Corporate

Visual Identity
Guidelines
January 2023
 Table of Contents Introduction
System Introduction
Overview
3
5
Layouts & Templates
Overview
Full Bleed
50
53
Macro Circles 55
Assets & Principles Full Circles 57
Overview 7 Content-Driven 60
Logo 8 Circle Grid 61
Typography 15 Layout Do Nots 63
Color Palette 18
Photography 22 Resources & Contacts
Cropping Logos 29
Infographics & Icons 31
Pattern 32

System Flexibility To view and download the latest

Overview 34 Visual Identity Guidelines, Assets,
and Templates, visit here.
Corporate 35
Citizenship 37 To view and download the
Recruiting 42 latest consumer and employee
Environments 44 photography, visit here.
Animated Assets 46
The information contained in this document is
Pattern Mosaics 47 confidential and is intended for internal use only.
Tagging 48 This information is not the be shared with others
unless authorization is granted. Copyright P&G.

2 P&G Corporate VIS ID Guidelines

 Introduction

Heritage Connection
Our visual identity has always been and will continue to
be connected to the phases of the moon. It is a symbol
of our unique ability to touch the lives of consumers
throughout the phases of their day, their life, and
across generations.

In our evolved VIS ID, the phases of the moon meet

1837 1851 1853 1859 1875
the vibrant optimism of the sun.

Adding yellow to our visual identity is a strategic

choice. A continuum from our historical lunar inspired
blues to the bright energy that the sunrise of every
new day brings.

1882 1930 1991 2013 2018

2003-2012

3 P&G Corporate VIS ID Guidelines

 Power of Connection

Our VIS ID system is built on the symbiotic

relationship between the P&G brand and
the brands we bring to the world every day.
The system was inspired by the following
overarching principles:

Connected Powerful
P&G and our iconic brands Graphics are simple and bold
are connected. Each is stronger to highlight and emphasize.
together.
Simple
Circular Simple, singular design
The system is built on a circle — choices and assets.
a powerful, universal symbol of
balance, protection, continuity Flexible
and momentum. Flexibility in the system to
modulate across audiences
Optimistic and touchpoints.
Yellow energizes the solid, trusted
and familiar P&G blue.

To view and download To view and download

the latest Visual Identity the latest consumer and
Guidelines, Assets, and employee photography,
Templates, visit here. visit here.

4
 Improving
every day lives.
Wexerum fugitas seculla et aut omnihil incil et
as ent iminim natur? Elit ea venis con expliquid
ut ent, non cus nonecullam seque in error
autesti nullorrundus pror mincid molut ut alit
porerum aut ea deribusant et omnis delitatiore
venihil entota nobisin ulparcia postrum qui om-
nihic iminus, quaspienim fugit fugiae nonsed
quas custruptam, ut aruptaquae.

Faciis dipicabor mint quat exeribusdant ommo-

luptur rem quo cum solorempos doloritatem
qui beribus aut ut vellor alibus quis soluptas
nonsed qui restrum quatesti alique volut dolecti

Trailblazer. ium volupta

Role Model.
Champion.
This is Sarah Roberts.

From the early days in Albany, Georgia, your

advocacy and inclusion created a standard of
excellence for generations to come.

Thank you for your leadership and extraordinary

accomplishments at Procter & Gamble.

We salute you!

Improving everyday life.

 Our assets work together to create
a unified expression of our brand.

Assets &
Principles
Overview 7
Logo 8
Typography 15
Color Palette 18
Photography 22
Cropping Logos 29
Infographics & Icons 31
Pattern 32

6 P&G Corporate VIS ID Guidelines

 Assets & Principles

Asset Overview
LOGO TYPE COLOR

Montserrat

Aa123.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
PMS 293 PMS 299 WHITE PMS 108

abcdefghijklmnopqrstuvwxyz
1234567890

PHOTOGRAPHY PATTERNS

NOTE: Patterns below are scaled for reference only. Do not use directly.
Use released artwork for live patterns.

7 P&G Corporate VIS ID Guidelines

 Assets & Principles

Logo
The P&G logo is our primary logo. It should FULL COLOR LOGO AND CLEAR SPACE LIMITED COLOR
be used on all communication in full color
whenever possible. CMYK should be used for
all printed materials and RGB should be used for
digital applications.
.5x .5x 2 Color: 1 Color: 1 Color:
Cyan, Magenta PMS 293 Black
Limited Color
Two color and one color variations have
been created for print use only when process
LIMITED USE
printing is not an option.

Limited Use
The outline single color version of the logo
should only be used when print stations are
PMS 293 Black Reversed
not available or in very small applications.
Single color logos should be produced in
PMS 293, black or white. x x
LEGAL ENTITY WORDMARK
Legal Entity
The P&G legal entity is reserved exclusively
for use by Legal and Governance Relations
communications only.

Wordmark
Use of the Procter & Gamble wordmark is
limited to heritage or archival applications only.
.5x .5x
Clear Space
Only consider clear space when logo is being
used without other brands, taglines or lockups.

8 P&G Corporate VIS ID Guidelines

 Assets & Principles

Logo Sizing
VERTICAL HORIZONTAL
For corporate communication, the P&G
logo should always be a dominant priority
or communication. Use the following size
relationship for standard sized applications.
X
Logo : Size of Page
1 : 5 for vertical layouts
X
1 : 6 for horizontal layouts X
X

1 : 2.5 for extreme vertical layouts

1 : 2.5 for extreme horizontal layouts X X

Signoffs in corner with no copy 6X 6X

1 : 6 for vertical layouts

1 : 8 for horizontal layouts X

X X 2.5X

Signoffs with copy

X
1 : 12 for vertical and horizontal layouts 5X 5X

X
See page 11 and 12 for additional guidance
for logo lockups and signoffs. 2.5X

X
Logos in Circle Grid layouts should follow
size ratios for templates on page 57. See X

more detailed guidance for individual

templates on pages 49–58. X SIGNOFFS

X X
Lorem ipsum
2.5X dolor sit amet.
Pora dit, consecto in non ni sae
natiuntiore sum con pa vollorem der-
spernam quam quiam est, is dendios il
et abo. Ut pre essum quostrum.

BRAND LOGOS

X X
X

2.5X

8X

6X 12X

9 P&G Corporate VIS ID Guidelines

 Assets & Principles

Logo Usage
The P&G logo must appear in all LEAD CONNECT TAG
communications. In layout, it is used in
three primary ways depending on the
communication objectives.

Lead
When P&G is the priority, it can be used
as a headline or in support of a headline.
It can either be alone, or with brand logos
or copy.

Connect
Improving everyday life.
When P&G is part of a corporate or Pudias volora, te dunt as nobit mos sitius rersped iis nia minieni officil mo quia.

brand story, it can either connect two

circles in the grid, or become one of the

Business
circles in the grid.

over bias.
Tag
When P&G serves to credential or signoff, #WeSeeEqual
We aspire to build a better world for all of us—
it can go at the bottom or the end of a inside and outside of P&G—a world free from
gender bias, and a world with an equal voice
communication piece and be alone, or and equal representation for women and men.

locked-up with brand logos. #WeSeeEqual

We aspire to build a better world for all
of us—inside and outside of P&G—
a world free from gender bias, and a
world with an equal voice and equal
representation for women and men.

10 P&G Corporate VIS ID Guidelines

 Assets & Principles

Logo Lockups
Brand Logos CENTERED
Ideal for use as a header, the centered logo
lockup features the P&G logo with four or
six brand logos balanced on each side.

Centered
• The P&G logo is centered larger than Improving everyday life.
the brand logos.
Pudias volora cullatusam, te vernatque dunt as nobit
• Include no more than six and no less than mos sitius rersped minc iis mil ipsantem ut asitis dige
four brand logos, in addition to P&G. nia Accuptat emperunt minieni officil mo quia.

