Scribd
Upload
38 views10 pages

Mark302 2023 Assignment - Submission Template (12995)

This document is a group assignment for a marketing communications course. It includes sections for an executive summary, situation analysis, target audience, communication objectives, marketing strategy, marketing mix, budget, and references. Students are asked to submit a marketing communications plan for 5,000 words with original creative executions. They must sign a declaration confirming their work is original and not plagiarized. The assignment will be graded based on criteria for each section and marks are allocated for each element.

Uploaded by

Cindy Ngwenya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
38 views10 pages

Mark302 2023 Assignment - Submission Template (12995)

This document is a group assignment for a marketing communications course. It includes sections for an executive summary, situation analysis, target audience, communication objectives, marketing strategy, marketing mix, budget, and references. Students are asked to submit a marketing communications plan for 5,000 words with original creative executions. They must sign a declaration confirming their work is original and not plagiarized. The assignment will be graded based on criteria for each section and marks are allocated for each element.

Uploaded by

Cindy Ngwenya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MARKETING COMMUNICATIONS [MARK302]

GROUP ASSIGNMENT IMC plan GROUP NUMBER:


DECLARATION
 We are familiar with the University’s policy on plagiarism.
 We have checked this work to ensure that it contains no instances of plagiarism.
 Where the work of others has been relied upon, it has been duly acknowledged and clearly referenced.
 We have submitted the identical project to Turnitin.
SURNAME FIRST NAME STU. NUMBER CONTRIBUTION SIGNATURE
(sections, not %) (can be typed)

ASPECT MAXIMUM MARK COMMENTS


MARK AWARDED (also see comments in project)
Executive summary & Intro. 05
Situation analysis 10
Target audience 10
Communication objectives 05
Marcom strategy 45
Marcom mix 10
Budget/imp/eval/control 05
Sources 05
Style & presentation 05

TOTAL [100]

WP REPORT ATTACHED YES NO


TURNTIN RECEIPT ATTACHED YES NO

LESS: PENALTIES1 (IF ANY) NOTES: 1. For (a) late submission: 5 marks per day, including
weekends; (b) failure to submit all required components; (c) non-
FINAL MARK AFTER PENALTIES compliance with group composition requirements (without prior
approval): 5 marks per person below/above specified group size; (d)
INDIVIDUAL ADJUSTMENTS2 (IF ANY) non-compliance with other assignment requirements. 2. Individual
group members’ marks may be adjusted based on individual
contributions.
Use the mark allocations as a guide to how much focus/length to allocate to each section of the plan, making sure to stay within 5000 words.
Use the assessment guidelines/criteria (table on last page of assignment handout) as a guide to what to include in each section.

EXECUTIVE SUMMARY & INTRODUCTION

1
SITUATION ANALYSIS

2
TARGET AUDIENCE

3
COMMUNICATION OBJECTIVES

4
MARKETING COMMUNICATION STRATEGY

Message/creative strategy

Include at least 3 examples of campaign executions, in addition to your strategy. These may
include, but are not limited to:

 TV/online ads (either a video or a storyboard is acceptable)


 radio ads (either a recording or a script is acceptable)
 print ads
 out-of-home ads (e.g. billboards, posters)
 mock social media pages/websites
 direct mail/e-mails
 press releases/event sponsorship/expos/activations

All executions must be your group’s original work.

Media strategy

5
MARKETING COMMUNICATION MIX

6
BUDGET/IMPLEMENTATION/EVALUATION/CONTROL

WORD COUNT (MAXIMUM 5 000): ______

7
REFERENCE LIST

8
APPENDICES

These may include:

 Supporting material (e.g. a competitor campaign that was referred to in the situation analysis;
statistics that you used as the basis of your target audience selection; a schedule of media costs
that you used when drawing up your budget)
 Your campaign executions (if not included in the body of the plan)
 Turnitin receipt/SI summary
 Writing Place report (if applicable)

You might also like