DECLARATION

I HIBA FATHIMA [Link] COMPUTER APPLICATION student ANSAR WOMEN'S

COLLAGE, PERUMBILAVU here by state that this report
is prepared by me under the guidance and supervision of MRS HEENA AYAMU.
P.C Lecturer, Department of PG Commerce and Management Studies,
ANSAR WOMEN'S COLLEGE ,PERUMBILAVU.

I also declare that this project is submitted by me after studying the customers for the
partial fulfilment of our [Link] degree course of university of Calicut.

Place: Perumpilavu
HIBA FATHIMA Date:
Reg. No. ARARBCMOC

 
 ACKNOWLEDGEMENT

I express my sincere gratitude to God Almighty for enlightening my

knowledge and guiding my path all through this project report
successfully
preparation and who helped me the most in completing this project report
I personally thanks Adv. FARITHA ANSARI Principle of Ansar
Women's College and Ms. SUNIYA IBRAHIMKUTTY Head of
department PG Commerce and Management and Mrs HEENA AYAMU. Our
faculty guide and lecture for here excellent guidance and support which
she has excellent to our throughout this project work.
I acknowledge our heart full gratitude to customers, for their effort and
encouragement which they had given to us throughout this project work.

HIBA FATHIMA
Reg. No. ARASBCM041

Tables of contents
Chapter TITLE PAGE NO
No
1 INTRODUCTION

2 REVIEW OF LITERATURE

3 THOERITICAL FRAMEWORK

4 DATA ANALYSIS

5 FINDINGS,SUGGESION AND CONCLUSION

BIBLIOGRAPHY

APPENDIX
 LIST OF TABLES

TABLE NO NAME OF TABLE PAGENO

1 How has this outbreak affect your online shopping

2 Is it safe to order online during covid 19

3 Which product type have you bought online since

the start of the outbreak
4 At this point of outbreak, how do you shop online
most often
5 Which element influence you the most on online
purchases
6 At this outbreak, which type of delivery you
choose
7 Online shopping satisfy as much as physical
shopping
8 Where do you mainly utilize the internet

9 A long time is required for the delivery of a good

or service
10 People recommend each online shopping during
this outbreak.
11 Will you continue online shopping after covid 19

12 Online shopping is comfortable than physical

shopping during Corona virus
13 features you think necessary for an online
shopping site.
14 how confident are you that your personal
information is kept confidential when buying
products online
15 on which website are you most comfortable
buying from an individual you don’t know
 LIST OF TABLES

TABLE NO NAME OF TABLE PAGENO

1 How has this outbreak affect your online shopping

2 Is it safe to order online during covid 19

3 Which product type have you bought online since

the start of the outbreak
4 At this point of outbreak, how do you shop online
most often
5 Which element influence you the most on online
purchases
6 At this outbreak, which type of delivery you
choose
7 Online shopping satisfy as much as physical
shopping
8 Where do you mainly utilize the internet

9 A long time is required for the delivery of a good

or service
10 People recommend each online shopping during
this outbreak.
11 Will you continue online shopping after covid 19

12 Online shopping is comfortable than physical

shopping during Corona virus
13 features you think necessary for an online
shopping site.
14 how confident are you that your personal
information is kept confidential when buying
products online
15 on which website are you most comfortable
buying from an individual you don’t know
 CHAPTER-1
INTRODUCTION
 INRODUCTION
Online shopping is a method of buying products through electronic devices
such as mobile or computers by using internet .People mostly prefer buying
products by going physically in markets rather than buying online it is
because of various reasons and the prominent reason from them is concerns
of quality of products that people buy online this is what insist them
buying physically. Although there are several advantages of online shopping
like less expensive, time saving etc. but they are quality conscious.

The world is facing one of the worst disasters in the history. As the world is in
the devastating situation and countries have been put under lockdown, restrictions
have been imposed on going out of homes, arranging crowded events, going in
markets, almost every business has been shut down in the world in the wake of
COVID-19 and people are stressed to stay in homes. Hence people cannot go in
markets for buying products, so this is probably pushing people to do online
shopping.