• Logos should be full color on a background

that provides good contrast.
• All lockups should follow the guidelines
provided for scale and spacing.
• When used without copy, the centered
lockup can be only be placed in the top
third of the composition.
• When used with copy, place the centered
lockup above copy headline and place
lockup either in the top or bottom third
of composition.
LOGO SIZING
• Only use with centered copy.

Contact the Brand Design or Communications

BRAND LOGOS BRAND LOGOS BRAND LOGOS BRAND LOGOS

Manager to ensure the correct brand logo is used.

X X

8X

6X

11 P&G Corporate VIS ID Guidelines

 Assets & Principles

Logo Lockups
Brand Logos LEFT-JUSTIFIED

Left-justified lockups are only used as signoffs

and should be placed at the end of copy.

Left-Justified
• The left-justified lockup always starts
with the P&G logo followed by brand logos.
• Include no more than six brand logos,
in addition to P&G.
• Logos should be full color on a background
that provides good contrast.
• Lockup should be placed in the corner of
a composition with no copy or a signoff
aligned with body copy. LEFT-JUSTIFIED AT 2X SCALE
• Do not use the P&G logo as a header or
connector if using as a signoff.

Left-Justified at 2X Scale
• When P&G is a priority over other brands
in the lockup, use the 2X Scale lockup.
• Review guidelines above for placement rules.

Contact the Brand Design or Communications

Manager to ensure the correct brand logo is used.

Brands Working
LOGO SIZING

Lorem ipsum
dolor sit amet.
Lorem ipsum
dolor sit amet.
Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper-
Together
nam quam quiam est, is dendios il et
Pora dit, consecto in non ni sae
natiuntiore sum con pa vollorem der-
abo. Ut pre essum quostrum.
spernam quam quiam est, is dendios il
et abo. Ut pre essum quostrum.
BRAND LOGOS
BRAND LOGOS

X
X

15X

12X

12 P&G Corporate VIS ID Guidelines

 Assets & Principles

Personality Expressions
Personality Expressions
Personality Expressions (PE) are creative,
cost-effective logo design solutions for P&G
organizations, events and programs. They
Children’s Safe
build P&G’s equity while creating a sense of
community and identity for a group or program.
Drinking Water
A PE icon lockup can be placed only to the left
of the P&G logo, contained in a color circle the
same scale as the P&G logo.

If you are creating a new PE icon, use the Consumer &

Market Knowledge
following principles:
• Use colors from the corporate palette,
avoiding the use of gradients. hindsight, insight, foresight
• Do not exceed the height of the logo or
overlap the icon and the logo.
• Insert your official P&G program or group
name next to the lockup. The tagline can
live under the group name in the same color
as the name or in black or white.
• Center typography with PE icon and P&G logo.
• For the PE name, use Montserrat Medium
with -20 tracking.
• Place taglines below the name in
Montserrat Regular.
• Center type with P&G logo and PE icon. PE COMPONENTS

+ + Gender Equality = Gender Equality Center Elements

13 P&G Corporate VIS ID Guidelines

 Assets & Principles

Logo Do Nots

Do not crop the logo. Do not rotate the P&G logo. Do not alter the color of the logo. Do not scale, skew, or distort Do not modify the logo.
the logo.

Do not overlap the logo with other Do not align the logo to the right of Do not place left-justified brand lockups Do not scale the brand logos too small. Do not place brand lockups in the middle
objects. brand lockups. at the top of a composition. of a composition or over a busy image.

Do not place the logo inside of a circle. Do not use brand logos in place Do not float the logo. Always align Do not scale logo smaller than Do not scale logo bigger than
of the logo. with content or place in a corner. principles on page 9. principles on page 9.

14 P&G Corporate VIS ID Guidelines

 Assets & Principles

Typeface

AaBb. 123
Montserrat is our corporate typeface. Montserrat
Its clean, round, open letterforms and
punctuation complement the circular
shapes in our visual identity system.

Montserrat is used for all print and digital

communications. The full family of fonts
provide variation and flexibility within
our system.

Use black, white or PMS 293 for all

headlines and subheads. Body copy
should always be in black or white only.

MONTSERRAT LIGHT
Default Font
Arial is our default font and should be ABCDEFGHIJKLMNOPQRSTUVWXYZ MONTSERRAT REGULAR
used only if Montserrat is unavailable or
unable to be downloaded and installed. abcdefghijklmnopqrstuvwxyz MONTSERRAT MEDIUM

Substitute Montserrat Light, Regular and 1234567890 MONTSERRAT SEMIBOLD

Medium with Arial Regular. Substitute MONTSERRAT BOLD
Montserrat Semibold, Bold and Black with
MICROSOFT APPLICATIONS MONTSERRAT BLACK
Arial Bold.

ACCEPTABLE TYPE COLORS

Aa. Aa. Aa.

* Within citizenship, type may be used
in pillar colors.

15 P&G Corporate VIS ID Guidelines

 Assets & Principles

Download Instructions
Montserrat is available on P&G Universal Type Client and STEP 1: OPEN LINK IN WEB BROWSER STEP 2: OPEN SELECTED FAMILY STEP 3: DOWNLOAD FONT

Monotype Enterprise. Click “ ” in upper Click black bar in bottom right. Click download icon ( ) in upper
right corner. right of download box.
After downloading and decompressing the .zip file from
the link, install the Montserrat font family. Below are
instructions specific to certain operating systems.

Mac OS
• Find Font Book by opening a Finder window, selecting
“Applications,” and scrolling down to “Font Book.”
• Double click to open “Font Book.”
• Select and drag the entire Montserrat folder to the
center panel in Font Book.
• Restart your design application before using the newly
downloaded font.

Windows 7 / Windows 8, Windows Vista

• Click Start > Control Panel > Appearance and
Personalization. STEP 4: UNZIP “[Link]” STEP 5: INSTALL FONT (SEE LEFT) STEP 6: RESTART APPLICATIONS BEFORE USE
• Choose Fonts. Locate your downloaded file and unzip. Install Montserrat font family folder. Restart application and locate Montserrat
• Drag and drop the Montserrat folder into Fonts folder. Double-click to unzip on MAC. For PCs, See left for guidance on installing in font panel for use.
• Restart your design application before using the newly right-click the folder, select “Extract All.” fonts for your operating system.
downloaded font.

Windows XP
• Locate and open the Fonts folder. This is generally
located at C:\Windows\Fonts.
• Drag and drop the Montserrat folder into the “Fonts” folder.
• Restart your design application before using the newly
downloaded font.

16 P&G Corporate VIS ID Guidelines

 Assets & Principles

Typography
Montserrat may be used at different scales, weights,
and in both title and upper case to create variety in
a single communication and to speak to different
audiences. Use natural tracking and leading to
create an easy-to-read layout.

HEADLINE
Montserrat Semibold Title Case
Tracking 0, Negative Leading
(i.e. 30/28-30)
Black, white or PMS 293

SUBHEADLINES
Montserrat Semibold Title Case
Tracking 0/Positive Leading
(i.e. 15/17+)
Black, white or PMS 293

NUMERICAL CALL OUTS

Montserrat Light
Tracking -10/ Match Leading
(i.e. 34/34)
Any Primary or Secondary Color

TITLES
Montserrat Bold All Caps
Tracking 10-20/Positive Leading
(i.e. 15/15-17)
Black, white or PMS 293

BODY
Montserrat Regular
Tracking 0/Positive Leading
(i.e. 12/14-16)
Black or white only
* Within citizenship, type may be used in
pillar colors.

17 P&G Corporate VIS ID Guidelines

 Assets & Principles

Color Palette
Primary Colors PRIMARY PALETTE
The primary palette for all P&G communication
is PMS 293, PMS 299 and white. Blue is our
historical corporate color and white keeps
executions clean and simple. Bright yellow,
PMS 108, is used to infuse optimism and energy.

