Marketing management project on face wash pdf

The global face wash market is primarily being driven by the growth in the personal care and beauty industry. Aided by the rising demand for nature-oriented products, the industry is expected to witness a healthy growth in the forecast period of 2023-2028, growing at a CAGR of 5%. tecbox security camera manual EMR’s meticulous research
methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on skin types, the market can be segmented into dry skin, oily skin, anti-acne, normal skin, combination skin, and sensitive skin. On the basis of product type, cream and gel segment accounts for the largest share in the global industry. The major
regional markets for face wash are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with the Asia Pacific accounting for the largest market share. The key players in the above industry include Procter & Gamble Home Products Private Limited, Unilever Limited, L’Oreal S.A, Godrej Consumer Products Limited,
Himalaya Drug Company Private Limited, and Shiseido Co. Ltd, among others. EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
Cleansing the face is vital to keep up the well being and beauty. With the rising level of pollution, exposure to UV rays from the sunlight, and excess oil and dirt damage a person's skin. Hence, the face wash is crafted for human skin to clean the pores and remove the oil and dirt accumulated on the skin throughout the day. People often compare soaps
with face wash and use them as an alternative to clean their skin, which directly damages their skin, causing rash, acne, and burns. With the rising awareness for healthy skin, the demand for this product is increasing. Social media promotion and advertisement influence the growth of the face wash market as consumers are adapting to the use of
face wash. Online retailing of personal care and beauty products are on the rise as consumers have a wide-ranging option to choose from and it's convenient to order.COVID-19 Impact AnalysisThe advent of the global pandemic, COVID-19, has affected the face wash market negatively. Face wash is a personal hygiene product that helps clean and
repair facial skin. During the ongoing pandemic, the face wash was not considered a necessary product. fexomurujebusibuzarom.pdf Therefore, the demand for face wash has decrease during these times.As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain had disrupted. The shifting of activities in
operations and vendor operations impacted the production.

Hypermarkets/supermarkets and convenience stores were closed, creating a gap in demand and supply.The production process for new batches of face wash had become a challenge for companies due to the limited availability of labor, disrupted supply of raw material, and logistic issue. ejercicios resueltos de notacion cientifica multiplicacion y
division Top Impacting FactorsChanges in lifestyle, rapid urbanization, and daily grooming habits have increased the demand for face wash product. 42240334733.pdf Personal hygiene habit has majorly influenced the increased usage of face wash, forcing the companies to level up their production. The increase in population and the urge of
consumers to feel refreshed all day has revealed a new side of demand for face wash products. The rural area population is also adapting the usage of face wash, forcing the companies to shift their focus from metros to exploring the rural market.

In developing economies, consumers of rural area are price-sensitive and opt for a low price product. Metropolitans, on the other hand, are interested in premium products to meet their esteemed needs. Thus, the demand for both types of product is forcing the companies to increase their production to meet the market demand and ensure there is no
gap between demand and supply.

Market TrendsIncrease in preferring for organic variant face wash over a chemical variantThe importance of organic products is increasing due to their long-term benefit. Chemical infused face wash leads to dry skin and increase the chances of developing rashes. With the advancement of technology, better utilization of herbs and medicinal plants
are providing new scope for developing products to repair skin damage. Though, 100% organic face wash comes with a hefty price tag higher than conventional chemically processed face wash product. Infusing the essential vitamins in the face wash product is helping nourish and improve skin condition. Therefore, there is a surge in demand for the
products due to the introduction of innovative product variants.The introduction of small sachets is improving the salesThe rural population of a developing countries doesn't encourage buying face wash product that comes in large quantity as the requirement for the product is not so high on daily basis. The manufacturing companies recognized the
consumer behavior of the rural market and introduced small sachets of product that comes for a low price with single or multiple uses. ligajeredoxorulinerazunab.pdf This type of small sachets has improved the sales of face wash product and has reached remote parts of the country.Social media plays a vital role in the advertisement of face wash
productThe companies approach renowned social media creators to endorse their brand as they have a high social media following. Therefore, the advertisement is expected to reach a large group of people.