Online shopping allows people to fulfil their needs staying at home and without
going markets. This research intends to investigate if corona virus is pushing
people do online shopping and it is also focused in this study to know if the
people will continue doing shopping online with the same rate as they are
doing now when the markets are closed and they are also strictly barred from
going in markets.

STATEMENT OF PROBLEM

The problem is to find out the study on impact of COVID-19 on online shopping.

OBJECTIVE OF STUDY

The aim of this report is to know if the corona virus is pushing people to do
online shopping besides this, it is also examined in this study that if people will
continue buying products online with the same rate in future when corona virus is over.
 To study change in the perception of online shopping for consumers during
the Covid-19 epidemic.
 To study information regarding the current economic situation.
 To study Growing levels of economic uncertainty during the Covid-19
crisis.
 To study the effects of COVID-19 on consumer behaviour.
  To study how online shoppers react to their purchasing behaviour during
Covid-19 time
 To study ,if corona virus is pushing people do online shopping

SCOPE OF STUDY

The scope of the study is very wide. The study covers purchasing and selling
services over internet without the need of going physically to the market. The
COVID-19 pandemic has accelerated the shift towards a more digital world. The
changes we make now will have lasting effects as the world economy begins to
recover. The scope of study has been spread around the following issues and tried
to address it within the prevailing economic condition.

The aim of the study was to investigate the factors affecting consumers’ internet
shopping behaviour during the corona virus disease (COVID-19) pandemic in
kunnamkulam taluk. The study measured the influence of product factor, price
factor, time saving factor, payment factor, security factor, administrative factor,
and psychological factor on consumers’ internet shopping behaviour during the
corona virus disease (COVID-19) pandemic.

RESEARCH METHODOLOGY

For collection of data, A questionnaire is generated which contains of fifteen

different questions. the people residing in an around kunnamkulam are considered has
the population for the study.

Sources of data-

The questionnaire has been circulated on social media for collecting responses from 30
customers in around kunnamkulam.

Sampling technique-

For the study convenient sampling technique method has been applied on the basis of
suitability for the availability of information and which has a substantial share on the
market so as to give more accurate picture of the impact of online shopping.

Period of study id 15 days

LIMITATION OF THE STUDY

In spite of all sincere efforts, the study is not fool proof in [Link] suffers from variety
of limitations due to the following reasons:

 The study is limited to kunnamkulam municipality only

 Besides that, the detailed study has been conducted taking on 50 consumers based
upon convenient sampling.
 Data pertaining to the study has been collected for the current Pandemic period
only.
 Time is also a limiting factor as the study is conducted in a very short span of
time.
 The information given by consumers may not be correct.

RESARCH DESIGN

Online quantitative research

Descriptive research - This study conducted using Descriptive research

design method. Descriptive research includes many research methodologies and
producers, such as observations, surveys and facts finding enquires of different
kinds. The main character of this method is that the researcher has no control over
the variable. He can report what had happened or what is happening. This research
gives answers to who what when how and where questions. It is used to make clear
the distinctiveness of a population or an observed fact. Unlike qualitive research,
Descriptive research may be more analytic.

DATA COLLECTION PROCESS

Based on needs and objectives, type of data required for study and
source of data identified.

STATISTICAL ANALYSIS

All the gathered information of this survey has been shown in different charts and
graphs. Percentage analysis has also been used for this study.
INDUSTRIAL PROFILE