PMS 293 C PMS 299 C WHITE PMS 108 C

CMYK: 100, 69, 0, 4 CMYK: 86, 8, 0, 0 CMYK: 0, 0, 0, 0 CMYK: 0, 5, 98, 0
RGB: 0, 61, 165 RGB: 0, 163, 224 RGB: 255, 255, 255 RGB: 254, 219, 0
HEX: 003DA5 HEX: 00A3E0 HEX: FFFFFF HEX: FEDB00

Secondary Colors SECONDARY PALETTE

Our secondary palette celebrates the variety
of our brands. It can be used in combination
with the primary palette to coordinate with an
image or brand featured in a communication.

PMS 032 C PMS 158 C PMS 143 C PMS 354 C PMS 375 C
CMYK: 0, 86, 63, 0 CMYK: 0, 62, 95, 0 CMYK: 0, 32, 87, 0 CMYK: 81, 0, 92, 0 CMYK: 46, 0, 90, 0
RGB: 239, 51, 64 RGB: 232, 119, 34 RGB: 241, 180, 52 RGB: 0, 177, 64 RGB: 151, 215, 0
HEX: EF3340 HEX: E87722 HEX: F1B434 HEX: 00B140 HEX: 97D700

PMS 241 C PMS 231 C PMS 304 C PMS 280 C BLACK

CMYK: 30, 100, 2, 2 CMYK: 3, 60, 0, 0 CMYK: 34, 0, 6, 0 CMYK: 100, 85, 5, 22 CMYK: 0, 0, 0, 100
RGB: 175, 22, 133 RGB: 242, 119, 198 RGB: 154, 219, 232 RGB: 1, 33, 105 RGB: 0, 0, 0
HEX: AF1685 HEX: F277C6 HEX: 9ADBE8 HEX: 012169 HEX: 000000

18 P&G Corporate VIS ID Guidelines

 Assets & Principles

Color Flexibility
Flexing our color palette allows us to appeal to CORPORATE RECRUITING CITIZENSHIP
specific audiences and to tell different stories.
Layouts with multiple or no brands embrace
our primary palette, while brand-focused
communication uses our secondary palette.

Our historical blues and white are the

foundation of our palette while yellow infuses
the optimism and energy of the sun.

We infuse brand colors into our primary color

palette in exciting ways because we know our
brands are familiar, iconic and recognizable.

For Recruiting, we use pops of black to create

a modern, younger look and feel.

For Citizenship, we use a lighter interpretation

Wash, soften,
boost, repeat. The Future
of the color palette with more white, and
lighter blue.
#TheRightGain
Nam, consedi genet, numqui ut ut peraece
stionsequi apid magni utem quam fuga. Tecum
is Bright
res qui raessi auda nonsedignam, quam fuga. Nam, consedi genet, numqui ut ut peraece stionsequi
apid magni utem quam fuga. Tecum res qui raessi auda
nonsedignam, quam fuga.

19 P&G Corporate VIS ID Guidelines

 Assets & Principles

Color Use COLOR DO NOTS

Corporate Communication STEP 1: STEP 2: STEP 3:

The primary color palette and accent Choose background color Add additional primary color (ensure Finish the layout with an additional
color should always have a greater overall from primary palette or accent 293 or 299 is present) or accent color secondary color or primary color
impression than secondary colors. color for recruiting or citizenship. for recruiting or citizenship. if needed.

Do not use secondary colors

Color Combinations as a background color.
Secondary color combinations should
be balanced with primary colors and
informed by the content featured in
the communication.

No more than two secondary colors

should be used in a single layout.

Do not use multiple secondary

colors in a layout.

Do not use secondary colors for

headlines or body copy colors.
EXAMPLE COMBINATIONS

20 P&G Corporate VIS ID Guidelines

 Assets & Principles

Accessible Pairing COLOR DO NOTS

Aa
Headlines and Copy Color CORPORATE P&G PRIMARY TYPE
When preparing both print and digital PMS 293, black, and white are to
materials, ensure your typography be used for headlines. Body copy
and background color pairings are should appear in black and
ADA-compliant. white only.

Aa
All P&G corporate materials should
only utilize PMS 293, black, and white
for text color. Corporate sub programs
such as Citizenship, Recruiting,
and Function visIDs may utilize a
more expansive color palette. Some
Aa Aa Aa
common color pairings shown right.

When in doubt, double check your

color pairings with an online color
contrast too, such as this WCAG
color tool.
ADA-COMPLIANT TYPE ON WHITE
Other than PMS 293 and black,
ADA-COMPLIANT TYPE ON PMS 293
Other than white, corporate sub programs
Aa
corporate sub programs (ie. Day can use the below colors for typography on
1, P&G + Me) can use the below PMS 293.

Aa
colors for typography on a white
background.

Aa Aa
Aa Aa
Aa Aa Aa
Aa
The above color pairings do
not pass conformance.

21 P&G Corporate VIS ID Guidelines

 Assets & Principles

Photography
Photography brings emotion, empathy, BRAND CONSUMER EMPLOYEES & FACILITIES CITIZENSHIP
and connection to our communications. All
photography should feel bright, positive and
authentic with a clear focal point and simple
story.

Photography should always complement

the communication and can be one of
the following:
• Brand
• Consumer
• Employees & Facilities
• Citizenship

To source approved photography, visit P&G

BrandStore or contact the Brand Manager,
Brand Design or Communications Manager.

Visit the P&G Corporate Photography

Library for fully licensed consumer and
employee imagery.

22 P&G Corporate VIS ID Guidelines

 Assets & Principles

Photography
Brand CAMPAIGNS AND PROGRAMS PACKAGING AND PRODUCT
Brand photography may include campaigns,
programs, packaging or product. These images
celebrate our brands’ impact on the world,
innovation and iconic assets.

Campaign and program photography should

tell a simple story and be branded to ensure a
clear connection back to the brand and P&G.

Packaging and product photography should

be bold and dramatic with a singular focus.

Overall Principles
• Simple stories and singular focus

Packaging & Product Principles

• Branded
• Current

To source approved photography, visit P&G

BrandStore or contact the Brand Manager,
Brand Design or Communications Manager.

23 P&G Corporate VIS ID Guidelines

 Assets & Principles

Photography
Consumer
Consumer photography features our brands
in everyday use.

Shot in natural lighting either at home or

in the aisle. The camera should focus on and
authentically capture the personalities of the
individual through body language, expression,
and attire. Consumer photography should
capture the diversity of our consumer in
gender, ethnicity, and role.

Overall Principles
• Natural, authentic
• Singular story
• Emotional connections
• Caught in a moment
• In a realistic environment
• Global diversity

To source approved photography, visit P&G

BrandStore or contact the Brand Manager,
Brand Design or Communications Manager.

Visit the P&G Corporate Photography

Library for fully licensed consumer imagery.

24 P&G Corporate VIS ID Guidelines

 Assets & Principles

Photography
Employees & Facilities
This photography features our global talent
and locations to celebrate our people and
accomplishments.

Shot in natural lighting, either in the office

or on location, the background should be
out-of-focus or neutral.

Overall Principles
• Natural, authentic
• Direct eye contact
• In the moment
• In an environment
• Global diversity
• Showcase our most
modern environments

To source approved photography, visit P&G

BrandStore or contact the Brand Manager,
Brand Design or Communications Manager.

Visit the P&G Corporate Photography

Library for fully licensed employee
imagery.

25 P&G Corporate VIS ID Guidelines

 Assets & Principles

Photography
Citizenship
Citizenship photography should show people
in a real life moment or relate directly to a P&G
Citizenship program.

People should have a sense of optimism and

be captured in their authentic environment.
They may be engaged in an activity or
interacting with each other.

Program photography may feature program

branding or assets. P&G packaging or
products that are not natural to the story
or moment should not be included.

