eWalk
About Company
eWalk is a women shoes brand, We offer
customize shoes for ladies and growing old
women’s that are in your connivance.
1- Executive Summary
Industry background
Shoes have always been an important part of a daily outfit. The Pakistan shoe retail
industry has about 20,000 stores with ranging around 25 billion every year.
Though the economic downturn has showed slowed down the shoe market, the
shoe marketplace has not been discontinued. Shoe manufacturing in Pakistan has
become non-existent. Companies like Stylo and Metro, Borjan and number of
companies that are off shoring their products to cut cost and gain a larger profit.
Our Company
eWalk is a shoe store that also providing a online facility & giving a ordering
platform to generate sales on nationwide basis.
eWalk provides a sleek and sophisticated design or prepare according to our
customer requirement. We follow the traditional business concept “customer is
king” & give full power to customer.
Our tag-line is “We know your comfort”
We have employees that follow the current fashion trends. Our employees are
trained in the art of making shoes as well as helping customers to create their
shoes. Our shoes range are casual, athletic, and formal.
How we deal!
The customer sits with the consultant and picks from a screen how their show will
look, what color it will be, as well as the style. If they contact us online then we
provide services by meeting them personally on their home. We send the pictures
one by one through cell phones and emails showing the process throughout and
allowing the customer to see the step by step development.
Market Characteristics (geographic or target)
eWalk average client will be middle to upper class woman, working or house wife.
We also focus to facilitate growing old women’s or disables.
There is no geographic boundary when we have virtual store and we can facilitate
easily within or outside the Pakistan. Butt still we are initial stage and have also
store in Bahria town and at this level we focus to expand our brand in Rawalpindi
and serve well.
Entrepreneurial team
The company founded by group of friends each has specialize in its field. A in
marketing, B in IT,C in finance, D in shoe designing, E in operational
management.
Financial summary:
At this time, the eWalk have one lac twenty five thousand initial investment. In
this 25000 founder’s investment and remaining take loan from bank and others.
Below is a breakdown of how these funds will be used;
Project startup cost Rs/-
Initial rent payment & deposit 10,000
Working capital 25,000
Domain purchase deposit 10,000
Leasehold improvement 10,000
Security deposit 5,000
Opening supplies 15,000
Company vehicles and lease deposit 20,000
Marketing budget 10,000
Miscellaneous and unforcasting cost 20,000
Total startup cost 125,000
Mission statement
eWalk mission is to become the recognized leader in women customize shoes and
serve well as they want.
Product and services:
The general categories of shoes will be sold are:
Sandals
Stylish work shoes
Dress shoes
Loafers
Slippers
Desert boots
Thigh high heels
Ankle boots
Bow sandals
Block heel sandals
Human resources
(Operational rational)
Number of personnel and types of skill person need these are:
Job positions Number of Employees
Cutting master 2
Packing master 1
Fusion master 1
Skilled stitched 5
Partners 5
Sweepers 1
Total 15
(Capacity 500 pairs of shoes made in one month.)
Underlying assumptions
eWalk will have an annual revenue growth rate of 8% per year.
The founders take Rs/-100,000 of debt funds to develop the business.
The loan will have a 10 year team with a 9% interest rate.
Source of funds
Finance Rs/-
Equity contribution
Management investment 25,000
Total equity finance 25,000
Bank and other loan
Bank and lenders 100,000
Total debt finance 100,000
Total financing 125,000 Rs/-
Profit & Loss Statement
Performa of profit and Rs/- Rs/- Rs/-
loss statement
Years 1 2 3
sales 666,290 724,266 778,550
Cost of goods sold 65,529 71,427 77,885
Gross Margin 90.00% 90.00% 90.00%
Operating income 589,761 642,839 700,695
Expenses
Payroll 243,000 250,290 273,712
General & Administrative 14,400 14,976 15,575
Marketing expense 13,761 15,000 16,350
Professional fee 25,000 25,750 25,523
Insurance cost 7,500 7,875 8,269
Traveling and vehicle cost 15,000 16,500 18,150
Rent & utilities 17,500 18,375 19,294
Miscellaneous cost 4,915 5,357 5,839
Payroll taxes 35,450 37,544 41,057
Total operating cost 377,526 391,666 424,768
