EVENT DETAILS
Name: Kritva
Date: 3rd March 2024
Venue: IMI, New Delhi Amphitheatre
Expected Footfall: 800
THEME
Retro Rendezvous: Step into a time capsule and journey back in time to the Retro
Rendezvous - a mesmerizing event that pays homage to the golden era of the '70s and '80s.
Get ready to groove to the beats of iconic retro music and witness amazing cultural events
that echo the spirit of those cherished decades. Students will take the stage during open mic
sessions, serenading us with classic songs, poems, and heartwarming stories. As the day
progresses, brace yourself for a thrilling online gaming event with plot twists that will keep
you on the edge of your seat. And of course, no retro celebration is complete without a
prom night, reliving the glitz and glamour of the past. As the grand finale, a star performer
will take your breaths away. Join us for an unforgettable Retro Rendezvous!
EVENT HIGHLIGHTS
Cultural Events by college societies
Offline Events - Open Mic and Prom night
Online Game: Plot Twist
Star performance- Mudit Trivedi
Dance and entertainment
KEY POINTS
1. Target Audience: 20-27 (Specifically IMI students)
2. Brand Alignment:
3.
Sponsorship Deliverables:
Brand Logo and Name Display: Prominent placement of your brand's logo and name on all
event-related materials, including banners, posters, flyers, and online promotions.
Exclusive Stall Space: A designated stall space to showcase your products/services and
interact with the event attendees.
Appreciation and Recognition: Formal appreciation and acknowledgment of your
sponsorship in the event's thank-you speech and post-event report.
Social media campaign
BUDGET REQUIRED:
Budget break-up
Stage/ light /sound – 200000
Catering for 800 @₹800 - 640000
Dj - 50000
Star performer - 400000
Decoration - 20000
Chairs - 50000
Total budget= ₹13,60,000
Sponsorship Slabs and Deliverables
Platinum Sponsor - INR 8,00,000
Exclusive co-branding as the "Presenting Sponsor" of Kritva
Prime logo placement on all event collaterals, including posters, flyers, banners, and
social media posts
Dedicated booth space at the event venue for promotional activities and
engagement
Opportunity to deliver a keynote address during the inauguration ceremony
Acknowledgment in all media interactions and press releases
Full-page advertisement in the event brochure
Prominent logo display on the event website with a link to HDFC's website
Gold Sponsor - INR 6,00,000
Logo placement on all event collaterals and social media posts
Booth space at the event venue for promotional activities and engagement
Opportunity to present an award during the prize distribution ceremony
Half-page advertisement in the event brochure
Logo display on the event website with a link to HDFC's website
Silver Sponsor - INR 5,00,000
Logo placement on selected event collaterals and social media posts
Booth space at the event venue for promotional activities and engagement
Quarter-page advertisement in the event brochure
Logo display on the event website with a link to HDFC's website
20k in cash 30k in kind
Blinkit:
When we speak about Blinkit.. it is actually our survival boat ..our
ZOMATO:
Delicious Food Delivered: Provide exclusive discounts or free deliveries for college events,
ensuring that students can enjoy a wide range of cuisines and flavors conveniently.
Organize networking meetings with Zomato representatives so that students can learn about
employment prospects and internships in the food-tech field.
We will engage students through social media campaigns, encouraging them to share their
food experiences and reviews on Zomato, with chances to win exciting prizes.
PROCESS- (We are asking you for only 5 lakhs. They’ll quote whatever price- negotiate- don’t
you think it’s worth it for the incentives we’re providing you?- they’ll up the price- then you
up it a lil more- don’t go below 1 lakh- if they say eg. 80,000 is the final amt ask them to pay
another 20,000 in kind)
We believe that partnering with IMI, New Delhi for our cultural fest will not only be a
valuable marketing opportunity for your brand but also contribute to the enrichment of the
cultural landscape in our community.
We look forward to discussing the details of the sponsorship package and exploring ways to
tailor it to best suit your brand's requirements. Please feel free to contact us at [Your Contact
Information] to arrange a meeting or answer any queries you may have.
Thank you for considering this proposal. We are eager to collaborate with your esteemed
company and create a memorable and successful cultural fest together.
(look at our target audience: 29-28- this demographic is ____%, if they decide to sponsor us
their revenue if now is ___% from this demographic can increase to ___+3% next year. Also
they closed down __ no of outlets the previous hear as they were incurring losses so this
would be a nice opportunity for them to get back up again)
HDFC
CSR Opportunities: Associating with Kritva will demonstrate HDFC's commitment to
supporting educational and cultural initiatives, enhancing your brand's reputation as a
socially responsible corporate entity.
Poker Stars- 2021, 22,
SafeExpress- 2022, 2023
Red FM- 2022, 2023
Brewhouse- Came in 2021
Maggi- 2021,
Nescafe- 2022- in Kritva and Conventus
