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Digital Media Pacing Report

This document provides pacing and budget information for the Appliances Spring Savings Event campaign across multiple weeks in 2022. It shows the executed spending compared to the planned budget on a weekly basis, with the executed spending trailing the planned line on most weeks. A table also lists several other campaigns from PlanIt that were planned but never executed based on not being found in the performance dashboard.

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Callisto
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72 views1 page

Digital Media Pacing Report

This document provides pacing and budget information for the Appliances Spring Savings Event campaign across multiple weeks in 2022. It shows the executed spending compared to the planned budget on a weekly basis, with the executed spending trailing the planned line on most weeks. A table also lists several other campaigns from PlanIt that were planned but never executed based on not being found in the performance dashboard.

Uploaded by

Callisto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Time Stamp: Last Updated 1/11/2023 33256 AM (GMT +1)

**Null Values are due to Taxonomy Errors or Placement ID Mismatch or from PlanIt Export

Managing Team Community : Pod Channel Campaign Ethnicity


All All All All All

Funding Source Fiscal Year Fiscal Quarter Fiscal Month Fiscal Week Week Start
All 2022 All All All All

Programmatic Direct
Pacing To Date: (([Executed Spend [Performance]]/[Budget Net $ [PlanIt]]) / ([Days Live]/[Total Days in Flight]))
Pacing To Goal: (([Executed Spend [Performance]] + ([Average Daily Spend] * [Days Left In Flight])) / [Budget Net $ [PlanIt]])

Campaign
Appliances Spring Savings Event

Pacing Status for campaign selected in drop down


Line : Executed [Perfromance Dashboard]
Bar : Planned [PlanIt]

Campaign / Week Start


Appliances Spring Savings Event
$626.00K
$600K
$566.00K
$506.00K
$446.00K
$386.00K $400K
$326.00K
$266.00K
$206.00K $200K
$146.00K
$86.00K
$26.00K
$0K
4/11/2022

4/18/2022

4/25/2022

5/2/2022

5/9/2022

5/16/2022

5/23/2022

5/30/2022

6/6/2022

6/20/2022

11/14/2022

11/28/2022
# of Pacing vs Over/Under Pacing
# of campaigns by pacing status

Digital Pacing Status

Under Pacing Pacing on Track Over Pacing

50

40

30

20

10

Planned Campaigns Never Executed


These are campaigns that have $ in PlanIt but not found within the Performance Dashboard

PlanIt Start PlanIt End


Campaign Channel Buy Type Ethnicity Budget Net $ [PlanIt] Net $ + Fees [PlanIt] Planned Impressions [PlanIt]
Date Date

Flooring DVL Direct GM 1/31/2022 2/13/2022 $103,618.67 $106,733.34 3,118

OLA Direct GM 1/31/2022 2/13/2022 $87,500.00 $87,500.00 2,917

Incremental In Market Dec OLA Programmatic GM 12/5/2022 1/29/2023 $168,060.00 $200,000.00 12,713

Kidde New Product Launch OLA Direct GM 1/31/2022 2/27/2022 $67,689.53 $75,000.00 2,256

Ladders Innovation OLA Programmatic GM 1/31/2022 2/13/2022 $58,517.24 $67,880.00 9,656

Pro Xtra PLCC DAU Programmatic GM 1/31/2022 2/17/2022 $89,874.42 $93,658.61 16,989

OLA Programmatic GM 1/31/2022 2/17/2022 $457,256.30 $475,546.55 75,455

Winter Storage Event DAU Programmatic GM 1/31/2022 2/6/2022 $27,075.00 $35,625.00 5,118

OLA Programmatic GM 1/31/2022 2/20/2022


$159,282.23 $182,856.00 26,284

Executed Campaigns Never Planned


These are campaigns that have no budget in PlanIt, but there are $s in the Performance Dashboard

Executed Executed Executed Impressions


Campaign Channel Buy Type Ethnicity Executed Spend [Performance] Executed All In Cost [Performance]
Start Date End Date [Performance]

Brand Enterprise DVL Null GM 12/19/2022 12/25/2022 $2,473.81 $2,572.76 0

Capabilities DVL Null GM 1/31/2022 2/12/2022 $4.42 $4.59 0

OLA Null GM 7/29/2022 7/31/2022 $13,819.82 $13,819.82 178,216

Disaster Relief DVL Null GM 1/9/2023 1/11/2023 $31,115.49 $32,360.10 0

HM 1/9/2023 1/11/2023 $6,999.27 $7,279.24 0

DVS Null GM 1/9/2023 1/11/2023 $158,768.05 $165,118.77 0

Doorlocks In Market OLA Programmatic GM 12/2/2022 1/11/2023 $113,217.74 $119,333.48 15,414,019

ESPN Sponsorship DVL Direct GM 11/13/2022 1/9/2023 $0.00 $14,361.93 29,969,735

OLA Null HM 11/30/2022 1/11/2023 $0.00 $1,849.58 17,981,279

Campaigns Going Live


These are campaigns that are launching within the next 14, 15-30, 31-90 days

Campaign
Starting Campaign Channel Buy Type Ethnicity PlanIt Start - End Dates Budget Net $ [PlanIt] Net $ + Fees [PlanIt] Planned Impressions [PlanIt]
in

Next
Winter Storage DAU Direct GM 1/29/2023-1/29/2023 $81,520.00 $84,206.00 15,410
15-30 Da..

