MASTER OF ARTS (SOCIOLOGY)

PROGRAMME GUIDE

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 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 3

PROGRAMME CODE 4

DURATION OF THE PROGRAMME 4

MEDIUM OF INSTRUCTION/EXAMINATION 4

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-9

SYLLABUS OF PROGRAMME 9-88

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 INTRODUCTION

Professionally trains people to understand the evolution and complexities of society which is of much
interest to social planners and businesses. Contemporary social challenges are analyzed and researched
using empirical investigation tools.
PROGRAMME OUTCOME
Program outcomes are narrower statements that describe what students are expected to know and be able
to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students acquire in
their matriculation through the program
1. Critical Thinking: Interpret, analyze and project social developments to sharpen critical thinking
2. Research: Use research methods and tools for academic research and excellence.
3. Entrepreneurship: Organize and manage an NGO
4. Leadership and Team spirit : Demonstrate social leadership and team spirit in collaborative social
endeavors
5. Ethics: Demonstrate moral and ethical values in personal and professional conduct
6. Soft skills: Appreciate situational dynamics or perspectives and present one's views effectively in oral
or written format
7. Social Impact Assessment: Train how to develop tools and apply the techniques for assessment of
projects and schemes
8. Sustainability: Appreciate and promote dimensions of sustainability in socio, economic and political
policies
9. Social Engineering: Plan techniques of social engineering for optimum utilization of resources.

PROGRAMME SPECIFIC OUTCOMES

1. PSO1: Assess the impact of governmental and non-governmental projects on society
2. PSO2: Develop and manage non-governmental organization to engage in social developmental activities

SALIENT FEATURES
➢ Benchmark Curriculum: Curriculum as per UGC guidelines
➢ Field research: Field Surveys and Field trips to NGO’s, villages and slums etc. for practical insights
➢ Career prospects: Multi-disciplinary orientation in sociology
➢ Dissertation: Dissertation work for strengthening research orientation

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PROGRAMME CODE: OL442C

DURATION OF THE PROGRAMME:

Minimum Duration: 2 years

Maximum Duration: 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English

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 PROGRAMME STRUCTURE
Core Courses
(CR I, CR II,
Generic
CR III A, CR III B) Skill Enhancement Courses
Electives
Term CR I+II – (8+4) (SEC) Credits
(GE)
12 x 4 Credits 1 x 4 Credits
4 x 4 Credits
CR III (A) - 1 x 4 Credits
CR III (B) - 1 x 8 Credits
Discipline Specific Core- I
SEC-I
Discipline Specific Core- II
I Fundamentals of Information 20
Discipline Specific Core- III
Technology
Discipline Specific Core- IV
GE- I
Discipline Specific Core- V (Data science, Economics,
Discipline Specific Core- VI English, Finance, General
II 20
Discipline Specific Core- VII Management, History, Human
Discipline Specific Core- VIII Resource, Marketing, Political
Science)
Discipline Specific Core- IX
GE-II
Discipline Specific Core- X
(Data science, Economics,
Discipline Specific Core- XI
English, Finance, General
III CR III A – TERM PAPER OR 20
Management, History, Human
1 course from the GE basket 1
Resource, Marketing, Political
which is not chosen as Generic
Science)
Elective (GE)
GE-III
Discipline Specific Core- XII GE- IV
CR III B - DISSERTATION or (Data science, Economics,
IV 2 courses from GE basket 2 and 3 English, Finance, General 20
of same area from which the Management, History, Human
course chosen in term paper Resource, Marketing, Political
Science)
Total 60 Credits 4 Credits 16 Credits 80

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 MASTER OF ARTS (SOCIOLOGY)
PROGRAMME SCHEME (ONLINE)
COURSE CODE COURSE TITLE Cr. CA ETE(Th.) ETE(Pr.)
TERM1
ESOC505 CLASSICAL SOCIOLOGICAL TRADITION 4 30 70 0
ESOC515 FUNDAMENTALS OF SOCIOLOGY 4 30 70 0
ESOC516 SCIENCE, TECHNOLOGY AND SOCIETY 4 30 70 0
EGEN530 FUNDAMENTALS OF RESEARCH 4 30 70 0
ECAP145 FUNDAMENTALS OF INFORMATION TECHNOLOGY 4
30 40 30

TERM2
ESOC506 GLOBALIZATION AND SOCIETY 4 30 70 0
ESOC558 METHODOLOGY OF SOCIAL RESEARCH 4 30 70 0
ESOC580 CRIMINAL JUSTICE AND CORRECTIONAL 4
30 70 0
MANAGEMENT
GE-I GENERIC ELECTIVE- I 4 30 70 0
ESSC501 TEACHING APTITUDE 4 30 70 0
TERM3
ESOC507 GENDER AND SOCIETY 4 30 70 0
ESOC553 SOCIOLOGY OF KINSHIP FAMILY AND MARRIAGE 4 30 70 0
ESOC611 SOCIOLOGY OF DEMOGRAPHY 4 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
TERM PAPER 4
0 0 100
OR
Course from the GE Basket 1which is not chosen as Generic 4
30 70 0
Elective (GE).
TERM4
ESOC614 SOCIOLOGY OF HEALTH 4 30 70 0
GE-III GENERIC ELECTIVE III 4 30 70 0
GE-IV GENERIC ELECTIVE IV 4 30 70 0
DISSERTATION 8 30 0 70
OR
Next 2 courses from GE basket 2 & 3 of same area from 4
30 70 0
which the course chosen in term paper

TOTAL CREDITS 80

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 GENERIC ELECTIVE (GE) 1 BASKET
S. Course Code
No Course Title Credit CA ETE ETP Elective Term
EENG539 ACADEMIC ENGLISH ENGLISH
1 4 30 70 0 2
EPOL525 POLITICAL INSTITUTIONS IN INDIA POL SC 2
2 4 30 70 0

EHIS551 HISTORY OF INDIA UPTO AD 650 HISTORY 2

3 4 30 70 0

EHRM504 HUMAN RESOURCE MANAGEMENT HUMAN 2

4 4 30 70 0 RESOURCE
EFIN542 CORPORATE FINANCE FINANCE 2
5 4 30 70 0
EMGN581 ORGANISATIONAL BEHAVIOUR MANAGEMENT 2
6 AND HUMAN RESOURCE DYNAMICS 4 30 70 0
EMKT509 CONSUMER BEHAVIOUR MARKETING 2
7 4 30 70 0
INTERNATIONAL ORGANIZATION
8 EECO608 AND REGIONAL COOPERATION IN 4 30 70 0 ECONOMICS 2
TRADE
9 ECAP790 PROBABILITY AND STATISTICS 4 30 40 30 DATA SCIENCE 2

GENERIC ELECTIVE (GE) 2 BASKET

S. Course
No Course Title Credit CA ETE ETP Elective Term
Code
EENG514 INTRODUCTION TO THE STUDY OF ENGLISH
1 LANGUAGE 4 30 70 0 3

EPOL527 PUBLIC POLICY AND GOVERNANCE POL SC

2 IN INDIA 4 30 70 0 3

EHIS553 HISTORY OF INDIA FROM 650-1200 HISTORY

3 AD 4 30 70 0 3

EHRM619 TRAINING AND DEVELOPMENT HUMAN

4 4 30 70 0 RESOURCE 3

EFIN548 INTERNATIONAL FINANCIAL FINANCE

5 MANAGEMENT 4 30 70 0 3

EMGN578 INTERNATIONAL BUSINESS MANAGEMENT

6 ENVIRONMENT 4 30 70 0 3
EMKT503 MARKETING MANAGEMENT MARKETING
7 4 30 70 0 3
EECO542 ECONOMICS OF EDUCATION AND ECONOMICS
8 HEALTH 4 30 70 0 3

9 ECAP792 DATA SCIENCE TOOLBOX 4 30 40 30 DATA SCIENCE 3

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 GENERIC ELECTIVE (GE) 3 BASKET
S. Course
No Course Title Credit CA ETE ETP Elective Term
Code
EENG519 POST-INDEPENDENCE INDIAN ENGLISH
1 LITERATURE 4 30 70 0 4
EPOL650 COMPARATIVE POLITICAL ANALYSIS POL SC 4
2 4 30 70 0
3 EHIS632 WOMEN IN INDIAN HISTORY 4 30 70 0 HISTORY 4
EHRM615 INDUSTRIAL RELATION AND HUMAN 4
4 LABOUR LAWS 4 30 70 0 RESOURCE
EFIN508 INTERNATIONAL BANKING AND FINANCE 4
5 FOREX MANAGEMENT 4 30 70 0
EFIN542 CORPORATE FINANCE MANAGEMENT 4
6 4 30 70 0
7 EMKT505 DIGITAL AND SOCIAL MEDIA 4 30 70 0 MARKETING 4
MARKETING
COMPARATIVE DEVELOPMENT ECONOMICS
EECO507 4
8 MODELS 4 30 70 0

9 ECAP794 ADVANCE DATA VISUALIZATION 4 30 40 30 DATA SCIENCE 4

GENERIC ELECTIVE (GE) 4 BASKET

S. Course Code
No Course Title Credit CA ETE ETP Elective Term

EENG527 POSTCOLONIAL LITERATURES AND ENGLISH

1 CULTURAL STUDIES 4 30 70 0 4

2 EPOL617 POLITICAL PROCESSES IN INDIA 4 30 70 0 POL SC 4

3 EHIS631 TWENTIETH CENTURY WORLD 4 30 70 0 HISTORY 4
EHRM611 COMPENSATION MANAGEMENT HUMAN
4 4 30 70 0 4
RESOURCE
EFIN576 SECURITY ANALYSIS AND FINANCE
5 PORTFOLIO MANAGEMENT 4 30 70 0 4

EOPR639 OPERATIONS MANAGEMENT AND MANAGEMENT

6 RESEARCH 4 30 70 0 4
CUSTOMER RELATIONSHIP MARKETING
EMKT517
7 MANAGEMENT 4 30 70 0 4

EECO510 INTERNATIONAL CAPITAL MARKETS ECONOMICS

8 AND FINANCE 4 30 70 0 4

9 ECAP737 MACHINE LEARNING 4 30 40 30 DATA SCIENCE 4

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Note:

1. Students can adopt only one area from Generic Elective basket that will be applicable for the whole
program.
2. In case of Term Paper student may choose one course against Term Paper from the Generic Elective
Basket 1 which is not chosen as Generic Elective (GE) and in case of Dissertation student may choose
two courses against Dissertation from Generic Basket 2 & 3 of the same area from which the course
chosen in Term Paper.
3. If student opt for Term Paper, then student is eligible to complete Dissertation in Term 4.
4. If student opt for course in place of Term Paper, then student will not allow to opt Dissertation. Student
is allowed to complete two courses as per guidelines.

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 Course Code ESOC505 COURSE TITLE CLASSICAL SOCIOLOGICAL TRADITION
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the rise and development of Sociology as a positive method and science
CO2: Recall the knowledge on Sociological methodology and social evolution
CO3: Estimate the relevance of Marxian social theory in terms of interpretation of modern society
CO4: Construct an understanding on the interpretative and subjective development of Sociology
CO5: Administer various theoretical stand point and interpret social facts
CO6: Survey modern society in terms of interaction, communication and human expression

Unit No. Contents

Unit-1 Introduction: Origin and development, Major Sociological thoughts
Unit-2 August Comte (I): Social and intellectual context
Unit-3 August Comte (II):Theory of positivism, Hierarchy of Science, Law of three Stages
Unit-4 Herbert Spencer (I): Methodology of Sociology, The General System Approach
Unit-5 Herbert Spencer (II): Sociological Law of Evolution, Social Darwinism
Unit-6 Karl Marx (I): Alienation, Historical Materialism
Unit-7 Karl Marx (II): Class Struggle and labour, Capitalism and Modern Society
Unit-8 Max Weber: Interpretative Sociology, Social Action
Unit-9 Max Weber (II): Ideal Type and Bureaucracy, Protestant Ethics and Spirit of Capitalism
Unit-10 Max Weber (III): Economics and Society, Sociology of Religion
Unit-11 Emile Durkheim (I): Theory of moral education, Social Facts, Division of the Labour
Unit-12 Emile Durkheim (II): Suicide, Forms of Religion, Sociology of Knowledge
Unit-13 Georg Simmel: Philosophy of Money, Theory of Culture, Religion and Art
Unit-14 Georg Simmel: Sociology of interaction and experience

READINGS:

1. Abraham, F and Morgan, J.H.1997, Sociological Thought. New Delhi: MacMillan India Limited
2. Coser, Lewis, 2003 (2nd Edition): Masters of Sociological Thought - Ideas in Historical and Social Context,
Waveland Press, Inc.
3. Ritzier, George, 2010: Sociological Theory, Tata-McGraw-Hill
4. Ashley, David & David Michael Orenstein, 2007 : Sociological Theory : Classical Statements, Pearson
Education India.
5. Hughes, John A., Martin, Peter, J. and Sharrock, W.W.1995: Understanding Classical Sociology–Marx,
Weber and Durkheim, Sage Publications
6. Aron, Reymond 1965–1967: Main Current sin Sociological Thought, Vol. I and II, Penguin, Chapters
on Marx, Durkheim and Weber.
7. Adams, Bert N. & R. A. Sydie. 2001 : Sociological Theory, Delhi : Vistaar.
8. Giddens, Anthony. 1997 : Capitalism and Modern Social Theory, Cambridge: Cambridge University
Press

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 Course Code ESOC515 Course Title FUNDAMENTALS OF SOCIOLOGY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Articulate all the methodical concepts to understand the social system and function
CO2: Collect information regarding various social units in terms of structural and functional analysis
CO3: Examine structural and functional significance of social institution
CO4: Innovate ideas to create pathways for the social problems
CO5: Apply theoretical understanding in the process of social change and mobilization
CO6: Analyze the process of social exclusion and inclusion in terms of policy making and development
program

Unit No. Content

Introduction to Sociology
a) Definition, Nature and Importance
Unit-1
b) Relation of Sociology with other social sciences-Economics, History, Political Science,
Psychology and Social Anthropology
Sociology and other Social Studies
Unit-2 Branches of Sociology-Industrial Sociology, Political Sociology, Sociology of Family, Sociology of
Education, Medical Sociology, Urban and Rural Sociology
Sociological Imagination
Unit-3
Development of Sociology as a Social Science and Sociological Prospective
Basic Concepts
Unit-4 Society, Community, Association and Institution –Social Groups, Social Structure and function,
Role and Status, Social Stratification and Mobility, Social Control, Social process and Social
Change.
Sociology of Culture
Unit-5 Culture and Socialization Definition-Features, Elements, Types, Cultural Relativity,
Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural change.
Sociology of Culture
Unit-6 Culture and Socialization Definition-Features, Elements, Types, Cultural Relativity,
Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural change.
Indian Social Institutions (I)
Unit-7 a) Caste System, Jajmani System
b) Major religious practices
Indian Social Institutions (II)
c) Indian Agriculture: farmers movements
Unit-8
d) Primary education, Mid-day meal, privatization of higher education, Research and
development
Unit-9 Social Problems (I)

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 a) Definition, Nature, Cause, Proposals
b) Legal and Constitutional measures in controlling Social problems.
Social Problems (II)
Unit-10 Family Disorganization, Problem of Child Labour, Problem of Aged, Gender issues and Gender
problems,
Social Problems (III)
Unit-11 Communal Riots, corruption, terrorism, Alcoholism and Drug Addiction, problem of
Unemployment, untouchability, population problem, Rural and Urban Problems, Nepotism
Social Change
Unit-12
Meaning Definition, Nature and Importance, Types of Social Change
Social Movement
Unit-13
Peasant movement, Dalit Movement, Backward Classes movement, Social Reform Movement
Social Inclusion and Exclusion
a) Meaning-Nature-issues and problems of Social Inclusion/Exclusion among Scheduled Caste
Unit-14 and Class-Scheduled Tribes
b) Neo Buddhist movement
c) Women empowerment

READINGS:

1. Sociology: Principles of Sociology with an Introduction to Social Thoughts. Rao C.N. Shankar. S Chand;
6th Rev. Edn.2006 edition (2019).
2. Fundamentals of [Link]. Pearson Education. First edition (2012).
3. Fundamentals of Sociology. Gisbert P. Orient [Link] edition (Fundamentals of Sociology.
Rajendra Kumar Sharma. Atlantic.1st edition (2013).

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 Course Code ESOC516 Course Title SCIENCE, TECHNOLOGY AND SOCIETY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the nascent feature of contemporary society in terms of science and technology in everyday life
belief and practice
CO2: Study the significance of new concepts and resultant theories necessary for explaining the process and
structure of the contemporary society, viz. digital divide as an outcome of information society
CO3: Appraise the basics of transformation of Indian society from perspectives revolving round the sub-
discipline digital sociology
CO4: Intervene the postindustrial society, conceptualized as information society’s transformation in an era
of globalization
CO5: Articulate social changes undergoing in the contemporary Society and its implications at the global
level due to digital revolution or in other words explosion of information and communication
technology (ICT)
CO6: Survey with the help of theoretical implications, prerequisite for enhancing our understanding of the
contemporary societies including so called digital India

Unit No. Content

Unit-1 INTRODUCTION: Origin & Development of science; Practice of STS;
Basic Concept: History of technological development; Changing notion of time and space;
Unit-2
Virtual Community
DIGITAL SOCIOLOGY (I):Digital Revolution (Fourth Revolution): Lessons from Industrial
Unit-3
Revolution;
Unit-4 DIGITAL SOCIOLOGY (II): ICT Paradigm; Industrialism and Informationalism
DIGITAL SOCIOLOGY (III): Digital India, Digital Divide and DOI Debate for India, Sate Policy
Unit-5
and inclusion
CYBER PROBLEMS(Crime):Phishing, Identity Theft, Online Harassment, Cyber stalking,
Unit-6
Invasion of Privacy
Unit-7 CYBER PROBLEMS (Internet Addiction): IAT, Young’s Scale, IAT data from India
CYBER SECURITY (I):Personally Identifiable Information (PII), Protected Health Information
Unit-8 (PHI) personal information
CYBER SECURITY (II): Intellectual Property, Data and Governmental and Industry Information
Unit-9 Information system from theft and damage.
CYBER SECURITY (III): Right to Privacy in Surveillance Society (PDP Bill); Pegasus; Soteria:
Unit-10
thical Algorithm in Informationalism.
NETWORK SOCIETY & SOCIAL STRUCTURE: Network Society, Social Structure in Network
Unit-11
Society
NETWORK SOCIETY& CULTURE, POWER: Culture in Network Society, Power in Network
Unit-12
Society

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 THEORIES ON DIGITAL SOCIOLOGY(I): JurgenHabermas: Information and Democracy,
Unit-13
Herbert chiller: and the Market, Anthony Giddens: Surveillance,
THEORIES ON DIGITAL SOCIOLOGY(I): Manuel Castells: Informationalism; The Spirit of
Unit-14 Informationalism; Black H Holes of Informationalism; Surveillance in Digital Society:
Surveillance Capitalism; Justice and Power; Freedom a and Knowledge;

READINGS:

1. SCIENCE TECHNOLOGY & SOCIETY by K. SIDDHARTHA, KITAB MAHAL

2. INDUSTRIAL SOCIOLOGY by BHATNAGAR MAHESH, S Chand Publishing

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 Course Code EGEN530 Course Title FUNDAMENTAL OF RESEARCH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop research aptitude and get in-depth understanding of various methods of research.
CO2: Identify the appropriate research problem and conduct research in an effective way.
CO3: Understand indexing systems of various journals.
CO4: Apply ethics of research in writing research paper and dissertation thesis.
CO5: Understand basics of intellectual property rights.