Overall Principles
• Natural, authentic
• Caught in a moment
• Sun-lit, warm
• In an environment
• Global diversity

To source approved photography, visit P&G

BrandStore or contact the Brand Manager,
Brand Design or Communications Manager.

26 P&G Corporate VIS ID Guidelines

 Assets & Principles

Cropping Photos
Photography may be cropped in circles. FULL HALF QUARTER

Ensure the story or focus of the image is

still clear. Crops should work to highlight
the focal point of the image. Images can
be scaled down but should not become
busy or complex.

Overall Principles
• Crop and scale photos to create a focus
on the subject of the image.
• When brands are present in the image,
only crop partially so that the brand is
still recognizable.

27 P&G Corporate VIS ID Guidelines

 Assets & Principles

Photography Do Nots

Do not use studio-lit or sterile Do not use overly posed photos. Do not use posed group photos. Do not create unnatural Do not include P&G proprietary materials.
environments. meeting environments.

Do not use outdated packaging, Do not use harsh or dramatic lighting. Do not use a complicated or Do not feature the office environment over Do not use metaphorical photography.
styling or brand imagery. busy background. the people and their interactions.

Do not crop photography with brand Do not crop photos asymmetrically. Do not crop brands beyond recognition. Do not feature flat or uninteresting Do not use extreme crops on subjects.
logos at the same size of the P&G logo. areas of a photo.

28 P&G Corporate VIS ID Guidelines

 Assets & Principles

Cropping Logos
Brand logos may be cropped within circles
to use as bold graphics in layouts. Use of this
technique should be limited to brand logos
that are highly recognizable and can be
placed on a solid brand color.

Always use brand logos with copy or other

photography to tell a bigger story. When
using a single logo to tell a bigger story BIG BRANDS
BIGGER
repeat the logo in the signoff or as a part OPPORTUNITY
of product photography. #PGDAY1

Never repeat the P&G logo in any layout.

Never crop logos more than 75%.

Circular Logos
• Replace entire circle with logo

Horizontal Logos
• Crop vertically or horizontally
• Show at least 75% of logo
• Crop left and right edge of wordmark EXAMPLES HORIZONTAL LOGO (CROP IN CIRCLE)

Logos with Icons

• Always use horizontally
• Show at least 75% of logo
• Crop left and right edge of lockup

See the templates section (pages 47–60) for

direction on the number of cropped logos CIRCULAR LOGO (DO NOT CROP IN CIRCLE)
that may be used within a layout.

Contact the Brand Design or Communications

Manager to ensure the correct brand logo
is used.

29 P&G Corporate VIS ID Guidelines

 Assets & Principles

Cropping Logo Do Nots

Do not mix the orientation of brand Do not place a circular logo within another Do not use illegible crops. Do not use brand logos without any Do not crop more than one logo
logos or images. circle. Always use as a full circle. other imagery. in any circle.

Do not crop logos in background. Do not place brand logos over Do not use unrecognizable logos or Do not crop logos in any less than Do not use more than one logo in
photography. secondary brand assets. 40% of a circle crop. Macro Circle or Full Circle layouts.

30 P&G Corporate VIS ID Guidelines

 Assets & Principles

Infographics
A consistent infographic style provides
clear communication within content-heavy
applications. Infographics embrace our bright 16% 22% 30%
color palette and a linear style that contrasts 25%
25% 25% 25%
the boldness of the graphic system.

Overall Style Principles

• Icons and illustrations should be
simple and clear in their meaning.
• Use a single line weight with 75% 63% 50%
rounded edges.
• Icons should be limited to three
colors per icon.
• Icons may appear reversed out of
solid colors or shapes in white.
• Solid colors may be used for simple
shapes such as circles or arrows.

31 P&G Corporate VIS ID Guidelines

 Assets & Principles

Pattern
There are six patterns that can be used in
place of a circle in a template or as a tonal
background texture.

Patterns should only be used in primary

colors: PMS 293, PMS 299, white or in our
accent color, PMS 108.

Limit one pattern per layout. Two patterns

may be used in Circle Grid layouts if no other
imagery is available.

Pattern swatches are for reference only. See

toolkit for artwork to use.

PATTERNS ACCEPTABLE PATTERN COLORS

NOTE: Patterns below are scaled for reference only. Do not use directly. Use released artwork for live patterns. * Within citizenship, patterns may be used
in pillar colors.

32 P&G Corporate VIS ID Guidelines

 Our visual identity system allows for
flexibility to speak to different audiences.

System
Flexibility
Overview 34
Corporate 35
Citizenship 37
Recruiting 42
Environments 44
Animated Assets 46
Pattern Mosaics 47
Tagging 48

33 P&G Corporate VIS ID Guidelines

 System Flexibility

System Flexibility
Our system is designed to allow for flexibility CORPORATE CITIZENSHIP
to speak to different audiences, while still
maintaining a cohesive brand experience.

Additionally, the system allows for a variety

of executions based on communication
hierarchy and photography.

RECRUITING ENVIRONMENTS

34 P&G Corporate VIS ID Guidelines

 System Flexibility

Corporate
LOGO TYPE COLOR

Montserrat

Aa123.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
PMS 293 PMS 299 WHITE PMS 108

abcdefghijklmnopqrstuvwxyz
1234567890

PHOTOGRAPHY PATTERNS

NOTE: Patterns below are scaled for reference only. Do not use directly. Use released artwork for live patterns.

35 P&G Corporate VIS ID Guidelines

 System Flexibility

Corporate

Improving
everyday lives.
Wexerum fugitas seculla et aut omnihil incil et
as ent iminim natur? Elit ea venis con expliquid
ut ent, non cus nonecullam seque in error
autesti nullorrundus pror mincid molut ut alit
porerum aut ea deribusant et omnis delitatiore
venihil entota nobisin ulparcia postrum qui om-
nihic iminus, quaspienim fugit fugiae nonsed
quas custruptam, ut aruptaquae.

Faciis dipicabor mint quat exeribusdant

ommoluptur rem quo cum solorempos
doloritatem qui beribus aut ut vellor alibus quis
soluptas nonsed qui restrum quatesti alique
volut dolecti ium volupta

36 P&G Corporate VIS ID Guidelines

 System Flexibility

Citizenship
LOGO TYPE COLOR
*See individual pillar vis IDs for specific colors per pillar

Montserrat

Aa123.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
PMS 293 PMS 299 WHITE PMS 108
ACCENT:
PMS 304

abcdefghijklmnopqrstuvwxyz
1234567890

PILLARS PHOTOGRAPHY PATTERNS

NOTE: Patterns below are scaled for reference only. Do

not use directly. Use released artwork for live patterns.

37 P&G Corporate VIS ID Guidelines

 System Flexibility

Overall Citizenship

38 P&G Corporate VIS ID Guidelines

 System Flexibility

Citizenship
Community Impact
CSDW DISASTER RELIEF

Our community impact pillar includes programs

such as Children’s Safe Drinking Water and our
various Disaster Relief efforts. Our brands are
uniquely positioned to help and provide the
comforts of home, health and hygiene during
challenging times.

The Community Impact VIS ID borrows elements

of the overall citizenship pillar graphics - circle
grids, energetic patterns and bright colors that
bring a sense of optimism and hope. Please
see CSDW sharepoint for assets specific to that
program.

39 P&G Corporate VIS ID Guidelines

 System Flexibility

Citizenship
Environmental
Sustainability

Our sustainability pillar is brought to life by the

It’s Our Home platform- with the goal to be
carbon neutral for the decade. Our planet may
be the only place in the universe where life exists.
It’s our planet. Our Home. And the window to
protect it is now.

The VIS ID is earthy and organic, taking

inspiration from a mosaic- where all the pieces
come together to make a greater whole. Like our
collective actions to combat climate change.

See the full It’s Our Home guidelines

for more VIS ID details. Contact P&G design
managers for assets.