The Indian E-commerce industry has been on an upward growth trajectory and is
expected to surpass the US to become the second largest E-commerce market in the
world by 2034. India e-commerce sector will reach US$99 billion by 2024 from US$30
billion in 2019, expanding at a 27% CAGR, with grocery and fashion/apparel likely to
be the key drivers of incremental growth.
The Indian e-commerce sector is ranked 9th in cross-border growth in the world,
according to Payoneer report. Indian e-commerce is projected to increase from 4% of
the total food and grocery, apparel and consumer electronics retail trade in 2020 to 8%
by 2025.
As most Indians have started shopping online rather than stepping outside their houses,
the Indian e-commerce sector witnessed an increase. Also, as per the Mckinsey report,
~96% consumers have tried a new shopping behaviour; ~60% consumers are expected
to shift to online shopping in the festive season and continue shopping online beyond
the COVID-19 pandemic.
Huge investments from global players—such as Facebook, which is investing in
Reliance Jio—are being recorded in the e-commerce market. Google also reported its
first investment worth US$ 4.5 billion in Jio Platforms. This deal was followed by the
purchase of Future Group by Reliance Retail, expanding the presence of the Ambani
Group in the e-commerce space.
Much of the growth in the industry has been triggered by increasing internet and
smartphone penetration. As of August 2020, the number of internet connections in India
significantly increased to ~760 million, driven by the ‘Digital India’ programme. Out of
the total internet connections, ~61% connections were in urban areas, of which 97%
connections were wireless.
Smartphone shipments in India increased by~8% y-o-y to reach 50.0 million units in the
first-quarter of 2020, driven by positive shipments of all smartphone vendors in the
market. Samsung led the Indian smartphone market with 24% shipping share, followed
by Xiaomi at 23%.
The Government of India's policies and regulatory frameworks such as 100% Foreign
Direct Investment (FDI) in B2B E-commerce and 100% FDI under automatic route
under the marketplace model of B2C E-commerce are expected to further propel growth
in the sector. As per the new FDI policy, online entities through foreign investment
cannot offer the products which are sold by retailers in which they hold equity stake.
In October 2020, Minister of Commerce and Industry, Mr. Piyush Goyal invited start-
ups to register at public procurement portal, GeM, and offer goods and services to
government organisations and PSUs.
Through its Digital India campaign, the Government of India is aiming to create a
trillion-dollar online economy by 2025.
The Indian retail market is greatly divided up between the unorganised sector, which
includes about 13.8 million conventional family run neighbourhood stores and the
organised retail sector with a share less than 10%. The organised sector includes all
organized brick & mortar stores and online shopping sites. Despite the boom in B2C e-
commerce sector in India, majority of Indians continue to have more faith in the
neighbourhood brick & mortar stores for shopping as they prefer touching and feeling
the products and negotiating discounts over-the-counter, before buying. In India, a great
majority of B2C ecommerce retailers, draw customers to shop online by offering
bargains such as free delivery, discounts, buy-one-get-one-free and exchange offers.
However, many Indian shoppers known to be cost-conscious and conservative as a part
of their value system, are generally not attracted into making quick decisions based on
promotions and advertisements. Moreover, online shoppers, many-a-times, come across
problems concerning product delivery timelines and customer support services.
Customers’ perception of risk toward online web sites is aggravated due to the inferior
IT set-up used by several e-tailers, resulting in hacking of personal information.

Enter the novel coronavirus which causes a highly infectious disease Coronavirus
disease (COVID-19) that has infected more than 4 lakh people worldwide. Since it
spreads primarily through contact with an infected person (when they cough or sneeze)
or when a person touches a surface that has the virus on it, the best way to guard against
it is to stay at home. This has increased online shopping usage, globally. In India, it has
led to a rise in the number of FTUs or first-time-ecommerce-users in India, who had
been so far inhibited to shop online. The SARS outbreak that infected over 2700 people
in 2002, too is known to have dramatically changed people’s shopping habits as they
were afraid of shopping outdoors.

On 25th March, 2020, BigBasket - a key online grocery player in India had the
following message “We'll be back soon! We are currently experiencing unprecedented
demand. In light of this, we are restricting access to our website to existing customers
only. Please try again in a few hours.” So overwhelming was the response that it faced a
breakdown due to a steep increase in demand amid COVID-19. Grofers – a rival, had a
similar kind of message which said “Due to the sudden rush, we have stopped servicing
many locations, but we are working to increase capacity and will be resuming
operations shortly.” Amazon – one of the leading ecommerce players in the country,
and the world, has announced on its site that the customers are relying on them like
never before in their social distancing and self-quarantine efforts. Hence Amazon is
temporarily prioritizing its available fulfillment and logistics capacity to serve essentials
such as household staples, packaged food, health care, hygiene, personal safety and
other high priority products. It is temporarily going to stop taking orders for lower-
priority products. Globally too Amazon has seen a surge in orders and is raising
overtime pay for associates working in its warehouses, during the coronavirus outbreak.