Unit No. Contents

Basics of research: meaning of research, objectives of research, motivations in research, types
Unit-1
of Research
Research approaches, significance of research, research process, criteria of good research,
Unit-2
concept of theory: deductive and inductive theory
Literature survey and research gap identification, problem identification as per industrial and
Unit-3 societal needs, potential and thrust areas, difference between scientific literature and
advocacy literature
Hypothesis: qualities of a good hypothesis, null hypothesis and alternative hypothesis, use of
Unit-4
databases, search engines and research gateways, framing of timeline/Gantt chart
Types and classification of journals, journal indexing, role of indexing in defining the quality of
Unit-5
journal
Journal citation indices, h-index, h5-index, h5-median, g index, i-10 index, almetrics, JIF, JIF
Unit-6
percentile, cite score, SJR, SNIP and Eigen factor
Research paper review process, citation, self-citation, funding agencies, Manupatra, academic
Unit-7
social networks: Google scholar, academia research gate etc
Objectivity and subjectivity in research, integrity, carefulness, openness, respect for
Unit-8 intellectual property, confidentiality, social responsibility, competence, legality and informed
consent
Definition of Plagiarism, use of turn tin/ithenticate software, role of referencing/bibliography
Unit-9 in handling plagiarism, penalties and consequences, University Grants Commission’s (UGC)
policy for curbing plagiarism
Research writing including research paper, research proposal, review writing, thesis writing,
Unit-10 Microsoft word (grammar checking, formatting of documents, incorporating references),
reference styles
Poster preparation, coherence of the ideas, use of theory, Microsoft power point (creation of
Unit-11
posters, slides for seminar/talk)
Introduction to intellectual property rights concept and theories kinds of intellectual property
Unit-12
rights, introduction to patents, patent act 1970 – amendments of 1999, 2000, 2002 and 2005
Copyright and neighboring rights concept and principles, historical development of the
Unit-13
concept of trademark and trademark law-National and International
Unit-14 International regime relating to IPR TRIPS and other Treaties (WIPO,WTO, GATTS)

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READINGS:

1. RESEARCH DESIGN QUALITATIVE, QUANTITATIVE, AND MIXED METHODS APPROACHES byJOHN W.

CRESWELL, SAGE PUBLICATIONS
2. INTELLECTUAL PROPERTY RIGHTS (IPRS) by E. T. LOKGANATHAN, NEW CENTURYPUBLICATIONS
3. RESEARCH METHODOLOGY: METHODS AND TECHNIQUES by KOTHARI C R, GARG, GAURAV, NEW AGE
INTERNATIONAL
4. AN INTRODUCTION TO INTELLECTUAL PROPERTY RIGHTS by J P MISHRA, CENTRAL
LAWPUBLICATION
5. THE PRESENTATION BOOK, 2/E: HOW TO CREATE IT, SHAPE IT AND DELIVER IT! IMPROVEYOUR
PRESENTATION SKILLS NOW PAPERBACK by EMMA LEDDEN, PEARSON

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 FUNDAMENTALS OF INFORMATION
Course Code ECAP145 Course Title
TECHNOLOGY
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
C01: Understand basic concepts and terminology of information technology.
C02: Have a basic understanding of personal computers and their operations.
C03: Understand various software and hardware, various security issues.
C04: Familiarize students with complete fundamentals and the packages commonly used in computing
software
C05: Gain writing skills and various presentation aspects using word processing software

Unit No. Content

Computer Fundamentals: Characteristics & Generation of Computers, Block diagram of
Unit-1 Computer. Application of IT in various sectors.
Data Representation: Binary Number System, Octal, Hexadecimal, decimal and their
Conversion.
Memory: Types, Units of memory, RAM, ROM, Secondary storage devices–HDD, Flash Drives,
Unit-2 Optical Disks: DVD, SSD
I/O Devices–Keyboard, Mouse, LCDs, Scanner, Plotter, Printer & Latest I/O devices in market
Processing Data: Transforming data into information, how computers represent data, How
Unit-3
Computers process data, Machine cycles, Memory, Registers, The Bus, Cache Memory
Operating Systems: operating system basics, Purpose of the operating system, types of
Unit-4 operating system, providing a user interface, Running Programs, Sharing Information,
Managing Hardware, Enhancing an OS with utility software.
Data Communication: Local and Global reach of the network, Digital and Analog
Unit-5 Transmission, Data communication with standard telephone line sand Modems, Using Digital
Data Connections, Wireless networks
Networks: Sharing data any time anywhere, uses of a network, Common types of a network,
Unit-6 Hybrid Networks, how networks are structured, Network topologies and Protocols, Network
Media, Network Hardware

Unit-7 Graphics and Multimedia: Understanding graphics File Formats, Getting Images into your
Computer, Graphics Software, Multimedia Basics
Unit-8 Data Base Management Systems: The Database, The DBMS, Working with a database,
Databases at Work, Common Corporate Database Management Systems
Unit-9 Software Programming and Development: What is computer Program, hardware/Software
Interaction, planning a Computer Program, how programs Solve Problems
Programming Languages and Programming Process: Categories of Programming
Unit-10 Languages ,Machine and Assembly Language, Higher Level Languages, WWW development
languages, The SDLC of Programming

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 Internet: Basic Internet terms: Web Page, Website, Homepage, Browser, URL, Hypertext, ISP,
Web Server, HTML, DHTML, XML, Introduction to client side and server side scripting.
Unit-11
Applications:WWW,e-mail,InstantMessaging,InternetTelephony,Videoconferencing,Web
Browser & its environment
Understanding The Need of Security Measures: Basic Security Concepts, Threats to Users,
Threats to Hardware, Threat to Data, Cyber Terrorism.
Unit-12 Taking Protective Measures: Keeping your System Safe, Protecting Yourself, protecting your
Privacy, Managing Cookies, Spyware and other BUGS, keeping your data secure, Backing
Update, Safe guarding your hardware
Cloud Computing and IoT : SaaS, PaaS, IaaS, Public and Private Cloud; Virtualization, Virtual
Unit-13 Server, Cloud Storage, Database Storage, Resource Management, Service Level Agreement,
Basics of IoT and its applications.
Futuristic World of Data Analytics: Introduction to Big data and Analysis Techniques:
Elements, Variables, and Data categorization, Levels of Measurement, Data management and
Unit-14
indexing, Introduction to statistical learning and overview of various tools used for data
analysis.

LABORATORYWORK:

1. Hardware familiarizing with various I/O Peripheral devices, storage devices.

2. Familiarity with DOS, Implementing various internal and external commands in DOS.
3. MS Windows: Familiarizing with windows operating system; using built-in accessories; managing files
and folders using windows explorer; working with control panel; installing hardware and software.
4. MS-Office (or any other Office Suite), meaning and features, its components.
5. MS-Word (or any other word processor): Creating Document Files, Saving, Closing Files, Page Settings and
Formatting Text. Spell Checking, Thesaurus, Creating Tables, Adding rows, columns. Printing Documents,
Setting Print Settings, creating labels And mail merge, taking Printouts
6. Ms-Excel-Working with worksheet, formulas & functions, Inserting charts, printing in Excel
7. MS Power Point-Views, Designing, viewing, presenting & Printing of Slides.
8. Internet: Navigating with Internet Explorer; surfing the net, using search engines; using email facility.

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 Course Code ESOC506 Course Title GLOBALIZATION AND SOCIETY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify concept of globalization as academic contested
CO2: Locate the economic dimension of globalization
CO3: Consider the political dimension of globalization
CO4: Collaborate with the cultural dimension of globalization
CO5: Demonstrate the issues in the environmental dimension of globalization
CO6: Illustrate the ideologies of globalization

Unit No. Content

Unit-1 Introduction to globalization: concept, history of globalization
Unit-2 Dimensions of globalization (i): social, cultural, political
Unit-3 Dimensions of globalization (ii): Economic and ecological dimension
Unit-4 Globalization in India
Unit-5 Globalization in society: Family, marriage, relationship
Unit-6 Globalization in Culture: Language and communication, Social Structure
Unit-7 Globalization in Culture: Language and communication, Social Structure
Unit-8 Globalization in economy: Globalization of Indian banks with WTO regime
Unit-9 Business Process Outsourcing (BPO): an emerging trend in India
Unit-10 Micro finance, Economic liberalization: free market policy
Unit-11 Globalization in environment: Tourism, Pollution, Global warming
Unit-12 Global crises: globalization as an inevitable process, The East Asia crises
Unit-13 Globalization in Indian society
Unit-14 Future of globalization: future of globalization, Broken promises of global institution

READINGS:

1. S [Link], R GANGULY, GLOBALIZATION IN INDIA: NEW FRONTIERS AND EMERGING

CHALLENGES, PHI Learning Pvt Ltd
2. BABITA AGARWAL, ANIL AGARWAL, GLOBALIZATION AND INDIAN SOCIETY,A P Publisher
3. MANFRED B. STEGERGLOBALIZATION: A VERY SHORT INTRODUCTION, OXFORDUNIVERSITY PRESS

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 Course Code ESOC558 Course Title METHODOLOGY OF SOCIAL RESEARCH
WEIGHTAGE
CA ETE(Th.)
30 70

Unit No. Content

Philosophical roots of social research(I): Concept of research, objectives and importance of
Unit-1
research, issues in theory of epistemology
Unit-2 Philosophical roots of social research (II) : Steps and process of scientific research
Unit-3 Nature of social reality (I):Logic of inquiry, inductive and deductive, social facts,
Unit-4 Nature of social reality (II) : Objectivity and subjectivity, hypothesis
Unit-5 Quantitative methods (I) :Survey method, questionnaire method
Unit-6 Quantitative methods (II) :Sampling, reliability and validity
Unit-7 Qualitative methods(I) :Observation method, case study method
Qualitative methods(II), Content analysis, life history, validity and reliability in qualitative
Unit-8
research
Unit-9 Statistics in social research (I):Measures of central tendency : mean, median, mode
Statistics in social research (II) : Measures of dispersion: standard deviation, quartile
Unit-10
deviation
Statistics in social research (III) : Correlation analysis: Karl Pearson, Spearman and
Unit-11
covariance
Unit-12 Skills for doing research (I):Formulation of research questions, review of literature,
Unit-13 Skills for doing research (II) : Conduct of fieldwork
Skills for doing research (III) :Report writing, arrangement of references, footnotes and
Unit-14
bibliography

READINGS: SELF LEARNING MATERIAL (SLM)

ADDITIONAL READINGS

1. KOTHARI, C R AND GAURAV, GARG, RESEARCH METHODOLOGY : METHODS AND TECHNIQUES,NEW

AGE INTERNATIONAL
2. GIDEON SJOBERG & ROGER NETT, A METHODOLOGY FOR SOCIAL RESEARCH, RAWAT PUBLICATIONS

20
 CRIMINAL JUSTICE AND CORRECTIONAL
Course Code ESOC580 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70

Unit No. Content

INTRODUCTION: CJS: Meaning, Purpose and Social Relevance, Legislative Process and CJS
Unit-1 Accusatorial and Inquisitorial Systems of Criminal Justice System, Co-ordination in CJS Historical
Evolution – Overview of Criminal Justice Sectors, National and International Perspective
PSYCHOLOGY AND CRIME -Psychological vs. psycho analytical approach to crime, Behaviourist
approach to crime Learning Criminal behaviour: Instrumental Learning-Skinner, Social Learning
Unit-2
& Frustration- Bandura, Induced Criminality, Humanistic Theories (Maslow), Emotional
perspective and Situational factors. Psychopath and Psychopathic Personality.
THEORIES OF CRIME- Sociological Theories - Cartographic School- Adolf Quetlet, Peter
Kropotkin, Culture Conflict Theory – Thorsten Sellin, Social Structure and Anomie theory – Emile
Unit-3
Durkheim, Robert K Merton, Social Learning – Differential Association Theory – EH Sutherland,
Containment Theory – Reckless and Denitz.
THEORIES OF CRIME- Social Processes Theories - Labelling theory – Edwin Lemert and
Unit-4 Beeker, Shame and Re-integrative Theory – Braithwaite, Rational Choice Theory – Cornis&
Clarke, Routine Activity Theory – Cohen & Felson.
JUDICIAL SYSTEM -Importance of judicial system in modern society, Judicial administration in
India. Presiding Officer, Prosecutor and Defence Counsel, Trials and Access to Justice, Judicial
Unit-5 Administration in India. Presiding Officer, Prosecutor and Defence Counsel. Salient Feature of
India Judicial System : Independence, Public and Alternative Dispute Redressal System (ADRS):
Mediation, LokAdalat, Village Nyaya-Panchayat.
GENERAL PRINCIPLES AND SPECIFIC OFFENCES-Elements of Criminal liability, Principles of
group liability (Section 149, 34, 109, 120B IPC), Offences against person (IPC) Homicide,
Unit-6
Kidnapping Abduction, Rape, Offence against property (theft, robbery, dacoity and cheating,
criminal Breach of Trust).
CRIMINAL TRIAL -Summon Trials, Warrant Trials and Sessions Trial, Right to Accused (pre-
Unit-7 sentence hearing Sec 235(2). 248)2_, fair/speedy, Trial, Right against self-incrimination, Rights
of Victims (Plea Bargaining and Victim Participation), Free Legal Aid, Punishments under IPC.
POLICE SYSTEM- Organization set up of Indian Police in Modern Society, Objectives and
Unit-8 Functions of Police Organizations interface with the community -Maintenance of Law and Order,
Prevention of Crime.
PENOLOGY & PUNISHMENT Types of Punishment - Simple and rigourous punishment;
Unit-9 objectives and trends of Punishment; Death Penalty : Rationale and Current Debate on its
retention/abolition
PROSECUTION SYSTEM - Meaning, Purpose and Relevance, Need for Independent Prosecuting
Unit-10 Agency, Prosecution Organization in the States, Relationship between Police and Prosecution,
Prosecution in Lower Court and Prosecution in Appellate Court.
Unit-11 INSTITUTIONAL CORRECTIONAL PROGRAMS –Meaning, purpose and Objectives of Prison

21
 System, Probation of Offender Act., Parole, Model Prison manual, Various Prison Reforms
Committees and Commissions, Role of Voluntary agencies in the prevention and correction of
offenders.
HUMAN RIGHTS ORGANISATIONS- U.N. Commission on Human Rights, Sub- Commissions on
Human Rights, National Human Rights Commission (NHRC), India, State Human Rights
Unit-12
Commissions in India, Enforcement of Human Rights through public interest litigation in India
(relevant case laws)
HUMAN RIGHTS ORGANISATIONS- U.N. Commission on Human Rights, Sub- Commissions on
Human Rights, National Human Rights Commission (NHRC), India, State Human Rights
Unit-13
Commissions in India, Enforcement of Human Rights through public interest litigation in India
(relevant case laws)
HUMAN RIGHTS’ AND CRIMINAL JUSTICE SYSTEM -Protection of Human Rights Act in India,
Safeguards guaranteeing protection of the Rights of, those facing death penalties, International
Unit-14 convention on the Prevention and Punishment of Crimes against Internationally protected
persons including Diplomatic Agents, 1973, Convention on International Trade in Endangered
39, Species of Wild Fauna and Flora

READINGS:

1. Maguire Mike, Morgan Rod and Reiner Robert, 2007. The Oxford Handbook of Criminology, Oxford
University Press.
2. [Link], 1968, Principles of Criminology (6th Edition), Times of India Press, Bombay.
3. Siegel Larry J, 2007, Criminology, Wordsworth Thomson Learning, New Delhi.
4. Abuja Ram, 2000, Criminology, Rawat Publication, New Delhi.
5. Rattan Lal and Dhiraj lal, 2002, Indian Penal Code, Wadhwa and Company Pub.
6. Kelkar RV 2001, Criminal Procedure, 4th Edition, Eastern Book Company.
7. Kathuria, R.P, 2007, Law of Crimes and Criminology, Vinod Publishing House, Delhi.
8. Akers, Ronald. L and Sellers. Christine S, 2004 Criminological Theories
9. Introduction, Evaluation and application, Roxbury Pub. Com. 2. Williams Katherine S, 2001, Text Book of
Criminology, Universal Law Publishing Co. Pvt. Ltd.
10. Ratanlal and Dhiorajlal, 2004, The code of Criminal Procedure, Wadhwa and Company Publications.
11. Shweta, 2009, Crime, Justice and Society MD Publications.
12. Schmalleges. Frank, 1999, Criminal Justice today, Prentice Hall, New Jerscy.
13. Albanese Jay S. 2000, Criminal Justice Allyn and Bacon.
14. Phelps Thomas R, Swanson Charler R. Kenneth Jr and Evans R 1979.
15. Introduction to Criminal Justice, Goodyear Publishing Company. Inc.
16. Commonwealth Secretariat, 2002, Crime and Social Justice, London.
17. Mehrajud-din Mir. 1984, Crime and Criminal Justice System in India, Deep and Deep Publications, New
Delhi.
18. Justice Malimath Committee on Criminal Justice Reforms, Universal Law
19. Publication 2003.
20. 8. K. Padmanabhaiah Committee Police Reforms, 2001.
21. Bartal Curt R. 1999, Criminal Behaviour: A Psychosocial approach 5th Edition,

22
22. Prebtuce Hall , New Delhi.
23. Hollin, Clive R Rutledge and Keg an Paul 1898, Psychology and crime, An
24. Introduction to Criminal Psychology, London.
25. Paranjape NV 2009, Criminology and Penology, Central Law Publications.
26. Chakrabarti, N.K. 1999, Institutional Corrections, Deep & Deep Publication, New Delhi.
27. Vadaekumchery, James, 1998, Crime Police & Corrections, APH Publishing House
28. Awasthi, S.K., 2004, Law relating to Protection of Human Rights, Orient Publishing Co., Allahabad.

