SENIOR HIGH SCHOOL

DISCIPLINES AND IDEAS IN THE

APPLIED SOCIAL SCIENCES
Quarter 2 – Module 4
Settings, Processes, Methods and tools in Communication
Disciplines and Ideas in Applied Social Sciences (DIASS)
Alternative Delivery Mode
Quarter 2 – Module 3 (Settings, Processes, Methods and tools in Communication)

First Edition, 2020

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Published by the Department of Education

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 Lesson Settings, Processes, Methods
1 and tools in Communication

Throughout this chapter we’ve been considering messages sent via email
because it is the most common channel for written communication purposes, business
messages, or any aspects that may determine the purpose of communicating others
especially the rising of pandemic crisis that is facing today by many, struggling and
fighting amidst of catastrophes people has to dealt with in the means of persistence.
However, many professionals or individuals make the mistake of sending an email when
another channel (e.g., a verbal rather than a written one) would be more appropriate for
the situation and the audience. If you had deal with inappropriate behavior in the
workplace, for instance, the right thing to do is discuss it in person with all involved
because conflict resolution requires social intelligence informed by all the verbal and
nonverbal information you can gather from them. You could follow up with an email
summarizing a remedial action plan reached through constructive dialogue, but you
would never deal with the situation by email alone.

What’s New

In a nutshell, communication channels are mediums through which you can send
a message to its intended audience. For example, phone calls, text messages, emails,
video, radio, and social media are all types of communication channels. In an institution,
communication channels keep information flowing efficiently. A breakdown in any
channel, such as phone lines being down, could leave individuals misinformed or left in
the dark. On the flip side, effective communication channels can enhance productivity
and help you make better decisions as a team.

What is It

Communication Channels
Face-to-face channels such as meetings, public appearances, live web chats,
events and open houses offer the advantage of immediate feedback (and, you never
know, the possibility of hoisting a megaphone).
Interactive social media channels such as blogs, discussion forums, Twitter
and YouTube also offer immediacy and the benefit of two-way communication.
Mobile and social media update channels such as blogs, Twitter and
Facebook page offer a way to communicate in a personal way. They also offer the
added advantage of shareability.
Traditional print channels such as email, memos and releases accurate
information.
 Traditional print advertising channels such as brochures, flyers, newspapers
and direct mail offer a key advantage readers often bestow upon the printed word:
credibility.
Traditional broadcast channels such as radio and TV advertising offer wide
range and the ability to reach new audience members.
COMMUNICATIONS GOOD FOR CONSIDER
CHANNEL

Group meetings, Listening, brainstorming, Time and cost resource; do

workshops, conferences relationship building, participants have sufficient
building and sharing time/ motivation to attend?
purpose, exchange of Timing and location: make it
complex learning and easy/ appealing to attend or
information, building trust piggy back on existing
and loyalty, engaging early meetings.
adopters.

Social Media ( e.g. Twitter, Finding or creating networks Content: who will post and
Facebook) with niche specialization or regularly update/respond.
interests; building a profile; Need to focus more time on
directing to other reacting/ responding to
communications (website or others to build relationships.
blog); brief, real-time How can you use this to
updates; maintaining cross promote other
relationships; exchange of communications (ie an
information/learning; place online blog)?
for like-minded to interact;
reaching early adopters.

Email Low cost, regular updates; Writing style and visuals:

driving traffic to website or emails are easy to delete.
blog. Ensure that content and
look of yours is audience
focused and stands out from
crowd.

Letter Now more Language, layout, audience

unusual/distinctive than focus – all usual principles
email; easy to personalize if for good communications
small print run. apply. Leaflet, brochure,
flyer, quick reference cards
Longevity; visual impact;
means of communicating
quite detailed information;
control of message/s.
Resource for production

Leaflet, brochure, flyer, Longevity; visual impact; Resource for production and
quick reference cards means of communicating effective distribution (too
quite detailed information; often they are produced
control of message/s. without sufficient
thought/budget for
distribution).

Advertising Communicating a strong, Can you measure its

clear sales message; effectiveness and justify the
controlling how your costs involved? Can the
message is received. channel owner demonstrate
good return on investment
and data on the readership
 among your audience?

Newsletters (e-news/hard Keeping a defined group of Can you achieve more

copy) people up to date with your impact submitting content to
activities; keeping in touch. existing newsletters run by
others?

Mobile Flagging new content. Quick Is the content valued and

technology/SMS/mobile delivery of short, simple does it address a genuine
apps messages or tools. need?

The figure below illustrates the information richness of different channels

INFORMATION CHANNEL INFORMATION RICHNESS
Face-to-face conversation High
Video Conferencing High
Telephone Conversation High
Emails Medium
Handheld devices Medium
Blogs Medium
Written letters and memos Medium
Formal written documents Low
Spreadsheets Low

What I Have Learned

Task: You Complete Me! (Individual)

Complete the sentences below by supplying the concepts you’ve learned from
this module.