40 P&G Corporate VIS ID Guidelines

 System Flexibility

Citizenship
Equality & Inclusion
E&I IDENTITY

Our new Equality & Inclusion pillar is holistic and

integrated and meant to make a meaningful
impact in four key areas: our employees, our
brands, with our partners, and for communities.
We aspire to create a better world for
everyone — free from all types of bias based
on race, ethnicity, culture, religion, sexual
orientation, gender identity, disability, and
background. We believe in the power of our
proctergamble It is E&I Month! Tune into some of our amazing events we have planned.

differences and the impact we can make when

See the link in our bio!

proctergamble ...
we come together united by shared values and
purpose.

The E&I VIsual identity system is inspired by our

rally cry, “We are Unique and we are United”.
Using the circle ring as the main symbol of unity,
PRIDE
and a spectrum of colors merging together, to
celebrate the uniqueness of the individual. The
bold type and graphics represent the power that
happens when there is true inclusion.
Each affinity group within the E&I pillar will have
it’s own unique visual identity. For example. here
you will see the LGBTQ+ identity for Pride, which
flexes for brighter, bolder colors and graphics to
fit within that unique context.

See full E&I guidelines or Pride guidelines

for more VIS ID details. Contact P&G design
managers for assets.

41 P&G Corporate VIS ID Guidelines

 System Flexibility

Recruiting
LOGO TYPE COLOR

Aa123.
Montserrat Black

ACCENT:
PMS 293 PMS 299 WHITE PMS 108
BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

TAGLINE LAYOUT PHOTOGRAPHY

42 P&G Corporate VIS ID Guidelines

 System Flexibility

Recruiting

43 P&G Corporate VIS ID Guidelines

 System Flexibility

Environments
LOGO TYPE COLOR

Montserrat

Aa123.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
PMS 293 PMS 299 WHITE PMS 108

abcdefghijklmnopqrstuvwxyz
1234567890

MATERIALS & FINISHES LAYOUT

Metallic Finish

44 P&G Corporate VIS ID Guidelines

 System Flexibility

Environments

45 P&G Corporate VIS ID Guidelines

 System Flexibility

Animated Assets
Animation activates our system in digital FLIP ANIMATION STORYBOARD
formats. The overall style of our animation is
natural in movement and speed. Animation
uses the circle to tell a story using color,
pattern, logos and photography. Content
for the animation can be customized to
support a specific topic or to tell a more
overarching P&G story. Animation may also
use color or pattern only with the P&G logo.

Two styles of animations have been created:

• Flip Animation: Flips through content in
smooth transitions and resolves to the
ROTATING ANIMATION STORYBOARD
P&G logo.
• Rotation Animation: Revolves the circle
in a fluid movement revealing new
content and resolving to the P&G logo.

Templates are available for the flip and

rotating animation. See page 60 for contacts.

46 P&G Corporate VIS ID Guidelines

 System Flexibility

Pattern Mosaics
Patterns bring energy and movement to the SYMBIOSIS PATTERN ARTFUL PATTERN
system. Three styles of pattern mosaics are
available for use in environmental or digital
applications, or in layout as an element
of delight.

Patterns may be animated for digital content.

• Symbiosis Patterns: Celebrate our talent,

brand and products.
• Brand Patterns: Celebrate our iconic brand
assets through graphic logos and packages.
• Artful Patterns: Unique artwork created
from our textured patterns.

These can be requested for specific brand

or application use, but cannot be altered.

Do not recreate symbiosis or brand BRAND PATTERN

patterns. Artful patterns should be
created for unique needs.

Contact Brand Design or Communication

Manager to obtain these assets, request brand-
specific variations or for permission for use.
See page 60 for contacts.

47 P&G Corporate VIS ID Guidelines

 System Flexibility

Tagging
Use a static P&G Corporate logo in the top right
corner of a TV end-frame. This is a competitive
branding strategy and helps build awareness
and trust in P&G and our portfolio of brands.

It is not intended for the viewer to consciously

see the P&G logo or distract from the
primary brand logo. Neuro testing has shown
unconscious processing of the P&G logo provides
a benefit and this format has the best impact
on single brand copy, maintaining overall copy
effectiveness. It should be used for TV and
streaming digital.

Please refer to the TV Copy Tagging Guidelines

which are available on P&G BrandStore or
contact the Brand Manager, Brand Design
or Communications Manager.

48 P&G Corporate VIS ID Guidelines

 Principles, templates and
tools to execute with ease
and consistency.

Layouts
& Templates
Overview 50
Full Bleed 53
Macro Circles 55
Full Circles 57
Content-Driven 60
Circle Grid 61
Layout Do Nots 63

49 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Overview
Templates have been provided to create FULL BLEED MACRO CIRCLES FULL CIRCLES CIRCLE GRID
(0 CIRCLES) (2-3 CIRCLES MAX) (3-5 CIRCLES MAX) (6-16 CIRCLES MAX)
consistent layouts in digital or print. Layouts
may use circles or full bleed imagery.

Circles are based on a grid where edges

touch but do not overlap. Circles can be used
large and bold or as a grid, and in either case,
horizontal or vertical.

Circles are filled with logos, photography,

color or pattern. They should always appear
on a solid color background.

Full bleed imagery and color may be used

without circles and with floating text. LAYOUT EXAMPLES

Consider the selection of a template based

on your audience, amount of copy required
and available assets.

#WeSeeEqual
We aspire to build a better world for all of us—
inside and outside of P&G—a world free from
gender bias, and a world with an equal voice
and equal representation for women and men.

Business over bias.

#WeSeeEqual

BIG BRANDS
Business over bias. BIGGER
OPPORTUNITY
#WeSeeEqual #PGDAY1

EXAMPLES

50 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Choosing Templates
When choosing a template, consider scale and FULL BLEED MACRO CIRCLES FULL CIRCLES CIRCLE GRID
(0 CIRCLES) (2-3 CIRCLES MAX) (3-7 CIRCLES MAX) (6-16 CIRCLES MAX)
proportion, content, imagery and purpose.

Proportion and Scale

Decide which template will fit the desired
proportion and scale best.
Business over bias. BIG BRANDS
BIGGER
OPPORTUNITY
#WeSeeEqual #PGDAY1
Photography
Consider scale and quality of photography.

Purpose
Consider the purpose, audience and priority
of communication. Best Use:
Best Use: Best Use: Best Use:
Captivating photography Connecting P&G with brands Connecting P&G with brands Creating a story that shows
and stories and stories P&G with multiple brands
Captivating headline without
graphics Creates a clear, simple story Easy to use with extreme Tells a dynamic story at a
proportions and scales larger scale
Prioritizes consumer stories Prioritizes P&G
Prioritizes P&G Prioritizes brands with P&G

Limits: Limits: Limits: Limits:

Does not work well with Imagery must be able to be Imagery must be able to be Imagery becomes complex
large amounts of copy or cropped within circle cropped within circle at smaller scales
complicated images

51 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Using Templates
STEP 1: CHOOSE A TEMPLATE STEP 2: ADD BACKGROUND COLOR STEP 3: CREATE A HEADLINE
Choose a template to best fit your layout, content Apply a color from the primary palette to the background. Create a clear headline and supporting body copy with
and priority of communication. or without a logo signoff.

STEP 3: ADD PHOTOGRAPHY OR BRAND LOGOS STEP 5: ADD SECONDARY ELEMENTS

Crop relevant photography and/or brand logos within the If applicable, add a solid secondary color or a pattern
circles of the template. in a primary color to create visual interest.

52 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Full Bleed
While circles are a primary element,

Business
they shouldn’t be overdone. Full bleed
photography and floating text allows
breathing space and flexibility in the

over bias.
system. Photography featured in full
bleed layouts should be simple and #WeSeeEqual
work with copy to tell a concise story. We aspire to build a better world for all of us—
inside and outside of P&G—a world free from
gender bias, and a world with an equal voice
and equal representation for women and men.
P&G can be used as a header, front and
center, or as a signature in any corner of #WeSeeEqual
the composition.
We aspire to build a better world for all
of us—inside and outside of P&G—
a world free from gender bias, and a
world with an equal voice and equal
representation for women and men.

