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A FEASIBILITY STUDY OF PRODUCING AND SELLING AN

ORGANIC DISHWASHING LIQUID MADE OF ALOE VERA
GEL IN LUCENA CITY AND SELECT MUNICIPALITIES
OF QUEZON PROVINCE

___________________________

A Feasbility Study Presented to

The Faculty of Entrepreneurship
Dalubhasaan ng Lungsod ng Lucena
Lucena City

_____________________________

In Partial Fulfillment
of the Requirements for the Degree
Bachelor of Science in
Entrepreneurship

by

Gia M. Ramos
France Annie F. Sumilang
Madelene P. Villafranca

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July 2022

BIOGRAPHICAL SKETCH

Name: France Annie F. Sumilang

Birthdate: April 27,1993

Birthplace: Las Pinas City

Permanent Address: Purok Langka 2, Brgy. Mayao

Crossing, Lucena City, Quezon

Contact Number: 09485797598

Email Address: [email protected]

Educational Background

School/University Inclusive Years Honors/Awards

Maximo Estrella Elementary School 2005-2006 Top 1

Alternative Learning System East 1 Elementary

2017-2018 Achiever
School

Dalubhasaan ng Lungsod ng Lucena 2021-2022

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BIOGRAPHICAL SKETCH

Name: Madelene P. Villafranca

Birthdate: February 20, 1992

Birthplace: Lucena City

Permanent Address: Purok Langka 2, Brgy. Mayao Crossing,

Lucena City, Quezon

Contact Number: 09517309740

Email Address: [email protected]

Educational Background

School/University Inclusive Years Honors/Awards

East 1 Elementary School 2004-2005

Alternative Learning System East 1 Elementary

2017-2018 Achiever
School

Dalubhasaan ng Lungsod ng Lucena 2021-2022

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BIOGRAPHICAL SKETCH

Name: Gia M. Ramos

Birthdate: October 20, 1998

Birthplace: Las Pinas City

Permanent Address: Purok Narra, Brgy. Isabang, Lucena

City

Contact Number: 09488396188

Email Address: [email protected]

Educational Background

School/University Inclusive Years

Mayao Castillo Elementary School 2010-2011

Talipan National High School 2014-2015

Dalubhasaan ng Lungsod ng Lucena 2021-2022

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Republic of the Philippines

DALUBHASAAN NG LUNGSOD NG LUCENA

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

Lucena City

CERTIFICATION OF ORIGINALITY

We do hereby assert that this is our own work, and to the best of our knowledge and

certainty, it does not cover any material previously published by someone else, nor any material

which is a significant scope, has received any other degree or diploma of a university or other

higher education institution, except where due credit is made in the text.

We also affirm that our own efforts are responsible for the logical contents of this thesis,

although, we may have customary help with the style, presentation, and semantic expression of

others.

Gia M. Ramos

France Annie F. Sumilang

Madelene P. Villafranca

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July 2022

APPROVAL SHEET

In partial fulfillment of the requirements for the degree of Bachelor of Science in

Entrepreneurship, Gia M. Ramos, France Annie F. Sumilang, and Madelene P. Villafranca

prepared and submitted this research paper titled “A Feasibility Study of Producing and

Selling an Organic Dishwashing Liquid made in Aloe Vera Gel in Lucena City and Select

Municipalities 0f Quezon Province” which is hereby recommended for oral examination.

MR. LEOVINO A. MERLE, LPT, MBA

Research Adviser/Language Critic

MS. BERNADETTE P. PAREDES, CPA, MBA

Financial Analyst

Approved in partial fulfillment of the requirements for the degree Bachelor of Science

in Entrepreneurship by the oral examination committee.

MR. SHERWIN MARK G. DE ORO, CPA, MBA

Chairperson

MS. RHOMELIE T. LAGOS, MM MS. MARJORIE C. JALBUENA, MBA

Member Member

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Approved and accepted in partial fulfillment of the requirements for the degree

Bachelor of Science in Entrepreneurship.

June 4, 2022 MR. ROJOHN M. VALENZUELA, CPA, MBA

Program Head

DEDICATION

First and foremost, we dedicate this feasibility to God Almighty our creator. He has been our

source of knowledge, wisdom, and strength throughout this feasibility study.

Second, we dedicate our endeavor to our loving parents, spouse, and

children who have always loved, supported, cheered us on, and

guided us in the correct direction during this study’s

trials and struggles. Third, we dedicate our

feasibility study to our dearest professors

in our institution, who believe in us,

encourage us, cheer us on, and

pray for us to succeed. Finally,

we would like to thank our

friends, relatives, and

neighbors for their

continuous support

during the research

process.

FAS

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MV

GR

ACKNOWLEDGEMENT

We owed a debt of gratitude to those who were so generous to share their time, and

expertise that made our dream possible.

To Hon. Vice Mayor Roderick “Dondon” Alcala, for the opportunity given to us to be a

scholar, a better experience to study in this institution.

To Dr. Maria Charmaine O. Lagustan, our president and dean of the institution, for her

unwavering support and generosity to all students. Thank you for your advice and encouragement

to all Dalubcenians.

To Mr. Rojohn M. Valenzuela, our program head, for sharing his knowledge and

expertise, as well as for encouraging, motivating, and cheering us up.

To Mr. Leovino A Merle, our research adviser, for pushing us over our limits to make the

impossible possible, for encouraging and cheering us up, and for a thousand more aspects that

helped us finish our research report.

To the Chairperson and Member of the Defense Panel, thank you for the patience,

guidance, shared knowledge and their expertise.

To Ms. Bernadette P. Paredes, our financial consultant, for sharing her knowledge and

expertise to us and for generously helping us to finish our financial study.

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To DLL Administrator, Faculty Members, and Staff, thank you for the knowledge,

expertise, generosity, kindness, and support given to all Dalubcenians.

To the researcher’s classmates and friends, thank you for the friendship, laughter,

anger, gossip, and tears shared for every precious year that makes us more stronger and better

persons.

TABLE OF CONTENTS
Title Page
Title Page ………………..………………………………………...……....................... i

Biographical Sketch ……………………………………………………………............ ii

Certification of Originality ....................................................................................... v

Approval Sheet ………………………………………………………………………….. vi

Dedication ……....................................................................................................... vii

Acknowledgement ….……………………………………………..…...……................ viii

Table of Contents ………………………..………………………..…..……................. ix

List of Tables ……………………………………………………..…..……................... xiii

List of Figures …………………………………………………….…..……................... xvi

List of Appendices …………...…………………………………………………………. xvii

Summary of the Project.………………..………………………..…..…….................... xviii

CHAPTER 1 – INTRODUCTION

Background of Study .............................................................................................. 1

Main Objectives of the Study …..……………….………...…………………..…........ 3

Scope and Limitation of the Study …………………………………………..…..….... 3

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Definition of Terms ….…………………………………………………….…..……...... 5

CHAPTER 2 - METHODOLOGY OF THE STUDY

Research Locale …..………………………………………………………...…..……... 7

Research Design ……….……………………………………………………...…..…… 9

Research Participants …….………………………………………………..…..…...... 10

Research Instruments ……………………………………………………..…..……..... 13

Data Gathering Procedures ….….………………………………………….…..…...... 14

Analysis of Data ….……………………………………………………………..…........ 14

Ethical Consideration ………………………………………………..…..……............. 18

CHAPTER 3 - MARKET STUDY

Objectives of the Market Study ….………………….…………………….…..…........ 19

Description of Target Market ……...………………………………………………....... 20

Consumption of the Dishwashing Liquid in the Target Market ….….…………....... 25

Market Acceptability of Organic Dishwashing Liquid ……..…..……....................... 29

Computation of Purchase of the Organic Dishwashing Liquid …........................... 31

Projection of Annual Demand of the Organic Dishwashing Liquid …..................... 43

Supply of Dishwashing Liquid …............................................................................ 46

Demand – Supply Gap Analysis ………………………………………...................... 49

Competitive Analysis of the Dishwashing Liquid Market ……………….................. 49

Estimation of Market Share of Organic Dishwashing Liquid .................................. 51

Annual Sales Projection of Organic Dishwashing Liquid ....................................... 52

Marketing Strategy ……………………………………………………......................... 55

Product …………………………………………………………………......................... 55

Product Image ……………………………………………………...…..……................ 55

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Corporation Logo ………………………………………………………........................ 57

Price ……………………………………………………….….…..……......................... 58

Place …………………………………………………………...…..……....................... 59

Promotion ………………………………………………….…………..…….................. 61

CHAPTER 4 - TECHNICAL STUDY

Technical Study Objectives …………….…..……………………………............... 64

Product Benefits and Uses ………….…..………………………..……................. 65

Production Process ………….…..……………………..…..…….......................... 67

Production Schedule and Capacity ................................................................... 68

Location ................................................................................................................. 69

Plant Size and Layout ............................................................................................ 71

Raw Materials and Supplies ………….…..……………..…..……............................. 72

Machineries .....................………….….. ……………………..……........................... 77

Waste Disposal System ………….…..……………….........….…….......................... 81

CHAPTER 5 - MANAGEMENT STUDY

Objectives of the Management Study ……………………….………….................... 83

Form of Business Ownership ………………………………...………….................... 84

Capitalization ………………………………………………...…………....................... 85

Manpower Requirement ........................................................................................ 86

Organization Structure …………………………………………................................. 87

Job Descriptions of the Manpower ………….………….......................................... 88

Compensation ....................................................................................................... 100

Organization Policies ............................................................................................. 105

Administrative Equipment, Furniture and Fixtures, and Supplies .......................... 109

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Legal Requirement ................................................................................................. 111

CHAPTER VI – FINANCIAL STUDY

Objectives of the Financial Study ........................................................................... 112

Total projected Cost ............................................................................................... 113

Sources of financing ............................................................................................. 114

Financial Statement ............................................................................................... 115

State of Comprehensive Income ……………………………………………………… 115

Statement of Financial Position ............................................................................ 116

Changes in Equity .................................................................................................. 118

Cash Flow Statement ............................................................................................. 119

Schedule of Computation ....................................................................................... 120

Financial Analysis .................................................................................................. 141

Ratios ..................................................................................................................... 141

Project Evaluation .................................................................................................. 141

CHAPTER VII – SOCIO-ECONOMIC STUDY

Objectives of the Socio-Economic Study ............................................................... 142

Contribution to Local Community and Economy

Benefits that the Government ……………………………………………………... 142

CHAPTER VIII – CONCLUSION AND RECOMMENDATION

Market Feasibility ................................................................................................. 144

Technical Study ..................................................................................................... 144

Management Study ................................................................................................ 145

Financial Study ...................................................................................................... 145

Socio-Economic Study ............................................................................................ 145

Recommendations .................................................................................................. 146

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REFERRENCE ...................................................................................................... 147

APPENDICES ……………………………………………………………………..……. 159

LIST OF TABLES

No. Title Page

1 Computation of Number of Household ............................................................ 10
2 Computation of Number of Business Respondents per Municipalities ........... 11
3 Breakdown Number of Business Respondents ............................................... 12
4 Financial Ratios ……………………………………………………………………. 17
5 Average Monthly Income of Households ........................................................ 21
6 Average Number of Family with Jobs ............................................................. 21
7 Average Number of Family Members ............................................................. 22
8 Average Business Income per Month ............................................................. 23
9 Estimated Annual Consumption of Dishwashing Liquid of Households in Lucena
and Selected Municipalities in Quezon province (in pieces) .......... 25
10 Estimated Annual Consumption of Dishwashing Liquid (in pieces) of Households in
Lucena City and Selected Municipalities in Quezon Province for the Last Five
Years ................................................................. 26
11 Estimated Annual Consumption of Dishwashing Liquid of Business in
Lucena and Selected Municipalities in Quezon province (in pieces) .......... 27
12 Estimated Annual Consumption of Dishwashing Liquid (in pieces) of Business in 28

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Lucena City and Selected Municipalities in Quezon

Province for the Last Five Years .................................................................
13 Acceptability of the Organic Dishwashing Liquid Made of Aloe Vera Gel
by Households Market ................................................................................ 29
14 Acceptability of the Organic Dishwashing Liquid Made of Aloe Vera Gel
by Business Market ..................................................................................... 30
15 Computation of Purchase of the Organic Dishwashing Liquid Made of
31
Aloe Vera Gel by Households Market .............................................................
16 Frequency of Purchasing of Organic Dishwashing Liquid Made of Aloe
Vera Gel by Households Market (per Month) .................................................. 31
17 Annual Purchase for 25 ml of Household Market ............................................ 32
18 Annual Purchase for 250 ml of Household Market .......................................... 33
19 Annual Purchase for 500 ml of Household Market .......................................... 34
20 Annual Purchase for 1 Liter of Household Market .......................................... 35
21 Combined Annual Demand in Household Market of Different Sizes of Organic
Dishwashing Liquid Made of Aloe Vera (in pieces) ....................... 36
22 Computation of Purchase of the Organic Dishwashing Liquid Made of
Aloe Vera Gel by Business Market ................................................................. 37
23 Frequency of Purchasing of Organic Dishwashing Liquid Made of Aloe
Vera Gel by Business Market (per Month) ...................................................... 38
24 Annual Purchase for 500 ml of Business Market ............................................ 38
25 Annual Purchase for 1 Liter of Business Market ............................................. 39
26 Annual Purchase for 1 Gallon of Business Market .......................................... 40
27 Combined Annual Purchase in Business Market of Different Sizes of Organic
Dishwashing Liquid Made of Aloe Vera (in pieces) ....................... 42
28 Projection of Annual Demand in Household Market for Organic
Dishwashing Liquid Made of Aloe Vera Gel ................................................ 43
29 Projection of Demand in Business Market for Organic Dishwashing
Liquid Made of Aloe Vera Gel ......................................................................... 44
30 Combined Annual Purchase of Households and Business Market ................. 45
31 Estimated Annual Average Purchases of Grocery Stores/Supermarkets …… 46
32 Estimated Supply of Dishwashing Liquid for the Last
48
Five Years (in pieces) …………………………………………………………..
33 Projected Supply of Dishwashing Liquid for the Next
48
Five Years (in pieces) …………………………………………………………..
34 Demand - Supply Gap Analysis ...................................................................... 49
35 Market Share Data on Dishwashing Liquid ..................................................... 51
36 Projected Annual Sales for Five Years of Organic Dishwashing Liquid Made of
Aloe Vera Gel .......................................................................................... 52
37 Projected Annual Sales for Five Years of Organic Dishwashing Liquid Made of
Aloe Vera Gel .......................................................................................... 53

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38 Combined Projected Annual Sales of Households and Business Market of Organic

Dishwashing Liquid Made of Aloe Vera Gel (in pieces) ................ 54
39 Determination of Price Per Unit Through Cost-Plus Pricing ............................ 58
40 Production Schedule and Production Capacity per Day ..................... 68
41 Cost of Building and Facilities .......................................................... 71
42 Cost of the Land .............................................................................................. 72
43 List of Suppliers of Raw Materials ................................................................... 74
44 Direct Materials Cost Per Year ....................................................................... 75
45 Packaging Materials Estimated Cost per Year ................................................ 75
46 Factory Supplies Cost per Year ...................................................................... 76
47 Utilities Cost per Year ..................................................................................... 76
48 Machineries for Production ............................................................................. 77
49 Transportation Equipment ................................................................ 79
50 Handling Equipment and Tools ....................................................................... 79
51 Production Furniture and Fixture ..................................................................... 80
52 Direct Labor ..................................................................................................... 80
53 Capitalization Structure of AV Safem Company ............................................. 85
54 Manpower Requirements ................................................................................ 86
55 Proposed Salaries of Employees .................................................................... 101
56 Proposed Mandatory Benefits ......................................................................... 104
57 Summary of Proposed Employees Compensation for Five Years .................. 105
58 Office Equipment ............................................................................. 109
59 Furniture and Fixtures ..................................................................................... 109
60 Office Supplies ................................................................................................ 110
61 Emergency Supplies ....................................................................................... 110
62 Legal Requirements in Establishing the Proposed Business .......................... 111

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LIST OF FIGURES

No. Title Page

1 Package of 25ml in Sachet ............................................................................. 55

2 Package of 250ml in flip Top Caps, 500ml and 1 Liter in Pump Cap Bottle ... 56

3 Packaging of One Gallon …………………………………………………………. 56

4 Primary Product Label ..................................................................................... 57

5 Company Logo ............................................................................................... 57

6 Product Outer Package .................................................................................. 57

7 The Prefer Platform or Place of the Target Customers to Purchase

60
The Organic Dishwashing Liquid Made in Aloe Vera Gel ...........................

8 Proposed Distribution Channel ....................................................................... 60

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9 Advertising Platform ........................................................................................ 61

10 Social Media Logo …………………………………………………………………. 63

11 Process Flow Chart of Producing Organic Dishwashing Liquid

66
Made of Aloe Vera Gel ................................................................................

12 Plant Location .................................................................................................. 69

13 Location Map of the Proposed Business ......................................................... 70

14 Floor Plan Layout ............................................................................................ 71

15 Sewage Treatment Plant ................................................................................. 82

16 Organization Chart of the SAFEM Company .................................................. 87

17 Flow Chart of Recruitment, Selection and Hiring of SAFEM Company .......... 106

18 Process of Training of SAFEM Company ....................................................... 107

LIST OF APPENDICES

No. Title Page

A Project Time Table and Implementation ……………………………………….. 160

B Sample Letter ……………………………………………………………………... 163

C Questionnaire ……………………………………………………………………... 172

D Survey Results ……………………………………………………………………. 180

E Supporting Computation …………………………………………………………. 198

F Table of Contribution ……………………………………………………………... 212

G Articles of Incorporation ………………………………………………………….. 214

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SUMMARY OF THE PROJECT

Name of the Firm

The company's name is AV SAFEM CORPORATION, with the "AV" standing for the

first initial of the term "aloe vera," which the company promotes.

Then there's "safe," which informs customers that the planned business's purpose is to

keep them safe from harmful chemicals.

The "M" in SAFEM refers to the three mothers who invented the dishwashing formula

considering the fact that mothers are the main consumers of the dishwashing product.

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Location of the Business

Head Office and Plant Site

The proposed business’ location will be at Lucena Diversion, Talao-Talao Port Road

that covered Barangay Mayao Silangan in Lucena City with a total area of 350 square meters.

The location is ideal for the company because it provides sufficient parking, production space,

and office space. Having the [roduction site in the place is more convenient because it is closer to

the study's target market, which includes the households of the cities of Lucena and Tayabas and

municipalities of Lucban, Sariaya, and Pagbilao.

Brief Description of the Project

The feasibility of manufacturing organic dishwashing liquid made of aloe vera

gel comes from the idea of how difficult to use dishwashing liquid considering the

safeness of the consumer’s skin. The consumers of the proposed product can now enjoy

washing dishes with a sweet fragrance of apple, without irritating the skin, and can

easily remove grease.

Project Summary

Market Feasibility

Consumers from Tayabas City, Sariaya, Pagbilao, Lucena City, and Lucban

made up the target market for the proposed business. Individuals in the selected

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localities are categorized into middle and upper class groups to ensure that they would

be able to purchase from the proposed business's goods.

Technical Feasibility

The proposed company will be located in Lucena City because it is the ideal

location for producing organic dishwashing liquid. At the start of production, the

company will make 1,080 pieces of 25ml, 980 pieces of 250ml, 300 pieces of 500ml,

150 pieces of 1 liter, and 5 pieces of 1 gallon, for a total of 2,515 pieces each day.

Furthermore, the company will be run by a group of people who are suitable and

qualified to carry out the tasks and obligations, and it will employ 24 people.

Management Feasibility

To finance the development and operation of the proposed firm, the proposed business

would use a corporate form of business organization. During the establishment and operation, all

legal requirements will be met.

Financial Feasibility

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The entire amount of money required to launch the proposed business is Php.15,000,000.

The business is profitable with such a large project cost, considering the predicted revenues and

ongoing production and expenses.

Socio-economic Feasibility

If proven to be successful, the proposed business will provide several socioeconomic

benefits to society, the economy, the government, and the community. The study, however, is

feasible.

Chapter I

INTRODUCTION

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Dishwashing liquid is a very common household product in the market today. Many

companies, both local and multinational, are in the dishwashing product industry which eat up the

greater proportion of its market. But still, demand for this product continues to increase as driven

by the increase in the population of households and businesses which consume it in the normal

course of their operation. The consumption for dishwashing liquid offers a promising potential to

venture into specially if it will cater to the demand for safety and protection of the user’s health.

Background of Study

Current trends in the household cleaning market demonstrated that dishwashing liquid is

becoming more and more important products for household consumption because it is used in

cleaning plates, other kitchenware, and even used as a cleanser in other household equipment and

tools that people always use in their daily lives. However, dishwashing liquid contains a highly

foaming mixture of surfactants that can cause low skin irritation. “Some studies have proven that

the toxin-based ingredients present in most popular detergents and dishwashing liquid can cause

permanent skin problems like dermatitis, eczema and itchy rashes” (Zachariah, 2020). Moreover,

“the skin is semi-permeable and can be an entry point for toxins. If someone is using toxic dish

soap and are immersing his hands in it, sometimes or several times a day, he could be leaving

himself vulnerable to health issues” (Group, 2016).This adverse effect of the existing

dishwashing liquid in the market gave the proponents a business idea of conceptualizing a

dishwashing liquid that would linger on providing solution to skin irritation.

Since dishwashing liquid product is a necessary product for household, the proponents

would like to venture on offering a dishwashing liquid that is derived from coconut-based

surfactants which is also known as “cocomide diethanolamine.” This will serve as substitute for

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inorganic chemical surfactant. Adding aloe vera gel, the proposed product will be more

innovative. “Aloe vera is a common household plant known for its skin healing properties. Using

aloe vera on the face can help moisturize skin” (Davis, 2020). Adding this aloe vera gel will help

to counteract other chemicals contained in the product which will eventually offer benefit to the

skin in addition to cleaning plates and kitchen utensils.

So, the researchers came up with this idea to launch and produce organic dishwashing

liquid made of coconut surfactant and aloe vera gel. The idea started because of the increasing

issues on skin sensitivity and allergy of a high content of chemicals in dishwashing liquid. The

organic ingredients have powerful benefits to contrast the chemicals included in the dishwashing

formula. These powerful benefits refer to medication for irritations, wounds aside from serving as

a natural skin smoother. It will also benefit not only the consumers but it will also help the

environment and farmers. So, the researchers contemplated on the idea to study a business to put

up in Lucena City which will also cover nearby municipalities as its market to address the

problem on skin sensitivity and safety of the environment. This is another option for consumers

that is very safe, affordable, and reliable product.

The researchers are promoting a safest consumption of the organic dishwashing liquid by

adding some unique ingredients that will benefit the skin problems. Since the proposed product is

organic, healthier environment is the secondary aim by reducing the use of chemicals or inorganic

content and a safer way of consumption by introducing the product to public consumers. This

study, therefore, aimed to study the market demand and perception of prospective customers in

order to launch a new brand of organic liquid dishwashing product in Lucena City and nearby

municipalities to promote a non-toxic and healthy environment.

Main Objectives of the Feasibility Study

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This feasibility study is conducted to determine the feasibility of producing and selling

organic, eco-friendly, and affordable dishwashing liquid to the households of the City of Lucena

and nearby city and municipalities such as City of Tayabas, Lucban, Sariaya, and Pagbilao.

Specifically, it attempted:

1. to analyze the chance to succeed on the aspects of market, technical, management,

financial, and socio-economic.

2. to provide alternative to inorganic dishwashing liquid products which are currently

sold in the market.

Scope and Limitations of the Study

This study was conducted to offer significant insights to the readers which include

prospective investors, lending institutions, regulatory agencies of the government, professors in

business education, and students in the field of business.

The study is conducted to determine the feasibility of producing and selling of SAFEM

Dishwashing Liquid which covers Lucena City as the main area of its operations

as well as its nearby City and municipalities which includes Tayabas City, Sariaya, Lucban, and

Pagbilao.

The study had its focus on the market, technical, management, financial and socio-

economic aspects of the operating the proposed business as its main variables under investigation.

The study used non- random sampling in each barangay of the identified cities and

municipalities. The target respondents were households, specifically those household heads who

decide to buy household products for their cleaning uses and selected businesses such as

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canteens, hotels, resort, and restaurant specifically those businesses which consume dishwashing

liquid for their utensils.

An exploratory-descriptive research design was used in this study which focused on the

feasibility of selling and producing organic dishwashing liquid made with coconut surfactant and

aloe vera gel. Pre-test and Post-test of product usage, direct-interview and questionnaire are used

to collect data for the study.

The tools utilized to analyze the data included simple percentage, simple average,

weighted mean for the analysis of market data. For the analysis of the financial data, financial

ratios were employed while content analysis was used for qualitative data analysis.

To get other information needed for the study, the proponents used published and

unpublished research studies, browsing web pages related to the topic, and watching youtube to

get an idea.

The researchers experienced difficulties to gather data due of the guidelines implemented

by government about the Pandemic.

The study covers the period from September 2021 to June 2022.

Definition of Terms

For better understanding of the readers, some terms are defined technically and

operationally.

Aloe Vera. The name Aloe vera derives from the Arabic word “Alloeh” meaning “shining bitter

substance,” while “vera” in Latin means “true” (Dermatol, Surjushe, Vasani, & Saple, 2008);

whose leaves furnish a gelatinous emollient extract used especially in cosmetics and skin creams

(Merriam-Webster. (n.d.)).

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Cocamide Diethanolamine. Also known Cocomide DEA, which looks like a clear, amber-

coloured liquid with a faint coconut odour. In 1985, cocomide diethanolamine was reported to be

present in nearly 600 cosmetic formulations of bath oil, shampoo, conditioner, lipstick, and hair

dye (International Agency for Research on Cancer, 2013); Cocomide DEA is a diethanolamide

made by reacting the mixture of fatty acids from coconut oils with diethanolamine. It is a viscous

liquid and is used as a foaming agent in bath products like shampoos and hand soaps, and in

cosmetics as an emulsifying agent (Wikipedia contributors, 2021).

Horeca (HoReCa, HORECA). The Dutch, German, Italian, Romanian and French languages term

for the food service and hotel industries. The term is a syllabic abbreviation of the words

Hotel/Restaurant/Café (Wikipedia contributors, 2022)

Semipermeable. Partially but not freely or wholly permeable; permeable to some usually small

molecules but not to other usually larger particles (Merriam-Webster. (n.d.))

Surfactant. The word "surfactant" is a blend of surface-active agent ; Surfactants play an

important role as cleaning, wetting, dispersing, emulsifying, foaming and anti-foaming agents in

many practical applications and products, including detergents, fabric softeners, motor oils,

emulsions, soaps, paints, adhesives, inks, anti-fogs, ski waxes, snowboard wax, deinking of

recycled papers, in flotation, washing and enzymatic processes, and laxatives (Wikipedia

contributors, 2022). It is a substance that when added to a liquid, reduces its surface tension,

thereby increasing its spreading and wetting properties (Britannica, T. Editors of Encyclopaedia,

2020).

YouTube. An American online video sharing and social media platform owned by Google. It

was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is the

second most visited website, right after Google itself (Wikipedia contributors, 2022).

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Chapter II

METHODOLOGY

This chapter discuss the methods that the researchers used to conduct the study

and gather the information to be used in the entire research study. It includes the design,

locale, the target respondent, research instruments, standard ethical for survey, and data

analysis for to interpret the data collected.

Research Locale

This study was conducted in the select cities and municipalities of Province of

Quezon province which include Sariaya, Pagbilao, Lucena City, City of Tayabas, and

Lucban. The capital of Quezon, Lucena City is classified as a highly-urbanized city, a

status it has been holding since1991. As per DTI records of 2019, there are over 6,000

registered business establishments, 80% of which are micro-businesses and SMEs. In that

same year, said businesses generated around P1 billion in revenue for the local

government. The city’s core is dominated by merchandising and services establishments,

while manufacturing concerns are located in designated areas in the outskirts of the city.

The mayor of Lucena, Mayor Roderick “Dondon” Alcala, who launched a

business for everyone, can be sold as long as he is registered with the Department of

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Trade Industry and Secretary of exchange commissions and can take it else where Lucena

City is the capital of Quezon Province. It is classified as a highly urbanized city, and

sustains a population of 266,000 as of 2015 census, divided into 33 Barangays.

Although geographically a part of Quezon Province, it is politically independent from the

latter.

Lucban, Tayabas, Pagbilao, Sariaya are part of the market locale of the proposed

business. Lucban is a landlocked municipality in the coastal province of Quezon. The

municipality has a land area of 130.46 square km. or 50.37 square miles which

constitutes 1.49% of Quezon total area. Its population as determined by the 2020 Census

was 53,091. This represented 2.72% of the total population of Quezon province, or 0.33%

of the overall population of the CALABARZON region. Based on these figures, the

population density is computed at 407 inhabitants per square kilometers or 1,054

inhabitants per square mile. Lucban is a prosperous area in Quezon a there are many

households which are consumers of dishwashing liquid that suit their skin due to cold

climate.

One of the municipality in Quezon province is Sariaya. It is 120 kilometers south

of the National Capital Region, and 12 kilometers from the City of Lucena. Then,

Tayabas City borders it on the north-east, the city of Lucena on the southeast, the

municipality of Candelaria on the west, and the town of San Juan in Batangas on the

south-west. While the Mount Banahaw on the north and Tayabas Bay on the south.

Tayabas and Pagbilao are also place that have a growing population but fastest

growing economy because they a lot of businesses that build in their town. Political they

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have her own Mayor that support all business just Correct and Registered with

Governments. The economy continues to be dominated by small to medium-scale

business establishments engaged mostly in the distribution of finished products and in the

provision of basic services.

Research Design

The researchers use exploratory and descriptive research designs for accurate

data and high reliable source for this feasibility study. Since using dishwashing liquid has

many problems and issues to skin problems, exploratory research designs will helps the

researcher to understood in depth, especially if it hasn’t done before, while descriptive

research helps the researcher to describe the opinion and perception of the respondents in

the proposed product of the proponents.

Exploratory research, as the name implies, intends merely to explore the research

questions and does not intend to offer final and conclusive solutions to existing problems.

This type of research is usually conducted to study a problem that has not been clearly

defined yet (Dudovskiy, 2018)

The researchers use this kind of research as a medium to identify issues, that can

be used for future research on the product. It helped the researchers to have a better

understanding of the problem on dishwashing liquid market. This research is not intended

to provide particular evidence but helps to have a better understanding of the problem.

This will help to discuss new issues and problems on which there has or no previous

research has been finished.

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Descriptive research is usually defined as a type of quantitative research, though

qualitative research can also be used for descriptive purposes. The research design should

be carefully developed to ensure that the results are valid and reliable (Shona McCombes,

2019).

The researchers used this kind of research to identify the demographic profile of

the market, gather the opinion and perception, and evaluating of the satisfaction of the

market on the proposed product. This kind of research allows the researchers to

investigate better the background of the research problem. Different responses can be

used to compare different variables, so this kind of research is best for this study

Research Participants

The research participants in this study are the head of the households and business

market related to food industry in Lucena City and its nearby city and municipalities

specifically Tayabas City, Pagbilao, Lucban, and Sariaya. The population of households

of the research locale was based on Philippine Statistics Authority (PSA) in year 2015 on

their file entitled “Households Population Statistics by Province, Municipality, and

Barangay.”

Business market in food industry is also one of the respondents of the study. The

researchers also considered the economic status of the households and business owners to

determine the target market of the proposed product. According to the official websites of

Lucena City Government, “ As per Department of Trade and Industry (DTI) records of

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2019, there are over 6,000 registered business establishments, 80% of which are micro-

businesses and SMEs (City Government of Lucena, 2020).

Table 1

Computation of Number of Household Respondents

Numbers of
Municipalitie Households Percentage Of The
Households
s Population Household Population
Respondents
Lucena City 59,836 41% 163
Lucban 11,969 8% 32
Pagbilao 17,284 12% 48
Sariaya 34,592 23% 92
Tayabas 23,837 16% 64
Total 147518147518 11% 399

Source: PSA (2015)

The researchers identified the total household population and obtained the

proportion of each household in the identified market locale as basis for computing the

sample size. The researchers calculated sample size using the Slovin’s formula with a 5%

margin of error that resulted to 399 respondents which is proportionately distributed to

the cities and municipalities. Overall, there are 163 respondents in Lucena City, 32

respondents in Lucban, 48 respondents in Pagbilao, 92 respondents in Sariaya and 64

respondents in Tayabas with a total of 399 respondents.

Where: N
n= 2
1+ N e
n=sample size of the target market

e= marginal error at 5% 147,518

n= 2
1+(147,518)(.05)
N= Total number of respondents
147,518
n=
1+(147,518)(.0025)

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147,518
n=
369.80

n=398.91 or 399 household respondents

Table 2

Computation of Number of Business Respondents Per Municipalities

Percent
Total Number
age of
Busines of
Municipal the
Business Category s Business
ities Business
Populat Respond
Populati
ion ents
on
Cante Hotel Resto
Resor
en t
no % n % no. % n %
. o. o.
Lucena 80 3 21 10 10 4 1 4 317 36% 88
7 6 9 0
Lucban 23 3 7 10 38 5 6 8 174 12% 29
1 1
Pagbilao 81 6 4 3 28 2 5 4 218 19% 46
9 4
Sariaya 29 3 5 6 18 2 3 3 184 14% 34
5 1 2 8
Tayabas 43 3 1 1 63 5 7 6 214 19% 46
8 5
Total 25 38 25 6 1107 100 243
6 3 0
Source: Business Permit and Licensing Office of LGU in Lucena City, Lucban, Pagbilao,
Sariaya, and City of Tayabas.

The researchers requested and identified the total numbers of business such as

restaurant, canteen, resorts, and hotels from each Business Permits and Licensing Office

(BPLO) of the concerned Local Government Units (LGUs) to get the appropriate to get

the sample size. The researchers calculated the sample size using the Slovin’s formula

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with a 5% margin of error that resulted to 243 respondents. Overall, there are 88

respondents in Lucena City, 29 respondents in Lucban, 46 respondents in Pagbilao, 34

respondents in Sariaya and 46 respondents in Tayabas with a total of 243 business

respondent.

N
n= 2
1+ N e

607
n= 2
1+(607)(.05)

607
n=
2.5175

n=243.10 or 243 business respondents

Table 3

Breakdown of Number of Business Respondents

Number of
Municipalities Business Category Business
Respondents
Canteen Hotel Restaurant Resort
Lucena 33 9 43 3 88
Lucban 9 3 15 2 29
Pagbilao 32 1 11 2 46
Sariaya 12 2 7 13 34
Tayabas 17 1 25 3 46
Total 103 16 101 23 243

Table 3 showed how the 243 business respondents was derived. The researchers

decided to compute also the breakdown numbers to have an appropriate proportion of

each category in every municipality. To get the number of respondent in each category

per municipality, the researchers used the percentage of each business category based on

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the total number of businesses to get the appropriate proportion for each business

category.