Live Campaigns Pacing on Track


These campaigns are pacing between 90%-120% and are in good shape. No further action needed.

Executed All In
PlanIt Start PlanIt End $ Pacing to Date $ Pacing To Goal $ Pacing To Goal Budget Net $ Net $ + Fees Executed Spend
Campaign Channel Buy Type Ethnicity Cost
Date Date % % % (All-In) [PlanIt] [PlanIt] [Performance]
[Performance]

Bath Consumer Remodeler OLA Programmatic GM 1/31/2022 1/29/2023 ▲ 95.06% ▲ 97.39% ▼ 89.12% $1,614,385.38 $1,925,551.74 $1,504,251.29 $1,641,806.93

Behr DIY Top Designer Color Authority OLA Programmatic GM 6/27/2022 1/29/2023 ▲ 97.69% ▲ 96.68% ▲ 91.70% $336,122.00 $400,000.00 $302,641.59 $341,607.29

Behr Pro Geo Targeted Delivery DAU Programmatic GM 9/5/2022 1/29/2023 ▼ 61.14% ▲ 94.34% ▲ 91.65% $93,302.33 $101,703.00 $75,668.58 $80,125.06

HM 9/5/2022 1/29/2023 ▼ 72.56% ▲ 111.97% ▲ 109.48% $74,162.61 $80,840.00 $71,384.45 $76,084.35

OLA Programmatic GM 9/5/2022 1/29/2023 ▼ 71.12% ▲ 109.75% ▲ 97.29% $9,663.62 $11,500.20 $9,116.88 $9,618.62

Build Your Landscape OLA Programmatic GM 3/16/2022 1/29/2023 ▲ 101.63% ▲ 101.04% ▲ 91.12% $549,569.00 $654,000.00 $528,844.56 $567,529.64

Category Affinity AON OLA Programmatic GM 10/31/2022 1/29/2023


▲ 98.58% ▲ 94.26% ▼ 83.45% $67,224.00 $80,000.00 $53,890.32 $56,775.20

Live Campaigns Overpacing


These campaigns are in danger of overspending. Further inquiry is recommended.
Executed All In
PlanIt Start PlanIt End $ Pacing to Date $ Pacing To Goal $ Pacing To Goal Budget Net $ Net $ + Fees Executed Spend
Campaign Channel Buy Type Ethnicity Cost
Date Date % % % (All-In) [PlanIt] [PlanIt] [Performance]
[Performance]

ESPN Sponsorship OLA Direct HM 10/10/2022 1/29/2023 ▲ 126.22% ▲ 122.35% ▲ 122.98% $631,389.00 $631,389.00 $675,965.44 $679,447.65 $6,035.41 95 16 112 12,496 32,842,813 293,239 ▲ 309,852.95% ▲ 300,367.66%

Flooring Pro Competitive Battle OLA Programmatic GM 3/24/2022 1/29/2023 ▼ 71.84% ▲ 155.22% ▲ 140.15% $816,148.32 $971,250.00 $1,145,430.98 $1,230,754.41 $7,585.64 295 16 151 85,602 209,941,755 1,390,343 ▲ 125,535.91% ▲ 271,239.26%

HD Home Room Decorator OLA Direct GM 5/13/2022 1/29/2023 ▲ 155.45% ▲ 154.24% ▲ 152.42% $1,503,318.57 $1,524,847.27 $2,185,307.73 $2,190,428.15 $8,340.87 245 16 262 44,744 73,251,838 279,587 ▲ 175,071.37% ▲ 173,709.44%

MLK Day Event Appliances DAU Direct GM 1/5/2023 1/25/2023 ▲ 235.10% ▲ 140.74% ▲ 136.38% $379,025.00 $396,199.43 $339,463.54 $343,861.05 $16,164.93 8 12 21 71,649 43,164,629 2,055,459 ▲ 158,141.24% ▲ 94,669.58%

Live Campaigns Underpacing


These campaigns are in danger of not achieving full spend or impressions. Further inquiry is recommended.
Executed All In
PlanIt Start PlanIt End $ Pacing to Date $ Pacing To Goal $ Pacing To Goal Budget Net $ Net $ + Fees Executed Spend
Campaign Channel Buy Type Ethnicity Cost
Date Date % % % (All-In) [PlanIt] [PlanIt] [Performance]
[Performance]