53 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Full Bleed LAYOUT DO NOTS

Full bleed layouts may be used with

X
captivating photography or with copy only. BRAND LOGOS

X
X
BRAND LOGOS BRAND LOGOS
Align logo signoff at the end of body Lorem ipsum Lorem ipsum
copy or anchored to a corner of the dolor sit tam. dolor sit tam.
Lorem ipsum dolor. Pora dit, consecto in non ni sae Pora dit, consecto in non ni sae
Do not use circles as decorative
composition as a signoff. natiuntiore sum con pa vollorem natiuntiore sum con pa vollorem
Pora dit, consecto in non ni sae natiuntiore sum con pa derspernam quam quiam est, is
derspernam quam quiam est, is
vollorem derspernam quam quiam est, is dendios il et
abo. Ut pre essum quostrum cum adicaec dendios il et abo. Ut pre essum
dendios il et abo. Ut pre essum
quostrum cum adicaec
elements.
quostrum cum adicaec

Copy should be used on simple BRAND LOGOS

backgrounds where there is

X
good contrast.

Use the logo to connect or as a signoff,

never both.

BRAND LOGOS

Do not use complicated or

confusing photography.
6X 12X 12X

X
BRAND LOGOS

BRAND LOGOS BRAND LOGOS X

X
Lorem ipsum
Lorem ipsum dolor. dolor sit tam. Lorem ipsum
Pora dit, consecto in non ni sae natiuntiore sum con pa
Pora dit, consecto in non ni sae
natiuntiore sum con pa vollorem
dolor sit tam.
vollorem derspernam quam quiam est, is dendios il et derspernam quam quiam est, is Pora dit, consecto in non ni sae
abo. Ut pre essum quostrum cum adicaec
dendios il et abo. Ut pre essum natiuntiore sum con pa vollorem
quostrum cum adicaec derspernam quam quiam est, is
dendios il et abo. Ut pre essum
Do not use multiple logos.
quostrum cum adicaec

BRAND LOGOS

X
X
BRAND LOGOS

8X 15X 15X

Do not use multiple images.

54 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Macro Circles
Macro circle layouts create focus for a
message or visual story. A layout of two or
three circles serves as a guide for cropping
photography or holding information.

Macro circle layouts may use the logo

as a connector or as a signoff. The
circles can include typography, logos,
color, photography or pattern.

The larger circle in the layout always

holds the dominant communication
element, while the secondary circle
holds supporting imagery, logos,
color or pattern.

Business
Making your day Int, simodig nient, serum ape vo-
luptio conectem suntem es estiur
over bias. The Power of P&G
better in meaningful sam rectaq uidus aut eos de vide
core expellis.
Lici dolorpor ratur ma excerit voloren
itatem re prerrunti voluptur aliquam
Int, simodig nient, serum ape voluptio
conectem suntem es estiur sam rectaq
ways every day. Osam alibusdam sum sim nes
seque rese quatioratur sumque venis
maio omnihitat. uidus aut eos de vide core expellis

#PGEveryday expella boreribus Ibus, venimus

peribusdae sit facc.
Omni nem evendio. Ut assit isquid
quiam, eosae cusdanimus dignimus est
doluptae ratis ius molorro cus di

55 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Macro Circles LAYOUT DO NOTS

The macro circle layout primarily uses

two circles, cropped to bleed off the page.
Circles should be between four and six
times the width of the P&G logo.

Do not dissect circles.

Never crop more than 75% of a circle.
X

Offset circles so that they form a 60/40, X

70/30 or 80/20 proportion. For layouts

without white space for copy, center
Lorem ipsum
circles vertically or horizontally and place dolor sit amet.
dominant copy or imagery within circles Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper-
that are most visible. nam quiam est, is dendios il et abo. Ut
pre essum quostrum cum adicaec
Lorem ipsum
Place left-justified copy below graphics dolor sit amet. BRAND LOGOS
Do not put photography or pattern
or within the dominant circle. Pora dit, consecto in non ni sae natiuntiore sum
con pa vollorem derspernam quam quiam est, in the background.
is dendios il et abo. Ut pre essum quostrum
cum adicaec

Macro circle layouts may use the logo BRAND LOGOS

to connect or as a signoff, but never both.

Align signoffs with left-justified type.
5X 5X
Use the logo to connect or as a signoff,
never both.

Do not enlarge circles more than

six times the width of the P&G logo.

Lorem ipsum
dolor sit amet.
Pora dit, consecto in non ni sae na-
tiuntiore sum con pa volabo. Ut pre
essum quostrum cum adicaec
X
BRAND LOGOS

Do not use the logo as a

macro circle.
6X

56 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Full Circles
Full circle layouts create focus for a
message or visual story. A layout of
three to five circles serves as a guide
for cropping photography or holding
information.

Full circle layouts may use the logo

Business over bias.
#WeSeeEqual
to connect or as a signoff. The circles
can include typography, logos, color,
photography or pattern.

The complete circle in the layout

holds the dominant communication
element, while the secondary circles
hold supporting imagery, logos, color
or pattern.

57 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Full Circles LAYOUT DO NOTS

The full circle layout primarily uses three

circles, cropped to bleed off the page.
Circles should be between three and four
times the width of the P&G logo. Up to five
circles may be used for extreme vertical or
Do not dissect circles.
horizontal layouts. Lorem ipsum
dolor sit amet.
X
Never crop more than 75% of a circle.
Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper- X
nam quam quiam est, is dendios il et
abo. Ut pre essum quostrum.

Always align circles centrally and place BRAND LOGOS

dominant copy or imagery within circles

that are least cropped. Lorem ipsum
dolor sit amet.
Place left-justified copy in the white space Pora dit, consecto in non ni sae natiu
ntiore sum con pa vollorem derspe
below or to the left of graphics. When the rnam quam quiam est, is dendios il
et abo. Ut pre essum quostrum.
Do not put photography in
headline is the priority, place within the background.
BRAND LOGOS
dominant circle.

Full circle layouts may use the logo to

connect, as a lead or as a signoff. Do not
use multiple logos in a single layout. Align 6X 6X

signoffs with left-justified type.

Use the logo to connect or as a signoff,

never both. Do not make circles larger than
four times the width of the P&G
X logo. Never crop more than 75%
Lorem ipsum of a circle.
Lorem ipsum
dolor sit amet.
dolor sit amet.
Pora dit, consecto in non ni sae
Pora dit, consecto in non ni sae nati- natiuntiore sum con p.
untiore sum con pa vollorem dersper-
nam quam quiam est, is dendios il et
abo. Ut pre essum quostrum.
BRAND LOGOS

BRAND LOGOS
X

6X

6X

58 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Full Circles
In narrow horizontal and vertical layouts,
up to 7 circles may be used to fill the space.
Crop circles to bleed off either edge of
the composition and align vertically and
horizontally. Circles should be between
Lorem ipsum 2.5X
dolor sit amet.
three and four times the width of the Lorem ipsum dol.
P&G logo. BRAND LOGOS

Never crop more than 75% of a circle.

