Marketing Plan

EXECUTIVE SUMMARY

I. Introduction

• Current situation of the company

E & C online foods is commited to providing consistently high levels of customer satisfaction to

customers who want to experience something new. Basically, composed of homemade wrapper

(different color) with fresh vegetables inside partner with special sauce, which makes it different from

the others. Our product is a unique because it has twist because we put some corn and beans inside that

suits Filipino taste which is the citizenship of our most target market. The concept of Lumpiangsariwa is

not so new in today’s market. The concept of "innovativeness" plays an important role to achieve the

competitive advantage of one business to another.

• Environmental Factors

Environmental factors are becoming increasingly important in the 21st century. Sustainability is

a serious issue that most brands are investing in right now. It's about creating more value than just

cutting costs or selling a better image. Protecting the environment is important and investments made

by these brands are next generation assets. This is not only the need of the moment, but also a better

way to connect with millennials who appreciate brands that care about the environment and

community. E&C Online Foods not only provides quality food, but also invests in sustainability. Provide

nutritional information for the food we serve to the customers and ensure our menu stays healthy. Food

innovation is a key focus of E&C Online Foods. But innovation extends beyond food to investment in and

care for people. The company invests in sustainability as well and takes significant steps to address

environmental challenges.
 • Competitive Analysis

The business is a handmade type where in it will be serving people a new variety of

Lumpiangsariwa. The business is not new to the market since there are some businesses that cater the

same product but the concept is distinct from the other, such as using corn and beans as one of the

ingredients which makes it unique taste and new to customers. Business goals are: We provide our

customers with delicious products at affordable prices, increase product awareness in Taguig City and

other geographical locations, and steadily expand and sustain business growth. We have a social media

page where a customer has previously placed an order. You can send a pre-order message. It caters to

all those who want something new in their taste that will satisfy them. The business provides an

opportunity for these unemployed to make a living and earn in exchange for hard work. In return to our

customers, they will receive customer-satisfactory level in purchasing the business product

• Marketing Trends

Due to the pandemic, online businesses are helping people easily order and get the products

they want. Door-to-door delivery is an easy way to meet your customer's needs. Social media makes it

easy to connect with people. It's easy to browse the page you want to see and send a direct message.

Accept the fact that social media and websites can be of great help to small businesses. The use of

technology is the new trend. Now there are new technologies such as robots and machines used by

companies for smoother processes. Also, businesses are using cashless payments to avoid face-to-face

contact when making payments.

II. SWOT Analysis

Strengths

 Global market accessibility: With an online presence, businesses can connect with customers

everywhere.
  There is no requirement for a physical store, which lowers the costs associated with paying rent

and staff to guard the store.

 Increased adaptability and flexibility: Online stores are flexible and easy to change, so you can

add new resources to boost sales even further if necessary.

Weaknesses

 Lack of personal interaction: Online shoppers can’t taste the foods before they buy.

 Shipping costs and delivery times: Customers may become disinterested if shipping costs are

expensive or delivery times are too long.

 It can be challenging to stand out from the competition when there are so many online stores to

choose from.

Opportunities

 Industry growth related to online shopping: Online shopping is becoming increasingly popular

and there are no signs of slowing down.

 Mobile commerce is on the rise, as more people use their mobile devices to shop online as a

result of smartphones and tablets becoming more and more popular.

 More customer data is available to online sellers, which they can use to better understand the

wants and needs of their customers.

Threats

 Competition from big-name retailers: As more and more retailers join the competition; it

becomes more difficult for us as smaller businesses to compete.

 Potential for fraud and cybercrime: Online shoppers worry that a cyberattack will steal their

personal information.
  Changes in consumer behavior: Consumer tastes and preferences are subject to quick change,

making it challenging for businesses to adapt.

III. Objectives

Mission

E & C Online Foods' goal is to provide the highest quality food at your door along with excellent

customer service that is delivered with warmth, friendliness, and a sense of personal pride.

Vision

-E & C an online food provides good quality products through the envision of the customer's

cravings.

IV. Target Market

The target market of E & C online foods was chosen based on their greater need for our services.

Families with children are very busy, and they can end up spending a great deal on fast food and junk

food because they don’t have time to cook at home. Our business offers ready-to-eat meals. And people

who love Korean food and want to experience the taste of Korean cuisine are our target for our

business.

V. Marketing Strategies

• Product Strategy

E & C online foods are selling a homemade Lumpiang Sariwa, it is made up of vegetable

filling, from-scratch crepe wrappers, and a sweet and savory sauce. These Filipino fresh spring

rolls are a nutritious and tasty snack, side dish, or meal-in-itself. We prioritize high-quality,
 healthy ingredients to cater to a more health-conscious market, in this sense, E & C online foods

are constantly adapting their product range to suit the market and stand out from competitors.

• Pricing Strategy

E & C online food offers that give the customer increased value for money, such as

giving discounts or a buy 1 takes 1 promo. This pricing strategy is ideal for retaining customer

loyalty, as it gives consumers more of the product for the same price.

• Promotional Mix

E & C online foods engages in a wide range of promotional activities. They are active in

many forms of online marketing, such as posting in different social media platforms, Wide-

reaching platforms such as these are great for brand awareness

• Branding

VI. Timetable

TIME Monday Tuesday Wednesday Thursday Friday Saturday Sunday

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