Bath Remodelers Vanity Faucet BOLD OLA Programmatic GM 12/26/2022 1/29/2023 ▲ 93.68% ▼ 70.20% ▼ 62.57% $84,030.00 $100,000.00 $40,485.33 $42,939.04

Capabilities OLA Direct GM 2/28/2022 1/29/2023 ▼ 60.50% ▼ 60.18% ▼ 60.18% $1,699,750.00 $1,699,750.00 $976,386.19 $976,386.19

Carpet Installation DAU Direct GM 4/14/2022 1/29/2023 ▼ 7.50% ▼ 79.57% ▼ 80.13% $309,399.00 $316,441.05 $171,877.83 $177,007.53

Programmatic GM 4/14/2022 1/29/2023 ▼ 3.08% ▼ 32.69% ▼ 31.93% $113,275.60 $122,082.00 $25,852.80 $27,216.94

OLA Programmatic GM 2/28/2022 1/29/2023 ▼ 69.96% ▼ 88.95% ▼ 80.87% $814,051.34 $968,727.07 $682,989.68 $738,930.10

CBS Sponsorship DVL Direct GM 8/29/2022 1/29/2023 ▼ 54.86% ▼ 53.87% ▼ 55.33% $127,494.00 $129,918.00 $62,217.85 $65,115.71

OLA Direct GM 8/29/2022 1/29/2023 ▼ 11.56% ▼ 11.35% ▼ 12.68% $564,005.00 $588,542.00 $58,008.70 $67,607.40

Disaster Relief DVL Direct HM 1/9/2023 1/29/2023 ▼ 48.74% ▼ 16.36% ▼ 14.80% $30,966.00 $35,588.00 $2,874.98 $2,988.56

GM 10/10/2022 1/29/2023
Programmatic ▼ 17.83% ▼ 55.70% ▼ 55.05% $2,507,859.05 $2,721,084.00 $1,011,609.20 $1,084,775.01

Campaigns Ending
These campaigns will end in the next 14, 15-30 & 31-90 days. Please check pacing status.

Executed All In Planned Executed


Campaign PlanIt Start - End Budget Net $ Net $ + Fees Executed Spend
Campaign Channel - Buy Type Ethnicity Pacing Status Cost Impressions Impressions
Ending In Dates [PlanIt] [PlanIt] [Performance]
[Performance] [PlanIt] [Performance]

Next 14 Credit MLK Appliances OLA-Programmatic GM 1/12/2023-1/18/2023 Under Pacing $160,277.14 $190,738.00 $0.00 $0.00 24,248 59
Days
Credit Prospecting Winter OLA-Programmatic GM 11/3/2022-1/25/2023 Pacing on Track $249,374.99 $296,769.00 $209,102.69 $223,039.78 37,727 55,010,891

HD Home Refresh & Renew OLA-Programmatic GM 12/26/2022-1/18/20.. Under Pacing $218,478.00 $243,203.01 $154,722.99 $164,440.74 33,053 34,306,722

MLK Day Event Appliances DAU-Direct GM 1/5/2023-1/25/2023 Over Pacing $379,025.00 $396,199.43 $339,463.54 $343,861.05 71,649 43,164,629

DAU-Programmatic GM 1/5/2023-1/25/2023 Under Pacing $263,975.00 $265,674.00 $33,429.93 $35,015.73 49,901 2,418,302

DVL-Direct GM 1/5/2023-1/25/2023 Under Pacing $202,168.00 $221,439.00 $81,697.79 $83,269.09 6,084 3,326,206

DVL-Programmatic GM 1/5/2023-1/25/2023 Under Pacing $357,117.00 $370,959.00 $102,751.01 $109,072.42 10,747 4,629,398

DVS-Programmatic GM 1/5/2023-1/25/2023 Under Pacing $374,609.00 $408,337.52 $124,028.99 $134,786.01 17,975 12,490,051

OLA-Programmatic GM 1/5/2023-1/25/2023 Under Pacing $126,045.00 $150,000.00 $41,765.88 $43,875.96 19,069 4,252,437

All Campaigns for the Current Fiscal Year


All campaigns regardless of pacing status

$ Pacing to Date $ Pacing To Goal $ Pacing To Goal Budget Net $ Net $ + Fees
Campaign Channel Buy Type Ethnicity PlanIt Start - End Dates Pacing Status
% % % (All-In) [PlanIt] [PlanIt]

3M DIY Moving OLA Programmatic GM 7/4/2022-9/11/2022 Campaign Ended ▲ 100.00% ▲ 106.66% $67,224.00 $80,000.00 $67,226.35

3M Pro Painter OLA Programmatic GM 5/23/2022-10/30/2022 Campaign Ended ▲ 100.00% ▲ 99.45% $67,224.00 $80,000.00 $67,224.26