This spike in B2C ecommerce in India is of course due to existing online shoppers
stocking up on essentials given the coronavirus outbreak and the lockdown imposed by
the Government (to check its spread). However it also consists of perhaps two more
segments –apart from the one that buys online, regularly. A segment that did not shop
online, given the inhibiting factors detailed in the beginning of this article and another
segment that up till now, was either ignorant about online shopping or did not have a
device or data plan. It would be interesting to check – how many shoppers from these
two segments switch to online shopping, even after the coronavirus crises is over.
 CHAPTER 2
REVIEW OF LITERATURE
Indian Retail Market

The Indian retail market is segregated in unorganized and organized sectors, out of
which unorganized sector includes about 13.8 million conventional family-run
neighbourhood stores and the organised retail sector with a share of less than 10%
(IBEF, 2020; Halan, 2020). The organised sector further includes all organized brick
and mortar stores and online shopping sites (Sinha, 2019). Despite the boom in the B2C
e-commerce sector in India, the majority of Indian consumers continue to have faith in
the neighbourhood brick and mortar stores for shopping as they prefer to touch and feel
the products before buying and negotiating discounts over-the-counter. In India, a great
majority of B2C e-commerce retailers, draw consumers to shop online by offering
various exciting schemes such as discounts, free delivery, buy-one-get-one-free and
exchange offers (Srivastava & bagale, 2019; Joseph, 2019). However, many Indian
shoppers known to be cost-conscious and conservative as a part of their value system,
are generally not attracted to making quick decisions based on promotions and
advertisements. Moreover, online shoppers, many-a-times, come across problems
concerning product delivery timelines and customer support services (Khare, 2016;
Arpana, 2020). Customers’ perception of risk toward online web sites is aggravated due
to the inferior IT set-up used by several e-tailers, resulting in the hacking of personal
information (Retail Economic Times of India, 2020; Staff, 2020).

Sensitivity towards Products Manufactured Abroad

Consumers have expressed their concern towards products that are made in china (Uyar,
2018). The emergence of this disease has created a panic mental situation among
regular users of the few products now, they are becoming more conscious of buying
products made abroad. This has given a boom to locally manufactured products and
supports the MAKE in India's initiative of the government. The majority of the
consumers said that they will no longer prefer the products made in china.

Consumers are very much aware of the details of where the product has been made, and
what quality has been delivered to them at home. Surevy has been done among seventy
six males and eighty three females regarding their change in behaviour towards
products manufactured outside India. From Figure 1 one can infer that majority of the
male respondents do care about the place of product manufactured and hesitate to buy
products manufactured abroad and fifty four percent of females supported that after
COVID-19 they are concerned about a product manufactured place and will not prefer
made in china products as of now.
A shift in the Consumers’ Buying behaviour

Empty shelves during COVID 19 have generated severe problems for the consumers’
(Lufkin, 2020). COVID 19 has forced consumers to change the way they preferred to
shop. There is an increased shift in consumer buying behaviour from traditional
shopping to online shopping (Reddy, 2020). Apart from the augmented number of
customers indulging into online shopping shift has been observed in the choice of
products being ordered by customers through these online tools. The majority of the
customers have started positively ordering more personal care and medical kits rather
than ordering fashion products. National Retail Federation (NRF) has surveyed on
consumer’s online shopping behaviour in this epidemic situation and has briefed certain
consumer buying behavioural changes as follows:

1. As per the survey results, 9 out of 10 customers have changed their shopping
practices.
2. Results are supportive that more than 50% of customers have changed their
traditional shopping habits by ordering products online.
3. About 6 out of 10 customers stated that they avoid going to store due to the fear of
being infected and ordering necessary goods from online marketing tools.

All these behavioural changes are not permanent but few are going to last permanently.
As the society will recover from this survival mode, this digital- online shopping
adoption is likely to become permanent. So, in the end, this pandemic situation has been
classified into two aspects one is a shift in customer behaviour that avoids public
crowded gatherings and second is more inclination towards digital adoption
(Shashidhar, 2020).