Promotion is creating awareness in the customer to adapt to better hygiene and health habits. By advertising, companies send a message that the consumer is expected to feel glow on their faces bu using such products.Key Benefits of the ReportThis study presents the analytical depiction of the face wash industry along with the current trends and
future estimations to determine the imminent investment pockets.The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the face wash market share.The current market is quantitatively analyzed to highlight the face wash market growth scenario.Porter’s five forces analysis illustrates the
potency of buyers & suppliers in the market.The report provides a detailed face wash market analysis on the basis of competitive intensity and how the competition will take shape in coming years.Questions Answered in the ReportWho are the leading market players active in the face wash market?What current trends will influence the market in the
next few years?What are the driving factors, restraints, and opportunities in the market?What future projections would help in taking further strategic steps? Face Wash Market Report Highlights Aspects Details By Form Gel Cream Powder Foam Others By Product Type Dry Skin Oily Skin Acne-Prone Normal Skin Others (Sensitive Skin, and
Others) By Price Point By End User By Distribution Channel Supermarkets/hypermarkets Convenient Stores Online Retail Pharmacy and Drug Stores Others By Region North America (U.S., Canada, Mexico) Europe (France, Germany, Italy, Spain, UK, Russia, Rest of Europe) Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand,
Malaysia, Indonesia, Rest of Asia-Pacific) LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA) Key Market Players Emami Limited, Henkel AG & Co, Proctor & Gamble Pvt Ltd, Hindustan Unilever Limited, L’Oreal S.A., Godrej Consumers Product Limited, Himalaya Drug Company Private Limited, Johnson & Johnson Services,
Inc., Bioderma Laboratories, Beierserdof AG. In the last few years, India has experienced a major growth in the sales of face washes. Increasing emphasis on looks and appearance, brand endorsements by Bollywood stars and cricketers, growing consciousness about personal hygiene and rising disposable income have helped the face wash market
grow considerably. In addition to this, the entry of international players into the market, e-commerce sales, and a strong distribution network are also driving the face wash category. Also, the major growth drivers for this market include a rise in the number of working women and changing climatic conditions.According to the report, India Face Wash
Market Outlook, 2027-28 the Indian face wash market is expected to grow with a CAGR of more than 15% during the forecast period, with an anticipated market size of more than 9500 INR.
The market is divided into urban and rural markets on the basis of demographics and unisex and men's markets on the basis of category. The unisex face wash market is further sub-divided into the urban unisex face wash market and the rural unisex face wash market. The men's face wash market is sub-divided into two segments: the urban men's
face wash market and the rural men's face wash market. Earlier, only women-oriented face washes were sold in the market, but with the increasing desire of men to improve their appearance and to look well groomed, the manufacturers began to manufacture face washes specially designed for men.Men between the ages of 18 and 45 spend
marginally more than women on personal care products. And in certain categories, such as body wash and face wash, a lot more, according to the obtained data. On average, men spend close to 10% more on body washes and 7% more on face washes and scrubs than women every month. And men between the ages of 18 and 24 spend about 15%
more on moisturizers and 6% more on conditioners every month when compared with women of the same age. Also, long working hours, stressed and busy lives, the desire to look good at work and the influence of male celebrities are some of the factors which are expected to drive the men's face wash market in the future period. The future of the
facial cleanser market in India looks promising with opportunities in the personal care market. The growing middle-class population, high brand advertising spending, men's and women's desire to look fresh and personal hygiene consciousness are some of the factors that have contributed to the market's growth in recent years.
An escalating number of young people and increasing demand from men are some of the additional factors that are anticipated to drive the market in the forecast period.There are lots of national and international players present in the face wash market in India already. Some of these national players include Hindustan Unilever Limited, The
Himalaya Drug Company, Patanjali Ayurved Limited, etc., while L'Oreal India Private Limited, Nivea India Private Limited, Johnson & Johnson Pvt. Ltd., and P&G are some of the international players present in the Indian face wash market. The Himalaya Drug Company offers a variety of face washes under their face care product line that caters to
the different needs of consumers, including neem face-wash for combating pimples, moisturizing aloe vera face-wash for dry skin, kesar face-wash for glowy and dewy skin, the clear complexion face-wash for people seeking clear skin and a clear complexion, a lemon face-wash, and a gentle exfoliating face wash in their portfolio. But amongst all of
these, their star product is the purifying neem face wash. It accounts for over 80% of their revenue in their face wash portfolio to this date.Further, FMCG major Dabur announced that the company is foraying into the face wash category by launching face wash in 3 variants to provide a clean, glowing and healthy face. redefokezirukidobaj.pdf The
brand forays into the face wash category with the launch of the Dabur Vatika Face Wash range. saxon math course 3 cumulative test pdf Further strengthening Dabur’s presence in the personal care market in India, this range has been exclusively launched with Flipkart, India’s leading e-commerce platform. fluke voltalert 1ac-a manual The face wash