29. Mathur, Krishna Mohan, 2003, Challenges to Police, Human Rights and National Security, Kalpaz
Publications, Delhi
30. Deshta, Sunil, 2003, Fundamental Human Rights, Deep and Deep Publications, New Delhi

23
 Course Code ESSC501 Course Title TEACHING APTITUDE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the teaching
CO2: Visualize the learner’s characteristics
CO3: Describe different factors affecting teaching
CO4: Discuss various methods of teaching
CO5: Evaluate teaching support system
CO6: Analyze various evaluation systems in education

Unit No. Content

Teaching Aptitude Teaching-I
Concept, Objectives, Levels of teaching (Memory, Understanding and Reflective), Characteristics
and basic requirements; Learner’s characteristics: Characteristics of adolescent and adult
Unit-1
learners (Academic, Social, Emotional and Cognitive), Individual differences; and Factors
affecting teaching related to: Teacher, Learner, Support material, Instructional facilities,
Learning environment and Institution.
Teaching Aptitude Teaching-II
Methods of teaching in Institutions of higher learning: Teacher centered vs. Learner centered
methods; Off-line vs. On-line methods (Swayam, Swayamprabha, MOOCs etc.); Teaching Support
Unit-2
System: Traditional, Modern and ICT based; and Evaluation Systems: Elements and Types of
evaluation, Evaluation in Choice Based Credit System in Higher education, Computer based
testing and Innovations in evaluation systems.
Research Aptitude-I
Unit-3 Research: Meaning, Types, and Characteristics, Positivism and Post-positivistic approach to
research; Problem formulation; Literature Review; and Hypothesis
Research Aptitude-II
Steps of Research; Methods of Research: Experimental, Descriptive, Historical, Qualitative and
Unit-4
Quantitative methods; Thesis and Article writing: Format and styles of referencing; Application
of ICT in research; and Research ethics.
Communication
Communication: Meaning, types and characteristics of communication; Effective
Unit-5
communication: Verbal and Non-verbal, Inter-Cultural and group communications, Classroom
communication; Barriers to effective communication; and Mass-Media and Society
Mathematical Reasoning and Aptitude-I
Unit-6
Number series; Letter series; Codes and Relationships
Mathematical Reasoning and Aptitude-II
Unit-7 Mathematical Aptitude - Fraction, Time & Distance, Ratio, Proportion and Percentage, Profit and
Loss, Interest and Discounting, Averages etc.
Logical Reasoning
Unit-8
Understanding the structure of arguments: argument forms, structure of categorical

24
 propositions, Mood and Figure, Formal and Informal fallacies, Uses of language, Connotations
and denotations of terms, Classical square of opposition; Evaluating and distinguishing
deductive and inductive reasoning; Analogies; and Venn diagram: Simple and multiple use for
establishing validity of arguments.
Indian Logic
Means of knowledge, Pramanas: Pratyaksha (Perception), Anumana (Inference), Upamana
Unit-9 (Comparison), Shabda (Verbal testimony), Arthapatti (Implication) and Anupalabddhi (Non-
apprehension); and Structure & kinds of Anumana (inference), Vyapti (invariable relation) and
Hetvabhasas (fallacies of inference).
Data Interpretation
Sources, acquisition and classification of Data, Quantitative and Qualitative Data, Graphical
Unit-10
representation (Bar-chart, Histograms, Pie-chart, Table-chart and Line-chart) and interpretation
of Data
Information and Communication Technology (ICT)
Unit-11 General abbreviations and terminology, Basics of Internet, Intranet, E-mail, Audio and Video-
conferencing, Digital initiatives in higher education
Comprehension
Unit-12
A passage of text be given. Questions be asked from the passage to be answered.
People, Development and Environment
Development and environment: Millennium development and Sustainable development goals;
Human and environment interaction: Anthropogenic activities and their impacts on
environment; Environmental issues: Local, Regional and Global; Air pollution, Water pollution,
Soil pollution, Noise pollution, Waste (solid, liquid, biomedical, hazardous, electronic), Climate
Unit-13 change and its Socio-Economic and Political dimensions; Impacts of pollutants on human
health; Natural and energy resources: Solar, Wind, Soil, Hydro, Geothermal, Biomass, Nuclear
and Forests; Natural hazards and disasters: Mitigation strategies, Environmental Protection Act
(1986), National Action Plan on Climate Change, International agreements/efforts-Montreal
Protocol, Rio Summit, Convention on Biodiversity, Kyoto Protocol, Paris Agreement and
International Solar Alliance.

READINGS:

1. UGC NET/JRF/SLET GENERAL PAPER-1 TEACHING & RESEARCH APTITUDE by ARIHANT EXPERT,
ARIHANT PUBLICATIONS INDIA LTD. References: PRAKASHAN
2. UGC-NET/JRF/SET TEACHING & RESEARCH APTITUDE (GENERAL PAPER-I) by DR. K. KAUTILYA,
UPKAR
3. NTA UGC NET/SET/JRF - PAPER 1: TEACHING AND RESEARCH APTITUDE by KVS MADAAN, PEARSON
4. Truman’s UGC NET/SET General Paper I by M. Gagan, Sajit Kumarm Danika Publishing Company, 2019
5. CBSE UGC-NET: TEACHING & RESEARCH APTITUDE by Dr. M.S. ANSARI & RPH EDITORIAL BOARD,
RAMESH PUBLISHING HOUSE, 2019.

25
 Course Code ESOC507 Course Title GENDER AND SOCIETY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify social construction of gender in the context of gender role and its development
CO2: Classify the theoretical standpoint available and reinforced in the study of sociological analysis of
gender construction with special reference to feminist thought
CO3: Articulate interdisciplinary connection between economic, political and religious dimensions of
gender construction as social stratification
CO4: Categorize the various status of women in Indian context under the list of gendered social issues
CO5: Defend the position of women’s studies and its development with special reference to its demographic
profile
CO6: Design a model for role-play program on the development of women’s movements contributing the
contemporary social change

Unit No. Content

Unit-1 Social construction of gender: gender vs Biology, equality vs difference
Unit-2 Gender roles: private public dichotomy, division of labor, patriarchy as ideology and practice
Unit-3 Emergence of Feminist thought: socio- historical perspective
Unit-4 Approaches to the study of gender: types of feminism, post-feminism and anti-feminism
Unit-5 Gender based Sociological analysis: Contemporary context, Social issues, Case studies
Unit-6 Economic: marginalization and sexual based division of labour
Unit-7 Politics: reservation for women
Unit-8 Religion and culture: marriage, dowry and property
Unit-9 Major gendered social issues: development, ecology, communalism, violence
Unit-10 Women in India: changing status of women in India - pre-colonial, colonial and post-colonial
Unit-11 Demographic profile: the gender gap
Development of women's studies in India: North India, South India, Central India, East India,
Unit-12
West India
Unit-13 Women's movement in India: women and national freedom movement
Unit-14 Women's movement and Social Change: in post-independent India

READINGS:

1. Lindal L. Lindsey. Gender Role: A Sociological Perspective. Pearson

2. Desai, Neera and M. Krishnaraj, Women and Society in India, Ajanta Publications

26
 SOCIOLOGY OF KINSHIP FAMILY AND
Course Code ESOC553 Course Title
MARRIAGE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the basic concepts related to family, marriage and kinship.
CO2: Define and debate on the special issues of social structures.
CO3: Estimate the strength of social institution in making of society.
CO4: Hypothesize the future possibilities and solutions regarding social issues.

Unit No. Content

Unit-1 Concept of kinship: lineage, clan, phratry, moiety, kin-group, inheritance, incest
Unit-2 Descent: patrilineal, matrilineal, double and cognatic descent
Unit-3 Types: consanguinity and affinity, relevance of kinship in contemporary societies
Unit-4 Approaches to the study of kinship: Historical and Evolutionary
Unit-5 Structural functional approach, cultural and Gender perspective
Unit-6 Cultural configurations of marriage: forms of marriages, rules of mate selection, age at marriage
Unit-7 Theories: symmetrical and asymmetrical exchange theory,
Unit-8 Rules of residences: virilocal, uxorilocal, neolocal, avunculocal and ambilocal
Unit-9 Family : Nature of the Family, Family and Household
Unit-10 Developmental Cycle, types and functions of family
Unit-11 Family and Marriage in India, Regional Diversities
Unit-12 Family in the context of care of child and aged, Demographic Dimensions of Family and Marriage
Unit-13 Force of change in marriage and family, emerging forms of family
Contemporary issues, intra-family violence, parent-child violence, elderly abuse, remedial
Unit-14
measures and suggestions, same-sex relationship and live-in relationship

Text Books:

FAMILY, KINSHIP AND MARRIAGE IN INDIA by PATRICIA UBEROI, OXFORD UNIVERSITY PRESS

References:

1. READINGS IN KINSHIP AND SOCIAL STRUCTURE by NELSON H. GRABURN, HARPER AND ROSE,
NEW YORK,
2. KINSHIP FAMILY AND MARRIAGE: CHANGING PERSPECTIVES by DHARAM VIR, NEW ACADEMIC
PUBLISHERS

27
 Course Code ESOC611 Course Title SOCIOLOGY OF DEMOGRAPHY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the basics of population structure in reference to current context
CO2: Study the structural aspects of population in the modern society
CO3: Appraise the process of population and identify the dimensions in it
CO4: Construct the network system between population studies and social sciences
CO5: Administer population studies in the areas of social sciences
CO6: Survey the scope of applied demography in the field of social development

Unit No. Content

Unit-1 Introduction, population structure, age and sex
Unit-2 Population distribution and suburbanization, marriage and family
Unit-3 Population Structure, demography of gender
Unit-4 Demography of ageing
Unit-5 Demography of race and ethnicity, labour force
Unit-6 Population Process : fertility, infant mortality, adult mortality,
Unit-7 Internal migration and international migration
Unit-8 Demography of social stratification
Unit-9 Population and Social Sciences (I), social demography, organizational and corporate demography,
Unit-10 Urban and spatial demography, anthropological demography
Unit-11 Population and Social Sciences (II) economic demography, historical demography,
Unit-12 Ecological demography, bio demography
Unit-13 Applied Demography fertility planning, small area and business demography
Unit-14 Health demography, the demography of population health

READINGS:

1. DEMOGRAPHY IN THE AGE OF THE POSTMODERN by NANCY E. RILEY, JAMES MCCARTHY,

CAMBRIDGE UNIVERSITY PRESS
2. SOCIAL DEMOGRAPHY by SAMIR DASGUPTA, Pearson Education India

28
 Course Code ESOC614 Course Title SOCIOLOGY OF HEALTH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define the core concepts of the sociology and health and allied areas like social epidemiology
CO2: Interpret and classify the available content in health discourse and its embodiment
CO3: Solve or plan to resolve the problems in health organization with the practice of community health
CO4: Analyze the contrast dimensions between sociology of risk and care system in modern society
CO5: Reframe prioritize the social construction of illness and the determinants of health
CO6: Design political and economic collaboration for better health and medical practices in the society

Unit No. Content

To Sociology of Health: Definition, Nature and Importance of sociology of health; Sociology
Unit-1 with Health and well-being –Interplay of structure and agency
Social Epidemiology: Epidemiology of diseases, Natural history of Diseases, Ecology of
Unit-2
Diseases, Social etiology, social epidemiology
Unit-3 Health as discourse: Understanding health as discourse in Foucault term
Unit-4 Health as embodiment: Health as process of embodiment.
Hospitals: Types of hospitals-general, Specialty, sanatoria, Dispensaries and cooperative
Unit-5 Hospitals; Hospital as a Social organization, Functions of hospital, Hospital as a community
organization, Medical social service in hospitals
Community Health: Primary Health Centers, their organization and functioning, Community
Unit-6 health problems in India, Concept of integrated health service, Implementation and utilization
of health programmes in rural and urban communities
Unit-7 Sociology of Risk: Rise of risk society; Risk society and health care
Unit-8 Sociology of Care: Rise of care society; Interplay of care and health
The Social Construction of Illness: Rise of medicalization; Its implication on health and well
Unit-9
being
Unit-10 Social Determinants of Health: Politics and economy of health
Unit-11 The Political Economy of Medicine: Bio-politics, political economy of medical knowledge
The state and Health: Health as a Fundamental Right, Health policy of government of India,
Unit-12 Medical Council of India, Health insurance, food and Drug adulteration, issues of consumer
protection and the government
Therapy and Rehabilitation: Social components in Therapy and Rehabilitation, Importance
Unit-13 of therapy and Rehabilitation, Principles of Rehabilitation, Rehabilitation Agencies: State and
Nation, Rights and Care of handicapped
Social Inclusion and Exclusion in health: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes; Women
empowerment, and LGBT community in Health, illness and pandemic

29
READINGS:

1. NAYAR,K.R, ECOLOGY AND HEALTH, APH PUBLISHING CORPORATION

2. ANNIE MARRIE BARRY, CHRIS YUILL, UNDERSTANDING THE SOCIOLOGY OF HEALTH, SAGE
PUBLICATIONS
3. William C. Cockerham, (ed.)2006:The Blackwell Companion to Medical Sociology, Blackwell
4. Aihwa Ong and Nancy Chen(eds.).2010. Asian Biotech: Ethics and Communities of [Link], NC:
Duke University Press

30
 Course Code EENG539 Course Title ACADEMIC ENGLISH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Differentiate between a range of authentic academic texts
CO2: Observe actively to lectures, presentations and interviews to understand key information
CO3: Construct a variety of essays and other assignments
CO4: Appraise academic grammar
CO5: Apply academic English and vocabulary in professional life

Unit No. Content

Academic writing: introduction, texts and academic texts, ways of writing, balanced versus
Unit-1
weighted essays
Unit-2 Academic writing: brainstorming and outlining, gathering information, sorting the material
Unit-3 Writing paragraphs: introduction, types of paragraphs, enumeration
Unit-4 Writing paragraphs: exemplification, complex paragraphs, sequence
Writing paragraphs: comparison of items, cause effect in paragraph writing, visuals in
Unit-5
paragraph writing
Basics of reports and research papers: introduction, types of reports, format of a report,
Unit-6
assessment reports
Basics of reports and research papers: writing a report, understanding the text, data
Unit-7
collection, writing a research paper
Basics of reports and research papers: overview of a research paper, selection of a research
Unit-8
paper, plagiarism, citing sources, publication sources
Presenting your ideas: purpose of a presentation, components of a presentation, when to read
Unit-9
or speak, preparation
Unit-10 Presenting your ideas: before the talk, on the podium, handling questions, strategic planning
Unit-11 Grammar for editing: basic sentences, verbs, nouns, editing a sentence
Unit-12 Grammar for editing: delayed subjects: it, there and what, the long and winding sentence, short
sentences, parallelism
Working with words: misleading words, one word for many, complicated words, avoiding
Unit-13
metaphors, redundant words
Working with words: linking words, expressing the degree of certainty, capitalization, sexist
Unit-14
language

READINGS:

1. A COURSE IN ACADEMIC WRITING by RENU GUPTA, ORIENT BLACKSWAN PVT. LTD.

2. ENGLISH GRAMMAR by RAJEEVAN KARAL, OXFORD UNIVERSITY PRESS
3. OXFORD EAP: A COURSE IN ENGLISH FOR ACADEMIC PURPOSES by EDWARD DE CHAZAL AND SAM
MCCARTER, OXFORD UNIVERSITY PRESS
4. MLA HANDBOOK by MODERN LANGUAGE ASSOCIATION OF AMERICA, MODERN LANGUAGE
ASSOCIATION

31
 Course Code EPOL525 Course Title POLITICAL INSTITUTIONS IN INDIA
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the leading institutions of the Indian political system and the changing nature of
these institutions
CO2: Assess the laws pertaining to elections and analyse the electoral system of India
CO3: Enumerate the working of the Indian federalism in the constitutional context
CO4: Distinguish the powers and functions of various organs of the government
CO5: Discuss about various constitutional and statutory bodies of India
CO6: Evaluate the functioning of the local government institutions

Unit No. Content

Making of the Indian Constitution: Indian national movement to the making of the Indian
Unit-1
constitution
Constituent Assembly: composition of constituent assembly, ideological moorings,
Unit-2
constitutional debates
Philosophy of the Constitution: preamble, fundamental rights, directive principles of state
Unit-3
policy
Constitutionalism in India: democracy, social change, national unity, checks and balances,
Unit-4
basic structure debates, constitutional amendments
Unit-5 Union executive: president as the head of the state, prime minister and council of ministers
Union Parliament: structure of the union parliament, role and functioning, parliamentary
Unit-6
committees
Unit-7 Judiciary part-I: Supreme Court, High Court
Unit-8 Judiciary part -II: judicial review, judicial activism, judicial reform
Unit-9 State executive: Governor, Chief Minister and council of ministers
Unit-10 State Legislature: Legislative council and Legislative assembly
Federalism in India: strong centre framework, asymmetrical federal provisions and adaption,
Unit-11
role of intergovernmental coordination mechanisms, inter-state council, emerging trends.
Electoral Process and Election Commission of India: conduct of elections, rules, electoral
Unit-12
reforms. functioning and reforms of the local government Institutions
Constitutional and Statutory Bodies Part -I: Comptroller and Auditor General, National
Unit-13
Commission for Scheduled Castes, National Commission for Scheduled Tribes
Constitutional and Statutory Bodies Part -II: National Commission for Human Rights,
Unit-14
National Commission for Women, National Commission for Minorities