The researchers used non-random sampling techniques in the selection of sample

such as purposive sampling, quota sampling, and convenience sampling. The selection of

the respondents were done based on the set criteria such as: households living above

poverty line which are residing in the research locale of the study and establishments

which are using dishwashing liquid operating within the research locale of the study. A

proportion of population of respondents in each geographic area of the research local is

determined and the questionnaires were administered to them in their most convenient

time.

Research Instruments

The researchers gathered the data through a survey questionnaire and informal

interview. The survey questionnaire is composed of four parts. The first part includes the

demographic profile and business profile. For demographic information, it includes

name, age, gender, location, employment profile and economic status. For business

profile, it includes business name, business location, position, number of years of

business existence, and business income. The second part of the questionnaire includes

the general questions for market data, to give the researchers the information about the

current brand that respondents use, what platform they prefer to purchase, and how

satisfied the respondents on their current brand. The third part of the questionnaire

includes the idea of the respondents on the proposed product. The fourth part of the

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questionnaire is designed to evaluate the respondents’ satisfaction on the product after

using or testing the sample product. It includes the basic features, value of money, and

level of satisfaction. The survey questionnaire was developed by considering the main

objectives of the study. Informal interview was also conducted to gather further

information as inputs to the market study, technical study, and management study.

Data Gathering Procedures

The researchers defined first the number of the target respondents. Due to the

Covid -19 pandemic, the movement of researchers had been limited. So the researchers

used non-probability sampling. Then, they created two types of questionnaires based on

the types of target respondents such as households and business market. After finalizing

the questionnaire through consultation with and validation of the feasibility study adviser,

the researchers asked for a school permit or authority to be able to conduct the survey and

informal interview to the respondents. The researchers also asked the consent of the

respondents of the study before conducting the data-gathering activity. After the

questionnaires were administered and the interview was conducted, the responses were

retrieved for treatment and analysis.

Data Analysis

According to (Emidio Amadebai, (n.d)), data analysis is important in research

because it makes studying data a lot simpler and more accurate. It helps the researchers

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straightforwardly interpret the data so that researchers don’t leave anything out that could

help them derive insights from it.

The gathered data and responses were analyzed with the use of appropriate

analytical tools. The researchers used simple average, simple percentage and weighted

arithmetic mean for the market data.

Simple average, simple percentage, and weighted arithmetic mean were used for

the simplicity purpose in explaining and analyzing the details of the market. Comparing

two data using this analytical tool is useful. Percentage is the appropriate to use to simple

define the particular answers of the respondents. Generally, percentage is the easy way to

interpret and analyzing the result.

Σx
Simple Average =
N

Where: x is the value of each item

N is the total number of the item

f
Simple Percentage = x 100
N

Where: f= frequency of occurrence of the items

N= total number of the items

Σw x
Weighted Arithmetic Mean =
Σw

Weighted Mean is a measure of central tendency that computed the

average by giving different weights to some of the individual values.

Where: Σ = summation (in other words…add them up!).

w = the weights

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x = the value

Financial ratios helped the researchers to evaluate and analyze the projected

performance of the business. These financial analysis tools used included net profit

margin, operating profit margin, gross profit margin, return on owner’s investment, asset

turnover, return on assets, and payback period.

Net profit margin, or simply net margin, measures how much net income or

profit is generated as a percentage of revenue. It is the ratio of net profits to revenues for

a company or business segment” (Murphy, Chris B., 2022). This is typically express as

decimals form and percentage. It illustrates the revenue collected by a company

Operating margin measures how much profit a company makes on a dollar of

sales after paying for variable costs of production, such as wages and raw materials, but

before paying interest or tax” (Hayes, 2021). It shows how efficiently a company or a

business to generate profit.

Gross profit margin is a metric analysts use to assess a company's financial

health by calculating the amount of money left over from product sales after subtracting

the cost of goods sold” (Bloomenthal, 2021). It shows the profit will be made before

deducting net profit margin. It is often presented as a percentage of net sales.

Return on investment is a performance measure used to evaluate the efficiency

or profitability of an investment or compare the efficiency of a number of different

investments” (Fernado, 2021). It is commonly used as a profitability metrics to evaluate

an investment has performed and also express as percentage.

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Asset turnover ratio measures the value of a company's sales or revenues

relative to the value of its assets. The asset turnover ratio can be used as an indicator of

the efficiency with which a company is using its assets to generate revenue” (Hayes,

2021).

Return on assets refers to a financial ratio that indicates how profitable a

company is in relation to its total assets” (Hargave, 2021). It use by company, analyst,

and investors to determine the uses of company assets is generating a profit. This metrics

also express in percentage.

Payback period is the length of time it takes to recover the cost of an investment

or the length of time an investor needs to reach a breakeven point” (Clarine, 2021). This

is very useful to some investors to determine whether to go through with an investment.

Table 4

Financial Ratios

Financial Ratios Formula

Net Income
Net Profit Margin =
Total Revenue
Operating Profit Operating Earning
=
Margin Total Revenue
Gross Profit Revenue−Cost of Goods Sold
=
Margin Revenue
Return on Current Value of Investment −Cost of Investment
=
Investment Cost of Investments
Total Sales
Asset Turnover = Beginning Assets+ Ending Assets
2

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Net Income
Return on Assets =
Total Assets
Initial Investment
Payback Period =
Cash Flow per Year

Source: Investopedia.com, 2021

For the analysis of qualitative data, content analysis was used. Content analysis is

a research tool used to determine the presence of certain words, themes, or concepts

within some given qualitative data (Columbia University Mailman School of Public

Health, (n.d)). The researchers can quantify and analyze the presence, meanings and

relationships of such certain words, themes, or concepts of the proposed product.

Ethical Consideration

The researchers secured the consent of the research participants before the

conduct of the informal interview and the administration of the questionnaire. Obtaining

informed consent ensures that the participants voluntarily engage in taking part in the

research undertaking. The data collected from the participants were treated with utmost

confidentiality and the research participants were assured that the responses they

provided will be used for the purpose of feasibility only. The researchers avoided

deceptive practices just to collect the necessary data. Avoiding do any harm to the

respondents such as physical harm, psychological distress and discomfort, social

advantage, and privacy was also taken into account. The participants were informed of

their right to withdraw from the research process. The researchers ensured that the

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participants will not be disturbed and they can only engage in answering the

questionnaire at their most convenient time.

Chapter III

MARKET STUDY

This chapter involves the presentation, analysis and discussion of the gathered

data and information about the market. This involves such issues as target market,

consumption of dishwashing liquid, acceptability of the proposed organic dishwashing

liquid made with Aloe Vera Gel, estimation of purchase of the proposed product, demand

for the proposed dishwashing liquid, supply of dishwashing liquid, market gap analysis,

competition, market share estimation, projection of sales and marketing strategies to be

proposed.

Market Study Objectives

1. To describe the target market of the proposed organic dishwashing liquid.

2. To determine consumption of organic dishwashing liquid.

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3. To describe the market acceptability of the proposed organic dishwashing liquid.

4. To estimate the purchase for the proposed organic dishwashing liquid.

5. To project annual demand for the proposed organic dishwashing liquid.

6. To determine the annual supply of dishwashing liquid.

7. To analyze the market gap in dishwashing liquid.

8. To evaluate the competition in dishwashing liquid market.

9. To estimate the market share of the proposed organic dishwashing liquid.

10. To project annual sales of the proposed organic dishwashing liquid.

11. To propose a realistic marketing strategies to meet the sales projection.

I. Description of the Target Market

The target market of the proposed dishwashing liquid are the households and

businesses which are mainly users of dishwashing liquid in Lucena City and nearby city

and municipalities such as the City of Tayabas, Pagbilao, Lucban, and Sariaya in Quezon

Province.

1.Household Market Profile

1.1 Market Size

Based on the data provided by Philippine Statistics Authority (PSA) in the year of

2015, the total number of households in Lucena City, Lucban, Pagbilao, Sariaya, and City

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of Tayabas is 147,518 and with annual average rate of increase of 1.33 The households

which live in poverty incidence is accounted for as 17.1% (Philippine Statistics

Authority, 2020).

2015 Combined Number of Household Population 147,518

Add: Increase of 1.33% per Year for Six Years 11,772
159290,
2021 Estimated Number of Household Population
290
Less: Households Living in Poverty (17.1%) 27,239
Household Market Size 132,051

The estimated number of household market size of organic dishwashing liquid

product is 132,051 in Lucena City, Lucban, Pagbilao, Sariaya, and City of Tayabas.

1.2 Household Profile

Table 5

Distribution of Average Monthly Income of Households

Simple
Income Frequency
Percentage
Lower middle: ₱21,914 - ₱43,828 302 88%
Middle: ₱43,828 - ₱76,669 38 11%
Upper middle: ₱76,669 - ₱131,484 4 1%
Total 344 100

The data showed that households as the target market of the proposed organic

dishwashing liquid with aloe vera gel are predominantly earning an average family

income of ₱21,914 and ₱43,828. Thus, the proposed business of producing and selling

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organic dishwashing liquid with aloe vera gel should consider this income variable of the

target households in making marketing strategies.

Table 6

Average Number of Family with Jobs

No. of Family Members With Job Frequency Simple Percentage

1-2 227 66%
3-4 0 28%
5-6 0 6%
Total 344 100

Based on the conducted survey of the researchers, the data from the cities and

municipalities covered by the market study such as Lucena, Pagbilao, Sariaya, City of

Tayabas, and Lucban showed that families with average number with jobs of 1-2

members have the highest proportion of 66%. It is followed by those families with 3-4

members with job at 28% while those families’ members with 5-6 who have jobs have

the lowest proportion of 6%.

The data showed that the number of family with job has a high potential to buy or

afford the proposed organic dishwashing liquid made of aloe vera gel.

Table 7

Average Number of Family Members

Size of the Family Frequency Simple Percentage

1-2 73 21%
3-4 126 37%
5-6 116 34%
7 And Above 29 8%
Total 344 1%

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The data showed that the highest proportion of the surveyed families have 3-4

members with a 37%. It is followed by 5-6 members with a 34%, and 1-2 members with

21%. The lowest proportion has 8% with 7 and above members.

The data revealed that consumption of dishwashing liquid is not too high

considering the consumption of families. The data tell that the amount of usage still

depends on the number of members. It means that if there is a greater number of

members, there will be also a greater chance to consume dishwashing liquid at home.

Given this analysis, the results indicated clearly that the households have a greater chance

to be a potential market for dishwashing liquid.

1.2 Business Market Profile

1.2.1 Market Size

The business market is also considered as market for dishwashing liquid. The

target municipalities, where these businesses are located, are Lucena City, City of

Tayabas, Lucban, Pagbilao, and Sariaya. Based on the data provided by Business Permit

and Licensing Office (BPLO) of each city and municipality, the total number of hotels,

resorts, restaurants, and canteens in year 2021 in the following cities and municipalities

are: Lucena City has 21 hotels, 10 resort, 106 restaurant, 80 canteens; Lucban has 7

hotels, 6 resort, 38 restaurant, 23 canteens; Pagbilao has 4 hotels, 5 resort, 28

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restaurant, 81 canteens; Sariaya has 5 hotels, 32 resort, 18 restaurant, 29 canteens; City of

Tayabas has 1 hotels, 7 resort, 63 restaurant, 43 canteens. Overall, the total number of

business population is 607.

2021 Number of Business Population 607

Source: BPLO 2021 of Lucena City, Lucban, Pagbilao, Sariaya, and City of Tayabas

The estimated business market size of organic dishwashing liquid made of aloe

vera gel is 607 in the cities and municipalities of Lucena City, Lucban, Pagbilao, Sariaya,

and City of Tayabas is 607 establishments.

1.2.2 Business Profile

Table 8

Average Business Income per Month

Income Range Frequency Simple Percentage
₱10,000 – 50,000 75 34%
₱50,000- 100,000 85 38%
₱100,000-150,000 62 28%
Total 222 1100%

Based on the conducted survey, the data showed that hotels, restaurants, resorts,

and canteens in the five cities and municipalities such as Lucena, Pagbilao, Sariaya, City

of Tayabas, and Lucban have average monthly income of between ₱50,000-₱100,000,

which has the highest proportion of 38% and followed by those with average business

income of ₱10,000-₱ 50,000 at 34%. Those businesses with average monthly income

between of ₱100,000-₱150,000 has the lowest proportion of 28%.

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The data showed that canteens, hotels, restaurants, and resorts as the target market

of the proposed organic dishwashing liquid made of aloe vera gel are predominantly

earning an average family income of ₱50,000-₱100,000. This income variable should be

considered in crafting the marketing strategies.

1.2.3. Market Trend

According to (Euromonitor International, 2020), value growth of home care

continued to be very high in the Philippines in 2019 as the country saw positive economic

growth, a substantial rise in employment and a lower rate of underemployment over the

previous year. It also said that “with rising disposable income, an unusually high per

capita use of social media, greater awareness of health and hygiene and a greater desire

for convenience, a growing middle class increasingly sought more task-specific products

rather than relying on multi-purpose products.”

According to (Euromonitor International, 2021), with low penetration of

dishwashers in the Philippines, hand dishwashing remained the dominant format within

overall dishwashing in the country at the end of the reviMarketresearch.comew period. It

also said that “the pandemic-induced lockdown measures in 2020 resulted in the home

seclusion trend which encouraged many consumers to cook meals from scratch as they

were unable to eat out in horeca outlets”.

This information tells positive prospect for dishwashing in 2020 as home-cooked

meals necessitated regular usage of dishwashing liquid products. However, Filipino

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buying behavior is influenced by various factors such as family, friends, relatives, and

colleagues.

When the pandemic hit the Philippines, the foodservice sector was severely

affected by the strict laws and lockdowns implemented in the Philippines to limit the

spread of the virus. Eateries in the capital Manila that can meet government safety

protocols were allowed to reopen at 30% of their seating capacity, with strict hygiene and

social distancing measures being a must” (Mordor Intelligence, 2021). However, before

the year of 2021 end, the Philippines is already implementing a low strict level where the

food policy in food service businesses allowed to eat many customers as long as people

are following health control, and being fully vaccinated against the Covid-19 virus. Due

to the two years strict policy to the Philippines, people are eager to dine outside where

they will experience more the ambiance and the scenery of the place than a convenience

of food delivery service that people are already used to do where they just enjoy the taste

of the food.

II. Consumption of Dishwashing Liquid

2.1 Consumption of Dishwashing Liquid of by Sizes

2.1.1 Household Market

Table 9

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Estimated Combined Annual Consumption of Dishwashing Liquid of Households in

Lucena and Selected City and Municipalities in Quezon province (in pieces)

Average
Number of Percentage of Combined
Annual
Sizes Target Business which Business Annual
Purchase
Business Bought the Size Purchase
Per Business
25 ml 529 132,051 12% 8,382,597
250 96 132,051 58% 7,352,600
ml
500 85 132,051 19% 2,132,624
ml
1 liter 51 132,051 11% 740,806
Total 100 740806

Based on the result of the survey (Refer to Appendix E for details of the

computation), the total consumption of dishwashing liquid for Lucena City and selected

municipalities in Quezon province was derived. From the presented data, 25ml got 12%

of the total consumption. It is followed by 50ml which got the highest proportion of 58%

of the total consumption while the size 500ml got 19% and 1 liter got 11%.

The total household consumption of dishwashing liquid in Lucena City, Lucban,

Pagbilao, Sariaya, and City of Tayabas is pegged at 18,608,627 pieces of dishwashing

liquid. This consumption is broken down into sizes.

For 25ml, there are 8,382,597 pieces of consumption. For 250ml, there are

7,352,600 pieces of consumption. For 500ml, there are 2,132,624 pieces of consumption.

For 1 liter, there are 740,806 pieces of consumption.

Given these consumption data, it is evident that there is a market for dishwashing

liquid in Lucena City and selected city and municipalities of Province of Quezon such as

Lucban, Pagbilao, Sariaya, and City of Tayabas which are high potential market.

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Table 10

Estimated Annual Consumption of Dishwashing Liquid (in pieces) of Households in

Lucena City and Selected Municipalities in Quezon Province for the Last Five Years

Combined
Projecte
Household
Sizes d Rate of 2017 2018 2019 2020 2021
Annual
Increase
Purchase
25ml 8,382,597 3.15% 7,178,479 7,404,601 7,637,846 7,878,438 8,126,609
250m
7,352,600 3.15% 6,296,436 6,494,774 6,699,359 6,910,389 7,128,066
l
500m
2,132,624 3.15% 1,826,283 1,883,811 1,943,151 2,004,360 2,067,498
l
1 liter 740,806 3.15% 634,393 654,376 674,989 696,251 718,183
Total 740806 634393 654376 674989 696251 718183

Based on the derived data on consumption, projection of increase of consumption

of dishwashing liquid is expected on the basis of the annual rate of increase of the

dishwashing product. The average annual rate of increase of consumption of dishwashing

liquid for five years is provided by Statista (2021). In its report, Revenue in the

Dishwashing Detergents segment amounts to US $805m in 2022. The market is expected

to grow annually by 3.15% in 2022-2026. The consumption data for 2021 for each size of

dishwashing liquid is factored by the rate of increase to arrive at the estimated

consumption in the previous years.

For five years covering 2017-2021, 25ml dishwashing liquid posted the following

estimated consumption: 7,178,479 pieces; 7,404,601 pieces; 7,637,846 pieces; 7,878,438

pieces; and 8,126,609 pieces, respectively.

For 250ml the following consumptions are expected: 6,296,436 pieces; 6,494,774

pieces; 6,699,359 pieces; 6,910,389 pieces; 7,128,066 pieces, respectively.

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For 500ml the following consumptions are projected: 1,826,283 pieces; 1,883,811

pieces; 1,943,151 pieces; 2,004,360 pieces; and 2,067,498 pieces, respectively.

For 1 liter the following consumptions are anticipated: 634,393 pieces; 654,376

pieces; 674,989 pieces; 696,251 pieces; and 718,183 pieces, respectively.

The estimation of data on consumption of dishwashing liquid showed that usage

of this household product continued to increase. Hence, entering this market is a potential

business venture.

2.1.2 Business Market

Table 11

Estimated Annual Consumption of Dishwashing Liquid of Business Market in Lucena and

Selected Municipalities in Quezon province (in pieces)

Average
Percentage of
Annual Number of Combined Business
Sizes Business which
Purchase Target Business Annual Purchase
Bought the Size
Per Business
1 gallon 47 607 56.31% 16,065
1 liter 111 607 41.44% 27,921
500ml 286 607 2.25% 3,906
Total 100 47892
Based on the result of the survey for business market respondents survey (Refer to

Appendix D for details of the computation), the total consumption of dishwashing liquid

for Lucena City and selected city and municipalities in Quezon province was derived.

From the presented data, 1 gallon of dishwashing liquid got 56.31% of the total

consumption. It is followed by 1 liter with 41.44% of total consumption while 500ml got

2.25% of total consumption.

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The total business market consumption of dishwashing liquid in Lucena City,

Lucban, Pagbilao, Sariaya, and City of Tayabas is pegged at 47,892 pieces of

dishwashing liquid. This consumption is broken down into sizes per brand.

The consumption of dishwashing liquid is reported as follows:16,065 pieces for 1

gallon, 27,921 pieces for 1 liter, and 3,906 pieces for 500ml.

Given these consumption data, it is evident that there is a business market for

dishwashing liquid in Lucena City and selected city and municipalities of Province of

Quezon such as Lucban, Pagbilao, Sariaya, and City of Tayabas which are high potential

market.

Table 12

Estimated Annual Consumption of Dishwashing Liquid (in pieces) of Business in Lucena

City and Selected Municipalities in Quezon Province for the Last Five Years

Combine
d Projecte
Sizes Business d Rate of 2017 2018 2019 2020 2021
Annual Increase
Purchase
1
16,065 3.15% 13,757 14,191 14,638 15,099 15,574
gallon
1 liter 27,921 3.15% 23,910 24,663 25,440 26,242 27,068
500ml 3,906 3.15% 3,345 3,450 3,559 3,671 3,787
Total 47892 43029 44322 45656 47032 48450
Based on the derived data on consumption of business market, projection of

increase of consumption of dishwashing liquid is anticipated on the basis of the annual

rate of increase of the dishwashing product. The average annual rate of increase of

consumption for each brand of dishwashing liquid for five years is provided by Statista

(2021). In its report, Revenue in the Dishwashing Detergents segment amounts to US

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$805m in 2022. The market is expected to grow annually by 3.15% in 2022-2026. The

consumption data for 2021 for each brand of dishwashing liquid is factored by the rate of

increase to arrive at the estimated consumption in the previous years.

For five years covering 2017-2021, 1 gallon dishwashing liquid posted the

following estimated consumptions: 13,757 pieces; 14,191 pieces; 14,638 pieces; 15,099

pieces; and 15,574 pieces, respectively.

For 1 liter the following consumptions: 23,910 pieces; 24,663 pieces; 25,440

pieces; 26,242 pieces; and 27,068 pieces, respectively.

For 500ml the following consumptions: 3,345 pieces; 3,450 pieces; 3,559 pieces;

3,671 pieces; and 3,787 pieces, respectively.

The estimation of data on consumption of dishwashing liquid showed that usage

of this dishwashing liquid product is continued to increase. Hence, entering this market is

a potential business venture.

III. Acceptability of the Organic Dishwashing Liquid Made of Aloe Vera Gel

3.1 Household Market

Table 13

Acceptability of the Organic Dishwashing Liquid Made of Aloe Vera Gel by Households
Market

Responses Frequency Simple Percentage

Yes 0 86.22%
No 0 13.78%

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Total 0 100

The collected data showed that 86.22% is willing to purchase and switch to

organic dishwashing liquid made of aloe vera while of 13.78% tells that they are not

willing to switch to organic dishwashing liquid. The data revealed that the proposed

organic dishwashing liquid made with aloe vera has a high potential to enter the

dishwashing liquid market.

3.2 Business Market

Table 14

Acceptability of the Organic Dishwashing Liquid Made of Aloe Vera Gel by Business
Market

Responses Frequency Simple Percentage

Yes 0 91%
No 21 9%
Total 21 100%

Table 14 presented that 91% of the business market are willing to purchase and

switch to organic dishwashing liquid while there are still 9% that are not willing to

purchase the proposed product. Therefore, the data revealed that the proposed

dishwashing liquid has a high potential to be patronized by businesses such as canteen,

hotel, restaurant, and resorts. It is viable to enter the dishwashing liquid market

considering this target market.

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IV. Computation of Purchase of Organic Dishwashing Liquid Made of Aloe Vera

Gel

4.1 Household Market

Table 15

Percentage distribution of Different Sizes of Organic Dishwashing Liquid Made of Aloe

Vera Gel by Household Market (per Month)

Sizes Frequency Simple Percentage

1 liter 57 15%
500ml 64 19%
250ml 0 55%
25ml 39 11%
Total 160 100%

Table 15 presented the distribution of household purchase based on the desired

sizes of organic dishwashing liquid made of aloe vera gel. From the presented data in the

table, the higher percentage is 250ml with 55%. It is followed by 500 ml with 18%, 1 liter

with 16%, and 25 ml with 11%.

The data revealed that household market has a high number of purchases of

250 ml. However, all sizes have the potential to be sold except the one gallon size.

Table 16

Frequency of Purchasing of Organic Dishwashing Liqui Made of Aloe Vera Gel by

Households Market (per Month)

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Frequency of Buying Frequency Simple Percentage

Daily 43 13%
Weekly 256 74%
Monthly 36 10%
Occasionally 9 3%
Total 344 100

Table 16 presented the frequency of purchasing of organic dishwashing liquid

made of aloe vera gel per month. In the total of 344 respondents, 43 respondents or 13%

will buy daily per month. Those who will buy weekly have a total of 256 respondent or

74% per month. There are 36 respondents or 10% who will buy monthly while the

remaining number of 9 respondents that equivalent to 3% will buy occasionally per

month.

The data presented revealed that most of the household market will purchase

organic dishwashing liquid made of aloe vera gel weekly. Hence the data suggested that

the inventory of the proposed product should be maintained as adequate as possible for

weekly demand of the household market.

Table 17

Annual Purchase for 25 ml of Household Market

Mode F Multi 1- Av Total 3- Ave. Tota Gran Annual

-plier 2 e 4 l d Purchas
Total e
Daily 37 365 37 1.5 20,257. - - - 37 20,257.5
5
Weekl 2 52 - - - 2 3.5 364 2 364
y
Total 39 37 20,257. 2 3.5 364 39 364
5

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Computation of Average Annual Purchased per Household:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
20,622
Annual Average Purchase=
39
Annual Average Purchase=528.76∨529 pcs
Based on the data presented in the table, the annual purchase for 25ml of organic

dishwashing liquid made of aloe vera gel is 20,622 pieces. This quantity was derived

from the varying frequency of purchasing the size of the organic dishwashing liquid

which are daily, weekly, monthly, and occasionally with a quantity that ranges from 1-2

pieces, 3-4 pieces, 5-6 pieces as shown in the table. The average purchase for those who

will buy 1 - 2 pieces is 1.5. The average purchase for those who will buy 3-4 pieces is 3.5

while those who intend to buy 5-6 pieces is 5.5. The multiplier for daily is 365; for

weekly is 52; for monthly is 12; and for occasional is 1.

Based on the previous data in Table 15, there are 39 respondents or 11% of the

households will buy 25ml of organic dishwashing liquid made of aloe vera gel per month.

Out of this numbers, 37 respondents will purchase daily 1-2 pieces, and 2 respondents

will purchase weekly 3-4 pieces. With the grand total of annual purchase of 20,622, the

average annual purchase per household is derived by dividing it by the number of those

who want to buy 25ml which is 39 respondents. This resulted to the average annual

purchase for 25ml of organic dishwashing liquid of 529 pieces per household.

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Table 18

Annual Purchase for 250 ml of Household Market

Mult 3 Gran Annual

1- Av Av
Mode F i- Total - Total d Purcha
2 e e
plier 4 Total se
1,642.
Daily 5 365 3 1.5 2 3.5 2,555 5 4,197.5
5
18 18
Weekly 52 1.5 14,040 - - - 180 14,040
0 0
Occasiona
5 1 - - 5 3.5 17.5 5 17.5
lly
19 18 2,572
Total 14040 7 190 18,255
0 3 .5

Computation of Average Annual Purchased per Household Market:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
18,255
Annual Average Purchase=
190
Annual Average Purchase=96.07∨96 pcs
Based on the data in the presented table, the annual purchase for 250ml of organic

dishwashing liquid made of aloe vera gel is 18,255 pieces. This quantity was derived

from the varying frequency of purchasing the sizes of the organic dishwashing liquid

which are daily, weekly, monthly, and occasionally with a quantity that ranges 1-2

pieces, 3-4 pieces, 5-6 pieces from as shown in the table. The average purchase for those

who will buy 1-2 pieces is 1.5. The average purchase for those who will buy 3-4 pieces is

3.5 while those who intend to buy 5-6 pieces is 5.5. The multiplier for daily is 365; for

weekly is 52; for Monthly is 12; and for occasional is 1.

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The data in Table 15 showed that there are 190 respondents or 55% of the

households who will buy 250ml of organic dishwashing liquid made of aloe vera gel per

month. Out of this numbers, three respondents will purchase 1-2 pieces daily and 2

respondents will purchase 3-4 pieces. For weekly, 180 respondents will purchase 1-2

pieces; and for occasionally, there are 5 respondents who will purchase 3-4 pieces.

With the grand total of annual purchase of 18,255, the average annual purchase

per household is derived by dividing it by the number of those who want to buy 250ml

which is 190 respondents. This resulted to the average annual purchase of 250ml of

organic dishwashing liquid, which is 96 pieces per household.

Table 19

Annual Purchase for 500 ml of Household Market

3 Gran Annual
Multi 1- Av Ave Tota
Mode F Total - d Purchas
-plier 2 e . l
4 Total e
Daily 1 365 1 1.5 547.5 - - - 1 547.5
Weekly 6 52 5 1.5 4524 2 3.5 364 60 4888
0 8
Occasionall 3 1 - - - 3 3.5 10.5 3 10.5
y
Total 6 5 3 5071. 64 5,446
4 9 5

Computation of Average Annual Purchased per Household

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
5,446
Annual Average Purchase=
64
Annual Average Purchase=85.09∨85 pcs

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Based on the data presented in Table 19, the annual purchase for 500ml of organic

dishwashing liquid made with aloe vera gel is 5,446 pieces. This quantity was derived

from the varying frequency of purchasing the size of the organic dishwashing liquid

which are daily, weekly, monthly, and occasionally with a quantity that ranges 1-2

pieces, 3-4 pieces, 5-6 pieces as shown in the table. The average purchase of those who

will buy 1 - 2 pieces is 1.5. The average purchase of those who will buy 3-4 pieces is 3.5

while those who intend to buy 5-6 pieces is 5.5. The multiplier for daily is 365; for

weekly is 52; for Monthly is 12; and for occasional is 1.

Based on the data in Table 15, there are 64 respondents or 19% of the households

will buy 500ml of organic dishwashing liquid made of aloe vera gel per month. Out of

this numbers, 1 respondent will purchase 1-2 pieces daily. For weekly,

58 respondents will purchase 1-2 pieces and 2 respondents will purchase 3-4 pieces; and

for occasionally, there are 3 respondents who will purchase 3-4 pieces.

With the grand total of annual purchase of 5,446, the average annual purchase per

household is derived by dividing it by the number of those who want to buy 500ml which

is 64 respondents. This resulted to the average annual purchase of 500ml of organic

dishwashing liquid, which is 85 pieces per household.

Table 20

Annual Purchase for 1 Liter of Household Market

Multi- 1- 3- 5- Grand Annual

Mode F Ave Total Ave Total Ave Total
plier 2 4 6 Total Purchase
Weekly 14 52 14 1.5 1,092 - - - - - - 14 1,092
Monthly 36 12 - - - 36 3.5 1,512 - - - 36 1,512
Occasionally 1 1 - - - - - - 1 5.5 5.5 1 5.5
Total 51 14 36 1 51 2,609.5

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Computation of Average Annual Purchased per Household:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
2,610
Annual Average Purchase=
51
Annual Average Purchase=51.17∨51 pcs
Based on the data presented in Table 20, the annual purchase for 1 liter of organic

dishwashing liquid made of aloe vera gel is 2,610 pieces. This quantity was derived from

the varying frequency of purchasing the sizes of the organic dishwashing liquid which are

daily, weekly, monthly, and occasionally with a quantity that ranges 1-2 pieces, 3-4

pieces, 5-6 pieces as shown in the table. The average purchase of those who will buy 1 - 2

pieces is 1.5. The average purchase of those who will buy 3-4 pieces is 3.5 while those

who intend to buy 5-6 pieces is 5.5. The multiplier for daily is 365; for weekly is 52; for

Monthly is 12; and for occasional is 1.

Based on the data in Table 15, there are 51 respondents or 15% of the households

who will buy 1 liter of organic dishwashing liquid made of aloe vera gel per month. Out

of this numbers, 14 respondents will purchase 1-2 pieces weekly. For monthly, 36

respondents will purchase 3-4 pieces; and for occasionally, there are 1 respondent who

will purchase 5-6 pieces.

With the grand total of annual purchase of 2,609, the average annual purchase per

household is derived by dividing it by the number of those who want to buy 1 liter which

is 51 respondents. This resulted to the average annual purchase for 1 liter of organic

dishwashing liquid is 51 pieces per household.

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Table 21

Combined Annual Demand in Household Market of Different Sizes ofOrganic

Dishwashing Liquid Made of Aloe Vera (in pieces)

Average
Number of Percentage of Combined
Annual
Sizes Target Household which Household Annual
Purchase
Households will Buy the Size Purchase
Per Household
25 ml 529 132,051 11% 7,684,048
250 ml 96 132,051 55% 6,972,293
500 ml 85 132,051 19% 2,132,624
1 liter 51 132,051 15% 1,010,190
Total 100 177991551779
9155
Table 21 presented the data on combined annual purchase of the household

market on the varying sizes of dishwashing liquid made of aloe vera gel. The combined

household annual purchase data for each size was computed by multiplying the average

annual purchase per household for each size by the number of target households. The

overall total was multiply again by the percentage of the target households market who

want to buy the specific size.

Based on the data presented in the table, there is a total of 7,684,048 pieces of

25ml organic dishwashing liquid which will be availed by the households. It is followed

by the 250ml organic dishwashing liquid with a total of 6,972,293 pieces, 2,132,624

pieces of 500 ml, and 1,010,190 pieces of 1 liter. The combined annual purchase of the

different sizes of dishwashing liquid is 17,799,155 pieces.

4.2 Business Market

Table 22

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Computation of Purchase of the Organic Dishwashing Liquid Made of Aloe Vera Gel by
Business Market

Sizes Frequency Simple Percentage

1 Gallon 0 59%
1 Liter 0 39%
500ml 0 2%
Total 00 100%

Table 22 presented the distribution of business market purchases based on the

desired sizes of organic dishwashing liquid made of aloe vera gel. From the presented

data in the table, the higher percentage is 1 gallon with 59%. It is followed by 1 liter

with 39%, and 500ml with 2%.

The data revealed that the business market has a high number of purchases of 1

gallon. In business market, the smaller sizes such as 250ml and 25ml have no potential

to be sold.

Table 23

Frequency of Purchasing of Organic Dishwashing Liquid Made of Aloe Vera Gel by

Business Market

Frequency of
Frequency Simple Percentage
Buying
Daily 5 2%
Weekly 44 20%
Monthly 173 78%
Total 222 100

Table 23 presented the frequency of purchasing of organic dishwashing liquid

made of aloe vera gel. Among the 222 respondents, 5 respondents or 2% will buy daily

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per month. Those who will buy weekly has a total of 44 respondent or 20% while the

remaining 173 respondents or 78% will buy monthly.

The data presented revealed that most of the business market will purchase

organic dishwashing liquid made of aloe vera gel monthly. Hence, the data suggested that

the inventory of the proposed product should be maintained as adequate as possible for

monthly demand of the business market.

Table 24

Annual Purchase for 500 ml of Business Market

Gran
Multiplie Annual
Mode F 5-6 Ave. Total d
r Purchase
Total
Weekly 5 52 5 5.5 1,430 5 1,430

Computation of Average Annual Purchased per Business:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
1,430
Annual Average Purchase=
5
Annual Average Purchase=286 pieces

Based on the data presented in the table, the annual purchase of 500ml of organic

dishwashing liquid made of aloe vera gel is 1,430 pieces. This quantity was derived from

the varying frequency of purchasing the sizes of the organic dishwashing liquid which are

daily, weekly, monthly, and occasionally with a quantity that ranges from 1-2 pieces, 3-4

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pieces, 5-6 pieces as shown in the table. The average purchase for those who will buy 1 -

2 pieces is 1.5. The average purchase for those who will buy 3-4 pieces is 3.5 while those

who intend to buy 5-6 pieces is 5.5. The multiplier for daily is 365; for weekly is 52; for

Monthly is 12; and for occasional is 1.