X

Always align circles centrally and place Lorem ipsum

dominant copy or imagery within central dolor sit amet.
circles that are most visible. Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper- Lorem ipsum
nam quam quiam est, is dendios il et.
Ut pre essum cum adicaec X dolor sit amet.
Pora dit, consecto in non ni sae natiun
2.5X
Place left-justified copy and the P&G logo in X BRAND LOGOS BRAND LOGOS
tiore sum con pa vollorem dersp ernam
quam quiam est, is dendios il et abo. Ut
pre essum quostru.

horizontal layouts or within the dominant

circle for vertical layouts. Center copy for #HashtagHere X
BRAND LOGOS

extreme vertical layouts only. Never mix Pora dit, consecto in non ni sae natiuntio-
re sum con pa vollorem derspernam #HashtagHere
Aliq simi, ut quodi nobis
quam quiam est, is dendios il et. Ut pre
copy styles. essum cum adicaec
eos con rem. Ebit ut dipsam
iscit adipsam,

BRAND LOGOS BRAND LOGOS

Use the logo to connect or as a signoff, Lorem ipsum dolor sit

never both. Only use centered signoff for amet consecutor. 2.5X

centered copy. X
BRAND LOGOS

2.5X 2.5X 2.5X

59 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Content-Driven
1 PAGE LAYOUTS 2 PAGE SPREAD

In content-driven spreads, circles may be used as

cropped or floating elements. Circles filled with
Pora dit
Consecto in non ni sae
natiuntiore sum con pa
Pora dit, consecto in non ni sae na
photography should support the content and tiuntiore sum con pa vollorem de
rspernam quam quiam est, is dend
vollo rem derspe
rnam quam quiam est, is
dendios il et abo. Ut pre
never be decorative. Consider use of typography,
ios il et abo. Ut pre essum quostrum.
essum quostrum.
Iaspero voles di diae poribus il inctore

infographics, and full bleed imagery to balance

sequae sum sunt alitio. Ad unt omnis
Et, odis ut est enimodi ad Et, odis ut est enimodi ad Et, odis ut est enimodi ad ende Et, odis ut est enimodi ad Et, odis ut est enimodi ad
re offic temque rendell uptate quam

Lorem ipsum
ende officias reiur, eiciet, ende officias reiur, eiciet, officias reiur, eiciet, sinctur? Pid ende officias reiur, eiciet, ende officias reiur, eiciet,
et, odis ut est enimodi ad ende officias sinctur? Pid moluptio eic sinctur? Pid moluptio eic moluptio eic temporro. sinctur? Pid moluptio eic sinctur? Pid moluptio eic
reiur, eiciet, sinctur? Pid moluptio eic temporro exceper cipsum temporro exceper cipsum temporro exceper cipsum temporro exceper cipsum

the use of circles. dolor sit amet.

temporro exceper cipsum repudia conse
essi nia verum que omnim ipienih itibus
repudia conse essi nia
verum que omnim.
repudia conse essi nia verum
que omnim ipienih itibus sit,
occum, est, et.
repudia conse essi nia
verum que omnim ipienih.
repudia conse essi nia
verum que omnim ipienih.

sit, occum, est, et aut harciet rernatur,

senet, aut harum ende officias reiur,
Pora dit, consecto in non ni sae nat Pora dit, consecto in non ni sae nati- eiciet, sinctur?
iuntiore sum con pa vollorem dersp untiore sum con pa vollorem dersper- Pid moluptio eic temporro exceper cipsum

Circles with infographics, illustration or Pid moluptio eic temporro exceper re pudia con essi nia verum que omnim
ernam quam quiam est, is dendios il nam quam quiam est, is dendios il et
ipienih itibuaut harum.
et abo. Ut pre essum quostrum. Imax- abo. Ut pre essum quostrum. cipsum repudia conse essi nia verum
imol uptatur similiquiae sament et que omnim ipienih itibuaut harum.

photography should be accompanied by a

essitem et officium et que plametur Iaspero voles di diae poribus il inctore Pora dit, consecto in non ni sae nat
sae volenitam intinusam re rest, sit id sequae sum sunt alitio. Ad unt omnis iuntiore sum con pa vollorem dersp Pora dit
que voluptate et fugitium voloremp re offic temque rendell uptate quam ernam quam quiam est, is dendios il Consecto in non ni sae
ore id qui dellest aute volestiatis icimi, et, odis ut est enimodi ad ende officias quam et, odis ut est enimodi ad ende
caption and may float independently. Never
natiuntiore sum con pa
istorum iliquia comnihit doluptas reiur, eiciet, sinctur? Pid moluptio eic officias reiur, eiciet, sinctur? Pid molup-
ma alitia idessit iaspero voles di diae temporro exceper cipsum repudia tio eic temporro exceper cipsum repudia vollo rem derspe
poribus il inctore sequae sum sunt conse essi nia verum que omnim ipi- conse essi nia verum que omnim ipienih rnam quam quiam est, is

float circles without additional copy or content. alitio. Ad unt omnis re offic temque
rendell uptate quam et, odis ut est
enih itibus sit, occum, est, et aut harciet
rernatur, senet, aut harum ende officias
itibus sit, occum, est, et aut harciet
rernatur, senet, aut harum ende officias
dendios il et abo. Ut pre
essum quostrum.
22%
25%
enimodi ad ende officias reiur, eiciet, reiur, eiciet, sinctur? reiur, eiciet, sinctur?
sinctur? Pid moluptio eic temporro
exceper cipsum repudia conse essi Pid moluptio eic temporro exceper Pid moluptio eic temporro exceper Et, odis ut est enimodi ad Et, odis ut est enimodi ad Et, odis ut est enimodi ad ende Et, odis ut est enimodi ad Et, odis ut est enimodi ad
nia verum que omnim ipienih itibus cipsum repudia conse essi nia verum cipsum repudia conse essi nia verum ende officias reiur, eiciet, ende officias reiur, eiciet, officias reiur, eiciet, sinctur? Pid ende officias reiur, eiciet, ende officias reiur, eiciet,

Never crop more than 75% of the circle.

sinctur? Pid moluptio eic sinctur? Pid moluptio eic moluptio eic temporro. sinctur? Pid moluptio eic sinctur? Pid moluptio eic
sit, occum, est, et aut harciet rernatur, que omnim ipienih itibuaut harum que omnim ipienih itibuaut harum temporro exceper cipsum temporro exceper cipsum temporro exceper cipsum temporro exceper cipsum.
senet, aut harum ende officias reiur, repudia conse essi nia repudia conse essi nia verum repudia conse essi nia
eiciet, sinctur? verum que omnim. que omnim ipienih itibus sit, verum que omnim ipienih.
occum, est, et.
Pid moluptio eic temporro exceper cipsum
Pid moluptio eic temporro exceper re pudia con essi nia verum que omnim
cipsum repudia conse essi nia verum ipienih itibuaut harum.
que omnim ipienih itibuaut harum
Place dominant copy or imagery within
circles that are most visible. Only use flat
color and pattern in circles as supportive
elements to photography. When used as a visual representation of content
below, circles can float within the grid of the layout.

1 PAGE LAYOUTS 2 PAGE SPREAD

Lorem ipsum
Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper-

dolor sit amet.