READINGS:

1. INDIAN GOVERNMENT AND POLITICS by BIDYUT CHAKRABARTY, RAJENDRA KUMAR PANDEY, SAGE
PUBLICATIONS
2. THE INDIAN CONSTITUTION: CORNERSTONE OF A NATION by AUSTIN GRANVILLE

32
 Course Code EHIS551 Course Title HISTORY OF INDIA UPTO AD 650
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Evaluate the origin, significance and contribution of Harappan civilization, Vedic age and later Vedic
age
CO2: Analyze the emergence of the Mauryan and Gupta empires during the “classical age” in India
CO3: Define the various stages of the evaluation of ancient dynasties in India
CO4: Evaluate review the social, economic, religious and political life of India during ancient period
CO5: Examine the rise and fall of Kushans, Gupta and Post Gupta rulers and their achievements
CO6: Analyze the Sangam, Pallava and Chola's administration, economy and land grants during Sangam age

Unit No. Content

Unit-1 Reconstructing ancient Indian History: sources and interpreting historical trends
Unit-2 Stone age hunters and gatherers: Palaeolithic, Mesolithic Cultures; and rock art

Unit-3 Early farming communities: Pastoralism and incipient farming: Neolithic and Chalcolithic
village cultures
Unit-4 Bronze age, first urbanisation: Early Harappan, Mature Harappan, Late and Post Harappan
culture, Debated on Harappan chornology and ethnic identities
Unit-5 Vedic society: Polity, economy, religion, role of Vedas in Indian history

Unit-6 Early Iron Age: disposal of the dead, megalithic culture, economic development, social
stratification: beginning of Varna Ashram, Jati, gender, marriage, property relations, Samskar
Unit-7 Janapadas and Mahajanapadas: Territorial states: monarchical and republican, Religious
movements: Jainism and Buddhism, Ajivaks and other sects
Towards empires: Nandas and Mauryas- Kautilya’sArthashastra and Megasthnese’sIndica,
Unit-8 polity, nature and extent of centralisation, foreign relations, economy, trade and trade routes,
currency, coinage, art & architecture, Ashoka’s edicts, dhamma,
Unit-9 Post-Mauryan Developments: Sungas, Kanvas, Indo-Greeks, Shaka-Pallavas: social conditions

Unit-10 Satvahanas Shaka-Kshatrapas: state formation, land grants, agriculture expansion, trade and
trade guilds, silk route, coins and currency
Gupta Dynasty: political consolidation- extent and structure, administrative organisation,
Unit-11 provisional and feudatory states, land grants and expansion of agriculture, religion: revival of
vedic and puranic religious traditions, temples, coins and currency, Sanskrit literature, science
and technology, Hunas invasions
Unit-12 Vakatakas and other dynasties of peninsular India: land grants, art and architecture,
painting, society and religion
Unit-13 Vardhan and other kingdoms: Harsha, Chalukyas and Pallavas, extent of kingdoms,
administration, religion, society and cultural activities, Sangam age
Unit-14 Status of Women: family, marriage and property rights

33
READINGS:

1. INDIA'S ANCIENT PAST by RAM SHARAN, OXFORD & IBH

2. ASPECTS OF POLITICAL IDEAS AND INSTITUTIONS IN ANCIENT INDIA by RAM SHARAN SHARMA,
MOTILAL BANARSIDASS PUBLISHERS
3. ANCIENT INDIA: IN HISTORICAL OUTLINE by DWIJENDRA NARAYAN JHA, MANOHAR PUBLISHERS &
DISTRIBUTORS
4. ANCIENT INDIA SOCIAL HISTORY by ROMILA THAPAR, ORIENT BLACKSWAN PVT. LTD.
5. ANCIENT INDIAN HISTORY AND CIVILIZATION (TRENDS & PERSPECTIV (PAPERBACK) by
BHATTACHARYYA, MANOHAR PUBLISHERS & DISTRIBUTORS

34
 Course Code EHRM504 Course Title HUMAN RESOURCE MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Demonstrate basic concepts and functions of human resource management
CO2: Formulate policies to acquire, develop, motivate and retain human resources
CO3: Appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO4: Apply human resource management functions to handle emerging issues

Unit No. Content

Introduction: External and Internal Forces of environment affecting HRM, Integrating HR
Unit-1
Strategy with Business Strategy, Objectives and functions of HRM
Unit-2 Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP
Job Analysis: Methods of Collecting Job Data, Potential Problems with Job Analysis, Job
Unit-3
Design and its approaches, Process of Job Analysis
Unit-4 Recruitment: Meaning, Recruitment process, Recruitment Methods, Challenges in India
Unit-5 Selection: Selection Process, Barriers to effective selection, Selection Challenges in India
Talent Management: talent management, talent retention, talent acquisition and sources of
Unit-6
talent acquisition
Orientation, induction and placement: process of orientation, induction and placement
Unit-7
programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and development,
Unit-8
methods of training, methods of management development, people capability maturity model
Career planning and management: career management, process of career planning,
Unit-9
challenges in career planning
Performance management system: performance management, performance planning,
Unit-10
performance appraisal, potential appraisal, feedback and counselling
Compensation management: types and theories of compensation, concept of wages, factors
Unit-11 influencing compensation management, incentives and fringe benefits, employee engagement
and retention.
Managing industrial relations: major actors and their roles in IR, factors influencing IR,
Unit-12
approaches to IR, grievance handling procedure
Industrial Disputes: industrial disputes, methods of settlement of industrial disputes, trade
Unit-13
unions and their challenges in India
HR maintenance: social security schemes in India, welfare schemes, contemporary issues in
Unit-14
HRM, current challenges faced by HRM

READINGS:

1. HUMAN RESOURCE MANAGEMENT by DESSLER, G. AND VARKKEY, B, PEARSON

2. HUMAN RESOURCE MANAGEMENT by PRAVIN DURAI, PEARSON
3. HUMAN RESOURCE MANAGEMENT-A SOUTH ASIAN PERSPECTIVE by SNELL, BOHLANDER AND
VOHRA, CENGAGE LEARNING

35
 Course Code EFIN542 Course Title CORPORATE FINANCE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understanding finance function with respect to its evolution and growth
CO2: Understanding the concept of Time Value of Money and interpreting the results based on calculations.
CO3: Analyzing financing needs of the businesses and designing an optimum capital structure
CO4: Understanding the retention and distribution of profits and impact on business valuation.

Unit No. Content

Unit-1 Financial Management: An Overview, evolution of finance, the basic goal:
creating shareholder value, agency issues, business ethics and social responsibility
Unit-2 Sources of Finance: Long term and Short-term sources of finance- Ordinary shares, Preferences
shares, redeemable irredeemable debentures, Debt vs Equity.
Money Market Instruments: Treasury Bills, Commercial Papers, Certificate of Deposits,
Unit-3 Treasury Management and Treasury Operations in corporates. External Commercial
Borrowings, Financing for MSMEs

Unit-4 Time Value of Money concept: Compounding and discounting, Future value and Present value,
Annuities, Effective interest rates
Investment Decisions: Capital Budgeting Decisions, Rationale of Capital Budgeting, Non-
Unit-5 Discounting Capital Budgeting Techniques - Payback period, Profitability Index, Accounting
Rate of Return
Investment Decisions: Discounting Techniques of Capital Budgeting - NPV, IRR, Discounting
Unit-6 Payback Period Method, Estimation of Cash Flows, NPV v/s IRR, Risk analysis in Capital
Budgeting - Sensitivity Analysis, Certainty Equivalent Approach.

Unit-7 Cost of Capital: Meaning and Concept, Cost of Debt, Cost of Equity, Cost of Retained Earnings,
Calculation of WACC, International Dimensions in Cost of Capital
Financing Decisions: Capital Structure, Theories and Value of the firm - Net
Unit-8 Income Approach, Net Operating Income Approach, Traditional Approach, Modigliani
Miller Model, Determining the optimal Capital Structure, Checklist for Capital Structure
Decisions, Costs of Bankruptcy and Financial Distress.

Unit-9 EBIT-EPS Analysis: Concept of Leverage, Types of Leverage: Operating Leverage, Financial
Leverage, Combined Leverage.

Unit-10 Dividend Decisions: Factors determining Dividend Policy, Theories of Dividend Gordon Model,
Walter Model, MM Hypothesis

Unit-11 Forms of Dividend: Cash Dividend, Bonus Shares, Stock Split, Stock Repurchase, Dividend
Policies in practice.

Unit-12 Working Capital Management: Working Capital Policies, Risk-Return trade-off, Cash
management, Receivables management
Unit-13 Corporate Governance: Value-based Corporate culture, Disclosures, transparency and
accountability, Corporate Governance and Human Resource Management, Evaluation of

36
 performance of board of directors, Succession planning, Public sector undertakings and
corporate governance, Insider trading, Lessons from corporate failure
Economic outlook and Business Valuation: Impact of changing business environment on
Unit-14 corporate valuation, climate change and corporate valuation, Business sustainability and
corporate valuation, Role of environmental, social, and governance (ESG) factors in corporate
valuation

READINGS:

1. FUNDAMENTALS OF CORPORATE FINANCE by JONATHAN BERK, PETER DeMARZO& JARRED

HARDFORD, PEARSON
2. CORPORATE FINANCE by STEPHEN A. ROSS, RANDOLPH W. WESTERFIELD & JEFFREY JAFFE, McGRAW
HILL

37
 ORGANISATIONAL BEHAVIOUR AND
Course Code EMGN581 Course Title
HUMAN RESOURCE DYNAMICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes
CO1: Enumerate the concept of management practices and organizational behavior
CO2: Develop and sharpen acumen of how different management thoughts can be used to improve
organization functioning
CO3: Analyze the importance of management practices and important organizational behavior dimensions at
different levels of organization
CO4: Appraise the dynamics of industrial relations and to manage them as per statutory regulations
CO5: Apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization behavior,
Unit-1 model of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories of
learning and behavior modification
Personality: theories of personality and its assessment, transactional analysis and attribution
Unit-2 theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation and stages
Unit-3 of group development, group performance factors
Team development: team formation, its types and difference between group and team
Organizational conflict and negotiations: conflict sources, types and levels of conflict,
Unit-4 traditional and modern approaches to conflict, resolution of conflict through negotiation
Stress: sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM, Objectives and
Unit-5 functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job Analysis, Job
Design and its approaches, Process of Job Analysis
Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment Methods,
Challenges in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition and
Unit-8 sources of talent acquisition
Orientation, induction and placement: process of orientation, induction and placement
programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and development,
Unit-9 methods of training, methods of management development, people capability maturity
model
Unit-10 Career planning and management: career management, process of career planning,
challenges in career planning
Unit-11 Performance management system: performance management, performance planning,
performance appraisal, potential appraisal, feedback and counselling
Unit-12 Compensation management: types and theories of compensation, concept of wages, factors

38
 influencing compensation management, incentives and fringe benefits, employee engagement
and retention.
Unit-13 Managing industrial relations: major actors and their roles in IR, factors influencing IR,
approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial disputes,
trade unions and their challenges in India

READINGS:

1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra, Pearson

2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

39
 Course Code EMKT509 Course Title CONSUMER BEHAVIOUR
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes
CO1: Understand the implications of consumer behavior concepts & theories for businesses and wider
society.
CO2: Discern how individuals and groups influence consumer behavior, and how marketers utilize this
knowledge to help achieve organizational objectives.
CO3: Analyze the dynamic interplay of internal and external factors influencing consumer behavior and
accordingly develop a marketing strategy.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior.
CO5: Develop the understanding of marketing regulation, consumer protection act and contemporary issues
in consumer behaviour.

Unit No. Content

Unit-1 Consumer Behavior and Marketing strategy: consumer behaviour, market strategy and
applications of consumer behavior.
Unit-2 Market Analysis and Consumer Decisions: market analysis components, segmentation
strategy and consumer decisions and consumer behavior models.

Unit-3 Culture and Group influence: cultural and group influence on consumer behavior, concept of
culture, cross cultural marketing strategy, the household life cycle and marketing strategy.

Unit-4 Groups, Reference Group and Diffusion of Innovation: groups, types of groups, reference
group influence on consumption process & marketing strategies and diffusion of innovation.
Unit-5 Perception: perception, exposure, attention and interpretation, perception and marketing
strategy.
Unit-6 Learning and Personality: memory’s role in learning, learning theories, brand image and
product positioning, brand equity and brand leverage motivation, personality and emotion.

Unit-7 Motivation and Emotion: motivation theory and marketing strategy use of personality in
marketing practice, emotions and marketing strategy.
Attitude and Market Segmentation: attitude, influencing attitude, attitude components and
Unit-8 change strategies, market segmentation and product development strategies based on
attitudes.
Unit-9 Self-Concept and Consumer Decisions: nature of lifestyle, the VALS system consumer
decision process and types of consumer decisions.
Consumer Decision Making Process : process of problem recognition and uncontrollable
Unit-10 determinants of problem recognition, marketing strategy and problem recognition,
information, alternative evaluation and selection, types and sources of information, consumer
decision making and evaluation criteria.
Decision Rules and Attributes of consumers: decision rules for attitude based choices,
Unit-11 attributes affecting retail outlet selection, consumer characteristics and outlet choice, in-store
and online influence on brand choice and evaluation criteria.
Unit-12 Post purchase Processes and Dissonance: post purchase processes, post purchase
dissonance, product use and non-use, disposition.

40
 Unit-13 Purchase Evaluation and Customer Satisfaction: purchase evaluation, customer
satisfaction, dissatisfaction responses, repeat purchase and customer commitment.
Consumer Behavior and Marketing Regulation: regulation and marketing to children,
Unit-14 regulation and marketing to adults, consumer protection act and contemporary issues in
consumer behavior.

READINGS:

1. CONSUMER BEHAVIOR- BUILDING MARKETING STARTEGY by DEL I HAWKINS, DAVID L

MOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
2. CONSUMER BEHAVIOR by KUMAR, S. R., SCHIFFMAN, L.G. , WISENBLIT J., PEARSON
3. CONSUMER BEHAVIOR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
4. SCHIFFMAN, L. G., &KANUK, L. L. CONSUMER BEHAVIOR. NEW DELHI, PRENTICE HALL.

41
 INTERNATIONAL ORGANIZATIONS AND
Course Code EECO608 Course Title
REGIONAL COOPERATION IN TRADE
WEIGHTAGE
CA ETE(Th.)
30 70
Course outcomes:
CO1: Analyze the theoretical foundations of international trade
CO2: Examine the pattern, structure and policy framework of foreign trade
CO3: Assess the role of international trade, gains from trade, trade patterns, exchange rates
CO4: Analyze the trade and commercial policies including protectionism and liberalism
CO5: Evaluate the role of international financial systems and foreign exchange markets
CO6: Assess the price adjustment mechanism in the context of stabilization policy

Unit No. Content

Theoretical Foundations of International Trade: reasons for international trade: mercantilist
Unit-1
and neo-mercantilist view
Direct Investment: FDI in the world economy, the political economy of FDI, cost and benefit of
Unit-2
FDI to host and home countries, government policy instruments and FDI; foreign debt situation.
Instruments of Commercial Policy: tariffs quotas and other measures and their effects;
Unit-3 arguments for and against protection; trade regulations and WTO; trade policy and developing
countries.
Factor Movements and International Trade in Services: capital flows-types and theories of
Unit-4 foreign investments, barriers to foreign investments; labour migration; theory of international
trade in services.
Regional Economic Integration: levels of regional economic integration; free trade area,
Unit-5 customs union, economic union, and common market; trade creation and diversion effects,
NAFTA,EU, SAARC, ASEAN.
Policy Framework and Promotional Measures: India’s foreign trade and investment policy;
policy making body and mechanism; export promotion measures and infrastructure support –
Unit-6
export and trading, houses, export promotion schemes and incentives; institutional
arrangements for export promotion; export processing/special economic zones, 100% EOUs
International Organizations: role of international organizations and do they really matter,
Unit-7
History and Background, controls of the IMF, governments and IMF programs
Regional Monetary Funds: Introduction, role of World Bank, role of international institutions,
Unit-8
cooperation,
Unit-9 The Charter of the United Nations: the united nations general assembly, role of united nations
security council, the united nations human rights conventions
International monetary system: introduction, Bretton woods system, operation and evolution
Unit-10
of the Bretton Wood system, international monetary system: present and future
International Macroeconomic Policy: fixed versus flexible exchange rates; international
Unit-11
monetary systems; financial globalization and financial crises.
Unit-12 Forms of economic cooperation: reforms for the emergence of trading blocs at the global level,
static and dynamic effects of a custom union and free trade areas.
Multilateralism and WTO: emerging international monetary system with special reference to
Unit-13 developed and developing countries. reform of the international monetary system, India and
developing countries
Unit-14 Global cooperation on the environment: role of global cooperation on culture & institutions

42
READINGS:

1. Micro Economic Foundations of International Trade by Hazari, R. Bharat, Croom Helm, London and
Sydney
2. International Economics by Mannur, H.G., Vikas Publishing House, New Delhi,
3. International Economics: Policies and Theoretical Foundations by Letiche, John M., Academic Press, New
York
4. International Economics by Car bough, R.J, International Thompson Publishing, New York

43
 Course Code ECAP790 Course Title PROBABILITY AND STATISTICS
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course outcomes:
CO1: Experiment to carry out simple data investigations for categorical variables. They interpret and
compare data displays. Students conduct chance experiments, list possible outcomes and recognize
variations in results.
CO2: Measure a random variable that describe randomness or an uncertainty in certain realistic situation. It
can be of either discrete or continuous type.
CO3: Employ the different types of data and choose an appropriate way to display them.
CO4: and issues involving Identify and compare techniques for collecting data from primary and secondary
sources, and identify questions different data types

Unit No. Content

Introduction to probability: Elements of Set Theory, Sample Space and Probability Measure,
Unit-1 Statistical Independence, Conditional Probability, Counting Sample Points, Mutually and pair
wise independent events, multiplication theorem of probability for independent events,
Baye’s theorem.
Introduction to statistics and data analysis: Statistical Inference, Samples, Populations and
Experimental Design, Measures of Location: The Sample Mean and Median, Measures of
Unit-2 Variability, Discrete and Continuous Data, Statistical Modeling, Scientific Inspection, and
Graphical Diagnostics, Graphical Methods and Data Description, General Types of Statistical
Studies.
Mathematical expectations: Definition, expected value of random variable, expected value
Unit-3 of function of a random variable, properties of expectations, Various measures of Central
Tendency, Dispersion, skewness and Kurtosis for continuous probability distribution,
continuous distribution function, Variance, Properties of variance, covariance.
Moments: Chebyshev Inequality, Moments of Two or More Random Variables, Moments of
Unit-4 Sums of Random Variables, Moment Generating Function, Properties of moment generating
function, cumulants, Raw and central moments.
Unit-5 Relation between moments: raw moments & central moments, Effect of change of origin
and scale on moments, Pearsonian coefficients Measures of skewness, kurtosis.
Correlation, regression and analysis of variance: Pearson’s Correlation coefficient,
Unit-6 Spearman’s Rank correlation coefficient, Regression Concepts, Regression lines, Multiple
correlation and regression, Analysis of Variance- One-way classification and two-way
classification.
Unit-7 Standard distribution: Binomial, Poisson, Negative Binomial Distribution, Normal
Distribution and their properties.
Statistical quality control: Introduction, Process control, control charts for variables – X and
Unit-8 R, X and S charts control, charts for attributes: p chart, np chart, c chart and their applications
in process control
Unit-9 Index numbers: Learn about the need of index numbers, explain the different methods of
constructing index numbers, evaluate the tests for judging the soundness of an index number.
Unit-10 Time series: Explain about time series, describe components of time series, and define
measurement of variations of time series.

