UNIVERSITY OF SAINT ANTHONY

(DR. SANTIAGO G. ORTEGA MEMORIAL)

CITY OF IRIGA

Senior High School Department

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

EXECUTIVE SUMMARY

Philippines is one of the unhealthiest countries in Asia as of 2011’s survey of AIA

Group. 80% of Filipino Adults are said to be unsatisfied with their diet and 44% of these

adults are overweight due to insufficient exercise and poor eating habits. Unhealthy

eating habits are common, ranging to up to 84% among the population tend to eat

while distracted, 81% percent admitted to eating unhealthy snacks between meals and

71% eat their dinner closer to their bed time. These unhealthy can lead to obesity,

hypertension, gout and heart disease. It seems to appear that most Filipinos prefer

unhealthy foods because they taste better than the healthy ones. Having such problem

in terms of health among Filipinos, we decided to make a product that is based on the

concept of other popular products in the market and make it healthier.

What if the healthy foods can be as tasty as the unhealthy foods that people

tend to choose over and over? We, therefore, introduce Aguingers: Tatak Aguinaldo,

Tatak Pabibo ‘Kung saan busog ang Tiyan Mo!” which offers healthy but delectable

snacks that can be enjoyed by many. These products include: Gamorra Chips – a chips

made of kangkong, Onion Strange – fried onions covered with flour and seasonings,

Hulk Punch – a drink out of mixture of sprite and Calamansi and Thanos’ Orb – a sweet

potato and Calamansi juice. Having such problem in terms of health among Filipinos, we

decided to make a product that is based on the concept of other popular products in the

market and make it healthier.

The main purpose of the Aguingers from making these products is to introduce a

healthy product that people can enjoy and go against the common perspective

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

regarding the taste of healthy products as unsatisfying. The business will target the

students from the University of Saint Anthony, including all Educational levels in it, but

will be focusing more on the Senior High School Department. In terms of Sales, the

products will be sold in an affordable price and will also be sold in promos which enables

the customer to have more of the product in a lesser price.

The products will be introduced through different strategies. The first strategy

that we’ll use is the direct selling of our product, which means that we will be able to

explain the relevance of our product and persuade the buyers better. We’ll be going

from room to room to introduce our product as well as sell it to the customers directly or

get pre-orders from them. The second one is the distribution of flyers among the

customers which contains the informations regarding our product, the pictures of our

products, and the promos they can avail and our contact information and means of

purchasing our products. Lastly, is the utilization of social media which will reach out to

a greater number of potential customers and explain to them our contact information as

well as the informations regarding our products.

Potential risks can be encountered along the way such as the risk of customers’

and food safety, the risk of low sales because of the unfamiliar products that we offer to

the customers and the competitors that may be selling the same products, the shortage

of supply of products in accordance with the demands of the customer that may be

unpleasing to them and the purchasing means of the customers because those are the

ways that the customers can buy our product, there’s even a possibility that the

customers will not get flyers or doesn’t know how to contact us which will be of loss on

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

our part. Nevertheless, the business will make strategies to avoid these risks and ensure

the satisfaction of our customers and show them the relevance of our product.

INDUSTRY, TARGET CUSTOMER AND COMPETITOR ANALYSIS

INDUSTRY

Aguingers belongs to the food industry, thus, producing edible products to serve

to the customers. Aguingers offers trendy but healthy food and beverage products like

Gamorra Chips – a chips made of kangkong, Onion Strange – fried onions covered with

flour and seasonings, Hulk Punch – a drink out of mixture of sprite and Calamansi and

Thanos’ Orb – a sweet potato and Calamansi juice. Basically, the products offered by

Aguingers are the healthier versions of the food products that is popular among

customer by modifying its ingredient, changing it from the usual content of the product

to vegetables and fruits, giving a twist to it which are then named after the Marvels

Concept of the business which is popular among all ages.

TARGET CUSTOMERS

Our target customers include the students in the University of Saint Anthony but

will be focusing on the Senior High School department as it is where the business

location is the nearest. Even so, customers other than the students in the University of

Saint Anthony will be gladly offered with the products and promos being offered. We will

be offering them these products as well as our promos at a price that will surely fit their

budget. These products are surely beneficial to them in a way that these will enrich their

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

body with nutrients which they can afford in an affordable taste and will surely let them

taste something new yet something that they will really like.