Based the data in Table 22, there are 5 respondents or 2% of the businesses who

will buy 500ml of organic dishwashing liquid made of aloe vera gel per month. Out of

this numbers, there are only 5 respondent who will purchase 5-6 pieces weekly. With the

grand total of annual purchase of 1,430, the average annual purchase per business is

derived by dividing it by the number of those who want to buy 500ml which is 5

respondents. This resulted to the average annual purchase for 500ml of organic

dishwashing liquid, which is 286 pieces per business.

Table 25

Annual Purchase for 1 Liter of Business Market

Multi Gran Annual

3- Ave Tota 5- Ave Tota
Mode F - d Purchas
4 . l 6 . l
plier Total e
3 3 6,55
Weekly 52 3.5 36 6,552
6 6 2
Monthl 5 5 3,56
12 - - - 5.5 54 3,564
y 4 4 4
9
Total 90 10116
0

Computation of Average Annual Purchased per Business:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents

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10,116
Annual Average Purchase=
90
nnual Average Purchase=112.4∨112 pieces
Based on the data presented in the table, the annual purchase of 1 liter of organic

dishwashing liquid made of aloe vera gel is 10,116 pieces. This quantity was derived

from the varying frequency of purchasing the sizes of the organic dishwashing liquid

which are daily, weekly, monthly, and occasionally with a quantity that ranges from 1-2

pieces, 3-4 pieces, 5-6 pieces as shown in the table. The average purchase for those who

will buy 1 - 2 pieces is 1.5. The average purchase for those who will buy 3-4 pieces is 3.5

while those who intend to buy 5-6 pieces is 5.5. The multiplier for daily is 365; for

weekly is 52; for Monthly is 12; and for occasional is 1.

Based on the data in Table 22, there are 90 respondents or 39% of the businesses

which will buy 1 liter of organic dishwashing liquid made of aloe vera gel per month. Out

of this numbers, 36 respondents will purchase 3-4 pieces weekly; and for monthly, 54

respondents will purchase 5-6 pieces.

With the grand total of annual purchase of 10,116, the average annual purchase

per business is derived by dividing it by the number of those who want to buy 1 liter

which is 90 respondents. This resulted to the average annual purchase for 1 liter of

organic dishwashing liquid, which is 112 pieces per business.

Table 26

Annual Purchase for 1 Gallon of Business Market

Mode F Mul 1 A Tot 3 A Tot 5 A Tot Gra Annu

ti- - ve al - ve al - ve al nd al

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plie Tota Purch

2 4 6
r l ase
Week 1.
1 52 1 78 - - - - - - 1 78
ly 5
Mont 12 4 1. 2 3. 6 5. 4,0
12 756 966 126 5,748
hly 6 2 5 3 5 1 5 26
12 4 2 6
127 5826
7 3 3 1

Computation of Average Annual Purchased per Business:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
5,826
Annual Average Purchase=
127
Annual Average Purchase=45.87∨46 pieces

Based on the data presented in the table, the annual purchase of 1 gallon of

organic dishwashing liquid made of aloe vera gel is 5,826 pieces. This quantity was

derived from the varying frequency of purchasing the sizes of the organic dishwashing

liquid which are daily, weekly, monthly, and occasionally with a quantity that ranges

from 1-2 pieces, 3-4 pieces, 5-6 pieces as shown in the table. The average purchase for

those who will buy 1 - 2 pieces is 1.5. The average purchase for those who will buy 3-4

pieces is 3.5 while those who intend to buy 5-6 pieces is 5.5. The multiplier for daily is

365; for weekly is 52; for Monthly is 12; and for occasional is 1.

Based on the data in Table 22, there are 127 respondents or 59% of the businesses

which will buy 1 gallon of organic dishwashing liquid made of aloe vera gel per month.

Out of this number, 1 respondent will purchase 1-2 pieces weekly; for monthly, 42

respondents will purchase 1-2 pieces, 23 respondents will purchase 3-4 pieces, and 61

respondents will purchase 5-6 pieces. With the grand total of the annual purchase of

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5,826, the average annual purchase per business is derived by dividing it by the number

of those who want to buy 1 gallon which is 127 respondents. This resulted to the average

annual purchase of 1 gallon of organic dishwashing liquid, which is 46 pieces per

business.

Table 27

Combined Annual Purchase in Business Market of Different Sizes of Organic

Dishwashing Liquid Made of Aloe Vera (in pieces)

Average
Percentage of
Annual Number of Combined
Business which
Sizes Purchase Target Business Annual
will Buy the
Per Business Purchase
Size
Business
1
46 607 59% 16,474
gallon
1 liter 112 607 39% 26,514
500ml 286 607 2% 3,472
Total 100 46460

Table 27 presented the data on combined annual purchase of the business market

on varying sizes of dishwashing liquid made of aloe vera gel. The combined business

annual purchase data for each size were computed by multiplying the average annual

purchase per business to the number of target business that derived in the total target

businesses and multiply again by the percentage of the target household market which

want to buy the specific size. Based on the data presented in the table, there is a total of

16,474 pieces of 1 gallon organic dishwashing liquid which will be availed by the

business market. It is followed by the 1 liter organic dishwashing liquid with a total of

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26,514 pieces and 3,423 pieces of 500 ml while the sizes of 250ml and 25ml have no

annual purchase. The combined annual purchase of the different sizes of dishwashing

liquid is 327,901 pieces.

These computed data on annual purchase will be serve as the baseline data for the

projection of demand for organic dishwashing liquid made of aloe vera gel for year 2022.

V. Projection of Annual Demand for Organic Dishwashing Liquid Made of Aloe

Vera Gel

5.1 Household Market

Table 28

Projection of Annual Demand in Household Market for Organic

Dishwashing Liquid Made of Aloe Vera Gel

Combined
Projecte
Household
Sizes d Rate of 2023 2024 2025 2026 2027
Annual
Increase
Purchase
25ml 7,684,048 1% 7,760,888 7,838,497 7,916,882 7,996,051 8,076,012
250m
6,972,293 1% 7,042,016 7,112,436 7,183,560 7,255,396 7,327,950
l
500m
2,132,624 1% 2,153,950 2,175,490 2,197,245 2,219,217 2,241,409
l
1 liter 1,010,190 1% 1,020,292 1,030,495 1,040,800 1,051,208 1,061,720
Total 17799155 17979169 18158942 18340512 18523898 18709118

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Based on the annual purchase data and with an assumed 1% annual rate of

increase of demand due to rate of increase of household population which is projected to

be 1.33% in Quezon Province annually as per PSA report in 2015, the projection of

demand for organic dishwashing liquid made of aloe vera gel can be computed.

The presented data in the table showed that the demand for 25ml organic

dishwashing liquid made of aloe vera gel has the following growth pattern: for the year

2023 it will have 7,760,888 pieces; 7,838,497 pieces for 2024; 7,916,882 pieces for 2025;

7,996,051 pieces for 2026; and 8,076,012 pieces for 2027.

For 250ml organic dishwashing liquid made of aloe vera gel, growth is expected

as follows: 7,042,016 pieces for 2023; 7,112,436 pieces for 2024; 7,183,560 pieces for

2025; 7,255,396 pieces for 2026; and 7,327,950 pieces for 2027.

For 500ml organic dishwashing liquid made of aloe vera gel, the projection of

increase is as follows: for 2023; 2,153,950 pieces for 2024; 2,175,490 pieces for 2025;

2,197,245 pieces for 2026; and 2,241,409 pieces for 2027.

For 1 liter organic dishwashing liquid made of aloe vera gel, the projection of

increase is as follows: 1,020,292 pieces for 2023; 1,030,495 pieces for 2024; 1,040,800

pieces for 2025; 1,051,208 pieces for 2026; and 1,061,720 pieces for 2027.

The combined household demand for all sizes of organic dishwashing liquid made

of aloe vera gel of households in Lucena City, Sariaya, Lucban, City of Tayabas, and

Pagbilao is reflected as follows: 17,977,146 pieces in the year 2023; 18,156,918 pieces in

the year 2024; 18,338,487 pieces in the year 2025; 18,521,872 pieces in the year 2026;

and 18,707,091 pieces in the year 2027.

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5.2 Business Market

Table 29

Projection of Demand in Business Market for Organic Dishwashing Liquid Made of Aloe
Vera Gel

Combined
Projected
Business
Sizes Rate of 2023 2024 2025 2026 2027
Annual
Increase
Purchase
500ml 3,472 8.5% 3,767 4,087 4,435 4,812 5,221
1 liter 26,514 8.5% 28,768 31,213 33,866 36,745 39,868
1 gallon 16,474 8.5% 17,874 19,394 21,042 22,831 24,771
Total 46460 52432 56718 61368 66414 71887

Based on the annual purchase data and with an assumed of 8.5% annual rate of

increase of demand due to CALABARZON percent growth rates by service industry as

per (NEDA, 2018) , the projection of demand for organic dishwashing liquid made of

aloe vera gel can be computed.

For 500ml organic dishwashing liquid made of aloe vera gel, the projection of

increase is as follows: 3,767 pieces for 2023; 4,087 pieces for 2024; 4,435 pieces for

2025; 4,812 pieces for 2026; and 5,221 pieces for 2027.

For 1 liter organic dishwashing liquid made of aloe vera gel, the projection of

increase is as follows: 28,768 pieces for 2023; 31,213 pieces for 2024; 33,866 pieces for

2025; 36,745 pieces for 2026; and 39,868 pieces for 2027.

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For 1 gallon organic dishwashing liquid made of aloe vera gel, the projection of

increase is as follows: 17,874 pieces for 2023; 19,394 pieces for 2024; 21,042 pieces for

2025; 22,831 pieces for 2026; and 24,771 pieces for 2027.

The combined business market demand for all sizes of organic dishwashing liquid

made of aloe vera gel of canteens, hotel, restaurants, and resort in Lucena City, Sariaya,

Lucban, City of Tayabas, and Pagbilao is reflected as follows: 52,432 pieces in the year

2023; 56,718 pieces in the year 2024; 61,368 pieces in the year 2025; 66,414 pieces in

the year 2026; and 71,887pieces in the year 2027.

Table 30

Combined Annual Purchase of Households and Business Market

2023 2024 2025 2026 2027

2023 2024 2025 2026 2027

Based on the combined annual purchase of households and business market for all

sizes of the proposed product in Lucena City and nearby municipalities, the following

purchase data are reflected as follows: 18,029,578 pieces in the year 2023; 18,213,636

pieces in the year 2024; 18,399,855 pieces in the year 2025; 18,588,286 pieces in the year

2026; and 18,778,978 pieces in the year 2027.

VI. Estimation of Supply of Dishwashing Liquid in Lucena City, Pagbilao, Sariaya,

City of Tayabas, and Lucban

Table 31

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Estimated Annual Average Purchases of Grocery Stores/Supermarkets

Average Purchase of
Dishwashing Liquid
Groceries/Supermarkets Municipalities
Per Month (in
pieces)
1. NEW LUCKY SEVEN GROCERY Lucena 7,308
2. NEW PROSPEROUS Lucena 31,865
3. CQ MART Lucena 16,855
4. DUDES SAVER MART Lucena 15,676
5. ILAYA MARKET Lucena 46,759
6. LA SUERTE SUPERMARKET Lucena 43,730
7. ROYAL CANDY PLUS MART Lucena 25,932
8. TCMC GROCERY STORE Lucban 15,638
9. FIRST ACER MINIMART Lucban 14,262
10. ONGVILLE GROCERY STORE Lucban 10,373
11. ZANDER AND MARIFA GROCERY STORE Lucban 13,123
12. SOUTH EMERALD SUPERMARKET Sariaya 21,374
13. ZZ GROCERY STORE Sariaya 12,416
14. BUNSOTHEL Pagbilao 8,762
15. BEE TIN GROCERY STORE Pagbilao 9,547
16. LA SUERTE MINI SHOP Pagbilao 32,415
17. RSV GROCERY STORE Tayabas 12,376
18. TCMC GROCERY SHOP Tayabas 8,250
19. STARSHOP Tayabas 21,217
20. DENS AND FATCH GROCERY STORE Tayabas 8,761
Total Monthly Purchases 376639
Divided by number of interviewed grocery
21
stores/supermarkets
Total monthly average purchases of dishwashing liquid 18,710
Multiply by number of grocery stores/supermarket
Table Continued… 74

Total monthly purchases of all grocery stores/supermarket 1,384,540

Multiply by the number of months in a year 12
Total Annual Average Purchases of Dishwashing 16,614,480
Liquid

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Table 31 showed the estimation of supply of dishwashing liquid in Quezon

Province based on the result of survey conducted to select groceries and supermarkets in

Lucena City. According to the provided data of DTI, there are 74 registered groceries and

supermarkets in Lucena City, Lucban, City of Tayabas, Sariaya, and Pagbilao in 2021.

The researchers were able to gather data from 21 groceries and supermarkets only due to

confidentiality of their data. Thus, the researchers estimate it using the available data

from the 21 groceries and supermarkets as the baseline data to determine the supply of

dishwashing liquid based on the inventory purchases of these groceries and supermarkets.

The reported monthly purchases of the groceries and supermarkets are as follows:

New Lucky Seven Grocery–7,308; New Prosperous–31,865; CQ Mart–16,855; Dudes

Saver Mart–15,676; Ilaya Market–46,759; La Suerte Supermarket–43,730; Royal Candy

Plus Mart–25,932; TMC Grocery Store –15,638; First Acer Minimart–14,262; Ongville

Grocery Store–10,373; Zander and Marifa Grocery Store –13,123; SIDC Coopmart–

16,266; South Emerald-21,374 ;ZZ Grocery Store–12,416; Bunsothel–8,762; Bee Tin

Grocery Store–9,547; La Suerte–32,415; RSV Grocery Store–12,376; TCMC Grocery

Store–8,250; Starshop–21,217; and Dens and Fatch Grocery Stor –8,761.

The total monthly purchase of these groceries and supermarkets is 392,905 and

was divided by 21 to arrive at the average monthly purchase of 18,710 pieces. Then, it

was multiplied to the total number of registered groceries and supermarkets in Lucena

City and selected municipalities to get the total estimated monthly purchases of

1,384,540. Subsequently, the figure is multiplied again to 12 months to obtain the

estimated annual purchases of all registered groceries and supermarkets of 16,614,480

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pieces. Hence, the estimated supply of dishwashing liquid in 2022 in Quezon Province

was determined to be 16,614,480. Assuming a 1% increase in demand, supply for five

years may then be projected.

Table 32

Estimated Supply of Dishwashing Liquid for the Last Five Years (in pieces)

Projected
Rate of 2018 2019 2020 2021 2022
Increase
15,966,18 16,125,85 16,287,10 16,449,98 16,614,48
1%
9 1 9 0 0

Table 32 presented the data on estimated consumption of dishwashing liquid in

Quezon province for the last five years. The estimated supply data are derived by

factoring the 2021 supply data using assumed one percent (1%) rate of increase in supply

as the factor to get the present values in the previous years.

As depicted in the table, the following are the estimated supply; 15,966,189

pieces in 2018; 16,125,851 pieces in 2019; 16,287,109 in 2020; 16,449,980 in 2021; and

16,614,480 pieces in 2022.

Table 33

Projected Supply of Dishwashing Liquid for the Next Five Years (in pieces)

Combined Projected
Annual Rate of 2023 2024 2025 2026 2027
Purchase Increase

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16,614,480 1% 16,780,625 16,948,431 17,117,915 17,289,095 17,461,985

Table 33 provided the projection of supply for five years. With an assumed 1% of

increase in supply considering the projected increase in demand of 1%, supply can be

projected as follows: 16,780,625 pieces in 2023; 16,948,431 pieces in 2024; 17,117,915

pieces in 2025; 17,289,095 pieces in 2026; and 17,461,985 pieces in 2027.

VII. Demand Gap Supply

Table 34

Demand - Supply Gap Analysis

Demand (in Supply (in Market Gap (in

Year
pieces) pieces) pieces)
2023 18,029,578 16,780,625 1,248,953
2024 18,213,636 16,948,431 1,265,205
2025 18,399,855 17,117,915 1,281,940
2026 18,588,286 17,289,095 1,299,191
2027 18,778,978 17,461,985 1,317,020

Table 34 showed the matching of demand and supply data to determine the

market gap. Based on the data, there are market positive gaps in the projected data for

five years. In 2023, it expected that demand is larger than supply by 1,248,900 pieces of

dishwashing liquid. In 2024, the demand is over supply by 1,265,148 pieces. In 2025,

demand is higher than supply by 1,281,877 pieces. In 2026, demand is above supply by

1,299,123 pieces. And in 2027, demand overwhelmed supply by 1,315,094 pieces.

The analysis of the demand and supply data indicated that there is still a high

portion of the dishwashing liquid market which is not yet served. This offers opportunity

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for the proposed organic dishwashing liquid made of aloe vera gel to enter the

dishwashing liquid market

VIII. Competitive Analysis of the Dishwashing Liquid Market

According to Market Watch (2022), the top 3 major player companies in the

global market of dishwashing liquid are P&G, Unilever, and Colgate-Palmolive. They

also projected that the global dishwashing liquid market size is projected to reach USD

23,340 million by 2026, from USD 18,770 million in 2020, at a CAGR of 3.15% during

2021-2026.

According to (Wikipedia contributors, 2022), Procter & Gamble or also known

P&G is an American multinational consumer goods corporation headquartered in

Cincinnati, Ohio. The founders of P&G are William Procter and James Gamble. In the

year 2021, review of annual World Intellectual Property Indicators P&G ranked 9th in the

world with 57 designs in industrial design. P&G also ranked number 42 on the 2018

Fortune 500 list of the largest United States corporation by total revenue in the year 2019

67,684 million us dollars. P&G is the leading player in household cleaners categories.

Unilever PLC is a British multinational consumer goods company headquarted in

London, England. In the year 2020, Unilever earned a revenue totalled of 50.72 billion

euro (Wikipedia Contributors, 2022). According to Statista (2022), Unilever operates in

nearly 190 countries around the world and has been a traditional paragon of excellence

and quality in the Fast Moving Consumer Goods sector. The company derives its

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competitive advantage from its global footprint and its track record of enhancing value

for the consumers around the world.

Colgate-Palmolive has long been in competition with P&G, the world’s largest

soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World

War II, and thousands of consumers turned from Colgate soaps to the new product. When

P&G innovated their toothpaste with fluoride, Colgate lost its first rank in the place

(Wikipedia Contributors, 2022).

IX. Estimated Market Share of Organic Dishwashing Liquid Made of Aloe Vera Gel

Table 35

Market Share Data on Dishwashing Liquid

Brands Percentage
Max Glow 22%
Mr. Sparkle 15%
Refill 12%
Joy 10%
Mighty Mom 9%
Smart 8%
Axion 8%
Bonus 7%
Others: 5%
AV SafeM Organic Dishwashing Liquid 4%
Total 1%

According to the article titled “Dish Detergent Market - Global Industry Analysis,

Size, Share, Growth, Trends, and Forecast, 2021-2031” by Transparency Market

Research (2020), prominent dish detergent companies are projected to face tough

competition during the forecast period. Brands such as Henkel AG & Co. KGaA, Procter

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& Gamble, Reckitt Benckiser Group PLC, Unilever, and the Clorox Company etc. are

launching a new range of dish detergents in the market. Companies are spreading

awareness and conducting promotional drives to increase the demand for dish detergents

in emerging economies of the globe.

P&G is the largest manufacturer in the global market, with about 19% market

shares, and followed competitors are Unilever, Reckitt Benckiser and Colgate-Palmolive,

etc. (WICZ, 2021).

Based on the survey that the researchers conducted, local brand have high level of

consumption such as Max Glow, Mr. Sparkle. Refill is also locally made that is

patronized mostly by the business market due to its affordable price. The Mighty Mom

brand is also locally made in the Philippines.

Due to the constant shift away from local brands for dishwashing needs, SAFEM

Corporation will assume a 4% estimated market share, which is lower than the market

share rate of the lowest of the brand leaders, Bonus. Since its dishwashing liquid is new

to the market, this is the market share that the new company will aim for.

X. Projected Annual Sales

10.1 Household Market

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Table 36

Projected Annual Sales for Five Years of Organic Dishwashing Liquid Made of Aloe
Vera Gel

Combined Assumed Share Projected

Sizes Annual Market In the Rate of 2023 2024 2025 2026 2027
Demand Share Market Increase
310,43 313,54 316,67 319,84 323,04
25ml 7,684,048 4% 307,362 1%
6 0 5 3 1
250m 281,68 284,49 287,34 290,21 293,11
6,972,293 4% 278,892 1%
l 1 8 3 6 8
500m
2,132,624 4% 85,305 1% 86,158 87,020 87,890 88,769 89,656
l
1 lit 1,010,190 4% 40,408 1% 40,812 41,220 41,632 42,048 42,469
Total 17799155 721110 728302 735565 742902 750311

Table 36 showed the projection of sales of organic dishwashing liquid made of

aloe vera gel for five years. The projection of sales is based on the assumed market share

of 4% of demand for dishwashing liquid. Thus, the share in the market of 4% for each

size is as follows: For 25ml, the share in the market is 310,436 pieces in 2023; 313,540

pieces in 2024; 316,675 pieces in 2025; 319,843 pieces in 2026; and 323,041 pieces in

2027.

For 250ml, the share in the market is 281,681 pieces in 2023; 284,498 pieces in

2024; 287,343 pieces in 2025; 290,216 pieces in 2026; and 293,118 pieces in 2027.

For 500ml, the share in the market is 86,158 pieces in 2023; 87,020 pieces in

2024; 87, 890 pieces in 2025; 88,769 pieces in 2026; and 89,656 pieces in 2027.

For 1 liter, the share in the market is 40,812 pieces in 2023; 41,220 pieces in

2024; 41,632 pieces in 2025; 42,048 pieces in 2026; and 42,469 pieces in 2027.

10.2 Business Market

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Table 37

Projected Annual Sales for Five Years of Organic Dishwashing Liquid Made of Aloe
Vera Gel

Assume Share
Combine Projecte
d In the
Sizes d Annual d Rate of 2023 2024 2025 2026 2027
Market Marke
Demand Increase
Share t
500ml 3,472 4% 139 8.5% 151 163 177 192 209
1,59
1 liter 26,514 4% 1,061 8.5% 1,151 1,249 1,355 1,470
5
1 gallo
16,474 4% 659 8.5% 715 776 842 913 991
n
Total 46460 4040 4212 4399 4601 4822

Table 36 showed the projection of sales of organic dishwashing liquid made of

aloe vera gel for five years. The projection of sales is based on the assumed market share

of 4% of demand for dishwashing liquid. Thus, the share in the market of 4% for each

size is as follows: For 500ml, the share in the market is 151 pieces in 2023; 163 pieces in

2024; 177 pieces in 2025; 192 pieces in 2026; and 209 pieces in 2027.

For 1 liter, the share in the market is 1,151 pieces in 2023; 1,249 pieces in 2024;

1,355 pieces in 2025; 1,470 pieces in 2026; and 1,595 pieces in 2027.

For 1 gallon, the share in the market is 715 pieces in 2023; 776 pieces in 2024;

842 pieces in 2025; 913 pieces in 2026; and 991 pieces in 2027.

10.3 Combined Projected Annual Sales

Table 38

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Combined Projected Annual Sales of Households and Business Market of Organic

Dishwashing Liquid Made of Aloe Vera Gel (in pieces)

Sizes 2023 2024 2025 2026 2027

25ml 310,436 313,540 316,675 319,843 323,041
250ml 281,681 284,498 287,343 290,216 293,118
500ml 594140 600062 606043 612085 618186
1 liter 1188280 1200124 1212086 1224170 1236372
1 gallon 715 776 842 913 991
Total 2377275 2401024 2425014 2449253 2473735

Table 38 showed the combined projection annual of sales of organic dishwashing

liquid made of aloe vera gel for five years. The projection was combined annual sales of

household and business market per size.

For 25ml, the share in the market is 310,436 pieces in 2023; 313,540 pieces in

2024; 316,675 pieces in 2025; 319,843 pieces in 2026; and 323,041 pieces in 2027.

For 250ml, the share in the market is 281,681 pieces in 2023; 284,498 pieces in

2024; 287,343 pieces in 2025; 290,216 pieces in 2026; and 293,118 pieces in 2027.

For 500ml, the share in the market is 86,309 pieces in 2023; 87,183 pieces in

2024; 88,067 pieces in 2025; 88,961 pieces in 2026; and 89,865 pieces in 2027.

For 1 liter, the share in the market is 41,963 pieces in 2023; 42,469 pieces in

2024; 42,987 pieces in 2025; 43,518 pieces in 2026; and 44,064 pieces in 2027.

For 1 gallon, the share in the market is 715 pieces in 2023; 776 pieces in 2024;

842 pieces in 2025; 913 pieces in 2026; and 991 pieces in 2027.

XI. Marketing Strategy

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Product

A product is “anything that can be offered to a market for attention, acquisition,

use or consumption. It includes physical objects, services, personalities, place,

organizations, and ideas” (Claessens, 2021).

The proposed product that the researchers formulate is organic dishwashing liquid

made of aloe vera gel. They extract the aloe vera gel inside the aloe vera plant and they

also added it with raw materials and safe chemicals. The researchers excluded some not

important chemicals to reduce the exposure in other chemicals

Based on the result of the survey they conducted, the researchers decided to offer

five different sizes of organic aloe vera dishwashing liquid. However, due to the large

percentage of the Max Glow brand that is only placed on the pet refill bottle, they

considered offering a refill bottle. The sizes they will offer are 25ml, 250ml, 500ml, 1

liter, and 1 gallon.

Figure 1

Package of 25ml in Sachet

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Figure 2
Package of 250ml in flip Top Caps, 500ml and 1 liter in Pump Cap Bottle

Figure 3
Packaging of 1 Gallon

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Figure 4
Primary Product Label

Figure 5
Company Logo

Figure 6
Product Outer Package

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Price

Price is the value assigned to a finite quantity, weight, or other measure of a good

or service. It is a consideration given in exchange for transfer of ownership. Price is the

amount that consumers will be willing to pay for a product (Investopedia, 2022)

Price is one of the factors that influence the buying behavior of every consumer

and is perhaps considered first by the buyer before quality. Thus, it should be computed

reasonably to consider the affordability of the offer before introducing it in the market.

The company will use cost-plus pricing approach. The cost per unit of the

dishwashing liquid was determined by computing the cost of production. From the cost of

production, a mark-up of 40% is added to arrive at the selling price. The determination of

price through cost-plus pricing is presented herein.

Table 39

Determination of Price Per Unit Through Cost-Plus Pricing

Total Total Total Total

Sizes to Mark- Selling
Direct Direct Overhead Production
produce up Price
Materials Labor Cost Cost
25ml 0.85 0.92 2.77 4.54 40% 6.00
250ml 8.47 0.70 2.16 11.33 40% 16.00
500ml 21.91 0.25 0.82 22.98 40% 32.00
1 Liter 47.54 0.13 0.41 48.08 40% 67.00
1 gallon 71.79 0.004 0.57 72.36 40% 101.00

Table 39 showed the breakdown of cost as basis for determination of price under

cost-plus pricing method (Refer to Appendix E for details of the computation).

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For 25ml, direct material cost per unit accounts for ₱ 0.85; direct labor cost is

₱0.92; overhead cost is ₱ 2.77; total production cost is ₱ 4.54. Adding a mark-up of 40%

based on the total production cost will result in the total price worth ₱ 6.00.

For 250ml, direct material cost per unit is ₱ 8.47; direct labor cost is ₱ 0.70;

overhead cost is ₱ 2.16; total production cost is ₱ 11.33. Adding a mark-up of 40% based

on the total production cost will result in the total price worth ₱ 16.00.

For 500ml, direct material cost per unit is ₱ 21.91; direct labor cost is ₱ 0.25;

overhead cost is ₱ 0.82; total production is ₱ 22.98. Adding a mark-up of 40% based on

the total production cost that will result in the total price worth ₱ 32.00.

For 1 liter, direct material cost per unit is ₱ 47.54; direct labor cost is ₱ 0.13;

overhead cost is ₱ 0.41; total production is ₱ 48.08. Adding a mark-up of 40% based on

the total production cost will be result in the total price worth ₱ 67.00.

For 1 gallon, direct material cost per unit is ₱ 71.79; direct labor cost is ₱ 0.004;

overhead cost is ₱ 0.57; total production is ₱ 72.36. Adding a mark-up of 40% based on

the total production cost that will result in the total price worth ₱ 101.00.

Place

According to BBC (2021), place is the point where products are made available to

customers. A business has to decide on the most cost-effective way to make their

products easily available to customers. It is where the customer find access and to

purchase from.

Figure 7

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Where do you buy dishwashing liquid ?

390 382
360
330
300
270
No. of Respondents

243
240
210 Online Store
180 Physical Store
150
120
90
60
30 17 9
0
Household Market Business Market
Target Market

The Prefer Platform or Place of the Target Customers to Purchase the Organic
Dishwashing Liquid made in Aloe Vera Gel

The channel that the SAFEM Company will adopt is based on the survey result.

Supermarkets
SAFEM Households
Producer Company Intermediaries Grocery Stores Consumers Businesses
Sari-sari Stores

Figure 8
Proposed Distribution Channel

Figure 8 above showed the flow of the channel of the distribution of the proposed

business from producers to retailers such as supermarkets, groceries stores and sari-sari

stores. Focusing on retailers, SAFEM Company can reduce transaction cost by using this

kind of distribution method. Based on the data provided by Department of Trade and

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Industry (DTI) there are 74 registered supermarkets and grocery stores in Lucena City,

Lucban, Pagbilao, Sariaya, and City of Tayabas. There has also a significant number of

unregistered businesses which are continuing their operation such as sari-sari stores.

These retailers are of great help to promote and dispose the product to the final

consumers which are the households and businesses such as canteens, hotels, restaurant,

and eatery.

Promotion

According to (Ward, 2020), promotion is any communication that attempts to

influence people to buy products or services. Businesses generally promote their brand,

products, and services by identifying a target audience and finding ways to bring their

message to that audience.

The figure depicts their preference for specific advertising platforms based on the

survey results.

Advertising
B AC HE L OR
Platform
OF S C IE NC E IN E NT R E P R E NE UR S HIP

10000%
9000%
8000%
7000% 6600% Social Media
 5000% Radio
4000% 3000% Referral
3000% 2000% Location on Shelf
2000% 1400%
1000% 100%500%600%
0%
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0%
Households
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Target Market

Figure 9

Advertising Platform

Based on the survey result, household respondents chose referral that has 66% as

the top rank reference. It is followed by television advertisement that has 20% and

location on shelf that has 14%. Social Media, Radio, and other option has zero percent

(0%) or no respondents as the survey results showed with household market.

In business market, the survey results showed that the respondents chose referral

which has 58% as the top rank reference also. It is followed by location on shelf

advertisement that has 30%. Then radio advertisement has 6%, television has 5%, and

social media has 1%.

Overall, the combined target market chose referral as the top rank reference. Due

to the high demand of Max Glow because of cheap price as shown in Table 11, Max

Glow was not advertised in any platform like television, radio, and social media. It is

only offered in every supermarket, grocery store, and sari-sari store.

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 Social Media Advertisement

According in the article of Syntactics, Inc. (2021), the advantages of social media

advertising are to increase brand awareness, to promote customer engagement, to assist in

monitoring of competitors, and to provides accessible consumer insights.

In the case of such strategy, advertising cost is not much expensive unlike

television advertising cost. However, the company still adapt the advertising strategy

using social media platform such as Facebook, Instagram, Twitter, TikTok and YouTube.

According to Statista (2022), the share of advertising audience of social media in

the Philippines as of February 2022 by age and gender are the following: 18 to 24 years

old has 16.9% female and 14.3% male; 25 to 34 years old has 14.5% female and 13.9%

male; 35 to 44 years old has 7.4% female and 6.8% male; 45 to 54 years old has 4.1%

female and 3.4% male; and 55 to 64 years old has 2.4% female and 1.7%% male.

Since the highest percentage is in the bracket of 18 to 24 years old of advertising

audience of social media in the Philippines and the highest advertising platform based on

the survey of the researchers is referral. The researchers projected that the highest age

bracket can refer the proposed product to their parents or relatives to boost the social

media advertisement. The remaining age bracket still has a potential to persuade using the

social media platforms. This innovation in communication and connecting target market

those social media platform have become more powerful.

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Figure 10

Social Media Logo

 Tarpaulin or Banner Advertisement

Big and small enterprise alike use billboards and banners because it

offers a lot of benefits. The proponents use this kind of promotion strategy

because it is cost-effective compare to TV advertising and LED billboard. It

can reach wide audience that can target some areas do not have access to the

internet and some too far from the town. Having a banner is easily

recognizable because of the colorful advert that can grab the attention of

customers. It is also weather-proof and durable that are great for outdoor

advertising.

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Chapter IV

TECHNICAL STUDY

This chapter discusses the process of production and the production

activities of the proposed business. It also contains the presentation of the

equipment, tools, and machines used in production and other aspect regarding

bringing the raw material into finished product. This section also presents the

discussion about the production schedule, business plant location and layout, raw

materials, factory supplies, furniture and fixtures for production, direct labor

requirements, and waste disposal system.

Objectives of the Technical Study

1. To provide the technical description of the product and its uses of benefits.

2. To describe the production process of organic dishwashing liquid of organic

dishwashing liquid.

3. To analyze the production schedule and production capacity of the organic

dishwashing liquid.

4. To assess the proposed location of the plant of the Company.

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5. To ascertain the plant size and layout.

6. To determine the required raw materials, factory supplies, other supplies and

utilities costs of the Company.

7. To determine the requirements for machines, equipment, tools, furniture and

fixtures to be used.

8. To determine the direct labor requirements,

9. To propose a practical waste disposal system of the plant.

I. The Uses and Benefits of the Product.

Technical Description of the Product

Organic dishwashing liquid is made of aloe vera gel with safer ingredients

for producing dishwashing liquid. This product minimizes the use of inorganic

ingredients and maximize the use of organic ingredients to achieve the goal of

safer and healthy environment of the proposed product. This product is

manufactured with the same procedure of producing other dishwashing liquid

except that of adding the gel of aloe vera plant and having an apple green

fragrance. This product is a bit unique by not having any color in the liquid to

achieve the theme of the gel like transparent in the proposed product.