44
 Sampling theory: Sampling Theory, Random Samples and random Numbers, Sampling with
Unit-11 and without replacement, sampling distributions, sampling distribution of means, sampling
distribution of properties, sampling distribution of differences and sum, standard errors,
software demonstration of elementary sampling Theory.
Unit-12 Hypothesis testing: Definition of hypothesis, interpret statistical procedure of hypothesis
testing, use application of hypothesis testing in several business contexts.
Tests of significance: Based On t, F and Z Distributions: -Student’s (t) distribution, definition,
Unit-13 properties, critical value of t, Application of t-distribution, Test for single mean, t-test for
difference of mean, Fischer Z- transformation, F-statistic, critical value of F distribution,
application.
Unit-14 Statistical tools and techniques: Bayesian Concepts, Bayesian Inferences, Bayes Estimates
Using Decision Theory Framework, Statistical Tools: Excel, R-Studio and SPSS.

References:

1. FUNDAMENTALS OF MATHEMATICAL STATISTICS by S.C. GUPTA AND V. K. KAPOOR, SULTAN CHAND &
SONS (P) LTD.
2. PROBABILITY & STATISTICS FOR ENGINEERS & SCIENTISTS by RONALD E. WALPOLE, PEARSON

45
 INTRODUCTION TO THE STUDY OF
Course Code EENG514 Course Title
LANGUAGE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify vowels and consonants in phonetics
CO2: Distinguish between different parts of speech organs, place of articulation and manner of articulation
CO3: Describe syllable and stress patterns in relationship with aspects of connected speech in English
language

Unit No. Content

Language and Phonetics: introduction to first and second language, introduction to
Unit-1
phonetics
Language and Phonetics : meaning and importance of phonetics, difference between
Unit-2
phonetics and phonology
The Production of Speech Sounds: introduction to the speech organs, articulators above
Unit-3
the larynx
Unit-4 The Production of Speech Sounds: vowels and consonants, long vowels and short vowels
Unit-5 Vowels, Diphthongs, and Triphthongs: introduction to vowels, long vowels, short vowels
Unit-6 Vowels, Diphthongs, and Triphthongs: introduction, diphthongs, triphthongs
Unit-7 Voicing and Consonants: the larynx, respiration and voicing, plosives
Unit-8 Voicing and Consonants: place of articulation, manner of articulation, fortis and lenis
Unit-9 The Phoneme and Phonology: the functioning and patterning of sounds, the phoneme
Unit-10 The Phoneme and Phonology: the phonology, symbols and transcription, minimal pairs
Unit-11 The Syllable and Stress: strong and weak syllables, close front and close back vowels
Unit-12 The Syllable and Stress: syllabic consonants, nature of stress
Unit-13 The Syllable and Stress: levels of stress, placement of stress within the word
Unit-14 Aspects of Connected Speech: rhythm, assimilation, elision, linking

READINGS:

1. LINGUISTICS by CRYSTAL, DAVID, PENGUIN BOOKS INDIA

2. ENGLISH PRONOUNCING DICTIONARY by JONES, DANIEL, CAMBRIDGE UNIVERSITY PRESS
3. ENGLISH PHONETICS AND PHONOLOGY: A PRACTICAL COURSE by ROACH, PETER, CAMBRIDGE
UNIVERSITY PRESS
4. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY, OXFORD
UNIVERSITY PRESS

46
 Course Code EPOL527 Course Title PUBLIC POLICY AND GOVERNANCE IN INDIA
WEIGHTAGE
CA ETE(Th.)
30 70
Course outcomes:
CO1: Understand the nature and scope of public policy and administration in India
CO2: Assess the major problems and complexities in India’s governance system
CO3: Appreciate the methodological pluralism and synthesizing nature of knowledge in public policy and
administration
CO4: Analyse the changing dimensions and patterns in India’s public governance and administrative
processes.
CO5: Evaluate the role of non-state actors and civil society in India’s public governance system.

Unit No. Content

Unit-1 Public policy and Administration in India: meaning and evolution;
public and private administration Approaches and its replications in India: System Theory,
Unit-2
Decision Making,
Unit-3 Ecological Approach Public administration theories and concepts
Scientific Management Theory, Rational Choice theory, New Public Administration,
Unit-4
Development Administration
Unit-5 Comparative Public Administration in India
Unit-6 New Public Management
changing nature of Public Administration: Indian public administration in the era of
Unit-7
liberalization and Globalization
Theories and Principles of Organization and its operations in India: Scientific Management
Unit-8
Theory, Bureaucratic Theory, Human Relations Theory
Unit-9 Managing the organization: The case of India: Theories of leadership and motivation.
Unit-10 Organizational Communication: Theories and Principles, functioning in India and its impacts
Chester Bernard Principles of Communication, Information Management in the organization
Unit-11
Managing
Unit-12 Conflict in the Organization: Mary Parker Follett Management by Objectives- Peter Drucker
Unit-13 Public Policy and Governance in India
Unit-14 Public policy issues and challenges in India.

Readings:

1. Introduction To The Study Of Public Administration by Shafritz, J.M. and Hyde, Wadsworth
2. Public Administration in India by Sterling Publications, Sterling Publications.

47
 HISTORY OF INDIA FROM
Course Code EHIS553 Course Title
650-1200 AD
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Examine early medieval Indian history and culture with the help of archaeological and literary sources
CO2: Identify various social, political, economic and cultural developments in early medieval Indian history
CO3: Analyze the emergence of political structure, regional specification and urban processes in early
medieval India

Unit No. Content

Unit-1 Interpreting the period: changing pattern of polity, economy and society
Historical Sources: Sanskritic, Tamil and other literatures, archaeology, epigraphy and
Unit-2
numismatics
Political Structure and Regional Variations I: political structure and forms of legitimation,
Unit-3
regional variations: northern and western India
Political Structure and Regional Variations II: western and central India, Deccan and south
Unit-4
India
Unit-5 Agrarian Economy: land grants, agricultural expansion, agrarian organization, irrigation, and
technology
Urban Economy: trade and trade-routes, inter-regional and maritime trade, urban
Unit-6 settlements, trade and craft guilds, forms of exchange, coinage and currency, interest and
wages, traders, merchants and craftsmen
Society I: social stratification, proliferation of castes, untouchability, status of women:
Unit-7
matrilineal society, marriage, property rights, inheritance
Society II: educational ideas and institutions, everyday life, migration and settlement of Aryan
Unit-8
group in different regions of India
Religion: Bhakti movements: Saivism, Vaishnavism, Tantricism, Jainism, Buddhism, Judaism,
Unit-9
Christianity, Islam, other popular religious movements
Unit-10 Philosophy: schools of Vedanta and Mimansa
Unit-11 Literature: Sanskrit, Prakrit, Tamil and Apbhransha
Unit-12 Rise of Regional Language and Literature: Marathi, Kannada, Telugu and other languages
Unit-13 Art and Architecture I: Temple architecture: Nagara, Dravida and Vesara style
Unit-14 Art and Architecture II: Ajanta, Ellora, Bagh and Kaneri, The Pallava andChola Architecture

READINGS:

1. A HISTORY OF ANCIENT AND EARLY MEDIEVAL INDIA, FROM THE STONE AGE TO THE 12TH CENTURY
by SINGH, UPINDER, PEARSON
2. THE MAKING OF EARLY MEDIEVAL INDIA by CHATTOPADHYAYA BRAJADULAL, XFORDUNIVERSITY
PRESS

48
 Course Code EHRM619 Course Title TRAINING AND DEVELOPMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course outcomes:
CO1: Recognize the process and practices of training and development.
CO2: Ability to assess training needs and design training programmes in an organisational setting.
CO3: Appreciate the worth of training investment by evaluating the training programmes.
CO4: Inculcate the capacity to design and implement training sessions for any organization.

Unit No. Content

Unit-1 Introduction to Employee Training and Development: Concept of Training and
Development, Designing Effective Training, Snapshot of Training
Strategic Training & Development: The Strategic Training and Development Process,
Unit-2 Training Need in different Strategies, Marketing of Training function, Outsourcing of training
Function
Unit-3 Training need Assessment: Need and Methods of Need Assessment, Need Assessment
Process, Scope of Need Assessment
Unit-4 Training Design: Understanding & Developing the Objectives of Training, Considerations in
Designing Effective Training Programs
Unit-5 Learning: Learning Process, Learning Theories, Instructional Emphasis of Learning
outcomes
Unit-6 Training Modules: Developing training modules including training objectives, lesson plan
and learning climate.
Training & Development Methods: On the job and Off the job training methods :Lecture
Unit-7 method, Simulation , Case-study, special projects, Games, Action Maze, Role Play, Team
Building, and Sensitivity Training.
Unit-8 Training Evaluation: Overview of Evaluation Process, Methods of evaluating effectiveness
of Training Efforts; Kirkpatrick model of training effectiveness
Problems in Evaluation: Problems of Measurement and Evaluation; Costing of training,
Unit-9 measuring costs and benefits of training program, obtaining feedback of trainees; Training
issues resulting from the external environment and internal needs of the company
Contemporary Methods of Training including E-learning and Use of technology:
Unit-10 Technology's Influence on Training and Learning, Experiential Learning, Computer Based
Training, Training for change, Learning Organization, Future trends of training and
development
Employee Development: Introduction, Approaches to Employee Development, The
Unit-11 Development Planning Process, Company Strategies for providing Development, Types of
MDPs, EDPs/Seminars and Conferences
Career Management: Need and Importance of Career Management, Protean verses
Unit-12 Traditional Career, Role of Employees, Managers, Human resource managers, and the
company in the career Management, Evaluating Career management System,
Unit-13 Career Development: A Model of Career Development, Career paths and developing dual
career options, Career portfolio, Balancing work and life
Unit-14 Future Trends: Current trends in Training & Development initiatives, Evaluating Training
Outcomes

49
READINGS:

1. EMPLOYEE TRAINING AND DEVELOPMENT by RAYMOND A NOE, AMITABH DEO KODWANI, MCGRAW
HILL EDUCATION
2. EFFECTIVE TRAINING by P. NICK BLANCHARD, JAMES THACKER, PEARSON

50
 Course Code EFIN548 Course Title INTERNATIONAL FINANCIAL MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course outcomes:
CO1: Understand the critical financial issues of international firms and international investors in present
scenario.
CO2: Analyze the framework of exchange rates and foreign exchange exposures and forces affecting
exchange rates.
CO3: Evaluate the international capital structure and international capital budgeting mechanism of
multinational corporations.
CO4: Analyze the different modes of raising finance in international market and significance of international
finance in MNCs.

Unit No. Content

Introduction to International Financial management: Domestic vs. international finance,
Unit-1 International financial market integration, currency crisis, and global recession and risk spill
over
Balance of Payments - Structure - Contents of Current, Capital, and Reserve Accounts –
Unit-2 Linkages and Impact on Exchange Rates, Capital Markets, & Economy - Understanding BOP
structure of a country for Investment and Raising Finance
Foreign Exchange Markets and Exchange Rate Mathematics: Nature, Functions,
Unit-3 Transactions, Participants, Forex Markets in India, Forex dealing, Foreign exchange regimes,
Foreign exchange rate determination, factors affecting foreign exchange
Forecasting Foreign Exchange Rate: Exchange Rate Forecasting– Purchasing Power Parity,
Unit-4 Covered and Uncovered Interest Rate Parity – International Fisher's Effect - Forward Rate
Parity–Influence of these parity relationships on Exchange Rates
Foreign Exchange Spot and Derivative Market: Spot and Forward Contracts- Cash and Spot
Unit-5 Forex Trading, Forward Contracts- Long and Short Forward contract, Foreign Exchange Futures
Contract- Contract specification trading at National Stock Exchange of India
Management of Foreign Exchange Risk: Foreign Exchange Exposure: Risk, Measurement and
Unit-6 Management: Global Firms Foreign exchange exposure - Transaction, economic and translation
exposures, potential currency exposure impact on global firms and investor performance
International Capital Markets - Sources of International Finance - Debt and Equity Markets –
Unit-7
International Equity Diversification, Short-term Vs. Long-term Finance – Export Import Finance
Capital Structure of the Multinational Firm: International Capital Structure – Parent Vs.
Subsidiary Norms, Global Capital Structure – Factors affecting the choice of markets and
Unit-8
structure. International Cost of Capital – Calculation – Cost of Foreign Debt, Cost of Foreign
Equity, Use of International CAPM
Capital Budgeting of the Multinational Firm: International Capital Budgeting – Key Issues –
Unit-9 Unique Cash flows – Adjusted Present Value Approach. Foreign Direct Investment – Motives –
Determinants – International Portfolio Diversification.
Working Capital Management of the Multinational Firm: International Working Capital
Unit-10 Management – International Cash Management – Decentralized Vs Centralized Cash
Management – Bilateral Vs Multilateral Netting – Central Cash Pool

51
 Option Contracts American and European Currency Options, call and Put option, Option and
risk management strategies. Introduction to currency swap, Foreign exchange risk management
Unit-11
strategies through Forward contracts, future contracts, money market hedges, and options
contracts.
Managing Foreign Operations: ADRs; benefits and costs of ADR holdings for investors;
Unit-12 benefits and costs of ADR issuance for corporations, External Commercial Borrowing and
International refinancing, issues and challenges before multinational subsidiaries
Multinational Cash management: Centralized perspective of Cash Flow Analysis, Techniques
Unit-13
to Optimize Cash Flow- Leading and Lagging, Netting, Matching.
Country Risk Analysis- Nature of Country Risk Assessment, Techniques to assess Country Risk,
Unit-14 Raters of Country Risk, Multinational Capital Budgeting: Problems and issues in Foreign
Investment Analysis, Techniques of Multinational Capital Budgeting- NPV, IRR, APV

READINGS:

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
3. Levi, M.D. (2018). International Finance. (6th ed.). Routledge Publications
4. Madura, J. (2018). International Financial Management. (13thed.). Cengage Learning India Pvt Ltd.