COMPETITOR ANALYSIS

Comparing our products to the other existing products in the food industry, our

competitors’ strength may include:

1. Food Trends

Although our products are considered popular among the customers,

those products are still new to the taste of customer because of its

change in ingredients. Competitors may offer something more popular or

trendy among customers without modifying its ingredients which only

means that customers wouldn’t hesitate to take it because they’re sure of

its taste and if they like that taste

2. More Products offered

Other food businesses may offer more products to the customers, giving

them more options to choose from. This will only mean that among the

ranges of the product offered by the other business, a product similar to

the products we offer can be within that range as well causing a division

of customers who wants the same product.

The competitors may also have weaknesses such as:

1. Higher Selling Price

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

Our competitors may sell their products in a relevantly higher price than

the products that we offer. This only means that there’s a lesser chance

for them to sell their product if there are other products cheaper than

theirs which can be a better option to the customers.

2. Less Healthy Product

The products offered by the other sellers may have lesser nutrition value

than the products we offer which may drift the customers’ interest to the

other products with higher nutrition value especially those customers who

have a healthier lifestyle or any health issues.

COMPANY DESCRIPTION

OUR BUSINESS

The Aguingers enters the food industry offering not only delectable but also

healthy product with the tagline ‘Kung saan busog ang Tiyan Mo!’ which is part of our

service, to satisfy our customers’ cravings with our products while showing our concern

to our customers’ health. Foods and beverages made of sweet potato, calamansi, onion,

and kangkong are offered which are also rich with nutrients in an affordable price

perfect for everyone’s budget.

OUR MISSION

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

The Mission of the Aguingers is to provide a new, healthier, affordable and

delectable foods for the customers to enjoy that would also generate satisfaction from

them.

OUR VISION

The Vision of Aguingers is to serve foods that can compete along with the other

products in the Food Industry.

OUR OBJECTIVES

 To provide products that will satisfy the customers

 To meet customers’ delivery expectation

 To ensure and prioritize the safety of the products and customers

MAJOR STRENGHTS

1. Affordable Products

- Our product prices have as low as 10 pesos for selling price. Promos and

bundles’ lowest price are 15 pesos which makes it affordable to the

customers. Such prices can attract more customers to buy our products

not to mention that they can have a drink and a snack for as low as that

selling price we are offering. The highest price for our product is also ten

pesos, the promos, on the other hand, have 28 pesos as its highest price

which can still be considered as budget friendly.

- Healthy Products

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

The products being offered by Aguingers are new products with high

nutrition value which makes it more appealing to the customers more

specifically to those who are health conscious and customers who loves

to try something new.

PRODUCT PLAN

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

Aguingers’ product consist of healthy and unique foods that can boost the
student’s immunity which includes Gamora Chips (kangkong leaves), Onion Strange
(onion rings), it’s spicy-flavored Fiery Onion Strange, Hulk Punch (cucumber and
Calamansi juice) and the Thanos’ orb (Kamote leaves juice). We also offer some
options for our menu which includes treats that are affordable for everyone.

We offer our Customers the following products and promos:

GAMORA CHIPS PRICE

G1- Gamora Chips with drink Php 17.00

G2- two Gamora chips with drink Php 25.00

ONION STRANGE PRICE

OS1- Onion Strange Php 10.00

OS2- two Onion Strange with drink Php 27.00

FOS1- Fiery Onion Strange Php 11.00

FOS2- two Fiery Onion Strange with Php 27.00

drinks

HULK PUNCH PRICE

H1- Hulk Punch Php 10.00

H2- two Hulk Punch Php 18.00

THANOS’ ORB PRICE

Php 10.00
TO1 Thanos’ Orb

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

TO2 two Thanos orb Php 18.00

Our marvelous product can provide you good sales that we can offer to give you
some satisfaction and uniqueness from our product that you can have in a cheaper price
which could also come in bundles which will save you money.

MARKETING PLAN

Advertisements and marketing have an important role in putting/starting up a

business. Advertisements are notices or announcements in public medium promoting a

product, service, event or publicizing job vacancy while marketing is the business

process of creating relationships with and satisfying customers/consumers.

Our group which is the AGUINGERS decided to choose the use of social media

like Facebook page in advertising our food products, on this case we can easily catch

the attention of our consumers/costumers because most of us usually use social media

accounts, we also choose the use of fliers for those people who are not that active on

social media and also video advertisements wherein we will show the promotion of our

products.