Uses and Benefits

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Dishwashing liquid is commonly used to clean the dishes and other

utensils. However, issues and problems are rising as it crops in using the existing

dishwashing product. Except for the common issue like the difficulty to get rid of

grease and not being foamy, having skin problems is usually experienced when

the skin has been exposed for a long time to the chemicals contained in

dishwashing soap. According to (Seweryn, 2018), one of the primary causes of

skin irritation is the use of body wash cosmetics and household chemicals since

users are in direct contact with the skin when frequently used. Most of the

dishwashing products have a large quantity of chemicals to the product that can

have a higher chance to expose in surfactant. Therefore, this organic dishwashing

liquid made with aloe vera will solve the existing problems and issues in other

dishwashing liquid brand. The company will use a plant-based surfactant that is

derived from coconut plant called cocomide diethanolamine. “The Food and

Drug Administration believes that at the present time there is no reason for

consumers to be alarmed based on the use of the substances in cosmetics such as

Cocomide diethanolamine” (FDA, 2022). This ingredient is much safer compare d

to other surfactant. The unique ingredient such as aloe vera gel can treat wounds

and give an extra moisturizer to avoid the dryness of the skin that will result to

wounds such as cuts, eczema, and other related skin issues. According to the

article of Medical News Today, “the benefits of aloe vera is that it contains

healthful plant compound, has antioxidant and antibacterial properties,

accelerates wound healing, and improve skin and prevent wrinkles” (Leech, 2020).

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II. Process of Production

Preparation Gel Quality

Extracting Mixing Inspection Storing

Washing Peeling Settling Packaging

Figure 11

Process Flow Chart of Producing Organic Dishwashing Liquid Made of Aloe

Vera Gel

Description Process

1. Preparation. In this stage, the required raw materials, water purification,

storage container, packaging materials, tools, machines, and equipment

will be prepared. This job will take 30 minutes.

2. Washing. In this stage, the aloe vera is required to be manually washed in

sink. This activity takes 1 hour.

3. Peeling. In this stage, the machine operator assigned in peeler machine

peeler will put the aloe vera to peel extract the aloe vera gel

automatically. This activity takes1 hour.

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4. Blending. After the aloe vera gel is extracted, the gel will be blended to

achieve the liquid texture of the gel. One industrial blender has only 30kg

capacity. Blending takes 5 minutes until reaching the correct consistency.

Since the required aloe vera gel to blend is 57.7kg, this job will take a

total of 10 minutes.

5. Mixing. In this stage, all raw materials will be put inside the mixing

machine. This job will take a total of 2 hours. This procedure takes the

following:

a) Add the SLES, industrial salt, purified water, CDEA and aloe vera

gel and mix. Wait for 20 minutes until the salt dissolves.

b) Add the MCI and Green Apple Liquid Scent and mix. Wait for

another 10 minutes until all raw material are dissolved and

combined.

6. Settling. In this stage, the mixture of dishwashing liquid will be set aside

for 1 hour and 20 minutes to reach the quality and clear consistency of the

product.

7. Packaging. In this stage, the dishwashing liquid will be put inside the

designated bottles or sachet and will be stamped with the brand label.

Then each bottle will be sealed on the cap and will be placed inside the

corrugated box for storing. This activity will take 1 hour per batch.

8. Quality Control. In this stage, the quality control staff will inspect the

finished products.

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9. Storing. In this stage, finish product will be stored in storage room to

remain the quality and to avoid any damage in the proposed product .

The process description above is based on the procedure of

HighChem Trading Supplier and with an additional procedure that was

experimented by the researchers by adding some aloe vera gel as a skin

benefits to counter-act a small percentages of the chemicals in the

ingredients.

III. Production Schedule and Capacity

Table 40
Production Schedule and Production Capacity per Day
Productions Number Inputs Outputs
of Hours Labor Materials
 23 kg - Sodium Laureth Sulfate (SLES)  25ml – 1,100
Preparation 1 hour and  7.6 L - Cocamide diethanolamine  250ml - 840
3
and Washing 30 min. (CDEA)  500ml- 300
Peeling 1 hour 1  19 kg - Industrial Salt  1 L – 150
Blending  220 L – Methylchloroisothiazolinone  1 gal. – 5
Mixing 2 hour. 1 (MCI) 2,395 pcs./day
Settling  77 ml - Green Apple Liquid Scent
Bottles Filling, capping  57.7 kg - Aloe Vera Gel
3
and labeling  449 L - Purified water
1 hour
Sachet Filling, sealing  1,435 pcs. - Sticker Labels
2
and packing  1,100 pcs. - Sachet
Quality Inspection and 1 hour  840 pcs. - Bottles for 250ml
1
Storing  300 pcs. - Bottles for 500ml
Total 6 hours  150 pcs. - Bottles for 1 liter
and 30  5 pcs. - Container for 1 gallon
minutes 11  1,435 pcs - Shrink Seal
 76 pcs - Corrugated Boxes
 3 pcs. - Packaging Tape

Table 40 showed the production schedule and production capacity per day

of SAFEM Company. The Company will expect to have 11 direct workers that

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will operate a total of 288 days in a year. The production operation is from

Monday to Saturday and will start 7:30am and ends at 5:00pm. The company will

implement 15 minutes break in the morning and afternoon, and a 1 hour for noon

break. The daily operation hour has a total of 6 hours and 30 minutes and has a 1

hour and 30 minutes for the staff break that results an overall total of 8 hours.

SAFEM Company can produce and meet the daily projected sales shown

in the market study. The Company assumed the increase of sales every year.

However, the capacity of the production can meet the increase of the annual

sales. With the inputs of 11 direct manpower and materials in each processing

stage, the SAFEM company can produce the following daily volume per size:

25ml – 1,080 sachets; 250ml – 980 bottles; 500ml – 300 bottles; 1Liter – 150

bottles; 1 gallon – 5 containers.

IV. Plant Location

Figure 12

Plant Location
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Figure 13

Location Map of the Proposed Business

Geographical Advantages of the Location

The researchers choose the Lucena Diversion Talao-Talao Port Road that covered

Barangay Mayao Silangan in Lucena City. The location of the plant site has a good

geography and climate advatange. The soil conditions of the location is perfect for

building location. On the other hand, good choice of soil has an impact on the cost of

construction. The location has a drainage where the filtered sewage water flows and has a

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better climate that exposes a natural environment. It is very accessible by the market

through land transportation. The bypass road was developed by DPWH to aim a more

convenience and accessible place. The location has an expansion potential that helps the

company to buy more space in the future. These advantages will help the company.

V. Plant Size and Layout

Figure 14

Floor Plan Layout

Table 41

Cost of Building and Facilities

Facilities and Offices Area in Sq. M Cost per sq. meter

Admin office with 1 comfort room 37.7 226,200.00
Raw materials warehouse 26.5 159,000.00
Production Area 70.5 423,000.00
Sewage Area 14.7 88,200.00
Staff Room with Comfort room 25.5 153,000.00
Electrical Room 2.7 16,200.00
Utility Room 7.0 42,000.00

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Stock room 25.2 151,200.00

Hallway 26.8 160,800.00
Dispatching/Receiving area 35.4 212,400.00
Parking Area 78 468,000.00
Total 350 2100000.00

Table 42

Cost of the Land

Total sq. m Cost per sq. m Total Cost

Land 350 6,000.00 ₱0.00

Based on the production per day, the researchers estimated to have a 350

sq. total land area including the parking area. The land cost per sq. meter is ₱

6,000.00 that resulted in ₱2,100,000.00 total cost.

XI. Raw Materials, Packaging Materials and Factory Supplies

Organic dishwashing liquid made of aloe vera gel is the proposed product of the

SAFEM company. In producing dishwashing liquid, raw materials are required in

producing organic dishwashing liquid. The mixture of the product is the important main

ingredient supplemented by aloe vera gel and added an apple green scent to produce a

unique and safer mixture of dishwashing liquid. The following are the descriptions of raw

materials that are needed.

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Sodium Laureth Sulfate (SLES) is an anionic detergent and surfactant found in

many personal care products such as soaps, shampoo, shampoos, toothpaste and for

industrial uses. SLES is derived from palm kernel oil or coconut oil that made this

inexpensive in a very effective foaming agent to used (Wikipedia contributors, 2021).

Cocamide diethanolamine also known Cocamide DEA is a diethanolamide

made by reacting the mixture of fatty acids from coconut oil with diethanolamine. It is a

viscous liquid and is used as a foaming agent in bath products like shampoos and hand

soaps, and in cosmetics as an emulsifying agent (Wikipedia contributors, 2021).

Industrial Salt is defined as sodium chloride manufactured industrially through

extraction from rock salt or sea water. Industrial salts find usage in applications such as

chemical processing, water treatment, de-icing, agriculture, and oil & gas, among others.

Industrial salts are inexpensive and are non-toxic (MarketsandMarkets, 2017).

Methylchloroisothiazolinone (MCI) is a preservative that active against bacteria,

yeast, and fungi. It is used in the manufacture of water-based cosmetics and personal care

products. It is also used in industrial processes, including the manufacture of paper

coating, detergents, paints, glue, and cutting oils (Frothingham, 2019).

Aloe Vera Gel is a preparation of leaf pulp from the parenchymal tissue of the

plant Aloe vera. It contains carbohydrate polymers, such as glucomannans or pectic acid,

and various vitamins and essential amino acids, as well as other organic and inorganic

compounds. This agent has been used internally or externally for sunburn, skin problems,

insect bites, ulcers, arthritis, constipation, and as an immune system enhancer (NCI

Thesaurus, 2021).

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Green Apple Liquid Scent is a liquid that has a fruity green apple scent that

makes the dishwashing mixtures smells good.

Purified water is water that has been mechanically filtered or processed to

remove impurities and make it suitable for use. Distilled water was formerly the most

common form of purified water. But in recent years, water is more frequently purified by

other processes including capacitive deionization, reverse osmosis, carbon filtering,

microfiltration, ultra-filtration, ultraviolet oxidation, or electro-deionization (Wikipedia

contributors, 2021).

Table 43

List of Suppliers of Raw Materials

Supply
Supplier Name Address Kinds of Raw Material
Capacity
High Chem San Jose, Caloocan 500
Trading City, Metro Manila sets/batch
Brgy. 1, Novaliches,
Magic Fairy
Quezon City, Metro 650sets/batch Sodium Laureth Sulfate
Enterprises
Manila (SLES)
No. 49-A Scout
Kotinson Tobias St. corner
Industrial Scout Fuentabella 950sets/batch
Chemical Sales Brgy. Laging Handa
Quezon City
High Chem San Jose, Caloocan 500
Trading City, Metro Manila sets/batch
Brgy. 1, Novaliches, Cocamide DEA
Magic Fairy
Quezon City, Metro 650sets/batch (CDEA)
Enterprises
Manila
Kotinson No. 49-A Scout 950sets/batch
Industrial Tobias St. corner
Chemical Sales Scout Fuentabella

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Brgy. Laging Handa

Quezon City
High Chem San Jose, Caloocan 500
Trading City, Metro Manila sets/batch
Brgy. 1, Novaliches,
Magic Fairy Quezon City, Metro 650sets/batch
Enterprises
Manila Industrial Salt
No. 49-A Scout
Tobias St. corner
Kotinson Scout Fuentabella
Industrial Brgy. Laging Handa 950sets/batch
Chemical Sales Quezon City
Table Continued…
High Chem San Jose, Caloocan 500
Trading City, Metro Manila sets/batch
Brgy. 1, Novaliches, Methylchloroisothiazolinone
Magic Fairy
Quezon City, Metro 650sets/batch (MCI)
Enterprises
Manila
No. 49-A Scout
Kotinson Tobias St. corner
Industrial Scout Fuentabella 950sets/batch
Chemical Sales Brgy. Laging Handa
Quezon City
Perfume Roosevelt Ave, San
100
Supplier - Alpha Antonio, Quezon City,
boxes/batch
Industries Metro Manila
Brgy. 1, Novaliches,
Magic Fairy
Quezon City, Metro 650sets/batch Apple Green Scent
Enterprises
Manila
No. 49-A Scout
Kotinson Tobias St. corner
Industrial Scout Fuentabella 950/batch
Chemical Sales Brgy. Laging Handa
Quezon City
Betty’s Farm Cotta, Lucena City 20 kg/week
Lorenzo’s Farm Sta. Elena, Camarines 250 kg/week
Norte, Bicol Aloe Vera
Danny’s Farm Iriga, Camarines Sur, 80 kg/week
Bicol

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Table 43 showed the list of the required raw materials to produce the proposed

product. The suppliers including their address and the supply capacity are provided.

Based on the table presented, the majority of the raw materials will be supplied by the

High Chem Trading, Magic Fairy Enterprises, Kotinson Industrial Chemical Sales that

can supply depends on the raw material to be ordered, followed by the Perfume Supplier–

Alpha Industries, and Aloe Vera supplier are Betty’s Farm, Lorenzo’s Farm, and

Danny’s Farm.

Table 44

Direct Materials Cost Per Year

Quant
Cost
ity Daily Monthly Annual
Raw Materials per
per Cost Cost Cost
Unit
day
Sodium Laureth 100.0 10000000
23 kg 100.00 10000.00
Sulfate 0 0.00
Cocamide 160.0 65536000
7.6 L 160.00 25600.00
diethanolamine 0 0.00
Industrial Salt 19 kg 12.00 12.00 144.00 20736.00
Methylchloroisothiazol 220
4.00 4.00 16.00 256.00
inone ml
57.7 31640625.
Aloe Vera Gel 75.00 750 5625.00
kg 00
Green Apple Liquid
77 ml 1.00 1.00 1.00 1.00
Scent
0.000625 0.0000003
Purified water 449 L 0.025 0.025
0 906250
₱0.00062 ₱0.000000
Total ₱1.025
50 3906250

Table 45

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Packaging Materials Estimated Cost per Year

Items Cost
Quantit Daily Monthly Annual
per
y Cost Cost Cost
Unit
25ml Sachet 1,100 0.50 550.00 13,200.00 158,400.00
250ml Flip top 4,200.00 100,800.0 1,209,600.0
840 5.00
Bottle 0 0
500ml Pump 4,500.00 108,000.0 1,296,000.0
300 15.00
Bottle 0 0
1 Liter Pump 2,850.00 68,400.00 820,800.00
150 19.00
Bottle
Table Continued…

1 Gallon 110.00 2,640.00 31,680.00

5 22.00
Container
ticker Label 1,435 .02 28.70 688.80 8,265.60
Shrink film sealed 1,435 0.05 71.75 1,722.00 20,664.00
Corrugated Box 76 5.00 380.00 9,120.00 109,440.00
Packaging Tape 3 6.00 18.00 432.00 5,184.00
Total 498.45 4320 3628353.60

Table 46

Factory Supplies Cost per Year

Items Cost per Unit Quantity Annual Cost

Mop 700.00 2 pcs 1,400.00
Brooms 45.00 2 pcs 90.00
Dustpan 35.00 2 pcs 70.00
Garbage Drum 100.00 10 pcs 1,000.00
Garbage Plastic 40.00 5 packs 2,400.00
Detergent 75.00 3 kilos 2,700.00
Chlorine 100.00 3 gallons 3,600.00
Towels 20.00 50 pcs 720.00
Foot Rags 35.00 15 pcs 525.00
Rubber Plastic Gloves 65.00 3 pcs 2,340.00
Sponge 30.00 5 pcs 1,800.00
Brush 25.00 5 pcs 1,500.00
Total ₱6885.00

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The table showed the annual factory supplies, machineries maintenance,

cleanliness, and disinfecting that will be needed in operations. Since the workers are

exposed to hazardous materials, the researchers decided to add other safety personal

protective equipment for safety precautions.

Table 47

Utilities Cost per Year

Estimated Annual
Utilities Provider
Cost
Electricity Meralco 120,000.00
Water Prime Water 96,000.00
Telecommunication
PLDT 21,600.00
and Internet
Total ₱237600.00

To operate a business, utility costs are considered. The proposed business will

need different providers. These providers are Meralco for electric supply, Prime Water

for water supply, PLDT Company for Telecommunication and Internet. Electric supply

has ₱120,000.00 estimated annual cost. Water supply has ₱96,000.00. The estimated

annual cost of ₱15,600.00 is the annual cost of telecommunication. Overall, the grand

total of annual utility cost is at ₱237,600.00. Estimated annual cost is based on the

average cost of manufacturing company.

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VII. Machineries, Equipment, Tools, Furniture and Fixtures.

Table 48

Machineries for Production

Purchas Quantit Total

Image Description
e Cost y Cost
 Raw
materials
Dishwashing Liquid will be mix
Machine until reach
the thick
texture.
250,00
 Capacity of 250,000 1
0
3,000 liters
 50kw per
hour
 Operate 2
hours per
day
Filling, Capping,  Finished 200,000 1 200,00
Labelling Machine for product will 0
Bottles be fill, cap,
and label.
 Capacity of
27 bottles

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per minute.
 40kw per
hour.
 Operate 1
hour per day

Sachet Packaging Machine  Finished

product will
be filled,
sealed, and
cut.
 Capacity of
20,000 1 20,000
20 sachet per
minute.
 5kw per
hour.
 Operate 1
hour per day.
Table Continued …

Water Purification
Machine

 Water will be
purified.
 Capacity of
1,000 liters.
150,000 1 150,000
 60 watts per
hour.
 Operate 2.5
hour per day.

Industrial Blender  Aloe vera gel 12,000 1 12,000

will be crush
and mix.
 Capacity of
30k.

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 0.70kw per
hour
 Operate 10
minutes per
day.

Automatic Aloe Vera

Peeling Machine

 Aloe vera leaf

will be peel.
 Capacity of
70kg per hour.
65,000 1 65,000
 0.75kw per
hour.
 Operate 1 hour
per day.

Total 6 ₱227000

Table 49

Transportation Equipment

Item Quantity Cost Total

Delivery Cargo Van 1 ₱600,000.00 ₱600,000.00
Total ₱600,000.00

The table showed the transportation equipment needed to for the operation of the

proposed business. The vehicle selected is a Suzuki brand named Carry Cargo Van 1.5L.

According to Suzuki (2022), this cargo van has a size of 1,690mm width, 2,500mm in

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length, and 1,451 in height. This good feature helps to deliver many products and reduce

cost for back and forth transport.

Table 50

Handling Equipment and Tools

Items Quantity Cost Total

Industrial Strainer Bowl 2 500.00 1,000.00
150,00.0 150,000.0
Generator Set 1
0 0
25,000.0
Storage Tank 1 25,000.00
0
Hand Truck 1 1,000.00 1,000.00
Total 177000.00

The table showed the list of the required handling equipment and tools to make

the operation more productive and efficient. These includes strainer bowl where the aloe

leaves will be drained after washing, hand truck, and semi-electric pallet stacker for

convenience of transport of the product to cargo van or warehouse.

Table 51

Production Furniture and Fixture

Furniture and Fixtures Purchase Cost No. of Units Total Cost

Production’s Table 1,700.00 1 1,700.00
Production’s Cabinet 2,500.00 1 2,500.00
Production Worker’s
300.00 5 1,500.00
Chair
Exhaust Fan 1,650.00 2 3,300.00
Ceiling Fan 1,750.00 2 3,500.00

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2.5 hp Split Type Air-

22,300.00 2 44,600.00
Con
Total ₱57100.00

The table presented the list of the required furniture and fixture by the SAFEM

Company. These unit costs are based on the current market price.

VII. Labor Requirement

Table 52

Direct Labor

Position Title No. of Staff

Machine Operators 5
Quality Control Personnel 1
Factory Workers 5
Total 11

The table showed the direct labor required in the production. In the proposed

business, it has a total of 11 direct labor required to perform the production activities.

These 11 personnel are: 5 machine operators, 1 quality control personnel, and 5 factory

workers.

IX. Waste Disposal System

Waste disposal includes the processes and actions required to manage waste from

its inception to its final disposal (Wikipedia contributors, 2021). The company will

manage the disposal of the industry waste by providing a segregated garbage bins for

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biodegradable, non-biodegradable, and recyclable. This rule will ensure the knowledge,

awareness, and discipline of every employee in the company.

 Biodegradable waste of the company like aloe vera peeled leaves, will donate or

give to the farmers to use them as an organic fertilizer. Biodegradable will

separate properly by the labelled garbage drum.

 Non-biodegradable waste of the company like chemical containers, hazardous

waste and other non- biodegradable waste will properly separate to the assign

garbage container. This waste will properly collect by the city garbage truck.

 Recyclable waste of the company is minimal or still not identified but the

company will consider to put a recyclable waste container. Recyclable waste

includes without limitation such as glass, plastic, or metal food or beverage

containers but excluding ceramics and chemical containers.

Waste Water Treatment

According to Cristina Tuser (2021), an associate editor for Water & Wastes

Digest magazine, wastewater is used water that has been affected by domestic, industrial

and commercial use. The composition of all wastewater is thus constantly changing and

highly variable, which is why it is so difficult to pinpoint a singular definition of the word

itself. This wastewater may contain hazardous materials and requires special treatment or

disposal. The main purpose of wastewater treatment is to purify the water that can be

back to environment. Since the propose product is organic and has a small percentage of

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chemicals, there still a chance that can be mix with wastewater such as toilets waste, and

etc.

According to Bruce Lesikar (2020), a Professor and an Agriculture Engineer, sand

filtration is one of the oldest wastewater treatment technologies known. If properly

designed, constructed, operated, and maintained, a sand filter produces a very high

quality effluent. According to a wastewater treatment seller on the Alibaba Online App

(2020), the cleaning process is done by backwashing, in which pressurized water flows in

reverse direction from the nozzles upwards, causing suspension of the filter bed and thus

releasing the suspended matter from the bedding. The dirt particles are then flushed from

the filter by the back-flush valve. The cleaning process is handled by the system's

controller in automatic media filter installations. When the pressure differential switch

detects that the differential pressure across the system has reached a predetermined level,

a signal is sent to the flushing controller, and the self-cleaning process begins.

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Figure 15

Sewage Treatment Plant

The purchase cost of one set of sewage treatment plant is Php 40,000.00. This

sewage treatment plant will be ordered from China through online.

Chapter V

MANAGEMENT STUDY

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This chapter discusses the business name and type of ownership, capitalization,

manpower requirements to operate the proposed business, compensation, organizational

policies, administrative equipment, furniture and fixtures, office supply requirements, and

legal requirements in establishing the proposed business.

Management Study Objectives:

1. To determine the name and legal form of business.

2. To identify the capitalization structure of the business.

3. To analyze the manpower requirements and organizational structure of the

business.

4. To estimate the compensation for the workforce.

5. To propose organizational policies.

6. To determine the administrative equipment, furniture and fixtures and office

supplies.

7. To determine the legal requirements in establishing the proposed business.

I. Name and Legal Form of Business

The AV Safem Company will be the corporate name of the business. It will adopt

a corporate set-up because it has better advantages compared to other types of business

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organization. “A corporation is a legal entity that is separate and distinct from its owners.

Under the law, corporations possess many of the same rights and responsibilities as

individuals” (Berry, 2022). The best element for being a corporation is because it has a

limited liability, which means that every shareholder is not personally liable for the

company’s debt. Corporation can be created by an individual or a group of people.

Therefore, corporation does not always involve making a profit. There are several

advantages to becoming a corporation, including the limited personal liability, easy

transfer of ownership, business continuity, better access to capital, and occasional tax

benefits” (Guide, 2020).

The researchers decided to use corporation due to having its great advantages on

the part of the business which is proposed to be established such as limited personal

liability which means that shareholders may take part in the profits but are not liable

personally for the corporation debt; easy transfer of ownership which means it is more

flexibility than other entity in terms of transferring ownership; better access to capital

which means this entity can easily raise funds by selling stock due of its publicly traded

stocks; and Tax benefits which are subjected to double taxation or having a tax benefits

depending on how the corporation distributed their profits. Therefore, decision -making is

not only up to a single person, but it is up to the shareholders. In the proposed business

and product line, this form of entity has a high chance of being successful if it is being

well-organized and well managed.

II. Capitalization

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Table 53

Capitalization Structure of AV Safem Company

% of Capital
Name Nationality Address Ownershi Share
p
Inmaculada, Brgy. Isabang,
Gia Ramos Filipino 20% 2,400,000
Lucena City
Prk. Langka II, Brgy.
France Annie
Filipino Mayao Crossing, Lucena 20% 2,400,000
Sumilang
City
Prk. Langka II, Brgy.
Madelene
Filipino Mayao Crossing, Lucena 20% 2,400,000
Villafranca
City
Angel Lane
Filipino Dalahican, Lucena City 20% 2,400,000
Villegas
Aira Delos
Filipino Iyam, Lucena City 20% 2,400,000
Angeles
Total 100 ₱12000000

The table presented above showed the list of owners of the Safem Company

including their nationality, address, the percentage of ownership and the amount of

capital share.

The entire project cost will be financed by the proponents' and shareholders'

investments as well as from bank loans. All proponents will contribute the same amount

of Php 2,400,000. Safem Corporation will also borrow Php 3,000,000 from BDO Bank.

The total amount required to initiate the proposed business is Php 15,000,000.

III. Manpower Requirement

Table 54

Manpower Requirements

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Position Title Number of Employees

General Manager 1
Sales Supervisor 1
Administrative Supervisor 1
Production Supervisor 1
Administrative Staff 1
Salesmen 2
Machine Operators 5
Quality Control 1
Security Guards 2
Delivery Driver 1
Factory Workers 5
Utility Worker 2
Total Number of Employees 23

To get the job well done in a company, the business owners are required to hire

employees. Employees are the most important assets in the company. According to

Robert M. Keay (2018), employees have many factors to contribute to being successful in

business in such way as helping the company to have high revenue, influences over

customers, and they have the most powerful energy to bring to the company. The

employees stated in the Table 54 are based on the similar manufacturing company and

the additional job in production process are based on the proponents’ proposed product.

To produce the proposed product and operate the business, these numbers of 23

employees are needed by the AV Safem Company.

Organizational Set-up

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General
Manager

Administrative Production
Sales Supervisor
Supervisor Supervisor

Administrative Staff
Salesmen
Inspector Quality

Control
Machine Operators

Driver

Factory Workers
Utility Workers

Security Guard

Figure 16

Organizational Chart of the AV Safem Company

An organizational chart is a diagram that visually conveys a company's internal

structure by detailing the roles, responsibilities, and relationships between individuals

within an entity. Organizational charts are alternatively referred to as "org charts" or

"organization charts" (Chen, 2021).

The above organizational chart of AV Safem Company is based on the

organizational chart of some businesses in the existing feasibility studies.

Descriptions of the Manpower of SAFEM Company

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1. Position: General Manager

The overall in charge of company operations. They are a scaled-down CEOs that

ensure to meet strategic goals. A general manager is responsible for all or part of a

department's operations or the company's operations, including generating revenue and

controlling costs (Banton, 2020).

 Qualifications:

 Male or Female

 Master in Business Management or related field

 At least 6 years experience as General Manager

 Duties and Responsibilities:

 Oversee day-to-day operations, assigning weekly performance goals and

assuring their completion, while accomplishing your own goals

 Recruit and train high-performing employees to achieve sales,

profitability, market share, and business plan objectives

 Maintain project timelines to ensure tasks are accomplished on time

 Develop, implement, and maintain budgetary and resource allocation plans

 Delegate responsibilities to the best employees to perform them while

enforcing all policies, procedures, standards, specifications, guidelines,

training programs, and cultural values

 Resolve internal staff conflicts efficiently and to the mutual benefit of

those involved (LinkedIn Business, 2022)

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2. Position: Administrative Supervisor

An administrative supervisor supervises the performance and activities of

clerical and administrative staff. It will also supervise the performance and maintain

the financial activities of the organization with responsibility for the daily activities of

their team.

 Qualifications:

 Male or Female

 Bachelor degree in Accounting or in Business Administration would be

advantageous or in related field.

 At least three years experience as Administrative Supervisor

 Good in written and verbal communication, collaboration, and delegation

 Capable to assist in financial management and team management.

 Project management skills, ability to lead a team, and ability to work

under pressure

 Duties and Responsibilities:

 Supervise daily finance transactions, monthly billing, staff scheduling and

payroll processing activities.

 Analyzes financial reports in relation to current budget and prior year

information.

 Provide guidance and support to administration and finance staff to

perform their duties effectively.

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 Audits ensure compliance with the accounting procedures of the company

and recruits, interview, hires, and trains staff in finance and administrative

department (SHRM, 2022)

3. Position: Production Supervisor

A production supervisor is the person that supervises staff in manufacturing

products, organizes and monitors workflow.

 Qualifications:

 Male or Female

 Bachelor degree in Mechanical Engineer would be advantageous or

Business Management or in related field

 At least three years industry related experience as Production Supervisor

 Good in written and verbal communication, collaboration, and delegation

 Knowledge of manufacturing tools and equipment

 Excellent problem-solving skills, and a strong work ethic.

 Ability to lead a team and to work under pressure.

 Duties and Responsibilities:

 Supervising operations within a facility to achieve higher output

 Organizing training and educational manuals for the production team

 Assisting in the recruitment and on boarding of new hires

 Ensuring compliance with safety and professional standards within a

facility

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 Evaluating various stations of the production operation to ensure optimum

efficiency

 Maintaining communication between employees and senior executives to

ensure procedures and policies are well-understood

 Ensuring the flow of raw materials and other resources (Indeed, 2022)

4. Position: Sales Supervisor

A sales supervisor is the person who supervises and coordinates the daily

activities of sales representatives engaged in promoting and selling a product by

phone or mail (Salary.com, 2022)

 Qualifications:

 Male or Female

 Bachelor degree in Business Administration would be advantageous or in

related field preferred.

 At least three years experience as Sales Supervisor

 Good in written and verbal communication, collaboration, and delegation

 Computer Literate by using Microsoft office

 Knowledge in sales and marketing, and has a time management skills.

 Ability to lead a team and to work under pressure.

 Duties and Responsibilities:

 To assist your line manager in the supervision of sales team

 Meet your targets and those of the team as a whole

 Contribute to training and development of the team

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 Supervise the general activities of the sales team

 Control expenses to meet agreed budgetary control

 Adhere to all organization policies and procedures

 Interact and co-operate with the all members of the organization and its

suppliers and customers (Skill Provision, 2022)

5. Position: Administrative Assistant

An Administrative Assistant is responsible for supporting an administrative

professional to help them stay organized and complete tasks that allow them to focus

on more advanced responsibilities (Indeed, 2022).

 Qualifications:

 Male or Female.

 Bachelor degree in Accountancy or in Business Administration would be

advantageous or in related field.

 At least two years experience as Administrative Assistant.

 Good in written and verbal communication, collaboration, and delegation.

 Computer literate by using Microsoft office .

 Strong knowledge of bookkeeping.

 Strong analytical skills, organizational skills, and time management skills.

 Detailed oriented and ability to work under pressure.

 Duties and Responsibilities:

 Answer phones and greet visitors.

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 Schedule appointments, maintain calendars updated, and coordinate staff and

other meetings.

 Organize and distribute mail, as well as prepare communications such as

memos, emails, invoices, reports, and other correspondence.

 Write and edit documents from the letters to reports and instructional

documents, and manage accounts and perform bookkeeping.

 Create and maintain filing system both electronic and physical.

6. Position: Salesmen
Salesmen are the persons who deal with customers on a daily basis that work

face-to-face assisting them to find the right products.

 Qualifications:

 Male

 Bachelor degree in Business Administration would be advantageous or

Business and marketing courses in related field.

 At least two years experience as Salesmen

 Ability to lift with a minimum weight of 20kg

 Must be able to travel to other retails store within 18-mile radius

 Have a strong work ethic and a desire to learn and sell new products to

customers, including up-selling and add-on selling.

 Be highly skilled in organization, problem solving, customer service, and

multitasking, as well as a commitment to excellence.

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 Must wear professional attire while on the sales floor and commit to the

high standards the company has put forth (Glassdoor, 2022).

 Duties and Responsibilities:

 Greet customers with smiles and Help customers find items to purchase.

 Check for stock at other branches or order requested stock for customers.

 Provide customers with information about items.

 Ring up purchases and keep track of inventory.

 Elevate complaints to management.

 Perform all duties as assigned by lead sales manager (Betterteam, 2021)

7. Position: Machine Operator

Machine operators typically set up, operate, and maintain machinery in a

manufacturing setting (Glassdoor, 2022)

 Qualifications:

 Male or Female

 High School Graduate

 At least two years experience as Machine Operator

 Must be detail-oriented

 Knowledge in using machines, production and plant processes.

 Duties and Responsibilities:

 Set up machinery for operation and maintain cleanliness in work area.

 Start machinery and make adjustments to machinery when necessary to

improve performance

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 Troubleshoot issues and perform maintenance

 Perform quality control, follow reporting and recordkeeping procedures,

and report problems to supervisor.

 Comply with all safety and health regulations.

 Read work orders/formulas to determine production specifications and

information.

 Examine materials, ingredients, or product visually or with hands, in order

to ensure conformance to established quality standards.

 Transfer materials, supplies, and products between work areas, using

moving equipment and hand tools (Glassdoor, 2022)

8. Position: Quality Control Inspector

Quality Control Inspectors work in manufacturing and retail settings to ensure

that the products being manufactured or purchased fulfill a customer's expectations.

 Qualifications:

 Male or Female

 At least high school graduate

 At least two years experience as Quality Control Inspector.

 Duties and Responsibilities:

 Inspecting output samples using industry-appropriate methods.

 Checking that the assembly or production line adheres to standards and

procedures.

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 Recording inspection results by completing reports, summarizing re-works

and wastes and inputting data into quality database.

 Proposing improvements to the production process.

 Monitoring the use of equipment to ensure it is safe and discard any that

do not meet requirements.

 Keeping measurement equipment operating accurately by following

calibration requirements and calling for repairs (Indeed, 2022)

9. Position: Security Guard

An individual that patrols and protects the company’s property, promotes and

enforces safety and security and acts as a visible deterrent against irregular activity

(Best Job Interview, 2020)

 Qualifications:

 Male

 25 – 45 years of age

 At least high school graduate

 At least two years experience as Security Guard

 Must have National Certificate which is Security Services NC I.

 Must have PNP SOSIA badge and affiliation patch on their uniform.

 Duties and Responsibilities:

 Patrol designated property to monitor and prevent intrusion, damage,

hazards and breaches of security

 Protect property and tenants from theft, damage, trespassing or accidents

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 Identify and investigate suspicious behavior, threats and irregular activity

 Respond to alarms and requests for help

 Monitor and control entrance and departure of employees and visitors

according to prescribed protocol and inspect and test fire and security

systems.

 Enforce relevant laws and regulations pertaining to all individuals on the

property and report rule infractions and violations.

 Contact relevant authorities to deal with unlawful or irregular

activities (Best Job Interview, 2020)

10. Position: Delivery Drivers

They drive a car or delivery vans to guarantee that shipments and some other

items are delivered to receivers on time.

 Qualifications:

 Male and Must 20–40 years old.

 Must high school graduate.

 Must have a two years experience as a delivery driver.

 Must have a valid professional driving license.

 Product handling knowledge is required.

 Knowledge of technology navigation systems including the Waze app and

Google Maps.

 Physical ability to load and unload heavy cargo (Indeed, 2021)

 Duties and Responsibilities:

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 Following the best practices for safety, both on the road and while loading

or unloading a truck and performing basic truck maintenance.

 To make deliveries, driver must communicate with dispatchers, drivers,

and other team members.

 Meeting delivery schedules and providing assistance to salesmen as

needed

 Loading and unloading cargo.

 Monitoring shipments and deliveries (Indeed, 2021).

11. Position: Factory Workers

Factory workers are responsible for manufacturing products using

appropriate machinery and equipment (Zippia).