52
 Course Code EMGN578 Course Title INTERNATIONAL BUSINESS ENVIRONMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course outcomes:
CO1: Analyze business environment and trends to take decisions with respect to international business
operations
CO2: Interpret and apply international trade theories in international business operations
CO3: Identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: Develop skills on analysing the business data, and problem solving in other functional areas such as
marketing, business strategy and human resources
CO5: Develop responsiveness to contextual social issues/ problems and exploring solutions, understanding
business ethics and resolving ethical dilemmas
CO6: Identify aspects of the global business and cross cultural understanding

Unit No. Content

Unit-1 Overview of international business environment: Globalization and international Business;
introduction to international business, types of international business
Unit-2 Components of international Business environment: social environment, political and legal
environment, economic environment, technological environment
The external environment and challenges: assessing risk in international business, Recent
Unit-3 world trade and foreign Investment trends, environment Influence on Trade and investment
patterns
International Trade theories: theory of absolute advantage, theory of comparative advantage,
Unit-4 factor proportion theory, the diamond model of national competitive advantage, factor mobility
theory
Protectionism and trading environment: Globalization trends and challenges; environment
Unit-5 for foreign trade and investment, governmental influence on trade and investments; tariff and
non-tariff barriers
Economic Integration and Co-operation: cross national cooperation and agreements, Role of
Unit-6
international organizations: WTO, IMF, Regional Economic Integrations
International financial markets: foreign exchange market mechanism, exchange rate
Unit-7
arrangement, determinants of exchange Rates, exchange rate movements and their impact
Global Debt and Equity Markets: Euro Currency market, offshore financial centres,
Unit-8
International Banks, Non-Banking Financial service firms; stock markets
Global Competitiveness: Export Management, Technology and global Competition, world
Unit-9
economic growth and the environment
Internationalization strategies: Theories of internationalization, Modes of operations in
Unit-10
International Business; export and import strategy
Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Unit-11
Licensing, joint ventures& consortium approaches Managing International Collaborations
International business diplomacy: Negotiating an International business, issues in asset
Unit-12
protection, Multilateral sentiments

53
Unit-13 Country evaluation and selection: Opportunity and risk matrix, analysis of Macro and micro
indicators, country comparison tools
Globalization and society: globalization with social responsibility, Ethical Dimensions of
Unit-14 Labour Conditions, Ethics and the Environment, legislation for anti-competitive and unfair
trade practices

READINGS:

1. SOFTWARE PROJECT MANAGEMENT by BOB HUGHES, MIKE COTTERELL, RAJIB MALL, MCGRAW HILL
2. SOFTWARE PROJECT MANAGEMENT IN PRACTICES by PANKAJ JALOTE, PEARSON
3. SOFTWARE PROJECT MANAGEMENT: A UNIFIED FRAMEWORK by WALKER ROYCE, PEARSON

54
 Course Code EMKT503 Course Title MARKETING MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze and respond to environmental and competitive changes, their impact on marketing planning,
strategies and practices
CO2: Apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: Prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: Determine strategies for developing new products and services that are consistent with evolving
market needs

Unit No. Content

Unit-1 Introduction: market and marketing, definition, nature and scope of marketing, exchange
process, functions of marketing, core marketing concepts
Unit-2 Marketing orientations: evolution of modern marketing concept, holistic marketing concepts,
new marketing orientations selling vs. marketing
Unit-3 Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer quality, value and
satisfaction, Michael E. Porters chain analysis model
Marketing environment: Significance of scanning marketing environment; Analysis of macro
Unit-4 environment of marketing – economic, demographic, socio-cultural, technological, political legal
and ecological; Impact of micro and macro environment on marketing decisions
Consumer behaviour: buyer behaviour, different consumer roles, need for studying buyer
Unit-5 behaviour, different buying motives, consumer buying decision process and influences,
consumer vs. business buying behaviour, industrial buying process
Segmentation decisions: market segmentation, characteristics of a segment, bases for
Unit-6 segmenting a consumer market, levels of market segmentation, factors influencing selection of
market segments
Unit-7 Targeting and positioning: Benefits of market segmentation; Criteria for effective market
segmentation; Target market selection and strategies; Positioning – concept, bases and process
Product decisions: concept and classification, layers of products, major product decisions,
Unit-8 product-mix, new product development stages, packaging and labelling, product life cycle (PLC)
– concept and appropriate strategies adopted at different stages
Unit-9 Pricing decisions: pricing – objectives, price sensitivity, factors affecting price of a product,
pricing methods and strategies, ethical issues in product and pricing decisions
Distribution planning: channels of distribution – concept and importance, different types of
Unit-10 distribution middlemen and their functions, selection, motivation and performance appraisal of
distribution middlemen
Distribution decisions: decisions involved in setting up the channel, channel management
Unit-11 strategies, distribution logistics – concept, importance and major logistics decisions, channel
integration and systems, ethical issues in distribution decisions
Distribution decisions: retailing and wholesaling, types of retail formats, retail theories,
Unit-12 retailing strategies, non-Store retailing, wholesaling – nature and importance, types of
wholesalers, developments in retailing and wholesaling in indian perspective
Unit-13 Promotion decisions: role of promotion in marketing, promotion mix, integrated marketing
communication, concept, communication process and promotion, determining promotion mix,

55
 factors influencing promotion mix, developing promotion campaigns, sales promotion, direct
marketing, public relations, digital and social media
Unit-14 Trends in marketing: service Marketing, e-marketing, green marketing, customer relationship
management, rural marketing, other emerging trends, ethical issues in marketing

READINGS:

1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra, Pearson

2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

56
 Course Code EECO542 Course Title ECONOMICS OF EDUCATION AND HEALTH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: To analyze the key issues in health and educational economics.
CO2: To grasp theoretical and conceptual understanding of health and education as an economic dimension
CO3: To appreciate and analyze the key issues in health sector and educational sector in Indian context
CO4: To analyze microeconomic framework in the demand for health and education

Unit No. Contents

Micro economic foundation of health care: Introduction to demand for health, Empirical
Unit- 1 analysis of demand for health care, Income and price effect, Supply of health care, Factors affecting
supply and demand for health, Demand for health care in medical insurance
Economic dimension of health care: Health and development, Income-health linkages, Health
Unit- 2
care as a factor of economic development,
Determinations of health-poverty: Malnutrition and environmental issues, Risk pooling in
Unit- 3
health care delivery, Development assistance in health care
Financing of health care: Financing of health care, Principles and constraints, Implications of
Unit- 4
health care resource mobilization
Resources allocation of health care purchasing: Magnitude of health care, Rashtriya Swasthya
Unit- 5
Bima Yojna: challenges and implementation
Demand and supply considerations of education: Demand and supply of education, Cost of
Unit- 6
education, Effects of education, Ability and family backgrounds on earnings
Education and economic growth: Education as an instrument for economic growth, Human
Unit- 7
capital versus physical capital
Demand for education: Private demand and social demand, Significance of education to
Unit- 8
economic development, Measurement of economic value of education
Educational financing: Introduction to educational finance, Sources of educational finance,
Unit- 9
Linkage of education with poverty and inequality
Policies of educational financing: Policies of educational financing in India, Expenditure on
Unit- 10
education
Education Investment in Human Capital: Rate of Return to Education: Private and Social;
Unit- 11
Quality of Education; Signalling or Human Capital
Social aspects of health and education: Gender and caste discrimination in educational sector in
Unit- 12
India, Theories of discrimination, Private and public delivery system of health and education
Disparities in health care delivery system: Statistical discrimination in higher education, Health
Unit- 13
and education and its linkages with social exclusion
Role of Health and Education in Human Development: Importance in poverty alleviation;
Unit- 14
Health and Education outcomes and their relationship with macroeconomic performance

57
READINGS:

1. Principles of Health Economics For Developing Countries by William Jack, World Bank Publications
2. Education and Economics by Saumen Chattopadhyay, Oxford University Press
3. Economics of Health In Developing Countries by Lee, Kenneth, Oxford University Press

58
 Course Code
ECAP792 Course Title DATA SCIENCE TOOL BOX

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Observe the various methods to extract knowledge using data mining techniques
CO2: Evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO3: Apply different data mining methodologies with information systems.
CO4: Analyze research of database systems and able to improve the decision-making process
CO5: Observe the various methods to extract knowledge using data mining techniques
CO6: Evaluate current trends in data mining such as web mining, spatial-temporal mining.
CO7: Apply different data mining methodologies with information systems.
CO8: Understand big data concepts
CO9: Define need of big data analytics in real world
CO10: Develop interest in the area of hadoop cluster mechanism
CO11: Apply the big data learning in research

Unit Content
Data Science Fundamentals: What is Data Science? What is Data? The Data Science Process, Need
Unit- 1
of Data Science, Global requirement of Data Scientist.
Using Data Science Tool R and R Studio: Installing R, Installing R Studio, RStudio Tour, R
Unit- 2
Packages, Projects in R
Version Control and GitHub: Version Control, Github and Git, Linking Github and R Studio,
Unit- 3
Projects under Version Control
Introduction to Python: Variables and expressions, conditional execution (loops, branching, and
Unit- 4 try/except), functions, Python data structures (strings, lists, dictionaries, and tuples), and
manipulating files
Python as Data Visualization: Introduction to Data Visualization, introduction to Matplotlib, Basic
Unit- 5 Plotting with Matplotlib, importing Dataset, Line Plot, Area Plots, Histograms Bar Charts, Waffle
Charts, Word Clouds
Introduction to Rapid Miner: Downloading and Installation of Rapid Miner, Introduction to
Unit- 6 different modules of Rapid miner interface, working with different sample data in Rapid miner,
Working with different sample process in Rapid miner
Introduction to operators in Rapid Miner: Introduction to various operators in RapidMiner,
Unit- 7 working with different data processing operators, Using various filters. Statistical. Analysis of
sample data.
Introduction to Big Data: Understanding big data concepts and terminology datasets data
analysis data analytics descriptive analytics, diagnostic analytics, predictive analytics,
prescriptive analytics business intelligence (BI) ,key performance indicators (KPI) big data
Unit- 8
characteristics volume, velocity ,variety veracity value different types of data :structured data
,unstructured data ,semi- structured data ,metadata case study background history identifying
data characteristics volume velocity variety veracity
Business Motivations and Drivers for Big Data Adoption: Business Motivations and Drivers
Unit- 9
for Big Data Adoption : marketplace dynamics business architecture business process

59
 management information and communications technology data analytics and data science
digitization affordable technology and commodity hardware social media hyper-connected
communities and devices cloud computing internet of everything (IoE) case study example
Introduction to Weka mining tools: Introduction to Weka tool, importing data into Rapid miner
Unit- 10
using different formats of files, Storing and retrieving data using rapid miner.
Data Import and Export in Rapid Miner: Graphical representation of data in rapid miner,
Hands on practice problems on data import/export. Identification and removal of duplicates,
Unit- 11
apply operations for handling meta data like rename or attribute role definition, Identify and
remove the missing values in the data set
Data Pre-processing using rapid miner: Apriori method for finding frequent itemset
Unit- 12 Weka/Rapid miner tool Apply data mining pre-processing techniques and methods to large data
sets, Hands on practice problems on data pre-processing
Introduction to classification: Introduction to Classification methods, applying model for
Unit- 13 prediction, Bayesian Classification on new imported data, Bayesian Classification on existed
dummy data set, Decision Tree classification on both new and dummy data sets
Introduction to clustering: Introduction to Clustering algorithms, differentiate clustering and
Unit- 14
classification, K-means clustering, Hierarchical clustering algorithm

READINGS:

1. Data Mining and Machine Learning, A Programmer's Guide to Data Mining, Ron Zacharski, 2015.
2. DATA MINING: CONCEPTS AND TECHNIQUES by JAWEI HAN, MICHELINE KAMBER AND JIAN PE,
MORGAN KAUFMANN
3. INTRODUCTION TO DATA MINING by PANG-NING TAN , MICHAEL STEINBACH , VIPIN KUMAR,
PEARSON

60
 Course Code EENG519 Course Title INDEPENDENCE INDIAN LITERATURE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the social cultural and political dimensions of Indian Writing in English.
CO2: deduce the historical elements and theoritical orientation of Indian Writing in English.
CO3: analyze the stylistic techniques of Indian Writing in English.
CO4: trace the essential features of Indian Writing in English.

Unit No. Content

Unit-1 Literary Terms: feminism, patriarchy, sexism
Unit-2 Literary Terms: misogynoir, misandry, LGBTQ
Unit-3 Literary Terms: gender issues, male gaze, womanism
Unit-4 Rupa Bajwa - The Sari Shop: plot and narrative technique
Rupa Bajwa - The Sari Shop: social and political background, character analysis and thematic
Unit-5
analysis
Tagore - Leave this chanting and singing: textual, analysis, thematic analysis, symbols and
Unit-6
motifs, stylistic features
Unit-7 Tagore - Kamala Das - My Grandmother’s House: textual analysis, thematic analysis
Unit-8 Tagore - Kamala Das - My Grandmother’s House: symbols and motifs, stylistic features
Unit-9 Difficult Daughters by Manju Kapur: about the author, plot, character analysis
Unit-10 Difficult Daughters by Manju Kapur: thematic analysis and gender issues, critical analysis
Unit-11 Mahesh Dattani - Final Solution: character analysis and thematic analysis
Unit-12 Mahesh Dattani - Final Solution: plot, narrative technique
Unit-13 Girish Karnad - Nagamandala: thematic analysis, narrative technique
Unit-14 Girish Karnad - Nagamandala: plot summary, character analysis

READINGS:

1. THE VINTAGE BOOK OF MODERN INDIAN LITERATURE by AMIT CHAUDHURI, VINTAGE BOOKS
2. THE SARI SHOP by RUPA BAJWA, PENGUIN BOOKS INDIA
3. NAGAMANDALA by GIRISH KARNAD, OXFORD UNIVERSITY PRESS
4. GITANJALI: RABINDRANATH TAGORE by RABINDRANATH TAGORE, RUPA PUBLICATIONS
5. KAMALA DAS by DR. N. K. SHARMA, Unique Publisher
6. FINAL SOLUTIONS by MAHESH DATTANAI, PENGUIN BOOKS INDIA
7. DIFFICULT DAUGHTERS by MANJU KAPUR, PENGUIN BOOKS INDIA

61
 Course Code EGEN531 Course Title RESEARCH METHODS AND DESIGN
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: describe the theoretical approaches to the study of comparative politics
CO2: State the differences and similarities between the various constitutional arrangements
CO3: Analyze various classifications of states and different constitutional structures
CO4: Develop an understanding to compare the world political system

Unit No. Content

Unit-1 Introduction to comparative government and politics: significance of comparison and its
nature
Unit-2 Scope of comparative politics, difference between comparative government and politics:
meaning and definitions of comparative politics, growth and evolution of comparative politics
Unit-3 Approaches to the study of comparative politics: traditional approaches, modern
approaches
Unit-4 Systems analysis: structural-functional analysis approach, input-output analysis, political
economy approach
Unit-5 Theories of State: liberal-democratic state, totalitarian regimes
Unit-6 The Democratic steps and welfare state: its functions and role, states in third world
countries
Unit-7 Constitutional structures: legislature and its role in political system, structure
Unit-8 Composition of legislature, office of prime minister and president: power and functions of
prime minister and president
Unit-9
Judiciary and its importance: challenges and problems of judiciary in India, judicial activism
Unit-10 Classifications of governments: presidential and prime ministerial governments, unitary
government
Unit-11 Federal systems, features of federal system and its advantages, characteristics of unitary
government
Unit-12 Typology of states: totalitarian state and its features
Unit-13 Liberal state: Its role, Welfare state and its role on modern society
Unit-14 Advantages and disadvantages: totalitarian form of governments

READINGS:

1. COMPARATIVE GOVERNMENT AND POLITICS by A.S. NARANG, GITANJALI PUBLISHING HOUSE

2. COMPARATIVE POLITICS by J C JOHARI, STERLING PUBLISHING

62
 Course Code EHIS632 Course Title WOMEN IN INDIAN HISTORY
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the changing role of women in Indian society from ancient period to modern age
CO2: Evaluate the gender roles and identify gender bias to reconstruct the gender identity
CO3: Review the concept of patriarchy from gender perspective in India
CO4: Develop the sense of social responsibility and social consciousness about gender issues

Unit No. Content

Unit-1 Feminist Consciousness in Ancient India: Women in Indian Thought: Arthashastra,
Manusmriti, Therigathas
Unit-2 Feminist Consciousness in Medieval India: Cases of Queen Didda , Razia Sultana, Nurjahan
and Jahanara
Unit-3 Feminist Consciousness in Modern India: Feminists in Colonial India: Begum Rokeya
Sakhawat Hossain, Sarla Devi Chaudharani
Unit-4 Women's participation in the National Movement: Women participation in Civil
Disobedience Movement, Quit India Movement
Unit-5 Women's Movement in Post-Independence period in India I: Dalit Women's Issues, Chipko
Movement
Unit-6 Women's Movement in Post-Independence period in India II : Devadasi Movements, Anti-
Arrack Movement
Unit-7 Partition and Women I: Recovery, Restoration, Re-settlement, Official and unofficial records
of the abducted women
Unit-8 Partition and Women II: Victimization of Women during partition, The abducted and
Widowed women, Plight of women during partition riots of 1947
Unit-9 Political Empowerment of Women: Committees and Commissions on Women's participation
in PRI
Unit-10 Women in Panchayati Raj Institutions: With special reference to the 73rd Constitutional
Amendment, Women in Urban Local Bodies (With reference to the 74th Constitutional
Amendment)
Unit-11 Contemporary Issues taken up by Women's Movement in India I: Trafficking of Women,
Honour killings and Khap Panchayats,
Unit-12 Contemporary Issues taken up by Women's Movement in India II: Violence against
Women, NRI marriages
Unit-13 Crime against Women and Laws in India I: Rape Laws (reference to Sec 375 IPC), Dowry
Prohibition Act, 1961 (as amended in 1984 and 1986), Domestic Violence Act 2005
Unit-14 Crime against Women and Laws in India II: Termination of Pregnancy Act 1971, Pre-
Conception and Pre-Natal Diagnostic Techniques (Regulation and Prevention) Act, 1994 as
amended in 2004, Sexual Harassment at the Workplace and Judicial attitude

63
READINGS:

1. THE POSITION OF WOMEN IN HINDU CIVILIZATION: FROM PREHISTORIC TIME TO THE PRESENT
DAY by ALTEKAR, A.S., MOTILAL BANARSIDASS PUBLISHERS
2. SAMAJ CHINTAN by AVINASH RAI KHANNA, Prabhat Prakashan
3. WOMEN IN GANDHI’S MASS MOVEMENTS by THAKUR BHARTI, DEEP & DEEP PUBLICATIONS PVT.
LTD.
4. WOMEN IN MANU'S PHILOSOPHY by DAS, RAM MANOHAR, SOUTH ASIA BOOKS
5. INDIAN WOMEN FROM PURDAH TO MODERNITY by NANDA, BAL RAM (ED), STOSIUS INC/ADVENT
BOOKS DIVISION

64
 Course Code EHRM615 Course Title INDUSTRIAL RELATION AND LABOUR LAWS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the nature and importance of employee Relations in India with a reflection of the history of
unions in India
CO2: Develop an understanding of the economic, social and political environment and labour force in the
Indian context.
CO3: Analyze the constitution, laws and issues related to Trade Unions in India
CO4: Evaluate Role of government in Industrial Relations and Social dialogue
CO5: Analyze worker-management cooperation and importance of participation in Industrial Relations.