SOCIAL MEDIA- websites and applications that enable users to create and share

content or to participate in social networking.

FACEBOOK PAGE- is a public profile specifically created for businesses, brands,

celebrities, causes and other organizations.

FLYERS- a small handbill advertising an event or product.

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

Those channels/medium plays an important role in a specific business. Through

the use of those channels/medium the costumers/consumers will more accessible to our

products, they can easily know what products/foods we are selling, what are the promos

and what they can get in our business. The use of advertisements in a specific business

makes it eye-catching.

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

OPERATION AND DEVELOPMENT PLAN

FOODS

A. GAMORA CHIPS (KANGKONG CHIPS)

INGREDIENTS:

Kangkong All-Purpose Flour Cornstarch

Eggs Cooking Oil
Crispy Fry Water

PROCEDURES:

1. Separate the kangkong leaves from its stems and wash the kangkong leaves

thoroughly.

2. Mix the eggs in a bowl.

3. In another bowl, mix the crispy fry, all-purpose flour, and water. Mix it

thoroughly.

4. Heat oil in a pan.

5. Dip the kangkong leaves one by one to the egg mixture first and dip it in the

mixture (crispy fry and all-purpose flour with water)

6. Deep fry the battered leaf until crispy. Make sure the oil is hot enough.

7. Cook it until its golden brown and crispy. Drain the oil from the kangkong leaves

then serve.

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

NUTRITION FACTS:

 Kangkong is one of the ordinary vegetables found and produced in the

Philippines.

 Kangkong greens are very low in calories and fats.

 Kangkong vegetables include the choice food for many people, in addition to

its delicious tastes, it also contains many nutrients that is needed by the

body.

 They are excellent sources of dietary fiber, protein, calcium, iron, vitamin A

and vitamin C

 It is an excellent option for those individuals who want to lose weight and

reduce cholesterol naturally.

 Water spinach has been used in Ayurvedic medicine for the treatment of

jaundice and liver problems. A research has proved that the extract of this

plant can provide protection against chemical induced liver damage due to its

modulation of detoxification enzymes; antioxidant and free radical scavenger

properties.

B. ONION STRANGE (ONION RINGS)

INGREDIENTS:

Large Yellow Onion Bread Crumbs Cornstarch

All-Purpose Flour Salt Crispy Fry
Eggs Cooking Oil

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

PROCEDURES:

1. Break up the onions slices into rings. Then set aside.

2. Combine flour, Corstarch, Crispy Fry, and salt in a small bowl and mix well.

3. Dredge the onions on the floor mixture and set aside.

4. Meanwhile, make the batter by adding the egg on the flour mixture and whisk.

5. Dip the onions on the batter and allow the extra batter to drip.

6. Place the breadcrumbs in a plastic bag or container and put-in the onion rings.

7. Heat a cooking oil pot and pour-in cooking oil.

8. When the oil is hot, deep-fry the onion until the color turns golden brown

(usually 2 minutes or so).

9. Remove the onion rings from the cooking oit pot and place in a plate lined with

paper towels, to absorb the excess oil.

10. Transfer to serving plate and serve.

11. Share and enjoy!

NUTRITION FACTS:

These nutrients are in the onion rings:

 Calcium

 Iron

 Potassium

 Vitamin A

 Vitamin C

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

DRINKS

C. THANOS ORB (KAMOTE JUICE)

INGREDIENTS:

Sweet Potato Leaves Sugar

Water Calamansi

PROCEDURE:
1. Boil the Kamote leaves within 10-15 mins with a medium heat.

2. Once it is boiled, put the calamansi juice to turn the color into purple.

3. After boiling, separate the leaves into the water and put into the separate

container

4. Refrigerate and add iced cubes for better results.

5. Serve and Enjoy!

NUTRITION FACTS:
Accorduing to the study of the Louisiana State Agricultural Center, sweet

potato leaves or “talbos ng Kamote” provide ascorbic acid (Vitamin C) and

Vitamin B t the body. But it also offers other vital nutrients like Vitamin A.

Vitamin K, B-Carotene, B6, Thiamine, Niacin, Zinc, Riboflavin, Iron, Folic Acid,

Calcium, and Protein.