Marketing research company Nielsen has further explored that one of the UK-based
fashion retailer’s online search traffic drop by approximately 40% after severe new
procedures have been announced in mid-March to fight with COVID-19 virus results

Research done by Nielsen company claims that customer buying behaviour has been
changed from fashion-oriented shopping to daily need-based shopping things as
explained follows:

1. Active health product buying (increased purchasing of anticipatory health and

wellness products).
2. Responsive health management kits (increased purchasing of protective kits like
masks and alcohol-based hand sanitizers).
3. Vigorous pantry items purchasing (storing more of groceries and household daily
essentials).
4. Quarantine preparation in advance (facing shortages of goods in stores, customers
have cut down on store visits).

Researches by Gourinchas & Parker (2002); Kaplan & Violante (2014); Kaplan et al.,
(2020) proposed theoretical models of household consumption responses. Initially in
March, there was little direct effect of COVID-19 in the United States, and India but
substantial awareness of prospective damage in the near future. Research by agencies
supports that significant stockpiling and spending reactions among customer, which is
consistent with expectations playing a large role in house hold consumption and
decisions medical marks as shown in
CHAPTER 3 THEORITICAL FRAME WORK

Today, as customers become more comfortable with it, online shopping is another
area where customer experience can make or break a store and it offers room for
disruptors in the market – so much so that even physical stores that have been around
for decades should start worrying if their online customer experience isn’t up to par.

In the months since COVID-19 appeared on the scene, all kinds of lockdowns have
been influencing our lives. These lockdowns, and the desire to minimize close
interpersonal contact with strangers, have led to an enormous uptick in online grocery
shopping.

I’ve personally experienced how grocery shopping has changed . Before COVID-19,
we already used to order our weekly groceries online and pick them up at the grocery
store. This meant that we didn’t have to maneuver an unwieldy, fully packed cart
through an even more packed grocery store on a Saturday. Instead, we would just stop
by the store to find our groceries packed and ready to be collected. I would have
opted to have them delivered back then as well, but unfortunately our favourite
grocery store doesn’t deliver to our neighbourhood.

I first noticed the impact of the increased use of this kind of shopping when it started
to get difficult to find a time slot for pick up. Before COVID-19, the slots were
plentiful and you could always get the one you wanted, very often just a week in
advance. During COVID-19, it’s becoming quite a feat to find any open slot, not to
mention one you want. These days, you have to check for slots every day.

Understandably, it is very difficult to increase the entire supply chain behind this way
of delivering groceries, so I won’t complain about the limited number of slots. What I
will complain about is the fact that I have not been able to identify the (algo) rhythm
that frees up time slots that were previously “greyed out” and impossible to select.
Nor have I encountered a store (I frequent multiple stores online) that offers any form
of messaging for customers regarding available slots. A feature like that would create
a huge uptick in the customer experience of online grocery ordering.

The second noticeable impact of the increased use on this kind of shopping reveals
the difference in capability between different companies when it comes to enhancing
their app/web shops. Some companies have very intuitive (even fuzzy) search
functionalities and their recommendations are really useful. Others don’t even display
the correct product – even when it’s spelled correctly. You have to search for it from
some different angle through the products and categories supplied. Not much has
changed during these past months for the latter companies. Today, as customers
become more comfortable with online shopping, this is another area where customer
experience can make or break a store and it offers room for disruptors in the market –
so much so that even physical stores that have been around for decades should start
worrying if their online customer experience isn’t up to par.

Both may, on their own, seem like fairly small issues, but they can make or break the
digital customer experience and even result in the shuttering of the physical store. As
I stated in a previous blog, in the experiences where you want to excel as a company,
you might want to switch to microservices for your search and ecommerce solutions.
Think about:

 The choice between the different search vendors, either fully based on Elastic or
for example injecting CDP (customer data platform) data or using AI to deliver
better search results for your customers.
 What flexibility the current trends in (micro) service-based ecommerce solutions
offer in order to excel and stand out from the competition.
CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

TABLE 1 How has this outbreak affect your online shopping?