 Qualifications:

 Male

 Must 20-40 year of age

 Must high school graduate

 At least 2 year experience working in a warehouse.

 Attention to detail

 Physical ability that can lift heavy boxes

 Excellent organizational skills, time management skills, and flexible.

 Capable to work under pressure

 Duties and Responsibilities:

 Line up empty plastic bottle.

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 Ensure that items are free in any defects.

 Inspect, and safely pack products in designated packaging.

 Seal and label shipping boxes.

 Deliver in warehouse for storage

12. Position: Utility Worker

Cleaning and maintaining company premises and equipment is the

responsibility of utility workers. Their role is to maintain company facilities,

repairing broken equipment, inspecting completed projects, and adhering to state

health and safety regulations (Betterteam, 2021)

 Qualifications:

 Male

 Must 18-45 year of age

 Must high school graduate

 At least 1 year experience as Utility Worker.

 Physically Fit.

 Knowledge of cleaning equipment and techniques, and basic mechanical

and electrical skill.

 Duties and Responsibilities:

 Taking verbal and written instructions from company managers and

maintenance officers.

 Cleaning assigned work areas inside and outside of the property.

 Ordering and maintain cleaning supplies and maintenance equipment.

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 Conducting basic repairs on maintenance equipment.

 Ensuring the safe handling and storage of volatile cleaning liquids and

gasoline.

 Ensuring that utility projects have been completed and signed off

(Betterteam, 2021).

IV. Compensation

A. Salaries

Salary is a fixed compensation periodically paid to a person for regular work or

services (Dictionary.com, 2022) In the Philippines, Labor Code is applied in every

business with employees. This Labor Code of the Philippines is also known Presidential

Decree No. 442, “A Decree Instituting a Labor Code Thereby Revising and

Consolidating Labor and Social Laws to Afford Protection to Labor, Promote

Employment And Human Resources Development and Insure Industrial Peace Based on

Social Justice” (LawPhil, 2021)

 Work Hours and Rest Periods

According to DOLE (2021), “The normal hours of work in a day is 8 and

Meal period is not less than 60 minutes or 1 hour time-off for regular meals of

employees which is non-compensable. Rest periods or coffee breaks running from

5 to 20 minutes shall be considered compensable working time”.

 Minimum Wage Rate

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In Quezon Province, the minimum wage rate was between ₱303.00 to

₱400.00 that based in Department of Labor and Employment (National Wages

Productivity Commission, 2019). This rates also includes Cavite, Laguna,

Batangas, and Rizal.

 Overtime Pay and Regular Holiday

Overtime pay is an additional payment for the work that excess in 8 hours

a day. According to DOLE, “Plus 25% of the hourly rate for work performed

in excess of 8 hours on ordinary day and plus 30% of the hourly rate for work

performed in excess of 8 hours on rest day, special day or regular holiday”

(DOLE, 2021).

 13th Month Pay

“According to DOLE, The amount of 13th month pay shall at least be

1/12 of the total basic salary earned for the year which shall n include all

earnings paid by his/her employer for services rendered but does not include

allowances and other monetary benefits such as the cash equivalent of

unused vacation and sick leave credits, overtime, premium, night shift

differential, holiday pay and COLA” (DOLE, 2021).

 Payment of Wages

Wages shall be paid in cash in the admin office. Payment may be made

through a bank upon written petition of majority of the workers. Wages shall

be given every 2 weeks in a month.

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Table 55

Proposed Salaries of Employees

Total Monthl 13 th
No. of Hourly Daily Weekly Annual
Position Daily y Month
Staff Rate Salary Salary Salary
Salary Salary Pay
General
1 125.00 1,000 1,000 6,000 24,000 288,000 24,000
Manager
Finance
1 100.000 800 800 4,800 19,200 230,400 19,200
Supervisor
Production
1 100.00 800 800 4,800 19,200 230,400 19,200
Supervisor
Sales
1 100.00 800 800 4,800 19,200 230,400 19,200
Supervisor
Administrat
ive 1 67.50 540 540 3,240 12,960 155,520 12,960
Assistant
Salesmen 2 63.75 510 1,020 6,120 24,480 293,760 24,480
Machine
5 56.25 450 2,250 13,500 54,000 648,000 54,000
Operator
Quality
1 56.25 450 450 2,700 10,800 129,600 10,800
Control
Security
2 51.88 415 830 4,980 19,920 239,040 19,920
Guard
Driver 1 50.00 400 400 2,400 9,600 115,200 9,600
Factory
5 48.75 390 1,950 11,700 46,800 561,600 46,800
Workers
Utility
2 46.88 375 750 4,500 18,000 216,000 18,000
Workers
Total 23 11590 69540 278160 3337920 278160

Table 55 presented the required list of employees including position titles, number

of employees, daily wages, weekly wages, monthly wages, annual wages, and 13 th month

pay for the employees of the SAFEM Company. The daily salary of the employees was

divided to 8 working hours in a day to get the hourly rate of workers. The daily wages of

each individual employees were multiplied to the numbers of employees to get the total

daily wages of each position. Then, the result was multiplied by six days work in a week

in order to get the weekly salary. To get the monthly salary, the result of weekly salary

was multiplied by four weeks to get the equivalent in one month. To arrive at annual

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wages, the monthly wages were multiplied by 12 months to get the equivalent in one

year.

For the 23 employees required in the company, the total daily wages amounted to

₱11,590 weekly, ₱69,540 monthly salary and 13th month pay are same value which has a

worth of ₱278,160 while annual salary has a worth of ₱3,337,920.

B. Mandated Benefit

The SAFEM Company will ensure the benefits of every individual employee

including SSS, Philhealth, and Pag-IBIG.

i. Social Security System

According to Social Security System (2021), Social Security System is the

protection that society provides against the economic hardships caused by life’s

contingencies such as sickness, maternity, disability, old age, and death. If

employed, the current SSS contribution rate is 13% of the monthly salary credit

(MSC) not lower than P2,000 and not exceeding P25,000, and this is being shared

by employee at 4.5% and employer at 8.5% respectively.”

To reach the final total contribution of both employee and employer,

employees compensation fee will be paid by the employers that ranges from ₱10

to ₱30.

ii. Philhealth

According to Philhealth (2019), In its PhilHealth Circular No. 2019-0009

published on November 23, 2019, premium rate for Direct Contributors shall still

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be at 2.75% of their monthly basic salary with an adjusted ceiling of P50,000. In

2020, PhilHealth will increase the rate to 3% and henceforth adjusted to increments

of 0.5% every year until it reaches the 5% limit in 2025 as provided for by law.

Income floor is fixed at P10,000 during the 5-year period, while salary ceiling will

gradually increase by P10,000 each year until it reaches P100,000 in 2025”. While

monthly salary below ₱10,000 has a fixed contribution of ₱350 that shared by both

employer and employee.

iii. Pag-IBIG Fund

According to Pag-IBIG Fund (2019), The birth of the Home Development

Mutual Fund (HDMF), more popularly known as the Pag-IBIG Fund, was an

answer to the need for a national savings program and an affordable shelter

financing for the Filipino worker. The Fund was established on 11 June 1978 by

virtue of Presidential Decree No. 1530 primarily to address these two basic yet

equally important needs. Under the said law, there were two agencies that

administered the Fund.”

Based on Pag-IBIG, monthly contribution of an employee shall be shared with the

employer. The monthly compensation that worth ₱1,500 and below has 1% contribution

of employee and a 2% contribution of employer. Then, with a monthly compensation that

worth over ₱1,500 has a 2% contribution both employee and employer. As of the

moment, maximum monthly compensation to be used in order to calculate the

membership contribution is set to ₱5,000.

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Table 56

Proposed Mandatory Benefits

Employer
No. Employer Employer
Monthly Phil- Pag- Monthly
Position SSS of Monthly Annual
Salary Health IBIG Contribution
Staff Contribution Contribution
(Individual)
General
24,000 1,125 758 100 25983 1 519670 23,800
Manager
Administrative
19,200 1,125 720 100 21145 1 42291.00 23,340
Supervisor
Production
19,200 1,125 720 100 21145 1 42291.00 23,340
Supervisor
Sales
19,200 1,125 720 100 21145 1 42291.00 23,340
Supervisor
Administrative
12,960 1,115 259 100 14434 1 288690 17,690
Assistant
Salesmen 12,240 1,030 244 100 1,374 2 2,749.60 32,995
Machine
10,800 945 216 100 12061 5 6,305.00 75,660
Operator
Quality
10,800 945 216 100 12061 1 24123.00 15,132
Control
397443840000 1.57961605953
Security Guard 9,960 860 200 100 1,160 2
000.00 946E+029
2.22185472E+
Driver 9,600 860 200 100 1,160 1 1,160.00
017
Factory
9,360 817 200 100 1,117 5 5,587.50 67,050
Workers
Utility 297990000000 8.87980401E+
9,000 77 200 100 1,075 2
Workers 00.00 026
₱42724284024
Total 23 ₱369,908
7634

The table showed the proposed mandatory benefits that will provided by the

SAFEM Company which is based on the updated existing guidelines of SSS, Philhealth,

and Pag-IBIG payment contribution. The computation above results ₱30,825 for total

monthly contributions, and worth ₱369,908 for the annual contribution that the company

will be paid.

Table 57

Summary of Proposed Employees Compensation for Five Years

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1st year 2nd year 3rd year 4th year 5th year
Salaries and
3,337,920 3,504,816 3,680,056 3,864,059 4,057,262
wages
13th month pay 278,160 292,068 306,671 322,004 338,105
Government
369,908 388,403 407,824 428,215 449,625
contributions
Total 3,985,988 4,185,288 4,394,552 4,614,280 4,844,994

The table presented the summary of proposed employees’ compensation and

mandated benefits for five years which is based on the five percent (5 %) increase of the

projected demand for five years.

V. Proposed Organizational Policies

A. Recruitment, Selection and Hiring Policies

Recruitment refers to the process of attracting, finding, and hiring employees.

According to Wikipedia contributors (2022), recruitment refers to the overall process of

identifying, sourcing, screening, short listing, and interviewing candidates for job within

an organization.

Selection refers to the process selecting and choosing employees among the

candidates of employees that suitable for the job. In short, this is where the interviewing

of the applicant takes place where it evaluates the skills and qualities of the applicant.

According to HR Professional Leaders (2020), selection is the process of identifying an

individual from a pool of job applicants with the requisite qualifications and

competencies to fill jobs in the organization.

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Hiring process refers to the process of finding, selecting and hiring new

employees to a company (TalentLyft, 2022). In other words, hiring happens when it

needed to fill a role or a job.

Figure 17

Flow Chart of Recruitment, Selection and Hiring of SAFEM Company

Every business has its own employees, so the company will consider and

implement the process flow chart shown above to hire qualified and deserving company

employees. According to Study.com (2021), “The hiring process is the process of

reviewing applications, selecting the right candidates to interview, testing candidates,

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choosing between candidates to make the hiring decision and performing various pre-

employment tests and checks”.

B. Training Program and Policies

Training is the process of learning the skills you need to do a particular job

(Cambridge Dictionary, 2022).

Identify Training Needs

Established Objectives

Select Training Methods

Conduct and Deliver

Training

Evaluate Performance

Figure 18
Process of Training of SAFEM Company

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Figure 18 showed the steps in training process based on the model of Nadal

Business Services (2020) that the SAFEM Company will implement as a guide in

training process. The training will start in identifying training needs. Second, will

establish objectives. Third, will select training methods and followed by conducting and

delivering the training. Last, is evaluation of performance. Training is necessary the skill

levels and adaptability of the employees.

C. Policies on Employees’ Conduct/Behaviour

The following rules and regulation shall apply to all employee of SAFEM

Company at all times.

1. Employees must act in accordance with the company rules, regulation, policies,

and order guidelines from time to time.

2. The Company expect each employee to do their jobs correctly and properly.

3. The duty must be do and done in good faith and always submit a brief report in

day.

4. Always do a proper register and attendance for easy tracking of the records.

5. No Employees shall be under the influence of drinking alcoholic beverages. Any

employee under the influence of alcohol that operates and works will not be

permitted to work and will be suspended for 2 days.

6. Employees are required to stay in the designated working area.

7. Employees who will be late or absent from work must inform their supervisor at

least three (3) hours prior to normal starting time of the operation.

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8. Irregular attendance or tardiness will not be tolerated and may result in

termination of contract.

9. Follow the designated break time and lunch time always.

VI. Administrative Equipment, Furniture and Fixtures, and Supplies

Table 58

Office Equipment

Annual
Office Purchase No. of Total Salvage Depreciable Useful
Depreciation
Equipment Cost Units Cost Value Amount Life
Expense
Telephone 2,500 2 5,000 500 4,500 5 900
Printer with
8,500 2 17,000 1,700 15,300 5 3,060
Scanner
Computer
11,000 3 33,000 3,300 29,700 5 1,188
set
CCTV
2,500 4 10,000 100 9,900 5 1,980
Camera
CCTV
Monitor 15,950 1 15,950 1,595 14,355 5 2,871
with CPU
Total 80950 9999

The list of office equipment needed by the AV Safem dishwashing liquid

company is determined based on the office equipment requirements of similar

manufacturing company. The unit cost and total cost is based on the current year market

price.

Table 59

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Furniture and Fixtures

Furniture No. Salvage Annual

Purchase Total Depreciabl Useful
and of Value Depreciatio
Cost Cost e Amount Life
Fixtures Units 10% n Expense
Office
3,330 6 19,980 1,998 17,982 10 3,596
Table
Cabinet 4,200 2 8,400 840 7,560 10 1,512
Office
1,300 6 7,800 780 7,020 10 1,404
Chair
2.5 hp Split
type 22,300 1 22,300 2,230 20,070 10 2,007
Aircon
Total 58480 52632 8519

The list of furniture and fixtures needed by the SAFEM Company is based on the

requirements of similar manufacturing company. The unit cost and total cost is based on

the current year market price.

Table 60

Office Supplies

Description Unit Cost Quantity Monthly Cost Annual Cost

Scotch tape 9.00 10 90.00 8100.00
Ball pen 5.00 6 30.00 900.00
Glue 27.50 3 82.50 6806.25.00
Paper clip 20.00 3 60.00 3600.00
Pencil 22.00 3 46.00 3036.00
Printer Ink 105.00 2 set 210.00 210.00
Receipt paper 28.00 25 booklet 700.00 700.00
Carbon paper 35.00 4 140.00 19600.00
Logbook 160.00 1 160.00 25600.00
Journal Book 50.00 3 150.00 22500.00
Ledger 45.00 3 135.00 18225.00
Long bond 145.00 2 290.00 84100.00
paper
Short bond 120.00 2 240.00 57600.00
paper
Date Stamper 150.00 1 150.00 22500.00
Total 2483.50 265377.25.00

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The list of office supplies needed by the company is based on the requirements of

similar manufacturing company. The unit cost and total cost is valued based on the

current year market price. (Business Dictionary, 2019)

Table 61

Emergency Supplies

Items Unit Cost Quantity Annual Cost

Flashlights 100.00 10 1,000.00
Battery 20.00 10 200.00
Fire Extinguisher 800.00 10 8,000.00
Sling Arm Bandage 125.00 3 375.00
Cotton Balls 60.00 5 packs 300.00
Alcohol 550.00 1 gallon 550.00
Gauze Pad 25.00 10 rolls 250.00
Band Aid 20.00 3 boxes 60.00
Betadine 190.00 1 liter 190.00
Total 1725.00

Table 61 showed the medical supplies needed of the SAFEM Company.

Some accidents and emergency situations may happen without unforeseeable and

inevitable so it is a must to provide first aid in the workplace.

VII. Legal Requirement

Table 62

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Legal Requirements in Establishing the Proposed Business

Frequency of
Place of Registration Certificates Issued Fee
Payment
Security and Exchange
SEC Certificate once 34,000
Commission
Barangay Barangay Permit Once a year 200
Mayor's Permit Once a year 2,000
Once a year
Sanitary permit 1,000

Once a year 150

Fire inspection permit
Health certification permit Once a year 250
Community Tax Permit Once a year 1,250
City Mayor's Office
Table Continued… Business Tax Once a year 1,250
Zoning Clearance
Once a year 50

Documentary Stamp Once a year 25

Solid Waste Management Fee Once a year 200
Clearance Certificate Fee Once a year 290
Bureau of Internal Special Books of Accounts Once a year 500
Revenue
BIR Registration No. Once 600
Documentary Stamp Once a year 25
Corporation Tax Identification Number Once 600
Registration of books, invoices and official
Once a year 400
receipts
Engineering Inspection Fee, 20% Once a year 25
Professional Fess Engineering Inspection Fee, 80% Once a year 125
Philippine Food and
FDA Certificate Once a year 50,000
Drugs Authority
Department of Science DOST, Chemical and Energy Division-
Once 12,000
and Technology Pharmaceutical Accomplishment Report
Philippine Patent Office Patent Application Once 4060
Total ₱109,000

Table 62 showed the list of legal requirements in order to establish a corporation

as well as their respective amount and fees with a total amount of ₱109,000.00 of legal

requirements.

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Chapter VI

FINANCIAL STUDY

This chapter discusses the financial aspects of the study. This part of the study

determines whether the proposed project is financially feasible or not and makes a

projection on the rate of return on invested capital by evaluating start-up costs, operating

expenses, cash flow, and making a forecast of future performance.

Financial Study Objective:

1. To determine the projected cost of the proposed business.

2. To determine the major assumptions.

3. To determine the financial feasibility and profitability of the proposed business.

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4. Calculating the return on investment.

Total Project Cost

Safem Company
Scheduled of Project Cost

Category Amount
A Fixed Capital Costs:
1 Land 2,100,000
2 Building 5,560,000
3 Delivery Truck 600,000
4 Machineries 697,000
5 Office equipment 80,950
6 Factory tools and equipment 140,600
7 Office furniture and fixtures 58,480
8 Factory furniture and fixtures 57,100
Total Initial Fixed
9,294,130
Capital Costs
B Organizational Expense
1 Legal Permits 109,000
2 Contingencies 5,450
Total
Organizational 114,450
Expense
C Working Capital (six months)
1 Direct materials 1,431,892
2 Packaging materials 1,858,091
3 Personnel cost 1,992,994

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4 Utility expense 108,000

5 Freight-Out 72,000
6 Insurance 22,340
7 Telecommunication 18,600
8 Supplies 17,872
9 Repairs and maintenance 10,000
10 Advertisement 27,750
11 Contingencies 31,881
Total Working
5,591,420
Capital
Total Project Cost 15,000,000

Source Financing

Item Shareholders Debt Equity

1 Gia Ramos 2,400,000
2 France Annie Sumilang 2,400,000
3 Madelene Villafranca 2,400,000
4 Angel Lane Villegas 2,400,000
5 Aira Delos Angeles 2,400,000
6 BDO Bank 3,000,000
Total 3,000,000 12,000,000

The total amount required for the entire project is Php 15,000,000. The amount of

Php 2,400,000 will be shared by all shareholders. The remaining Php 3,000,000 will be

borrowed from BDO bank and to be paid back more than five years at five percent annual

interest rate.

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Financial Statement

Safem Company
Statement Of Comprehensive Income
For the Five-Year Projection
(n Philippine Peso)
Notes 1st Year 2nd Year 3rd Year 4th Year 5th Year
Sales 17,214,48
11 14,162,400 14,870,520 15,614,046 16,394,748
6
Cost of Sales (9,348,51
12 (7,767,781) (8,705,311) (8,961,320) (9,154,994)
9)
Gross Profit 6,394,619 6,165,209 6,652,726 7,239,754 7,865,967
Selling Expense
Personnel Cost 13 762,895 801,040 841,092 883,147 927,304
Freight-Out 15 144,000 151,200 158,760 166,698 175,033
Depreciation 5 27,000 27,000 27,000 27,000 27,000
Advertisement 14 55,500 58,275 61,189 64,248 67,461
Insurance 21 8,000 8,400 8,820 9,261 9,724
(1,206,52
(997,395) (1,045,915) (1,096,861) (1,150,354)
1)
General Administrative and Operating
Expenses
Personnel cost 13 1,211,611 1,272,192 1,335,801 1,402,591 1,472,721
Taxes and licenses 17 109,000 8,340 8,757 9,195 9,655
Depreciation 14 80,996 80,996 80,996 80,996 80,996
Utility expense 18 43,200 45,360 47,628 50,009 52,510
Telecommunication 16 37,200 39,060 41,013 43,064 45,217
Repairs and maintenance 20 20,000 21,000 22,050 23,153 24,310
Insurance 21 16,680 17,514 18,390 19,309 20,275
Supplies 19 21,228 22,289 23,403 24,573 25,802
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(1,731,48
(1,539,915) (1,506,751) (1,578,039) (1,652,891)
6)
Allowance for bad debt 3 (56,650) (59,482) (62,456) (65,579) (68,858)
Finance Costs
Interest Expense (150,000) (122,854) (94,350) (64,422) (32,996)
Net Income before tax 3,707,309 3,489,690 3,883,476 4,372,088 4,894,964
Provision for income tax (741,462) (697,938) (776,695) (874,418) (978,993)
Net Income after tax 2,965,847 2,791,752 3,106,781 3,497,670 3,915,971

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Statement of Financial Position

Safem Company
Statement Of Financial Position
For The Five-Year Projection
(In Philippine Peso)
Pre-
Notes 1st Year 2nd Year 3rd Year 4th Year 5th Year
operating
Assets
Current assets
Cash 2 5,705,870 5,645,770 6,619,903 7,750,170 9,047,077 10,519,622
Accounts Receivable 3 509,846 535,339 562,106 590,211 619,721
Direct Materials Inventory 4 260,344 273,361 287,029 301,381 316,450
Finished Goods Inventory 4 863,087 906,241 951,553 999,131 1,049,087
Packaging Materials Inventory 4 36,794 37,162 37,533 37,909 38,288
Unused Supplies 19 3,574 3,753 3,941 4,138 4,345
Total Current Assets 5,705,870 7,319,415 8,375,758 9,592,333 10,979,846 12,547,513
Noncurrent assets
Land 5 2,100,000 2,100,000 2,100,000 2,100,000 2,100,000 2,100,000
Building 5 5,560,000 5,459,920 5,359,840 5,259,760 5,159,680 5,059,600
Delivery Truck 5 600,000 573,000 546,000 519,000 492,000 465,000
Machineries 5 697,000 634,270 571,540 508,810 446,080 383,350
Office Equipment 5 80,950 66,379 51,808 37,237 22,666 8,095
Operation Tools and Equipment 5 140,600 127,532 114,464 101,396 88,328 75,260
Office Furniture and Fixtures 5 58,480 52,715 46,950 41,185 35,420 29,655
Operation Furniture and Fixtures 5 57,100 51,882 46,665 41,447 36,229 31,011
Total Non-Current Assets 9,294,130 9,065,698 8,837,267 8,608,835 8,380,403 8,151,972
Total Assets 15,000,000 16,385,113 17,213,025 18,201,167 19,360,249 20,699,485

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Table Continued…..

Liabilities and Shareholders' Capital

Liabilities
Current Liabilities
Accounts Payable 6 238,649 250,581 263,110 276,266 290,079
Accrued Expenses 7 21,100 22,155 23,263 24,426 25,647
2
Income Tax Payable 185,365 174,484 194,174 218,604 244,748
2
Loans Payable, current portion 8 542,924 570,071 598,574 628,503 659,928
Total Current Liabilities 542,924 1,015,185 1,045,795 1,109,050 1,179,224 560,474

Noncurrent Liabilities
Loans Payable, noncurrent portion 8 2,457,076 1,887,005 1,288,431 659,928
Total Non-Current Liabilities 2,457,076 1,887,005 1,288,431 659,928
Total Liabilities 3,000,000 2,902,190 2,334,226 1,768,978 1,179,224 560,474

Shareholders' Capital
12,000,00 12,000,00 12,000,00 12,000,00 12,000,00 12,000,00
Share Capital 9
0 0 0 0 0 0
1
Retained Earnings 1,482,924 2,878,799 4,432,190 6,181,025 8,139,010
0
12,000,00 13,482,92 14,878,79 16,432,19 18,181,02 20,139,01
Total Shareholders' Capital
0 4 9 0 5 0

Total Liabilities and Shareholders' 15,000,00 16,385,11 17,213,02 18,201,16 19,360,24 20,699,48
Capital 0 3 5 7 9 5

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Changes in Equity

Safem Company
Statements Of Changes In Shareholder’s Capital
For the Five-Years Projection
Pre-operating 1st Year 2nd Year 3rd Year 4th Year 5th Year
12,000,00 12,000,00 12,000,00 12,000,00 12,000,00
Share Capital 12,000,000
0 0 0 0 0
2,878,79 4,432,19 6,181,02
Retained Earnings, beg. - - 1,482,923,634
9 0 5
2,965,84 2,791,75 3,106,78 3,497,67 3,915,97
Add: Profit for the Year -
7 2 1 0 1
(1,482,923.6 (1,395,876 (1,553,39 (1,748,83 (1,957,98
Less: Dividends Payment -
3) ) 0) 5) 5)
1,482,92 2,878,79 4,432,19 6,181,02 8,139,01
Retained Earnings, end. -
4 9 0 5 0
Total Shareholder's 13,482,92 14,878,79 16,432,19 18,181,02 20,139,01
12,000,000
Equity 4 9 0 5 0

Assumption/s:

Restricted retained earnings = 50% of the profit would be used for reinvested of the business for the following years: and

Unrestricted retained earnings = 50% would serve as payment for shareholders (dividends).

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Safem Company
Statement Of Cash Flows
For The Five-Years Projection
Notes Pre-operating 1st Year 2nd Year 3rd Year 4th Year 5th Year
Cash flow from operation activities
Net income after tax 2,965,847 2,791,752 3,106,781 3,497,670 3,915,971
Add (deduct) adjustments for:
Depreciation of fixed assets 5 228,432 228,432 228,432 228,432 228,432
Increase in Accounts Receivable 3 (509,846) (25,492) (26,767) (28,105) (29,511)
Increase in Raw Materials Inventory 4 (260,344) (13,017) (13,668) (14,351) (15,069)
Increase in Finished goods inventory 4 (863,087) (43,154) (45,312) (47,578) (49,957)
Increase in Packaging Supplies 4 (36,794) (368) (372) (375) (379)
Increase in Unused Supplies 19 (3,574) (179) (188) (197) (207)
Increase in Accounts Payable 6 238,649 11,932 12,529 13,156 13,813
Increase in Accrued Expenses 7 21,100 1,055 1,108 1,163 1,221
Increase in Income tax payable 22 185,365 (10,881) 19,689 24,431 26,144
Net cash provided by operating activities 1,965,748 2,940,079 3,282,232 3,674,244 4,090,459
Cash flow from investing activities
Acquisition of land 5 (2,100,000) - - -
Construction of building 5 (5,560,000) - - -
Delivery Truck 5 (600,000) - - -
Machineries 5 (697,000) - - - -
Office equipment 5 (80,950) - - - -
Operation tools and equipment 5 (140,600) - - - -
Office furniture and fixtures 5 (58,480) - - - -
Operation furniture and fixtures 5 (57,100) - - - -
Net cash used in investing activities (9,294,130) - - - -
Cash flow from financing activities
Proceed from loans payable 8 3,000,000 - - - -
Issuance of ordinary shares 9 12,000,000 - - -
Payment of Loans 8 (542,924) (570,071) (598,574) (628,503) (659,928)
Payment of Dividends 10 (1,482,924) (1,395,876) (1,553,390) (1,748,835) (1,957,985)
Net cash provided by (used in) financing activities 15,000,000 (2,025,848) (1,965,946) (2,151,965) (2,377,338) (2,617,913)
Net cash flow 5,705,870 (60,100) 974,133 1,130,268 1,296,906 1,472,545
Add: Cash beginning balance 2 5,705,870 5,645,770 6,619,903 7,750,170 9,047,077
Ending cash balance 5,705,870 5,645,770 6,619,903 7,750,170 9,047,077 10,519,622

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Schedule 1: Corporate Registration

SAFEM Corporation will be registered in the Securities and Exchange Commission

(SEC). Its primary purpose is to engage in manufacturing of organic dishwashing liquid

made with Aloe Vera gel product that will provide gains or income to its shareholders.

The company’s register address will be at Lucena Diversion Talao-talao Port Road, Brgy.

Mayao Silangan, Lucena City.

Schedule 2: Cash

Assumption/s:

 Cash on hand will handled by Ms. Villafranca, petty cash custodian of the

business.

 Daily sales and cash inflows will be deposited to Company’s bank account every

end of the business operation day.

1st Year 2nd Year 3rd Year 4th Year 5th Year
Cash on
50,000 50,000 50,000 50,000 50,000
Hand
Cash in
5,596,438 6,571,373 7,702,444 9,000,153 10,473,501
Bank
Total Cash 5,646,438 6,621,373 7,752,444 9,050,153 10,523,501

Schedule 3: Account Receivable

5th
1st Year 2nd Year 3rd Year 4th Year
Year
Accounts Receivable 566,496 594,820 624,561 655,789 688,579

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Allowance for Bad

(56,649) (59,482) (62,456) (65,578) (68,857)
Debts
Net Realizable Value 509,846 535,338 562,105 590,210 619,721

Schedule 4: Inventory

Assumption/s:

 At its initial recognition cost includes costs of purchases, costs of conversion

and others incurred in bringing the inventories to their present location and

condition.

 Costs of purchase include purchase price, transportation, handling and other

cost directly attributable to the acquisition of finished goods.

 Cost includes direct materials and labor and a portion of manufacturing

overhead cost based on normal operating capacity.

 All inventories are stated at the lower of cost and selling price and less costs

to complete and sell. Also, none of these were pledged as security for

liabilities.

This account consists of:

1st Year 2nd Year 3rd Year 4th Year 5th Year
Finished Goods
863,222 906,383 951,702 999,287 1,049,251
Inventory
Direct Materials
260,344 273,361 287,029 301,381 316,450
Inventory
Packaging Materials
36,794 37,162 37,533 37,909 38,288
Inventory
Total Cost of
1,160,360 1,216,906 1,276,265 1,338,577 1,403,989
Inventory

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Schedule 5: Property, Plant and Equipment

Assumption/s:

 Property, Plant and Equipment of the Company is stated at historical cost less
accumulated depreciation and any accumulated impairment losses.
 The depreciation method that the company used is straight-line computation.
 Salvage value is ten percent (10%) of the purchase cost of the equipment and
furniture and fixtures.
The depreciation expense of equipment and furniture and fixtures is booked under

cost of sales and operating expenses, respectively.