What are examples of communication channels? ________________

What are the advantages of an effective communication media channels? __________
Which type of communication media channel is helpful in this time of pandemic crisis?
_______________________
What particular communication channel needs to develop which also displays important
role in the society? _____________________

Task: 3-2-1 chart: Let us check the level of your understanding

3 best things I learned today

1. ____________________________
2. ____________________________
3. ____________________________

2 things that caught my interest

1. _____________________________
2. _____________________________

1 thing that I wanted to learn more about

 What I Can Do

Give two importance of public communication and mass communication as levels

of communication.

Importance of levels of
communication

Public Communication Mass Communication

Ex. Business uses it to burnish Ex. warn the public in case of
their image. calamity

Task: Essay
Directions: On your answer sheet, write a critical analysis using the questions below as your guide.
Answer in 2 sentences for every number.
Guide Questions:
1. How aware are you of your own body language? Has your body language ever gotten you in
trouble while communicating with someone?
2. How could you use your knowledge of communication richness to be more effective in your own
communications?
3. What are the three biggest advantages and disadvantages you see regarding technology and
communications?

Rubrics for rating the Critical Analysis:

4 3 2 1

Content Paragraph Paragraph Paragraph Paragraph

content is very content is content is fair. content is
good. good. Contains clear vague.
Contains clear Contains clear information. Contains
and wide information unclear
range of and information.
information elaboration.
and
elaboration.

Organization Evident Progression of Progression of Progression of

progression of the the the
the introduction, introduction, introduction,
 introduction, body, and body, and body, and
body, and conclusion is conclusion is conclusion is
conclusion. present. present but not present but
Uses clear Connection clear. Little not clear. No
and logical among connection connection
connection paragraphs is among among
among present but paragraphs. paragraphs.
paragraphs sometimes not
clear.

Language Uses Statements Statements are Statements

coherent, are mostly coherent, are not
cohesive and coherent, cohesive and coherent,
expressive cohesive and expressive. cohesive and
statements. expressive. Have few expressive.
Proper use of Proper use of errors in using Proper
punctuation, punctuation, punctuation, punctuation,
spelling, and spelling, and spelling, and spelling, and
capitalization capitalization capitalization. capitalization
is well is observed. are not
observed. observed.

Assessment

I. Multiple Choice. Choose the letter of the best answer. Write the chosen letter on a separate
sheet of paper.

1. This type of communication channel refers about meetings, public appearances, live web
chats, events and open houses offer the advantage of immediate feedback.
A. Traditional broadcast channels C. Traditional print advertising channels
B. Face-to-face channels  D. Interactive social media channels

2. It features blogs, discussion forums, Twitter and YouTube for immediacy and the benefit of
two-way communication.
A. Interactive social media channels  C. Face-to-face channels 
B. Mobile and social media update channels  D. Traditional print channels 

3. It offers added advantage of shareability.

A. Interactive social media channels  C. Face-to-face channels 
B. Mobile and social media update channels  D. Traditional print channels 

4. It is a communication channel which refers to email, memos and press information.

A. Interactive social media channels  C. Face-to-face channels 
B. Mobile and social media update channels  D. Traditional print channels 

5. A type of communication channel like radio and TV advertising offer wide range and the
ability to reach new audience members. These are examples of ____________.
A. trraditional broadcast channels C. traditional print advertising channels
B. face-to-face channels  D. interactive social media channels

II. Directions: Determine the level of information richness of the following information channel. Write H if it
is high, M, if it is medium, and L, if it is Low.

_________6. Face-to-face conversation

_________7. Formal written documents
_________8. Telephone Conversation
_________9. E-mails
_________10. Written letters and memos
.
References

-Adapted from information in Daft, R. L., & Lenge, R. H. (1984). Information richness: A new
approach to managerial behavior and organizational design. In B. Staw & L. Cummings
(Eds.), Research in organizational behavior, vol. 6 (pp. 191–233). Greenwich, CT: JAI Press;
Lengel, R. H., & Daft, D. L. (1988). The selection of communication media as an executive
skill. Academy of Management Executive, 11, 225–232.

-https://open.lib.umn.edu/organizationalbehavior/chapter/8-4-different-types-of-communication-
and-channels/
-https://www.health.org.uk/sites/default/files/Communications-channels.pdf

-https://ecampusontario.pressbooks.pub/profcommsontario/chapter/communication-channel/
#:~:text=Information%20richness%20refers%20to%20the,input%20available%20during%20a
%20communication.&text=Channels%20vary%20in%20their%20information,is%20richer
%20than%20an%20email.

- PHINMA Southwestern University

Teacher/Facilitator Lesson Plan