SL NO Particulars Respondent percentage

1 Increased online shopping 25 50%
2 Decreased/stopped online 4 8%
shopping
3 Shopped online for the first time 12 24%
4 No effect 7 14%
5 Other 2 4%
TOTAL 50 100%

Pandemic effect on online shopping

Other
4%
No effect
14%

Increased online
Shopped online for shopping
the first time 50%
24%

Decreased/stopped online
shopping
8%

INTERPRETATION

from the above data we can understand that more than 50% people had opt that they had
increased online shopping,8% decreased/stopped online shopping,24% shopped online
for the first time,14%had no effect,4% have some other effect.
TABLE 2 Is it safe to order online during covid 19?
SL NO Particulars Respondent percentage
1 Yes 32 64%
2 No 12 24%
3 Maybe 6 12%
TOTAL 50 100%

Safety of online shopping on pandemic

maybe
12%

no
24%

yes
64%

INTERPRETATION

From the above data 64% suggest that online shopping on pandemic is safe, 12%
not sure and 24% suggest that not safe on this pandemic
TABLE 3 Which product type have you bought most online since the start of the
outbreak?
SL NO Particulars Respondent percentage
1 Clothing 18 60%
2 Other items from supermarket 1 0%
3 Food 5 10%
4 Gift/luxury items 6 3%
5 Household items 4 7%
6 Personal care 7 10%
7 Electronics 7 7%
8 Other 2 3%
TOTAL 30 100%

other

electronics

personal care

ghousehold items
product bought online
gift/luxury items most during pandemic

food

other items from supermarket

clothing

0 10 20 30 40 50 60 70

INTERPRETATION

Since the start of the outbreak, more respondents had bought personal care
and household items than any other type of product. Food and clothes
followed close behind in popularity, with slightly less than 50% of
respondents saying they had made these kinds of purchases during the
outbreak.
TABLE 4 At this point of outbreak, how do you shop online most often?

SL NO Particulars Respondent percentage

1 don’t shop online 7 14%
2 websites on PC 5 10%
3 apps on mobile 29 58%
device
4 websites on 7 14%
mobile device
5 other 2 4%
TOTAL 50 100%

Way of online shopping

other
websites on mobile 4% don’t shop online
device 14%
14%

websites on pc
10%

apps on mobile
device
58%

INTERPRETATION

The majority of respondents said they shopped on websites more often than
mobile apps – a notable finding in light of challenges that can distract visitors
when visiting online shopping websites. Without the brand-focused environment
of a native mobile app, shoppers are more susceptible to disruptions such as
unauthorized ad injections.

TABLE 5 Which element influence you the most on online purchases?

SL NO Particulars Respondent percentage
1 the products brand 10 20%
reputation
2 The online stores 9 18%
brand reputation
3 fast and 5 10%
convenient
delivery
4 website's user 6 12%
friendliness
5 price 20 40%

TOTAL 50 100%

Most influenced elements on online

purchases
price

websites user friendliness

Series 1
fast and convieneint delivery

the online stores brand reputation

the products brand reputatio

0 5 10 15 20 25 30 35 40 45

INTERPRETATION

51% of shoppers are highly price-sensitive during COVID-19

To gauge which factors most affect consumers’ online shopping decisions

during the corona virus outbreak, we asked respondents to rank five factors from
most to least important. More than half of respondents ranked price first, and a
total of 40% said price is one of the two most important factors in their purchase
decisions.

TABLE 6At this outbreak, which type of delivery you choose?

SL NO Particulars Respondent percentage
1 Home delivery 19 38%
2 Drop off at 9 18%
doorsteps
3 Pick up point 9 18%
from retailer
4 Delivery to my 11 22%
workplace
5 Pick up point 2 4%
from a logistics
provider
TOTAL 50 100%

Type of delivery
pick up point from a logistics
provider
4%

delivery to my
work place home delivery
22% 38%

pick up point from retailer

18%

drop off at door steps

18%

INTERPRETATION

From the above data 18% respondents choose to drop off online products at their
doorsteps,38% choose home delivery,4% pickup point from a logistics provider.22%
choose Delivery to my workplaceand 18% Pick up point from retailer.
TABLE 7 Online shopping satisfy as much as physical shopping

SL NO Particulars Respondent percentage

1 agree 10 20%
2 Strongly agree 24 48%
3 disagree 7 14%
4 Strongly disagree 9 18%
TOTAL 50 100%

satisfaction of online shopping

50
45
40
35
30
25
20
15
10
5
0
agree
strongly agree
disagree
strongly disagree

INTERPRETATION

According to this chart, 29% are agreed that buying online products is as much
satisfying as buying
physically in markets and 50% people said it is not such a case whereas rest of them are
unsure
about it.