Schedule 5.1: Land

Cost of Land
List of Property Total Sqm. Cost per sqm. Total Cost
Land 350 6,000.00 2,100,000
Total 2,100,000

Schedule 5.2: Building

Cost of Building
List of Building Total Sqm. Cost per sqm. Total Cost
Building 350 15,885.72 5,560,000
Total 5,560,000

Schedule 5.2.1: Depreciation-Building

Depreciation – Building
List of Building Cost Useful Life Annual Depreciation
Building 5,560,000.00 50 100,080.00
Total 100,080.00

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Schedule 5.3: Multi-cab Vehicle

Cost of Vehicle
Vehicle Cost Quantity Total Cost
Delivery Vehicle 600,000 1 600,000
Total 600,000

Schedule 5.3.1: Depreciation-Vehicle

Depreciation – Vehicle
Vehicle Cost Useful Life Annual Depreciation
Delivery Vehicle 600,000 20 27,000
Total 27,000

Schedule 5.4: Machineries

Cost of Machines
Purchase Total
List of Machineries Quantity
Cost Cost
Dishwashing Liquid Machine 250,000 1 250,000
Filling, Capping, Labelling Machine 200,000 1 200,000
Sachet Filling and Packaging Machine 20,000 1 20,000
Water Purification 150,000 1 150,000
Industrial Blender 12,000 1 12,000
Automatic Aloe Vera Peeling Machine 65,000 1 65,000
Total Cost of Machineries 697,000

Schedule 5.4.1: Depreciation-Machineries

Depreciation-Machines
Annual
Useful
List of Machineries Cost Depreciatio
Life
n
Dishwashing Liquid Machine 250,000 10 22,500
Filling, Capping, Labelling Machine 200,000 10 18,000
Sachet Filling and Packaging Machine 20,000 10 1,800
Water Purification 150,000 10 13,500
Industrial Blender 12,000 10 1,080
Automatic Aloe Vera Peeling Machine 65,000 10 5,850

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Total 62,730

Schedule 5.5: Tools and Equipment

Cost of Tools and Equipment

Total
List of Tools and Equipment Purchase Cost Quantity
Cost
Industrial Strainer Bowl 2,300 2 4,600
Storage Tank 25,000 1 25,000
Generator set 120,00 1 120,000
Hand Truck 1,000 1 1,000
Total 140,600

Schedule 5.5.1: Depreciation-Tools and Equipment

Depreciation-Tools and Equipment

Annual
List of Tools and Equipment Cost Useful life
Depreciation
Industrial Strainer Bowl 2,300 5 828
Storage Tank 25,000 10 1,350
Generator Set 120,000 10 10,800
Hand Truck 1,000 10 90
Total Cost 13,068

Schedule 5.6: Office Furniture and Fixtures

Cost of Office Furniture and Fixtures

List of Items Cost Quantity Total Cost
Office table 3,330 6 19,980
Storage cabinet 4,200 2 8,400
Office chairs 1,300 6 7,800
2.5hp Aircon 22,300 1 22,300
Total 58,480

Schedule 5.6.1: Depreciation-Office Furniture and Fixtures

Depreciation-Office Furniture and Fixtures

Annual
List of Items Cost Useful life
Depreciation

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Office table 3,330 10 1,798

Storage cabinet 4,200 10 756
Office chairs 1,300 10 702
2.5hp Aircon 22,300 8 2,509
Total 5,765
Schedule 5.7: Operation Furniture and Fixture

Cost of Operation Furniture and Fixtures

List of Items Cost Quantity Total Cost
Production Table 1,700 1 1,700
Production Cabinet 2,500 1 2,500
Production Chair 300 5 1,500
2.5hp Aircon 22,300 2 44,600
Exhaust Fan 1,650 2 3,300
Ceiling Fan 1,750 2 3,500
Total 57,100

Schedule 5.7.1: Depreciation-Operation Furniture and Fixture

Depreciation-Operation Furniture and Fixtures

List of Items Cost Useful life Annual Depreciation
Production Table 1,700 10 153
Production Cabinet 2,500 10 225
Production Chair 300 10 135
2.5hp Aircon 22,300 10 4,014
Exhaust Fan 1,650 10 297
Ceiling Fan 1,750 8 394
Total 5,218

Schedule 5.8: Office Equipment

Cost of Office Equipment

List of Items Cost Quantity Total Cost
Telephone 2,500 2 5,000
Printer with Scanner 8,500 2 17,000
Computer Set 11,000 3 33,000
CCCTV Camera 2,500 4 10,000
CCTV Monitor w/ CPU 15,950 1 15,950
Total 80,950

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Schedule 5.8.1: Depreciation-Office Equipment

Depreciation-Office Equipment
List of Items Cost Useful life Annual Depreciation
Telephone 2,500 5 900
Printer with Scanner 8,500 5 3,060
Computer Set 11,000 5 5,940
CCCTV Camera 2,500 5 1,800
CCTV Monitor w/ CPU 15,950 5 2,871
Total 14,571

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 Cost

Operation Office Operation

Office
Land Building Multi-cab Machineries Tools and furniture and furniture and Total
Equipment
Equipment fixtures fixtures
Beginning, Year 1
Additions/depreciations 2,100,000 5,560,000 600,000 697,000 80,950 140,600 58,480 57,100 9,294,130
Disposal
Ending, Year 1 2100000 5,560,000 600,000 697,000 80,950 140,600 58,480 57,100 9,294,130
Beginning, Year 2 2,100,000 5,560,000 600,000 697,000 80,950 140,600 58,480 57,100 9,294,130
Additions/depreciations
Disposal
Ending, Year 2 2,100,000 5,560,000 600,000 697,000 80,950 140,600 58,480 57,100 9,294,130
Beginning, Year 3 2,100,000 5,560,000 600,000 697,000 90,950 140,600 58,480 57,100 9,294,130
Additions/depreciations
Disposal
Ending, Year 3 2,100,000 5,560,000 600,000 697,000 90,950 140,600 58,480 57,100 9,294,130
Beginning, Year 4 2,100,000 5,560,000 600,000 697,000 90,950 140,600 58,480 57,100 9,294,130
Additions/depreciations
Disposal
Ending, Year 4 2,100,000 5,560,000 600,000 697,000 90,950 140,600 58,480 57,100 9,294,130
Beginning, Year 5 2,100,000 5,560,000 600,000 697,000 90,950 140,600 58,480 57,100 9,294,130
Additions/depreciations
Disposal
Ending, Year 5 2,100,000 5,560,000 600,000 697,000 90,950 140,600 58,480 57,100 9,294,130
 Depreciation

Office Operation
Operation
Office Furniture Furniture Accumulated
Land Building Multi-cab Machineries Tools and
Equipment and and depreciation
Equipment
Fixtures Fixtures
Beginning, Year 1
Additions/depreciations 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Disposal
Ending, Year 1 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Beginning, Year 2 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Additions/depreciations 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Disposal
Ending, Year 2 0 200,160 54,000 125,460 29,142 26,136 11,530 10,436 456,863
Beginning, Year 3 0 200,160 54,000 125,460 29,142 26,136 11,530 10,436 456,863
Additions/depreciations 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Disposal
Ending, Year 3 0 300,240 81,000 188,190 43,713 39,204 17,295 15,653 685,295
Beginning, Year 4 0 300,240 81,000 188,190 43,713 39,204 17,295 15,653 685,295
Additions/depreciations 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Disposal
Ending, Year 4 0 400,320 108,000 250,920 58,284 52,272 23,060 20,871 913,727
Beginning, Year 5 0 400,320 108,000 250,920 58,284 52,272 23,060 20,871 913,727
Additions/depreciations 0 100,080 27,000 62,730 14,571 13,068 5,765 5,218 228,432
Disposal
Ending, Year 5 0 500,400 135,000 313,650 72,855 65,340 28,825 26,089 1,142,159
 Net Book Value

Office Operation
Operation
Office Furniture Furniture
Land Building Multi-cab Machineries Tools and Total
Equipment and and
Equipment
Fixtures Fixtures

Beginning, Year 1
Additions/depreciations 2,100,000 5,459,920 573,000 634,270 66,379 127,532 52,715 51,882 9,065,698
Disposal
Ending, Year 1 2,100,000 5,459,920 573,000 634,270 66,379 127,532 52,715 51,882 9,065,698
Beginning, Year 2 2,100,000 5,459,920 573,000 634,270 66,379 127,532 52,715 51,882 9,065,698
Additions/depreciations 0 (100,080) (27,000) (62,730) (14,571) (13,068) (5,765) (5,218) (228,432)
Disposal
Ending, Year 2 2,100,000 5,359,840 546,000 571,540 51,808 114,464 46,950 46,665 8,837,267
Beginning, Year 3 2,100,000 5,359,840 546,000 571,540 51,808 114,464 46,950 46,665 8,837,267
Additions/depreciations 0 (100,080) (27,000) (62,730) (14,571) (13,068) (5,765) (5,218) (228,432)
Disposal
Ending, Year 3 2,100,000 5,259,760 519,000 508,810 37,237 101,396 41,185 41,447 8,608,835
Beginning, Year 4 2,100,000 5,259,760 519,000 508,810 37,237 101,396 41,185 41,447 8,608,835
Additions/depreciations 0 (100,080) (27,000) (62,730) (14,571) (13,068) (5,765) (5,218) (228,432)
Disposal
Ending, Year 4 2,100,000 5,159,680 492,000 446,080 22,666 88,328 35,420 36,229 8,380,403
Beginning, Year 5 2,100,000 5,159,680 492,000 446,080 22,666 88,328 35,420 36,229 8,380,403
Additions/depreciations 0 (100,080) (27,000) (62,730) (14,571) (13,068) (5,765) (5,218) (228,432)
Disposal
Ending, Year 5 2,100,000 5,059,600 465,000 383,350 8,095 75,260 29,655 31,011 8,151,972
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Schedule 6: Accounts Payable

Assumption/s:

 Increase five percent (5%) annually.

Accounts Payable
1st Year 2nd Year 3rd Year 4th Year 5th Year
Accounts Payable 238,649 250,581 263,110 276,266 290,079

Schedule 7: Accrued Expense

Assumption/s:

 This account pertains to accrued expenses at the end of the accounting period.

 All expenses are expected to be paid 30 days after the billing statement date.

 The electricity is expected to consumed P10,000.00 a month and water could be

consumed P8,000.00 a month that would be P18,000.00 a month consumption for

utility and P21,600.00 for telecommunication.

Accrued Expenses
For The Five-Year Projection
1st Year 2nd Year 3rd Year 4th Year 5th Year
Utility expense 18,000 18,900 19,845 20,837 21,879
Telecommunicatio
3,100 3,255 3.418 3,589 3,768
n
Total 21,100 22,155 23,263 24,426 25,647

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Schedule 8: Loans Payable

Assumption/s:

 The company loan in BDO is amounting to Php 3,000,000 with interest of 5% and

payable in five years installment.

Loans Payable
Opening Loan Interest Capital Closing
Year Interest
Balance Repayment Charged Repaid Balance
2,457,075.6
2022 5% 3,000,000.00 692,924.39 150,000.00 542,924.39
1
1,887,004.9
2023 5% 2,457,075.61 692,924.39 122,853.78 570,070.61
9
1,288,430.8
2024 5% 1,887,004.99 692,924.39 94,350.25 598,574.14
5
2025 5% 1,288,430.85 692,924.39 64,421.54 628,502.85 659,927.99
2026 5% 659,927.99 692,924.39 32,996.40 659,927.99 -

Schedule 9: Share Capital

Assumption/s:

 The Company will register 150,000 authorize shares with P100 par value at the

beginning of its operation. The 120,000 shares were initially sold at par value to

its incorporators.

 All issuance of shares are at par value (P100), no share premium recognized.

 Within the first five years of existence, no company shares were repurchased,

and no treasury shares were recognized.

Share Capital
At Php 100.00 par value Shares Par Value Amount (in Php)
Authorized Share Capital 150,000 100.00 15,000,000

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Issued Share Capital 120,000 100.00 12,000,000

Schedule 10: Retained Earnings

Assumption/s:

 50% of the profit would serve as the retained earnings of the business.

 All retained earnings of the preceding year/s would be added to retained earnings

of the current year to get the ending balance.

Retained Earnings
ST
1 Year 2nd Year 3rd Year 4th Year 5th Year
Beginning 3,090,51
- 741,461 1,439,400 2,216,095
balance 2
Add: Profit 1,957,98
1,482,924 1,395,876 1,553,390 1,748,835
5
Less; dividends (978,993
(741,462) (697,938) (776,695) (874,418)
)
Ending balance 4,069,50
741,462 1,439,400 2,216,095 3,090,512
5

Schedule 11: Sales

Assumption/s:

 Basis of the computation is selling price multiply to the projected number of

goods sold per day, multiply to the number of working days during the year.
 Estimated increase of sales is five percent (5%) every year.
Sales
For The Five-Years Projection
1st year 2nd year 3rd year 4th year 5th year
Selling Price
25ml 6 6 6 6 6

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250ml 16 16 16 16 16
500ml 32 32 32 32 32
1 Liter 67 67 67 67 67
1 gallon 101 101 101 101 101
Unit Sold per day
25ml 1,100 1,155 1,213 1,273 1,337
250ml 840 882 926 972 1,021
500ml 300 315 331 347 365
1 Liter 150 158 165 174 182
1 gallon 5 5 6 6 6
Estimated daily sales
25ml 6,600 6,930 7,277 7,640 8,022
250ml 13,440 14,112 14,818 15,558 16,336
500ml 9,600 10,080 10,584 11,113 11,669
1 Liter 10,050 10,553 11,080 11,634 12,216
1 gallon 505 530 557 585 614
Multiply to no. of working days 288 288 288 288 288
Total Estimated Sales 11,576,160 12,154,968 12,762,716 13,400,852 14,070,895

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Schedule 12: Cost of Goods Sold

Safem Company
Statement Of Cost Of Goods Sold
For The Five-Years Projection
ST
1 Year 2nd Year 3rd Year 4th Year 5th Year
Raw Materials
Beginning inventory 0 260,344 262,948 265,577 268,233
Add: Purchases 2,863,785 2,629,475 2,655,770 2,682,328 2,709,151
Goods available for use 2,863,785 2,889,819 2,918,717 2,947,905 2,977,384
Less: Ending inventory (260,344) (262,948) (265,577) (268,233) (270,915)
Used for production 2,603,441 2,626,872 2,653,140 2,679,672 2,706,469
Direct labor 1,608,642 1,689,074 1,773,528 1,862,204 1,955,314
Manufacturing Overhead
Cost
Packaging Materials used 3,679,387 3,752,975 3,790,505 3,828,409.74 3,866,694
Depreciation 129,241 99,896 99,896 99,896 99,896
Utility expense 172,800 181,440 190,512 200,038 210,039
Factory Supplies 14,516 15,242 16,004 16,804 17,644
Insurance 20,000 21,000 22,050 23,153 24,310
Indirect labor cost 402,840 422,982 444,131 466,338 489,655
Total Manufacturing Overhead
4,418,785 4,493,535 4,563,098 4,708,238
Cost 4,634,637.53
Total Manufacturing Cost 8,630,867 8,809,481 8,989,766 9,176,513.615 9,370,021
Add: Finished goods beg 0 863,087 967,257 995,702 1,017,222
Total Goods Available for Sale 8,630,867 9,672,567 9,957,023 10172215.88 10,387,243
Less: Finished goods end (863,087) (967,257) (995,702) (1,017,222) (1,038,724)
Cost of goods sold 7,767,781 8,705,311 8,961,320 9,154,994.292 9,348,519
Schedule 13: Personnel Cost

Assumption/s:

 The Company will be managed and operated by a general manager, administrative supervisor, production supervisor, and sales
supervisor.
 SAFEM Company’s personnel costs consists of salaries, government benefits, and thirteen month pay and planned to operate
Monday to Saturday.
Personnel Wages
Total
No. of Total
List of Employees Daily Weekly Monthly Monthly
Employees Salary
Salary
General Manager 1,000 6,000 24,000 1 24,000 288,000
Administrative Supervisor 800 4,800 19,200 1 19,200 230,400
Production Supervisor 800 4,800 19,200 1 19,200 230,400
Sales Supervisor 800 4,800 19,200 1 19,200 230,400
Administrative Assistant 540 3,240 12,960 1 12,960 155,520
Salesmen 510 3,060 12,240 2 24,480 293,760
Machine Operator 450 2,700 10,800 5 54,000 648,000
Quality Control 450 2,700 10,800 1 10,800 129,600
Security Guard 415 2,490 9,960 2 19,920 239,040
Driver 400 2,400 9,600 1 9,600 115,200
Factory Worker 390 2,340 9,360 5 46,800 561,600
Utility Worker 375 2,250 9,000 2 18,000 216,000
Total 6,930 41,580 166,320 23 278,160 3,337,920
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Schedule 13.1 Personnel Cost Distribution

Personnel Cost Distribution

Total
Direct Indirec Selling Administrati
List of Employees Personnel
Cost t Cost Expenses ve Expenses
Cost
General Manager 335,800 - - - 335,800
Administrative
272,940 - - - 272,940
Supervisor
Production 272,94
272,940 - - -
Supervisor 0
Sales Supervisor 272,940 - - 272,940 -
Administrative
186,170 - - - 186,170
Assistant
Salesmen 351,235 - - 351,235 -
Machine Operator 777,660 777,660 - - -
Quality Control 155,532 155,532 - - -
Security Guard 286,800 - - - 286,800
Driver 138,720 - - 138,720 -
Factory Worker 675,450 675,450 - - -
129,90
259,800 - - 129,900
Utility Worker 0
1,608,64 402,84
3,985,988 762,895 1,211,611
Total 2 0

Schedule 13.2: Personnel Benefits

Employer’s Contribution
Total Annual
List of Monthly No. of
SSS Philhealth PAGIbig Monthly Contributio
Employees Contribution Employees
Contribution n
General
1,125 758 100 1,983 1 1,983 23,800
Manager
Administrative
1,125 720 100 1,945 1 1,945 23,340
Supervisor
Production
1,125 720 100 1,945 1 1,945 23,340
Supervisor
Sales
1,125 720 100 1,945 1 1,945 23,340
Supervisor
Administrative
1,115 259 100 1,474 1 1,474 17,690
Assistant
Salesmen 1,030 244 100 1,374 2 2,749 32,995
Machine
945 216 100 1,261 5 6,305 75,660
Operator
Quality Control 945 216 100 1,261 1 1,261 15,132
Security Guard 860 200 100 1,160 2 2,320 27,840
Driver 860 200 100 1,160 1 1,160 13,920
Factory Worker 817 200 100 1,117 5 5,587 67,050
Utility Worker 775 200 100 1,075 2 2,150 25,800

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Total 11,847 4,654 1,200 17,701 23 30,825 369,908

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Schedule 13.3: 13th Month Pay

13th Month Pay

No. of 13th Month Pay
List of Employees Monthly
Employees Total
General Manager 24,000 1 24,000
Administrative Supervisor 19,200 1 19,200
Production Supervisor 19,200 1 19,200
Sales Supervisor 19,200 1 19,200
Administrative Assistant 12,960 1 12,960
Salesmen 12,240 2 24,480
Machine Operator 10,800 5 54,000
Quality Control 10,800 1 10,800
Security Guard 9,960 2 19,920
Driver 9,600 1 9,600
Factory Worker 9,360 5 46,800
Utility Worker 9,000 2 18,000
Total 166,320 23 278,160

Schedule 13.4: Estimated Personnel Annual Cost

Personnel Annual Cost

For The Five-Years Projections
1st Year 2nd Year 3rd Year 4th Year 5th Year
Salaries and wages 3,337,92 3,504,81 3,680,05 3,864,05 4,057,26
0 6 6 9 2
13th month pay 278,160 292,068 306,671 322,004 338,105
Government
369,908 388,403 407,824 428,215 449,625
contributions
Total 3,985,98 4,185,28 4,394,55 4,614,28 4,844,99
8 8 2 0 4

Schedule 13.5: Distribution of Annual Personnel Cost

Distribution Of Annual Personnel Cost

For The Five-Years Projection
1st Year 2nd Year 3rd Year 4th Year 5th Year
Cost of sales 1,750,782 1,838,321 1,930,237 2,026,749 2,128,086
Administrative 1,247,431 1,309,803 1,375,293 1,444,058 1,516,260
expenses

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Selling 709,615 745,096 782,351 821,468 862,542

Total 3,707,828 3,893,220 4,087,881 4,292,275 4,506,889

Schedule 14: Advertisement

Assumption/s:

 Expected increase five percent (5%) every year.

Advertisement
Unit
Advertisement Quantity Total Amount
Price
Social Media Advertisement 4,000 12 48,000
Tarpaulin 150 50 7,500
Total 55,500

Schedule 15: Freight-out

Assumption/s:

 This account pertains to Company freight-out and travelling expenses during selling
the products and other Company's business transactions amounting to P144,00.00 per
year. It is expected to increase 5 percent (5%) every year.
Freight-Out
st nd
1 Year 2 Year 3rd Year 4th Year 5th Year
144,000 151,200 158,760 166,698 175,033

Schedule 16: Telecommunication

Assumption/s:

 This account pertains to SAFEM Company communication and internet expenses.

 Projected amount to incur for the first year is P37,200.00 (P3,100.00 per month) and
expected to increase in five percent (5%) every year.
TELECOMMUNICATION
1st Year 2nd Year 3rd Year 4th Year 5th Year
37,200.00 39,060.00 41,013.00 43,063.65 45,216.83
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Schedule 17: Taxes and Licenses

Taxes and Licenses

Place of Registration Certificate Issued Fee
Security and Exchange SEC Certificate 34,000
Commission
Barangay Barangay Permit 200
City Mayor's Office Mayor's Permit 2,000
Sanitary permit 1,000
Fire inspection permit 150
Health certification permit 250
Community Tax Permit 1,250
Business Tax 1,250
Zoning Clearance 50
Documentary Stamp 25
Solid Waste Management Fee 200
Clearance Certificate Fee 290
Bureau of Internal Special Books of Accounts 500
Revenue
BIR Registration No. 600
Documentary Stamp 25
Corporation Tax Identification Number 600
Registration of books, invoices and official 400
receipts
Engineering Inspection Fee, 20% 25
Professional Fess Engineering Inspection Fee, 80% 125
Philippine Food and FDA Certificate 50,000
Drugs Authority
Department of Science DOST, Chemical and Energy Division- 12,000
and Technology Pharmaceutical Accomplishment Report
Philippine Patent Office Patent Application 4060
Total 109,000

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Schedule 18: Utility Expense

Assumption/s:

 This account pertains to estimated annual electricity consumption of the SAFEM

Company amounting to P31,000.00 (P2,583.33 per month) and water
consumption amounting to P16,000.00 (P1,333.33 per month).
 It is expected to increase five percent (5%) every year.
Utility Expense
1st Year 2nd Year 3rd Year 4th Year 5th Year
Electricity
Cost of goods
96,000 100,800 105,840 111,132 116,688
sold (80%)
Administrativ
e expenses 24,000 25,200 26,460 27,783 29,172
(20%)
Water
Cost of goods
76,800 80,640 84,672 88,905 93,350
sold (80%)
Administrativ
e expenses 19,200 20,160 21,168 22,226 23,337
(20%)
Total 216,000 226,800 238,140 250,047 262,549

Schedule 19: Cleaning Supplies

Assumption/s:

 Supplies are estimated to increase five (5%) percent.

Cleaning Supplies
Supplies Unit Cost Quantity Annual Cost
Mop 700 2 1,400
Brooms 45 2 90
Dustpan 35 2 70

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Garbage Drum 100 10 1,000

Garbage Plastic 40 60 2,400
Detergent 75 36 2,700
Chlorine 100 36 3,600
Towels 20 36 720
Foot Rags 35 15 525
Rubber Plastic Gloves 65 36 2,340
Sponge 30 60 1,800
Brush 25 60 1,500
Total 18,145

Schedule 19.1: Office Supplies

Assumption/s:

 Supplies are estimated to increase five (5%) percent.

Office Supplies
Supplies Unit Cost Quantity Annual Cost
Scotch tape 9 10 90
Ball pen 5 6 30
Glue 27 3 82
Paper clip 20 3 60
Pencil 22 3 66
Printer Ink 105 2 210
Receipt paper 28 95 2,660
Carbon paper 35 4 140
Logbook 160 1 160
Journal Book 50 3 150
Ledger 45 3 135
Long bond paper 145 2 290
Date Stamper 150 1 150
Stapler 70 3 210
Short bond paper 120 2 240
Total 4,673

Schedule 19.2: Emergency Supplies

Emergency Supplies
Supplies Unit Cost Quantity Annual Cost
Flashlights 100 10 1,000
Battery 20 10 200
Fire Extinguisher 800 10 8,000
Sling arm Bandage 125 3 375

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Cotton Balls 60 5 300

Alcohol 550 1 550
Gauze Pad 25 10 250
Band Aid 20 103 2,060
Betadine 190 1 190
Total 12,925

Schedule 20: Repair and Maintenance

Assumption/s:

 Projected amount that will incur for the first year is P20,000.00 and expected to

increase in five percent (5%) every year.

Repair and Maintenance

st nd
1 Year 2 Year 3rd Year 4th Year 5th Year
20,000.00 21,000.00 22,050.00 23,152.50 24,310.13

Schedule 21; Insurance Expense

Assumption/s:

 Fire insurance expense is 0.20%.

 For earthquake is 0.05%

 For typhoon is 0.05%

 Expected to Increase five percent (5%) every year.

Insurance Expense
Fire
Earthquake Typhoon Total
Insurance
Building 11,120 2,780 2,780 16,680
Delivery Truck 8,000
Machines 20,000
Total 44,680

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Schedule 22: Income Taxes

Assumption/s:

 Tax rate and tax based used by the corporation is 20% of net taxable income

under the National Internal Revenue Code of the Philippines.

Schedule 23: Miscellaneous

Assumption/s:

 This account pertains to unforeseen cost and computed based on the total

corporation expenses add by five (5%) every year.

Financial Analysis

Ratios

PROFITABILITY RATIOS

Profitability ratios measure the ability of the business to generate profit in relation to

sales, investments, assets, equities, or ordinary shares outstanding.

1st Year 2nd Year 3rd Year 4th Year 5th Year
Test of Profitability
Net profit margin 21% 19% 20% 21% 23%
Operating profit margin 26% 23% 25% 27% 28%
Gross profit margin 45% 41% 43% 44% 46%
Return on owner’s
22% 19% 19% 19% 19%
investment
Asset turnover 0.86 0.86 0.86 0.85 0.83
Return on assets 18% 16% 17% 18% 19%
Test of Capital
Investment
Payback period in years 5

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PROJECT EVALUATION

Payback Period

Payback period refers to the length of time before the investment is recovered. It

is the time period where the cumulative cash inflows is equal to the cost of investment.

Cash Cash to Payback

Year
Inflow Date Period
First Year 1,965,748 1,965,748 1
Second Year 2,940,079 4,905,827 1
Third Year 3,282,232 6,222,312 1
Fourth Year 3,674,244 6,956,477 1
Fifth Year 4,090,459 7,764,703 1
Payback Period 5

more than 5
Total Investment 12,000,000
years

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Chapter VII

SOCIO-ECONOMIC STUDY

In terms of socio-economic issues, this chapter examines the benefits as well as

the contributions of the proposed firm to society, economy, government, and community.

Socio-economic Objectives:

1. Determine the proposed business's contributions to society, the economy,

government, and the community.

2. To determine the socio-economic benefits.

A. Benefits to the local economy and community

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The proposed business will benefit the community of Lucena City by having

the following impact:

1. Provides employment opportunities to the people of Lucena City and nearby

municipalities.

2. Increases income of suppliers of raw materials used by the proposed product.

3. Increases business activity in Lucena City and nearby municipalities.

4. Gives people in the community the opportunity to achieve financial

independence.

5. Gives farmers an optional harvest of aloe vera plant instead of common food

variety.

6. Promotes innovation and safe environment.

7. Economic growth and employment.

B. Benefits to the Government

Given that our business is profitable. In our company, the government will collect

taxes such as corporate taxes, individual taxes, licenses, permits, and so on. This tax

supports the government, which will reinvest in public services.

C. Social Impact

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 The company will encourage people to use a dishwashing liquid that contains

organic components rather than one that contains a lot of chemicals in order to

avoid skin irritation while still cleaning dishes effectively.

 The company encourages consumers to use less high-chemical-content products,

which harm not just the skin but also the environment.

D. Corporate Social Responsibilities

As part of the corporate social responsibilities of the company, it will have the

following programs and projects:

1. The company will conduct a program related to health and environment benefits

awareness of using organic and natural elements.

2. The company will initiate a charity works for the environment.

The firm will take part in community service such as coastal and sewage clean-up

drive, tree planting, and garbage recycling.

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Chapter VIII

CONCLUSIONS AND RECOMMENDATIONS

This chapter elaborates conclusions and recommendations based on the findings

of the study.

Conclusions

Based on the findings of the study, the following conclusions were reached:

Market Feasibility

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This research in marketing study is based on the data collected through informal

interviews with participants and surveys based on Slovin's formula with a 5% margin of

error. The data show that the annual growth rate of the dishwashing washing liquid

industry is 3.15% in order to maintain its place in the market, which is supported by

economic growth. In the near future, the price and demand of organic dishwashing liquid

made with aloe vera gel may remain high.

Technical Feasibility

The goal of this study is to oversee into the operational side of business. The

manufacturing of the organic dishwashing liquid made with aloe vera gel needs large

machinery, and the raw materials involved do not have a harmful effect on the

environment. To close the market gap, the company needs to produce 723,127 pcs every

year.

Management Feasibility

Management research is not confined in terms of organizational structure. The

number of personnel required by the company to run the business, regulations, and

regulatory requirements are all essential concerns. The proposed company has 24

employees and is incorporated. A general manager, administrative and finance

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supervisor, production supervisor, finance assistant, administrative assistant, salesmen,

machine operator, quality control personnel, security guard, delivery driver, factory

worker, and a utility worker make up the workforce.

Financial Feasibility

In this chapter, the researchers determined the company's financial health,

allowing them to learn more about how it functions. Following the financial analysis, it is

possible to determine that the company is stable, liquid, and profitable enough to generate

a profit. The company will be able to create revenue for a long time, and there is the

potential to expand not only inside Lucena City and its surrounding municipalities, but

also to other locations in order to give a high-quality product.

Socio-economic Feasibility

In this chapter, the proposed business is anticipated to benefit the local economy

by offering opportunities to various sectors such as wholesaling and retailing industries,

suppliers, and services industries. The local labor force will also benefit from this project

as the business might hire a qualified personnel from the local place. Moreover, the local

government can generate more fund from the taxes out of operating the business. Lastly,

the households may be provided the opportunity to ensure the physical well-being of their

members.

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Recommendations

Based on the conclusions of the study, the following recommendations were offered:

Recommendation to the company:

1. It is recommended that the company negotiate with companies that deal with aloe

vera farmers in order to ensure a steady supply of aloe vera gel. As a result, the price

of the main ingredient may be reduced.

2. It is essential to invest in research and development for this product in order to

maximize the use of aloe vera gel and discover new products that can be produced

using it.

3. To market the product, the company should emphasize its health benefits as well as its

competitive advantage over existing dishwashing liquid.

4. Since the majority of aloe vera gel supplies are imported in various parts of the world,

it is recommended that aloe vera farmers and growers negotiate and form a

partnership to secure the supply of the aloe vera plant locally.

Recommendation for future Researchers and others:

1. To broaden the scope of the study, distributors should be included as a target market.

2. Future research should expand on the study's findings to gather more information and

compare them to other studies.

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3. Future researchers should conduct additional research into the product's manufacturing

process to discover more techniques and additional ingredients that can be used to

create a product similar to organic dishwashing liquid.

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https://en.wikipedia.org/w/index.php?title=Hospitality_industry&oldid=1064410721

Wikipedia Contributors. (2022, January 11). Youtube. Wikipedia, The Free

Encyclopedia. Retrieved January 25, 2022, from

https://en.wikipedia.org/w/index.php?title=YouTube&oldid=1064938507

Wikipedia Contributors. (2022, January 25). Recruitment. Wikipedia, The Free

Encyclopedia. Retrieved January 29, 2022, from

https://en.wikipedia.org/w/index.php?title=Recruitment&oldid=1067865430

Wikipedia Contributors. (2022, January 31). Colgate-Palmolive. Wikipedia, The Free

Encyclopedia. Retrieved February 5, 2022, from

https://en.wikipedia.org/w/index.php?title=Colgate-Palmolive&oldid=1069002463

Wikipedia Contributors. (2022, February 8). Procter & Gamble. Wikipedia, The Free

Encyclopedia. Retrieved February 8, 2022, from

https://en.wikipedia.org/w/index.php?title=Procter_

%26_Gamble&oldid=1070579617

Wikipedia Contributors. (2022, February 8). Unilever. Wikipedia, The Free

Encyclopedia. Retrieved February 9, 2022, from

https://en.wikipedia.org/w/index.php?title=Unilever&oldid=1070605005

Wikipedia Contributors. (2022, June 4). Surfactant. Wikipedia, The Free Encyclopedia.

Retrieved January 10, 2022, from https://en.wikipedia.org/w/index.php?

title=Surfactant&oldid=1092125814

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 A Feasibility Study of Producing and Selling an Organic Dishwashing Liquid Made…
DAL UB HAS AAN NG L UNGS OD NG L UC E NA
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Wikipedia contributors. (2022, November 29). Purified water. Wikipedia, The Free

Encyclopedia. Retrieved January 3, 2022, from

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Zachariah, S., & Sultan, S. (2020, February 25). Check Your Labels: 5 Harmful

Chemicals In Dishwash Liquid Damaging Your Skin. The Better India. Retrieved

January 11, 2022, from https://www.thebetterindia.com/216941/dishwash-liquid-

toxins-skin-problems-drying-itching-natural-solution-buy-online-lifestyle-ser106/

Zippia. (2021). What Does A Factory Worker Do: Job Description, Duties and

Responsibilities. Zippia. Retrieved March 9, 2022, from

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Appendices

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 Appendix A – Project Timetable and Implementation

A. Grant Chart

SPAN/PERIOD

2021 2022
Activities Sept Oct. Nov Dec Jan Feb. Mar Apr May Jun Jul Aug Sept Oct Nov Dec.
. . . . . . e y . . . .
Feasibility
study
Business
Implementatio
n
Financing
Activity
Preparation
and
Construction
of Pant Site
Purchase of
Machineries
Purchase of
Furniture and
Fixtures
Recruiting,
Hiring and
training Staffs
Purchase of
Direct
Materials and
Supplies
Advertisement
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Start Operation

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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B. Period of Activities

Feasibility Study (September 2021- June 2022)

A feasibility was conducted in order to answer the idea of whether or not a

proposed project should go forward. It can help to identify the strength and

weaknesses of the proposed plan as well as the potential issues or problems that

should be arise. The study started on the September 2021 and finished in the last

week of May. Then, the final defense conducted on June 7, 2022 and revision

until the last week of June 22, 2022.

Business Implementation and Financing Activity (July – August 2022)

Two months is the allotted time for the implementation of the business

and financing activity of the proposed business. All the legal requirements must

be filed and completed for the application to take place. All of his requirements

will be accomplished during this period.

Preparation and Construction of Site (August – October 2022)

Three months is the allotted time to prepare and build the plant site with a

350 square meters. The acquisition of land, excavation, constructing, and

installation of utilities such as electricity, water, and telecommunication lines

will be prepared in this period.

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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| 209

Purchase of Machineries (August-October 2022)

Three months is the allotted time to purchase the machineries because the

machineries will be ordered abroad. Due to the long distance purchase, we

assumed that this machineries will take time to receive.

Purchase of Furniture and Fixtures (October 2022)

One month is the allotted time to purchase the furniture and fixtures. The

site will be nearly finished at this time. All the listed furniture and fixtures in the

feasibility study will purchase.

Recruitment, Hiring and Training Staff (November 2022)

Applicants for direct and indirect labor positions will be screened and

hired in this period that will based on the chapter five of the feasibility study.

Newly hired will undergo training in order to familiarize the organizational

policy and regulations of the company.

Purchase Direct Materials and Supplies (November-December 2022)

In this period, raw materials will be purchased to comply for the daily

production capacity of the proposed business. Two months is allotted to allow

the suppliers to fulfil the maximum capacity of the supply that the company will

order.

Advertisement (November-December 2022)

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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In the month of November, advertising will be started to launch the

proposed product. The primary goal of advertising is to communicate the right

message to the potential and target market. Advertising will be implement based

on the market study of the feasibility. Advertising will be implement monthly to

gather and persuade potential customers.

Start of operation (November 2022)

In this period, the business operation will be started. The consumers will

be able to purchase the SafeM Organic Dishwashing Liquid.

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

APPENDIX B – SAMPLE LETTER

Bachelor of Science in Entrepreneurship

06 November 2021

Dear Mr. /Ms.: ____________________

Greetings of Peace!

We, the undersigned, are the 4th year students in Dalubhasaan ng Lungsod ng Lucena under
the Bachelor of Science in Entrepreneurship Program. We are currently conducting a market
survey as part of our feasibility study. The market survey aims to gather data that we would
need in our feasibility study about production and distribution of organic dishwashing liquid.

In connection with this endeavor, we would like to ask for your assistance to answer a few
questions in the said market survey. Your answers to these questions will be a great help in
the realization of our feasibility study.

Attached is a copy of the questionnaire. Rest assured that any information that you will give
us will be used for educational purpose only.

If you have any questions or concerns about completing the questionnaire or about being in
this study, you may contact us at 09485797598 or email us at
[email protected].

Please accept our gratitude for your positive response to this request. May God always bless
you and your family.

Respectfully yours,

Gia M. Ramos France Annie F. Sumilang Madelene P. Villafranca

Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

Program Head, BSE

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Bachelor of Science in Entrepreneurship

06 November 2021

Philippine Statistics Authority

3rd Flr., Pacific Mall, Landco Business Park,
ML Tagarao St., Lucena City

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total household population, population of
individuals, and average yearly rate of increase of population and households of
Lucena City, Sariaya, City of Tayabas, Lucban and Pagbilao sorted by barangay, for
the current year. This information will serve as baseline data for our feasibility study.

We will surely appreciate your consideration to our request.

Please rest assured that the data you will provide will be treated with utmost
confidentiality

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

Program Head, BSE

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Bachelor of Science in Entrepreneurship

06 November 2021

Department of Trade and Industry (DTI)

2/F Lucena Grand Central Terminal,
Diversion Road, Ilayang Dupay, Lucena City

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total number of data registered of
dishwashing liquid makers, producers and resellers in the covered market area of
Lucena City, Sariaya, City of Tayabas, Lucban and Pagbilao sorted by barangay,
for the current year. This information will serve as baseline data for our feasibility
study.

We will surely appreciate your consideration to our request.

Please rest assured that the data you will provide will be treated with utmost
confidentiality

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

Bachelor of Science in Entrepreneurship

10 January 2022

City Hall of Lucena

Kanluran Mayao, Pan-Philippine Highway,
Lucena City, Quezon 4301

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total numbers of hotels, resorts,
restaurants, and eatery in the City of Lucena for the year of 2021. This information
will serve as baseline data for our feasibility study.

If you have any questions or concerns being in this study, you may contact us at
09485797598 or email us at [email protected].

Please accept our gratitude for your positive response to this request.

