TIVA Creative Brand Manual Guide
Uploaded by
Jawad G. QumsiehTopics covered
- clear space,
- dos and don'ts,
- design clarity,
- brand engagement,
- marketing materials,
- letterhead design,
- color specifications,
- digital design,
- brand vision,
- partnerships
TIVA Creative Brand Manual Guide
Uploaded by
Jawad G. QumsiehTopics covered
- clear space,
- dos and don'ts,
- design clarity,
- brand engagement,
- marketing materials,
- letterhead design,
- color specifications,
- digital design,
- brand vision,
- partnerships
Common questions
Powered by AIThe guidelines specify that brand assets should not be customized or altered. This includes not rotating, embellishing, styling, or modifying the color or shape of the assets. If the correct colors cannot be used due to technical limitations, reverting to black and white is acceptable. Furthermore, no icons or images other than those provided in the manual should be used to represent the company .
The brand manual stipulates that the logo should not be placed inside any shapes. This rule prevents distortion and misrepresentation of the brand identity, ensuring that the logo remains clear, recognizable, and consistent across different touchpoints .
The brand manual specifies different visual strategies for social media displays, including round and square display pictures for the logo icon. For social media profiles, the logo should be placed at the top left, social handles at the bottom left, and the website at the bottom right to maintain an organized and professional appearance .
The brand manual requires a specific clear space around the logo to prevent clutter and ensure the logo remains recognizable and impactful. This clear space is the required distance between the logo and the edge of a canvas or other logos, maintaining a clean and distinctive visual identity in all contexts where the logo is used. This is crucial for maintaining brand recognition and visual appeal .
TIVA Creative integrates its brand identity into stationery design by using the logo with specified clear spacing and the recommended typography hierarchy. Business cards feature a curved layout from the logo icon, maintaining opacity and color specifications. Standard elements like phone number, address, and website are consistently placed, reinforcing brand identity and uniformity across stationery .
The brand manual specifies that if technical limitations prevent using the correct colors, black and white may be used instead. The specific prioritized colors for TIVA Creative include Venetian Red (Hex: #c90d0d, RGB: 201, 13, 13) and Rich Black (Hex: #000000, RGB: 0, 0, 0). White (Hex: #ffffff, RGB: 255, 255, 255) is also used, particularly for the one color version of the logo .
TIVA Creative's brand logo identity consists of the logo itself, the tagline "Inspire, Teach & Support," and the arrangement of the logo icon and wordmark, known as the logo lockup. In marketing materials, the logo must be applied consistently to all marketing and social materials to ensure global visual recognition. Clear spacing should be maintained between the logo and edges or other logos, and the one color version (black or white) should be used when the original color conflicts with the background. The logo should not be altered, rotated, embellished, or recreated .
TIVA Creative recommends using 'Mark Pro' as the primary font and 'Lusitana Hairline' among others for typographic hierarchy. This structure involves applying different font styles such as Regular, Medium, Medium Italics, Bold, Heavy, as well as different sizes in various elements of stationery and marketing materials to maintain a consistent and readable brand appearance .
TIVA Creative’s brand personality is defined by three core attributes: "we teach," "we inspire," and "we support." These attributes guide the company's interactions with clients by focusing on helping clients learn innovative ways to enhance their businesses digitally, inspiring creative and digital execution of business activities, and supporting efficient digital operations. This consistent approach fulfills their corporate vision and strengthens client relationships .
When the original color of the TIVA Creative logo conflicts with the background, a one-color version should be used. This involves using an all-white logo on a black background or an all-black logo on a white background, ensuring legibility and maintaining visual consistency .