These nutrients, minerals and vitamins has a health benefits to the

following:

 Anti-Diabetes

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

 Helps in heart health

 Anti-Mutagenic and Antioxidant

 Anticoagulant

 Enhances eye health

 Anti-Bacterial

 Helps in Bone health

D. HULK PUNCH

INGREDIENTS:

1.5L Sprite Yellow Food Coloring

Calamansi Green Food Coloring

PROCEDURES:
1. In a pitcher, combine Sprite, 2 drops of green food coloring, and 2 drops of

yellow food coloring. Stir well.

2. Slice the fresh calamansi into halves. Then squeeze the halves to get the juice

and use strainer to separate the seeds. Mix it altogether.

3. Refrigerate then add iced cubes.

4. Serve and Enjoy!

NUTRITION FACTS:

SPRITE

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

 A 12-oz. Can of Sprite is considered one serving and contains 140

calories. If you are trying to cut calories, regular soda consumption

should be limited since it is easy to ingest too many “liquid calories.”

 A regular sprite contains 7 percent of your recommended total daily

calorie intake.

 Both regular Sprite and Sprite zero contain no fat, making it a good

choice for a low-fat diet.

CALAMANSI

 This sour fruit is rich in Vitamin C and certain antioxidants, such as

limonene, as well as Potassuim, Vitamin A, and Calcium.

 Calamnsi boost the immune system, soothe acidity in the stomach, aid in

weight loss, detoxify the body, lower cholesterol, manage diabetes, and

give relief from respiratory infections among others.

 The Pectin content found in the pulp of the calamansi is known to work

wonders in lowering blood cholesterol.

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

MANAGEMENT TEAM

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

CRITICAL RISKS

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

As Aguingers enter the food business, some risks may come in our way such as:

1. Risk of Low Sales

When it comes to profit, there are two possible amounts that the

business will get: High amount of sales and Low amount of Sales.

Considering the new products that we are offering - which can also be

unfamiliar to most of our target customers – we may get a low amount of

profit. The perspective of some regarding the taste of the ingredients

(vegetables) of our products may affect their final decision whether they

will purchase our products or not. We really can’t change that perspective

or decide for the customers so there still is the risk of acquiring low sales

2. Competitive Risk

There are so many competitors in the area that threatens our business to

have lesser number of customers and lesser amount of profit. The

competitors’ product may be trendier than ours or they may offer

products that the customers may want which means that the customers

may patronize the product of our competitors than us.

FINANCIAL PLAN

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

Gamorra Chips

Ingredients Quantity Price

Kangkong 2 bundle ₱ 20
Crispy Fry 1 pack ₱ 15
Flour ¼ kilo ₱10
Oil 1 bottle ₱ 20
Japanese Paper 15 bags ₱5
Total ₱ 70

Onion Strange

Ingredients Quantity Price

White Onion 2 onions ₱ 20
Egg 3 pcs. ₱ 15
Crispy Fry 1 pack ₱ 21
Bread Crumbs 1 pack ₱ 17
Oil 1 bottle ₱ 20
Total ₱ 115

Thanos’ Orb

Ingredients Quantity Price

Kamote Leaves 1 bundle ₱ 10
Calamansi 1 kilo ₱ 40
Sugar ⅟2 kilo ₱ 25
Ice 1 pc. ₱3
Total ₱ 78

Hulk Punch

Ingredients Quantity Price

Sprite 2 liters ₱ 75
Calamansi ¼ kilo ₱ 25
Food color (green) 1 pack ₱5
Cup 10 pcs ₱17
Total ₱ 121

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

Dip

Ingredients Quantity Price

Mayonnaise 470 ml ₱91.50
Ketchup 567 grams ₱53.50
Total ₱145

Containers

Ingredients Quantity Price

Japanese Paper 8 pcs. Of bag ₱2.50
Plastic Cups 1 pack (30 pcs) ₱26
Total ₱28.50

OFFERING

Contributions from group members are the source of capital for the business.
Since ₱860 per day is needed for the production of the products such as the ingredients
to be used and containers to make delicious and quality food and drinks for the
customers, the members will contribute ₱61 per person as the source of capital for the
first day. The source of capital for the next day will come from the income from
yesterday.

APPENDIX OF SUPPORTING DOCUMENTS

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

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 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Senior High School Department

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