1.

0 INTRODUCTION
1.1 Company Overview

Name of the company : TRIPLE A SDN BHD

Nature of business : Rice supplier

Industry profile : Nutrition marketing

Location of business : No 10, Jalan P/20, Taman Industri Selaman, 46500, Bangi,

Selangor

Date of commencement : 20 Jun 2020

Factors in selecting the proposed venture

1. To open the employment opportunities to the community.

2. To add more rice supplier to create healthy competitiveness.

Future prospects of the business

1. To produce high quality of rice product.

2. To become a famous rice supplier capable of competing internationally.

1.2 Business Purpose

1. To view and evaluate the proposed business venture in an objective, critical, and
practical manner.
2. To analyse and evaluate the viability of proposed venture.
3. To provide guidance in managing the business.
4. To allocate business resources effectively.
5. To obtain loan from Majlis Amanah Rakyat ( MARA ).
1.3 Company Background

Name of the business : Rice Supplier

Business address : No 10, Jalan P/20, Taman Industri Selaman, 46500,

Bandar Baru Bangi, Selangor.

Correspondence address : No 10, Jalan P/20, Taman Industri Selaman, 46500,

Bandar Baru Bangi, Selangor.

Telephone number : 04- 7586630

Type of business : Nutrition marketing (rice supplier)

Main activity : to supply rice to all domestic and overseas branches.

Date of commencement : 20 Jun 2020

Date of registration : 15 Mei 2020

Registration number :

Initial capital :

Member of shareholder :

Name Address
Khairul Fazlien bin Khalid Lot 4419, Jalan Pantai, Kampung Pengkalan
Atap, 22300, Besut, Terengganu
Muhamad Amirul Nizam bin Md Radzi No 2978, Jalan Kayu Kelat 4, Kampung Kayu
Kelat, 22300, Besut, Terengganu
Muhammad Aminuddin bin Azhari 673 – C, Simpang 3 Nail, 22300, Besut,
Terengganu

Bank Name : CIMB Bank

Type of Account : Personal Account

1.4 Company Logo

1.5 Mission

“To be a global rice supplier company. “

1.6 Vision

1. To make sure the costumer is satisfied.

2. To make sure our product are deliver on time.

1.7 MEMBER BACKGROUND

Name : KHAIRUL FAZLIEN BIN KHALID

Identity card number : 980310-11-5409

Date of birth : 10/03/1998

Age : 22

Gender : MALE

Permanent address : LOT 4419, JALAN PANTAI, KAMPUNG

PENGKALAN ATAP,22300, BESUT,TERENGGANU

Telephone Number : 016-6932167

Marital Status : SINGLE

Academic Qualification : BACHELOR

Courses attended : MECHANICAL ENGINEERING TECHNOLOGY

Skills :

Experience :

Present Occupation : NONE

Previous business experience :

Name : MUHAMAD AMIRUL NIZAM BIN MD RADZI

Identity card number : 980918-11-5191

Date of birth : 18/ 09 / 1998

Age : 22

Gender : MALE

Permanent address : NO. 2978, JALAN KAYU KELAT 4, KAMPUNG

KAYU KELAT, 22300, BESUT, TERENGGANU

Telephone Number : 011-28302044

Marital Status : SINGLE

Academic Qualification : BACHELOR

Courses attended : MECHANICAL ENGINEERING TECHNOLOGY

Skills :

Experience :

Present Occupation : NONE

Previous business experience :

Name : MUHAMMAD AMINUDDIN BIN AZHARI

Identity card number : 980826-11-5485

Date of birth : 26 / 08 / 1998

Age : 22

Gender : Male

Permanent address : 673 – C SIMPANG 3 NAIL, 22300 KUALA BESUT,

TERENGGANU.

Telephone Number : 011-16971516

Marital Status : SINGLE

Academic Qualification : BACHELOR

Courses attended : MECHANICAL ENGINEERING TECHNOLOGY

Skills :

Experience :

Present Occupation : NONE

Previous business experience :

2.0 ORGANIZATION PLAN
2.1 INTRODUCTION TO ORGANIZATION

Company Logo

Mission

“To be a global rice supplier company. “

Vision

1. To make sure the costumer is satisfied.

2. To make sure our product are deliver on time.

2.2 ORGANIZATION ADDRESS

 No 10, Jalan P/20, Taman Industri Selaman, 46500, Bandar Baru Bangi,
Selangor.
2.3 LOCATION PLAN
2.4 PYHSICAL LOCATION AND BASIC AMENITIES

 PHYSICAL LOCATION

 BASIC AMENITIES

Price of premise: RM10 000 per month.