TABLE 8 Where do you mainly utilize the internet?

SL NO Particulars Respondent percentage
1 home 29 58%
2 work 11 22%
3 school 3 6%
4 library 1 2%
5 other 6 12%
TOTAL 50 100%

utilisation of internet

60

50

40

30

20

10

0
home work school library other

INTERPRETATION

From the above data 58% respondents utilize internet from home,22%at work,6% from
school,2%from library and 12% from some other place

TABLE 9 A long time is required for the delivery of a good or service.

SL NO Particulars Respondent percentage
1 Strongly agree 21 42%
2 agree 9 18%
3 disagree 17 34%
4 Strongly disagree 3 6%
TOTAL 50 100%

Long delivery of a goods

strongly disagree

disagree
delivery of a good service

agree

strongly agree

0 5 10 15 20 25 30 35 40 45

INTERPRETATION

From the above data we can clearly interpret that 42% strongly agree that it takes a long
time for delivery of goods or services, 18% agreed, 34% disagreed and 6% respondents
strongly disagree

TABLE 10 People recommend each online shopping during this outbreak.

SL NO Particulars Respondent percentage
1 I totally agree 8 16%
2 I agree 14 28%
3 Neither agree nor 23 46%
disagree
4 I Disagree 4 8%
5 I totally disagree 1 2%
TOTAL 50 100%

people recommend online shopping during

pandemic
I totally disagree
2% I totally agree
17%

Neither agree nor disagree

50%

I agree
30%

INTERPRETATION

In this graph, 53% respondents said they will recommend online shopping to their
family members, friends, and other people whereas 31% respondents said they will
not while 15% are uncertain about it.

TABLE 11 Will you continue online shopping after covid 19?

SL NO Particulars Respondent percentage
1 YES 27 54%
2 NO 7 14%
3 MAYBE 16 32%
TOTAL 50 100%

Shopping after pandemic

60

50

40
shopping after covid
30

20

10

0
yes no maybe

INTERPRETATION

From the above graph, online shopping that we have seen since the start of the
COVID-19 crisis, we wanted to find out whether this trend would continue
after the end of the crisis. Encouragingly, we found that 54% said they plan to
shop online after the outbreak at least as much as they do today, 32% are not
sure about their decision and 14% said they won’t be shopping online

Table 12 Online shopping is comfortable than physical shopping during Corona virus.
SL NO Particulars Respondent percentage
1 agree 15 30%
2 Strongly agree 19 38%
3 disagree 11 22%
4 Strongly disagree 5 10%
TOTAL 50 100%

strongly disagree

disagree

comfortness of online shopping

strongly agree

agree

0 5 10 15 20 25 30 35 40
%

INTERPRETATION

From the above data it is clear that 30% agreed with the statement that online shopping
is comfortable than physical shopping, 38% strongly agreed with the statement 22%
disagreed and 10% strongly disagreed with the statement.

TABLE 13 features you think necessary for an online shopping site.