Unit No. Content

Introduction to Industrial Relations: Theories and Models and Approaches of Industrial
Unit-1 Relations and history of IR in India, Contemporary issues of IR and the Labour Force; Economic,
Political and Social Environment of Industrial Relations
Trade Unions: Definition, objectives and legal Framework related to Trade unions in India;
Unit-2 Trade Union Act, 1926; Landmark judgments and case laws related to TU; Types, Rights and
Issues of TU; Problems confronting TUs; Women in TUs; Managerial Associations; Employer
Associations; Paradigm shift in IR policy
Unit-3 Collective Bargaining: Concept, Nature and Legal Framework of CB; Levels of Bargaining and
Agreements; Negotiating Techniques and Skills
Role of Government in IR: Types and Levels of Tripartism, Social dialogue and reform process;
Unit-4 Bipartism’s link with Tripartism Types and Means of government Interventions; Role of State at
the State IR Level; Future Role of government
Contract of Employment: Industrial Employment Standing Orders Act, 1946; Test of
Unit-5 supervision; Shops and Establishment Act; Inter-State Migrant Workmen Act, 1979; The
Contract Labour Act, 1970; Contract Labour Code.
Public Policy and Wage and Reward System: Wage Theories; Wage System in India; The
Unit-6 Payment of Wages Act, 1936; Minimum Wages Act, 1948; The payment of Bonus Act, 1965;
Profit Sharing and Stock Options; National Wage Policy; Wage Policy at the Company Level; Pay
Structures; Contemporary Issues in Wage System
Unit-7 Working Conditions, Safety, Health and Environment: Factories Act1948 , Workers
Compensation Act, Employees’ State Insurance Act related to social security; Workers Education
Unit-8 Social Security: Medical Care; Safety; Occupational health; Welfare funds; Social security
reforms during the period of structural Adjustment; Social Security conventions of ILO
Dispute Resolution: Industrial Conflict, Legal Framework: The Industrial Dispute Act, 1947;
Unit-9 Role of labour boards, courts and tribunals; Procedures, power and Duties of Authorities;
General prohibition of Strikes and Lockouts; Unfair Labour practices;
Unit-10 Industrial Harmony: Recommendations of National Commission of labour, Guiding framework
for sound Labour Management Relations, Labour Administrative Machinery
Employee Participation and Labour-Management Cooperation: Labour participation
Unit-11 schemes; Constitutional and Legal framework; Indirect representation versus direct
participation; Levels of Indirect Participation; Participation versus Collective Bargaining;
Suggestion schemes; Quality Circles

65
 Grievance and Discipline Handling: Managing Employee Grievance; Nature and Cause of
Unit-12 Grievance; Guiding principles for Grievance procedure; Grievance Procedure; Interest Issues
and Rights Issues; Managing Discipline; Different types of approaches; Different types of
punishments
Unit-13 HRM and IR in India: Management philosophy and Approaches; Integrative Approaches to
Human Resource Management; HRM-IR-HRD
ILO, India and International Labour Standards: ILO & India; The Case of India; Lessons from
Unit-14 foreign Unions; OECD guidelines; The road
ahead for Indian IR Contemporary issues

READINGS:

1. Mamoria, S., Mamoria, C.B. &Gankar. (2010). Dynamics of Industrial Relations. New Delhi: Himalaya
Publishing
2. Venkata Ratnam, C.S.,&Dhal, M. (2017).Industrial Relations. Oxford University Press, India
3. Monappa, A. (2000). Industrial Relations. New Delhi: Tata McGraw

66
 INTERNATIONAL BANKING AND FOREX
Course Code EFIN508 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the dimensions of international banking
CO2: Establish legal and regulatory issues in international banking institutions
CO3: Demonstrate foreign exchange market operations
CO4: Discover the functions of different bodies in Foreign exchange management
CO5: Analyze various management issues in international finance

Unit No. Content

International banking: global trends and developments in international banking, international
Unit-1
financial centers, offshore banking units, profitability of international banking operations
Offshore banking & offshore currency trading; Factors contributing to the growth of
Unit-2
international banking & Eurocurrency trading, regulatory asymmetry
International finance: fundamental principles of lending to MNCs, documentation and
Unit-3
monitoring
International credit appraisal: International credit policy agencies and global capital markets,
Unit-4
raising resources, project and infrastructure finance, financing of mergers and acquisitions
Legal and regulatory aspects: country risk and bank risk management, international debt
Unit-5
management
International regulatory bodies: Role of IMF and World Bank in international debt crisis
Unit-6
management, anti-money laundering laws
Foreign exchange business: Foreign exchange management act (FEMA), foreign exchange
Unit-7
management philosophy, different types of exchange rates
International Financial Markets: Foreign exchange markets, international money markets,
Unit-8 international credit markets, international bond markets & international stock markets;
Regulatory asymmetry & its implications; Recycling of petrodollars
Role of RBI towards FOREX: RBI and FEDAI role in regulating foreign exchange, rules
Unit-9
regarding rate structure, Indian norms
International trade: regulations covering international trade, various aspects of international
Unit-10
trade, government policies
International Trade organization: DGFT and their schemes, customs procedures, banks' role
Unit-11
in implementing these policies and schemes, WTO-its impact
Foreign Exchange Risk Management - Risk of forex fluctuations, impacts of global milieu,
Unit-12 Types of fore risks, strategies for managing the risk, comprising policies, procedures and
controls
Challenges of international Banking: Bank failure & safety nets, the problem of moral hazard
Unit-13 & systemically important financial institutions; Problems in regulating international banking,
regulatory arbitrage; BIS & Basel Committee-issues & challenges.
Contemporary issues: lessons from recent crisis in international banking crude oil relationship
Unit-14 with foreign exchange, countries holding foreign exchange reserves, impact of federal policy
decision on forex valuations, India economic crises of early nineties

67
READINGS:

1. INTERNATIONAL BANKING BY P. SUBRAMANIAN, MACMILLAN

2. INTERNATIONAL BANKING OPERATIONS by B. Y. OLKAR, A. K. TRIVEDI, A. K. PATWARDHAN, A. R.
PAWSE, MACMILLAN

68
 Course Code EMKT505 Course Title DIGITAL AND SOCIAL MEDIA MARKETING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Define social media marketing goal setting necessary to achieve successful online campaigns.
CO2: Describe the stages of the social media marketing strategy development process.
CO3: Develop effective social media marketing strategies for various types of industries.
CO4: Devise an integrated social media marketing strategy using a variety of services, tools and platforms to
accomplish marketing objectives.
CO5: Analyze the progress in achieving social media goals with a variety of powerful measurement tools,
services, and metrics.

Unit No. Contents

Evolution of digital marketing- the digital consumer & communities online and digital
Unit- 1
marketing landscape
Search Engine Marketing- Pay Per Click (PPC) and online advertising, search engine
Unit- 2
optimization and search engine marketing
Social media and consumer engagement: Social feedback cycle, social web and engagement,
Unit- 3
operations and marketing connection
Customer engagement -affiliate marketing & strategic partnerships-Email Marketing-Content
Unit- 4
strategies.
New role of the customer: social interactions, customer relationships, outreach and influencer
Unit- 5
relations.
Social listening: importance of social analytics, know your influencers, web analytics, and
Unit- 6
business analytics
Unit- 7 Mobile Marketing: integrating digital and social and media strategies.
Social technology and business decisions: creation of social business, understanding the
Unit- 8
conversations, social CRM and decision support.
Unit- 9 Social CRM: social CRM and business design and build a social CRM program.
Engagement on the social web: engagement as a customer activity, engagement as a business
Unit- 10
activity and extend engagement.
Social objects: meaning of social object, build on existing social objects, create new social objects
Unit- 11
and use of social objects in business.
Social graph: role of social graph, social graphs spread information, use of social graphs in the
Unit- 12
business and measure the social graphs
Social applications: importance of social applications, social applications drive engagement and
Unit- 13
planning a social application.
Social business ecosystem: social profiles, social applications, using brand outposts and
Unit- 14
communities, social ecosystem.

69
READINGS:

1. SOCIAL MEDIA MARKETING by DAVE EVANS AND JAKE MCKEEE, WILEY

2. SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH by MELISSA S. BARKER, DONALD [Link],
NICHOLAS F. BORMANN, DEBRA ZAHAY, MARY LOU ROBERTS, CENGAGE LEARNING
3. ADVANCED SOCIAL MEDIA MARKETING: HOW TO LEAD, LAUNCH, AND MANAGE A SUCCESSFUL SOCIAL
MEDIA PROGRAM by TOM FUNK, APRESS

70
 Course Code EECO507 Course Title COMPARATIVE DEVELOPMENT MODELS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Research key factors of development models of global economic scenario
CO2: Criticize various development models in comparative perspective
CO3: Differentiate between capitalistic approach and socialistic approach of development models
CO4: Visualize international economic issues through study of applied developmental techniques
CO5: Examine the role of information and technology in comparative developmental models

Unit No. Contents

Concepts of Economic Growth and Development: characteristics, modern economic growth,
measurement, economic development: structural approach, institutional approach,
Unit- 1
distributional approach, basic needs approach, capability approach, economic development and
development
Social and Environmental Aspects of Development: objectives, introduction, social aspects of
Unit- 2
development, environmental aspects of development, sustainable society
Capitalistic Approach: introduction, meaning of capitalism, objectives, history of capitalism,
Unit- 3
merchant capitalism and mercantilism, beginning of modern capitalism, the physiocrats
The doctrine of Adam smith: industrial capitalism and laissez-faire, capitalism following the
Unit- 4 great depression, capitalistic mode of production: types of commodity production, how does
capitalism copes with scarcity?
Socialistic Approach: introduction, objectives, history of socialism, socialist revolution, the
Unit- 5 socialist command economy, the socialistic mode of production, how socialism copes with
scarcity?
Unit- 6 The Mixed Economy Approach: introduction, objectives, public private partnerships
The East Asian Experience: introduction, objectives, export-driven model of economic
Unit- 7 development, the common characteristics of the four Asian tigers, Singapore, Taiwan, Hong
Kong, South Korea
Experience of United Sates and Japan: objectives, capitalistic approach: experience of USA,
Unit- 8
capitalistic approach: experience of Japan
Experience of China and Soviet Union: objectives, socialistic approach: experience of Soviet
Unit- 9
Union, socialistic approach: experience of People Republic of China
Emerging Information and Technology Order: introduction, objectives, applications of
Unit- 10 information technology, information technology can help productivity growth and overall
economic performance, an emerging opportunity for India: the productivity of interactions
Technological Challenges: introduction, information technology industry in India,
performance of IT software and service export, contribution to GDP and employment, IT-
Unit- 11
enabled services (ITES) and broad-based development, some problems and challenges, e-
governance programmes, sustainable model of e-governance
Role of IT: Information technology in India’s financial sector, information technology in Indian
Unit- 12
agriculture

71
 Emerging Financial System: objectives, financial system and its functions, development of
world monetary system and IMF, evaluation of world bank, international development
Unit- 13
association, Asian development bank, special drawing rights and its features, new Bretton
woods, the present international monetary system, the future of the monetary system
International Economic Issues: introduction, objectives, the scale of the debt crisis, causes of
the debt crisis, what are the costs of the debt crisis?, terms of trade, India’s trade with different
Unit- 14
countries/alliances and terms of trade, globalization and emerging trends in terms of trade,
trade and inequality, exchange rate volatility

READINGS:

1. Comparative Economic Development by Girish Mishra, Pragati Prakashan

2. Understanding Poverty by A. Banerjee, R. Benabou, D. Mookerjee (eds.):, Oxford University Press (2006)

72
 Course Code ECAP794 Course Title ADVANCE DATA VISUALISATION
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Discuss the terminology used in Tableau Prep.
CO2: Identify how Tableau Prep approaches data sampling.
CO3: Construct and understand data prep flows that address common scenarios encountered in data
preparation, as applied to common data use cases.
CO4: Review the quality of the data and perform exploratory analysis.
CO5: Manage and Connect Data Source.

Unit No. Contents

Introduction to Data Visualization: Acquiring and Visualizing Data, Simultaneous acquisition
Unit- 1 and visualization, Applications of Data Visualization, Keys factors of Data Visualization. Reading
Data from Standard text files (.txt, .csv, XML), Displaying JSON content.
Making charts interactive and animated: Data joins, updates and exits, interactive buttons,
updating charts, adding transactions, using keys, wrapping the update phase in a function,
Unit- 2
adding a Play button to the page, Making the Play button go, Allow the user to interrupt the play,
sequence.
Managing, organizing and enhancing data: Visualization of groups, trees, graphs, clusters,
Unit- 3
networks, software, Metaphorical visualization
Creation of Hierarchies: Create hierarchies to drill down into data, creating groups for data,
Unit- 4 Creating and Using Sets Create data filters, create calculated fields, combine data sources using
data blending, Creating & using Parameters, Bringing in More data with Joins
Chart types and their usage in tableau: Defining data and their different visualization ways,
Unit- 5 building various charts, visualizing data using Bar Chart, Lines Charts, Scatterplots, Heat maps,
Histograms, Maps, Dual Axis, Charts, Pie Charts.
Visualization data with advanced analytics: Polygon Maps, Bump Charts, Control charts,
Funnel charts, Pareto charts, Waterfall charts, Usage and filtration of data with charts,
Unit- 6
visualizing categorical data, visualizing time series data, visualizing multiple variables,
Visualizing geospatial data, Mapbox integrations, Web Mapping Services, Background Images
Interactive dashboards and story points in tableau: Creating a dashboard, designing
dashboard, add motions, adding interactivity with actions, Dashboard layout and formatting,
Unit- 7
add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels, Details, Tool tips in
visualization, Sharing and collaborating dashboards.
Story Points: and how to create them, designing effective slide presentations to showcase data
Unit- 8 story, publish online business dashboards with Tableau, Exporting Pdfs, Sharing Dashboard
Securely
Introduction: Installation of TABLEAU, Tableau Interface, Data Types, Tableau features
Tableau Data Sources: Connecting data with tableau, Joining data sources, Combine data
Unit- 9 sources using data blending, Creating and Using Sets Create data filters, Creating & using
Parameters, Bringing in More data with Joins

73
 Managing, organizing and enhancing data in tableau: Splitting data, Pivoting &Transforming
data, Blue & green pills Filters, Blue & green pills effect on dates, Cleaning data by Bulk Re-
Unit- 10
aliasing, Setting data defaults, Create hierarchies to drill down into data, Creating groups for
data, Create calculated fields
Sharing your Work: Tableau data source, Tableau data extract, Tableau workbook, Tableau
Unit- 11
packaged workbook.
Mathematical and visual analytics in tableau: Aggregate calculations, Date calculations, Logic
Unit- 12 calculations, Number calculations, String calculations, Type calculations, LOD Expressions, Add
reference lines and trend lines
Interactive dashboards and story points in tableau: Creating a dashboard, designing
Unit- 13 dashboard, Add motions, Adding interactivity with actions, Dashboard layout and formatting,
Add extra detail to visualization using Marks Shelf, Add Size, Shape, Labels
Publishing work: Sharing and collaborating dashboards, Story Points and how to create them,
Unit- 14 designing effective slide presentations to showcase data story, publish online business
dashboards with Tableau, Exporting Pdfs, Sharing Dashboard Securely

READINGS:

1. DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL RELATIONSHIPS by JULIE

STEELE, NOAH ILIINSKY, KINDLE EDITION
2. MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT PUBLISHING

74
 POSTCOLONIAL LITERATURES AND
Course Code EENG527 Course Title
CULTURAL STUDIES
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the impact of colonialism on culture
CO2: Estimate the significance of the post-colonial era in the life of its inhabitants
CO3: Apply the post-colonial theory of Homi Bhabha and Edward Said in the prescribed texts
CO4: Justify new trends in post-colonial discourse through the lens of selected texts

Unit No. Contents

Salman Rushdie: Midnight's Children: Midnight's Children as a post-colonial epic, technique
Unit- 1
of magic realism of Rushdie
Salman Rushdie: Midnight's Children: discussion of the plot of the novel, epical features of the
Unit- 2
novel
Salman Rushdie: Midnight's Children: character of Saleem and his importance, the themes of
Unit- 3
alienation and cultural dislocation
Chinua Achebe: Things Fall Apart: Struggle for dominance and identity crisis, introduction to
Unit- 4
the African culture
Chinua Achebe: Things Fall Apart: theme of cultural destruction, hybridity and
Unit- 5
marginalization
Chinua Achebe: Things Fall Apart: theme of gender discrimination in the novel, conflict
Unit- 6
between tradition and modernity
Bapsi Sidhwa: The American Brat: the life and achievements of the writer, the theme of male
Unit- 7
domination in society, Feroza's American experience
Bapsi Sidhwa: The American Brat: cultural assimilation of Feroza and the application of
Unit- 8 Bhabha's theory of hybridity, loss of identity of Feroza in America, cultural conflicts between
Parsee culture and American culture, the character of Zareen
Jean Rhys: Wide Sargasso Sea: introduction to the writer, race, relations and prejudice, the
Unit- 9
theme of oppression of slavery
Jean Rhys: Wide Sargasso Sea: the episodes of magic and incantation in the novel, male
Unit- 10
domination and patriarchal power structure, discussion on the characters and themes
Derek Walcott: Dream on Monkey Mountain: the significance of the title of the drama, the
Unit- 11
post-colonial elements in the drama, the theme of the loss of identity
Derek Walcott: Dream on Monkey Mountain: the theme of marginalization and the
Unit- 12 application of the theory of Homi Bhabaha, Makak and his confrontation with the colonial rulers,
the significance of the ending of the drama
Margaret Atwood: Surfacing: the life and achievements of the writer, the significance of the
Unit- 13
title, the theme of alienation and the application of the theory of hybridity of Homi Bhabha
Margaret Atwood: Surfacing: the postcolonial elements in the novel, the theme of feminism in
Unit- 14
the novel, the role of nature in the novel, the plot structure of the novel

75
READINGS:

1. MIDNIGHT’S CHILDREN by SALMAN RUSHDIE, VINTAGE BOOKS

2. THINGS FALL APART by CHINUA ACHEBE, ANCHOR BOOKS
3. SURFACING by MARGARET ATWOOD, ANCHOR BOOKS
4. AMERICAN BRAT by BAPSI SIDHWA, MILKWEED EDITIONS
5. DREAM ON MONKEY MOUNTAIN by DEREK WALCOTT, FARRA, STRAUS
6. WIDE SARGASSO SEA by JEAN RHYS, PENGUIN CLASSICS

76
 Course Code EPOL617 Course Title POLITICAL PROCESSES IN INDIA
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss nature of Indian state, economy and developmental models
CO2: Assess the social and civil society movements in consolidating democracy in India
CO3: Examine the regional disparities, demand for new states and its implications
CO4: Analyse the nature of political party, electoral system and emerging trends

Unit No. Contents

Unit- 1 State, Economy and Development: Nature of Indian State, Development
Unit- 2 Planning model: Five Year Plans and Results
Unit- 3 New Economic Policy: NEP and Growth and Human Development.
Unit- 4 Process of Globalisation: social and economic implications.
Unit- 5 Identity Politics: Religion, Tribe, Caste, Region, and Language.
Unit- 6 Social Movements: Dalit, Tribal, Women, Farmers and labour
Civil Society Groups: Non-Party Social Formations, Non-Governmental Organisations and
Unit- 7
Social Action Groups.
Regionalization of Indian Politics: Reorganization of Indian States, States as Political and
Unit- 8
Economic Units and Sub-State Regions
Unit- 9 Regional Disparities: Regional issues and demand for New States,
Unit- 10 Gender and Politics in India: Issues of Equality and Representation.
Unit- 11 Ideology and Social basis of Political Parties: National Parties and State Parties.
Unit- 12 Electoral Politics: Participation and Contestation
Unit- 13 Election and Emerging Trends in India: Representation and Emerging Trends.
Unit- 14 Challenges: Political Processes in India, Challenges and Solutions