Distance from the source of raw materials: Too far

Availability of manpower: Easy because our company are at town.

Transportation facilities: Road, Highway, Bus, Car, and Lorry.

Distance from customers: Near

Basic amenities: Bank, Petrol Pump, Mosque, Restaurant, Water and Electric
2.5 MANPOWER ORGANIZATION

POSITION NUMBER OF EMPLOYEES

Manager 1
Assistant manager 1
Accountant 1
Marketing officer 1
Operation supervisor 1
Ground workers 6
2.6 ORGANIZATION CHART

Manager
Khairul Fazlien

Assistance Manager
Aminuddin Azhari

Operation Supervisor Accountant Marketing Officer

Aliff Adnan Nik Nur Aina Amirul Nizam

Assistance Driver Driver Worker

- Hafiz Helmi - Iskandar Zulfaqar - Ezlan Nawai
- Iman Syahmi - Nashrul Hisyam - Fakhrurazi Subri
2.7 JOB SPECIFICATION

POSITION RESPONSIBILITY
Manager 1. Manage the payment and date with producer, retainers
and costumers.
2. Handling the company meeting.
Assistance Manager 1. Managing company and manager schedule.
2. Supervise all department and incharge when manager
not in company.
Operation Supervisor 1. Doing the check stock when the rice are arrive.
2. Manage the flow of operation and production in
company.
3. Improve workers performance and make best
operational strategies.
Accountant 1. Managing the company’s financial
2. Provides financial information to manager by
calculating and analyzing accounting data.
3. Prepares asset, liability and capital account.

Marketing Officer 1. Promoting the product to the costumer.

2. Plan, prepare and manage the publication and
distribution of publicity materials.
3. Using various platform such as Whatapps, Facebook
and Instagram.

Driver 1. Sent the rice to costumers and retailers.

2. Record the lorry travel from time to time.
3. Lifting rice from warehouse to the lorry and from lorry
to the costumer.
Assistance driver 1. Help to lifting the rice from warehouse to lorry and from
lorry to the costumers.
 2. Drive the lorry when the driver are sleepy.
Worker 1. Loads the rice into the lorry.
2. Clean the company and take order from supervisor.

2.8 REMUNERATION PLAN

POSITION QUANTITY SALARY EPF SOCSO TOTAL

Manager 1 RM 3,000.00 RM 390.00 RM 66.40 RM 3,456.40
Assistance 1 RM 2,750.00 RM 362.00 RM 61.90 RM 3,173.90
Manager
Operation 1 RM 2,500.00 RM 325.00 RM 55.10 RM 2,880.10
Supervisor
Accountant 1 RM 2,500.00 RM 325.00 RM 55.10 RM 2,880.10
Marketing 1 RM 2,500.00 RM 325.00 RM 55.10 RM 2,880.10
Officer
Driver 2 RM4,000.00 RM 520.00 RM 87.80 RM 4,607.80
Asst. driver 2 RM3,000.00 RM 390.00 RM 65.20 RM 3,455.20
Worker 2 RM 2,400.00 RM 212.00 RM 51.80 RM 2,663.80
TOTAL 11 RM 22,650.00 RM 2,874.00 RM 498.40 RM 25,997.40

2.9 LIST OF OFFICE EQUIPMENT AND SUPPLIES

N ITEMS QUANTITY PRICE TOTAL
 O
1. Stationary 5 Set RM15.00/Per RM75.00
Set
2. Computer 5 RM1,500.00 RM7,500.00
3. Office phone 1 RM 50.00 RM 50.00
4. Tables and Chairs 6 Set RM150.00/Per RM 900.00
Set
5. Office Cupboard 5 RM 160.00 RM 800.00
TOTAL 14 RM1,875.00 RM9,325.00

2.10 ORGANIZATION EXPENDITURE

QUANTITY COST
Fixed Asset
Computer 5 RM 7,500.00
Office phone 1 RM 50.00
Furniture 11 RM 1,700.00

Monthly Expenses
Salaries 11 RM 22,650.00
EPF & SOCSO 11 RM 3,372.40
Building 1 RM 10,000.00

Stationary 5 RM 75.00

Other Expenses
Insurance & Taxes RM 200.00
Business registration & license 1 RM 100.00

TOTAL RM 45,647.40
 3.0 MARKETING PLAN

3.1 DESCRIPTION OF PRODUCTS

We provide the services of supplying rice to locals as well as international. The rice we
supply is among the high quality rice in Asia. We supply rice in two categories,

1. 10 kg of rice
2. 50 kg of rice

What differentiates us with other rice supplier is

1. We supply rice with the best and high quality

2. The efficiency of our worker in delivering the rice to our customer and market.

3.2 TARGET MARKET

Who :

1. Government tenders ; hospitals, university and collage hostels, school canteens,

military center and jails.
2. Food process industry: restaurant, and food court.
3. Supermarket: Mydin, giant, Tesco and etc.