starts with a price range of INR 170. The new Vatika Face Wash will come in 3 variants - Vatika Neem Purifying Face Wash, Vatika Sandalwood Illuminating Face Wash, and Vatika Honey Moisture Boost Face Wash.Another trend in the face wash market is charcoal face wash. Activated charcoal helps clean the skin by removing oil, debris, and dead
skin cells from the skin's surface. It can also temporarily shrink the appearance of pores for smoother-looking skin. Charcoal face wash is the best product for cleansing the skin, as the charcoal is well known for eliminating dirt and other impurities from the skin. A number of people do have acne issues that occur due to the dirt present in the pores
inside, which also stimulates the excess oil on the skin. Zoic Cosmetic, in this aspect, serves the best as the top charcoal face wash manufacturer in India. With the help of natural formulas or ingredients that are highly beneficial to maintaining the natural health of the skin, Zoic Cosmetic believes in providing the superlative quality of beauty products
in the Indian market.On the other hand, Nivea India has strengthened its face care portfolio by entering the women’s face wash segment in India with the launch of its face cleansing category. Nivea launched its first range of face wash products under the brand name ‘Nivea Milk Delights', which is targeted mainly at urban consumers. With this
launch, Nivea will take on established players in this segment like Himalaya's, Dabur, Patanjali, and HUL, among others. It anticipates that the new category will contribute 10% to its overall revenue over the next 2-3 years. In addition to that, AcneStar, an anti-inflammatory and antibacterial face wash from the house of Mankind Pharma, has
launched two interesting and unique campaigns to create a buzz around social media. The previous year, the brand came up with two mega campaigns, Thank you Haters and Skin Ka Reset and received tremendous responses from its audience. motor control translating research into clinical practice ebook The campaigns were designed keeping in
mind the most common problems faced by every individual in today’s time. Thank you Haters is inspired by the social media trolling that every individual faces on social media.COVID-19 Impacts:The world isn’t only fighting a health pandemic but also an economic one, as the novel coronavirus (COVID-19) casts its long shadow over economies around
the globe. The entire lockdown situation in several countries has directly or indirectly impacted many industries, causing a shift in activities like supply chain operations, vendor operations, product commercialization, etc. India was also heavily impacted during the outbreak. During the ongoing pandemic, face wash was not considered a necessary
product. Therefore, the demand for face wash has decreased during these times. As the COVID-19 pandemic has forced countries to enforce lockdown, the supply and distribution chain have been disrupted. The shifting of activities in operations and vendor operations impacted the production. Hypermarkets, supermarkets, and convenience stores
were closed, creating a gap in demand and supply. The production process for new batches of face wash has become a challenge for companies due to the limited availability of labor, the disrupted supply of raw materials, and logistical issues.Covered in the Face Wash Report:Unisex Face Wash MarketUrban Unisex Face Wash MarketRural Unisex
Face Wash MarketMen Face Wash MarketUrban Men Face Wash MarketRural Men Face Wash MarketIndia Face Wash Market Outlook, 2027-28 discusses the following aspects of face wash in India:How it will help solving your strategic decision making process??The report gives an in-depth understanding of the face wash market in India:India Face
Wash Market OutlookIndia Face Wash Market Size By Value & ForecastIndia Urban Face Wash Market Size By Value & ForecastIndia Rural Face Wash Market Size By Value & ForecastIndia Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics, By Category, By Functional Benefits, By Packaging SizeIndia Unisex Face
Wash Market Size By Value & ForecastIndia Urban Unisex Face Wash Market Size By Value & ForecastIndia Rural Unisex Face Wash Market Size By Value & ForecastIndia Unisex Face Wash Market Segmental Analysis: By Company, By Brand, By DemographicsIndia Men's Face Wash Market Size By Value & ForecastIndia Urban Men's Face Wash
Market Size By Value & ForecastIndia Rural Men's Face Wash Market Size By Value & ForecastIndia Men's Face Wash Market Segmental Analysis: By Company, By Brand, By DemographicsProduct Price & Variant Analysis of Unisex Face Wash and Men's Face WashKey vendors in this market spaceCompetitive Landscape & Strategic
RecommendationsThis report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. 2 bac eco maroc resume math pdf In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Report MethodologyThe information contained in this report is
based upon both primary and secondary research. Primary research included interviews with various channel partners of face wash in India.
Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.Intended AudienceThis report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the facial care industry, government bodies, and other stakeholders
to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. 1. Executive Summary2.1. Market Definition2.2. Market Scope & Segmentation2.3. Research Methodology3. India Demographics Insight4. India Face Wash Market Outlook4.1. Market Size By Value4.1.1.
Urban Face Wash Market Outlook4.1.2. Rural Face Wash Market Outlook4.2. Market Share4.2.1. By Company4.2.2. By Demographics4.2.3. By Category4.2.4. By Functional Benefits4.2.5. By Packaging Size5. India Unisex Face Wash Market Outlook5.1. Market Size By Value5.1.1. Urban Unisex Face Wash Market Outlook5.1.2. Rural Unisex Face
Wash Market Outlook5.2. Market Share By Demographics5.3. Product Price & Variant Analysis6. India Men’s Face Wash Market Outlook6.1. Market Size By Value6.1.1. Urban Man’s Face Wash Market Outlook6.1.2. Rural Man’s Face Wash Market Outlook6.2. Market Share By Demographics6.3. Product Price & Variant Analysis7. India Economic
Snapshot8. Market Penetration9.