SL NO Particulars Respondent percentage
1 Design 6 12%
2 Social 12 24%
networking
integration
3 Credibility 1 2%
4 Customer 11 22%
friendly
5 Privacy and 20 40%
secure
checkout
TOTAL 50 100%

features for online shopping

design
12%

Privacy and secure checkout

40% Social networking integration
24%

Cred-
ibility
Customer friendly 2%
22%

INTERPRETATION

From the above data 22% respondent says that online shopping website is necessary
with customer friendliness ,40% for privacy and secure,12% for design,2 % for
credibility and 24% for social networking integration.
TABLE 14 how confident are you that your personal information is kept confidential
when buying products online?
SL NO Particulars Respondent percentage
1 Extremely 1 2%
confident
2 Quiet confident 10 20%
3 Moderately 22 44%
confident
4 Slightly confident 9 18%
5 Not at all 8 16%
confident
TOTAL 50 100%

confident about personal information

Not at all Extremely confident
confident 2%
16%
Quiet confident
20%

Slightly confident
18%

Moderately confident
44%

INTERPRETATION

From the above data 44% respondents are moderately confident about ther personal data
in online shopping website,16%not at all confident,2% extremely confident,20% quiet
confident,18% slightly confident.
TABLE 15 on which website are you most comfortable buying from an individual you
don’t know?

SL NO Particulars Respondent percentage

1 Amazon 18 36%
2 Flipkart 15 30%
3 Myntra 7 14%
4 ShopClues 1 2%
5 Snapdeal 2 4%
6 Other 7 14%
TOTAL 50 100%

other

snapdeal

shopclues

myntra
most comfortable website
flipkart

amazon

0 5 10 15 20 25 30 35 40
%

INTERPRETATION

From the above data 36% respondents are comfortable with amazon website, 30% with
flipkart, 14% with myntra,2% with shopclues,4% with snapdeal and 14% with some
other websites.
CHAPTER 5

FINDINGS SUGGESTION AND CONCLUSION

BIBLIOGRAPHY

 [Link]
 [Link]
19_IMPACT_ON_ONLINE_SHOPPING
 [Link]
gclid=Cj0KCQiA-
OeBBhDiARIsADyBcE708__Cd_gYpi2eAHtx6UBVcjgDXLCEyAMEwAtPHJ
CfNK6YqJmE4rcaAja9EALw_wcB
 [Link]
 [Link]
348928897_Impact_of_COVID_19_on_E-Commerce

APPENDIX

QUESSTIONNARE

Name:

Age:

Residential area

 urban
 rural
Profession 

 Jobseeker
 Student
 Employee
 Self-employed
 Other

1. How has this outbreak affect your online shopping?

 Increased online shopping

 Decreased/stopped online shopping
 No effect
 Other
 Shopped online for the first time

2. Is it safe to order online during covid 19?

 Yes
 No
 Maybe
3. Which product type have you bought online since the start of the outbreak?
 Clothing
 Other items from supermarket
 Food
 Gift/luxury items
 Household items
 Personal care
 Electronics
 Other

4. At this point of outbreak, how do you shop online most often?

 don’t shop online
 websites on PC
 other
 apps on mobile device
 websites on mobile device

5.  Which element influence you the most on online purchases?

 the products brand reputation

 The online stores brand reputation
 fast and convenient delivery
 website's user friendliness
 price

6 At this outbreak, which type of delivery you choose?

 Home delivery
 Drop off at doorsteps
 Pick up point from retailer
 Delivery to my workplace
 Pick up point from a logistics provider

7 Online shopping satisfy as much as physical shopping

 Agree
 Strongly agree
 Disagree o
 Strongly disagree
8. Where do you mainly utilize the internet?
 Home
 Work
 School
 Library
 Other

9 A long time is required for the delivery of a good or service.

 Strongly agree
 Agree
 Disagree
 Strongly disagree

10 People recommend each online shopping during this outbreak.

 I totally agree
 I agree
 neither agree nor disagree
 I disagree
 I totally disagree

11 Will you continue online shopping after covid 19?

 Yes
 No
 Maybe

12 Online shopping is comfortable than physical shopping during Corona virus

 Agree
 Strongly agree
 Disagree
 Strongly disagree

13features you think necessary for an online shopping site.

 Design
  Social networking integration
 Credibility
 Customer friendly
 Privacy and secure checkout

14 how confident are you that your personal information is kept confidential when
buying products online?

 Extremely confident
 Quiet confident
 Moderately confident
 Slightly confident
 Not at all confident

15 on which website are you most comfortable buying from an individual you don’t
know?
 Amazon
 Flipkart
 Myntra
 ShopClues
 Snapdeal
 Other