ATM cum International Debit Card
7. Free Internet Banking
8. Telebanking
9. Free Monthly Account Statement

 BUILDERS AND REAL ESTATE: Axis Bank understands the increasing

demands on businesses in this segment .Here’s presenting the Axis Bank
Builder & Real Estate Current Account a current account with unparalleled

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product features built to suit Builders & Realtors exclusively. This account
offers you unmatched convenience while adding financial value to your
businesses spread over geographies. . At a monthly Average Balance (MAB )
of Rs. 5 Lacs this account comes loaded with special facilities and benefits,
most appropriate for your business.

FEATURES:
1. Home Branch Cash Deposit
2. Non – Home Branch Cash Withdrawal
3. Free Anywhere Banking
4. Cluster facility
5. Zero Balance account for Vendors and Suppliers
6. Franking Facility
7. Customer cheque printing
8. Internet Banking
9. Free 24-hour Phone banking
10. Mobile Alerts
11. ATM cum Debit Card
12. Free Monthly Account Statement

4.4 Training in Wholesale Banking Operations

 CORPORATES
Corporate Banking reflects Axis Bank's strengths in providing our corporate clients
in India, a wide array of commercial, transactional and electronic banking
products. We achieve this through innovative product development and a well-
integrated approach to relationship management.
Funded Services: Working Capital Finance, Bill Discounting, Export Credit, Short
Term Finance, Structured Finance, Term Lending

Non Funded Services: Letter of Credit, Collection of Documents, Bank

Guarantees

Value Added Services: Syndication Services , Real Time Gross Settlement, Cash
Management Services, Corporate Salary Accounts, Reimbursement Account,

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Bankers to Right/Public Issue, Forex Desk, Money Market Desk, Derivatives Desk,
Employees Trusts, Cash Surplus Corporates, Tax Collection

Internet Banking: Supply Chain Management, Corporate Internet Banking,

Payment Gateway Services

SMALL AND MEDIUM ENTERPRISES:

At Axis Bank we understand how much of hard work goes into establishing a
successful SME. We also understand that your business is anything but "small" and as
demanding as ever. And as your business expands and enters new territories and
markets, you need to keep pace with the growing requests that come in, which may
lead to purchasing new, or updating existing plant and equipment, or employing new
staff to cope with the demand. That's why we at Axis Bank have assembled products,
services, resources and expert advice to help ensure that your business excels.
Solutions are designed to meet your varying needs. The following links will help you
identify your individual needs.

Funded Services: Funded Services from Axis Bank are meant to directly bolster the
day-to-day working of a small and a medium business enterprise. From working
capital finance to credit substitutes; from export credit to construction equipment
loan - we cater to virtually every business requirement of an SME. Click on the
services below that best define your needs

Non-Funded Services: Under Non-Funded services Axis Bank offers solutions that
act as a catalyst to propel your business. Imagine a situation where you have a letter of
credit and need finance against the same or you have a tender and you need to equip
yourself with a guarantee in order to go ahead. This is exactly where we can help you
so that you don't face any roadblocks when it comes to your business. The following
are the services that will precisely tell you what we can do Business Accounts, Letters
of Credit, Collection of Documents, Axis Bank Trade, Guarantees, Cash Management
Services, Money Market Desk, Derivatives Desk, Services to Cash Surplus Corporate,
Services to Employee Trusts, Bankers to Rights/Public Issue, Tax Collection.

Specialized Services: Axis Bank is one of the most trusted entities when it comes to
specialized services like selling of precious metals to customers. Under specialized

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services you can also avail customized control of your value chain through our
internet banking platform.

Value Added Services: There is a plethora of services that we offer under value added
services. There's corporate salary account which ensures smooth payment methods to
your staff. You can avail an assortment of credit cards and debit cards from our
merchant services.