Appliances Spring Savings Event DAU Direct GM 4/21/2022-5/1/2022 Campaign Ended ▼ 74.35% ▼ 74.30% $110,671.00 $114,120.00 $82,286.07

DVL Direct GM 4/21/2022-5/4/2022 Campaign Ended ▼ 81.47% ▼ 81.25% $61,463.00 $62,450.00 $50,076.02

Programmatic GM 4/21/2022-5/4/2022 Campaign Ended ▲ 99.08% ▲ 95.06% $436,317.00 $481,623.91 $432,323.00

DVS Programmatic GM 4/21/2022-5/11/2022 Campaign Ended ▲ 99.02% ▲ 95.54% $469,313.00 $513,365.11 $464,701.78

OLA Programmatic GM 4/21/2022-5/11/2022 Campaign Ended ▲ 99.32% ▼ 88.30% $105,460.00 $124,999.73 $104,740.07

Bath Consumer Remodeler DAU Direct GM 6/7/2022-10/30/2022 Campaign Ended ▲ 105.32% ▲ 107.21% $287,819.27 $289,874.99 $303,125.85

Programmatic GM 1/31/2022-6/6/2022 Campaign Ended ▲ 95.12% ▲ 91.60% $310,622.67 $337,237.31 $295,457.27

Campaigns Pacing by MK#


Campaigns pacing report by MK#.

Executed All In
Fiscal $ Pacing to Date $ Pacing To Goal Budget Net $ Net $ + Fees Executed Spend Average Daily
Campaign Channel - Buy Type Ethnicity MK# Pacing Status Cost
Quarter % (MK) % (MK) [PlanIt] [PlanIt] [Performance] Spend (MK)
[Performance]

Q1 Appliances Spring Savings Event DAU-Direct GM 47968.0229 Campaign Ended ▼ 53.51% $110,671.00 $114,120.00 $59,223.79 $61,116.24 $5,383.98

DAU-Programmatic GM 47968.0229 Campaign Ended $0.00 $0.00 $0.00 $0.00

DVL-Direct GM Null Unclassified $0.00 $0.00 $41,600.37 $42,155.68 $0.00

47968.0129 Campaign Ended ▲ 0.00% $48,292.00 $49,075.00 $0.00 $0.00 $0.00

DVL-Programmatic GM Null Unclassified $0.00 $0.00 $336,277.92 $356,127.06 $0.00

47968.0129 Campaign Ended ▲ 0.00% $340,507.00 $377,455.64 $0.00 $0.00 $0.00

DVS-Programmatic GM 47968.0129 Campaign Ended ▲ 98.49% $307,176.00 $336,635.61 $302,523.97 $319,719.63 $27,502.18

OLA-Programmatic GM 47968.0729 Campaign Ended ▼ 85.96% $78,406.00 $93,302.91 $67,401.33 $71,129.05 $6,127.39

Tech Fees Variance


Dollars below represent projected Tech Fees. Final Tech Fees to be provided by Finance Ops.

Executed Tech Executed


Planned Tech Tech Fees $ Pacing to Date $ Pacing To Goal $ Pacing To Goal
Campaign Channel Buy Type Ethnicity PlanIt Start - End Dates Fees Impressions
Fees [PlanIt] Variance % % % (All-In)
[Performance] [Performance]

3M DIY Moving OLA Programmatic GM 7/4/2022-9/11/2022 $10,088.00 $18,099.63 $-8,011.63 ▲ 100.00% ▲ 106.66% 42,348,245

3M Pro Painter OLA Programmatic GM 5/23/2022-10/30/2022 $10,088.00 $12,339.68 $-2,251.68 ▲ 100.00% ▲ 99.45% 25,427,592

Appliances Spring Savings Event DAU Direct GM 4/21/2022-5/1/2022 $3,449.00 $2,501.98 $947.02 ▼ 74.35% ▼ 74.30% 26,400,298

DVL Direct GM 4/21/2022-5/4/2022 $987.00 $662.62 $324.38 ▼ 81.47% ▼ 81.25% 1,939,795

Programmatic GM 4/21/2022-5/4/2022 $25,085.00 $25,491.60 $-406.60 ▲ 99.08% ▲ 95.06% 17,515,340

DVS Programmatic GM 4/21/2022-5/11/2022 $25,213.00 $25,764.85 $-551.85 ▲ 99.02% ▲ 95.54% 22,645,382

OLA Programmatic GM 4/21/2022-5/11/2022 $15,338.30 $5,628.50 $9,709.80 ▲ 99.32% ▼ 88.30% 11,907,595

Bath Consumer Remodeler DAU Direct GM 6/7/2022-10/30/2022 $2,055.72 $7,638.64 $-5,582.92 ▲ 105.32% ▲ 107.21% 27,934,153

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