Republic of the Philippines
PALAWAN STATE UIVERSITY
College of Hospitality and Tourism Management
Puerto Princesa City
Dear Respondents,
Magandang Araw, Mabuhay!
We are the 4th year Hospitality Management students at Palawan State University who are currently conducting
study entitled "Generation Y: Guests’ Preferences in Choosing Hotels in Puerto Princesa City" as final
requirement in Research.
We request your permission to conduct our research study. Rest assured that the data we will gather will
remain confidential and to be used in academic purposes only. Your approval to conduct this study will be greatly
appreciated!
INFORMED CONSENT FORM
Information in this survey questionnaire will be exclusively used for the study. All your responses will be treated
with confidentiality. We, the researchers, will make every effort to preserve your privacy by applying measures such
as assigning codes for participants on research notes and documents and limiting the access of the provided
information to the researchers only. Your participation in this study is voluntary. If you are willing to participate, we
will ask you to sign this consent form.
The Researchers,
Name of Participant (Optional):
Date:
SURVEY-QUESTIONNAIRE
PART I. DEMOGRAPHIC PROFILE OF THE RESPONDENTS
Direction: Check the following choices based on your best preference.
Year of Birth:
□ 1981 □ 1986 □ 1992
□ 1982 □ 1987 □ 1993
□ 1983 □ 1989 □ 1994
□ 1984 □ 1990 □ 1995
□ 1985 □ 1991 □ 1996
Gender:
□ Male □ Female
Place of Origin:
□ Within the City □ Within the Philippines
□ Within the Province □
Abroad
Estimated Amount Willing to Spend on a Hotel:
□ Less than 10,000 □ 30,001 – 40,001 □ 70,001 – 80,001
□ 10,001 – 20,001 □ 50,001 – 60,001 □ 90,001 and above
PART II. FACTORS CONSIDERED BY MILLENNIALS IN CHOOSING THEIR HOTEL IN PUERTO
PRINCESA CITY
Direction: Please check (✔) the indicator that is in accordance to your preferred choice. The indicators that will be
used are the following: 4 - Strongly agree 3 - Agree 2 - Disagree 1 - Strongly disagree
A. Price
Statements 4 3 2 1
The room type and included amenities align with my needs and preferences,
ensuring I get value for my money.
There are no hidden or extra charges that might impact the total cost of my stay.
The hotel's cancellation policy is clear, including any associated fees or
restrictions.
The affordability of the room allowed me to stay within my budget during my
stay.
The pricing of the rooms is flexible, making it easier to adjust according to my
budget.
The hotels did not offer promotions, loyalty programs, or special discounts that
could help me save on the overall cost.
The hotels do not have competitive rates while maintaining the desired level of
comfort and service.
The lack of a clear breakdown in pricing made it difficult to understand how the
total cost was calculated.
The hotel didn’t have seasonal pricing, including discounts.
The level of service made it difficult to justify the pricing of the hotel.
B. Product
Statements 4 3 2 1
The hotel provides the room type and amenities that suit my needs and
preferences, ensuring a comfortable and enjoyable stay.
The hotel's cleanliness and upkeep are well maintained, adding to my positive
experience.
The services and facilities, such as dining options, fitness centers, pools, and
business facilities, fit my requirements.
The attention to creating a relaxing atmosphere within the hotel was well-
thought-out.
The hotel was committed to creating a pet-friendly environment.
The staff provides services with no respect.
Security and safety of the place are not well established, as evidenced by
CCTV, guards, fire exits, etc.
The lack of attention to the comfort of guests, such as issues with bedding and
room ventilation, negatively impacted my experience.
The noise levels within the hotel were unsupervised, making it difficult to enjoy
a peaceful and relaxing stay.
I found the overall design and layout of the hotel to be inconvenient for
navigating the place.
C. Place
Statements 4 3 2 1
The hotel is conveniently located near the attractions, sites, or areas I plan to
explore during my stay.
I can easily reach the hotel from transportation hubs like airports, train stations,
or major highways.
The safety and reputation of the surrounding neighborhood are good, ensuring a
secure environment.
The immediate surroundings of the hotel were congested with engaging venues,
such as food stalls and souvenir shops.
The place was delightful, contributing to the enjoyable atmosphere of the hotel.
The availability of nearby restaurants, shops, and convenience stores is not
convenient and accessible.
The hotel's site did not offer picturesque views or interesting surroundings.
The surrounding neighborhood around the hotel was noisy.
There is a lack of incorporation of greenery within the hotel outdoors.
There is substandard accessibility to public transportation options like buses,
subways, or taxis.
D. Promotion
Statements 4 3 2 1
The promotion specifics, such as discounted rates, complimentary services, or
package inclusions, are precise and well-given without any hidden agenda.
The hotels show positive commentary or feedback from previous guests.
The value of the promotion compared to regular rates or other available offers
varies, providing a beneficial deal.
The hotel’s special or limited-time offer provides an enticing deal for potential
guests..
The hotel’s promotional deals and booking system are accessible online.
The hotels do not establish a name through social media; hence it was not easy
to find them.
The hotels don’t provide promotions and deals, hindering me from securing
lower accommodation costs.
The hotel lacks the option to cater personalized promotions/deals for guests.
The hotel does not offer email newsletters and promotional updates to keep
guests informed about ongoing offers.
The promotional materials of the hotel are not informative and visually
unappealing.
Thank You!
