CCSM- 201

SETTING SM A RTER
OBJECTIVES
Workb ook
LEA RNING
GOA LS
Und ersta nd the

1 d ifferenc e b etween
g oa ls a nd ob jec tives.

2 Lea rn wha t m a kes a n

ob jec tive SMART.

Und ersta nd how to

3 write your own SMART

ob jec tives.

Lea rn vita l tec hniq ues

4 for m a na g ing
exp ec ta tions.

2
TA BLE OF
CONTENTS
TOPIC PAGE
GOALS VS. OBJECTIVES. 5

WHAT IS A SMART OBJECTIVE? 6

WHY SET OBJECTIVES? 13

HOW TO SET OBJECTIVES. 14

WRITING A SMART OBJECTIVE. 15

3
 GOA LS VS.
OBJECTIVES

Fa ilin g t o p rep a re is
p rep a rin g t o fa il.

Benja m in Fra nklin

Pla nning is the one of the m ost im p orta nt m a na g em ent

func tions.

Ob jec t iv es a re sp ec ific ,
Goa ls a re g enera l,
m ea sura b le, na rrow,
b roa d a nd stra teg ic .
c onc rete a nd ta c tic a l.

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 GOA LS VS.
OBJECTIVES
Althoug h the term s "g oa ls" a nd "ob jec tives" a re often used
interc ha ng ea b ly, there is a d ifferenc e.

Goa l Ob jec t iv e

Som ething tha t one's efforts or

The p urp ose towa rd whic h
Defin it ion a c tions a re intend ed to
your a c tions a re d irec ted .
a c c om p lish; p urp ose; ta rg et.

I wa nt to a c hieve suc c ess in I wa nt to inc rea se the renewa l

Exa m p le the field of c ustom er ra te for m y b ook of b usiness b y
suc c ess. the end of this yea r.

Sp ec ific a c tion, the ob jec tive

Generic a c tion, a n outc om e
Ac t ion sup p orts a tta inm ent of the
towa rd s whic h we strive.
a ssoc ia ted g oa l.

Goa ls m a y not b e stric tly Must b e m ea sura b le a nd

Mea su re
m ea sura b le or ta ng ib le. ta ng ib le.

Tim e
Long er term . Mid to short term .
Fra m e

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 W HA T IS A
SM A RT
OBJECTIVE?
Set t in g Ob jec t iv es a n d Bein g Sm a rt Ab ou t It

SMART ob jec tive setting is the sec ret to a llevia ting the c om m on
c ha lleng es everyone fa c es when they set out to a c c om p lish
som ething . SMART ob jec tives p rovid e g uid a nc e a nd struc ture
throug hout the p roc ess, sp ec ific a lly id entifying wha t you wa nt
to a c c om p lish, how you intend to work towa rd s it a nd c riteria
for esta b lishing when you a c hieved your ob jec tive.

S Sp ec if i c

M M ea su r a b le

A A c h iev a b l e

R Relev a n t

T Tim e- Bou n d

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 SPECIFIC
These ob jec tives a re c onc rete, d eta iled , foc used , well- d efined ,
stra ig htforwa rd , a nd a c tion oriented .

W h a t a m I g oin g t o d o?

W h y is it im p ort a n t t o d o t h is?

7
 SPECIFIC
W h o is g oin g t o b e in v olv ed ?

How a m I g oin g t o d o t h is?

8
 M EA SURA BLE
Mea surem ents tied to ob jec tives help you tra c k your
p rog ress a nd c om p letion with ta ng ib le evid enc e.

How w ill I k n ow w h en t h is ob jec t iv e h a s b een a c h iev ed ?

W h a t m ea su rem en t s c a n I u se t o t ra c k p rog ress?

9
 A CHIEVA BLE
These ob jec tives c a n b e a c c om p lished with the resourc es
a nd tim e you ha ve a va ila b le.

Do I h a v e or c a n I g et a c c ess t o t h e resou rc es I n eed t o a c h iev e

t h is ob jec t iv e?

Ca n I set a sid e t h e t im e n eed ed t o a c h iev e t h is ob jec t iv e?

10
 RELEVA NT
These ob jec tives c a n b e a c c om p lished if they a re releva nt
to wha t you a re trying to a c hieve.

W h y a m I set t in g t h is ob jec t iv e?

W ill t h is ob jec t iv e h a v e a n im p a c t on t h e ov era ll p erform a n c e or

a c h iev em en t of t h e g oa l?

11
 TIM E- BOUND
These ob jec tive ha ve d ea d lines for c om p letion, c rea ting a
sense of urg enc y tha t lea d to a c tion.

W h a t is t h e ea rliest y et a c h iev a b le a n d rea list ic d a t e for t h is

ob jec t iv e t o b e c om p let ed ?

Ha v e I in c lu d ed t h is d a t e in t h e st a t em en t of t h e ob jec t iv e?

Is t h e ob jec t iv e c om p lex en ou g h t h a t I sh ou ld b rea k it in t o sm a ller

m ilest on es t o t ra c k m y p rog ress?

12
 W HY SET
OBJECTIVES?
SMART ob jec t iv es d riv e su c c ess.

1. They let you foc us.

2. They g ive you a c lea r d irec tion.

3. They help d eterm ine our p riorities.

4 . They im p rove tim e m a na g em ent.

5. They g ive you a sense of a c hievem ent.

Set ob jec t iv es t h a t a lig n w it h y ou r ow n su c c ess.

Hitting Your Get Pa id Ac hieving

Ta rg ets More Prom otion

13
HOW TO SET
OBJECTIVES
W h a t sh ou ld y ou c on sid er w h en
set t in g ob jec t iv es?

1. Set ob jec tives tha t m otiva te you.

2. Set SMART ob jec tives.

3. Set ob jec tives in writing .

4 . Ma ke a n a c tion p la n.

5. Stic k with them !

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 HOW TO W RITE A
SM A RT OBJECTIVE

1. Provid e a sum m a ry
of the ob jec tive.

2. Esta b lish the a c tions

nec essa ry to
a c c om p lish your
g oa l.

3. Set a num eric g oa l.

4 . Set a tim e fra m e.

5 . Bewa re of the
c ha lleng es.

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