Rest assured that the data you will provide will be treated with utmost confidentiality.

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

Bachelor of Science in Entrepreneurship

10 January 2022

Mayor Ernida A. Reynoso

City of Tayabas
Office of the Mayor
Thru: Mark Jay B. Sumilang
Business Permit and Licensing Office

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total number of hotels, resorts,
restaurants, and canteens in the City of Tayabas for the year of 2021. This
information will serve as baseline data for our feasibility study.

If you have any questions or concerns being in this study, you may contact us at
09485797598 or email us at [email protected].

Please accept our gratitude for your positive response to this request. Rest assured
that the data you will provide will be treated with utmost confidentiality.

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

Bachelor of Science in Entrepreneurship

10 January 2022

Sariaya Municipal Hall

Mabini St. corner
Gen. Luna St.,
Sariaya, Quezon

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total numbers of hotels, resorts,
restaurants, and canteens in the town of Sariaya for the year of 2021. This
information will serve as baseline data for our feasibility study.

If you have any questions or concerns being in this study, you may contact us at
09485797598 or email us at [email protected].

Please accept our gratitude for your positive response to this request.

Rest assured that the data you will provide will be treated with utmost confidentiality.

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

Bachelor of Science in Entrepreneurship

10 January 2022

Pagbilao Municipal Hall

RizalSt., Brgy. Sta. Catalina,
Pagbilao,Quezon

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total numbers of hotels, resorts,
restaurants, and canteens in the town of Pagbilao for the year of 2021. This
information will serve as baseline data for our feasibility study.

If you have any questions or concerns being in this study, you may contact us at
09485797598 or email us at [email protected].

Please accept our gratitude for your positive response to this request.

Rest assured that the data you will provide will be treated with utmost confidentiality.

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

Bachelor of Science in Entrepreneurship

10 January 2022

Lucban Municipal Hall

Quezon Avenue Cor.
Rizal Avenue,
Lucban, Quezon

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total numbers of hotels, resorts,
restaurants, and canteens in the town of Lucban for the year of 2021. This
information will serve as baseline data for our feasibility study.

If you have any questions or concerns being in this study, you may contact us at
09485797598 or email us at [email protected].

Please accept our gratitude for your positive response to this request.

Rest assured that the data you will provide will be treated with utmost confidentiality.

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

Bachelor of Science in Entrepreneurship

10 January 2022

Department of Trade and Industry (DTI)

2/F Lucena Grand Central Terminal,
Diversion Road, Ilayang Dupay, Lucena City

Dear Sir/Madam:

Greetings!

We are 4th year college students of Dalubhasaan ng Lungsod ng Lucena (DLL)

enrolled in Bachelor of Science in Entrepreneurship. We are currently conducting a
feasibility study of production and distribution of organic dishwashing liquid. In this
connection, we would like to request for the total number of data registered with
business grocery store, and supermarket in the covered market area of Lucena
City, Sariaya, City of Tayabas, Lucban and Pagbilao sorted by barangay, for the
current year. This information will serve as baseline data for our feasibility study.

If you have any questions or concerns being in this study, you may contact us at
09485797598 or email us at [email protected].

We will surely appreciate your consideration to our request.

Rest assured that the data you will provide will be treated with utmost confidentiality.

Thank you in advance and more power!

Very truly yours,

Gia M. Ramos France Annie F. Sumilang Madelene P.

Villafranca
Researcher Researcher Researcher

Noted by:

MR. LEOVINO A. MERLE

Adviser

MR. ROJOHN M. VALENZUELA

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Program Head, BSE

APPENDIX C - QUESTIONNAIRE
QUESTIONAIRE FOR HOUSEHOLD MARKET
“Feasibility Study of Production and Distribution of Organic Dishwashing
Liquid”
Part I. Demographic Profile
1. Name:(optional)
2. Age:
18 – 25 31 – 35 41 - 50
26 – 30 36 – 40 51 - above
3. Gender:
Male Female
4. Municipalities:
Lucena City Sariaya Lucban
Tayabas Pagbilao
5. Barangay:
6. Are you a decision maker in buying a dishwashing liquid product?
Yes No
7. Occupation:
Employed Housewife Others:
Self-employed Student
Government employee No Job
8. No. of family members:
9. No. of family members with job:
10. Family Income per Month:
Poor: Below ₱10,957
Low-income but not poor: ₱10,957 - ₱21,914
Lower middle: ₱21,914 - ₱43,828
Middle: ₱43,828 - ₱76,66
Upper middle: ₱76,669 - ₱131,484
Upper middle but not rich: ₱131,483 - ₱219,140
Rich: ₱219,140 and above

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Part II. General Questions for Market Data

1. Which brand of dishwashing liquid do you actually use?
2. What is the type of cleaning soap do you use for utensils?

Paste Bar
Liquid Powder

3. In what way do you acquire knowledge of the brand that

you are currently using?
Social Media Reference persons
Television Location on shelf
Radio Other:
4. What influenced you to buy your dishwashing liquid
which you currently use?
Quality Advertising Does not burn
Affordability Accessibility or harm skin
Good Packaging Brand loyalty Eco friendly use
Referral Smell/Scent Other:

5. In what platform do you prefer to buy a dishwashing liquid?

Online Market Physical Store
6. What size of dishwashing liquid do you prefer to
buy?
1 gallon 500 ml 25 ml
1 liter 250 ml Other:
7. What kinds of bottle caps do you prefer?

A. B C
8. How many bottles do you purchase? :
daily monthly
weekly occasionally

9. What are the problems you are facing from the present brand you use?
Easily dissolves / Dissolves to much Affects burns your hand
Doesn’t remove burnt layer Needs lot of water to wash.
satisfactorily Needs warm water to actually
Doesn’t remove heavy grease remove grime
Not hygienic to use Any Others:
Need to rub vigorously

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

10. Which add on values you require from your present brand?
Germ protection Does not burn or harm skin
Gives hygienic & cleaning Other:
Does not dissolve quickly

11. Have you ever tested another brand? Yes No

12. What moved you to try another brand?

Recommendation Just try Advertising
Promotion Lower Price Other:
Place Packaging

13. Why did you not switch to other brand?

14. What qualities of dishwashing liquid do you want?

16. In general, how satisfied, or safe are you with the current brand you use?
Very Satisfied Dissatisfied
Satisfied Very dissatisfied
Remark: If any one answers NO to no.11, please move to no.13, and if any one
answers YES to no. 1, skip no. 13.

Part III. Idea on Organic SAFEM Dishwashing Liquid

1. What do you observe from an Organic Dishwashing Liquid?
Safeness Affordabilit
Cleanliness
Hygienic y
Smooth in hands
Foamy
2. Are you willing to switch from your current brand to Safem Organic
Dishwashing Liquid as your dishwashing cleanser?
Yes No
3. What kinds of promotion would influence you to switch to SAFEM
organic dishwashing liquid?
Points purchase Coupons Buy 1 Take 1
Discount Sample Other:
4. What size are you willing to buy?
1 gallon 500 ml 25 ml
1 liter 250ml
5. How often you will buy Safem dishwashing liquid in a month?

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Daily Weekly monthly

occasionally

6. How much are you willing to pay for Safem dishwashing liquid?
25ml for 250 ml for 500 ml for
₱ 5 – 10 ₱ 20 – 30 ₱ 41 – 50
₱ 11 – 15 ₱ 31 – 40 ₱ 51 – 60
1 liter for 1 gallon for
₱ 61 – 70 ₱ 95 - 105
₱ 71 - 80 ₱106 -115

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

QUESTIONAIRE FOR BUSINESS MARKET

“Feasibility Study of Production and Distribution of Organic Dishwashing
Liquid”
Part I. Business Profile
1. Business Name:

2. Business location:
Lucena City Sariaya Lucban
Tayabas Pagbilao
3. Are you a decision maker to buy a dishwashing liquid product?
Yes No
4. Does your business use dishwashing liquid?
Yes No

5. Position :
Owner Employee
Co-owner Others:
6. No. of employees:
7. How long has the business been existing?

8. Business Income per Month:

₱ 10,000 below
₱ 10,000 - ₱50,000
₱ 50,000 - ₱100,000
₱ 100,000 - ₱150,000
₱ 150,000 - ₱ 200,000
₱ 200,000 and above

Part II. General Questions for Business Data

1. Which brand of dishwashing liquid do you actually use?
2. What is the type of cleaning soap do you use for utensils?

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Paste Bar
Liquid Powder

3. In what way do you acquire knowledge of the brand that

you are currently using?
Social Media Reference persons
Television Location on shelf
Radio Other:
4. What influenced you to buy your dishwashing liquid
which you currently use?
Quality Advertising Does not burn
Affordability Accessibility or harm skin
Good Packaging Brand loyalty Eco friendly use
Referral Smell/Scent Other:

5. In what platform do you prefer to buy a dishwashing liquid?

Online Market Physical Store
6. What size of dishwashing liquid do you prefer to
buy?
1 gallon 500 ml 25 ml
1 liter 250 ml Other:
7. What kinds of bottle caps do you prefer?

B. B C
8. How many bottles do you purchase in a month? :
daily monthly
weekly occasionally

9. What are the problems you are facing from the present brand you use?
Easily dissolves / Dissolves to much Affects burns your hand
Doesn’t remove burnt layer Needs lot of water to wash.
satisfactorily Needs warm water to actually
Doesn’t remove heavy grease remove grime
Not hygienic to use Any Others:
Need to rub vigorously

10. Which add on values you require from your present brand?
Germ protection Does not burn or harm skin
Gives hygienic & cleaning Other:
Does not dissolve quickly

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

11. Have you ever tested another brand? Yes No

12. What moved you to try another brand?

Recommendation Just try Advertising
Promotion Lower Price Other:
Place Packaging

13. Why did you not switch to other brand?

14. What qualities of dishwashing liquid do you want?

16. In general, how satisfied, or safe are you with the current brand you use?
Very Satisfied Dissatisfied
Satisfied Very dissatisfied
Remark: If any one answers NO to no.11, please move to no.13, and if any one
answers YES to no. 1, skip no. 13.

Part III. Idea on Organic SAFEM Dishwashing Liquid

1. What do you observe from an Organic Dishwashing Liquid?
Safeness Affordabilit
Cleanliness
Hygienic y
Smooth in hands
Foamy
2. Are you willing to switch from your current brand to Safem Organic
Dishwashing Liquid as your dishwashing cleanser?
Yes No
3. What kinds of promotion would influence you to switch to SAFEM
organic dishwashing liquid?
Points purchase Coupons Buy 1 Take 1
Discount Sample Other:
4. What size are you willing to buy?
1 gallon 500 ml 25 ml
1 liter 250ml
5. How often you will buy Safem dishwashing liquid in a month?
daily weekly monthly
occasionally

6. How much are you willing to pay for Safem dishwashing liquid?
25ml for 250 ml for 500 ml for
₱ 5 – 10 ₱ 20 – 30 ₱ 41 – 50

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₱ 11 – 15 ₱ 31 – 40 ₱ 51 – 60
1 liter for 1 gallon for
₱ 61 – 70 ₱ 95 - 105
₱ 71 - 80 ₱106 -115

POST-TEST QUESTIONAIRE
How do you feel with our product after you try it?
5 -Very Satisfied
4 – Satisfied
3 – Moderate
2 - unsatisfied
1 -Very unsatisfied

I. P VS S M US VU
art Basic Features S
1. Friendly to skin 5 4 3 2 1
2. Colour of the product 5 4 3 2 1
3. Smell of the product 5 4 3 2 1
4. Time using to clean 5 4 3 2 1
5. Absence of negative effect on
5 4 3 2 1
your skin
6. Easy to wash out 5 4 3 2 1
7. Cleans dish well 5 4 3 2 1
II. P
Value of Money
art
1. 1 gallon ₱120.00 (Container
5 4 3 2 1
Pump)
2. 1 liter ₱69.00 (Pump cap
5 4 3 2 1
bottle)
3. 500ml ₱49.00 (Pump cap
5 4 3 2 1
bottle)
4. 250ml ₱22.50 (fliptop cap
5 4 3 2 1
bottle)
5. 25ml ₱6.00 (sachet) 5 4 3 2 1
III. P
Level of Satisfaction
art
1. Quality satisfaction of the
5 4 3 2 1
product
2. Want to switch brand to use
5 4 3 2 1
this product
3. Like this product but not 5 4 3 2 1

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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change from current brand

Interview Guide

Descriptions Minutes

Phase I 10 minutes
A speech advise and thank to be a
participants in this research study
includes to inform the objective and
sharing conversations will take time
about 16 minutes
Present the letter with the sign of the
researchers, adviser, and program
head course and introduce the
researchers.
To request your answers to the
questions, following your opinion
has no wrong or right answers. Your
opinion only is the thing that we
want us to know.
The questions are about to your:
demographic profile, current
dishwashing use, opinion in our
proposed product, and your
perception after you tested our
proposed product
Ask the participants about the part 1
demographic profile, part 3 general
market study, and part 3 idea in the
Give the Pre-Test
proposed product. While doing part
Questionnaire
3, ready the sample prototype
product to get the reliable opinion
data about the proposed product.
Phase II 5 minutes
Inform and guide them to wash
atleast 1 used dish plate to test the
proposed product.

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Give the Post-Test Give the post-test questionnaire to

Questionnaire investigate the opinion and attitude.

Phase III 1 minute

Thank you and pay the opportunity
cost or souvenir by giving them
sample of organic dishwashing liquid
in sachet.

APPENDIX D

Household Market Survey Results

Part I. Demographic Profile

1. Age:
Simpl
e
Age Municipalities Frequency
Perce
ntage
Lucena Pagbilao Sariaya Tayabas Lucban
18-25 19 7 17 8 3 54 14%
26-30 33 8 18 16 4 79 20%

31-35 44 3 29 23 15 114 29%

36-40 27 12 18 12 3 72 18%
41-50 29 16 9 5 6 65 16%
50-above 10 1 3 0 1 15 3%
Total 162 47 94 64 32 399 1%

2. Are you a decision maker in buying a dishwashing liquid product?

Simple
Response Municipalities Frequency
Percentage
Lucena Pagbilao Sariaya Tayabas Lucban
Yes 148 43 84 59 30 364 91%
No 14 4 10 5 2 35 9%
Total 162 47 94 64 32 399 1%

3. Number of the Family Members

No. of
Simple
Family Municipalities Frequency
Percentage
Members
Lucena Pagbilao Sariaya Tayabas Lucban
1-2 30 5 21 16 7 79 20%
3-4 52 23 39 23 13 150 38%
5-6 71 16 27 18 9 141 35%
7-above 9 3 7 7 3 29 7%
Total 162 47 94 64 32 399 1%

4. Number of Family with Job

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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No. of
Simple
Family Frequenc
Municipalities Percentag
Members y
e
With Job

Lucena Pagbilao Sariaya Tayabas Lucban

1-2 111 36 69 41 25 282 70.68%
3-4 49 8 21 16 4 98 24.56%
5-6 2 3 4 7 3 19 4.76%

TOTAL 162 47 94 64 32 399 100

5. Family Income per Month
Simple
Income Municipalities Frequency
Percentage

Lucena Pagbilao Sariaya Tayabas Lucban

Lower middle: ₱21,914

145 43 81 60 28 357 89%
- ₱43,828

Middle: ₱43,828 -
15 4 12 4 3 38 10%
₱76,669

Upper middle: ₱76,669

2 0 1 0 1 4 1%
- ₱131,484

Total 162 47 94 64 32 399 100

Part II. General Question for Market Data

1. Which brand of dishwashing liquid do you actually use?

Brand Of
Simple
Dishwashing The Municipalities Frequency
Percentage
Market Used
Lucena Pagbilao Sariaya Tayabas Lucban
Max Glow 81 19 52 35 7 194 53.30%
Mr. Sparkle 20 14 13 10 4 61 16.76%
Joy 14 5 6 4 5 34 9.33%
Mighty Mom 5 0 7 0 11 23 6.32%
Bonus 10 1 2 5 0 18 4.95%
Smart 8 3 2 2 3 18 4.94%
Axion 10 1 2 3 0 16 4.40%
Total 148 43 84 59 30 364 1100%

2. What is the type of cleaning soap do you use for utensils?

Type Of
Simple
Cleaning Municipalities Frequency
Percentage
Soap

Lucena Pagbilao Sariaya Tayabas Lucban

Paste 5 9 20 14 5 53 15%

Liquid 143 34 64 45 25 311 85%

Total 148 43 84 59 30 364 100%

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3. In what way do you acquire knowledge of the brand that you are currently
using?
Simple
Response Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
Social Media 0 0 0 0 0 0 0%
Television 45 10 25 25 13 118 32%
Radio 0 0 0 0 0 0 0%
Reference
60 15 19 20 8 122 34%
Persons
Location on
20 8 25 10 6 69 19%
Shelf
Convenience
55 15%
Of Buying 23 10 15 4 3
Total 148 43 84 59 30 364 1%

4. What influenced you to buy your dishwashing liquid which you currently
use?
Simple
Response Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
Quality 50 10 10 15 8 93 25%
Affordability 60 25 40 25 13 163 45%
Good
7 3 10 5 3 28 8%
Packaging
Referral 5 0 5 0 2 12 3%
Convenience
9 2 7 6 2 26 7%
Of Buying
Accessibility 5 0 5 0 0 10 3%
Brand Loyalty 7 3 2 5 1 18 5%
Smell Scent 5 0 5 3 1 14 4%
Total 148 43 84 59 30 364 1%

5. In what platform do you prefer to buy a dishwashing liquid?

Simple
Platform Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
Online
8 3 3 2 2 18 5%
Market
Physical
140 40 81 57 28 346 95%
Store

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Total 148 43 84 59 30 364 1%

6. What kinds of bottle caps do you prefer?

Prefer Simple
Municipalities Frequency
Bottle Cap Percentage
Lucena Pagbilao Sariaya Tayabas Lucban

50 20 40 25 10 145 40%

55 13 24 20 15 127 35%

43 10 20 14 5 92 25%

Total 148 43 84 59 30 364 100%

7. What size of dishwashing liquid do you prefer to buy?

Sizes Frequency Simple Percentage
1 liter 57 15%
500ml 64 19%
250ml 0 55%
25ml 39 11%
Total 160 100%

8. How many bottles do you purchase in a month?

Frequency of
Frequency Simple Percentage
Buying
Daily 43 13%
Weekly 256 74%
Monthly 36 10%
Occasionally 9 3%
Total 344 100

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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9. What are the problems you are facing from the present brand you use?

Simple
Frequenc
Problems Municipalities Percentag
y
e
Lucena Pagbilao Sariaya Tayabas Lucban
Easily
Dissolves /
30 10 20 20 8 88 24%
Dissolves To
Much
Doesn’t
Remove
Burnt Layer 30 5 15 10 9 69 19%
Satisfactoril
y
Doesn’t
Remove
30 10 20 10 4 74 20%
Heavy
Grease
Not
Hygienic To 30 1 5 5 3 44 12%
Use
Need To Rub
0 6 10 5 0 21 6%
Vigorously
Affects
Burns Your 20 10 10 5 4 49 13%
Hand
Needs Lot
Of Water To 6 1 4 4 2 17 5%
Wash.
Needs Warm
Water To
Actually 2 0 0 0 0 2 1%
Remove
Grime
Total 148 43 84 59 30 364 100%

10. Which add on values you require from your present brand?

Simple
Response Municipalities Frequency Percentag
e
Lucen Pagbila Sariay Tayaba Lucba
a o a s n

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Germ
40 10 23 15 5 93 26%
Protection
Gives
Hygienic & 20 7 16 15 10 68 19%
Cleaning
Does Not
Dissolve 20 5 15 10 5 55 15%
Quickly
Does Not 111
60 15 20 10 6 30%
Harm Skin
Removes
8 6 10 9 4 37 10%
Heavy Grease
Total 148 43 84 59 30 37 1%

11. Have you ever tested another brand?

Simple
Respons Frequenc
Municipalities Percentag
e y
e
Lucen Pagbila Sariay Tayaba Lucba
a o a s n
Yes 148 36 82 58 30 354 97.25%
No 0 7 2 1 0 10 2.74%
Total 148 43 84 59 30 364 100%

12. What moved you to try another brand?

Simple
Frequenc
Response Municipalities Percentag
y
e
Lucen Pagbila Sariay Tayaba Lucba
a o a s n
Recommendatio
32 10 20 10 8 80 22%
n
Promotion 0 0 0 1 1 2 0.5%
Lower Price 70 18 35 20 13 156 43%
Packaging 10 5 10 8 0 33 9%
Just Try 5 2 8 5 5 25 7%
Place 5 3 5 5 2 20 6%
Advertising 4 0 0 0 0 4 1%
Easy To Buy 22 5 6 10 1 44 12%
Total 148 43 84 59 30 364 100%

13. Why did you not switch to other brand?

Simple
Frequenc
Response Municipalities Percentag
y
e
Lucena Pagbilao Sariaya Tayabas Lucban
Foamy 35 10 24 15 8 92 25%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Easy
Remove
40 15 25 20 10 110 30%
Heavy
Grease
Very 30
5 10 10 5 60 17%
Satisfied
Brand
20 5 10 6 2 43 12%
Loyalty
Good Scent 23 8 15 8 5 59 16%
Total 43 43 84 59 30 364 1%

14. What qualities of dishwashing liquid do you want?

Simple
Frequenc
Response Municipalities Percentag
y
e
Lucen Pagbila Sariay Tayaba Lucba
a o a s n
Foamy 30 10 25 10 10 85 23%
Good
22 9 11 14 5 61 17%
Scent
Nice
10 0 9 0 0 19 55%
Color
Thick
15 0 0 0 0 15 45%
Texture
Easy
Remove
35 14 15 13 5 82 23%
Heavy
Grease
Does Not
20 5 9 10 5 49 13%
Burn Skin
Many
Plates To
Wash In
16 5 15 12 5 53 15%
A Single
Drop of
Soap
Total 148 43 84 59 30 364 1.91%

15. In general, how satisfied, or safe are you with the current brand you use?

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Simple
Response Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
Very
69 25 40 32 20 186 5%
Satisfy
Satisfy 49 10 34 15 10 118 33%
Dissatisfied 20 8 10 7 0 45 12%
Very
10 0 0 5 0 15 4%
Dissatisfied
Total 148 43 84 59 30 364 0.54%

Part III. Idea on SAFEM Organic Dishwashing Liquid

1. What do you observe from an Organic Dishwashing Liquid?
Simple
Values Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
Safeness 23 10 20 14 5 72 20%
Hygienic 10 5 10 7 5 37 10%
Affordability 10 5 4 5 0 24 7%
Foamy 25 5 10 4 5 49 13%
Cleanliness 20 3 10 4 0 37 10%
Smooth In
60 15 30 25 15 145 40%
Hands
Total 148 43 84 59 30 364 1%

2. Are you willing to switch from your current brand to SAFEM organic
dishwashing liquid?
Simple
Response Municipalities Frequency
Percentage
Lucena Pagbilao Sariaya Tayabas Lucban
Yes 126 40 90 59 29 344 86.22%
No 36 7 4 5 3 55 13.78%
Total 162 47 94 64 32 399 1%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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3. What kinds of promotion would influence you to switch to SAFEM organic

dishwashing liquid?
Simple
Values Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
Points
7 5 10 5 4 31 9%
Purchase
Discount 20 5 15 5 6 51 15%
Buy 1 Take 1 15 5 15 19 4 58 17%
Coupons 14 5 10 10 5 44 13%
Samples 70 20 40 20 10 160 46%
Total 126 40 90 59 29 344 100%

4. What size are you willing to buy?

Sizes Frequency Simple Percentage
1 liter 57 15%
500ml 64 19%
250ml 0 55%
25ml 39 11%
Total 160 100%
5. How often you will buy Safem dishwashing liquid in a month?
Frequency of Buying Frequency Simple Percentage
Daily 43 13%
Weekly 256 74%
Monthly 36 10%
Occasionally 9 3%
Total 344 100

6. How much are you willing to pay for 25ml “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Municipalities Frequency
Percentage
Lucena Pagbilao Sariaya Tayabas Lucban
₱5-10 126 40 90 59 29 344 100%
Total 126 40 90 59 29 344 100%

7. How much are you willing to pay for 250ml “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Municipalities Frequency
Percentage
Lucena Pagbilao Sariaya Tayabas Lucban
₱20-30 126 40 90 59 29 344 100%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Total 126 40 90 59 29 344 100%

8. How much are you willing to pay for 500ml “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Municipalities Frequency
Percentage
Lucena Pagbilao Sariaya Tayabas Lucban
₱41-50 126 40 90 59 29 344 100%
Total 126 40 90 59 29 344 100%

9. How much are you willing to pay for 1 Liter “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Municipalities Frequency
Percentage
Lucena Pagbilao Sariaya Tayabas Lucban
₱61-70 126 40 90 59 29 344 100%
Total 126 40 90 59 29 344 100%

10. How much are you willing to pay for 1 Gallon “Organic Dishwashing
Liquid made with Aloe Vera Gel”?
Simple
Value Municipalities Frequency Percentag
e
Lucena Pagbilao Sariaya Tayabas Lucban
₱95-105 126 40 90 59 29 344 100%
Total 126 40 90 59 29 344 100%

POST TEST QUESTIONNAIRE

VS S M US VUS
Part Basic Features Total
5 4 3 2 1
1. Friendly to skin 50 250 44 0 0 344
2. Colour of the product 30 299 15 0 0 344
3. Smell of the product 17 312 15 0 0 344
4. Time using to clean 85 215 44 0 0 344
Absence of negative
5. 154 140 50 0 0 344
effect on your skin
6. Easy to wash out 100 229 15 0 0 344

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

7. Cleans dish well 156 145 43 0 0 344

I. Part Value of Money -
1 gallon ₱120.00 (Pump
1. 0 21 323 0 0 344
Container)
1 liter ₱69.00 (Pump
2. 0 21 323 0 0 344
cap bottle)
500ml ₱49.00 (Pump
3. 0 21 323 0 0 344
cap bottle)
250ml ₱22.50 (fliptop
4. 0 21 323 0 0 344
cap bottle)
5. 25ml ₱6.00 (sachet) 0 21 323 0 0 344
II. Part Level of Satisfaction -
Quality satisfaction of
1. 78 236 30 0 0 344
the product
Want to switch brand to
2. 0 344 0 0 0 344
use this product
Like this product but not
3. change from current 0 0 344 0 0 344
brand
0 Total 78 580 374 0 0 1032

Business Market Survey Results

Part I. Business Profile

1. Type of Business:
Types of Business Frequency Simple Percentage
Canteen 103 42%
Hotel 16 7%
Restaurant 101 42%
Resort 23 9%
Total 243 1%

2. Business Location:
Number of
Simple
Municipalities Business Category Business
Percentage
Respondents
Canteen Hotel Restaurant Resort
Lucena 33 9 43 3 88 36%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Lucban 9 3 15 2 29 12%
Pagbilao 32 1 11 2 46 19%
Sariaya 12 2 7 13 34 14%
Tayabas 17 1 25 3 46 19%
Total 103 16 101 23 243 1%

3. Does your business use dishwashing liquid?

Simple
Response Canteens Frequency
Percentage
Canteens Hotels Restaurant Resort
Yes 103 15 99 21 238 98%
No 0 1 2 2 5 2%
Total 103 16 101 23 243 100%

4. Position:
Percentag
Responses Business Category Frequency
e
Canteen Hotel Restaurant Resort
Employee 103 16 101 23 243 100%
Total 103 16 101 23 243 100%

5. No. of employees
Percentag
Responses Business Category Frequency
e
Canteen Hotel Restaurant Resort
1-5 100 0 0 0 100 41%
6-10 3 0 0 0 3 1%
11-15 0 0 10 9 19 8%
16-20 0 3 85 2 90 37%
20-Above 0 13 6 12 31 13%
Total 103 16 101 23 243 1%

6. How long has the business been existing?

Simple
Years Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
1-5 12 0 23 0 35 14.40%
6 – 10 59 2 15 0 76 31.28%
11 - above 32 14 63 23 132 54.32%
Total 103 16 101 23 243 1%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Simple
Value Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
₱10,000 – 50,000 69 13 1 3 86 35%
₱50,000- 100,000 33 3 39 19 94 39%
₱100,000-150,000 1 0 61 1 63 26%
Total 103 16 101 23 243 1100%
7. Business Income per Month:

Part II. General Question for Market Data

1. Which brand of dishwashing liquid do you actually use?
Brand Of Dishwashing Simple
Business Category Frequency
The Market Used Percentage
Canteen Hotel Restaurant Resort
Joy 1 1 8 0 10 4.20%
Smart 0 0 2 1 3 1.26%
Axion 0 1 1 2 4 1.68%
Max Glow 72 2 31 10 115 48.32%
Mr. Sparkle 22 2 12 4 40 16.81%
Mighty Mom 2 0 0 0 2 0.84%
Refill 6 9 45 4 64 26.89%
Total 103 15 99 21 238 1100%

2. What is the type of cleaning soap do you use for utensils?

Types Business Category Frequency Percentage

Canteen Hotel Restaurant Resort
Paste 3 0 4 2 9 3.78%
Liquid 98 15 95 19 227 95.38%
Bar 2 0 0 0 2 0.84%
Total 103 15 99 21 238 1%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

3. In what way do you acquire knowledge of the brand that you are currently
using?
Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Social Media 2 0 3 2 7 2.94%
Television 8 0 10 6 24 10.08%
Radio 1 1 0 0 2 0.84%
Reference person 49 9 42 7 107 44.96%
Location on shelf 43 5 44 6 98 41.18%
Total 103 15 99 21 238 1%

4. What influenced you to buy your dishwashing liquid which you currently
use?

Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Quality 9 5 14 8 36 15.13%
Affordability 10 6 22 6 44 18.49%
Good Packaging 8 0 21 4 33 13.87%
Referral 45 2 37 3 87 36.55%
Convenience of
2 2 5 0 9 3.78%
Buying
Advertising 8 0 0 0 8 3.36%
Accessibility 3 0 0 0 3 1.26%
Brand Loyalty 5 0 0 0 5 2.10%
Smell/Scent 6 0 0 0 6 2.52%
Eco Friendly Use 7 0 0 0 7 2.94%
Total 103 15 99 21 238 1%

5. In what platform do you prefer to buy a dishwashing liquid?

Responses Business Category Frequency Percentage
Canteen Hotel Restaurant Resort

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Online Market 0 3 5 1 9 4%
Physical Store 103 12 94 20 229 96%
Total 103 15 99 21 238 100%

6. What kinds of bottle caps do you prefer?

Responses Business Category Frequency Simple Percentage

Canteen Hotel Restaurant Resort

33 2 8 2 45 19%

39 1 5 5 50 21%

31 12 86 14 143 60%

Total 103 15 99 21 238 100%

7. What size of dishwashing liquid do you prefer to buy?

Sizes Frequency Simple Percentage
1 Gallon 0 59%
1 Liter 0 39%
500ml 0 2%
Total 00 100%
8. How many bottles do you purchase every week?
Frequency of Buying Frequency Simple Percentage
Daily 5 2%
Weekly 44 20%
Monthly 173 78%
Total 222 100

9. What are the problems you are facing from the present brand you use?
Frequenc Simple
Responses Business Category
y Percentage
Cantee
Hotel Restaurant Resort
n
 Easily dissolve
/Dissolves to 22 5 30 7 64 27%
much
 Doesn’t remove
burnt layer 7 0 3 0 10 4%
satisfactorily
 Doesn’t remove
6 1 15 2 24 10%
heavy grease
 Not hygienic to
18 2 12 4 36 15%
use
 Need to rub 5 0 0 0 5 2%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

vigorously
 Affects burns
38 7 37 8 90 38%
your hands
 Need lot of water
4 0 2 0 6 3%
to wash
 Need warm water
to actually 3 0 0 0 3 1%
remove grime
Total 103 15 99 21 238 1%

10. Which add on values you require from your present brand?
Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
 Germ
25 1 20 2 48 20%
Protection
 Gives
hygienic & 18 2 12 4 36 15%
cleaning
 Does not
dissolve 22 5 30 7 64 27%
quickly
 Does not
burn or 38 7 37 8 90 38%
harm skin
Total 103 15 99 21 238 1%

11. Have you ever tested another brand?

Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Yes 103 15 99 21 238 100%
Total 103 15 99 21 238 100%

12. What moved you to try another brand?

Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Recommendation 20 2 4 3 29 12.18%
Promotion 1 0 2 1 4 1.68%
Lower Price 41 13 51 6 111 46.64%
Packaging 4 0 5 3 12 5.05%
Just Try 34 0 25 2 61 25.63%
Place 1 0 1 1 3 1.26%
Advertising 0 0 7 4 11 4.62%
Easy To Buy 2 0 4 1 7 2.94%
Total 103 15 99 21 238 1%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

13. Why did you not switch to other brand?

Responses Business Category Frequency Percentage
Canteen Hotel Restaurant Resort
- - - - - - -
Total 0 15 99 21 238 -

14. In general, how satisfied, or safe are you with the current brand you use?
Simple
Responses Business Category Frequency Percentag
e
Canteen Hotel Restaurant Resort
Very Satisfied 2 1 21 3 27 11%
Satisfied 2 10 49 10 71 30%
Dissatisfied 89 3 25 5 122 51%
Very
10 1 4 3 18 8%
dissatisfied
Total 103 15 99 21 238 1%

Part III. Idea on SAFEM Organic Dishwashing Liquid

1. What do you observe from an Organic Dishwashing Liquid?

Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Safeness 35 3 31 5 74 31.09%
Hygienic 5 1 12 2 20 8.40%
Affordability 2 0 4 1 7 2.95%
Foamy 10 1 10 4 25 10.50%
Cleanliness 8 3 12 2 25 10.50%
Smooth in hands 43 7 30 7 87 36.56%
Total 103 15 99 21 238 1%

2. Are you willing to switch from your current brand to Safem Organic
Dishwashing Liquid as your dishwashing cleanser?
Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Yes 99 11 91 21 222 91%
No 4 5 10 2 21 9%
Total 103 16 101 23 243 100%

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

3. What kinds of promotion would influence you to switch to SAFEM organic

dishwashing liquid?
Simple
Responses Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
Points Purchase 0 0 3 0 3 1.35%
Discount 15 2 13 2 32 14.41%
Buy 1 Take 1 28 4 25 7 64 28.83%
Coupons 1 0 0 0 1 0.45%
Sample 55 5 50 12 122 54.96%
Total 99 11 91 21 222 1%

4. What size are you willing to buy?

Sizes Frequency Simple Percentage
1 Gallon 0 59%
1 Liter 0 39%
500ml 0 2%
Total 00 100%

5. How often you will buy Safem dishwashing liquid in a month?

Frequency of Buying Frequency Simple Percentage
Daily 5 2%
Weekly 44 20%
Monthly 173 78%
Total 222 100

6. How much are you willing to pay for 25ml “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
₱5-10 99 11 91 21 222 100%
Total 99 11 91 21 222 100%