READINGS:

1. THE POLITICS OF INDIA SINCE INDEPENDENCE by P. R. BRASS, CAMBRIDGE UNIVERSITY PRESS AND
FOUNDATION BOOKS
2. STATE AND POLITICS IN INDIA by P. CHATTERJEE, OXFORD UNIVERSITY PRESS

77
 Course Code EHIS631 Course Title TWENTIETH CENTURY WORLD
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the important aspects of world history in the 20th century
CO2: Review the causes and outcomes of World War I and II in world history
CO3: Outline the socio-economic changes of the 20th century

Unit No. Contents

Unit- 1 Legacy of the Nineteenth Century I: Growth of capitalism and imperialism
Unit- 2 Legacy of the Nineteenth Century II: Liberalism and socialism, Nationalism
World Order up to 1919 I: Origins of first world war, Peace settlement and long-term
Unit- 3 consequences, Russian revolution, Economic and political aspects, Responses and reactions in
the west
World Order up to 1919 II: Russian revolution, Economic and political aspects, Responses and
Unit- 4
reactions in the west
Unit- 5 World between the two wars I: League of Nations, Working of League of Nations and Failure
Unit- 6 World between the two wars II: Great Depression and New Economic Deal
Unit- 7 World between the two wars III: Ideologies of Nazism and Fascism
Unit- 8 Second World war and the new political order I: Origin, nature, results of war
Unit- 9 Second World war and the new political order II: Nationalist Movements and decolonization
Unit- 10 Second World war and the new political order III: Communist revolution in China
Unit- 11 Cold war and its effects I : Ideological and political basis of cold war, Non Alignment Movement
Cold war and its effects II: UNO concept of world peace, regional tensions, Apartheid
Unit- 12
Movement
Disintegration of Socialist Block and the end of cold war I: Genesis and process of
Unit- 13
disintegration, Changes in political order- from bipolar to unipolar
Disintegration of Socialist Block and the end of cold war II: Socialism in decline,
Unit- 14
Globalization

READINGS:

1. HISTORY OF THE WORLD by ARJUN DEV, ORIENT BLACKSWAN PVT. LTD

2. HISTORY OF MODERN WORLD by B V RAO, STERLING PUBLISHING
3. ISSUES IN TWENTIETH CENTURY WORLD HISTORYM by SNEH MAHAJAN, MACMILLAN

78
 Course Code EHRM611 Course Title C0MPENSATION MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand components of executive and non-executive compensation
CO2: Apply tools and techniques of job evaluation for assessing and monetizing relative value of jobs
CO3: Analyze job evaluation tools and various compensation packages
CO4: Evaluate various approaches of compensation design and practices in dynamic global environment
CO5: Design a compensation policy on principles of equity, fairness and efficiency

Unit No. Contents

Unit- 1 Conceptual dimension of wage: compensation and forms of pay, wages
Unit- 2 Job evaluation: methods and techniques, bases of pay
Unit- 3 Labor market: intra-inter industry differences in wages and compensation
Unit- 4 Designing a compensation system: fixed and variable components and structuring
Unit- 5 Performance and Compensation: perspectives of equity, efficiency and competitiveness
Employee benefits: components of benefits plan, administering the benefit plan, rational wage
Unit- 6
policy
Trade Union and Collective Bargaining: role of trade unions, negotiation and collective
Unit- 7
bargaining
Unit- 8 Financial and Non-financial components: perks, benefits and services for managerial staff
Employee recognition and motivation: various employee recognition programs, motivating
Unit- 9
performance
Reward strategy and psychological contract: employee welfare and working conditions,
Unit- 10
statutory and voluntary measures
Statutory provisions related to compensation: national wage policy, wage boards, public
Unit- 11 sector pay, designing executive pay, designing employee benefits in SMEs and MNCs, wage
legislation
Unit- 12 Executive compensation: compensation and benefits administration program for executives
Performance Management and Reward System : traditional and contingent pay plans,
Unit- 13 reasons for introducing contingent pay plans, managing team performance, challenges of team
performance management, evaluating efficacy of performance management system
Recent trends in rewards: employee stock options, investment advisory, tax planning,
Unit- 14
insurance, wellness

READINGS:

1. COMPENSATION by MILKOVICH T GEORGE, NEWMAN M JARRY, RATNAM CS VENKATA, MC GRAW HILL

79
 SECURITY ANALYSIS AND PORTFOLIO
Course Code EFIN576 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Assess the characteristics of different Investment alternatives and how to trade in the stock market.
CO2: Apply different valuation models to find the intrinsic value of the shares.
CO3: Use the fundamental and technical analysis to predict the stock price movement.
CO4: Construct, revise and evaluate portfolios of different securities.

Unit No. Contents

Introduction to Security Analysis: securities market structure, major Indian stock exchanges,
Unit- 1 stock exchange players, investment objectives, investment process, investment alternatives,
investment alternatives evaluation, and common error in investment process
Risk and Return: concept of return, measurement of return, concept of risk, types of risk,
Unit- 2
measurement of risk
Equity valuation: balance sheet valuation, dividend discount model, free cash flow model,
Unit- 3
earning multiplier approach
Fixed Income and Other Investment Alternatives: pricing, yields and risks of investments in
Unit- 4 fixed income securities, real estate, commodities, other alternative investments, strategies for
investments in various investment alternatives
Efficient Market Hypothesis: forms of EMH, test for EMH, depository system, depository
Unit- 5
process and participants, calculation of sensex and nifty, listing of securities
Fundamental Analysis: industry analysis, economic analysis, company analysis, introduction to
Unit- 6
fundamental analysis, financial health
Technical Analysis: technical indicators, Dow Theory, fundamental v/s technical analysis, Elliot
Unit- 7
wave theory, chart patterns
Portfolio Construction and Management: portfolio risk, portfolio return, diversification,
Unit- 8
Markowitz model
Portfolio Risk and Return Management: portfolio risk and return with different correlations,
Unit- 9
efficient frontier, optimal portfolio
Asset Pricing: standard capital asset pricing model, capital asset pricing model, arbitrage pricing
Unit- 10
theory
Derivative and Regulatory Aspect: meaning and reasons of derivative trading, types of
Unit- 11
derivatives, forward, futures and options, regulation of derivative market
Evaluation of Portfolio Performance: Sharpe’s performance index, Treynor’s performance
Unit- 12
index, Jensen performance index
Portfolio Revision: active and passive management, rupee cost averaging, constant rupee plan,
Unit- 13
constant ratio plan, variable ratio plan
Contemporary Issues in Investment: fintech scope and challenges, algo trading issues and
Unit- 14
development, robo advisors, high frequency trade

80
READINGS:

1. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by K SASIDHARAN & ALEX K MATHEWS,

MCGRAW HILL EDUCATION
2. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by PUNITHAVATHY PANDIAN, VIKAS
PUBLISHING HOUSE

81
 Course Code EOPR639 Course Title OPERATIONS MANAGEMENT AND RESEARCH
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze how to optimally utilize the resources.
CO2: Apply the concepts in solving real life problems.
CO3: Adapt different opinions and make correct judgment.
CO4: Apply mathematical models to a given problem.
CO5: Analyze the various decision-making environments and the tools applicable to them

Unit No. Contents

Introduction to Operations Management and Research: introduction and scope of operation
management, emerging issues in operations management, history of operations research,
Unit- 1
definitions and features of operations research approach, models and modelling in operations
research, applications of operations research
Forecasting: introduction, features and elements of forecasting, forecast based on judgment and
Unit- 2 opinion, forecast based on time-series data, associative forecasting techniques, concept of
forecasting errors
Design and layout: production of goods versus delivery of services, product-process matrix,
Unit- 3 design process, product design, service design, process types, product and service profiling,
automation, facility layout, line balancing
Location planning and analysis: need and nature of location decisions, factors that affect
Unit- 4
location decisions, evaluating location alternatives
Management of quality: defining quality-dimensions of quality, determinants of quality, the
Unit- 5 cost of quality, quality tools, total quality management, inspection, control charts for variables
(mean and range chart), control charts for attributes (p-chart, c-chart), run test
Unit- 6 Planning: Aggregate Production Planning; Master Production Schedule and MRP, MRP-II, ERP
Inventory management: nature and importance of inventories, inventory counting systems and
Unit- 7
inventory costs, economic production quantity, quantity discounts, EOQ model
Supply chain management: need, elements, and benefit of effective SCM, logistics and reverse
Unit- 8 logistics, requirements, and steps for creating an effective supply chain, lean vs. agile supply
chains
Unit- 9 JIT and lean operations: goals and building blocks of lean systems
Linear Programming: general mathematical model of linear programming, linear programming
Unit- 10
formulation, graphical solution, simplex method, Big M method, special cases
Assignment and transportation problem: Hungarian Assignment Model (HAM), special cases
Unit- 11 in assignment problem, Initial Basic Feasible Solution (IBFS) i.e. NWCM, LCM and VAM Method,
optimization using stepping stone and MODI, special cases including concept of degeneracy
Project Management and Queuing Theory: difference between PERT and CPM, PERT problem
Unit- 12 with three-time estimates and concept of probability, basic concepts and parameters of a
queuing model, m/m/1 model characteristics
Game Theory: basics, saddle point, mixed strategies including odds, dominance, sub games and
Unit- 13
graphical method

82
 Decision Theory: basics including decision making environments, decision making under risk,
Unit- 14 expected value of perfect information, decision making under uncertainty, concept of decision
trees, decision tree analysis

READINGS:

1. OPERATIONS MANAGEMENT by WILLIAM J STEVENSON, MCGRAW HILL EDUCATION

2. OPERATIONS MANAGEMENT by NORMAN GAITHER, GREGORY FRAZIER, CENGAGE LEARNING

83
 INTERNATIONAL CAPITAL MARKET AND
Course Code EECO510 Course Title
FINANCE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe the basic concepts and working of financial markets
CO2: Associate the theories pertaining to financial markets and their link with monetary policy.
CO3: Analyze the derivatives market
CO4: Classify the international money market
CO5: Evaluate the foreign exchange market and the forward’s market
CO6: Collaborate the facts of the recent financial crisis and evaluate the situation

Unit No. Contents

International Financial Environment: foreign exchange and political risks, market
Unit- 1
imperfections, expanded opportunity set
Globalization of the World Economy: emergence of globalised financial markets, advent of
Unit- 2 Euro, Europe’s Sovereign Debt Crisis of 2010, trade liberalization and economic integration,
global financial crisis of 2008-2009
International Financial Markets: history of foreign exchange market, interpreting foreign
Unit- 3
exchange quotations
International Money Market: origin and development, money market interest rates among
Unit- 4
currencies, standardized global bank regulations
International Stock Markets: issuance of stock in foreign markets, issuance of foreign stock in
Unit- 5
India
The open economy: introduction to open economy, trade balance, balance of payment,
Unit- 6
international flow of capital and goods, Mudell Flaming model, open economy model
Exchange rate in open economy: saving and investment in a small open economy, exchange
Unit- 7 rates, nominal and real exchange rate, its determination, national income accounting, factors
affecting exchange rate.
Stock Market: portfolio selection-Markowitz approach, feasible and efficient set, new portfolio
Unit- 8
theory-capital asset pricing model,
Issues in Stock Market: arbitrage pricing theory, consumption capital asset pricing model,
Unit- 9
equity premium puzzle
Financial Derivatives Market: options and futures, pricing of Options-Black-Scholes Model and
Unit- 10
Binomial Option Pricing Model, pricing of futures
International Monetary System: paper currency standard, purchasing power parity & Bretton
Unit- 11
Woods Agreement, paper currency standard theories of purchasing power parity
Market for Foreign Exchange: international finance in practice, the spot market, cross exchange
Unit- 12
rate quotations, forward market, Asian financial crisis, global financial crisis
International Capital Structure and Cost of Capital: cost of capital, cross border listing of
Unit- 13 stocks, capital asset pricing under cross listings, the effect of foreign equity ownership
restrictions
International Monetary System : the gold standard, bretton woods system, international
Unit- 14
monetary fund and the rise of alternative world order, tariff and non-tariff barriers

84
READINGS:

1. INTERNATIONAL FINANCIAL MANAGEMENT by CHEOL S EUN AND BRUCE G RESNICK, [Link]

2. INTERNATIONAL FINANCE MANAGEMENT by JEFF MADURA, CENGAGE LEARNING
3. MULTINATIONAL FINANCIAL MANAGEMENT by ALAN C. SHAPIRO, WILEY

85
 Course Code ECAP737 Course Title MACHINE LEARNING
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Apply python libraries for data analysis and machine learning model development
CO2: Evaluate important features from a given dataset
CO3: Apply machine learning models for real world problems
CO4: Evaluate the performances of different machine learning models

Unit No. Contents

Introduction to Machine Learning: History of Machine Learning, Basic definitions, Supervised
Unit- 1 Learning, Unsupervised Learning, Reinforcement Learning, Issues in machine learning, Different
Applications of Machine learning.
Unit- 2 Python Basics: Introduction to Python, Jupiter Notebook, and Python packages for data Science.
Data Pre-processing: Introduction to Data Analysis, Importing and Exporting Data in python,
Unit- 3
Data wrangling, Exploratory Data Analysis.
Unit- 4 Pre-processing: Pre-processing Implementation in python
Regression: Simple Linear Regression, Multiple Linear Regression, Non-Linear Regression, A
Unit- 5
mathematical formulation of Regression models, Model Evaluation in Regression Models.
Regression Implementation: Implementation and performance analysis of Linear Regression,
Unit- 6
Multi Regression, Non-Linear Regression
Classification: Classification Problems, Decision Boundaries, K-Nearest Neighbours, Decision
Unit- 7
Trees, Building Decision Tree, Training and Visualizing a Decision Tree.
Classification Algorithms: Logistic Regression, Support Vector Machine, Margin, Kernel
Unit- 8
function and Kernel SVM.
Classification Implementation: Implementation and performance analysis of KNN, SVM and
Unit- 9
Logistic Regression
Clustering: Introduction, K-Means Algorithm, A mathematical formulation of the K-Means
Unit- 10
algorithm, Hierarchal Clustering.
Unit- 11 Ensemble methods: Bagging, random forests, boosting.
Clustering Implementation: Implementation and performance analysis of k-Means and
Unit- 12 Hierarchal Clustering, Implement and compare any two ensemble-based machine learning
approaches on different datasets.
Neural network: Biological Structure of a Neuron, Perceptron, multilayer networks and back
Unit- 13 propagation, introduction to deep neural Networks, Evaluation Metrics of machine learning
models.
Neural network Implementation: Design of an Artificial Neural Network for given dataset,
Unit- 14 Implement and compare the performances of any three-machine learning based classification
models on different datasets

86
LABORATORY WORK:

Implementation of machine learning concepts (Data Analysis, Importing and Exporting Data in python, Data
wrangling, Exploratory Data Analysis, Simple Linear Regression, Multiple Linear Regression, Non-Linear
Regression, K-Nearest Neighbours, Decision Trees, Logistic Regression, Support Vector Machine, Margin,
Kernel function and Kernel SVM, K-Means Algorithm, Bagging, random forests, boosting,)

READINGS:

1. Applied Machine Learning by Madan Gopal (2018), McGraw Hill Education, India
2. Machine Learning by Tom Mitchell (2017), McGraw Hill Education, India
3. Principles of Soft Computing by S. N. Sivanandam and S. N. Deepa (2018), Wiley, India

87
 Course Code EMKT517 Course Title CUSTOMER RELATIONSHIP MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Develop an insight and new learning in the area of customer relationship management.
CO2: Identify and respond to customers’ needs, expectations and issues to build productive and rewarding
relationships with customers.
CO3: Discuss the conceptual foundations of relationship marketing and its implications for further
knowledge development in the field of business.
CO4: Develop a conceptual understanding and the knowledge pertaining to practical application for building
and managing partnering relationships with customers and suppliers.
CO5: Analyze how CRM is being used in consumer and business markets-implementation, management,
benefits, problems and solutions.

Unit No. Content

Introduction to CRM: definition, CRM as a business strategy, elements of CRM, processes and
Unit-1
systems, entrance, applications and success of CRM.
Conceptual Foundations: evolution and benefits of CRM; building customer relationship and
Unit-2
zero customer defection.
Strategy and Organization of CRM: customer-supplier relationships, CRM as an integral
Unit-3
business strategy and the relationship-oriented organization.
CRM Marketing Aspects: customer knowledge, communication and multichannel, the
Unit-4
individualized customer proposition and the relationship policy.
Analytical CRM: relationship data management, data analyses and data mining, segmentation
Unit-5
and selections, retention and cross-sell analyses.
Operational CRM: call center management, use of internet, website and applications of direct
Unit-6
mail.
CRM Systems and their Implementation: CRM systems, implementation of CRM systems, and
Unit-7
the future aspects.
E CRM: application of e-CRM technologies-emails, websites, chat rooms, forums and other
Unit-8
channels.
CRM Process: introduction and objectives of a CRM process, an insight into CRM and ECRTA and
Unit-9
online CRM.
Developing CRM Strategy: role of CRM in business strategy and understanding service quality
Unit-10
with regard to CRM.
Unit-11 CRM Links in E-Business: E-Commerce and customer relationships on the internet.
Economics of Customer Relationship Management: market share Vs customer share
Unit-12
orientation, customer life time value and customer profitability.
Unit-13 CRM Implementation: choosing the right CRM solution and framework for implementing CRM.
CRM Application in B2B and B2C Market: importance of CRM in B2B and B2C market, benefits
Unit-14
of B2C and B2B CRM, B2B and B2C application in banking and hospitality sectors.

88
READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMERRELATIONSHIP MANAGEMENT by JILL
DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT by JUDITH W. KINCAID. Pearson
Education India.

89