Location : West and south coast area on the peninsular Malaysia.

3.3 MARKET SIZE

Supermarket and Mini Market 30

Food process industry 50
Tender 20

3.4 MARKET SHARE

 Existing market before Adjusted market after your entry
Competitors your entry
Percentage of market Percentage of loss Percentage of
share market share
of market share
JATI 40% 5% 35%
FAIZA 30% 5% 25%
SUNFLOWER 30% 5% 25%
RICE CAH - - 15%
TOTAL 100% 15% 100%

3.5 MAIN COMPETITORS

COMPETITORS STRENGTH WEAKNESS

FAIZA The price very cheap and The quality of rice because
easy to get it. the rice that use is the low
cost and quality
JATI The efficiency of workers The expensive rice prices
in processing and and the import the rice
delivering the rice. from another country.
SUNFLOWER The high quality of rice. The expensive rice prices
and the import the rice
from another country.

3.6 SALE FORECAST

 Months Sale Unit RM
June 10 kg – 6000 bags RM 150 000.00
50 kg – 1600 bags RM 200 000.00
July 10 kg – 6750 bags RM 168 750.00
50 kg – 1600 bags RM 200 000.00
August 10 kg – 6750 bags RM 168 750.00
50 kg – 1600 bags RM 200 000.00
September 10 kg – 6750 bags RM 168 750.00
50 kg – 1600 bags RM 200 000.00
October 10 kg – 6750 bags RM 168 750.00
50 kg – 1600 bags RM 200 000.00
November 10 kg – 5500 bags RM 137 500.00
50 kg – 1400 bags RM 175 000.00
December 10 kg – 5500 bags RM 137 500.00
50 kg –1200 bags RM 150 000.00
January 10 kg – 6750 bags RM 175 000.00
50 kg – 1600 bags RM 200 000.00
February 10 kg – 6750 bags RM 168 750.00
50 kg – 1600 bags RM 200 000.00
March 10 kg – 6500 bags RM 162 500.00
50 kg – 1600 bags RM 200 000.00
April 10 kg – 7000 bags RM 168 750.00
50 kg – 1600 bags RM 200 000.00
May 10 kg – 5250 bags RM 131 250.00
50 kg – 1600 bags RM 200 000.00
TOTAL FIRST YEAR 10 kg – 72 750 bags RM 1 906 250.00
50 kg – 18 400 bags RM 2 325 000.00
91 150 bags RM 4 231 250.00
TOTAL SECOND YEAR 10% RM 4 654 375.00

3.7 A) MARKETING STRATEGIES

 PRODUCT STRATEGY DESCRIPTION

-Brand 1. Best 100 rice 5%

-Quality

-Design

-Packaging

-Protection

-Ease to Use 1. Easy to use

-Product Differentiation 1. We use the best quality of rice

-Attractive customers

-Product Safety 1. We store in a safe warehouse

2. Safe rice used with perfect quality

-Labelling 1. Legalized halal from JAKIM

-After sales service

B) PROMOTION STRATEGY
 PROMOTION STRATEGY DESCRIPTION

-Advertising Banner, Flyers, Walk In and Website

(www.rice_cah.com).

-Sales promotion Each purchase of 100 bags or above will be given

an umbrella and kitchen ware to costumers only.

-Public relation and publicity 1. Open house open every time the Aidilfitri
ceremony.
2. We held open house on the first day of
operation.

C) PRICING STRATEGY

PRICING STRATEGY DESCRIPTION

-Competition-based pricing We sell cheaper(RM 25) than our competitors( RM

26).

D) PLACEMENT/DISTRIBUTION STRATEGY

DISTRIBUTION STRATEGY DESCRIPTION

Producer Whole seller Retailer We take rice from producer and stored in
Costumer our warehouse. After that, we sell to
retailer or direct to the costumers.