7. How much are you willing to pay for 250ml “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

₱20-30 99 11 91 21 222 100%

Total 99 11 91 21 222 100%

8. How much are you willing to pay for 500ml “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
₱41-50 99 11 91 21 222 100%
Total 99 11 91 21 222 100%

9. How much are you willing to pay for 1 Liter “Organic Dishwashing Liquid
made with Aloe Vera Gel”?
Simple
Value Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
₱60-70 99 11 91 21 222 100%
Total 99 11 91 21 222 100%

10. How much are you willing to pay for 1 Gallon “Organic Dishwashing
Liquid made with Aloe Vera Gel”?
Simple
Value Business Category Frequency
Percentage
Canteen Hotel Restaurant Resort
₱95-105 99 11 91 21 222 100%
Total 99 11 91 21 222 100%

POST TEST QUESTIONNAIRE

5-Very Satisfied
4- Satisfied
3- Moderate
2 - unsatisfied
1-Very unsatisfied

I. Part VS S M US VUS
Basic Features Total
5 4 3 2 1
1. Friendly to skin 62 120 40 0 0 222
2. Colour of the product 49 150 23 0 0 222
3. Smell of the product 46 166 10 0 0 222
4. Time using to clean 22 180 20 0 0 222
5. Absence of negative 50 150 22 0 0 222

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

effect on your skin

6. Easy to wash out 36 156 30 0 0 222
7. Cleans dish well 21 181 20 0 0 222
II. Pa
rt Value of Money -

1 gallon ₱120.00 (Pump

1. 45 167 10 0 0 222
Container)
1 liter ₱69.00 (Pump cap
2. 45 167 10 0 0 222
bottle)
500ml ₱49.00 (Pump cap
3. 45 167 10 0 0 222
bottle)
250ml ₱22.50 (fliptop
4. 45 167 10 0 0 222
cap bottle)
5. 25ml ₱6.00 (sachet) 45 167 10 0 0 222
III. Part Level of Satisfaction -
Quality satisfaction of the
1. 50 150 22 0 0 222
product
Want to switch brand to
2. 0 222 0 0 0 222
use this product
Like this product but not
3. change from current 0 0 222 0 0 222
brand
Total 50 372 244 0 0 666
APPENDIX E

SUPPORTING COMPUTATION (A)

COMPUTATION FOR CONSUMPTION DATA

A. Household Market

Annual Purchase for 25 ml of Household Market

Mode F Multiplie 1- Av Total Multiplie 3 Ave Tota Gran Annual
r 2 e r - . l d Purchas
4 Total e
Daily 4 365 4 1.5 24,637. - - - - 45 24,637.5
5 5 5
Weekl 2 - - - - 52 2 3.5 364 2 364
y
Total 4 3 1.5 24,637. 364 39 364
2 7 5

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Computation of Average Annual Purchased per Household:

Grand Total Annual Purchase

Annual Average Purchase=
Total Number of Respondents
25,002
Annual Average Purchase=
42
Annual Average Purchase=595.29∨596 pcs

Table 17. Annual Purchase for 250 ml of Household Market

3- Grand Annual
Mode F Multiplier 1-2 Ave Total Multiplier Ave. Total
4 Total Purchase
Daily 21 365 20 1.5 10,950 365 1 3.5 1,277.5 21 12,227.5
Weekly 180 52 180 1.5 14,040 - - - - 180 14,040
Total 201 183 24990 7 1277.5 201 14040

Computation of Average Annual Purchased per Household Market:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
26,268
Annual Average Purchase=
201
Annual Average Purchase=130.69∨131 pcs

Annual Purchase for 500 ml of Household Market

Mult Annual
Multi- Av 3- Multi- 5- Grand
Mode F 1-2 Total i- Ave Total Ave Total Purchas
plier e 4 plier 6 Total
plier e

Daily 4 365 4 1.5 2,190 - - - - - - - - 4 2,190

Weekly 60 52 58 1.5 4,524 52 8 3.5 1,456 - - - - 60 5,980

Occasio-
1 - - - - - - - - 1 1 5.5 5.5 1 5.5
nally

Total 65 59 3 5,071.5 64 8175.5

Computation of Average Annual Purchased per Household

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

8,176
Annual Average Purchase=
65
Annual Average Purchase=125.78∨126 pcs

Annual Purchase for 1 Liter of Household Market

Multi- 1- Multi- 3- Multi- 5- Grand Annual
Mode F Ave Total Ave. Total Ave. Total
plier 2 plier 4 plier 6 Total Purchase

Weekly 14 52 14 1.5 1,092 52 - - - 52 - - - 14 1,092

Monthly 36 12 - - - 12 36 3.5 1,512 12 - - - 36 1,512

Occasionally 1 1 - - - 1 - - - 1 1 5.5 5.5 1 5.5

Total 36 14 36 1 51 2,609.5

Computation of Average Annual Purchased per Household:

Grand Total Annual Purchase
Annual Average Purchase=
Total Number of Respondents
2,610
Annual Average Purchase=
51
Annual Average Purchase=51.17∨51 pcs

Combined Annual Consumption in Household Market of Different Sizes of

Organic Dishwashing Liquid Made of Aloe Vera (in pieces)
Average
Percentage of Combined
Annual Number of Target
Sizes Household which Household Annual
Purchase Households
will Buy the Size Purchase
Per Household
25 ml 529 132,051 12% 8,382,597
250 ml 96 132,051 58% 7,352,600
500 ml 85 132,051 19% 2,132,624
1 liter 51 132,051 11% 740,806
Total 100 740806

B. Business Market

Annual Purchase for 500 ml of Business Market

Grand Annual
Mode F Multiplier 5-6 Ave. Total
Total Purchase
Weekly 5 52 5 5.5 1,430 5 1,430

Computation of Average Annual Purchased per Business:

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Grand Total Annual Purchase

Annual Average Purchase=
Total Number of Respondents

1,430
Annual Average Purchase=
5

Annual Average Purchase=286 pieces

Annual Purchase for 1 Liter of Business Market

Gran
Multiplie Multiplie Annual
Mode F 3-4 Ave. Total 5-6 Ave. Total d
r r Purchase
Total
Weekly 36 52 36 3.5 6,552 - - - - 36 6,552
Monthly 56 - - - - 12 56 5.5 3,696 56 3,696
Total 92 6552 3696 90 10248

Computation of Average Annual Purchased per Business:

Grand Total Annual Purchase

Annual Average Purchase=
Total Number of Respondents

10,248
Annual Average Purchase=
92

Annual Average Purchase=111.39∨111 pieces

Purchase for 1 Gallon of Business Market

Multi- 1- Multi- 3- Multi- 5- Grand Annual
Mode F Ave. Total Ave. Total Ave. Total
plier 2 plier 4 plier 6 Total Purchase

Weekly 1 52 1 1.5 78 - - - - - - - - 1 78

Monthly 124 12 38 1.5 684 12 25 3.5 1,050 12 61 5.5 4,026 124 5,760

Total 125 43 23 61 125 5838

Computation of Average Annual Purchased per Business:

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Grand Total Annual Purchase

Annual Average Purchase=
Total Number of Respondents

5,826
Annual Average Purchase=
125

Annual Average Purchase=46.61∨47 pieces

Combined Annual Purchase in Business Market of Different Sizes of

Organic Dishwashing Liquid Made of Aloe Vera (in pieces)
Average Annual Percentage of
Number of Target Combined Business
Sizes Purchase Business which will
Business Annual Purchase
Per Business Buy the Size
1 gallon 47 607 56.31% 16,065
1 liter 111 607 41.44% 27,921
500ml 286 607 2.25% 3,906
Total 100 47892

Combined Annual Purchase in Households and Business Market

Combined Households and
Sizes
Business Annual Purchase
25 ml 8,382,597
250 ml 7,352,600
500 ml 2,136,530
1 Liter 768,727
1 Gallon 3,906
Total 772633

APPENDIX E - SUPPORTING COMPUTATION (B)

COMPUTATION FOR PRODUCT COSTING

Cost of Ingredients

Ingredients Unit Cost

Aloe Vera 75.00/kg

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Sodium Laureth Sulfate (SLES) 100.00/kg

Cocamide diethanolamine (CDEA) 160.00/L
Industrial Salt 12.00/kg
Methylchloroisothiazolinone (MCI) 400/L
Green Apple Liquid Scent 1,000.00/L
Purified water 0.025/L

Size Produce per day Percentage

25ml 1,100 45.93%
250ml 840 35.07%
500ml 300 12.53%
1 liter 150 6.26%
1 gallon 5 0.21%
Total 2,395 100

1. 25ml Organic Dishwashing Liquid

1.1 Direct Materials
Ingredients Unit Cost Quantity Price
Aloe Vera 75.00/kg 2.42g 0.18
Sodium Laureth Sulfate (SLES) 100.00/kg 0.97g 0.10
Cocamide diethanolamine (CDEA) 160.00/L 0.32ml 0.05
Industrial Salt 12.00/kg 0.81g 0.01
Methylchloroisothiazolinone (MCI) 400/L 0.009ml 0.004
Green Apple Liquid Scent 1,000.00/L 0.003ml 0.003
Purified water 0.025/L 21ml 0.005
Sachet 0.50/pc 1 pc 0.50
Total 0.852

1.2 Direct Labor

Total Labor hours (8 hour x 10 direct labor) 80 hours

Total Product produced 2,395 units
Unit produced per hour (2,395 units /80 hours) 30 units
No. Of hours needed to complete 1 unit (1 hour / 31 0.04 hour
units)
Hourly rate (Php 420.00 / 8 hours) Php 73
Total (581/30units) Php 2

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

= Total direct labor cost x Percentage of 25ml size produced

= Php 2 x 45.93%
= Php 0.92

1.3 Overhead Cost

Indirect Materials Unit Cost Quantity Price
Corrugated box 5.00/pc 100 sachets in 1 box 0.05
Packaging Tape 6/pc 30 box per piece 0.20
Total 0.25

Utilities Cost per Day Unit Cost

Electricity 417.00 0.39
Water 333.00 0.31
Telecommunication and Internet 75.00 0.01
Total 825.00 0.71
= Indirect materials + Utilities x Percentage of 25 ml per day produced
= 0.25 + 0.71 (0.4593)
= Php 0.44

Indirect Labor
Total Labor hours (8 hour x 12indirect labor) 96 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /104 hours) 25 units
No. Of hours needed to complete 1 unit (1 hour / 24 0.04 hour
units)
Hourly rate (Php 924 / 8 hours) Php 116
Total (116/25 units) Php 5
= Total indirect labor cost x Percentage of 25ml size produced
= Php 5 x 0.4593
= Php 2.30

Manufacturing Overhead
Machine, Annual
Salvage Useful
Tools, and Cost Qty. Total Cost Depreciatio
Value 10% Life
Equipment n
 Dishwashing
Liquid 250,000 1 250,000 25,000 10 22,500
machine
 Industrial
12,000 1 12000 1,200 10 1,080
Blender
 Peeler
65,000 1 65,000 6,500 10 5,850
Machine

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

 Water
Purification 150,000 1 150000 15,000 10 13,500
Machine
 Sachet
Packaging 20,000 1 20000 2,000 10 1,800
Machine
 Industrial
Strainer 500 2 1000 100 5 414
Bowl
 Storage Tank 25,000 1 25,000 2,500 10 2,250
 Hand Truck 1,000 1 1000 100 10 90
Total 524000 47484
= Total annual depreciation expense / Total units produced per year x
Percentage of 25ml size units produced
= Php 47,484.00 / 689,760 (45.93%)
= Php 0.03

Total Overhead Cost = 2.77

2. 250ml Organic Dishwashing Liquid

2.1 Direct Materials
Ingredients Unit Cost Quantity Price
Aloe Vera 75.00/kg 24g 1.8
Sodium Laureth Sulfate (SLES) 100.00/kg 9.7g 0.97
Cocamide diethanolamine (CDEA) 160.00/L 3.23ml 0.52
Industrial Salt 12.00/kg 8.1g 0.10
Methylchloroisothiazolinone (MCI) 400/L 0.09ml 0.04
Green Apple Liquid Scent 1,000.00/L 0.03ml 0.03
Purified water 0.025/L 209ml 0.005
Bottle 5.00/pc 1 pc 5
Total 8.465

2.2 Direct Labor

Total Labor hours (8 hour x 10 direct labor) 80 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /80 hours) 30 units
No. Of hours needed to complete 1 unit (1 hour / 31 0.04 hour
units)
Hourly rate (Php 420.00 / 8 hours) Php 73

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Total (581/30units) Php 2

= Total direct labor cost x Percentage of 250ml size produced
= Php 2 x 0.3507
= Php 0.7

2.3 Overhead Cost

Indirect Materials Unit Cost Quantity Price

Corrugated box 5.00/pc 44 b0ttles in 1 box 0.11
Packaging Tape 6/pc 30 box per piece 0.20
Shrink Sealed 0.05 1 pc 0.05
Label Sticker 0.02 1pc 0.02
Total 0.38

Utilities Cost per Day Unit Cost

Electricity 417.00 0.39
Water 333.00 0.31
Telecommunication and Internet 75.00 0.01
Total 825.00 0.71
= Indirect materials + Utilities x Percentage of 250 ml per day produced
= 0.38 + 0.71 (0.3507)
= Php 0.38

Indirect Labor
Total Labor hours (8 hour x 12indirect labor) 96 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /104 hours) 25 units
No. Of hours needed to complete 1 unit (1 hour / 24 0.04 hour
units)
Hourly rate (Php 924 / 8 hours) Php 116
Total (116/25 units) Php 5
= Total indirect labor cost x Percentage of 250ml size produced
= Php 5 x 35.07%
= Php 1.75

Manufacturing Overhead
Machine, Annual
Total Salvage Useful
Tools, and Cost Qty. Depreciatio
Cost Value 10% Life
Equipment n
 Dishwashing
Liquid 250,000 1 250,000 25,000 10 22,500
machine

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

 Industrial
12,000 1 12000 1,200 10 1,080
Blender
 Peeler
65,000 1 65,000 6,500 10 5,850
Machine
 Water
Purification 150,000 1 150000 15,000 10 13,500
Machine
 Filling,
capping,
labeling 200,000 1 200000 2,000 10 1,800
Packaging
Machine
 Industrial
Strainer 500 2 1000 100 5 414
Bowl
 Storage Tank 25,000 1 25,000 2,500 10 2,250
 Hand Truck 1,000 1 1000 100 10 90
Total 704,000 63,450
= Total annual depreciation expense / Total units produced per year x
Percentage of 250ml size units produced
= Php 63,450 / 689,760 (35.07%)
= Php 0.03

Total Overhead Cost = Php 2.16

3. 500ml Organic Dishwashing Liquid

3.1 Direct Materials
Ingredients Unit Cost Quantity Price
Aloe Vera 75.00/kg 48.39g 3.63
Sodium Laureth Sulfate (SLES) 100.00/kg 19g 1.90
Cocamide diethanolamine (CDEA) 160.00/L 6.5ml 1.04
Industrial Salt 12.00/kg 16.13g 0.20
Methylchloroisothiazolinone (MCI) 400/L 0.18ml 0.07
Green Apple Liquid Scent 1,000.00/L 0.06ml 0.06
Purified water 0.025/L 419ml 0.005
Bottle 15.00/pc 1 pc 15.00
Total 21.91

3.2 Direct Labor

Total Labor hours (8 hour x 10 direct labor) 80 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /80 hours) 30 units

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

No. Of hours needed to complete 1 unit (1 hour / 31 0.04 hour

units)
Hourly rate (Php 420.00 / 8 hours) Php 73
Total (581/30units) Php 2
= Total direct labor cost x Percentage of 500ml size produced
= Php 2 x 12.53%
= Php 0.25

3.3 Overhead Cost

Indirect Materials Unit Cost Quantity Price

Corrugated box 5.00/pc 12 b0ttles in 1 box 0.42
Packaging Tape 6/pc 30 box per piece 0.20
Shrink Sealed 0.92 1 pc 0.05
Label Sticker 0.09 1pc 0.02
Total 0.69

Utilities Cost per Day Unit Cost =

Electricity 417.00 0.39
Water 333.00 0.31
Telecommunication and 0.01
75.00
Internet
Total 825.00 0.71
Indirect materials + Utilities x Percentage of 500 ml per day produced
= 0.69 + 0.71 (0.1253)
= Php 0.18

Indirect Labor
Total Labor hours (8 hour x 12indirect labor) 96 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /104 hours) 25 units
No. Of hours needed to complete 1 unit (1 hour / 24 0.04 hour
units)
Hourly rate (Php 924 / 8 hours) Php 116
Total (116/25 units) Php 5
= Total indirect labor cost x Percentage of 500ml size produced
= Php 5 x 12.53%
= Php 0.63

Manufacturing Overhead
Machine, Cost Qty. Total Cost Salvage Useful Annual

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Tools, and Depreciatio

Value 10% Life
Equipment n
 Dishwashing
Liquid 250,000 1 250,000 25,000 10 22,500
machine
 Industrial
12,000 1 12000 1,200 10 1,080
Blender
 Peeler
65,000 1 65,000 6,500 10 5,850
Machine
 Water
Purification 150,000 1 150000 15,000 10 13,500
Machine
 Filling,
capping,
labeling 200,000 1 200000 2,000 10 1,800
Packaging
Machine
 Industrial
Strainer 500 2 1000 100 5 414
Bowl
 Storage Tank 25,000 1 25,000 2,500 10 2,250
 Hand Truck 1,000 1 1000 100 10 90
Total 704,000 63,450

= Total annual depreciation expense / Total units produced per year x

Percentage of 500ml size units produced
= Php 63,450 / 689,760 (12.53%)
= Php 0.01

Total Overhead Cost = Php 0.82

4. One liter Organic Dishwashing Liquid
4.1 Direct Materials
Ingredients Unit Cost Quantity Price
Aloe Vera 75.00/kg 97g 7.23
Sodium Laureth Sulfate (SLES) 100.00/kg 38.71g 3.87
Cocamide diethanolamine (CDEA) 160.00/L 12.90ml 2.10
Industrial Salt 12.00/kg 32.26g 0.39
Methylchloroisothiazolinone (MCI) 400/L 0.37ml 14.80
Green Apple Liquid Scent 1,000.00/L 0.13ml 0.13
Purified water 0.025/L 838.71ml 0.02
Bottle 19/pc 1 pc 19
Total 47.54
4.2 Direct Labor

Total Labor hours (8 hour x 10 direct labor) 80 hours

Total Product produced 2,395 units
Unit produced per hour (2,395 units /80 hours) 30 units
No. Of hours needed to complete 1 unit (1 hour / 31 0.04 hour
units)

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Hourly rate (Php 420.00 / 8 hours) Php 73

Total (581/30units) Php 2
= Total direct labor cost x Percentage of 1 liter size produced
= Php 2 x 6.26%
= Php 0.13

4.3 Overhead Cost

Indirect Materials Unit Cost Quantity Price

Corrugated box 5.00/pc 10 b0ttles in 1 box 0.50
Packaging Tape 6/pc 30 box per piece 0.20
Shrink Sealed 0.92 1 pc 0.05
Label Sticker 0.09 1pc 0.02
Total 0.77

Utilities Cost per Day Unit Cost

Electricity 417.00 0.39
Water 333.00 0.31
Telecommunication and Internet 75.00 0.01
Total 825.00 0.71

= Indirect materials + Utilities x Percentage of 1 liter per day produced

= 0.77 + 0.71 (0.0626)
= Php 0.09

Indirect Labor
Total Labor hours (8 hour x 12indirect labor) 96 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /104 hours) 25 units
No. Of hours needed to complete 1 unit (1 hour / 24 0.04 hour
units)
Hourly rate (Php 924 / 8 hours) Php 116
Total (116/25 units) Php 5
= Total indirect labor cost x Percentage of 1 liter size produced
= Php 5 x 6.26%
= Php 0.30

Manufacturing Overhead
Machine, Salvage Annual
Useful
Tools, and Cost Qty. Total Cost Value Depreciatio
Life
Equipment 10% n

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

 Dishwashin
g Liquid 250,000 1 250,000 25,000 10 22,500
machine
 Industrial
12,000 1 12000 1,200 10 1,080
Blender
 Peeler
65,000 1 65,000 6,500 10 5,850
Machine
 Water
Purification 150,000 1 150000 15,000 10 13,500
Machine
 Filling,
capping,
labeling 200,000 1 200000 2,000 10 1,800
Packaging
Machine
 Industrial
Strainer 500 2 1000 100 5 414
Bowl
 Storage
25,000 1 25,000 2,500 10 2,250
Tank
 Hand Truck 1,000 1 1000 100 10 90
Total 704,000 63,450
= Total annual depreciation expense / Total units produced per year x
Percentage of 1 liter size units produced
= Php 63,450 / 689,760 ( 5.96% )
= Php 0.005

Total Overhead Cost = Php 0.41

5. One gallon Organic Dishwashing Liquid

5.1 Direct Materials
Ingredients Unit Cost Quantity Price
Aloe Vera 75.00/kg 303g 22.73
Sodium Laureth Sulfate (SLES) 100.00/kg 158.31g 15.83
Cocamide diethanolamine (CDEA) 160.00/L 52.77ml 8.44
Industrial Salt 12.00/kg 131.92g 1.58
Methylchloroisothiazolinone (MCI) 400/L 1.50ml 0.60
Green Apple Liquid Scent 1,000.00/L 0.53ml 0.53
Purified water 0.025/L 3.25L 0.08
Container 22/pc 1 pc 22.00
Total 71.79
5.2 Direct Labor

Total Labor hours (8 hour x 10 direct labor) 80 hours

Total Product produced 2,395 units

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Unit produced per hour (2,395 units /80 hours) 30 units

No. Of hours needed to complete 1 unit (1 hour / 31 0.04 hour
units)
Hourly rate (Php 420.00 / 8 hours) Php 73
Total (581/30units) Php 2
= Total direct labor cost x Percentage of 1 gallon size produced
= Php 2 x 0.21%
= Php 0.004

5.3 Overhead Cost

Indirect Materials Unit Cost Quantity Price

Corrugated box 5.00/pc 3 gallon in 1 box 1.67
Packaging Tape 6/pc 30 box per piece 0.20
Shrink Sealed 0.92 1 pc 0.05
Label Sticker 0.09 1pc 0.02
Total 1.94

Utilities Cost per Day Unit Cost

Electricity 417.00 0.39 =
Water 333.00 0.31
Telecommunication and 0.01
75.00
Internet
Total 825.00 0.71
Indirect materials + Utilities x Percentage of 1 gallon per day produced
= 1.94 + 0.71 (21%)
= Php 0.56

Indirect Labor
Total Labor hours (8 hour x 12indirect labor) 96 hours
Total Product produced 2,395 units
Unit produced per hour (2,395 units /104 hours) 25 units
No. Of hours needed to complete 1 unit (1 hour / 24 0.04 hour
units)
Hourly rate (Php 924 / 8 hours) Php 116
Total (116/25 units) Php 5
= Total indirect labor cost x Percentage of 1 gallon size produced
= Php 5 x 0.21%
= Php 0.01

B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
 DAL UB HAS AAN NG L UNGS OD NG L UC E NA

Manufacturing Overhead
Machine, Salvage Annual
Total Usefu
Tools, and Cost Qty. Value Depreciatio
Cost l Life
Equipment 10% n
 Dishwashin
250,00
g Liquid 250,000 1 25,000 10 22,500
0
machine
 Industrial
12,000 1 12000 1,200 10 1,080
Blender
 Peeler
65,000 1 65,000 6,500 10 5,850
Machine
 Water
Purification 150,000 1 150000 15,000 10 13,500
Machine
 Filling,
capping,
labeling 200,000 1 200000 2,000 10 1,800
Packaging
Machine
 Industrial
Strainer 500 2 1000 100 5 414
Bowl
 Storage
25,000 1 25,000 2,500 10 2,250
Tank
 Hand Truck 1,000 1 1000 100 10 90
Total 704,00
63,450
0
= Total annual depreciation expense / Total units produced per year x
Percentage of 1 gallon size units produced
= Php 63,450 / 689,760 (0.21%)
= Php 0.0002

Total Overhead Cost = Php 0.57

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Appendix F – Table of Contribution

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Source: (Social Security System, 2021)

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Appendix G - Articles of Incorporation

ARTICLES OF INCORPORATION
OF
AV SAFEM Company

(Name of the Corporation)

KNOW ALL MEN BY THESE PRESENTS:

The undesigned incorporators, all of legal age and majority of who are residents
of the Quezon province Philippines, have this day voluntarily agreed to form stock
corporation under the laws of the Republic of the Philippines.
AND WE HEREBY CERTIFY:
FIRST: That the name of said corporation shall be “AV SAFEM Company.”;
SECOND: That the purposes for which such corporation is incorporated:
1. To generate profit from the manufacturing and selling of the product
2. To increase employment opportunities in the community.
3. To increase environmental awareness by reducing the use of plastic bottles
Provided that the corporation shall not solicit, accept or take investments/placements
form the public neither shall it issue investment contracts.
THIRD: That the company will have its plan and main office in the Barangay
Isabang City of Lucena City, Province of Quezon, Philippines;
FOURTH: That the term for which said corporation is to exist is 50 years from
and after the date of issuance of the certificate of incorporation;
FIFTH: That the names, nationalities and residences of the incorporators of the
corporation are as follows:

Name Nationalit Address

y
Gia M. Ramos Filipino Inmaculada, Brgy. Isabang, Lucena City
France Annie F. Filipino Brgy. Mayao Crossing, Lucena City
Sumilang
Madelene P.Villafranca Filipino Brgy. Mayao Crossing, Lucena City
Aira O. Delos Angeles Filipino Brgy. Iyam, Lucena City
Angel Lane P. Villegas Filipino Bgry. Dalahican, Lucena City

SIXTH: That the number of directors of the corporation shall be eight (5); and
the names, nationalities and residences of the first directors of the corporation are as
follows:

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Name Nationality Address

Filipino Inmaculada, Brgy. Isabang, Lucena
Gia M. Ramos
City
France Annie F. Filipino Brgy. Mayao Crossing, Lucena City
Sumilang
Madelene P.Villafranca Filipino Brgy. Mayao Crossing, Lucena City
Aira O. Delos Angeles Filipino Brgy. Iyam, Lucena City
Angel Lane P. Villegas Filipino Bgry. Dalahican, Lucena City

SEVENTH: That the authorized capital stock of the corporation is FIFTY MILLION
PESOS (P50,000,000.00) in lawful money of the Philippines, divided into 500,000
shares with the par value of ONE HUNDRED PESO (P100.00) per share;
EIGHTH: That at least thirty-six percent (36%) of the authorized capital stock
above has been subscribed as follows:

Name of Subscriber Nationalit Amount

y Subscribed
Gia M. Ramos Filipino 24,000 2,400,000
France Annie F. Sumilang Filipino 24,000 2,400,000
Madelene P. Villafranca Filipino 24,000 2,400,000
Aira O. Delos Angeles Filipino 24,000 2,400,000
Angel Lane P. Villega Filipino 24,000 2,400,000

NINTH: That the above-named subscribers have paid at least thirty percent
(30%) of the total subscription as follows:

Name of Subscriber Nationality Amount Subscribed Total Paid-In

Gia M. Ramos Filipino 2,400,000 2,400,000
France Annie F.
Sumilang Filipino 2,400,000 2,400,000
Madelene P. Villafranca Filipino 2,400,000 2,400,000
Aira O. Delos Angeles Filipino 2,400,000 2,400,000
Angel Lane P. Villega Filipino 2,400,000 2,400,000

TENTH: That ____________________________ has been elected by the

subscribers as Treasurer of the Corporation to act as such until his successor is duly
elected and qualified in accordance with the by-laws, and that as such Treasurer, he has
been authorized to receive for and in the name and for the benefit of the corporation, all
subscriptions or donations paid or given by the subscribers.
ELEVENTH: “No transfer of stock or interest which will reduce the ownership
of Filipino Citizens to less than the required percentage of the capital stock as provided
by the existing laws shall be allowed or permitted to be recorded in the proper books of

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the corporation and this restriction shall be indicated in all the stock certificates issued
by the corporation”.
IN WITNESS WHEREOF, we have hereunto signed these Articles of
Incorporation, this 1st day of May 2021, in the City of Lucena, Province of Quezon,
Republic of the Philippines.

France Annie F, Sumilang Madelene P. Villafranca

Gia M. Ramos Aira O. Delos Angeles

Angel P. Lane Villegas

SIGNED IN THE PRESENCE OF:

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BY-LAWS
OF
AV SAFEM Company

(Name of Corporation)

I. THE TIME PLACE AND MANNER OF CALLING AND CONDUCTING

REGULAR OR SPECIAL MEETINGS OF THE DIRECTORS.

a) Unless the bylaws state otherwise, the corporation's board of directors shall
meet on a monthly basis.

b) Special meetings of the board of directors may be called by the President or as

authorized in the by-laws at any time.

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c) Unless the by-laws specify otherwise, board meetings may be held anywhere in
or outside the Philippines. Unless the by-laws indicate otherwise, notice of
regular or extraordinary meetings, including the date, time, and location of the
meeting, must be sent to each director or trustee at least one (1) day prior to the
planned meeting. A director may directly or implicitly waive this requirement.
II. THE TIME AND MANNER OF CALLING AND CONDUCTING REGULAR OR
SPECIAL MEETINGS OF THE STOCKHOLDERS.

a) Annual stockholder meetings will be held on January 12 of each year.

b) Unless the by-laws demand otherwise, written notice of regular meetings must
be issued to all stockholders of record at least two (2) weeks prior to the
meeting.

c) Stockholder special meetings may be called at any time deemed necessary or as

provided in the bylaws.

d) Unless the by-laws specify otherwise, written notice of extraordinary meetings

must be issued to all stockholders at least one week prior to the meeting.

e) All stockholders' meetings, whether regular or special, must be held in the city
or municipality where the corporation's major office is situated, and if possible,
in the corporation's principal office. For the purposes of this rule, Metro Manila
is considered a city or municipality.

III. THE REQUIRED QUORUM IN THE MEETINGS OF STOCKHOLDERS

a)
At stockholder meetings, a quorum of stockholders representing a majority of
the outstanding capital stock is necessary.
IV. THE FORM FOR PROXIES OF STOCKHOLDERS AND THE MANNER OF
VOTING THEM
a) At all stockholder meetings, stockholders may vote in person or by proxy.
Proxies must be in writing, signed by the stockholder, and filed with the
corporate secretary before to the planned meeting. Unless the proxy expressly
states otherwise, it is only valid for the meeting for which it is intended. At any
given moment, no proxy shall be valid and effective for more than five (5)
years.
V. THE QUALIFICATIONS, DUTIES, TERM AND COMPENSATION OF
DIRECTORS.
a) No individual shall be eligible to serve as a director if he has been convicted by
final judgment of an infraction punishable by imprisonment for more than six
(6) years or a violation of this Code committed within five (5) years prior to the
date of his election. Every director must own at least one (1) share of the
corporation's capital stock, which must be registered in his name on the books.
Any director who loses ownership of at least one (1) share of the corporation's

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capital stock forfeits his or her position as a director. The majority of the
directors must be Filipino citizens.
b) The corporation's corporate powers will be exercised, all business will be
conducted, and all property will be controlled and owned by the board of
directors, who will be elected from among the stockholders.VI. THE
MANNER OF ELECTION OR APPOINTMENT, QUALIFICATION AND
THE TERM OF OFFICE OF ALL OFFICERS OTHER THAN DIRECTORS
c) Immediately after their election, the directors of a corporation must formally
organize by the election of a PRESIDENT, who shall be a director, a
TREASURER who may or may not be a director, a SECRETARY who shall be
a resident and citizen of the Philippines, and such other officers as may be
provided in the by-laws. Two (2) or more positions may be held concurrently by
the same officer, however no one shall act as PRESIDENT and SECRETARY
or as PRESIDENT and TREASURER at the same time. The officers of the
corporation shall hold office for one (1) year and until the successors are elected
and qualified. The officers of the corporation shall perform functions as
required by existing laws, rules and regulations.
VII. FISCAL YEAR
a) The corporation's fiscal year begins on the first day of January and ends on the
last day of December each year.
VIII. SEAL
a) The Board of Directors will decide on the corporate seal.
IX. MISCELLANEOUS PROVISIONS:
a) Any matters not covered by these by-laws will be controlled by the Philippine
Corporation Code.

IN WITNESS WHEREOF, we, the undersigned incorporators and/or stocksholders

present at said meeting and voting thereat in favor of the adoption of said by-laws, have
hereunto subscribed our names this _____ day of ______, 20___, Lucena City, Quezon.

France Annie F, Sumilang Madelene P. Villafranca

Gia M. Ramos Aira O. Delos Angeles

Angel P. Lane Villegas

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Republic of the Philippines

DALUBHASAAN NG LUNGSOD NG LUCENA

Bachelor of Science in Entrepreneurship

Lucena City

C E R T I F I C A T I O N

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To whom it may concern:

This is to certify that the study entitled A FEASIBILITY STUDY OF PRODUCING

AND SELLING AN ORGANIC DISHWASHING LIQUID MADE OF ALOE

VERA GEL IN LUCENA CITY AND SELECT MUNICIPALITIES OF

QUEZON PROVINCE by GIA M. RAMOS, FRANCE ANNIE F. SUMILANG, &

MADELENE P. VILLAFRANCA has been subjected to Originality Check and the

report were as follows.

ANTHONY D. JAEL
Plagiarism Checker

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B AC HE L OR OF S C IE NC E IN E NT R E P R E NE UR S HIP
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Republic of the Philippines

DALUBHASAAN NG LUNGSOD NG LUCENA

BACHELOR OF SCIENCE IN ACCOUNTING INFORMATION SYSTEM

Lucena City

C E R T I F I C A T I O N

To whom it may concern:

This is to certify that the study entitled A FEASIBILITY STUDY OF PRODUCING

AND SELLING AN ORGANIC DISHWASHING LIQUID MADE OF ALOE

VERA GEL IN LUCENA CITY AND SELECT MUNICIPALITIES OF

QUEZON PROVINCE by GIA M. RAMOS, FRANCE ANNIE F. SUMILANG, &

MADELENE P. VILLAFRANCA has been consulted for Financial Analysis.

BERNADETTE P. PAREDES. CPA, MBA

Financial Analyst

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Republic of the Philippines

DALUBHASAAN NG LUNGSOD NG LUCENA

BACHELOR OF SCIENCE IN ACCOUNTING INFORMATION SYSTEM

Lucena City

C E R T I F I C A T I O N

To whom it may concern:

This is to certify that the study entitled A FEASIBILITY STUDY OF PRODUCING

AND SELLING AN ORGANIC DISHWASHING LIQUID MADE OF ALOE

VERA GEL IN LUCENA CITY AND SELECT MUNICIPALITIES OF

QUEZON PROVINCE by GIA M. RAMOS, FRANCE ANNIE F. SUMILANG, &

MADELENE P. VILLAFRANCA has been edited and consulted for English

language critiquing and formatting.

LEOVINO A. MERLE, LPT, MBA

English Language Critic

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