nam quam quiam est, is dendios il et
abo. Ut pre essum quostrum.
Pora dit, consecto in non ni sae na
tiuntiore sum con pa vollorem de
Pora dit, consecto in
Iaspero voles di diae poribus il inctore rspernam quam quiam est, is dend non ni sae natiuntiore
sequae sum sunt alitio. Ad unt omnis ios il et abo. Ut pre essum quostrum. sum con pa.
re offic temque rendell uptate quam
et, odis ut est enimodi ad ende officias Iaspero voles di diae poribus il inctore Iaspero voles di diae poribus il inctore Pora dit, consecto in non ni sae na
reiur, eiciet, sinctur? Pid moluptio eic sequae sum sunt alitio. Ad unt omnis sequae sum sunt alitio. Ad unt omnis tiuntiore sum con pa vollorem de
temporro exceper cipsum repudia re offic temque rendell uptate quam re offic temque rendell uptate quam
conse essi nia verum que omnim ipi- et, odis ut est enimodi ad ende officias rspernam quam quiam est, is dend
et, odis ut est enimodi ad ende officias
enih itibus sit, occum, est, et aut harciet reiur, eiciet, sinctur? Pid moluptio eic reiur, eiciet, sinctur? Pid moluptio eic ios il et abo. Ut pre essum quostrum.
rernatur, senet, aut harum ende officias temporro exceper cipsum repudia conse temporro exceper cipsum repudia conse
reiur, eiciet, sinctur? essi nia verum que omnim ipienih itibus essi nia verum que omnim ipienih itibus Iaspero voles di diae poribus il inctore
sit, occum, est, et aut harciet rernatur, sit, occum, est, et aut harciet rernatur, sequae sum sunt alitio. Ad unt omnis
Pid moluptio eic temporro exceper senet, aut harum ende officias reiur, senet, aut harum ende officias reiur, re offic temque rendell uptate quam
cipsum repudia conse essi nia verum eiciet, sinctur? eiciet, sinctur? et, odis ut est enimodi ad ende officias
que omnim ipienih itibuaut harum. reiur, eiciet, sinctur? Pid moluptio eic
Pora dit, consecto in non ni sae nat Pid moluptio eic temporro exceper Pid moluptio eic temporro exceper temporro exceper cipsum repudia conse
iuntiore sum con pa vollorem dersp cipsum repudia conse essi nia verum cipsum repudia conse essi nia verum essi nia verum que omnim ipienih itibus Pid moluptio eic temporro exceper cipsum
ernam quam quiam est, is dendios il que omnim ipienih itibuaut harum. que omnim ipienih itibuaut harum. sit, occum, est, et aut harciet rernatur, re pudia con essi nia verum que omnim
senet, aut harum ende officias reiur, ipienih itibuaut harum.
et abo. Ut pre essum quostrum. Imax- Pora dit, consecto in non ni sae nat Pora dit, consecto in non ni sae nat
imol uptatur similiquiae sament et iuntiore sum con pa vollorem dersp iuntiore sum con pa vollorem dersp eiciet, sinctur?
essitem et officium et que plametur ernam quam quiam est, is dendios il ernam quam quiam est, is dendios il
sae volenitam intinusam re rest, sit id quam et, odis ut est enimodi ad ende quam et, odis ut est enimodi ad ende Pid moluptio eic temporro exceper
que voluptate et fugitium voloremp officias reiur, eiciet, sinctur? Pid molup- officias reiur, eiciet, sinctur? Pid molup- cipsum repudia conse essi nia verum
ore id qui dellest aute volestiatis icimi, tio eic temporro exceper cipsum repudia tio eic temporro exceper cipsum repudia que omnim ipienih itibuaut harum.
istorum iliquia comnihit doluptas ma conse essi nia verum que omnim ipienih conse essi nia verum que omnim ipienih Pora dit, consecto in non ni sae nat
alitia idessit iaspero voles di diae pori- itibus sit, occum, est, et aut harciet itibus sit, occum, est, et aut harciet iuntiore sum con pa vollorem dersp
bus il inctore sequae sum sunt alitio. rernatur, senet, aut harum ende officias rernatur, senet, aut harum ende officias ernam quam quiam est, is dendios il
Ad unt omnis re offic temque rendell reiur, eiciet, sinctur? reiur, eiciet, sinctur? quam et, odis ut est en.
uptate quam et, odis ut est enimodi ad
ende officias reiur, eiciet, sinctur? Pid Pid moluptio eic temporro exceper
moluptio eic temporro exceper cipsum cipsum repudia conse essi nia verum
repudia conse essi nia verum que om- que omnim ipienih itibuaut harum
nim ipienih itibus sit, occum, est, et aut
harciet rernatur, senet, aut harum ende Pid moluptio eic temporro Rem dersp ernam quam Pid moluptio eic temporro Rem dersp ernam quam Pid moluptio eic temporro
officias reiur, eiciet, sinctur? exceper cipsum repudia quiam est, is dendios il exceper cipsum repudia quiam est, is dendios il exceper cipsum repudia
conse essi nia voll verum quam et, odis ut est enim conse essi nia voll verum quam et, odis ut est enim conse essi nia voll verum
que omnim ipienih itibuaut odi ad ende officias. que omnim ipienih itibuaut odi ad ende officias. que omnim ipienih itibuaut
Pid moluptio eic temporro exceper harum. Pora dit, consecto in harum. Pora dit, consecto in harum. Pora dit, consecto in
cipsum repudia conse essi nia verum non ni sae nat iuntiore sum non ni sae nat iuntiore sum non ni sae nat iuntiore sum
con pa voll. con pa voll. con pa voll.
que omnim ipienih itibuaut harum

60 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Circle Grid
The circle grid layout visualizes a story using
a combination of color, logos, photography,
pattern and typography. Crop between 6-16
circles for grid layouts.
BIG BRANDS
Circle grid layouts may use the logo to connect BIGGER
OPPORTUNITY
or as a signoff, never both. The circles can #PGDAY1

include logos, color, photography or pattern.

Typography may be inside or outside

of circles.

EXAMPLES

Business over bias.

#WeSeeEqual

61 P&G Corporate VIS ID Guidelines

 Layouts & Templates

Circle Grid LAYOUT DO NOTS

The circle grid layout uses 6-16 circles,

cropped to bleed off the page. Use no more
than 16 circles at anytime.

Never crop more than 75% of a circle.

Do not dissect circles.

Use a grid of 2x3, 2x4, 3x3, 3x4 or 4x4. For

extreme vertical or horizontal layouts use
a grid of 2x5, 2x6 or 3x5.

Place grid of circles centered within the layout

with or without whitespace for copy. A X
maximum of 4 entire circles should be visible.
Lorem ipsum
dolor sit amet.
Place left-justified copy below graphics or
Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper-
nam quam quiam est, is dendios il et
abo. Ut pre essum quostrum. Do not put photography in
within the dominant circle. background.
BRAND LOGOS

Macro circle layouts may use the logo

to connect or as a signoff, but never both. Lorem ipsum dolor.
Align signoffs with left-justified type. Pora dit, consecto in non ni saenatiuntio X

Because the multiplicity of the circle pattern

is complex, keep content inside the circles 6X 2X
and headlines simple and spare.
Do not place logo at intersection
Use logo as a part of the circle grid or locked X of circles.
up with the headline, but never both.

Lorem ipsum
dolor sit amet.
Pora dit, consecto in non ni sae nati-
untiore sum con pa vollorem dersper-
nam quam quiam est, is dendios il et
abo. Ut pre essum quostrum.

BRAND LOGOS

Lorem ipsum dolor. X Do not use as pattern or texture.

Pora dit, consecto in non ni saenatiuntio

6X 3X
62 P&G Corporate VIS ID Guidelines
 Layouts & Templates

Layout Do Nots

Do not use more than two secondary Do not use secondary colors as a Do not rearrange P&G logo placement. Do not create gaps in the grid. Do not overlap circles or use circles with
colors in a layout. background color. gradients and opacities.

Do not use a single or isolated circle. Do not mix, add to or modify templates. Do not use circles within circles. Do not dissect circles or use elements of pattern Do not use pattern mosaic within
mosaic in layouts.. layouts.

Do not crop more than 75% of a circle. Do not use arbitrary or decorative Do not place typography across Do not use secondary colors in Do not replace the P&G logo with
patterns. multiple circles. headline or body copy. other brand logos as a connector.

63 P&G Corporate VIS ID Guidelines

 Resources
& Contacts
Contacts Font Acquisition
Montserrat is available on P&G
Brandstore, Monotype, and P&G
Maria Stanton Universal Type Client.
Corporate P&G Brand
Design Director PANTONE® and other Pantone
trademarks are the property of
stanton.m@[Link] Pantone LLC. © 2018. All rights
reserved.
Darby Thonnings
Non-Licensed Imagery
Corporate P&G Brand Images used in this document that are
Senior Designer NOT included in the P&G photography
[Link]@[Link] library are for illustrative purposes only.
These images cannot be used beyond
this internal document.

64 P&G Corporate VIS ID Guidelines