Policy & Regulatory Landscape10. PEST Analysis12. Channel Partner Analysis13.1. Market Drivers13.2. Market Challenges14. Market Trends and Developments15. Competitive Landscape15.1. Porter`s Five Forces15.2. Company Profiles15.2.1. Himalaya Drug Company Private Limited15.2.2. Hindustan Unilever Limited15.2.3. Emami Limited15.2.4.
Dabur India Limited15.2.5. Zydus Wellness Limited15.2.6. Nivea India Private Limited15.2.7. L'Oreal India Private Limited15.2.8. Patanjali Ayurved Limited15.2.9. Johnson & Johnson Private Limited15.2.10.
VLCC Personal Care Limited15.2.11. Procter & Gamble Home Products Private Limited15.2.12. Godrej Consumer Products Limited15.2.13. ITC Limited15.3. Company Overview15.3.1. Avon Beauty Products India Private Limited15.3.2. Nature's Essence Private Limited15.3.3. Lotus Herbals Private Limited15.3.4. Wipro Consumer Care Limited16.
vexorexuxofewezugaf.pdf Strategic Recommendations17. DisclaimerFigure 1: India Population 2015-2019 ( In Crore)Figure 2: India Population Age Structure (EST. 2019)Figure 3: India Urban VS Rural (Crore)Figure 4: India Face Wash Market Size By Value 2016-17 to 2027-28 (In INR Crore)Figure 5: India Urban Face Wash Market Size By Value
2016-17 to 2027-28 (In INR Crore)Figure 6: India Rural Face Wash Market Size By Value 2016-17 to 2027-28 (In INR Crore)Figure 7: India Face Wash Market Share By Demographics (2016-17, 2021-22 & 2027-28)Figure 8: India Face Wash Market Share By Category (2016-17, 2021-22 & 2027-28)Figure 9: India Unisex Face Wash Market Size By
Value 2016-17 to 2027-28 (In INR Crore)Figure 10: India Unisex Face Wash Market Share By Demographics (2016-17, 2021-22 & 2027-28)Figure 11: India Men’s Face Wash Market Size By Value 2016-17 to 2027-28 (In INR Crore)Figure 12: India Men’s Face Wash Market Share By Demographics (2016-17, 2021-22 & 2027-28)Table 1: India Tier-wise
Classification Of CitiesTable 2: India Region-wise Classification Of CitiesTable 3: India Face Wash Market Share By Company (2021)Table 4: India Face Wash Market Share By Functional Benefits (2021)Table 5: India Face Wash Market Share By Packaging Size (2021)Table 6: India Unisex Urban Face Wash Market Size By Value 2016-17 to 2027-28
(In INR Crore)Table 7: India Unisex Rural Face Wash Market Size By Value 2016-17 to 2027-28 (In INR Crore)Table 8: Product Price & Variant Analysis of Unisex Face Wash Brands Available in India 2018Table 9: India Men’s Urban Face Wash Market Size By Value 2016-17 to 2027-28 (In INR Crore)Table 10: India Men’s Rural Face Wash Market
Size By Value 2016-17 to 2027-28 (In INR Crore)Table 11: Product Price & Variant Analysis of Men's Face Wash Brands Available in India 2018Table 12: India Economic Profile - 2020Table 13: HS Code for Skin Care Products in India 2021Table 14: Import Duty Structure for HS Code XXXX in India 2021Table 15: Import of HS Code XXXX in India -
Value & Volume 2016-17 to 2021-22Table 16: Import of HS Code XXXX in India - By Country By Volume Share 2021-22Table 17: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22Table-18: Export of HS Code XXXX in India - By Country By Volume Share 2021-22Table 19: Key Facts of Himalaya Drug Company Private
LimitedTable-20: Key Facts of Hindustan Unilever LimitedTable 21: Key Facts of Emami LimitedTable 22: Key Facts of Dabur India LimitedTable 23: Key Facts of Zydus Wellness LimitedTable 24: Key Facts of Nivea India Private LimitedTable 25: Key Facts of L'Oreal India Private LimitedTable 26: Key Facts of Patanjali Ayurved LimitedTable 27: Key
Facts of Johnson & Johnson Private LimitedTable 28: Key Facts of VLCC Personal Care LimitedTable 29: Key Facts of Procter & Gamble Home Products Private LimitedTable 30: Key Facts of Godrej Consumer Products LimitedTable 31: Key Facts of ITC Limited Our Clients