The following are the highlights of this service: Real Time Gross Settlement,
Reimbursement Account, Custody Services, Corporate Salary Accounts, Merchant
Services, Axis Bank Gold Business Credit Card

Internet Banking: Internet banking is a revolutionary service under the banking

sector and Axis Bank is a forerunner in providing you with this service. We provide
state-of-the-art payment gateway services to industries and companies in order to
ease transaction processing. This in turn enhances the credibility of your business and
makes banking extremely cost-efficient.

GOVERNMENT SECTOR: Axis Bank acts as an active medium between the

government and the customers by means of various services. These services include :

 Tax Collection wherein customers can directly pay their taxes like Direct
taxes, Indirect taxes and Sales Tax collections at their local Axis Bank

 E-Ticketing - Helps the customer by providing him a direct access to book a

Railway Ticket online and get it home delivered

 Opening of L/C's is done by the bank on behalf of Government of India, Mints

and Presses, thus facilitating imports for the Government.

 Collection of levies and taxes on behalf of Municipal Corporations i.e.

Kalyan -Dombivli Municipal Corporation, is undertaken by the Bank.

 Collection of stamp duty is done via franking mode in the state's of

Maharashtra & Gujarat.
The Stamp Duty Franking Facility is available at following branches in
Maharashtra Fort, Chembur, Lower Parel, Mira Road, Thane (Talao Pali),
Panvel, Ratnagiri, Pune(FC Road), Kolhapur, Nagpur, Pimpri.

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The Stamp Duty Franking Facility is available at following branches in

Gujarat Ahmedabad (Navrangpura), Kutch (Mundra), Baroda (Gotri Road),
Surat (Ring Road), Bhavnagar & Vapi (GIDC).

 Disbursement of Pension to retired Employees of Central Govt and Defence

is directly done by Axis Bank along with the disbursement of pension to the
members of EPFO (Employees Provident Fund Organisation)

 Electronic Collection of fees on behalf of DGFT is done by the bank too

 Ministry of Corporate Affairs - Collection of ROC fees for the Ministry

through authorised Branches and Net Banking.

 Collection of Property Tax through Selected Branches on behalf of Municipal

Corporation of Delhi

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CHAPTER 5
FINDINGS AND SUGGESTIONS

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5.1 FINDINGS:
1. Bank is having 853 branches all over the country.

2. The number of branches should be increased.

5.2 SUGGESTIONS:-

1. Number of Branches should be increased covering a wider area in

various states.

2. A wide publicity to be given about the organization and its products

through various means of communications to keep growth moments.

3. More number of training and educational programmes should be

included in Banks schedule.

4. Developing a learning culture through continuous learning process.

5.3 COMPETETIORS

1. ICICI Bank Ltd.

[Link] Bank Ltd.
[Link] Bank of India
4. HSBC Bank
[Link] (Royal Bank of Scotland)
6. Maharashtra Bank of India
[Link] Bank
8. Andhra Bank
9. IDBI bank
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10. Bank of India

11. Punjab National Bank
12. Central Bank
13. Allahabad Bank
14. ING Vysya
15. Centurion Bank

CHAPTER 6
CONCLUSION

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6.1 CONCLUSION
My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I
found that this bank has developed manifold in short period of time due to
facilities and services provided to their customer and this growth rate can be keep
it up if they start to go in semi-urban areas. In last couple of years they have
opened new many branches and they should open many more. The working staff
are very co-operative in nature and due to that the bank will also get good benefit.
Axis Bank has provided their customer Net-banking facilities and due to that
transactions are done fast. Charges at Axis Bank are on lower side when we
compare it with other Banks.

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CHAPTER 7
BIBLIOGRAPHY

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7.1 BIBLIOGRAPHY

SR. NO. REFERENCE

1 A New Beginning : The Turnaround Story Of Indian Bank

2 Bank Marketing : Concepts And Applications

3 Banking And Finance

4 Banking Developments in India

5 Basics of Banking

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6 Bank leaflet and Boucher

7 Internet
Final-Year-Projects

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